Vol. 3 - Issue 12 - DotComSecrets, Inc. - Dec. 2009

Transcription

Vol. 3 - Issue 12 - DotComSecrets, Inc. - Dec. 2009
Vol. 3 - Issue 12 - DotComSecrets, Inc. - Dec. 2009
Contents (December 2009 Issue)
04
Protege Challenge
27
Making His Own Luck. How a
former coach to the New York Yankees
turned his baseball success secrets into a
full-fledged Micro-Continuity program and
raked in $3,201 in his first 10 days!
December 2009 DotComSecrets.com
32
21 Minute traffic
37
Power Marketing
22
32
37
11
Oprah Traffic Method. How to
14
SEnuke Traffic. How to turn a
18
Warrior Forum Traffic. The top
quickly barrage the internet with videos,
audios and articles to take over keywords in
the search engines for the hottest topics in
the media!
simple article into an automated backlinks
generator to almost instantly improve your
search engine rankings!
two money-making methods for driving
traffic through the number one internet
marketing forum.
Millionaire Mind Maps
04
The Top 64 Free Traffic
Methods. Discover over five dozen of the
The 2009 Micro-Continuity
Awards. Russell Brunson nominates the
top DotCom Secrets students who are making
real money with the Micro-Continuity system
and reveals the winning marketing secrets that
made them a success.
most powerful free online traffic resources
available today.
DotCom Secrets Recommends
The Armies of Creditors,
Predators and Their Attorneys.
09
The shocking truth about today’s legal
system and how the cards are stacked both
for and against business owners.
Enjoying the Journey to
Online Success. The three vital
traits any internet marketer should have to
gain success faster than they ever thought
possible!
03
DCS Recommends. The top
free and affordable resources for finding
profitable keywords.
A Message From Russell.
Learn the latest tips and strategies being
used at DotCom Secrets plus get Russell’s
recommendations for the must-read content
in this issue.
Photo Credits:
Top Left: ©iStockPhoto.com/Nicholas Monu
Bottom Left: ©iStockPhoto.com/Joselito Briones
Top Right: ©iStockPhoto.com/Sharon Dominick
Insider Journal
Publisher:
RUSSELL BRUNSON, President of DotCom Secrets, Inc.
Editor:
BRITTANIE BYRON, [email protected]
Contributors:
MASON TANNER, PPC Analyst
MICHAEL LOVERIDGE, Partnership Director
BUD BILANICH, CommonSenseSuccessSystem.com
DR. TOM HANSON, BaseballSuccessSecrets.com
ROSS BRUNSON, President of BookEase, Inc.
Contact:
WEBSITE: www.DotComSecrets.com
ADDRESS: 3100 S Vista Ave Ste 200
Boise, ID 83705
PHONE:
1.208.323.9451
Change of address or billing information:
www.CustomerHelpDesk.org
Questions, comments or letters to the editor:
[email protected]
Online Archive:
http://members.dotcomsecrets.com
Copyright 2009 © DotCom Secrets, Inc. | All Rights Reserved
2 | December 2009 www.DotComSecrets.com
LEGAL DISCLAIMER AND TERMS OF USE
You do not have resell rights or giveaway rights to any portion of
this Publication. Only customers that have purchased this publication
are authorized to view it. This publication contains material protected
under International and Federal Copyright Laws and Treaties. No
part of this publication may be transmitted or reproduced in any way
without the prior written permission of the author. Violations of this
copyright will be enforced to the full extent of the law.
The information services and resources provided in this book are
based upon the current internet marketing environment. The techniques presented have been extraordinarily lucrative and rewarding.
Because the internet is constantly changing, the sites and services
presented in this book may change, cease or expand with time. We
hope that the skills and knowledge acquired from this course will
provide you with the ability to adapt to inevitable internet evolution. However, we cannot be held responsible for changes that may
affect the applicability of these techniques.
Screenshots in this book are from publicly accessible field archives. All product names, logos and artwork are copyrights of their
respective owners. None of the owners have sponsored or endorsed
this publication. While all attempts have been made to verify information provided, the author assumes no responsibility for errors,
omissions, or contrary interpretation on the subject matter herein.
Any perceived slights of peoples or organizations are unintentional.
The purchaser or reader of this publication assumes responsibility
for the use of these materials and information. No guarantees of
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Earn a Residual Income Promoting the
DotCom Secrets Journal. Go to
www.TheSecondTier.com to sign up
for our affiliate program and you
can earn up to $10 per month for every
member you refer!
To My Fellow Entrepreneurs,
T
he holidays are here and so is the three year anniversary of the DotCom
Secrets Journal! There’s a lot to celebrate. So we decided to do something
different this issue to recognize you, our subscribers. They don’t know
it - but in my article this month, I chose five people (one of them could
be you!) who have made serious money by implementing the Micro-Continuity
system. I wanted to highlight a few of our many students who are doing some
amazing things and let them teach you this month. I pulled the big marketing
golden nugget from each winner to help you start or increase the profits from
your own Micro-C site.
Here are some of the other golden nuggets you’ll find in this issue:
Don’t forget to check
the membership
site often for new
articles and closelyguarded secrets you
won’t find
anywhere else.
Login at:
http://members.
dotcomsecrets.com
The Top 65 Free Online Traffic Strategies (Page 22): Since it’s the
holidays, we tried to think of what gifts you would like. We thought that
everyone likes free money - and the closest thing to free money in the
internet marketing world is free traffic! So we decided to compile a megalist of the best of the best free online traffic sources. It doesn’t matter what
niche you’re marketing in, or how experienced you are, you can use these
traffic tools to generate more traffic for your business starting today.
Making His Own Luck (Page 27): Dr. Tom Hanson has coached
the New York Yankees, interviewed Hall-of-Famer Hank Aaron and
consulted big-time companies like Microsoft and Fannie Mae. Now,
he’s using the Micro-Continuity system to market his powerful success
secrets. He agreed to share with you exactlly what he did to make
$3,201 within the first 10 days of launching his site! This is one guy you
definitely want to pay close attention to.
I also wanted to let you know that we’ve been making some changes and
additions to the membership site, including downlable PDFs of this magazine you
can flip through on your desktop. Check it out at http://members.dotcomsecrets.
com. You’ll find even more audio and video training there as well to help jumpstart
your success. Happy holidays,
Russell Brunson
President of DotComSecrets.com
Insider Journal | 3
4 | December 2009 www.DotComSecrets.com
power marketing
By Russell BrunsoN
President of DotComSecrets.com
Nominees for the top DotCom Secrets students who are
making real money with the Micro-Continuity system and
the winning marketing secrets that made them a success.
T
his month we wanted to do something different. Instead of teaching
you a new concept about internet marketing, and how you can
implement it into your business, I wanted to let you do the teaching.
Let me explain. Of everything we have ever put together from
DotComSecrets, this simple concept, Micro-Continuity, is what I am most
proud of. Congratulations to everyone who has taken action and changed
their lives (and the lives of their customers).
This article is going to be dedicated to showing you some of our students
who took massive action when they learned about our new Micro-Continuity
system, and have created new income streams that will serve them for the rest
of their lives. If you haven’t created your Micro-Continuity site yet, or haven’t
seen the success you’d like from your product, hopefully this issue will give
Image ©iStockphoto.com/Nicholas Monu
Insider Journal | 5
you the motivation and ideas to finally become successful online! While there are hundreds of people with successful Micro-C sites, here are the five that I know the
most intimately so I can accurately comment on them.
So here we go!
try, a lot of marketers are doing free CDs, so to be able to
stand out in the crowd, and turn people’s heads, he did an
awesome value add to his front end offer.
