2016 media planner

Transcription

2016 media planner
2016 MEDIA PLANNER
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ver 70 Consumer Sportshows & Expos Annually
2
*Source 2011 USFWS
National Survey
OUR READERS
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PUBLICATIONS
Because it
Matters!
MINNESOTA
• Founded in 1968
• Total Circulation 54,614
• Readership 163,842
F
REQUENCY
Minnesota Outdoor News
is published weekly, 53 issues
in 2016! All other states publish
on a bi-weekly frequency.
WISCONSIN
TIMING
• Founded 1994
• Total Circulation 63,310
• Readership 189,930
Page 34
Outdoor Market
OHIO OUTDOOR NEWS
SUCCESS
(From Page 19)
new acorn crop. White acorns
are one of a deer’s favorite foods
and are a welcome treat when
dropping from white oaks. If
this is happening to you, hang
a stand near a white oak dropping acorns.
Think evenings
Since deer feed at night, hunting the early archery season in
the morning can do you more
harm than good when hunting
food sources. You will probably
just end up blowing the deer
out of the fields as you make
your way to your stand. For this
reason, I prefer evening hunts.
This gives me a chance to get
into my stand and let things
settle down before the deer start
making their way into the fields
to feed for the evening.
Scent control
Around here, it can often
be downright hot in October.
Minimizing human odor is a
must as you are likely to work
up a sweat getting to your
stand. For this reason, carry a
small bottle of scent eliminator
in your pack to spray down
with upon arriving at your
hunting location. Do this in
addition to spraying prior to
heading for your stand, as you
MICHIGAN
OctOber 9, 2015
don’t want to be leaving any
scent along the way either.
Start now
To score an early season trophy, it is best to try to figure
him out before hunting season
opens. By knowing which fields
he frequents and the routes he
takes to and from them, you can
put together a game plan to set
up on him.
But since the season is now
already open, don’t worry. By
hunting the types of areas mentioned here, you should be able
to figure out a particular buck’s
READERSHOT PHOTO FORM
Please include this form with your photo. Photos with this form included will
receive first consideration to be published. PLEASE INCLUDE SELF-ADDRESSED
STAMPED ENVELOPE IF YOU WANT YOUR PHOTO RETURNED.
• Founded 2000
• Total Circulation 24,197
• Readership 72,591
(PLEASE PRINT ALL INFO.)
People in photo (L to R): _______________________________
_______________________________________________
Pelvic Hanger creations Presents
_______________________________________________
The new pelvic hanger for deer.
allows you To have a free
hanging deer for easy quarTering.
For more information go to www.pelvichangercreations.com
Or call 317-604-6452 • Email - [email protected]
PLEASE LIST NAMES ON BACK OF PHOTO ALSO.
Address: _________________________________________
City/State/Zip: _______________________________________________
Phone:
__________________________________________
Yes
Was fish
No
released?
Date of kill/catch: ____________________________________
Colorado Elk Hunt
Type of game/fish: ___________________________________
7 day, fully guided, including lodging
Method used: ______________________________________
2,995, no hidden fees.
$
(Rifle, bow, spinner bait etc.)
Bear, Elk, Deer. Private land.
719-859-0494
Where was it taken: __________________________________
(Name of the lake, river, or city near the hunt)
Other pertinent info: __________________________________
_______________________________________________
_______________________________________________
PLEASE DO NOT PUT SUBSCRIPTION FORMS IN WITH YOUR PHOTOS.
Photo composition is the most important aspect of a good shot. No beer cans or cigarettes/
cigars in photos. Do not hold fish by eyes or gills. Stringer shots and hanging deer shots are
not accepted. Shirtless subjects not accepted. Outdoor News receives large numbers of photos
and will attempt to publish* every photo, but it may take a while. This form is for general reader
photos. Specific photo contests will have their own form. Send to:
NEW
PRODUCTS
!
New
P.O. Box 1010, Delaware, OH 43015
You may now submit your photo online to be published
in Ohio Outdoor News. Just go to outdoornews.com/Ohio
and click on “Submit your Photos for Print”
*Published photos are totally at Ohio Outdoor News discretion.
patterns before he starts chasing
does all over the county. The
guys I know that consistently
take mature bucks right off the
bat generally know his habits
before the hunting season opens
and they already have a plan
in place on how to hunt him.
