Corporate Business

Corporate Business
CONTENTS
The Brand
4
History
6
Purity Requirement
8
Materials
10
How It Works
12
Equipment
14
Bear Selection
16
Printing Process
18
Custom-made Steiff Products
20
Our Contribution to Your Success
31
»OUR TEDDY BEARS:
GEARED FOR YOUR
BRAND FROM HEAD
TO TOE«
This flyer serves merely to provide product information and must be kept out of reach of children due to small parts, which can be swallowed.
3
31
OUR LEGENDARY
BRAND HIGHLIGHTS
YOUR GOOD NAME
An exclusive gift for good business associates, an expressive appreciation for loyal customers and a valuable thank you for deserving
employees. In the search for the right product, the focus is on the
positive link to your business, your products and services.
Steiff Teddy bears help to emotionalise your brand. Use the familiarity and popularity of this legendary brand to reinforce your name
and your company in successful external impact.
Whether as an unmistakable company mascot, as a customer favourite with no expiry date or as a friend and companion: Steiff Teddy
bears represent your corporate culture and help to permanently enhance your image. This is because Steiff stands for skill, experience,
craftsmanship and creativity. Our Teddy bears have lasting value in
fast-paced times, demonstrating the highest standards and perfect
quality. The heart of this cuddly brand ambassador is everything that
is important to your company.
4
5
HOW IT ALL BEGAN…
1847/1849
1877
Margarete Steiff is born in Giengen
an der Brenz; she contracts polio at the
age of 18 months.
Margarete establishes
her own felt clothing
­business.
1880
First toy created in felt –
the little elephant. Founding of
­Margarete Steiff GmbH.
1893
1902
Entry into the commercial
­register.
Richard Steiff (Margarete’s
nephew) develops the 55 PB, which
is later renamed Teddy bear after
­Theodore »Teddy« Roosevelt.
1904
Franz Steiff (Margarete’s nephew)
develops the »Button in Ear« as
the legendary trademark
1947
1909
Relaunch after
the 2nd World War
Margarete Steiff dies on 9th May 1909;
the company is continued by her family,
as she desired.
2014
6
110 years
»Button in Ear«
2005
125th anniversary of the
company and opening
of the Steiff Museum.
1992
Founding of the Steiff
Club for ­enthusiasts
and collectors.
7
THE STEIFF PURITY
­REQUIREMENT
Uncompromising perfection.
Read here what we understand as the Steiff purity requirement for plush
items and how we operate accordingly – not only because the legislation
demands but also, more importantly, because we want to.
1. FREE OF POLLUTANTS
6. BEST SEAM WORKMANSHIP
We voluntarily go above and beyond the standards required by law,
as we are convinced that only toys that are completely harmless to health
deserve the good name of Steiff.
This is ensured by the standardised Steiff seam widths and the
high stitch density that is typical only for toys from our company.
A Steiff toy therefore lasts a lifetime.
2. HARMLESS DYES
7. HYGIENIC PRODUCTION
With all dyes, we have voluntarily set the limit values more stringently
than required by law. There is no worry whatsoever over children putting
Steiff products in their mouths.
In the production of our toys, we pay careful and thorough attention
to compliance with all hygiene and purity requirements. We therefore use metal detectors throughout the entire production process.
3. TOP QUALITY MATERIALS
8. INDEPENDENTLY CHECKED
In our own Steiff Schulte weaving production facility in Duisburg,
we weave the finest natural fibres such as mohair and alpaca or woven
fur made of synthetic fibres.
We have had our products checked by independent institutions
for decades and we work intensively with other independent establishments such as TÜV and Dekra. In our laboratory in Giengen
an der Brenz, we also perform over 12,000 checks every year.
The Steiff quality management system is certified in accordance
with DIN EN ISO 9001.
4. FINEST PLUSH QUALITY
The plush of a Steiff toy has always been something special:
it is exceptionally lifelike, soft, durable, and sheds almost no hair.
We use only top quality outer material.
5. HARMLESS STUFFING
We use only brand new, harmless materials for the stuffing in our
Teddy bears and cuddly toys.
8
9. UNRIVALLED QUALITY SINCE 1880
Our production is completely environmentally friendly across
all stages and keeps in mind the immaculate quality and durability
of our products. A Steiff toy can therefore be a companion right
through childhood and still give great pleasure even into adult life.
