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Amethyst
Research
LLC
Delivering Medical Device Knowledge
Amethyst Research LLC
P R E S E N T S :
www.VentWorld.com
Everything you need to know about ventilators
Amethyst Research, LLC - Company Profile
Who We Are
Amethyst Research is an interactive design and engineering firm
that specializes in the development of medical device simulations for
training and promotional presentations. We deliver actively engaging
and memorable device experiences far beyond the extent of passive
videos and static brochures–ideal for your staff, customers and
prospects. Whether delivered via the Web, on CD-ROM, or within
the device itself, these hands-on, cost-effective solutions make your
products complete!
Communications
Training and Education
Custom Software
Newport E100M Ventilator
Interactive Brochure
The home page for VentWorld
Facility Planning with
3-D Visualization Walkthrough
Cardiopulmonary Physiology Simulator
Contact: BOB MARCHAZA, Vice President of Sales
105 South 12th Street, Third Floor, Philadelphia, PA 19107 · Tel: 888.511.2452, +1.215.627.8146 · Fax: 215.627.8150 · Web: www.Amethyst–Research.com
Producers of: www.VentWorld.com
Amethyst Research, LLC - Company Profile
continued...
Customer Services
Simulated devices: animating your product
Take advantage of Amethyst's ability to add interest and excitement through custom
software that makes your devices fully interactive. Visitors can manipulate the
settings and watch the display, just as if they were operating the actual equipment.
Patient simulations: bringing computers to life
Amethyst brings together the right mix of innovative programming, biomedical
engineering, and graphic design to create physiologically accurate, dynamic,
3-dimensional, interactive patient simulations. Your simulated device can interface
with our simulated patient to realistic clinical situations. The potential for marketing,
training, and research is unlimited.
Training and education: a new level of effectiveness
Amethyst can help device manufacturers develop innovative and effective marketing
materials, interactive training and educational programs, protocols for practice,
and service manuals.
Consultations: advanced features for your products
Amethyst Research works with device manufacturers to develop and implement
functional algorithms, design equipment interfaces, and create advanced
information displays.
Key Personnel
Jonathan M. Kaye, PhD
President
Jonathan received his B.A. from Cornell in 1988 and his Ph.D. in computer
science from Penn in 1996. For his doctoral project he created a simulation of
the human cardiopulmonary system, which became the foundation for several
of the products of Amethyst Research. Jonathan received a Melvin C. Goldberg
fellowship to do research in artificial intelligence at the Hebrew University in
Jerusalem, worked on natural language programming for IBM, and has published
numerous scientific papers. Jonathan’s vision of Amethyst as a global resource
for healthcare defines Amethyst’s mission and his penchant for bringing together
ideas from disparate fields of knowledge makes Amethyst an innovative force
in the medical device world.
Frank P. Primiano, Jr., PhD
Executive Vice President
Frank received his BS in mechanical engineering from Drexel University, his
doctorate in biomedical engineering from Case Western Reserve, and an MBA
from Baldwin Wallace College. His areas of expertise are in biomedical modeling,
medical instrumentation, and healthcare equipment. He has investigated the
breathing response of the ventilatory system to changes in its mechanical
properties, studied conventional and high-frequency ventilation, and developed
automated pulmonary function testing procedures. Frank has served on the
faculty of Case Western Reserve University and was a founding partner and
manager of an independent service company dealing with respiratory equipment.
Frank has published extensively and continues to participate in professional
activities in the respiratory care and anesthesia communities.
Robert Marchaza
Vice President of Sales
Bob has an Associates Degree in Science from Cleveland’s Cuyahoga Community
College and attended the Youngstown State University School of Nursing and
Kent State University College of Business. He is a Registered Respiratory
Therapist and has managed a respiratory department and critical care unit.
Bob has worked in medical device and software product sales for more than
20 years at a number of companies, including Oxymed, Technidyne, Infrasonics,
Siemens, and Hai-Tek. As Territory, Regional, Sales, and Marketing Manager,
his experience includes direct sales and marketing, supervising a sales force,
and managing a dealer network as a manufacturer’s representative. He received
numerous certificates and awards during his clinical and sales careers.
Key Personnel
continued...