Occasionally, though, some
hunters do luck into early season brutes.
Reality
Most of the time, bowhunting
during the first few weeks of
October won’t yield many sightings of mature bucks as they
remain mostly nocturnal, but
you definitely won’t see one if
you aren’t out there.
Every year a lucky few hunters put their names in the record
books at the start of the season.
By careful, diligent scouting
prior to the season and hunting
low-impact areas near food
sources, they have figured out
the recipe for success – and so
can you!
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CHARTER FISHING
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Call Capt. Jerry Taylor 419-265-5122
Visit us at www.playinhookycharter.com
p-23
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FIND THE CLASSIFIED
ADS ONLINE
Visit Outdoornews.com/
ohio/classifieds
Find listings for Boats, Real Estate,
Hunting Land, Bait & Tackle, Charters,
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Give your business the
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If you are interested in placing a print
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contact Aaron Wolf at 877-231-5365
Modern Lines
Gear & Gadgets
THE VENTILATOR EXTREME-SHOOTS
Page 28
SPECIAL GOLDEN ESTRUS
NATIONWIDE
SCENTS
OUTDOO
R NEWS
Wildlife Research Center®, the leader in
Nationwide Scents’ experience in collectScent and Scent Elimination is celebrating
ing bulk whitetail urine for over 10 years for
2015 our 25th year offering Special Golden
industry leading brands has led them to offer
Estrus® as an available product to hunters.
fresh product directly to the hunter in bulk
Originally it was only made available
quantities. Today you can buy 1 quart to 1
to select hunting industry insiders as a
gallon bottles and a dispenser unit allowing
special favor.
you to share this
Mission
Now you can get a bottle of this Fresh
potent product
MXB
and Super
with your family
Premium Doe
and friends at
17
urine with Estrus
A up
Page
look
to 5 times
at 2015’s latest R NEWS
TOUCH-LESS WICK SCENT DISPENSER
Secretions too.
and greatest Next Hunting Products has developed
UP TO 440 F.P.S!
less than
the
comp
OUTDOO
ound
OIS
s
ILLIN
Every bottle
crossbows
The Ventilator Extreme is Scorpyd’s
cost off the shelf.and
and patented the most innovative solution
m-ion
Staff Report
s lithiu its pure
is labeled with
most popular version of its Patented
BuyingPolar
bulk
also
is offer
in
for
scent
dispensing
in
the
industry
today.
ology Li-Ion
oday’srycompoun
its own serial
Reverse Draw Technology Crossbows.
allows
you techn
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This revolutionary way to dispense scent
and crossbows
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When you combine the unmatched
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MINNESOTA
Column Inches
Full Page / 80" = 10" x 16" (5 col x 16")
Half Page 40" = 10” x 8” (5 col x 8”)
30" = 5.933" x 10" (3 col x 10")
24" = 5.933" x 8" (3 col x 8")
22 1⁄2" = 5.933" x 7.5" (3 col x 7.5")
20" Qtr. Pg. = 3.9" x 10" (2 col x 10")
18" = 5.933" x 6" (3 col x 6")
12" = 5.933" x 4" (3 col x 4")
10" = 3.9" x 5" (2 col x 5")
8" = 3.9" x 4" (2 col x 4")
6" = 3.9" x 3" (2 col x 3")
4" = 3.9" x 2" (2 col x 2")
