Engaging 25 to 44 years old French women
Transcription
Engaging 25 to 44 years old French women
BRANDS CHALLENGE : ENGAGING ON YOUTUBE Cosmetics Physical exercise Yoga Hair Hairstyle Color Nail Foundation Long hair Choreography Movieclips Sia Furler The Voice Psy Ice cream Recipe Cake Chocolate • • • • • • • • • • • Natural views / video Thousands 375 325 275 225 175 125 75 25 -25 Engagement for 1000 views -2 3 8 13 18 23 28 33 38 43 ™ 1 2 Identifying YouTube target audiences Selecting YouTube influencers 3 4 Identifying topics for YouTuber’s video Targeting paid media towards selected influencer audiences 55% 19% 15% 5% 5% 1% 36% BEAUTY 43% MUSIC 9% COOKING 3% LIFE STYLE 3% LIFE SPORT SPORT FASHION WELLNESS STYLE WELLNESS 2% FASHION 4% OTHERS Charlie Hebdo GoPro Dog Google Fashion Haul video Yoga Physical exercise Video blog Chocolate Cake Recipe Ice cream Psy Remix Episode The Voice Indila Practical joke Sia Furler Fifty Shades of Grey Movieclips David Guetta Dance Choreography Song Film Halloween Valentine's Day Long hair Foundation Nail Color Hairstyle Hair Cosmetics 14% 12% 10% 8% 6% 4% 2% 0% Yoga Color Ice cream Foundation Hairstyle Chocolate Psy Hair Long hair Physical exercise Nail Cake Recipe Fashion Choreography The Voice Cosmetics Video blog Sia Furler Movieclips AVERAGE 0% 5% 10% 15% 20% 25% % of women 25-44 in total views of the topic 30% 35% 40% 55% 19% 15% 5% BEAUTY MUSIC COOKING LIFE STYLE 5% FASHION YOGA PHYSICAL EXERCISE VIDEO BLOG CHOCOLATE CAKE RECIPE ICE CREAM PSY THE VOICE SIA FURLER MOVIECLIPS CHOREOGRAPHY LONG HAIR FOUNDATION NAIL COLOR HAIRSTYLE HAIR COSMETICS 25% 20% 15% 10% 5% 0% Topic share of total specialized topics 1% SPORT FASHION WELLNESS -77 -60 -44 -36 -30 -11 -11 -4 2 14 57 86 -100 -80 -60 -40 -20 0 20 40 60 80 100 • • EnjoyPhoenix Caroline & Safia - Mode,… Sananas Kihou Sandrea26France elsamakeup LufyMakes YouUp noemiemakeuptouch EmmyMakeUpPro eppcoline Tartofraises nail art Mon Blog de Fille Lilith Moon Fr LOdoesmakeup AsmaMakeUp 0 200 000 First 30 days views/video on the cluster 400 000 YANIS MARSHALL AYA LEVEL Guillaume Lorentz CEDRYCK.I FlorinaPerezOfficiel Cover Garden Touch Jiggy HeyCrew Victor Podcast OFF.tv TvGhettoStyle Thomas Bimai SoniaSoupha Lionel Vero Danseur… David Markosy kevitou 0 200 000 400 000 600 000 First 30 days views/video on the vertical (000s) • • • ♡ FastGoodCuisine GeorgiaSecrets Elsalifeandvlogs Hervé Cuisine style tonic Manue Maquillage SoUrbanGirl Eatcleanfit2a Marmiton Ma fleur d'oranger cuisinerapide 750grammes Albarock Chocmiel NotreFamille.com Cuisine 0 50 000 100 000 ♡ ♡ Sandrea26France Horia EnjoyVlogging WaRTeK Vlog Push Your Pink Caroline Safia Vlog Elsalifeandvlogs Clara Channel Ameliecara01 Noemie TVChannel Knoetzie Eimadolly Djulicious OnePassionTwoSisters ElviNotFound 0 100 000 200 000 300 000 400 000 Eatcleanfit2a Sissy MUA FitnessBienEtre Apn9a Doctissimo Minute Forme YogaCoaching vivelafitness 0 10000 20000 30000 40000 Jenesuispasjolie Sananas Caroline & Safia - Mode,… noemiemakeuptouch Push Your Pink Danaëmakeu p PerfectHonesty EmmyMakeUpPro natamelie lecoindelodie Adriannetrends DazzlingDrew Léa BDavisBeauty ashadedview GaLi Videostars 0 100 000 200 000 300 000 % organic views watch time % engagement Christian Dior Chanel Louis Vuitton Giorgio Armani Beauty Yves Saint Laurent Beauty Hermès GIVENCHY Alfred Dunhill 0 20 000 000 Paid views 40 000 000 60 000 000 Natural views 80 000 000 L'Oreal Paris Gemey-Maybelline Lancôme France Mixa Dove France Vichy France Guerlain Vivelle Dop BourjoisFrance larocheposay Birchbox France Sephora France Biotherm Estée Lauder France Benefit Cosmetics France Eyeslipsface fr 0 4 000 000 Paid views 8 000 000 12 000 000 Natural views 16 000 000 Paco Rabanne COVERGIRL Pantene Revlon AmorAmorbyCacharel Clinique Diesel Aveda MAC Cosmetics 0 10 000 000 20 000 000 30 000 000 40 000 000 50 000 000 Paid views Natural views Milka France lesannoncescarambar perrier Fleury Michon So Choco Officiel MoulinexFR Côte d'Or Chocolat Knorr France DanetteFrance Ferrero Rocher France cartenoire Guy Demarle Officiel Volvic France DanoneFrance MMsFrance 0 2 000 000 4 000 000 Paid views 6 000 000 Natural views 8 000 000 10 000 000 KiabiCOM NAF NAF Paris SARENZA Uniqlo France Cache Cache France La Redoute N°1 des… TheDpamTV LesMagasinsU Undiz 0 1 000 000 2 000 000 3 000 000 Paid views Natural views 4 000 000 Victoria's Secret Lacoste H&M lululemon Pepe Jeans London Timberland Elie Saab Pimkie 0 10 000 000 20 000 000 30 000 000 40 000 000 50 000 000 60 000 000 Paid views Natural views