David M. Borofsky, MD
Editorial Director
Dave received his undergraduate degree from Sarah Lawrence College and
his M.D. from Hahnemann University Medical School in 1984. He won the
Van Hammett Clinic Award and numerous commendations in clinical psychiatry.
After his internship, he began a career in medical communications with the
American College of Physicians (ACP), serving first as a writer and editor,
producing press releases, news articles for members, and “hot topics” briefings
from articles submitted to the Annals of Internal Medicine. Dave went on to
become a policy analyst for ACP, developing position papers on geriatrics
training for internal medicine residents and problems in the veterans’
administration healthcare system. Dave also is a martial arts specialist
and continues to train and teach.
Timothy P Schepis
Vice President, Marketing
Timothy has grown up with Internet marketing. He received his B.A. degree in
economics and marketing from Temple University in 1996. Right after graduation,
he took a position with GVOX.COM, for whom he supervised customer service
correspondence and worked on product branding. Tim moved on to CDNOW
as a consumer research analyst, preparing market and competitive analyses.
In June 1999, Tim became the Director of Marketing for USABancShares.com,
developing and implementing successful business-growth programs.
Joseph M. Dude
Vice President, Finance and Operation
Joe received his BBA in accounting from Temple University and his MBA in
financial management from Drexel University, where he also served as an adjunct
professor. He began his professional career with Macy’s and later joined SunGard
Recovery Systems as Manager of Accounts Receivable, and then became
Director of Finance for Thomson Financial Investor Relations. At Thomson,
he was responsible for creating all budgets, directed finance for acquisitions,
and helped grow corporate revenue from $13.5 million to $100 million annually.
Amethyst Research- In The Media
See what others are saying about Amethyst
Amethyst Research has been recognized as a forward-thinking service provider
to the medical device industry and has received accolades both for its unique
VentWorld community web site and innovative simulation products.
Awards and Announcements:
Two Amethyst Research projects chosen as finalists for the Philly Gold Award
(for advertising), April, 2001.
Amethyst Research awarded "Most Innovative Service" Competition for the
Ben Franklin Emerging Business Award, January, 2001
VentWorld and HospitalHub.com Partnership announced, September, 2000
Featured Presentations:
VentWorld reviewed in video segment on Health & Sciences Television Network
(HSTN), July 28, 2000. Reaches 1600 hospitals that subscribe to the network.
Published Reviews:
Amethyst's interactive brochure for the Newport E100M
reviewed in the "What's in the Market" section in the
March 12th, 2001 issue of ADVANCE for Respiratory Care Practitioners.
Amethyst featured on
LocalBusiness.com
02.28.01
Amethyst featured in
PhillyTech Magazine
2.1.01
“Welcome to the World of Ventilators”
Focus on Respiratory Care
Summer 2000
“Technology Timesavers”
Advance for Managers of Respiratory Care
April 2000
“Manufacturing News”
RT Magazine
March 2000
“Virtual Education“
Advance for Respiratory Care Practitioners
March, 2000
Testimonials
Amethyst’s Interactive Media Gets People Talking!
I am very impressed with this interactive demo of your equipment. I have been
involved with medical space and equipment planning for over 20 years. I wish
that all of the equipment that I review had this type of demo. It definitely helps
when trying to explain to a non equipment-savvy person.
EK
Health System Specialist
US Military
I am impressed with your pioneering efforts to connect the science/technology
with the practice/user… The future for mechanical ventilators will depend on
the ability to teach in their use in an integrated, multidimensional format.
Richard P. Mitchell, RRT
Educator
[W]e see the expanded use of interactive media using simulated equipment/patients
as one of the most effective ways to increase sales… Working with Amethyst
Research has given us a great advantage in developing our new interactive product
materials due to their vast knowledge of simulation technology… We are confident
that a high return on investment with all future projects created with Amethyst
is ensured.
Leon Beaulieu
V.P. of Sales & Marketing
Newport Medical Instruments, Inc.
I wanted to write and say thank you for the great job you did in developing the
“IQ” CD. We received rave reviews from the clinicians in attendance, but just as
importantly, we really one-upped our competitors! Amethyst’s ability to produce
the CD, on time and on budget, was extraordinary, considering how little time
and how much work needed to be completed.