Micro-Continuity Award 2: Chelsea Hughes from
90SecondWebsiteBuilder.com
Micro-Continuity Award 1: Paul Galasso of
MyPrivate Lending Secrets.com
Here is Paul’s story in his words:
I launched my micro-continuity site on the five days after I
bought your course. I followed your instructions to the tee, including
using your included website templates. The first day I sent a single
email to one of my small sub-lists and gave away 127 CD’s in the
first two hours. I up-sold an average of $79 each and made a total
of $11,299.19. I sold an additional 184 copies over the next two
weeks with an average up-sell of $64 each adding $13,610.48
to the total. Including the continuity that came through the first
month we made an amazing $43,824.67. We still have over 100
people in continuity after three months.
Paul has been a successful real estate coach for years.
He’s sold products at seminars and online, but he was able
to take the content he had already created, and just change
the sales process around a little bit to create his own MicroContinuity site that added a huge income stream to his
already existing income!
Golden Nugget From Paul’s Story
Paul didn’t just offer a
free CD - he made a cool
process map chart that his
customers also received
when they signed up. Remember that the key to getting someone to take your
free offer, is to make it cool
and unique. In Paul’s indus-
6 | December 2009 www.DotComSecrets.com
Chelsea was selling a cool website builder software
on her site. She had success, but with her product costing
$197, the conversion and number of customers who bought
weren’t as high as she had originally hoped for.
Golden Nugget from Chelsea’s Story
What I love about Chelsea’s story is how she tweaked
the Micro-C process with her product. Instead of doing a
free DVD or CD like many of our students, she gave a trial
copy of her software program “90 Second Website Builder.”
She burned a trial copy on a CD and that was her free plus
shipping offer.
After someone bought her product, her upsell was just
the unlock code so you could keep using her software after
her free trial. And as we all know, after someone builds a
website with her software, they need to get traffic to their
website, so her continuity program is weekly traffic videos
showing you ways to get traffic to your website!
Like anything that is good, the more people who do it,
the less effective it will be. When I got started I did a lot of
free CD and DVD offers. They worked great then (and still
power marketing
do) but because lots of people have copied that concept,
the effectiveness has gone down for me in some markets.
That is why when we launched the actual “Micro Continuity” product, and also the “12 Month Internet Millionaire
V2.0” we gave away free mp3 players instead of cds. The
results were amazing.
So think of creative ways that you can take this powerful model, and add your unique twists to make it even
better!
Micro-Continuity Award 3: Todd Mohr From
WebCookingClasses.com
Golden Nugget From Todd’s Story
One of the things that Todd and I discussed when he
was in Boise is the power of re-nicheing your front end
offer. He had a great front end CD, but it only targeted
people who wanted to learn to cook without recipes. By
making a new front end CD that focused on a different
audience, and keeping the same upsells, and same continuity, he could double or triple the number of people he could
target by just making a new front end offer!
Since he left Boise I know he’s been focusing on developing new front end offers. This is something that ALL
of you should be thinking about. Who else could benefit
from my product, and how would I need to tweak my front
end offer to appeal to that audience?
Todd was one of the winners of our “testimonial” contest and got to come to Boise for a one day consultation
with me and my team. We had a great time while he was
here and really enjoyed seeing what he had built in such a
short time.
Micro-Continuity Award 4: Joy Anderson From
StartAPreshool.com
He owned a cooking school, and had posted hundreds
of free videos on YouTube to promote his business, and
started getting visitors from around the world. He quickly
realized he needed a way to monetize it, and one of his
coaches recommended he build a micro-continuity site.
Since then he’s launched his program, had huge success,
and was able to shut down his physical cooking school to
focus 100 percent on his new digital school!
This week has been exciting for her, because she finally finished her backend product. She’s been selling it to her list, and
has now put it into her sales process as her “one time offer.”
Joy will always be one of my favorite success stories because she took action on what she learned, she followed
the system perfectly, and started making sales before her
product was even done. She had one weeks lessons done
and launched the site.
Insider Journal | 7
Golden Nugget From Joy’s Story
The lesson I really want to drive home from Joy is
the same message I’ve been preaching for the past five
years. Ready, Fire, Aim! Quit trying to get everything
perfect, stop aiming… 95 percent of people never get
past aiming… Just fire, then re-adjust, fire, then re-adjust… Success and money follows speed – so get moving fast!
Golden Nugget From Anthony’s Story
Micro-Continuity Award 5: Anthony Nitz From
FSBOMindset.com
Anthony also had a chance to come out to Boise and
spend a day with me and my team. What I LOVED
about Anthony is he learned about Micro-Continuity,
he started to build his own site, but before he was finished… he took the concepts he learned from Micro-C
and picked up two clients who are paying him $3,500
a month to build Micro-C sites and do marketing for
them!
8 | December 2009 www.DotComSecrets.com
What many of you may not even know is the fact that the
knowledge you already know and have learned as DotComSecrets students has given you a saleable skill. You already
know 99 percent more than almost every business owner out
there. While you are building your own sites, you can use
and market these skills like Anthony did to build a great side
business that doesn’t take that much time to do.
The overall nugget I hope you have received from this
article is the understanding that the Micro-C model is just
that. It’s a model that is powerful and works. But be sure to
bring your own ideas and twists to it to make it yours. That
is how you are going to stand out in your marketplace and
attract the customers that you want for your business! DCS
- By Russell Brunson, President of DotComSecrets.com
Have a question or comment? Let us know what you think about
this article by sending an e-mail to [email protected]
and you may be featured in an upcoming issue of the DotCom
Secrets Journal.
DCS Recommends
Tried and Tested Resources to Get You on the Fast Track to Online Wealth
Keyword Research Toolkit
Basic Essentials:
Wordtracker: Wordtracker has a free keyword
research tool that provides estimates of how
many searches there are for any keyword or
keyword phrase typed in. It can be found at http://
freekeywords.wordtracker.com. Cost: Free
SEOBook: This free keyword tool is similar to
Wordtracker, but it includes a few extras. Use
of their free keyword tool is available only to
registered users (this is free). You can access
SEOBook’s keyword tool at http://tools.seobook.
com/keyword-tools/seobook/. Cost: Free
Keyword Tools From Google:
Google Keyword Tool External: This keyword tool
is helpful when researching for PPC campaigns. It
provides a list of related keywords, average cost per
click and amount of advertiser competition. Cost: Free
Google Search Based Keyword Tool: This tool is
relatively new and has some powerful features,
including the ability to chart a keyword’s popularity
over time and map the countries where the term is
searched most often. Cost: Free
Online Presence:
SEOMoz Page Strength: Measures your page
strength based on three main criteria: links
pointing to your site, your traffic and your brand
presence online. Cost: One Report/Day is Free
Market Leap: Generate reports of yours and your
competitors’ link popularity. Cost: Free
Insider Journal | 9
Keyword Density Tools:
Live Keyword Analysis: This is a keyword density
editor that gives you immediate feedback on your
keyword density as you develop your copy. Use
this tool before your copy is placed on your web
page to get the density just right. Leave some room
for additional instances of your keyword that will
appear in Title & Image tags (which are included in
spider analysis of keywords). Find it at www.livekeyword-analysis.com. Cost: Free
We Build Pages Keyword Density Tool: This
simple to use tool allows you to type in a URL and
instantly generate a list of keywords that appear
most often on the site, including the overall density
of each keyword. This makes it easy to tell where
you should make adjustments to your web page
in order to appear in the search engines for the
keywords you want. Cost: Free
SEOChat Keyword Difficulty Check: This tool, available
at www.seochat.com/seo-tools/keyword-difficulty/, will
tell you how difficult a particular keyword will be to rank
for specific keywords. It is great to quickly determine
how competitive that keyword is. Cost: Free
Competitive Analysis:
SpyFu: This keyword tool allows you to “legally spy” on
your competitor’s PPC campaign. You can learn what
terms they are bidding on, how much they are paying
per click and more. You can also type in a keyword and
find out who else is bidding on it and other keywords
they bid on. Cost: Free with an option to upgrade for
$59.95/month or $395/year.
