Robeks Franchise Report.pages

Transcription

FRANCHISE INFORMATION REPORT | ROBEKSFRANCHISE.COM
CONTENTS
WHAT IS ROBEKS? ...............................................................................................................................3
WHY CHOOSE ROBEKS?.....................................................................................................................5
THE ROBEKS STORY ...........................................................................................................................7
WHY THE HUMMINGBIRD? ..................................................................................................................9
WHAT LOCATIONS ARE AVAILABLE? ................................................................................................10
WHY FRUIT SMOOTHIES? .................................................................................................................11
A GROWING INDUSTRY .....................................................................................................................13
THE ROBEKS MENU ...........................................................................................................................16
WHO ARE MY CUSTOMERS? ............................................................................................................18
ROBEKS CUSTOMER REVIEWS .......................................................................................................20
ROBEKS FRANCHISE REVIEWS .......................................................................................................21
WHO MAKES A GOOD ROBEKS FRANCHISEE? ..............................................................................23
WHAT ARE MY STARTUP COSTS? ....................................................................................................24
HOW MUCH MONEY CAN I MAKE? ...................................................................................................29
HOW DO I FINANCE A ROBEKS? ......................................................................................................32
MEET THE MANAGEMENT TEAM ......................................................................................................34
FAQ AND QUICK FACTS .....................................................................................................................36
NEXT STEPS .......................................................................................................................................39
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WHAT IS ROBEKS?
Before the 1990s, fruit smoothies were hard to come by If you wanted a healthy smoothie, you purchased
fresh fruit or vegetables and blended one in your
kitchen or you visited a health food store far off the
beaten path. Smoothies were the obscure food of the
athletic or health-conscious.
Fast forward two decades and real fruit smoothies
have become a staple of the American diet and a
perfectly normal alternative to a fatty, fast food meal.
The market for fresh fruit smoothies and juices has
expanded exponentially. The smoothie industry now
generates $2 billion a year in sales. More people are
choosing smoothies for a meal. The ranks of the
health-conscious have swelled. A generation of
young customers raised on smoothies now consume
them as an alternative to fast food, baby boomers are
taking their doctor’s advice and opting for smoothies
to improve health.
Smoothie chains and franchises are now
commonplace in many markets and smoothies have
even crept onto the menus at well known fast food
chains. Owning a smoothie business is more than a
lucrative business, it’s a smart business that helps
people live better, healthier lives.
life and critical for anyone who is time-crunched and
wants to take back control of what they put into their
body.
We make it easy for health conscious consumers
in need of a quick meal by making healthy, delicious
smoothies with premium-quality ingredients. We
believe excellent taste only comes from having the
best ingredients, the freshest fruits and vegetables.
Taste a Robeks fruit smoothie and you’ll see for
yourself. WHY?
Obesity, once tolerated or swept under the rug, is
often cited as one of the greatest correctible and
curable drains on healthcare and is the genesis of
other health-related problems such as diabetes and
high blood pressure.
Due to fast rising healthcare costs, there will be
intense pressure on Americans from insurance
companies and employers to lose unnecessary
weight and maintain a healthier and more active
lifestyle.
A smoothie is more than just a menu item or meal
replacement, it’s an important part of living a healthy
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Our franchise owners are deeply
passionate about the benefits of healthier
eating, and what they can do to help
guests maintain active and healthy
lifestyles.
Robeks is a gathering place for people who want
to live healthier lifestyles. Each of our stores quickly
develops a core community of regular customers who
know one another and can share tips and ideas for
healthy living.
Our customers “take ownership” of their local
Robeks. If you look at our Facebook page, you’ll see
the type of brand that we have built: People love our
product, they seek us out, they sing our praises.
Read the comments and you’ll see just how far our
reputation precedes us.
Robeks is also defined, in part, by what we are
not. We’re a smoothie shop. Smoothies account for
more than 80% of our revenue. We are not trying to
sell customers a breakfast burrito or an 800-calorie
sandwich when they walk through the door. That’s not
the reason that customers come to us, and that’s not
who we’re trying to be.
The market for smoothies is growing and we’re
growing with it. We plan to add hundreds of locations
throughout the United States by working with
franchisees to bring Robeks to many cities that still
lack a source for premium fruit smoothies and juices. 4
WHY CHOOSE ROBEKS?
Six simple yet powerful reasons: 1. RAPID GROWTH SEGMENT.
The U.S. smoothie market earned more than $2
billion from made-to order and packaged smoothies,
up more than 80% in the last 5 years, according to
Mintel International Group. Many believe the
smoothie business is where the specialty coffee
business was 20 years ago.