2" = 1.866" x 2" (1 col x 2")
WISCONSIN
Column Inches
Full Page / 80" = 10" x 16" (5 col x 16")
Half Page 40" = 10” x 8” (5 col x 8”)
30" = 5.933" x 10" (3 col x 10")
24" = 5.933" x 8" (3 col x 8")
22 1⁄2" = 5.933" x 7.5" (3 col x 7.5")
20" Qtr. Pg. = 3.9" x 10" (2 col x 10")
18" = 5.933" x 6" (3 col x 6")
12" = 5.933" x 4" (3 col x 4")
10" = 3.9" x 5" (2 col x 5")
8" = 3.9" x 4" (2 col x 4")
6" = 3.9" x 3" (2 col x 3")
4" = 3.9" x 2" (2 col x 2")
2" = 1.866" x 2" (1 col x 2")
MICHIGAN
Column Inches
Full Page / 80" = 10" x 16" (5 col x 16")
Half Page 40" = 10” x 8” (5 col x 8”)
30" = 5.933" x 10" (3 col x 10")
24" = 5.933" x 8" (3 col x 8")
22 1⁄2" = 5.933" x 7.5" (3 col x 7.5")
20" Qtr. Pg. = 3.9" x 10" (2 col x 10")
18" = 5.933" x 6" (3 col x 6")
12" = 5.933" x 4" (3 col x 4")
10" = 3.9" x 5" (2 col x 5")
8" = 3.9" x 4" (2 col x 4")
6" = 3.9" x 3" (2 col x 3")
4" = 3.9" x 2" (2 col x 2")
2" = 1.866" x 2" (1 col x 2")
PENNSYLVANIA
Column Inches
Full Page / 80" = 10" x 16" (5 col x 16")
Half Page 40" = 10” x 8” (5 col x 8”)
6
30" = 5.933" x 10" (3 col x 10")
24" = 5.933" x 8" (3 col x 8")
22 1⁄2" = 5.933" x 7.5" (3 col x 7.5")
20" Qtr. Pg. = 3.9" x 10" (2 col x 10")
18" = 5.933" x 6" (3 col x 6")
12" = 5.933" x 4" (3 col x 4")
10" = 3.9" x 5" (2 col x 5")
8" = 3.9" x 4" (2 col x 4")
6" = 3.9" x 3" (2 col x 3")
4" = 3.9" x 2" (2 col x 2")
2" = 1.866" x 2" (1 col x 2")
1-5X
$1,708
6-12X
$1,505
$893
$681
$561
$529
$472
$430
$291
$240
$202
$164
$112
$69
$790
$600
$489
$478
$428
$391
$264
$221
$183
$147
$104
$61
1-5X
$1,708
6-12X
$1,505
$893
$681
$561
$529
$472
$430
$291
$240
$202
$164
$112
$69
$790
$600
$489
$478
$428
$391
$264
$221
$183
$147
$104
$61
1-5X
$1,064
6-12X
$932
$557
$421
$342
$319
$287
$263
$184
$160
$129
$105
$74
$50
$487
$368
$315
$291
$261
$238
$168
$143
$112
$91
$66
$43
1-5X
$1,173
6-12X
$1,029
$613
$465
$379
$351
$318
$291
$204
$176
$142
$114
$82
$54
$539
$406
$347
$321
$289
$262
$183
$157
$126
$99
$73
$47
13X/over
$1,253
$670
$519
$437
$425
$361
$332
$239
$198
$163
$129
$94
$53
13X/over
$1,253
$670
$519
$437
$425
$361
$332
$239
$198
$163
$129
$94
$53
13X/over
$785
$418
$322
$277
$261
$233
$209
$148
$124
$97
$80
$57
$34
13X/over
$867
$461
$355
$306
$287
$256
$232
$159
$138
$105
$89
$63
$40
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30”...................................................................5.933” x 10” (3 col x 10”)
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22 1/2”.......................................................... 5.933” x 7.5” (3 col x 7.5”)
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12”...................................................................... 5.933” x 4” (3 col x 4”)
10”.......................................................................... 3.9” x 5” (2 col x 5”)
8”............................................................................ 3.9” x 4” (2 col x 4”)
6”............................................................................ 3.9” x 3” (2 col x 3”)
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NEW YORK
Column Inches
Full Page / 80" = 10" x 16" (5 col x 16")
1-5X
$1,173
6-12X
$1,029
Half Page 40" = 10” x 8” (5 col x 8”)
30" = 5.933" x 10" (3 col x 10")
24" = 5.933" x 8" (3 col x 8")
22 1⁄2" = 5.933" x 7.5" (3 col x 7.5")