10 | December 2009 www.DotComSecrets.com
21 minute traffic
Oprah Traffic Checklist
How to quickly barrage the internet with videos, audios and articles to
take over your keywords in the search engines.
Traffic Type: Free Online
Traffic
Website This traffic system
covers multiple websites you
can submit your content to
that will help it skyrocket in
the search engine results. You’ll
be submitting content to:
- RSS Directories
- Web 2.0 Sites
- Video Sharing Sites
- Social Bookmarking Sites
How The Oprah Traffic Method Works
This checklist covers a little-known traffic method that allows
you to take topics that are popular in the media right now and
strategically dominate the first page of search results for related
keywords. For example, let’s say Oprah mentions a new product on her show and thousands of people go online to find out
more. You take keywords related to the product she mentioned
and submit articles, audios and videos to popular Web 2.0 sites.
Since these sites are already loved by the search engines, it is easy
to get ranked more than once with the right keywords. It doesn’t
have to be Oprah though. It can be events happening in the
news, movies or new product releases.
- Podcast Submission Sites
Cost There are no costs to use
Turning Traffic Into Cash
the Oprah Traffic Method but
The purpose of the Oprah Traffic Method is to find key-
you can purchase tools that au-
words that are both profitable (meaning someone typing it
tomate submission and dramati-
in is looking for something to buy) and have little competi-
cally reduce the amount of time it
tion. Use affiliate links for related products in your content to
takes to complete the checklist.
make money off of the traffic you receive.
Insider Journal | 11
1
Identify a Hot Trend
Find new, popular topics in the media that you can monetize by:
- Listening to what Oprah talks about on her show (Hint: Go to Oprah.com to find out what
she is going to talk about and have your article written and submitted before new shows air.)
- Following local and national news for big stories
- Following local and national events
- Researching untapped keywords that people are looking up
- Upcoming movies, concerts, book releases
- New and novelty product releases
Research keywords that people interested in these topics might be typing in the search engines.
This is the most important step. If you choose keywords that are too competitive, this system
won’t work. But if you choose the right keywords, you can dominate the search engines very
quickly. A good rule of thumb is to look for keywords that have less than 10,000 search results.
2
Write an Article About the Topic
Write an article that is approximately 500 words in length on the topic. Include the keyword
phrase you want to target about once every 100 words. Include an affiliate link to all the products or services you mention and for related products as well as a resource box at the end of your
article driving readers back to your website.
3
Blast Your Article to Hundreds of Web 2.0 Sites
Register for each Web 2.0 site (see page 21 for a list of the top sites you should submit to).
Use the free software found at: http://articlesubmitter.imwishlist.com to automatically send your
article to all the Web 2.0 sites you registered for. Take your article and create a Squidoo Lens,
Hubpage and Weebly page.
12 | December 2009 www.DotComSecrets.com
21 minute traffic
4
5
Share Your Content
Submit your story to Mixx.com, ShoutWire.com, Digg.com and Propeller.com. For each
include a title, link, description and tags.
RSS Submit
From your Squidoo lens, click on the RSS symbol to the right of the URL in your browser
window. In the example below, the RSS Feed address looks like http://www.squidoo.com/xml/
syndicate_lens/seeeurope.
Use RSS Submit to submit your RSS Feed to all directories, or do this by hand. You can get a
list of the 69 RSS Directories you should submit to in the September 2009 issue of the DotCom
Secrets Journal or by logging into your account at http://members.dotcomsecrets.com.
6
Recycle Your Content
To really increase your chances of dominating the search results, recycle your content in two ways:
1. Create some simple PowerPoint slides and record yourself reading your article to make a video.
Submit it to multiple video sharing sites through TubeMogul.com or TrafficGeyser.com.
2. Take the audio from your video and submit it to podcast directories.
7
Wait for Your Content to Get Ranked in Google
If you did everything right, then you will have over 100 possibilities at a first page Google
ranking. All you need is for 10 of those sites to rank on the first page and you have dominated
that keyword!
Insider Journal | 13
Backlink Traffic Checklist
How to turn a simple article into an automated backlinks generator to
almost instantly improve your search engine rankings.
Traffic Type: Free Online Traffic
The quality of backlinks simply means that you
are getting links from sites that Google recognizes
Website SEnuke (www.SEnuke.com)
as being authorative in your niche. Low quality
backlinks can actually hurt your rankings so you do
Cost $127 per month + article writing services (you
want to be careful. Sometimes backlinks are natural
can write them yourself, of course, for free)
(meaning that people link to you because you are
How Backlinks Work
As most of you know, having high quality backlinks is critical to getting a high ranking in Google
providing useful and unique content) and sometimes backlinks are created by you to funnel traffic
and increase your rankings.
Unless you want to leave your business up to
for most competitive keywords. For those of you
chance and good fortune you will want to go out
who don’t know, backlinks are essentially links that
and create these links yourself to ensure that you get
are pointing to your site from other sites. These help
free SEO traffic to your site as quickly as possible.
you get traffic in two important ways:
What follows is how you can do this with all the
latest tips and tricks to ensure you are not spamming
1. People on the sites where your backlinks are
located will click through to your site.
the sites where you will get links as well as not raise
red flags at Google that you are trying to manipulate their search results and therefore get your site
2. Google and other search engines look at the
number and quality of the links pointing to
your site when determining how high they are
going to rank you for any given keyword.
14 | December 2009 www.DotComSecrets.com
removed from Google’s index altogether.
Turning Traffic Into Cash
In order to monetize SEO traffic, you must
21 minute traffic
establish a sales funnel that is designed to convert
page” (the final page of your funnel that will make
your visitors into customers. You need to be able
you money) be some sort of squeeze page that will
to craft a marketing message that speaks to your
give you the opportunity to sell to your customers
target audience and compels them to take action
after having built a relationship with them. This
on your site.
can be either your product, an affiliate product or a
This type of traffic can be less targeted than
combination of these. Now on to the steps you can
paid traffic so it is usually best to have your “money
1
take to get some free traffic:
Step 1: Keyword Research
Go to SEnuke.com, sign up for an account and then log
in and download your software.
Do your keyword research and identify one keyword
that you would like to target. Choose one that has
enough traffic and low enough competition that you can
rank for it in Google. If you are not sure of how to do
this there is a ton of free training that will show you how
at: http://www.thirtydaychallenge.com/. This keyword
should be used in the domain of your site as well as in your main conversion page where
you want to send the traffic.
Tip 1 You don’t need to use the service recommended in the thirty day challenge called
traffic-bug if you are using SEnuke because SEnuke will create all your backlinks for you.
They do recommend using a market research tool called Market Samurai. We do recommend this tool.
Tip 2 Use Wordpress to create your site because of its ease of use and SEO benefits.
Insider Journal | 15
2
Step 2: Spin an Article
Choose a related keyword that has an acceptable amount of competition and write one article
optimized for this keyword. Now go ahead and have the article spun using the service recommended by SEnuke called human spinner. They provide you with an SEnuke Ready version of
your article that can produce hundreds of unique variations.
Tip Don’t use an existing version of the article to start with as SEnuke encourages. Always start
with a 100 percent unique article. Make sure that your article is well written as well. We are not
trying to spam links here. We are trying to provide useful and unique content that people will like
while also reaping the SEO rewards of the links that it provides.
3
Step 3: Web 2.0 Submissions
Create a round of web 2.0
accounts in the “Web 2.0 Account Creation” module.
Now go to the “social
network/article directory
nuke” and paste the spinnable
version of your article in the
box. Now go ahead and select
the web 2.0 sites where you
want to post your articles.