2. BRAND POWER.
While Robeks has roots in Southern California,
brand awareness is growing steadily across the
country. We are now in 15 states and the District of
Columbia. Guests love our logo, our welcoming
experience and especially, the tantalizing variety of
premium-quality, natural and nutritious smoothies and
snacks. Robeks has also emerged as the premium
smoothie concept in several key markets on the east
coast.
3. BROAD DEMOGRAPHIC
APPEAL.
Robeks appeals to all age, gender and economic
segments. Moms, dads, kids, grandparents, business
people, gym enthusiasts and teens with active
lifestyles all visit Robeks. Men and women alike enjoy
smoothies as a filling, enjoyable meal choice or
snack. Plus, they think of their smoothie as a guiltfree treat.
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4. DEMAND FOR LIFEENHANCING, FUNCTIONAL
FOODS.
More than ever, people want to eat healthier so
they can feel better, more energetic and more
mentally alert. Robeks makes it easy! Our made-toorder smoothies, enhanced with our proprietary line
of nutritional boosts, deliver the right carbohydrates,
fiber, protein, vitamins, minerals and herbs to power
up metabolism and overall wellness.
5. SIMPLE OPERATING SYSTEM.
6. DOING WELL BY DOING
GOOD.
“Do what you love and the money will follow” sums
up the best reason to own a Robeks over any other
franchise concept. We really help people maintain
that all-important mind/body connection through
mental and physical well-being without compromising
the joy of eating. At Robeks, we love what we do. And
so will you. The rest is just a matter of time and
tenacity. Best of all, it is the absolute perfect time to
consider Robeks. We’re still a small, rapidly growing
company with room on the ground floor. Owning a Robeks location is full of built-in
benefits. Locations are easy to open, easier to
operate than other concepts and easy to love. And
we will guide you from contract signing to grand
opening day and beyond.
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THE ROBEKS STORY
David Robertson opened the first Robeks in 1996 in the
Westchester neighborhood of Los Angeles, just north of LAX. The
Harvard graduate was a health-conscious eater who was
dismayed at the options for fast dining and a huge fan of fruit
smoothies that health food stores sold. Roberston’s idea was simple: he believed there
was a much larger market for the high-quality
smoothie health food stores sold.
The problem was the location – for people to eat
smoothies on a regular basis, they had to be able to
grab a smoothie for breakfast, a snack or during
lunch. In other words, smoothies needed to be
available in convenient places. If he could deliver
smoothies to the market the way premium coffee
shops deliver coffee, he knew more people would
make smoothies a daily menu choice.
So he set out to create his own healthier option, a
smoothie chain that would be “best in class.” Robeks
would use the best ingredients, the best dietary
supplements, and would target people who wanted to
eat healthier and live a healthier lifestyle.
The U.S. stores started on the West Coast, where
Robeks has built a huge following of “raving fan”
customers, including many famous celebrities. (If you
do a Google Image search for “Robeks” you’ll see
just how popular we are with the Hollywood crowd.)
Franchisees will find that our good word-of-mouth
reaches far beyond our current trade areas. If you
look at our Facebook page, you’ll see that a lot of
Robeks fans are currently deprived — they’ve tasted
a Robeks smoothie and they know it’s the best, but
they can’t get one where they currently live.
Smoothies are now normal parts of the American
diet. Want evidence of how popular they’ve become?
Even fast food giants like McDonald’s have tried to
horn in on the market by selling their fast-food version
of smoothies. Of course, a McDonald’s smoothie isn’t
anything like a Robeks smoothie — whether you’re
talking about nutrition or taste — and it’s no secret
that healthy diners don’t exactly seek out the burger
chains.
They do seek out Robeks. One way we earn
customer loyalty is by offering a variety of choices
and an innovative menu. We’ve led the industry by
touting the superfruits movement and making
previously exotic Brazilian superfruits such as açaí
more accessible. We’re constantly looking for ways to
offer new flavors and better nutrition. We have
also introduced customers to green smoothies made
with kale, smoothies made with Greek yogurt, which
has twice the protein and far fewer carbs than
traditional American yogurt, and smoothie bowls. We
also expanded our fresh-squeezed juice offerings to
bring more choices to customers, and have seen that
part of our business grow quickly.
As healthy eating becomes more and more
popular and the demographic for smoothie customers
expands from health fans to baby boomers to trendy
young people and busy workers, we’ll keep
developing new ways to make sure they keep coming
back. 7
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WHY THE HUMMINGBIRD?