20" Qtr. Pg. = 3.9" x 10" (2 col x 10")
18" = 5.933" x 6" (3 col x 6")
12" = 5.933" x 4" (3 col x 4")
10" = 3.9" x 5" (2 col x 5")
8" = 3.9" x 4" (2 col x 4")
6" = 3.9" x 3" (2 col x 3")
4" = 3.9" x 2" (2 col x 2")
2" = 1.866" x 2" (1 col x 2")
$613
$465
$379
$351
$318
$291
$204
$176
$142
$114
$82
$54
$539
$406
$347
$321
$289
$262
$183
$157
$126
$99
$73
$47
1-5X
$1,064
6-12X
$932
$557
$421
$342
$319
$287
$263
$184
$160
$129
$105
$74
$50
$487
$368
$315
$291
$261
$238
$168
$143
$112
$91
$66
$43
1-5X
$1,032
6-12X
$905
$541
$409
$332
$309
$279
$255
$177
$155
$125
$102
$72
$48
$472
$358
$306
$283
$254
$231
$162
$138
$109
$86
$63
$41
OHIO
Column Inches
Full Page / 80" = 10" x 16" (5 col x 16")
Half Page 40" = 10” x 8” (5 col x 8”)
30" = 5.933" x 10" (3 col x 10")
24" = 5.933" x 8" (3 col x 8")
22 1⁄2" = 5.933" x 7.5" (3 col x 7.5")
20" Qtr. Pg. = 3.9" x 10" (2 col x 10")
18" = 5.933" x 6" (3 col x 6")
12" = 5.933" x 4" (3 col x 4")
10" = 3.9" x 5" (2 col x 5")
8" = 3.9" x 4" (2 col x 4")
6" = 3.9" x 3" (2 col x 3")
4" = 3.9" x 2" (2 col x 2")
2" = 1.866" x 2" (1 col x 2")
ILLINOIS
Column Inches
Full Page / 80" = 10" x 16" (5 col x 16")
Half Page 40" = 10” x 8” (5 col x 8”)
30" = 5.933" x 10" (3 col x 10")
24" = 5.933" x 8" (3 col x 8")
22 1⁄2" = 5.933" x 7.5" (3 col x 7.5")
20" Qtr. Pg. = 3.9" x 10" (2 col x 10")
18" = 5.933" x 6" (3 col x 6")
12" = 5.933" x 4" (3 col x 4")
10" = 3.9" x 5" (2 col x 5")
8" = 3.9" x 4" (2 col x 4")
6" = 3.9" x 3" (2 col x 3")
4" = 3.9" x 2" (2 col x 2")
2" = 1.866" x 2" (1 col x 2")
13X/over
$867
$461
$355
$306
$287
$256
$232
$159
$138
$105
$89
$63
$40
13X/over
$785
$418
$322
$277
$261
$233
$209
$148
$124
$97
$80
$57
$34
13X/over
$763
$406
$313
$269
$253
$225
$203
$143
$120
$94
$77
$55
$33
7
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MN • WI • MI • PA • NY • OH • IL
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Ice Fishing - Archery - Open Water Fishing
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GENERAL POLICIES
FOR ALL OUTDOOR NEWS ADVERTISING
INDEMNIFICATION: The advertiser agrees to defend and indemnify the publisher against any and all liability, loss or expense incurred from claims of trademarks,
trade names, patents, violation of rights of privacy and infringements of copyrights and proprietary rights resulting from the publication of the advertiser’s
advertisements.
COPY REGULATIONS: All ads are required to be separated from editorial copy by means of a border or similar graphic element. The publisher reserves the right
to insert the word “paid advertisement” above and below any copy.
TERMS AND CONDITIONS: The publisher is not bound by any terms or conditions, printed or otherwise, appearing on purchase orders, advertisers’ forms or copy
instructions when in conflict with terms and conditions on publisher’s rate card or policies.
PROPERTY RIGHTS: Unless otherwise agreed to between the advertiser and the publisher in advance of placing an ad, all artwork, type and other items of an ad
that are produced by Outdoor News, Inc. become the property of Outdoor News, Inc. Artwork, type, negatives, positives and all other items created by the publisher
are understood to be the publisher’s property. The publisher reserves the right to copyright any advertising produced in-house.