The following sites will probably freeze your post or ban
your account so do not select
them: hubpages (do this one
manually), blogsome, terapad, diaryland, and thoughts (just ignore these). Also do not
select the article directories.
16 | December 2009 www.DotComSecrets.com
21 minute traffic
4
Step 4: Spin Your Anchor Text
At the bottom of your article in SEnuke, go ahead and create some anchor text. Use the
same anchor text as the keywords that you were targeting for your money page where you
would like to send the traffic (as stated previously, probably a squeeze page). Now come up
with three different variations of the keyword. Type this and include your keywords: {keyword
1|keyword 2|keyword 3}. This will spin your anchor text and randomly put one of these on
every post. Now highlight this entire text and then select “add link to selected anchor text”
and simply input your link in the box and hit “okay.”
5
Step 5: Preview the Article
Click the “Preview Sample Article” at the top and make sure everything looks okay with
your article and hit the “start” button. The software will now go out and create unique
posts on all of those web 2.0 sites.
6
Step 6: Do More With SEnuke
Go watch the video training that is included in the software and learn all the other things
that SEnuke can do.
Insider Journal | 17
Warrior Forum Traffic Checklist
The top two money-making methods for driving traffic through the
number one internet marketing forum.
Traffic Type: Free Online
Traffic
Website The Warrior Forum
(http://warriorforum.com)
How The Warrior Forum Works
The Warrior Forum is the premiere forum built around the
topic of Internet Marketing. The idea behind the forum is to
bring together the world’s internet marketers into a place where
they can share ideas and incubate greatness.
Turning Traffic Into Cash
There are a number of different ways to make money from
Cost Free with an option to
The Warrior Forum. In this quick guide, we’ll only focus on two
upgrade to a Lifetime War Room
of them. First, is to place a “mini-ad” for your product in your
Membership for $37 (recom-
signature file. By doing this, you will be able to subtly promote
mended)
your product with every post you make in the forums. If your
forum posts are good, people will click on your ad to learn more
about you and your products. The second method is through
the posting of Warrior Special Offers (aka WSO’s). Because the
Warrior Forum is made up of Internet Marketers, this forum
is ripe with opportunities to sell information related to Internet Marketing. Knowing this, the moderators of The Warrior
Forum designated a complete discussion thread to Offers. Good
offers can show almost immediate results.
18 | December 2009 www.DotComSecrets.com
21 minute traffic
1
2
Step 1: Create an Account
Go to http://www.warriorforum.com/register.php to create your free account. If you want to
give Russell props (he won’t actually receive anything), you can put his account “russbrun” as the
referrer. After following the registration steps, you may have to log in to start using the forum.
Step 2: Edit Your Profile
After logging in, you will want to edit your profile. To do this, click on username displayed in the
upper right-hand section of the page. Then, click
on the “customize profile” link (see image).
3
Step 3: Edit Your Details and Signature
Click “Edit Your Details” to customize the displayed information for your account. If you don’t do
anything else, be sure to enter your websites in the
‘Home Page URL’ section for the backlink.
Click “Edit Signature”
to add your ‘mini-ad’ to
the bottom of each post.
Remember to save the
changes.
Insider Journal | 19
4
Step 4: Make Posts on the Forum
Click on a forum thread that interests you and start posting valuable comments. The point
of a forum is to discuss different topics, so add your voice. As with any forum, don’t post just to
post. But do add comments where you believe you can add value to the conversation. With every
post, your signature will appear and you should start seeing traffic relatively fast.
Warrior Special Offer (WSO) Checklist:
1
2
WSO Step 1:
In order to post a Warrior Special Offer (WSO), you must first be a registered member of
the Warrior Forum. Since registering is free, there is no reason not to do this. Follow steps one
through four above to register and set up your account.
WSO Step 2:
Another requirement to post a WSO is to become a War Room Member. This is a one-time
$37 fee for lifetime access. This is a real bargain considering the power in a WSO (according
to admins at The Warrior Forum, some WSO’s have launched $20,000/month businesses). To
upgrade your account to Full Warrior Member status, visit http://www.warriorforum.com/payments.php.
3
WSO Step 3:
The third requirement for an account to be able to post a WSO is to post 30+ comments in
other discussion threads. As indicated in Step four, please add value to the conversation and avoid
posting junk or ‘spam’ comments just to boost your post count. Some potential WSO customers
20 | December 2009 www.DotComSecrets.com
21 minute traffic
actually go to the trouble of reading other comments you have made just to see the type of
information they might find in your product.
4
WSO Step 4:
With the pre-requisites completed, your account is ready to post a WSO. To do this, navigate
to the “Warrior Special Offers Forum” and click on the “New Thread” button. The first post of
your new thread is where you will put all the details of your offer. This is essentially your Sales
Letter, so make the offer a good one. When done, click on the “Submit New Thread.”
Tip: Use the “Preview Post” option to see what the post will look like while editing. Only click
“Submit New Thread” when you are completely ready to submit the WSO for admin review.
5
WSO Step 5:
After submitting your WSO, check your Private Messages for both approval and payment
notices from the Warrior Forum admins. Your WSO won’t go live until after you have submitted payment of $20. Once you’ve paid, it should go live immediately, and you may begin to
see orders almost immediately, too!
Insider Journal | 21
By Michael Loveridge Partnership Director for DotComSecrets.com
Y
ou are about to learn over five dozen of the most
powerful, free online traffic sources available,
including: the top four RSS directories where
you can submit your content to be spread across
the web, eight online classifieds where you can instantly
post blatant ads that are visible to thousands of people, nine
of the best social media sites and the free status update
services you can use to put them on autopilot, over 10 social
22 | December 2009 www.DotComSecrets.com
bookmarking and blog sharing sites that will help your
content go viral and two dozen of the most popular web
2.0 sites where you can post content that can get ranked in
Google within a few hours.
It doesn’t matter what market you are in or if your advertising budget consists of some pocket change - anyone
can use these methods to get free traffic fast. It’s our way of
saying Happy Holidays! Enjoy! - The DotCom Secrets Team
Image ©iStockphoto.com
power marketing
Web 2.0 Sites:
About Web 2.0 Traffic:
In general, Web 2.0 is a term used to describe a website that allows for, and encourages,
the site user to interact with the site by adding content. For example, blogs are interactive because they allow users to submit comments related to the content of the blog post.
Some Web 2.0 sites take this a bit further by allowing a platform for users to create full pages on the topics
of their choice. The following list is of Web 2.0 sites that have a lot of visitors and allow them to build pages
with minimal technical skills required:
Squidoo.com
ClearBlogs.com
Blogger.com
eHow.com
Hubpages.com
LiveJournal.com
Weebly.com
Slashdot.com
43Things.com
Kaboodleedit.com
Yahoo360
YahooAnswers
YahooMyWebs
Fotolog.com
WetPaint.com
Flickr.com
Tumblr.com
Photobucket.com
Zimbio.com
BlinkWeb.com
Scribd.com
Roxer.com
AssociatedContent.com
Wikipedia.com
Insider Journal | 23
Social Bookmarking and Blog Sharing:
About Social Bookmarking Traffic:
Social Bookmarking is the term used to describe websites that allow users to “store, organize,
search, and manage bookmarks of web pages on the Internet” (http://en.wikipedia.org/wiki/Social_bookmarking). Because these sites allow their users to share bookmarks with others, they have
become a source for getting quick backlinks and direct traffic. Here are some of the more popular Social
Bookmarking sites:
Digg.com
Reddit.com
StumbleUpon.com
BlinkList.com
Delicious.com
Simpy.com
Propeller.com
Newsvine.com
Shoutwire.com
About Blog Post Sharing:
Similar to Social Bookmarking, the idea of the Blog Post Sharing sites is to promote individual blog posts
about a particular topic.
