Vol. 3 - Issue 12 - DotComSecrets, Inc. - Dec. 2009
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Vol. 3 - Issue 12 - DotComSecrets, Inc. - Dec. 2009
Vol. 3 - Issue 12 - DotComSecrets, Inc. - Dec. 2009 Contents (December 2009 Issue) 04 Protege Challenge 27 Making His Own Luck. How a former coach to the New York Yankees turned his baseball success secrets into a full-fledged Micro-Continuity program and raked in $3,201 in his first 10 days! December 2009 DotComSecrets.com 32 21 Minute traffic 37 Power Marketing 22 32 37 11 Oprah Traffic Method. How to 14 SEnuke Traffic. How to turn a 18 Warrior Forum Traffic. The top quickly barrage the internet with videos, audios and articles to take over keywords in the search engines for the hottest topics in the media! simple article into an automated backlinks generator to almost instantly improve your search engine rankings! two money-making methods for driving traffic through the number one internet marketing forum. Millionaire Mind Maps 04 The Top 64 Free Traffic Methods. Discover over five dozen of the The 2009 Micro-Continuity Awards. Russell Brunson nominates the top DotCom Secrets students who are making real money with the Micro-Continuity system and reveals the winning marketing secrets that made them a success. most powerful free online traffic resources available today. DotCom Secrets Recommends The Armies of Creditors, Predators and Their Attorneys. 09 The shocking truth about today’s legal system and how the cards are stacked both for and against business owners. Enjoying the Journey to Online Success. The three vital traits any internet marketer should have to gain success faster than they ever thought possible! 03 DCS Recommends. The top free and affordable resources for finding profitable keywords. A Message From Russell. Learn the latest tips and strategies being used at DotCom Secrets plus get Russell’s recommendations for the must-read content in this issue. Photo Credits: Top Left: ©iStockPhoto.com/Nicholas Monu Bottom Left: ©iStockPhoto.com/Joselito Briones Top Right: ©iStockPhoto.com/Sharon Dominick Insider Journal Publisher: RUSSELL BRUNSON, President of DotCom Secrets, Inc. Editor: BRITTANIE BYRON, [email protected] Contributors: MASON TANNER, PPC Analyst MICHAEL LOVERIDGE, Partnership Director BUD BILANICH, CommonSenseSuccessSystem.com DR. TOM HANSON, BaseballSuccessSecrets.com ROSS BRUNSON, President of BookEase, Inc. Contact: WEBSITE: www.DotComSecrets.com ADDRESS: 3100 S Vista Ave Ste 200 Boise, ID 83705 PHONE: 1.208.323.9451 Change of address or billing information: www.CustomerHelpDesk.org Questions, comments or letters to the editor: [email protected] Online Archive: http://members.dotcomsecrets.com Copyright 2009 © DotCom Secrets, Inc. | All Rights Reserved 2 | December 2009 www.DotComSecrets.com LEGAL DISCLAIMER AND TERMS OF USE You do not have resell rights or giveaway rights to any portion of this Publication. Only customers that have purchased this publication are authorized to view it. This publication contains material protected under International and Federal Copyright Laws and Treaties. No part of this publication may be transmitted or reproduced in any way without the prior written permission of the author. Violations of this copyright will be enforced to the full extent of the law. The information services and resources provided in this book are based upon the current internet marketing environment. The techniques presented have been extraordinarily lucrative and rewarding. Because the internet is constantly changing, the sites and services presented in this book may change, cease or expand with time. We hope that the skills and knowledge acquired from this course will provide you with the ability to adapt to inevitable internet evolution. However, we cannot be held responsible for changes that may affect the applicability of these techniques. Screenshots in this book are from publicly accessible field archives. All product names, logos and artwork are copyrights of their respective owners. None of the owners have sponsored or endorsed this publication. While all attempts have been made to verify information provided, the author assumes no responsibility for errors, omissions, or contrary interpretation on the subject matter herein. Any perceived slights of peoples or organizations are unintentional. The purchaser or reader of this publication assumes responsibility for the use of these materials and information. No guarantees of income are made. The author reserves the right to make changes and assumes no responsibility or liability whatsoever on behalf of any purchaser or reader of these materials. Earn a Residual Income Promoting the DotCom Secrets Journal. Go to www.TheSecondTier.com to sign up for our affiliate program and you can earn up to $10 per month for every member you refer! To My Fellow Entrepreneurs, T he holidays are here and so is the three year anniversary of the DotCom Secrets Journal! There’s a lot to celebrate. So we decided to do something different this issue to recognize you, our subscribers. They don’t know it - but in my article this month, I chose five people (one of them could be you!) who have made serious money by implementing the Micro-Continuity system. I wanted to highlight a few of our many students who are doing some amazing things and let them teach you this month. I pulled the big marketing golden nugget from each winner to help you start or increase the profits from your own Micro-C site. Here are some of the other golden nuggets you’ll find in this issue: Don’t forget to check the membership site often for new articles and closelyguarded secrets you won’t find anywhere else. Login at: http://members. dotcomsecrets.com The Top 65 Free Online Traffic Strategies (Page 22): Since it’s the holidays, we tried to think of what gifts you would like. We thought that everyone likes free money - and the closest thing to free money in the internet marketing world is free traffic! So we decided to compile a megalist of the best of the best free online traffic sources. It doesn’t matter what niche you’re marketing in, or how experienced you are, you can use these traffic tools to generate more traffic for your business starting today. Making His Own Luck (Page 27): Dr. Tom Hanson has coached the New York Yankees, interviewed Hall-of-Famer Hank Aaron and consulted big-time companies like Microsoft and Fannie Mae. Now, he’s using the Micro-Continuity system to market his powerful success secrets. He agreed to share with you exactlly what he did to make $3,201 within the first 10 days of launching his site! This is one guy you definitely want to pay close attention to. I also wanted to let you know that we’ve been making some changes and additions to the membership site, including downlable PDFs of this magazine you can flip through on your desktop. Check it out at http://members.dotcomsecrets. com. You’ll find even more audio and video training there as well to help jumpstart your success. Happy holidays, Russell Brunson President of DotComSecrets.com Insider Journal | 3 4 | December 2009 www.DotComSecrets.com power marketing By Russell BrunsoN President of DotComSecrets.com Nominees for the top DotCom Secrets students who are making real money with the Micro-Continuity system and the winning marketing secrets that made them a success. T his month we wanted to do something different. Instead of teaching you a new concept about internet marketing, and how you can implement it into your business, I wanted to let you do the teaching. Let me explain. Of everything we have ever put together from DotComSecrets, this simple concept, Micro-Continuity, is what I am most proud of. Congratulations to everyone who has taken action and changed their lives (and the lives of their customers). This article is going to be dedicated to showing you some of our students who took massive action when they learned about our new Micro-Continuity system, and have created new income streams that will serve them for the rest of their lives. If you haven’t created your Micro-Continuity site yet, or haven’t seen the success you’d like from your product, hopefully this issue will give Image ©iStockphoto.com/Nicholas Monu Insider Journal | 5 you the motivation and ideas to finally become successful online! While there are hundreds of people with successful Micro-C sites, here are the five that I know the most intimately so I can accurately comment on them. So here we go! try, a lot of marketers are doing free CDs, so to be able to stand out in the crowd, and turn people’s heads, he did an awesome value add to his front end offer. Micro-Continuity Award 2: Chelsea Hughes from 90SecondWebsiteBuilder.com Micro-Continuity Award 1: Paul Galasso of MyPrivate Lending Secrets.com Here is Paul’s story in his words: I launched my micro-continuity site on the five days after I bought your course. I followed your instructions to the tee, including using your included website templates. The first day I sent a single email to one of my small sub-lists and gave away 127 CD’s in the first two hours. I up-sold an average of $79 each and made a total of $11,299.19. I sold an additional 184 copies over the next two weeks with an average up-sell of $64 each adding $13,610.48 to the total. Including the continuity that came through the first month we made an amazing $43,824.67. We still have over 100 people in continuity after three months. Paul has been a successful real estate coach for years. He’s sold products at seminars and online, but he was able to take the content he had already created, and just change the sales process around a little bit to create his own MicroContinuity site that added a huge income stream to his already existing income! Golden Nugget From Paul’s Story Paul didn’t just offer a free CD - he made a cool process map chart that his customers also received when they signed up. Remember that the key to getting someone to take your free offer, is to make it cool and unique. In Paul’s indus- 6 | December 2009 www.DotComSecrets.com Chelsea was selling a cool website builder software on her site. She had success, but with her product costing $197, the conversion and number of customers who bought weren’t as high as she had originally hoped for. Golden Nugget from Chelsea’s Story What I love about Chelsea’s story is how she tweaked the Micro-C process with her product. Instead of doing a free DVD or CD like many of our students, she gave a trial copy of her software program “90 Second Website Builder.” She burned a trial copy on a CD and that was her free plus shipping offer. After someone bought her product, her upsell was just the unlock code so you could keep using her software after her free trial. And as we all know, after someone builds a website with her software, they need to get traffic to their website, so her continuity program is weekly traffic videos showing you ways to get traffic to your website! Like anything that is good, the more people who do it, the less effective it will be. When I got started I did a lot of free CD and DVD offers. They worked great then (and still power marketing do) but because lots of people have copied that concept, the effectiveness has gone down for me in some markets. That is why when we launched the actual “Micro Continuity” product, and also the “12 Month Internet Millionaire V2.0” we gave away free mp3 players instead of cds. The results were amazing. So think of creative ways that you can take this powerful model, and add your unique twists to make it even better! Micro-Continuity Award 3: Todd Mohr From WebCookingClasses.com Golden Nugget From Todd’s Story One of the things that Todd and I discussed when he was in Boise is the power of re-nicheing your front end offer. He had a great front end CD, but it only targeted people who wanted to learn to cook without recipes. By making a new front end CD that focused on a different audience, and keeping the same upsells, and same continuity, he could double or triple the number of people he could target by just making a new front end offer! Since he left Boise I know he’s been focusing on developing new front end offers. This is something that ALL of you should be thinking about. Who else could benefit from my product, and how would I need to tweak my front end offer to appeal to that audience? Todd was one of the winners of our “testimonial” contest and got to come to Boise for a one day consultation with me and my team. We had a great time while he was here and really enjoyed seeing what he had built in such a short time. Micro-Continuity Award 4: Joy Anderson From StartAPreshool.com He owned a cooking school, and had posted hundreds of free videos on YouTube to promote his business, and started getting visitors from around the world. He quickly realized he needed a way to monetize it, and one of his coaches recommended he build a micro-continuity site. Since then he’s launched his program, had huge success, and was able to shut down his physical cooking school to focus 100 percent on his new digital school! This week has been exciting for her, because she finally finished her backend product. She’s been selling it to her list, and has now put it into her sales process as her “one time offer.” Joy will always be one of my favorite success stories because she took action on what she learned, she followed the system perfectly, and started making sales before her product was even done. She had one weeks lessons done and launched the site. Insider Journal | 7 Golden Nugget From Joy’s Story The lesson I really want to drive home from Joy is the same message I’ve been preaching for the past five years. Ready, Fire, Aim! Quit trying to get everything perfect, stop aiming… 95 percent of people never get past aiming… Just fire, then re-adjust, fire, then re-adjust… Success and money follows speed – so get moving fast! Golden Nugget From Anthony’s Story Micro-Continuity Award 5: Anthony Nitz From FSBOMindset.com Anthony also had a chance to come out to Boise and spend a day with me and my team. What I LOVED about Anthony is he learned about Micro-Continuity, he started to build his own site, but before he was finished… he took the concepts he learned from Micro-C and picked up two clients who are paying him $3,500 a month to build Micro-C sites and do marketing for them! 8 | December 2009 www.DotComSecrets.com What many of you may not even know is the fact that the knowledge you already know and have learned as DotComSecrets students has given you a saleable skill. You already know 99 percent more than almost every business owner out there. While you are building your own sites, you can use and market these skills like Anthony did to build a great side business that doesn’t take that much time to do. The overall nugget I hope you have received from this article is the understanding that the Micro-C model is just that. It’s a model that is powerful and works. But be sure to bring your own ideas and twists to it to make it yours. That is how you are going to stand out in your marketplace and attract the customers that you want for your business! DCS - By Russell Brunson, President of DotComSecrets.com Have a question or comment? Let us know what you think about this article by sending an e-mail to [email protected] and you may be featured in an upcoming issue of the DotCom Secrets Journal. DCS Recommends Tried and Tested Resources to Get You on the Fast Track to Online Wealth Keyword Research Toolkit Basic Essentials: Wordtracker: Wordtracker has a free keyword research tool that provides estimates of how many searches there are for any keyword or keyword phrase typed in. It can be found at http:// freekeywords.wordtracker.com. Cost: Free SEOBook: This free keyword tool is similar to Wordtracker, but it includes a few extras. Use of their free keyword tool is available only to registered users (this is free). You can access SEOBook’s keyword tool at http://tools.seobook. com/keyword-tools/seobook/. Cost: Free Keyword Tools From Google: Google Keyword Tool External: This keyword tool is helpful when researching for PPC campaigns. It provides a list of related keywords, average cost per click and amount of advertiser competition. Cost: Free Google Search Based Keyword Tool: This tool is relatively new and has some powerful features, including the ability to chart a keyword’s popularity over time and map the countries where the term is searched most often. Cost: Free Online Presence: SEOMoz Page Strength: Measures your page strength based on three main criteria: links pointing to your site, your traffic and your brand presence online. Cost: One Report/Day is Free Market Leap: Generate reports of yours and your competitors’ link popularity. Cost: Free Insider Journal | 9 Keyword Density Tools: Live Keyword Analysis: This is a keyword density editor that gives you immediate feedback on your keyword density as you develop your copy. Use this tool before your copy is placed on your web page to get the density just right. Leave some room for additional instances of your keyword that will appear in Title & Image tags (which are included in spider analysis of keywords). Find it at www.livekeyword-analysis.com. Cost: Free We Build Pages Keyword Density Tool: This simple to use tool allows you to type in a URL and instantly generate a list of keywords that appear most often on the site, including the overall density of each keyword. This makes it easy to tell where you should make adjustments to your web page in order to appear in the search engines for the keywords you want. Cost: Free SEOChat Keyword Difficulty Check: This tool, available at www.seochat.com/seo-tools/keyword-difficulty/, will tell you how difficult a particular keyword will be to rank for specific keywords. It is great to quickly determine how competitive that keyword is. Cost: Free Competitive Analysis: SpyFu: This keyword tool allows you to “legally spy” on your competitor’s PPC campaign. You can learn what terms they are bidding on, how much they are paying per click and more. You can also type in a keyword and find out who else is bidding on it and other keywords they bid on. Cost: Free with an option to upgrade for $59.95/month or $395/year. 10 | December 2009 www.DotComSecrets.com 21 minute traffic Oprah