ERRORS OR OMISSIONS: The publisher’s responsibility in the event of an error or omission is limited to the cost of the ad. The publisher will not be liable for slight
changes or typographical errors which do not lessen the value of an advertisement. In the event of an error for which the publisher is responsible, its liability shall
be limited to republishing the advertisement or a suitable adjustment of the billing, not to exceed the cost of the incorrect portion of the ad.
The publisher shall not be held liable for errors in advertisement when said advertisement is received after the stated deadline; or when an error appears in
advertising copy submitted by the advertiser. Notice of an error in advertising must be given to the publisher after the first insertion of said advertisement. Failure
to do so will result in no claim being allowed.
CREDIT AND BILLING: The first ad must be paid for in advance, after which, upon credit approval, an advertiser may be able to charge future ads. All accounts are
due and payable immediately upon receipt of invoice.
PRODUCTION CHARGES: Production, artwork and photographs used in ads are usually covered in cost of ad. Special artwork or photowork is subject to additional
charges. Customers will be notified when such extra charges are required. Advertisement production charges are $50/hour billed in 15-minute increments.
CANCELLATION POLICY: Ads canceled after deadline will be charged 50 percent of the cost of the space.
DISCOUNT POLICY: Advertisers who have contracted for multiple insertions at discounted rates and who fail to fulfill the terms of their commitment shall be liable
for the entire amount discounted and any reasonable collection costs. Any contract that is unfulfilled reverts to the one-time rate for each ad that appeared in the
paper. Upon failure to complete the contract, the advertiser will be billed for the difference.
POLITICAL ADVERTISING: All political ads must be paid in advance.
LOTTERY/RAFFLE ADVERTISING: Contact your sales representative for current U.S. Postal requirements
PAID EDITORIAL: Paid editorial content is accepted, but is subject to the editor’s, managing editor’s, and publisher’s final approval. Outdoor News may reject any ad
if it deviates from our company mission, or change the ad if it could prove to be libelous. No Outdoor News editorial elements can be included in any paid editorial.
All paid editorial ads must include the words Paid Advertising in a minimum of 12 point, bold font. All paid editorial will be placed in the back half of the requested
publication. All editorial ads must be supplied to Outdoor News by the deadline found in the editorial calendar for each title.
The publisher reserves the right to cancel or reject any advertisement at any time.
9
MINNESOTA
2016 OUTDOOR NEWS ENHANCED
DISTRIBUTION SHOW SCHEDULE
6
1
0
PENNSYLVANIA
ISSUE #
3 Minnesota Sportsmen’s,
Boat, Camping & Vacation Show........ January 14-17, 2016
4 Minneapolis Boat Show....................... January 21-24, 2016
2
6 St. Cloud Sportsmen’s Show................ February 5-7, 2016
8 Duluth Boat, Sports & Travel Show ... February 17-21, 2016
9 Outdoor News Deer & Turkey Show, State Fairgrounds
St. Paul, MN . ................................. February 26-28, 2016
ISSUE #
2 28th Annual Early Bird Sport Expo..... January 28-31, 2016
3 Great American Outdoor Show .......... February 6-14, 2016
4 Allegheny Sport Show....................... February 17-21, 2016
5 Greater Philadelphia
Outdoor Sport Show ......................... February 25-28, 2016
5 Jaffa Outdoor Show........................... February 26-28, 2016
10 Red River Valley Sportsmen’s Boat,
Camping & Vacation Show ........................March 3-6, 2016
5 Erie Outdoor Sport & Travel Expo..............March 4-6, 2016
17 Pennsylvania Great Outdoors Elk Expo....August 20-21, 2016
11 Sioux Empire Sportsmen’s Boat,
Camping & Vacation Show ....................March 10-13, 2016
NEW YORK
14 84nd Annual Northwest Sportshow . .March 30-April 3, 2016