Wobblog
Zimbio.com
24 | December 2009 www.DotComSecrets.com
Technorati.com
power marketing
Social Media Sites:
About Social Networking and Social Media Traffic:
Social Networking sites are those that place their entire focus on the end user. In
other words, the content of each page on the site is created for and by the user. The main
components of these sites include a basic profile and the ability to create and update the
current “status” of the user. Another key component of Social Networking sites is the end user’s ability to add
“friends” to create online groups or networks. Here are some of the more popular Social Networking sites:
Facebook.com
Ning.com
Twitter.com
Gather.com
MySpace.com
Ryze.com
LinkedIn.com
Meetup.com
Orkut.com
Skyrock.com
Bebo.com
Hi5.com
Multiply.com
Friendfeed.com
Status Update Sites:
You can post to multiple social media sites and put these traffic systems on autopilot using status update
services like:
Ping.fm
YooNo.com
Insider Journal | 25
RSS Directories:
About RSS Directory Traffic:
RSS (Really Simple Syndication) is a technology built in to most blogs and many of the
Web 2.0 sites listed earlier that allows web publishers to syndicate their content immediately. As RSS has become popular, there have been sites developed to aggregate and organize
feeds into related categories. Submitting your RSS feeds to these sites will give you the dual benefit of
gaining a backlink and the possible traffic that might come from it. Here are some popular RSS Feed
Directories:
Feedage.com
Feedburner.com (now owned by Google)
Feedagg.com
5z5.com
Online Classified Ads:
About Online Classifieds Traffic:
Online Classified Ads are quickly replacing their newspaper counterparts. One of the biggest
reasons is the fact that many of the online classifieds are free to submit. These are some great spots
to gain additional free back-links and possible traffic for your site:
Craigslist.org
UsFreeAds.com
uPillar.com
Walmart Classifieds (walmart.oodle.com)
Webclassifieds.us
iNetGiant.com
StumbleHere.com
ClassifiedsForFree.com
26 | December 2009 www.DotComSecrets.com
protege challenge
How a Former Coach to the
New York Yankees Turned
His Baseball Success Secrets
Into a Full-Fledged MicroContinuity Program and Raked
In $3,201 in His First 10 Days!
Photo ©iStockphoto.com/Brian Wilke
A
s a tenured professor at a respected university in New York,
Dr. Tom Hanson had a great career, true job security and
a good income. But just two years after he was guaranteed
this “job for life,” he walked away from his professor’s title
to start a consulting business with his wife, Birgit and for
the past 12 years, he hasn’t looked back. An expert in sports psychology,
Hanson created powerful systems that he took to big time baseball teams
including the New York Yankees, Texas Rangers and Anaheim Angels to
help perfect their game. Hanson didn’t stop there though. He turned his
baseball secrets into a power-packed course that the average player could
use to improve their game, and he turned to the internet to market it.
But it wasn’t big money right from the start. In fact, Hanson says he spent
a lot of money to get started but didn’t get the results he was looking for. He
knew that it wasn’t the course, but the system he needed to change. When
he found Micro-Continuity, he says everything “just clicked.” He turned his
Insider Journal | 27
Left: Tom Hanson enjoying some time at a
Tampa Bay Rays game. From left to right:
Angelina (daughter), Birgit (wife), Tom, CJ (son).
Photo Courtesy of Dr. Tom Hanson
baseball coaching course into a Micro-Continuity program
and within 10 days of launching BaseballSuccessSecrets.
com, he had 169 members, 18 percent of whom purchased
upsells, and a total of $3,201 in sales!
His strategy for success? “Make your own luck by
following your heart,” Hanson said. “The more committed
action I take, the luckier I get.”
Hanson agreed to share the ups and downs of turning
his coaching strategies into a successful online business
with the potential for big time residual income:
Q: You’ve spent a lot of your professional career
helping people focus on the MIT. Can you explain what
this means and how it’s played a role in your life?
A: MIT stands for Most Important Thing. Focus is a primary
determinant of success. Most errors and inefficiencies are
errors of focus, attentional errors. When a baseball player
chokes he virtually always has a fractured focus: Focused
on the wrong thing at the wrong time. When I error as
an entrepreneur my biggest errors are errors of attention.
Some new shiny object grabs my attention: Oooh, gotta get
that new marketing program!
When I succeed I stay focused on the Most Important
Thing. Whatever that is at the moment. Right now, it
is getting my baseball site to my monthly income goal.
I need to trust that everything else (all the other shiny
objects) will be there when I poke my head back up into
the rest of the world.
All my greatest successes – in sports (HS hitting records,
College All-conference and championships), and in life
(getting a Ph.D., getting tenure, creating a great family,
creating a successful business) are triumphs of focus.
Q: You’ve coached both athletes and businesses on
how to achieve their best performance. What are some
connections between the two that you teach to both
types of clients?
A: Obviously focus is one. Removing emotional blocks is
28 | December 2009 www.DotComSecrets.com
way up there, perhaps even surpassing focus. We simply do
not consistently outperform our self-image. That is, we will
not perform better than we subconsciously believe we can.
I have no doubt this is the single biggest reason why most
internet marketers fail to produce the results they desire.
I believe 80 percent of success is psycho/emotional.
We don’t get stopped by what we don’t know… “don’t
know enough about internet marketing to succeed…” no!
That’s B.S. (Belief System)! We don’t take action because
we have a fear of failure or of success that is showing up
as “confusion” or “uncertainty” or “need to know more.”
Remove the emotional blocks and success comes fast. I
remove mine and my clients’ emotional blocks a few ways, but
most powerfully through “energy tapping,” primarily EFT. It’s
a killer ap for humans.
Q: What made you decide to turn the success
secrets you’ve taught to such prestigious
teams as the New York Yankees and the
Texas Rangers into a simple program that
any baseball player, coach or parent can
follow to improve their game?
A: In part because I always have.
I coached high school, college
and pros – done it since I was in
college. I’m 46 now, so they are all
young to me now. In part because
I can. My experience as a player,
coach, sport psychology expert
and now parent make me pretty
Photo by Timothy Healey, The Photographic Solution
protege challenge
uniquely qualified to do it. In part because I can make
money doing it.
Q: What was your first experience with internet
marketing?
A: Ugh. I got talked into doing an online course about
eight years ago after getting fired by George Steinbrenner.
I paid a guy $12,000 to create the course – a series of web
pages is about all it was.
Thought I’d be rich.
No one bought it. They couldn’t understand what it was.
I now sell that content in a $29 ebook or use it as a
freebie. But mostly I’ve tried a lot of different programs
and done okay, had a couple of years over the $40K mark,
but never really felt the traction I wanted.
Vision Board:
Name: Dr. Tom Hanson
Websites:
www.BaseballSuccessSecrets.com
www.BaseballConfidence.com
www.YipsBeGone.com
www.HeadsUpPerformance.com
Q: When did you decide to use the Micro-Continuity
system to start selling your baseball success
secrets?
A: I saw the model and it just clicked with me. I’d already
started converting my monthly program to an autoresponder.
The MC system just pulled it all together nicely. I could relate
to Russell and respected him from an athlete standpoint. For
some reason, I like wrestlers turned internet marketers… my
biggest teacher is Matt Furey. He’s a great man.
So I guess I decided in August 2009, now that I reread the question.
Q: What was the biggest hurdle you had to get over
while you were getting BaseballSuccessSecrets.com
set up?
A: Stop doing anything else online. Remove myself from other
marketer’s emails and just do what was next on my MC list.
Niche: Baseball Training
Personal Motto: “Work hard, be nice.”