Traffic Checklist How to quickly barrage the internet with videos, audios and articles to take over your keywords in the search engines. Traffic Type: Free Online Traffic Website This traffic system covers multiple websites you can submit your content to that will help it skyrocket in the search engine results. You’ll be submitting content to: - RSS Directories - Web 2.0 Sites - Video Sharing Sites - Social Bookmarking Sites How The Oprah Traffic Method Works This checklist covers a little-known traffic method that allows you to take topics that are popular in the media right now and strategically dominate the first page of search results for related keywords. For example, let’s say Oprah mentions a new product on her show and thousands of people go online to find out more. You take keywords related to the product she mentioned and submit articles, audios and videos to popular Web 2.0 sites. Since these sites are already loved by the search engines, it is easy to get ranked more than once with the right keywords. It doesn’t have to be Oprah though. It can be events happening in the news, movies or new product releases. - Podcast Submission Sites Cost There are no costs to use Turning Traffic Into Cash the Oprah Traffic Method but The purpose of the Oprah Traffic Method is to find key- you can purchase tools that au- words that are both profitable (meaning someone typing it tomate submission and dramati- in is looking for something to buy) and have little competi- cally reduce the amount of time it tion. Use affiliate links for related products in your content to takes to complete the checklist. make money off of the traffic you receive. Insider Journal | 11 1 Identify a Hot Trend Find new, popular topics in the media that you can monetize by: - Listening to what Oprah talks about on her show (Hint: Go to Oprah.com to find out what she is going to talk about and have your article written and submitted before new shows air.) - Following local and national news for big stories - Following local and national events - Researching untapped keywords that people are looking up - Upcoming movies, concerts, book releases - New and novelty product releases Research keywords that people interested in these topics might be typing in the search engines. This is the most important step. If you choose keywords that are too competitive, this system won’t work. But if you choose the right keywords, you can dominate the search engines very quickly. A good rule of thumb is to look for keywords that have less than 10,000 search results. 2 Write an Article About the Topic Write an article that is approximately 500 words in length on the topic. Include the keyword phrase you want to target about once every 100 words. Include an affiliate link to all the products or services you mention and for related products as well as a resource box at the end of your article driving readers back to your website. 3 Blast Your Article to Hundreds of Web 2.0 Sites Register for each Web 2.0 site (see page 21 for a list of the top sites you should submit to). Use the free software found at: http://articlesubmitter.imwishlist.com to automatically send your article to all the Web 2.0 sites you registered for. Take your article and create a Squidoo Lens, Hubpage and Weebly page. 12 | December 2009 www.DotComSecrets.com 21 minute traffic 4 5 Share Your Content Submit your story to Mixx.com, ShoutWire.com, Digg.com and Propeller.com. For each include a title, link, description and tags. RSS Submit From your Squidoo lens, click on the RSS symbol to the right of the URL in your browser window. In the example below, the RSS Feed address looks like http://www.squidoo.com/xml/ syndicate_lens/seeeurope. Use RSS Submit to submit your RSS Feed to all directories, or do this by hand. You can get a list of the 69 RSS Directories you should submit to in the September 2009 issue of the DotCom Secrets Journal or by logging into your account at http://members.dotcomsecrets.com. 6 Recycle Your Content To really increase your chances of dominating the search results, recycle your content in two ways: 1. Create some simple PowerPoint slides and record yourself reading your article to make a video. Submit it to multiple video sharing sites through TubeMogul.com or TrafficGeyser.com. 2. Take the audio from your video and submit it to podcast directories. 7 Wait for Your Content to Get Ranked in Google If you did everything right, then you will have over 100 possibilities at a first page Google ranking. All you need is for 10 of those sites to rank on the first page and you have dominated that keyword! Insider Journal | 13 Backlink Traffic Checklist How to turn a simple article into an automated backlinks generator to almost instantly improve your search engine rankings. Traffic Type: Free Online Traffic The quality of backlinks simply means that you are getting links from sites that Google recognizes Website SEnuke (www.SEnuke.com) as being authorative in your niche. Low quality backlinks can actually hurt your rankings so you do Cost $127 per month + article writing services (you want to be careful. Sometimes backlinks are natural can write them yourself, of course, for free) (meaning that people link to you because you are How Backlinks Work As most of you know, having high quality backlinks is critical to getting a high ranking in Google providing useful and unique content) and sometimes backlinks are created by you to funnel traffic and increase your rankings. Unless you want to leave your business up to for most competitive keywords. For those of you chance and good fortune you will want to go out who don’t know, backlinks are essentially links that and create these links yourself to ensure that you get are pointing to your site from other sites. These help free SEO traffic to your site as quickly as possible. you get traffic in two important ways: What follows is how you can do this with all the latest tips and tricks to ensure you are not spamming 1. People on the sites where your backlinks are located will click through to your site. the sites where you will get links as well as not raise red flags at Google that you are trying to manipulate their search results and therefore get your site 2. Google and other search engines look at the number and quality of the links pointing to your site when determining how high they are going to rank you for any given keyword. 14 | December 2009 www.DotComSecrets.com removed from Google’s index altogether. Turning Traffic Into Cash In order to monetize SEO traffic, you must 21 minute traffic establish a sales funnel that is designed to convert page” (the final page of your funnel that will make your visitors into customers. You need to be able you money) be some sort of squeeze page that will to craft a marketing message that speaks to your give you the opportunity to sell to your customers target audience and compels them to take action after having built a relationship with them. This on your site. can be either your product, an affiliate product or a This type of traffic can be less targeted than combination of these. Now on to the steps you can paid traffic so it is usually best to have your “money 1 take to get some free traffic: Step 1: Keyword Research Go to SEnuke.com, sign up for an account and then log in and download your software. Do your keyword research and identify one keyword that you would like to target. Choose one that has enough traffic and low enough competition that you can rank for it in Google. If you are not sure of how to do this there is a ton of free training that will show you how at: http://www.thirtydaychallenge.com/. This keyword should be used in the domain of your site as well as in your main conversion page where you want to send the traffic. Tip 1 You don’t need to use the service recommended in the thirty day challenge called traffic-bug if you are using SEnuke because SEnuke will create all your backlinks for you. They do recommend using a market research tool called Market Samurai. We do recommend this tool. Tip 2 Use Wordpress to create your site because of its ease of use and SEO benefits. Insider Journal | 15 2 Step 2: Spin an Article Choose a related keyword that has an acceptable amount of competition and write one article optimized for this keyword. Now go ahead and have the article spun using the service recommended by SEnuke called human spinner. They provide you with an SEnuke Ready version of your article that can produce hundreds of unique variations. Tip Don’t use an existing version of the article to start with as SEnuke encourages. Always start with a 100 percent unique article. Make sure that your article is well written as well. We are not trying to spam links here. We are trying to provide useful and unique content that people will like while also reaping the SEO rewards of the links that it provides. 3 Step 3: Web 2.0 Submissions Create a round of web 2.0 accounts in the “Web 2.0 Account Creation” module. Now go to the “social network/article directory nuke” and paste the spinnable version of your article in the box. Now go ahead and select the web 2.0 sites where you want to post your articles. The following sites will probably freeze your post or ban your account so do not select them: hubpages (do this one manually), blogsome, terapad, diaryland, and thoughts (just ignore these). Also do not select the article directories. 