9
BEST MATERIALS
Millimetre by millimetre, thread for thread: simply the best.
PLUSH – FLUFFY, VERSATILE, SOFT
Steiff toys in plush are fluffy and feel exceptionally soft. With a special finishing process, the plush weave from Steiff Schulte combines
a soft grip with great resilience. Plush is versatile in use and ideally
suited to the needs of children’s delicate skin.
PLUSH
WOVEN FUR – CUDDLY, VELVETY, ROBUST
Steiff toys in woven fur have a feel that could be confused with the
real thing. Their overall impression is created by a special, three-­
dimensional weaving technique in which the threads are worked
­perpendicularly into cotton. It is precisely this type of production
that makes woven fur a high-quality material, which is therefore
ideally suited to our exceptionally soft and unique cuddly toys.
MOHAIR – LUSTROUS, SHINY, SLEEK
WOVEN FUR
The very first Teddy bear was made of mohair – this is the classic
­material for Teddy bears. The wool of the Angora goat is both
­beautiful and durable. This is proved by the many vintage Steiff toys
still in excellent condition today. The fur of almost all Teddy bears
and toys in the present Classics range is made of valuable mohair.
ALPACA – SOFT, SILKY, OPULENT
Although Steiff discovered alpaca as an excellent material a long
time ago, toys of this type have become very popular particularly in
recent years. The revival of alpaca is due to its soft touch and great
versatility. Soft Teddy bears and lifelike toys are all made of alpaca.
10
Mohair
Alpaca
11
FROM SELECTION
TO APPLICATION
Create your new brand ambassador in only four steps
1. CHOOSE A FAVOURITE
Who might be the optimum representative for you company?
Choose your perfect team player from the broad range of Steiff
Teddy bears with cuddly plush, soft woven fur or the finest mohair.
The Steiff characters are available in various sizes and designs.
2. CHOOSE THE FEATURES
Personal rather than random: give your valuable brand ambassador
individual features. Whether with a neck mark, clothing or satin
­ribbon: your Steiff product serves as a loveable and (almost) living
­advertising space with high recognition value. Your popular figures
score with their charm, fashionable accents and natural design.
3. CALCULATE THE FINAL PRICE
Add the price of the additional features to the price of your desired
item and multiply this total by your order quantity. Not only do we
place emphasis on providing you with the desired products reliably
and at the agreed time, even in large quantities: fair conditions are
also a real concern for us.
4. PLACE THE ORDER
•S
pecify your Steiff toy by item number, quantity (minimum of 250)
and accessories.
•S
end you order with the delivery and billing address by e-mail
to [email protected] or [email protected]
your individualised features, we need printable EPS-files.
• For
Please attach these to your online order and specify the colour-proof
HKS/Pantone shades.
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IH O
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FREEDOM OF CHOICE
IN THE WARDROBE
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SHORT T-Shirt
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Suitable for Teddy bears
in size 28/30 cm
14
IHR
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A Steiff Teddy bear in combination with your corporate design –
this is how success stories are written. Demonstrate a playful approach
to your brand and ensure an individual appearance. Choose from
­various items of clothing and accessories to make your cuddly brand
­ambassador an unmistakable, impressive and exclusive gift.
IHR
LOGO
LOGO
LONG
TROUSERS
IHR
LOGO
With your desired print
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15
YOUR CUDDLY BRAND
AMBASSADORS
Fynn TEDDY BEAR
made of cuddly soft plush
beige | 20 cm | item no. 988264
beige | 28 cm | item no. 988271
Classic 1920
TEDDY BEAR
Classic 1905
TEDDY BEAR
made of finest mohair
light blond | 25 cm | item no. 988301
CAUTION! This product is not a toy and is
­intended for adult collectors only.
CAUTION! This product is not a toy and is
­intended for adult collectors only.
YOUR
LOGO
GO
LOG
GO
O
IHR
LOGO
GO
IHR LO
IHR O
YOUR
LOGO
IHR
IHR OGO
L
LOGO
UR
YO GO
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GO
Satin ribbon
printable.
IHR LO
IHR
LOGO
YOUR
LOG
GO
Chest tag
printable.