Jim Gunnerson
President
Wantagh, Inc.
www.VentWorld.com
VentWorld.com
Expand Your Access to the Market
Showcase Your Products and Services Worldwide 24 Hours a Day
The VentWorld Advantage
VentWorld.com offers you an unprecedented, cost-effective opportunity to reach
the on-line community of professionals concerned with respiratory care.
VentWorld.com focuses exclusively on mechanical ventilation, but it has much
more than a list of products with links to your web site. VentWorld.com goes
beyond other medical equipment sites, offering interactive product
demonstrations, purchase decision tools, news, education, training, and more.
VentWorld: It's where professionals go for everything about ventilators
Virtual Expo
Lease booth space at VentWorld's Virtual Expo. Enhance your exhibit with
dynamic, interactive animations that give your customers the in-depth feel
for your products they cannot get at a busy trade show.
Prequalified Leads
Your message reaches the right people every time. The VentWorld.com audience
consists only of those who use, teach and study mechanical ventilation
every day. Your communication options include targeted advertisements
and sponsorship of clinics and special online events, newsletters, and roundtables.
Fast Communications
New products, new programs, new features? Traditional press releases
are slow and uncertain. VentWorld's news features get the word out to your
target audience in a flash.
Feedback
Amethyst Research provides you with valuable data on the number of visitors
to the site and the number of hits on your products. Find out how the ventilator
community compares your equipment to other products or reacts to new designs
and innovations.
www.VentWorld.com
continued...
VentWorld.com Attracts Professionals
in Pulmonary and Critical Care
VentWorld.com is an Internet site built by professionals for professionals.
It provides a range of knowledge useful to a wide spectrum of interested
viewers. No other site offers everything you need to know about
mechanical ventilation.
Can you afford not to take advantage of VentWorld?
VentWorld.com is created and maintained by Amethyst Research LLC, provider
of advanced software systems for the medical device community. Amethyst
Research is not affiliated with any medical device manufacturer or seller.
Products and Services
Amethyst Research:
Your Passport to Medical Device Expertise
Web Sites
Amethyst is launching a series of web sites, each dedicated to a specific piece of medical equipment.
By providing an unprecedented level of expertise and a wide range of information, Amethyst sites
attract the clinical specialists and decision makers who purchase and use the equipment. The first
site, VentWorld.com, is up and running.
Web Site Advertising: Display equipment at the Amethyst Virtual Expo for maximum exposure
to a prequalified audience. Amethyst provides links that direct visitors to manufacturers' corporate
web sites.
Custom Software
Amethyst can create the programming to animate your equipment, allowing clinical specialists to
take a test drive from the comfort of their office or home. Interactive programming provides a guide
to your equipment, complete with tutorials and special features.
Education and Training
As medical devices grow more sophisticated and complex, continuing education becomes more critical.
Amethyst offers a complete range of exciting, interactive educational services to manufacturers and
healthcare institutions.
CME Programs: Amethyst works with certified CME providers and opinion leaders to design
innovative, credit-granting educational programs in all media.
Simulations: Using formal mathematical models of pathophysiology, Amethyst creates simulated
patients that interact with 3-dimensional graphic simulations of medical devices for training
and demonstration.
Custom Training and Operation Materials: Amethyst can produce custom software training
systems to enhance hard copy operation and training manuals.
Protocols and Procedures: Amethyst provides the programming that makes it easy to distribute
and implement protocols and procedures throughout hospitals, healthcare systems, and beyond.
3-D Environment Visualizations: Because space in healthcare facilities is always at a premium
and traffic patterns can be critical, Amethyst develops 3-dimensional architectural representations
that help planners optimize equipment placement to maximize the value of space.
Market Research
Web sites are ideal tools for gathering market data. Manufacturers who exhibit at Amethyst sites
receive feedback on the number of visitors who test drive their equipment. Amethyst also offers more
detailed industry-wide data drawn from comments and concerns expressed at site forums and
questionnaires that provide insights into the device community.
Consulting
Amethyst consults with medical device manufacturers to provide research and development services
on topics such as on programming and user-interface design.
Web Site Management: Amethyst can apply our innovative and imaginative programming
to your corporate web site and provide the on-going management that will keep your site current.

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