16 | December 2009 www.DotComSecrets.com 21 minute traffic 4 Step 4: Spin Your Anchor Text At the bottom of your article in SEnuke, go ahead and create some anchor text. Use the same anchor text as the keywords that you were targeting for your money page where you would like to send the traffic (as stated previously, probably a squeeze page). Now come up with three different variations of the keyword. Type this and include your keywords: {keyword 1|keyword 2|keyword 3}. This will spin your anchor text and randomly put one of these on every post. Now highlight this entire text and then select “add link to selected anchor text” and simply input your link in the box and hit “okay.” 5 Step 5: Preview the Article Click the “Preview Sample Article” at the top and make sure everything looks okay with your article and hit the “start” button. The software will now go out and create unique posts on all of those web 2.0 sites. 6 Step 6: Do More With SEnuke Go watch the video training that is included in the software and learn all the other things that SEnuke can do. Insider Journal | 17 Warrior Forum Traffic Checklist The top two money-making methods for driving traffic through the number one internet marketing forum. Traffic Type: Free Online Traffic Website The Warrior Forum (http://warriorforum.com) How The Warrior Forum Works The Warrior Forum is the premiere forum built around the topic of Internet Marketing. The idea behind the forum is to bring together the world’s internet marketers into a place where they can share ideas and incubate greatness. Turning Traffic Into Cash There are a number of different ways to make money from Cost Free with an option to The Warrior Forum. In this quick guide, we’ll only focus on two upgrade to a Lifetime War Room of them. First, is to place a “mini-ad” for your product in your Membership for $37 (recom- signature file. By doing this, you will be able to subtly promote mended) your product with every post you make in the forums. If your forum posts are good, people will click on your ad to learn more about you and your products. The second method is through the posting of Warrior Special Offers (aka WSO’s). Because the Warrior Forum is made up of Internet Marketers, this forum is ripe with opportunities to sell information related to Internet Marketing. Knowing this, the moderators of The Warrior Forum designated a complete discussion thread to Offers. Good offers can show almost immediate results. 18 | December 2009 www.DotComSecrets.com 21 minute traffic 1 2 Step 1: Create an Account Go to http://www.warriorforum.com/register.php to create your free account. If you want to give Russell props (he won’t actually receive anything), you can put his account “russbrun” as the referrer. After following the registration steps, you may have to log in to start using the forum. Step 2: Edit Your Profile After logging in, you will want to edit your profile. To do this, click on username displayed in the upper right-hand section of the page. Then, click on the “customize profile” link (see image). 3 Step 3: Edit Your Details and Signature Click “Edit Your Details” to customize the displayed information for your account. If you don’t do anything else, be sure to enter your websites in the ‘Home Page URL’ section for the backlink. Click “Edit Signature” to add your ‘mini-ad’ to the bottom of each post. Remember to save the changes. Insider Journal | 19 4 Step 4: Make Posts on the Forum Click on a forum thread that interests you and start posting valuable comments. The point of a forum is to discuss different topics, so add your voice. As with any forum, don’t post just to post. But do add comments where you believe you can add value to the conversation. With every post, your signature will appear and you should start seeing traffic relatively fast. Warrior Special Offer (WSO) Checklist: 1 2 WSO Step 1: In order to post a Warrior Special Offer (WSO), you must first be a registered member of the Warrior Forum. Since registering is free, there is no reason not to do this. Follow steps one through four above to register and set up your account. WSO Step 2: Another requirement to post a WSO is to become a War Room Member. This is a one-time $37 fee for lifetime access. This is a real bargain considering the power in a WSO (according to admins at The Warrior Forum, some WSO’s have launched $20,000/month businesses). To upgrade your account to Full Warrior Member status, visit http://www.warriorforum.com/payments.php. 3 WSO Step 3: The third requirement for an account to be able to post a WSO is to post 30+ comments in other discussion threads. As indicated in Step four, please add value to the conversation and avoid posting junk or ‘spam’ comments just to boost your post count. Some potential WSO customers 20 | December 2009 www.DotComSecrets.com 21 minute traffic actually go to the trouble of reading other comments you have made just to see the type of information they might find in your product. 4 WSO Step 4: With the pre-requisites completed, your account is ready to post a WSO. To do this, navigate to the “Warrior Special Offers Forum” and click on the “New Thread” button. The first post of your new thread is where you will put all the details of your offer. This is essentially your Sales Letter, so make the offer a good one. When done, click on the “Submit New Thread.” Tip: Use the “Preview Post” option to see what the post will look like while editing. Only click “Submit New Thread” when you are completely ready to submit the WSO for admin review. 5 WSO Step 5: After submitting your WSO, check your Private Messages for both approval and payment notices from the Warrior Forum admins. Your WSO won’t go live until after you have submitted payment of $20. Once you’ve paid, it should go live immediately, and you may begin to see orders almost immediately, too! Insider Journal | 21 By Michael Loveridge Partnership Director for DotComSecrets.com Y ou are about to learn over five dozen of the most powerful, free online traffic sources available, including: the top four RSS directories where you can submit your content to be spread across the web, eight online classifieds where you can instantly post blatant ads that are visible to thousands of people, nine of the best social media sites and the free status update services you can use to put them on autopilot, over 10 social 22 | December 2009 www.DotComSecrets.com bookmarking and blog sharing sites that will help your content go viral and two dozen of the most popular web 2.0 sites where you can post content that can get ranked in Google within a few hours. It doesn’t matter what market you are in or if your advertising budget consists of some pocket change - anyone can use these methods to get free traffic fast. It’s our way of saying Happy Holidays! Enjoy! - The DotCom Secrets Team Image ©iStockphoto.com power marketing Web 2.0 Sites: About Web 2.0 Traffic: In general, Web 2.0 is a term used to describe a website that allows for, and encourages, the site user to interact with the site by adding content. For example, blogs are interactive because they allow users to submit comments related to the content of the blog post. Some Web 2.0 sites take this a bit further by allowing a platform for users to create full pages on the topics of their choice. The following list is of Web 2.0 sites that have a lot of visitors and allow them to build pages with minimal technical skills required: Squidoo.com ClearBlogs.com Blogger.com eHow.com Hubpages.com LiveJournal.com Weebly.com Slashdot.com 43Things.com Kaboodleedit.com Yahoo360 YahooAnswers YahooMyWebs Fotolog.com WetPaint.com Flickr.com Tumblr.com Photobucket.com Zimbio.com BlinkWeb.com Scribd.com Roxer.com AssociatedContent.com Wikipedia.com Insider Journal | 23 Social Bookmarking and Blog Sharing: About Social Bookmarking Traffic: Social Bookmarking is the term used to describe websites that allow users to “store, organize, search, and manage bookmarks of web pages on the Internet” (http://en.wikipedia.org/wiki/Social_bookmarking). Because these sites allow their users to share bookmarks with others, they have become a source for getting quick backlinks and direct traffic. Here are some of the more popular Social Bookmarking sites: Digg.com Reddit.com StumbleUpon.com BlinkList.com Delicious.com Simpy.com Propeller.com Newsvine.com Shoutwire.com About Blog Post Sharing: Similar to Social Bookmarking, the idea of the Blog Post Sharing sites is to promote individual blog posts about a particular topic. Wobblog Zimbio.com 24 | December 2009 www.DotComSecrets.com Technorati.com power marketing Social Media Sites: About Social Networking and Social Media Traffic: Social Networking sites are those that place their entire focus on the end user. In other words, the content of each page on the site is created for and by the user. The main components of these sites include a basic