Favorite Web Tool: Enounce (enables me to
watch videos at high speed), Jing (makes screen capture/
teaching easy) and FreeMind (free mind mapping tool).
All are awesome.
On Tom’s Vision Board: My two kids, CJ (6) and
Angelina (3) – and wanting to contribute to my whole
extended family.
Q: What was your reaction when you saw 169 members
to your program after just 10 days of launching
Insider Journal | 29
BaseballSuccessSecrets.com?
A: Cool. And somewhat disappointed. I thought I could
do much better. I will though as I incorporate what I’ve
learned since. I’m making some significant revisions to
the site this week.
I learned that I won’t next time try to do a big Mass
Control style launch off the bat, but get the site up and
running with a few JVs and my own list, get the kinks
out, then do a big launch.
Q: You’ve mentioned that before you created
BaseballSuccessSecrets.com, you were trying multiple
things online but didn’t feel like you had a business.
Has that changed now, and if so, how?
Mostly, but I still am challenged to stay focused. My water
skiing metaphor is that I’m not quite up out of the water yet
– still lots of water splashing in my face. But my goal is to be
up and “planed out” by the time this gets published.
Q: You’ve been able to interview baseball hall-offamers including Hank Aaron and Rod Carew as
well as consult with companies like Fannie Mae and
Microsoft. Do you have any advice on how internet
marketers can get in touch with the big names in
their niches when creating products or looking for
joint ventures?
A: Just do it. Make your own luck by following your heart
one what you think is really cool. Most of the interviews were
“lucky” gets, unless you believe in the power of intention. The
more committed action I take, the luckier I get.
Q: What accomplishment are you most proud of so
far in your business and life?
A: Having been granted tenure at a great college (that’s a
job for life) and then leaving and starting my own company.
Generating a great life in a great house with a great wife
(my business partner Birgit, a gifted executive coach) and
30 | December 2009 www.DotComSecrets.com
great kids… and having not had a job for 12 years.
Getting hired by the Yankees full-time.
Writing two books that have been referred to in
reviews as the “bible” of their topics: “Heads-Up Baseball:
Playing the Game One Pitch at a Time,” and “Who Will
Getting coaching from Rome has helped me
stay focused. I’m able to go through my
ideas with him and get confirmation that
I’m on the right track - or get gently
pulled back on course. It’s an excellent source of
ideas and confidence. Confidence breeds focus.
Do What by When? How to Improve Performance,
Accountability and Trust with Integrity.”
Q: What is the biggest factor that motivates you to keep
spreading the methods you’ve found for success?
A: Enjoyment. I really enjoy the process and making a
difference in people’s lives. And wanting to be able to do
whatever I want in my life.
Q: What’s next for you and BaseballSuccessSecrets.
com?
A: Some nice upgrades, like making the initial landing
page a fork separating players from coaches from parents.
I can more powerfully speak to each group separately so
I’ll have an opt in and sales page for each, but they’ll then
converge on the same course. Then a big focus on JVs.
Then I’m on to other niches to help others monetize their
content expertise. DCS
Interview With Dr. Tom Hanson, Owner of BaseballSuccessSecrets.
com by Brittanie Byron, Editor of the DotCom Secrets Journal
Find more success stories at http://members.dotcomsecrets.com.
If you missed out on previous issues of the DotComSecrets newsletter, then here’s your
chance to score the biggest mother lode of wealth-building info EVER!
“Discover How You Can Get My “Too-Hot-ToHandle” Internet Marketing Secrets for 40%
Off What Other Members Paid!”
You see, I get e-mails and letters every day from people like yourselves who get the DotCom
Secrets journal. They love the content that’s packed in each issue and cannot wait until the
next one arrives at their doorstep.
Well…something strange happened a
couple months ago. Apparently people
were getting so much value out from
the magazine that we started getting
bombarded with newer subscribers asking
our customer service representative:
“How Can I Get Previous
Issues Of Your Extremely
Valuable DotCom Secrets
Journal?”
Well, at first I didn’t want to reveal this
information. I wanted to give the people
who originally joined earlier the privilege
to take action on the wealth-building
secrets before people start talking about
them on the forums---and reproducing
them in $27 dollar eBooks.
But I remember what I was going through when I started out. I would have given my left
arm for this wealth building information when I was a senior in college in 2002. It would have
saved me years of frustration and money on strategies that didn’t work.
So I decided to take a year’s worth of newsletters, bind them up in an actual book, and give
away the 100 volumes we have in stock. I decided to call them the “Apprentice Files” since it
contains some of my more potent marketing secrets any marketing student can follow.
So if you want to get a hold of either Volume 1 or Volume 2 of the Apprentice Files (or BOTH
for a special price) then go to the website below. Do it now because once these 100 copies
are gone, they’re GONE for good!
To Receive Your Copy Of The Apprentice Files,
Go To http://www.DotComSecrets.com/apprenticefiles
Insider Journal | 31
Insider Journal | 31
32 | December 2009 www.DotComSecrets.com
business structuring
By Ross Brunson
T
President of BookEase, Inc.
his month, I was planning to dive into the
types of business entities you can use to
protect your assets. But as I sat down to the
computer and started to write, I realized you
can’t protect yourself if you don’t know what
you’re up against. So I decided to take a time out and explain
who the predators are who want to come after your money
and how they can find out exactly how much you own. I
also want to teach you what the goals of asset protection
are so you know your top levels of defense before you start
structuring your business.
conducting business, or doing much of anything. The risk
of getting sued today, especially when conducting your own
business, is greater than it’s ever been. There are now more
practicing attorneys in the United States than anywhere
else in the world. While the United States has barely five
percent of the world’s population, we have approximately
70 percent of the world’s lawyers.
This staggering number of attorneys is having a
devastating effect on our economy and on our prosperity.
That effect can be seen in the extreme rise in the number
of bankruptcies over the past few years. Last year, 1.6
million Americans filed for bankruptcy to fend off
creditors.
Who Can Become Your Creditor
The Armies of Creditors
A Creditor is a person or institution to whom money
is owed. All you need to do is read the newspapers to
determine that we live in a dangerous environment for
Image ©iStockphoto.com/Joselito Briones
If you are sued and lose… the person who sued you
becomes your creditor! Let me give you a real life example
of just how easy it is to find yourself in the middle of a
lawsuit facing a creditor you never even had any dealing
Insider Journal | 33
with prior to the lawsuit.
Recently, Pete Van de Punte, a San Antonio, Texas
man who owned the Dixie Flag Manufacturing Company,
found himself a defendant in a lawsuit in which he wasn’t
even involved. It seems the alleged victim in the case had
stopped to help employees of a business lower a large
American flag on a windy day. A gust of wind allegedly
whisked the flag and the passer by 70 feet into the air. The
flag then ripped and dumped the airborne person to the
ground.
The resulting lawsuit claimed severe injuries were
incurred because the flag was unreasonably dangerous
without warning labels, and that the flagpole was defectively
designed to allow consumers to become airborne. Pete
was sued, even though he neither manufactured nor
sold the flag in question. He was sued because he was a
manufacturer of flags and happened to be in San Antonio.
Like many small business owners innocently dragged
into such cases, Van de Punte settled out of court rather
than face the high legal bills and immense waste of time
involved in fighting the lawsuit.
Unfortunately, many small business owners surrender
to out-of-court settlements to protect their businesses from
the brutal financial beatings inflicted by today’s expensive
and lopsided legal system. Even if an entrepreneur goes to
court and wins, his legal fees and court costs could still
mean bankruptcy.
The Cards a Creditor Holds
Creditors have a great deal of power given to them by
our legal system! They have the power to...
>> Seize your assets
>> Garnish your wages
>> Even force you into bankruptcy
All by someone you never volunteered or agreed to pay
a penny to! To make things even worse, the courts are now
on their side against you.