IHR LO
UR
YO GO
LO
O
IHR LO
YOUR
IHR LO
16
IHR
LOGO
IHR
LOGO
YOUR
LOGO
Bag
printable.
YOUR
LOGO
YOUR
LOGO
Trousers
printable.
IHR
LOGO
YOUR
LOGO
YOUR
LOGO
YOUR
LOGO
GO
DressIHR
GO
LO
printable.
IHR
LOGO
IHR
LOGO
UR
YO GO
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YOUR
LOGO
YOUR
LOGO
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IHR LO
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These items of clothing and accessories are available for your desired TeddyLIHORGbear:
UR
YO GO
LO
LOG
IHR OG
L
LOGO
YOUR
IHR O
YOUR
LOGO
GO
IHR
LOGO
O
made of cuddly soft plush
beige | 12 cm | item no. 988332
YOUR
LOG
YOUR
LOG
O
IHR LO
IHR LO
IHR
LOGO
IHR O
G
LO
UR
YO GO
LO
IHR LO
YOUR
LOGO
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LOGO
KEYRING Fynn
TEDDY BEAR
GO
YOUR
LOGO
IHR
LOGO
IHR LO
IHR O
G
LO
GO
YOUR
R
IHR
LOGO
made of cuddly soft plush
brown | 16 cm | item no. 988226
brown | 30 cm | item no. 988233
GO
LOG
O
GO
IHR LO
U
YO GO
made of cuddly soft plush
LO
beige | 12 cm | item no. 988325
made of cuddly soft plush
light brown | 20 cm | item no. 988202
light brown | 28 cm | item no. 988219
CHARLY DANGLING
TEDDY BEAR
made of finest mohair
chestnut | 30 cm | item no. 988318
KEYRING Charly
TEDDY BEAR
happy TEDDY BEAR
IHR
LOGO
Shirt­ IHORGO
L
printable.
IHR
LOGO
Charly DANGLING
TEDDY BEAR
Lotte
TEDDY BEAR
made of cuddly soft plush
beige | 16 cm | item no. 988240
beige | 30 cm | item no. 988257
made of cuddly soft plush
white | 18 cm | item no. 988288
white | 28 cm | item no. 988295
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HOW TO MAKE YOUR
COMPANY VISIBLE
All pr
proce inting
ss
comb es are
inable
Our printing processes – geared to your needs
n
io
at
im ng
bl nti
Su Pri
A gift idea is perfected only in its realisation. We therefore use
­various printing methods. Unlike stencil printing, these allow both
a range of colours that is larger than average and unlimited
options for motifs.
The dyes used are water-based hybrid sublimation printing dyes
and meet the requirements of Öko Tex 100. Both direct digital
and transfer printing are performed on polyester or polyamide
­fabrics (Nylon) or on mixed fabrics with polyester content of at
least 60 percent.
SUBLIMATION PRINTING
(YOUR LOGO/YOUR MOTIF)
• T he dyes permeate permanently and
durably into the fabric
• Exact placement of your logo
• All colours including colour gradients (non-fading)
• Production in Germany guarantees rapid
implementation
ALL-OVER PRINTING
(YOUR LOGO/YOUR MOTIF)
All-O
Prin ver
ting
With an all-over print, the logo/motif is duplicated.
The pattern is printed on a complete textile roll using a
­special screen printing method. Individual items of
clothing are then cut and sewn from this printed fabric.
•P
lacement of the duplicated motif is random and
cannot be specifically determined, which gives the
print an artistic look
• Production in Germany guarantees rapid implementation
FULL-COVER PRINTING
(YOUR COLOUR/YOUR MOTIF)
over
Full-C ting
Prin
18
With this method, the complete textile surface is printed.
• Large range of colours including special colour preferences
• Precisely adjusted colour scales according to the
corporate design
• Unlimited motifs – from graphics to pictures
• Production in Germany guarantees rapid implementation
19
COULD IT BE EVEN
MORE INDIVIDUAL?
Take a look at the custom-made Steiff products
Bespoke workwear, detailed uniforms or industry-specific clothing:
­design your brand ambassador to be even more individual and unmistakable. With typical headgear, a few accessories or a specific item
between the cuddly paws, you can accentuate your brand even more
clearly. Dress code included.
No challenge is too great for us, no idea is
too far-fetched and no wish is too unusual:
­exclusivity carries the name of Steiff.