profile and the ability to create and update the current “status” of the user. Another key component of Social Networking sites is the end user’s ability to add “friends” to create online groups or networks. Here are some of the more popular Social Networking sites: Facebook.com Ning.com Twitter.com Gather.com MySpace.com Ryze.com LinkedIn.com Meetup.com Orkut.com Skyrock.com Bebo.com Hi5.com Multiply.com Friendfeed.com Status Update Sites: You can post to multiple social media sites and put these traffic systems on autopilot using status update services like: Ping.fm YooNo.com Insider Journal | 25 RSS Directories: About RSS Directory Traffic: RSS (Really Simple Syndication) is a technology built in to most blogs and many of the Web 2.0 sites listed earlier that allows web publishers to syndicate their content immediately. As RSS has become popular, there have been sites developed to aggregate and organize feeds into related categories. Submitting your RSS feeds to these sites will give you the dual benefit of gaining a backlink and the possible traffic that might come from it. Here are some popular RSS Feed Directories: Feedage.com Feedburner.com (now owned by Google) Feedagg.com 5z5.com Online Classified Ads: About Online Classifieds Traffic: Online Classified Ads are quickly replacing their newspaper counterparts. One of the biggest reasons is the fact that many of the online classifieds are free to submit. These are some great spots to gain additional free back-links and possible traffic for your site: Craigslist.org UsFreeAds.com uPillar.com Walmart Classifieds (walmart.oodle.com) Webclassifieds.us iNetGiant.com StumbleHere.com ClassifiedsForFree.com 26 | December 2009 www.DotComSecrets.com protege challenge How a Former Coach to the New York Yankees Turned His Baseball Success Secrets Into a Full-Fledged MicroContinuity Program and Raked In $3,201 in His First 10 Days! Photo ©iStockphoto.com/Brian Wilke A s a tenured professor at a respected university in New York, Dr. Tom Hanson had a great career, true job security and a good income. But just two years after he was guaranteed this “job for life,” he walked away from his professor’s title to start a consulting business with his wife, Birgit and for the past 12 years, he hasn’t looked back. An expert in sports psychology, Hanson created powerful systems that he took to big time baseball teams including the New York Yankees, Texas Rangers and Anaheim Angels to help perfect their game. Hanson didn’t stop there though. He turned his baseball secrets into a power-packed course that the average player could use to improve their game, and he turned to the internet to market it. But it wasn’t big money right from the start. In fact, Hanson says he spent a lot of money to get started but didn’t get the results he was looking for. He knew that it wasn’t the course, but the system he needed to change. When he found Micro-Continuity, he says everything “just clicked.” He turned his Insider Journal | 27 Left: Tom Hanson enjoying some time at a Tampa Bay Rays game. From left to right: Angelina (daughter), Birgit (wife), Tom, CJ (son). Photo Courtesy of Dr. Tom Hanson baseball coaching course into a Micro-Continuity program and within 10 days of launching BaseballSuccessSecrets. com, he had 169 members, 18 percent of whom purchased upsells, and a total of $3,201 in sales! His strategy for success? “Make your own luck by following your heart,” Hanson said. “The more committed action I take, the luckier I get.” Hanson agreed to share the ups and downs of turning his coaching strategies into a successful online business with the potential for big time residual income: Q: You’ve spent a lot of your professional career helping people focus on the MIT. Can you explain what this means and how it’s played a role in your life? A: MIT stands for Most Important Thing. Focus is a primary determinant of success. Most errors and inefficiencies are errors of focus, attentional errors. When a baseball player chokes he virtually always has a fractured focus: Focused on the wrong thing at the wrong time. When I error as an entrepreneur my biggest errors are errors of attention. Some new shiny object grabs my attention: Oooh, gotta get that new marketing program! When I succeed I stay focused on the Most Important Thing. Whatever that is at the moment. Right now, it is getting my baseball site to my monthly income goal. I need to trust that everything else (all the other shiny objects) will be there when I poke my head back up into the rest of the world. All my greatest successes – in sports (HS hitting records, College All-conference and championships), and in life (getting a Ph.D., getting tenure, creating a great family, creating a successful business) are triumphs of focus. Q: You’ve coached both athletes and businesses on how to achieve their best performance. What are some connections between the two that you teach to both types of clients? A: Obviously focus is one. Removing emotional blocks is 28 | December 2009 www.DotComSecrets.com way up there, perhaps even surpassing focus. We simply do not consistently outperform our self-image. That is, we will not perform better than we subconsciously believe we can. I have no doubt this is the single biggest reason why most internet marketers fail to produce the results they desire. I believe 80 percent of success is psycho/emotional. We don’t get stopped by what we don’t know… “don’t know enough about internet marketing to succeed…” no! That’s B.S. (Belief System)! We don’t take action because we have a fear of failure or of success that is showing up as “confusion” or “uncertainty” or “need to know more.” Remove the emotional blocks and success comes fast. I remove mine and my clients’ emotional blocks a few ways, but most powerfully through “energy tapping,” primarily EFT. It’s a killer ap for humans. Q: What made you decide to turn the success secrets you’ve taught to such prestigious teams as the New York Yankees and the Texas Rangers into a simple program that any baseball player, coach or parent can follow to improve their game? A: In part because I always have. I coached high school, college and pros – done it since I was in college. I’m 46 now, so they are all young to me now. In part because I can. My experience as a player, coach, sport psychology expert and now parent make me pretty Photo by Timothy Healey, The Photographic Solution protege challenge uniquely qualified to do it. In part because I can make money doing it. Q: What was your first experience with internet marketing? A: Ugh. I got talked into doing an online course about eight years ago after getting fired by George Steinbrenner. I paid a guy $12,000 to create the course – a series of web pages is about all it was. Thought I’d be rich. No one bought it. They couldn’t understand what it was. I now sell that content in a $29 ebook or use it as a freebie. But mostly I’ve tried a lot of different programs and done okay, had a couple of years over the $40K mark, but never really felt the traction I wanted. Vision Board: Name: Dr. Tom Hanson Websites: www.BaseballSuccessSecrets.com www.BaseballConfidence.com www.YipsBeGone.com www.HeadsUpPerformance.com Q: When did you decide to use the Micro-Continuity system to start selling your baseball success secrets? A: I saw the model and it just clicked with me. I’d already started converting my monthly program to an autoresponder. The MC system just pulled it all together nicely. I could relate to Russell and respected him from an athlete standpoint. For some reason, I like wrestlers turned internet marketers… my biggest teacher is Matt Furey. He’s a great man. So I guess I decided in August 2009, now that I reread the question. Q: What was the biggest hurdle you had to get over while you were getting BaseballSuccessSecrets.com set up? A: Stop doing anything else online. Remove myself from other marketer’s emails and just do what was next on my MC list. Niche: Baseball Training Personal Motto: “Work hard, be nice.” Favorite Web Tool: Enounce (enables me to watch videos at high speed), Jing (makes screen capture/ teaching easy) and FreeMind (free mind mapping tool). All are awesome. On Tom’s Vision Board: My two kids, CJ (6) and Angelina (3) – and wanting to contribute to my whole extended family. Q: What was your reaction when you saw 169 members to your program after just 10 days of launching Insider Journal | 29 BaseballSuccessSecrets.com? A: Cool. And somewhat disappointed. I thought I could do much better. I will though as I incorporate what I’ve learned since. I’m making some significant revisions to the site this week. I learned that I won’t next time try to do a big Mass Control style launch off the bat, but get the site up and running with a few JVs and my own list, get the kinks out, then do a big launch. Q: You’ve mentioned that before you created BaseballSuccessSecrets.com, you were trying multiple things online but didn’t feel like you had a business. Has that changed now, and if so, how? Mostly, but I still am challenged to stay focused. My water skiing metaphor is that I’m not quite up out of the water yet – still