34 | December 2009 www.DotComSecrets.com
Once the lawsuit is over and in the likely event of
your loss, the court will immediately order a “judgment
lien” on behalf of the newly formed creditor on all your
assets. The judgment lien immediately attaches to all real
estate in your name, all bank accounts, brokerage accounts,
and other assets. A lien acts like a mortgage or trust deed.
You cannot sell or refinance a property without paying
off the creditor, and he can foreclose on the real estate
and seize any accounts in your name. A creditor with a
judgment lien clearly holds all of the cards. You have no
leverage and no room to negotiate. At that point he has
got you. You are trapped and there is no way out. Certainly
that is not the position you want to be in when you deal
with an adversary.
The Armies of Predators
A Predator is an organism that feeds on another
organism. A predator plaintiff is a person who actively
seeks for opportunities to force you into court in the hope
of taking money from you.
There are actually people who try and make a living by
faking injuries and then suing for their inflated medical
bills, alleged pain and suffering and perhaps they can hit
the lottery and go for punitive damages.
I knew one such person. He would go to stores and
supermarkets and look for freshly mopped floors or for
debris in the aisles and would fake a slip and fall and sue
the establishment.
Once he took his car to an oil change facility during
peak busy times. While his car was being worked on he
took the opportunity to casually stroll out of the building
to the area where the cars waiting to be serviced were
parked. He watched for an attendant to get in the next
car in line and as the attendant was trying to back the car
out of the parking stall, he walked behind the car where
he was hit at a slow rate of speed. To make it sound
worse, he struck the car making a loud noise and then
he fell over riving in pain. Then the next thing the poor
business structuring
owner of the oil change facility knew, he was hit with a
negligence lawsuit.
Who Predators Target
Predator plaintiffs and their lawyers follow vulnerable
individuals with assets the way sharks follow blood in water.
There is a constant effort to encourage potential predator
used to pay her living expenses.
Three years after the sale, the real estate market in
California collapsed and the value of the duplex dropped
by half. That shouldn’t have mattered to Mrs. Drake since
she had sold the property three years earlier. The new buyer
was just unlucky when he lost his equity in the property.
But that’s not how it works anymore. The buyer sued
Mrs. Drake in California claiming that she had failed to
Some statistics say that there is one attorney for about every 300 people here in
America and the number of attorneys grows every year. These armies of attorneys are
aggressive and hungry. Of course they are going to encourage lawsuits.
Statistics are staggering; you will be sued more times than you
will have a hospital stay.
plaintiffs to come forward. Just take a look at billboards,
TV and radio ads or look into the yellow pages. Does this
sound familiar?
>> Injured at work? Call us for a free consultation. No
FEES unless we collect!
>> Call “The Hawk” after ANY ACCIDENT.
Aggressive Attorney that works for YOU!
>> We can tell you right on the phone if you have a
good case.
>> Injured in an accident? One call that’s all. Call Now!
>> Medical bills piling up? Understand your options
and get $$ NOW!
Let me give you a real life illustration of a predator
plaintiff in action:
Mrs. Drake was a seventy-five-year-old widow. She
sold a duplex she had owned in California for many years
for $200,000 and used the money-her life savings-to move
to Arizona and buy a condominium. Her only income was
Social Security payments of $1,200 per month, which she
disclose defects in the property. None of these allegations
were true. The reality was that the buyer had lost money
when the market declined and he wanted it back. So he
asked the court to rescind the sale contract - meaning
that he wanted his $200,000 back plus interest.
The lawsuit placed Mrs. Drake in a terrible position.
To defend the case she would have to hire an attorney and these types of cases are very expensive. She was told
that legal fees to defend her would run from $25,000 to
$50,000 - amounts she clearly could not afford. The buyer’s
attorney, on the other hand, was handling the case on a
contingency - so the buyer really had no costs and nothing
to lose by pursuing the lawsuit.
Rather than risk losing her home and the rest of her
savings and knowing that the litigation costs alone could
wipe her out, Mrs. Drake settled the case for $70,000. She
borrowed the money against the equity in her condominium
and she now uses most of her Social Security check to make
the monthly mortgage payment. Instead of a comfortable
retirement enjoying her life, she lives a Spartan existence,
barely surviving each month.
Ross Brunson
President of BookEase, Inc.
What did she do wrong? She sold her property at the
top of the market. She should be rewarded for her good
business sense. Instead, because she was an easy and a
vulnerable target, the buyer and his lawyer managed to
extort most of her life savings.
It is estimated by many that upwards of 70 percent of the
world’s lawyers are in the US (according to the American
Bar Association for 2007: www.abanet.org/). Some recent
figures as of 2007 show that in the US we had 1,143,358
Lawyers. At that time we had a population of approximately
303,000,000 people (population numbers were pulled on
Jan 2nd 2008 from Wikipedia: http://en.wikipedia.org/
wiki/List_of_countries_by_population). That gives us in our
country one lawyer for about every 265 residents and the
number of attorneys grows every year.
The Armies of Attorneys
These armies of attorneys are aggressive and hungry. Of
course they are going to encourage lawsuits. Statistics are
staggering; you will be sued more times than you will have
a hospital stay.
I once spoke with a plaintiff attorney and he jokingly
said that he would rather sue than eat. Then he added, “I
have to sue to be able to eat.” I think that sums it up very
well. Remember, a plaintiff ’s attorney does not charge an
hourly rate. He only gets paid if he can win a case or if he
can get the other party to give up and agree to a settlement.
So, simply to survive, a plaintiff ’s attorney has to sue.
There are certain traits that appear to be shared by the
successful plaintiffs’ lawyers. Those traits would include the
following:
>> They love money. The more they stand to gain, the
better they like it.
>> They love to gamble. They don’t mind losing cases
now and then, because the winners far more than
pay for the losers.
>> They love to fight. They don’t mind wrestling with
your lawyers for years in an effort to see who
36 | December 2009 www.DotComSecrets.com
comes out on top.
>> They love to control. They will gladly spend weeks in
depositions asking you tough questions so they can
show you who is boss.
All these cards stacked against the defendant’s favor
make it almost impossible to fight these predators and
their attorneys in today’s judicial system. How did our legal
system become so unbalanced? Next month, I will discuss
how trial lawyers have infiltrated capital hill and what their
lobbying has granted them legal rights to do - despite
reason or fairness.
Then, once you’ve learned the games these trial lawyers
play and the rules set forth by our legal system, I’ll describe
how we, as business owners, can level the playing field
through the use of proper asset protection strategies. DCS
- By Ross Brunson, President of BookEase, Inc.
Note: The principles taught in this article are based on current
United States law. Because each individual and business is
unique, it is up to you to seek legal counsel and determine the
best strategies for structuring your assets.
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The three vital traits any
internet marketer should have
to gain success faster than they
ever thought possible! Plus,
how optimism affects your
business’ growth.
BY Bud Bilanich
The Common Sense Guy
I
often tell my coaching clients self confidence is the foundation on
which all success is built. I think that self confidence is the single
most important trait that an internet marketer can possess. Most
often we work alone with the help of a couple of virtual assistants.
If we don’t believe in ourselves and our products how can we expect
our customers to do so?
All self confident people have three things in common:
>> They are optimistic
>> They face their fears and act
>> They surround themselves with positive people
I think optimism is the most important of these three. That’s why I am
planning a series of articles on optimism and The Optimist Creed. In this
38 | December 2009 www.DotComSecrets.com
Image ©iStockphoto.com
motivation & mindset
article and the ones that follow, I will share with you 10
secrets of becoming a more optimistic person.
