Engaging 25 to 44 years old French women

Engaging 25 to 44 years old French women

BRANDS CHALLENGE : ENGAGING
ON YOUTUBE
Cosmetics
Physical
exercise
Yoga
Hair
Hairstyle
Color
Nail
Foundation
Long hair


Choreography
Movieclips
Sia Furler
The Voice
Psy
Ice cream
Recipe
Cake
Chocolate
•
•
•
•
•
•
•
•
•
•
•
Natural views / video
Thousands
375
325
275
225
175
125
75
25
-25
Engagement for 1000 views
-2
3
8
13
18
23
28
33
38
43
™
1
2
Identifying YouTube
target audiences
Selecting
YouTube
influencers
3
4
Identifying topics for
YouTuber’s video
Targeting
paid media towards selected
influencer audiences


55%
19%
15%
5%
5%
1%
36%
BEAUTY
43%
MUSIC
9%
COOKING
3%
LIFE STYLE
3%
LIFE SPORT
SPORT FASHION
WELLNESS
STYLE
WELLNESS
2%
FASHION
4%
OTHERS
Charlie Hebdo
GoPro
Dog
Google
Fashion
Haul video
Yoga
Physical exercise
Video blog
Chocolate
Cake
Recipe
Ice cream
Psy
Remix
Episode
The Voice
Indila
Practical joke
Sia Furler
Fifty Shades of Grey
Movieclips
David Guetta
Dance
Choreography
Song
Film
Halloween
Valentine's Day
Long hair
Foundation
Nail
Color
Hairstyle
Hair
Cosmetics


14%
12%
10%
8%
6%
4%
2%
0%
Yoga
Color
Ice cream
Foundation
Hairstyle
Chocolate
Psy
Hair
Long hair
Physical exercise
Nail
Cake
Recipe
Fashion
Choreography
The Voice
Cosmetics
Video blog
Sia Furler
Movieclips
AVERAGE
0%
5%
10%
15%
20%
25%
% of women 25-44 in total views of the topic
30%
35%
40%
55%
19%
15%
5%
BEAUTY
MUSIC
COOKING
LIFE
STYLE
5%
FASHION
YOGA
PHYSICAL EXERCISE
VIDEO BLOG
CHOCOLATE
CAKE
RECIPE
ICE CREAM
PSY
THE VOICE
SIA FURLER
MOVIECLIPS
CHOREOGRAPHY
LONG HAIR
FOUNDATION
NAIL
COLOR
HAIRSTYLE
HAIR
COSMETICS
25%
20%
15%
10%
5%
0%
Topic share of total
specialized topics
1%
SPORT FASHION
WELLNESS
-77
-60
-44
-36
-30
-11
-11
-4
2
14
57
86
-100
-80
-60
-40
-20
0
20
40
60
80
100
•
•
EnjoyPhoenix
Caroline & Safia - Mode,…
Sananas
Kihou
Sandrea26France
elsamakeup
LufyMakes YouUp
noemiemakeuptouch
EmmyMakeUpPro
eppcoline
Tartofraises nail art
Mon Blog de Fille
Lilith Moon Fr
LOdoesmakeup
AsmaMakeUp
0
200 000
First 30 days views/video on the cluster
400 000
YANIS MARSHALL
AYA LEVEL
Guillaume Lorentz
CEDRYCK.I
FlorinaPerezOfficiel
Cover Garden Touch
Jiggy HeyCrew
Victor Podcast
OFF.tv
TvGhettoStyle
Thomas Bimai
SoniaSoupha
Lionel Vero Danseur…
David Markosy
kevitou
0
200 000
400 000
600 000
First 30 days views/video on the vertical (000s)
•
•
•
♡
FastGoodCuisine
GeorgiaSecrets
Elsalifeandvlogs
Hervé Cuisine
style tonic
Manue Maquillage
SoUrbanGirl
Eatcleanfit2a
Marmiton
Ma fleur d'oranger
cuisinerapide
750grammes
Albarock
Chocmiel
NotreFamille.com Cuisine
0
50 000
100 000
♡
♡
Sandrea26France
Horia
EnjoyVlogging
WaRTeK Vlog
Push Your Pink
Caroline Safia Vlog
Elsalifeandvlogs
Clara Channel
Ameliecara01
Noemie TVChannel
Knoetzie
Eimadolly
Djulicious
OnePassionTwoSisters
ElviNotFound
0
100 000 200 000 300 000 400 000
Eatcleanfit2a
Sissy MUA
FitnessBienEtre
Apn9a
Doctissimo
Minute Forme
YogaCoaching
vivelafitness
0
10000
20000
30000
40000
Jenesuispasjolie
Sananas
Caroline & Safia - Mode,…
noemiemakeuptouch
Push Your Pink
Danaëmakeu p
PerfectHonesty
EmmyMakeUpPro
natamelie
lecoindelodie
Adriannetrends
DazzlingDrew
Léa BDavisBeauty
ashadedview
GaLi Videostars
0
100 000
200 000
300 000
% organic views
watch time
% engagement
Christian Dior
Chanel
Louis Vuitton
Giorgio Armani Beauty
Yves Saint Laurent Beauty
Hermès
GIVENCHY
Alfred Dunhill
0
20 000 000
Paid views
40 000 000
60 000 000
Natural views
80 000 000
L'Oreal Paris
Gemey-Maybelline
Lancôme France
Mixa
Dove France
Vichy France
Guerlain
Vivelle Dop
BourjoisFrance
larocheposay
Birchbox France
Sephora France
Biotherm
Estée Lauder France
Benefit Cosmetics France
Eyeslipsface fr
0
4 000 000
Paid views
8 000 000
12 000 000
Natural views
16 000 000
Paco Rabanne
COVERGIRL
Pantene
Revlon
AmorAmorbyCacharel
Clinique
Diesel
Aveda
MAC Cosmetics
0
10 000 000 20 000 000 30 000 000 40 000 000 50 000 000
Paid views
Natural views
Milka France
lesannoncescarambar
perrier
Fleury Michon
So Choco Officiel
MoulinexFR
Côte d'Or Chocolat
Knorr France
DanetteFrance
Ferrero Rocher France
cartenoire
Guy Demarle Officiel
Volvic France
DanoneFrance
MMsFrance
0
2 000 000
4 000 000
Paid views
6 000 000
Natural views
8 000 000 10 000 000
KiabiCOM
NAF NAF Paris
SARENZA
Uniqlo France
Cache Cache France
La Redoute N°1 des…
TheDpamTV
LesMagasinsU
Undiz
0
1 000 000
2 000 000
3 000 000
Paid views
Natural views
4 000 000
Victoria's Secret
Lacoste
H&M
lululemon
Pepe Jeans London
Timberland
Elie Saab
Pimkie
0
10 000 000 20 000 000 30 000 000 40 000 000 50 000 000 60 000 000
Paid views
Natural views