33 Game Fair, Anoka, MN..........................August 12-14, 2016
34 Game Fair, Anoka, MN..........................August 19-21, 2016
35 Minnesota State Fair...................... Begins August 25, 2016
36 Minnesota State Fair..................... Ends September 5,2016
46 Hardwater Ice Fishing Expo............ November 11-13, 2016
49 Saint Paul Ice Fishing, Snowmobile
and Winter Sport Show ...................... December 2-4, 2016
50 Arrowhead Ice Fishing & Winter Show... December 9-11, 2016
ISSUE #
2 New York Sportsman’s Expo............... January 29-31, 2016
3 Central New York Sportsman Show.........February 6, 2016
3 Adirondack Outdoorsman Show....... February 13-14, 2016
4 NY Farm Show................................... February 25-27, 2016
4 World Fishing & Outdoor Exposition/
Eastern Fishing & Outdoor Expo ..........March 10-13, 2016
5 Western NY Outdoor Sport
& Travel Expo ........................................March 10-13, 2016
6 Twin Tiers Outdoor Expo........................March 19-20, 2016
7 The Big East Camping
& Outdoor Sports Show................................. April 1-3, 2016
WISCONSIN
ISSUE #
3 LaCrosse Boat, Sports ,Travel,
RV & Hunting Show .......................... February 11-14, 2016
7 Syracuse Gun Show.................................. April 16-17, 2016
16 Empire Farm Days..................................August 9-11, 2016
16 New York State Woodsmen’s
Field Days..............................................August 19-21, 2016
3 Milwaukee Muskie Expo.................... February 12-14, 2016
3 Central Wisconsin Deer
& Hunting Expo................................. February 12-14, 2016
4 Wisconsin Fishing Expo, Alliant Energy Center,
Madison, WI.................................... February 26-28, 2016
4 Wisconsin State Hunting Expo ......... February 26-28, 2016
5 Milwaukee Journal
Sentinel Sports Show ................................March 2-6, 2016
6 Sport & Home Extravaganza..................March 27-29, 2016
7 Wisconsin Deer and Turkey Expo ............... April 1-3, 2016
15 Deer Fest...................................................August 5-7, 2016
25 Milwaukee Ice Fishing
and Winter Sports Show . ................. December 9-11, 2016
MICHIGAN
ISSUE #
H
S
3 Huntin’ Time Expo............................... January 29-31, 2016
4 Michigan Deer & Turkey Expo.......... February 19-21, 2016
5 43rd Annual Outdoorama ................. February 25-28, 2016
5 Flint River Steelheaders’ Boat,
Fishing and Outdoor Show.........................March 4-6, 2016
6 71st Annual Ultimate Sport Show
Grand Rapids..........................................March 17-20, 2016
10
17 New York State Fair.............August 25-September 5, 2016
OHIO
ISSUE #
1 Cleveland Outdoor Adventure Show......... January 15-17, 2016
S
W
O
2 Northeast Ohio Sportsmans Show .......... January 21-23, 2016
2 Cincinnati Hunting & Fishing Show.......... January 22-24, 2016
4 Columbus Fishing Expo ......................... February 12-14, 2016
6 Ohio Deer & Turkey Expo ............................March 11-13, 2016
16 Deerassic Deer Classic & Outdoor Expo........August 5-6, 2016
ILLINOIS
1 31st Annual Ultimate Fishing Show
Detroit................................................... January 7-10, 2016
19 Point Mouille Waterfowl Festival... September 17-18, 2016
ISSUE #
1 Let’s Go Fishing Show........................... January 8-10, 2016
2 Chicagoland Fishing,
Travel & Outdoor Expo........................ January 28-31, 2016
3 Tinley Park Fishing
and Outdoor Show.............................. February 13-14, 2016
16 IL Deer & Turkey Expo .........................August 12-14, 2016
16 Conservation World at
Illinois State Fair...................................August 12-21, 2016
19 Southern Illinois Hunting
& Fishing Days............................... September 24-25, 2016
JUST A FEW OF
THE BRANDS THAT
TRUST OUTDOOR NEWS
11
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SALES & MARKETING DIRECTOR
EVY GEBHARDT - [email protected]
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