When I was a young guy, I participated in the Optimist
International oratory contest. The topic that year was,
“Optimism, Youth’s Greatest Asset;” which is hard enough
for a ninth grader to say, (think Joe Pesci in My Cousin
Vinnie) let alone to write and deliver a 10 minute talk. It
was a great experience for me; one that gave me some of
the confidence I needed to become a professional speaker
later in my life.
Optimist International is a great service organization.
Their mission is to bring out the best in kids; and to help
them develop to their full potential by providing hope and
positive vision.
The Optimist Creed is their touchstone. It is some of
the best common sense advice I’ve ever seen. I have a copy
of it posted in my office. See for yourself:
too strong for fear, and too happy to permit the
presence of trouble.
I believe that if you follow this common sense advice,
you will not only become a more self confident and
optimistic person, you will become a success as an internet
marketer and in anything else you put your mind to. In this
article you’ll find my thoughts on the first two points of
The Optimist Creed.
The Optimist Creed Point 1
Promise yourself to be so strong that nothing can
disturb your peace of mind.
The first point of The Optimist Creed is a tall order –
but one that I find is attainable with the right attitude.
As internet marketers bad things, as well as good
things, happen to us. When I launched my first
The Optimist Creed
Promise Yourself:
>> To be so strong that nothing can disturb your
peace of mind.
>> To talk health, happiness and prosperity to every
person you meet.
>> To make all your friends feel that there is
something in them.
>> To look at the sunny side of everything and make
your optimism come true.
>> To think only of the best, to work only for the
best, and to expect only the best.
>> To be just as enthusiastic about the success of
others as you are about your own.
>> To forget the mistakes of the past and press on to
the greater achievements of the future.
>> To wear a cheerful countenance at all times and
give every living creature you meet a smile.
>> To give so much time to the improvement of
yourself that you have no time to criticize others.
>> To be too large for worry, too noble for anger,
Image ©iStockphoto.com/Sharon Dominick
Insider Journal | 39
microcontinuity program, seven of the first ten people
who took me up on my free plus shipping and handling
offer opted out of the continuity part of the offer. I was
bummed.
But I found that I could have prevented this with
a better sales page and by being a little more diligent or
forward thinking. After I made some changes on my sales
page and added a second autoresponder, eight of the next
ten people who took me up on my free plus shipping and
handling offer stayed with the continuity program. I was
stoked. By thinking ahead, I was able to avoid some bad
things happening.
When Bad Things Just Happen
On the other hand, sometimes bad things just happen.
That’s when it’s really important “to be so strong that
nothing can disturb your peace of mind.” Several months
ago, I told the story of one of my terrible days on my blog.
I was in New Jersey for some business, and I decided to stay
two more days to make some sales calls.
The first call was at a pharmaceutical manufacturing
facility in Pennsylvania, just outside of Philadelphia. I had
a two hour drive to get there. When I arrived, my prospect’s
assistant greeted me and told me that the FDA had just
arrived on a surprise visit. My prospect was the head of
Quality for the facility. The FDA’s arrival meant that he
would be extremely busy for the next few days working
with them. In other words – he couldn’t meet with me. She
gave me his apologies, telling me that the FDA had arrived
only minutes before I was scheduled, so they hadn’t had the
time to call me to cancel our appointment.
I was disappointed, but I understood. I got back in
my car and began driving back to my hotel, just outside
of Newark. I stopped on the Jersey Turnpike to use the
facilities and get something to drink. While I was there,
I checked my voice mail. The person I was supposed to
meet later that day asked me to call him. When I called, he
told me that he had resigned from his company, and so we
didn’t need to meet.
40 | December 2009 www.DotComSecrets.com
One day, a lot of driving, two cancelled sales calls. My
peace of mind was getting a bit disturbed. Through no fault
of my own, my well planned sales day had completely fallen
apart. As I sat there and drank my bottled water I decided
that I would let myself feel sorry for myself for as long as it
took to drink the water.
Once I finished the water, I got back in my car, drove
to my hotel and spent the next couple of hours on the
telephone following up with other prospects and current
clients. I used the rest of this “found time” to work on a
book that I had just begun writing. (That book turned
out to be Straight Talk for Success. It’s available now on
Amazon.com and in bookstores). In this way, I turned lost
time and frustration into something productive.
I was able to do this because I remembered the first
point of The Optimist Creed: “Promise yourself to be so
strong that nothing can disturb your peace of mind.” I was
strong. I gave myself 20 minutes to feel sorry for myself,
and then set about doing positive things that helped me
reach some of my goals.
This is but one example of how The Optimist Creed has
helped me become a career and life success.
The Optimist Creed Part 2:
Promise yourself to talk health, happiness and prosperity
to every person you meet.”
This point is really important for internet marketers.
We have a unique opportunity to talk health, happiness
and prosperity to lots of people.
But we have to begin with ourselves. And that brings
me to affirmations. An affirmation is a positive statement
of the future you desire. I often use this affirmation. “I
am a successful author, whose books and eBooks inspire
and help people become successful in their lives and
careers.”
I like the idea of affirmations. I believe they work. I have
even gone to what some people would say are extremes in
creating one. In all my work, especially internet marketing, I
aspire to be a star; someone in high demand. I often repeat
motivation & mindset
the affirmation, “Bud Bilanich is a star.”
But there is more to this story. In 2006, I went to
the Name a Star website and named a star after myself.
Now I can say “Bud Bilanich is a star” and really believe
it, because Bud Bilanich really is a star.
Bud Bilanich the star is Catalog Number TYC 8681011-1 in the constellation Leo. Bud Bilanich has a Visual Magnitude indicator of 11.2. Right Ascension is
11h 58m 21s. Declination is 11degrees, 43,’18.”
I don’t have a clue what all of these things mean,
except the constellation Leo, which I chose because my
birthday is August 14. But I do know one thing. Bud
Bilanich is a star!
How’s that for an affirmation? Affirmations work.
And you don’t have to go to the lengths I did to make
them work. Just decide what you want, visualize yourself
as having it, and tell yourself you have it. Then do whatever it takes to make that affirmation come true.
That’s what the second point in the Optimist Creed,
“talk health, happiness and prosperity” is all about. If
you do this, to yourself and others, you will become
healthy, happy and prosperous. You will also be a beacon
to those around you. You’ll be someone to whom they
can turn when seeds of doubt enter their mind.
And, people will like you more. Who doesn’t want to
be around a positive person who talks, health, happiness
and prosperity?
Optimism and Internet Marketing
The internet marketing point here is simple. The second point of the Optimist Creed, like the other nine, is
a valuable tool for helping you develop your self confidence and help the people around you develop theirs.
I will discuss each of the points of The Optimist
Creed in the months to come. I hope you enjoy these
articles and find them useful. The Optimist Creed has
been my touchstone for years. I hope you find it useful
- By Bud Bilanich, The Common Sense Guy
Have a question or comment? Let us know what you think
about this article by sending an e-mail to [email protected] and you may be featured in an upcoming issue of
the DotCom Secrets Journal.
Photo Courtesy of Bud Bilanich
About Bud Bilanich:
Bud Bilanich, The Common Sense Guy, is a success
coach, motivational speaker,
author and blogger. He
helps his clients apply their
common sense to achieve
the career and life success
they want and deserve.
He has written five books on career and life success, which are the basis of his Common Sense Success System. You can get a copy of the Common Sense
Success System introductory free DVD - with nearly
an hour and a half of solid, common sense information on career and life success - by going to http://
www.CommonSenseSuccessSystem.com. Readers of the DotCom Secrets Journal can also
get Bud’s 25 Audio Tips for Career and Life Success
for free. You can download and save these tips to your
iPod, so you can listen to them any time you want. Go
to http://budbilanich.com/success.html to receive your
25 audio tips. You’ll also get a free subscription to Bud’s
weekly ezine Common Sense, worth $97 annually.
Let Bud help you on your journey to a successful
life and career.
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