lots of water splashing in my face. But my goal is to be up and “planed out” by the time this gets published. Q: You’ve been able to interview baseball hall-offamers including Hank Aaron and Rod Carew as well as consult with companies like Fannie Mae and Microsoft. Do you have any advice on how internet marketers can get in touch with the big names in their niches when creating products or looking for joint ventures? A: Just do it. Make your own luck by following your heart one what you think is really cool. Most of the interviews were “lucky” gets, unless you believe in the power of intention. The more committed action I take, the luckier I get. Q: What accomplishment are you most proud of so far in your business and life? A: Having been granted tenure at a great college (that’s a job for life) and then leaving and starting my own company. Generating a great life in a great house with a great wife (my business partner Birgit, a gifted executive coach) and 30 | December 2009 www.DotComSecrets.com great kids… and having not had a job for 12 years. Getting hired by the Yankees full-time. Writing two books that have been referred to in reviews as the “bible” of their topics: “Heads-Up Baseball: Playing the Game One Pitch at a Time,” and “Who Will Getting coaching from Rome has helped me stay focused. I’m able to go through my ideas with him and get confirmation that I’m on the right track - or get gently pulled back on course. It’s an excellent source of ideas and confidence. Confidence breeds focus. Do What by When? How to Improve Performance, Accountability and Trust with Integrity.” Q: What is the biggest factor that motivates you to keep spreading the methods you’ve found for success? A: Enjoyment. I really enjoy the process and making a difference in people’s lives. And wanting to be able to do whatever I want in my life. Q: What’s next for you and BaseballSuccessSecrets. com? A: Some nice upgrades, like making the initial landing page a fork separating players from coaches from parents. I can more powerfully speak to each group separately so I’ll have an opt in and sales page for each, but they’ll then converge on the same course. Then a big focus on JVs. Then I’m on to other niches to help others monetize their content expertise. DCS Interview With Dr. Tom Hanson, Owner of BaseballSuccessSecrets. com by Brittanie Byron, Editor of the DotCom Secrets Journal Find more success stories at http://members.dotcomsecrets.com. If you missed out on previous issues of the DotComSecrets newsletter, then here’s your chance to score the biggest mother lode of wealth-building info EVER! “Discover How You Can Get My “Too-Hot-ToHandle” Internet Marketing Secrets for 40% Off What Other Members Paid!” You see, I get e-mails and letters every day from people like yourselves who get the DotCom Secrets journal. They love the content that’s packed in each issue and cannot wait until the next one arrives at their doorstep. Well…something strange happened a couple months ago. Apparently people were getting so much value out from the magazine that we started getting bombarded with newer subscribers asking our customer service representative: “How Can I Get Previous Issues Of Your Extremely Valuable DotCom Secrets Journal?” Well, at first I didn’t want to reveal this information. I wanted to give the people who originally joined earlier the privilege to take action on the wealth-building secrets before people start talking about them on the forums---and reproducing them in $27 dollar eBooks. But I remember what I was going through when I started out. I would have given my left arm for this wealth building information when I was a senior in college in 2002. It would have saved me years of frustration and money on strategies that didn’t work. So I decided to take a year’s worth of newsletters, bind them up in an actual book, and give away the 100 volumes we have in stock. I decided to call them the “Apprentice Files” since it contains some of my more potent marketing secrets any marketing student can follow. So if you want to get a hold of either Volume 1 or Volume 2 of the Apprentice Files (or BOTH for a special price) then go to the website below. Do it now because once these 100 copies are gone, they’re GONE for good! To Receive Your Copy Of The Apprentice Files, Go To http://www.DotComSecrets.com/apprenticefiles Insider Journal | 31 Insider Journal | 31 32 | December 2009 www.DotComSecrets.com business structuring By Ross Brunson T President of BookEase, Inc. his month, I was planning to dive into the types of business entities you can use to protect your assets. But as I sat down to the computer and started to write, I realized you can’t protect yourself if you don’t know what you’re up against. So I decided to take a time out and explain who the predators are who want to come after your money and how they can find out exactly how much you own. I also want to teach you what the goals of asset protection are so you know your top levels of defense before you start structuring your business. conducting business, or doing much of anything. The risk of getting sued today, especially when conducting your own business, is greater than it’s ever been. There are now more practicing attorneys in the United States than anywhere else in the world. While the United States has barely five percent of the world’s population, we have approximately 70 percent of the world’s lawyers. This staggering number of attorneys is having a devastating effect on our economy and on our prosperity. That effect can be seen in the extreme rise in the number of bankruptcies over the past few years. Last year, 1.6 million Americans filed for bankruptcy to fend off creditors. Who Can Become Your Creditor The Armies of Creditors A Creditor is a person or institution to whom money is owed. All you need to do is read the newspapers to determine that we live in a dangerous environment for Image ©iStockphoto.com/Joselito Briones If you are sued and lose… the person who sued you becomes your creditor! Let me give you a real life example of just how easy it is to find yourself in the middle of a lawsuit facing a creditor you never even had any dealing Insider Journal | 33 with prior to the lawsuit. Recently, Pete Van de Punte, a San Antonio, Texas man who owned the Dixie Flag Manufacturing Company, found himself a defendant in a lawsuit in which he wasn’t even involved. It seems the alleged victim in the case had stopped to help employees of a business lower a large American flag on a windy day. A gust of wind allegedly whisked the flag and the passer by 70 feet into the air. The flag then ripped and dumped the airborne person to the ground. The resulting lawsuit claimed severe injuries were incurred because the flag was unreasonably dangerous without warning labels, and that the flagpole was defectively designed to allow consumers to become airborne. Pete was sued, even though he neither manufactured nor sold the flag in question. He was sued because he was a manufacturer of flags and happened to be in San Antonio. Like many small business owners innocently dragged into such cases, Van de Punte settled out of court rather than face the high legal bills and immense waste of time involved in fighting the lawsuit. Unfortunately, many small business owners surrender to out-of-court settlements to protect their businesses from the brutal financial beatings inflicted by today’s expensive and lopsided legal system. Even if an entrepreneur goes to court and wins, his legal fees and court costs could still mean bankruptcy. The Cards a Creditor Holds Creditors have a great deal of power given to them by our legal system! They have the power to... >> Seize your assets >> Garnish your wages >> Even force you into bankruptcy All by someone you never volunteered or agreed to pay a penny to! To make things even worse, the courts are now on their side against you. 34 | December 2009 www.DotComSecrets.com Once the lawsuit is over and in the likely event of your loss, the court will immediately order a “judgment lien” on behalf of the newly formed creditor on all your assets. The judgment lien immediately attaches to all real estate in your name, all bank accounts, brokerage accounts, and other assets. A lien acts like a mortgage or trust deed. You cannot sell or refinance a property without paying off the creditor, and he can foreclose on the real estate and seize any accounts in your name. A creditor with a judgment lien clearly holds all of the cards. You have no leverage and no room to negotiate. At that point he has got you. You are trapped and there is no way out. Certainly that is not the position you want to be in when you deal with an adversary. The Armies of Predators A Predator is an organism that feeds on another organism. A predator plaintiff is a person who actively seeks for opportunities to force you into court in the hope of taking money from you. There are actually people who try and make a living by faking injuries and then suing for their inflated medical bills, alleged pain and suffering and perhaps they can hit the lottery and go for punitive damages. I knew one such person. He