These custom-made products are adapted
­specifically to the customer wishes in their
design and implementation. Together
with you, we develop the right outfit
­according to your pattern and your
suggestions – completely in the style
of your profession and in your exact
corporate colours. Decide what size
your Steiff product will be, in which
­material it will be made and
which accessories will be
created just for you in
our sewing room.
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21
Käpt’n
Knopf
Hapag-Lloyd
Cruises
»THE WORLD IS MY OYSTER«
This motto was formulated by Hapag Director Albert Ballin in his
day and still lived out by Hapag-Lloyd Cruises with an inexhaustible
diversity of travel destinations worldwide.
Always at home in Hamburg, Hapag-Lloyd Cruises offer ships with
personality and adventure trips in the luxury private jet.
In the German-speaking world, Hapag-Lloyd Cruises is one of the
leading providers of cruises in the luxury and expedition sector.
The fleet includes four ships: the EUROPA offers pure luxury, having
been awarded the »5 star plus« rating by the Berlitz Cruise Guide
since it was commissioned; the EUROPA 2 – the newest member
of the fleet – is a modern and informal luxury ship, which abandons
cruise traditions such as the Captain’s Dinner and received the
»5 star plus« rating from the Berlitz Cruise Guide for the first time in
2014; expedition ships HANSEATIC (5 star*) and BREMEN (4 star
plus*) go on international voyages of discovery. Sky cruises in the
luxury private jet, »Albert Ballin«, are an exceptionally exclusive
way to travel, adding to the portfolio.
Information about Hapag-Lloyd Cruises is available at
www.hl-kreuzfahrten.de
SYNERGY EFFECTS FROM TWO
TRADITIONAL COMPANIES
As part of the exclusive co-operation with tradition-rich toy manu­
facturer Steiff, the Steiff »Captain Knopf« Teddy bear designed especially for Hapag Lloyd Cruises was born in 2010 and quickly won
the hearts of young and old alike. The sea bear in soft, cuddly plush
has now become the mascot and family captain of the Hapag-Lloyd
Cruises family.
The high-quality teddy bear is always cheerfully on the go as a
­walking act – the highlight on family trips aboard MS EUROPA and
MS EUROPA 2, at family events, trade fairs and much more.
Visit »Captain Knopf« at his homepage
www.kaeptnknopf.de and on Facebook at:
www.facebook.com/kaeptnknopf
22
*) Ship rating acc. to Berlitz Cruise Guide 2014
23
»LIGHT AND WARMTH OF HOSPITALITY«
Not only was it his vision: even at that time, it was his philosophy…
When Conrad N. Hilton bought his first hotel in 1919, he wanted
to »fill the world with the light and warmth of hospitality.« And he
has done it. To this day, Hilton Hotels & Resorts are held in the
highest esteem in the hotel business, being forward-looking and a
world leader. The development is characterised by the innovative
approach to products, amenities and services – intelligent design,
creative restaurant concepts, authentic hospitality and commitment
to the guests make trips an experience. Today, with over 550 hotels
and resorts in some 80 countries on six continents, Hilton Hotels &
Resorts is represented in more countries than any other full service
hotel brand.
My
little
Hilton
HILTON HOTELS
& RESORTS
Hilton Hotels & Resorts is one of the eleven prestigious brands of
Hilton Worldwide
www.hiltonhotels.de
LITTLE PEOPLE VERY BIG
When children check into Hilton Hotels in Germany, Austria and
Switzerland or other European countries, they receive not only a
very big reception as a VIP on a special step and at eye level with
the reception team: they are also awaited by an entire »Steiff reception committee« – from concierge, through porter, head chef, waiter
and chambermaid to the guest in the bathrobe or holiday outfit.
Steiff Teddy bears have accompanied the My Little Hilton children’s
programme since its inception in 2005 and they enjoy ever-increasing popularity here. What initially started with the cuddly porter
bear has now grown to eight characters from the hotel world and
more could follow. However, it is not only the Teddy bear that is at
the centre of this tremendous partnership. Profitable synergy effects,
the development of new distribution channels and joint promotion
campaigns such as the My Little Hilton stand at »Steiff Summer«
make this c­ o-operation very valuable.