would go to stores and supermarkets and look for freshly mopped floors or for debris in the aisles and would fake a slip and fall and sue the establishment. Once he took his car to an oil change facility during peak busy times. While his car was being worked on he took the opportunity to casually stroll out of the building to the area where the cars waiting to be serviced were parked. He watched for an attendant to get in the next car in line and as the attendant was trying to back the car out of the parking stall, he walked behind the car where he was hit at a slow rate of speed. To make it sound worse, he struck the car making a loud noise and then he fell over riving in pain. Then the next thing the poor business structuring owner of the oil change facility knew, he was hit with a negligence lawsuit. Who Predators Target Predator plaintiffs and their lawyers follow vulnerable individuals with assets the way sharks follow blood in water. There is a constant effort to encourage potential predator used to pay her living expenses. Three years after the sale, the real estate market in California collapsed and the value of the duplex dropped by half. That shouldn’t have mattered to Mrs. Drake since she had sold the property three years earlier. The new buyer was just unlucky when he lost his equity in the property. But that’s not how it works anymore. The buyer sued Mrs. Drake in California claiming that she had failed to Some statistics say that there is one attorney for about every 300 people here in America and the number of attorneys grows every year. These armies of attorneys are aggressive and hungry. Of course they are going to encourage lawsuits. Statistics are staggering; you will be sued more times than you will have a hospital stay. plaintiffs to come forward. Just take a look at billboards, TV and radio ads or look into the yellow pages. Does this sound familiar? >> Injured at work? Call us for a free consultation. No FEES unless we collect! >> Call “The Hawk” after ANY ACCIDENT. Aggressive Attorney that works for YOU! >> We can tell you right on the phone if you have a good case. >> Injured in an accident? One call that’s all. Call Now! >> Medical bills piling up? Understand your options and get $$ NOW! Let me give you a real life illustration of a predator plaintiff in action: Mrs. Drake was a seventy-five-year-old widow. She sold a duplex she had owned in California for many years for $200,000 and used the money-her life savings-to move to Arizona and buy a condominium. Her only income was Social Security payments of $1,200 per month, which she disclose defects in the property. None of these allegations were true. The reality was that the buyer had lost money when the market declined and he wanted it back. So he asked the court to rescind the sale contract - meaning that he wanted his $200,000 back plus interest. The lawsuit placed Mrs. Drake in a terrible position. To defend the case she would have to hire an attorney and these types of cases are very expensive. She was told that legal fees to defend her would run from $25,000 to $50,000 - amounts she clearly could not afford. The buyer’s attorney, on the other hand, was handling the case on a contingency - so the buyer really had no costs and nothing to lose by pursuing the lawsuit. Rather than risk losing her home and the rest of her savings and knowing that the litigation costs alone could wipe her out, Mrs. Drake settled the case for $70,000. She borrowed the money against the equity in her condominium and she now uses most of her Social Security check to make the monthly mortgage payment. Instead of a comfortable retirement enjoying her life, she lives a Spartan existence, barely surviving each month. Ross Brunson President of BookEase, Inc. What did she do wrong? She sold her property at the top of the market. She should be rewarded for her good business sense. Instead, because she was an easy and a vulnerable target, the buyer and his lawyer managed to extort most of her life savings. It is estimated by many that upwards of 70 percent of the world’s lawyers are in the US (according to the American Bar Association for 2007: www.abanet.org/). Some recent figures as of 2007 show that in the US we had 1,143,358 Lawyers. At that time we had a population of approximately 303,000,000 people (population numbers were pulled on Jan 2nd 2008 from Wikipedia: http://en.wikipedia.org/ wiki/List_of_countries_by_population). That gives us in our country one lawyer for about every 265 residents and the number of attorneys grows every year. The Armies of Attorneys These armies of attorneys are aggressive and hungry. Of course they are going to encourage lawsuits. Statistics are staggering; you will be sued more times than you will have a hospital stay. I once spoke with a plaintiff attorney and he jokingly said that he would rather sue than eat. Then he added, “I have to sue to be able to eat.” I think that sums it up very well. Remember, a plaintiff ’s attorney does not charge an hourly rate. He only gets paid if he can win a case or if he can get the other party to give up and agree to a settlement. So, simply to survive, a plaintiff ’s attorney has to sue. There are certain traits that appear to be shared by the successful plaintiffs’ lawyers. Those traits would include the following: >> They love money. The more they stand to gain, the better they like it. >> They love to gamble. They don’t mind losing cases now and then, because the winners far more than pay for the losers. >> They love to fight. They don’t mind wrestling with your lawyers for years in an effort to see who 36 | December 2009 www.DotComSecrets.com comes out on top. >> They love to control. They will gladly spend weeks in depositions asking you tough questions so they can show you who is boss. All these cards stacked against the defendant’s favor make it almost impossible to fight these predators and their attorneys in today’s judicial system. How did our legal system become so unbalanced? Next month, I will discuss how trial lawyers have infiltrated capital hill and what their lobbying has granted them legal rights to do - despite reason or fairness. Then, once you’ve learned the games these trial lawyers play and the rules set forth by our legal system, I’ll describe how we, as business owners, can level the playing field through the use of proper asset protection strategies. DCS - By Ross Brunson, President of BookEase, Inc. Note: The principles taught in this article are based on current United States law. Because each individual and business is unique, it is up to you to seek legal counsel and determine the best strategies for structuring your assets. “Are You Overwhelmed With The Content In This Newsletter?” Then you haven’t seen ANYTHING yet! If you haven’t already, then be sure to login to the DotCom Secrets Membership Site for even MORE of my closely-guarded marketing secrets! Inside you’ll discover: • Over 100 past articles from every one of my marketing experts. I used to have all of my employees sign a confidentiality agreement with fines of over $100,000 if they dared to reveal our trade secrets to ANYONE! But after months of begging, I decided to let them reveal their secrets in this membership site! • Exclusive Video Website Copy Critiques. Our copywriter Kevin Hill critiques member’s squeeze pages and sales letters so you can learn how to create a gripping sales presentation. This copywriting clinic will shave years off your learning curve if you’re just getting started. • Access To The Patent-Pending DotComSecrets “Desktop Mentor” Software. You’ll get 27 videos sent to you every day from Russell himself showing you step-by-step how to make money online. This software normally sells for $97 but you get access to it for FREE as a DotComSecrets Member! So if you haven’t checked out the membership site lately, then login today. We are always adding new content every month that’ll take your online marketing to the next level! To Login To The DotComSecrets Membership Site, Go To: http://members.dotcomsecrets.com! The three vital traits any internet marketer should have to gain success faster than they ever thought possible! Plus, how optimism affects your business’ growth. BY Bud Bilanich The Common Sense Guy I often tell my coaching clients self confidence is the foundation on which all success is built. I think that self confidence is the single most important trait that an internet marketer can possess. Most often we work alone with the help of a couple of virtual assistants. If we don’t believe in ourselves and our products how can we expect our customers to do so? All self confident people have three things in common: >> They are optimistic >> They face their fears and act >> They surround themselves with positive people I think optimism is the most important of these three. That’s why I am planning a series of articles on optimism and The Optimist Creed. In this 38 | December 2009 www.DotComSecrets.com Image ©iStockphoto.com motivation & mindset article and the ones that follow, I will share with you 10 secrets of becoming a more optimistic person. When I was a young guy, I participated in the Optimist International oratory contest. The topic that year was, “Optimism, Youth’s Greatest Asset;” which is hard enough for a ninth grader to say, (think Joe Pesci in My Cousin Vinnie) let alone to write and deliver a 10 minute talk. It was a great experience for me; one that gave me some of the confidence I needed to become a professional speaker later in my life. Optimist International is a great service organization. Their mission is to bring out the best in kids; and to help them develop to their full potential by providing hope and positive vision. The Optimist Creed is their touchstone. It is some of the best common sense advice I’ve ever seen. I have a copy of it posted in my office. See for yourself: too strong for fear, and too happy to permit the presence of trouble. I believe that if you follow this common sense advice, you will not only become a more self confident and optimistic person, you will become a success as an internet marketer and in anything else you put your mind to. In this article you’ll find my thoughts on the first two points of The Optimist Creed. The Optimist Creed Point 1 Promise yourself to be so strong that nothing can disturb your peace of mind. The first point of The Optimist Creed is a tall order – but one that I find is attainable with the right attitude. As internet marketers bad things, as well as good things, happen to us. When I launched my first The Optimist Creed Promise Yourself: >> To be so strong that nothing can disturb your peace of mind. >> To talk health, happiness and prosperity to every person you meet. >> To make all your friends feel that there is something in them. >> To look at the sunny side of everything and make your optimism come true. >> To think only of the best, to work only for the best, and to expect only the best. >> To be just as enthusiastic about the success of others as you are about your own. >> To forget the mistakes of the past and press on to the greater achievements of the future. >> To wear a cheerful countenance at all times and give every living creature you meet a smile. >> To give so much time to the improvement of yourself that you have no time to criticize others. >> To be too large for worry, too noble for anger, Image ©iStockphoto.com/Sharon Dominick Insider Journal | 39 microcontinuity program, seven of the first ten people who took me up on my free plus shipping and handling offer opted out of the continuity part of the offer. I was bummed. But I found that I could have prevented this with a better sales page and by being a little more diligent or forward thinking. After I made some changes on my sales page and added a second autoresponder, eight of the next ten people who took me up on my free plus shipping and handling offer stayed with the continuity program. I was stoked. By thinking ahead, I was able to avoid some bad things happening. When Bad Things Just Happen On the other hand, sometimes bad things just happen. That’s when it’s really important “to be so strong that nothing can disturb your peace of mind.” Several months ago, I told the story of one of my terrible days on my blog. I was in New Jersey for some business, and I decided to stay two more days to make some sales calls. The first call was at a pharmaceutical manufacturing facility in Pennsylvania, just outside of Philadelphia. I had a two hour drive to get there. When I arrived, my prospect’s assistant greeted me and told me that the FDA had just arrived on a surprise visit. My prospect was the head of Quality for the facility. The FDA’s arrival meant that he would be extremely busy for the next few days working with them. In other words – he couldn’t meet with me. She gave me his apologies, telling me that the FDA had arrived only minutes before I was scheduled, so they hadn’t had the time to call me to cancel our appointment. I was disappointed, but I understood. I got back in my car and began driving back to my hotel, just outside of Newark. I stopped on the Jersey Turnpike to use the facilities and get something to drink. While I was there, I checked my voice mail. The person I was supposed to meet later that day asked me to call him. When I called, he told me that he had resigned from his company, and so we didn’t need to meet. 40 | December 2009 www.DotComSecrets.com One day, a lot of driving, two cancelled sales calls. My peace of mind was getting a bit disturbed. Through no fault of my own, my well planned sales day had completely fallen apart. As I sat there and drank my bottled water I decided that I would let myself feel sorry for myself for as long as it took to drink the water. Once I finished the water, I got back in my car, drove to my hotel and spent the next couple of hours on the telephone following up with other prospects and current clients. I used the rest of this “found time” to work on a book that I had just begun writing. (That book turned out to be Straight Talk for Success. It’s available now on Amazon.com and in bookstores). In this way, I turned lost time and frustration into something productive. I was able to do this because I remembered the first point of The Optimist Creed: “Promise yourself to be so strong that nothing can disturb your peace of mind.” I was strong. I gave myself 20 minutes to feel sorry for myself, and then set about doing positive things that helped me reach some of my goals. This is but one example of how The Optimist Creed has helped me become a career and life success. The Optimist Creed Part 2: Promise yourself to talk health, happiness and prosperity to every person you meet.” This point is really important for internet marketers. We have a unique opportunity to talk health, happiness and prosperity to lots of people. But we have to begin with ourselves. And that brings me to affirmations. An affirmation is a positive statement of the future you desire. I often use this affirmation. “I am a successful author, whose books and eBooks inspire and help people become successful in their lives and careers.” I like the idea of affirmations. I believe they work. I have even gone to what some people would say are extremes in creating one. In all my work, especially internet marketing, I aspire to be a star; someone in high demand. I often repeat motivation & mindset the affirmation, “Bud Bilanich is a star.” But there is more to this story. In 2006, I went to the Name a Star website and named a star after myself. Now I can say “Bud Bilanich is a star” and really believe it, because Bud Bilanich really is a star. Bud Bilanich the star is Catalog Number TYC 8681011-1 in the constellation Leo. Bud Bilanich has a Visual Magnitude indicator of 11.2. Right Ascension is 11h 58m 21s. Declination is 11degrees, 43,’18.” I don’t have a clue what all of these things mean, except the constellation Leo, which I chose because my birthday is August 14. But I do know one thing. Bud Bilanich is a star! How’s that for an affirmation? Affirmations work. And you don’t have to go to the lengths I did to make them work. Just decide what you want, visualize yourself as having it, and tell yourself you have it. Then do whatever it takes to make that affirmation come true. That’s what the second point in the Optimist Creed, “talk health, happiness and prosperity” is all about. If you do this, to yourself and others, you will become healthy, happy and prosperous. You will also be a beacon to those around you. You’ll be someone to whom they can turn when seeds of doubt enter their mind. And, people will like you more. Who doesn’t want to be around a positive person who talks, health, happiness and prosperity? Optimism and Internet Marketing The internet marketing point here is simple. The second point of the Optimist Creed, like the other nine, is a valuable tool for helping you develop your self confidence and help the people around you develop theirs. I will discuss each of the points of The Optimist Creed in the months to come. I hope you enjoy these articles and find them useful. The Optimist Creed has been my touchstone for years. I hope you find it useful - By Bud Bilanich, The Common Sense Guy Have a question or comment? Let us know what you think about this article by sending an e-mail to [email protected] and you may be featured in an upcoming issue of the DotCom Secrets Journal. Photo Courtesy of Bud Bilanich About Bud Bilanich: Bud Bilanich, The Common Sense Guy, is a success coach, motivational speaker, author and blogger. He helps his clients apply their common sense to achieve the career and life success they want and deserve. He has written five books on career and life success, which are the basis of his Common Sense Success System. You can get a copy of the Common Sense Success System introductory free DVD - with nearly an hour and a half of solid, common sense information on career and life success - by going to http:// www.CommonSenseSuccessSystem.com. Readers of the DotCom Secrets Journal can also get Bud’s 25 Audio Tips for Career and Life Success for free. You can download and save these tips to your iPod, so you can listen to them any time you want. 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