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25
Maari
®
TOGETHER AGAINST CANCER – FOR LIFE
When Mildred Scheel founded German Cancer Aid in 1974, cancer
was still a taboo subject. Great personal suffering and very limited
treatment methods – that is how the then wife of German Federal
President Walter Scheel experienced the situation of cancer patients.
People suffering from cancer need help and hope – that was her key
idea and the motivation for her unwavering commitment.
For 40 years, under the motto »Helping. Researching. Informing.«,
the charitable organisation funded solely from donations and voluntary contributions from the population has been supporting projects
for the improvement of prevention, early detection, diagnosis, therapy, medical follow-up care and psychosocial provision including
cancer self-help.
Deutsche KinderKrebshilfe, the German child cancer foundation
of German Cancer Aid, was founded in 1996. Deutsche Kinder­
Krebshilfe is committed to fighting cancers in childhood.
The projects it has sponsored include the construction and expansion
of child cancer centres, the development of new treatments and the
establishment of houses and apartments for parents close to hospitals. Thanks to its many donors, German Cancer Aid and its Deutsche
KinderKrebshilfe foundation have been able to contribute to enabling
almost half of all adult cancer patients and 4 out of 5 children to be
cured.
Maari® – THE LOYAL FRIEND
FOR CHILDREN
Also in 1996, Maari® was created together with Steiff as the mascot
of the Deutsche KinderKrebshilfe foundation. Sales of the little ladybird prince Maari® support the work of Deutsche KinderKrebshilfe.
With Maari® sponsorship, children gain a special type of help:
Maari® is passed on to children’s cancer wards, where it can give
comfort and hope to children who are affected. Around 13,000 children suffering from cancer have been provided with a great friend
thanks to many generous donors since the start of the »Giving comfort with Maari®« campaign in 2001.
Further information about German Cancer Aid, the Deutsche KinderKrebshilfe foundation and Maari® products can also be found at
www.krebshilfe.de.
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AGILE LIKE A GIRAFFE
Sirona has established itself as a global market and technology
leader in the provision of equipment for dental practices, clinics and
laboratories. The company develops and produces the complete
range of dental equipment and has remained continuously at the
forefront of technological progress since the invention of the first
electric dental drill in 1887.
Studio
Giraffe
Sirona Dental
Systems
The SINIUS TS instrument table concept has been developed to optimise the treatment workflow. Here, the shape helps the ergonomics
and the flexible tray holder creates even more space for treatment.
Agile and graceful like a giraffe and smooth in movement: These
properties are characteristic not only of the long-necked steppe animal but also of SINIUS TS. To accompany the new product launch,
Sirona opted for a special prize initiative: the 110 cm giraffe from
the Steiff range came in limited numbers with the first orders. As
a favourite of all little patients – and of the entire practice team –
the sales package was therefore rounded off with this giraffe.
www.sirona.com
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OUR CONTRIBUTION TO YOUR
SUCCESS
For us, »Corporate Business« means evoking positive emotions with
friendly advertising media. Steiff Teddy bears bring great pleasure
and make it possible to touch, feel and experience your company
and your brand.
Use Steiff Teddy bears as appealing figures – for merchandising,
­customer retention and sales promotion! These brand ambassadors
are suited to acting as advertising media, incentives and benefits
or to express a specific topic to your target audience.
Our range of products is aimed at companies, traders and freelancers with the highest standards. Improve your brand value and benefit
from brand transfer with Steiff! The power of the traditional brand
speaks for itself across the generations: unmistakable design, unique
quality and premium materials in conjunction with perfect workmanship.
TM Coca-Cola 2014
Whichever sector you are in: with a Steiff Teddy bear, you will give
pleasure, reap excitement and conjure smiles on faces. Ultimately,
what is left will be a good feeling – always associated with your
name.
30
This flyer serves merely to provide product information and must be kept out of reach of children due to small parts, which can be swallowed.
31
Printed in Germany 700 EN 09/2014 – Subjects to alterations – item no. 913778
Corporate Business
Margarete Steiff GmbH
Richard-Steiff-Strasse 4
89537 Giengen an der Brenz, Germany
www.steiff.com
Contact person:
Katharina Bernt, +49 (0) 07322.131-491, [email protected]
Simone Häfele, +49 (0) 07322.131-446, [email protected]