From the beginning, Robeks wanted a brand symbol that
communicated the essence of the Robeks brand. Hummingbirds are bursting with energy and are
known worldwide as pollinators of fruits. The
amazing, colorful birds are tireless in their search for
the best food that nature provides — just like Robeks.
Most live in tropical areas, so they also conjure up
images of our popular flavors, such as açai (“ah-sighee”), mango and pineapple. And hummingbirds are
discerning eaters: They know which foods suit their
metabolism, and they seek them out.
In many cultures hummingbirds are also a sign of
good luck. Hummingbirds flap their wings as much as
100 times a second, in a figure 8 pattern, the symbol
of infinity. Their feats of endurance and beauty, and
their dazzling displays of energy earned them
mythical status among Native Americans. The
Aztecs, for one, used hummingbirds as a symbol for
some of their gods.
Hummingbirds are also full of cheer. Their energy
and beauty are prized to the point that gardeners will
create lush landscapes just for them.
Many of our customers are a lot like our
hummingbird — friendly, full of energy, and health-
conscious — and we create our own lush landscape
to attract them. Robeks stores are bright, friendly and
full of activity. Fresh ingredients and whirring blenders
whip up intensely flavorful smoothies that are both
nutritious and delicious. And from start to finish, our
customers know exactly what they’re putting into their
body.
When Robeks opened its first store in 1996, the
hummingbird was a natural fit.
We invited our legions of Facebook fans to name
our hummingbird mascot — and received a wave of
responses. Jennie Moore suggested “Harmony,”
which Facebook voters made the top choice.
Considering all the work that Robeks puts into
sustainable harvesting, healthy eating and supporting
our customers and communities, we think “Harmony”
is a great name. 9
WHAT LOCATIONS ARE
AVAILABLE?
Territories Available for Robeks Franchises
SINGLE / MULTI / AREA DEVELOPMENT
The quality of the smoothies and juices offered by Robeks has inspired many of our customers to inquire
about opening their own stores. We welcome partnerships with people who share our commitment to health and
nutrition. Opportunities to open a Robeks are available in the following areas, where new franchisees will be able
to rub elbows and learn from other successful local franchise owners. Opportunities are available across the
United States, including but not limited to the following areas:
SINGLE - MULTI STORE & AREA DEVELOPMENT
Arizona
Los Angeles
Philadelphia
Atlanta
Maryland
Pittsburgh
Chicago
Miami
San Bernardino County
Connecticut
New York
San Diego
Florida
Northern California
Virginia
Hawaii
Ohio
Washington DC
Kansas City
Orange County
Western Washington
INTERNATIONAL DEVELOPMENT
The desire for healthy foods and healthy lifestyles is a global phenomenon. Robeks is currently seeking
master franchisee partners worldwide. Please contact us to discuss our International Opportunity.
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WHY FRUIT SMOOTHIES?
From the beginning of the smoothie industry, smoothies have been
a convenient, grab and go healthy meal in a cup or bowl. If someone is in a hurry, they can walk into one of
our stores and walk out a few minutes later with a
nutritious smoothie that can help them reach the 9 to
13 daily servings of fruits and vegetables that the
U.S. Department of Health and Human Services
recommends. Smoothies and Smoothie Bowls are an
excellent replacement for the typical junky, fast food
meal.
The tropical regions of South America, especially
Brazil, are the largest suppliers of fresh fruit and
natives of this region are well versed on the health
benefits of juice. For centuries, juice and fruits have
been a staple of a healthy diet for much of South and
Central America.
As Americans become more aware of the need to
live a healthy lifestyle, they are turning to diets that
are also high in whole fruits and vegetables and the
fresh juices that come from them. When you peel a
banana or eat a strawberry, you know that what you
are putting in your body is natural, not processed. At
Robeks, customers see every ingredient as it goes
into the blender — whether it’s a pineapple, wheat
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grass, a banana, a mango, or a wholesome dairy
product.
They can see and smell the quality that will be
going into their bodies.
The success of the Robeks concept has drawn the
attention of fast food competitors, who have added
“smoothies” to their menu in an attempt to expand
their business. The competition hasn’t slowed us
down. Instead, we’ve been able to educate our
customers and communities about the difference
between our fresh, natural smoothies and those
made by fast food giants, which may include
additional processed sugars, powdered milk
products, and other artificial ingredients.
Like any other business, serving the highest
quality product is always a sustainable market
position.
With this national emphasis on healthy eating,
Robeks hopes to nudge more Americans toward
selecting premium, natural, wholesome fruit
smoothies instead of high-fat, high-calorie, processed
foods.
“Our customers are health conscious and
smoothie savvy,” says Robeks franchise owner Bob
Kenz. “We continually educate them about our
products so they are equipped to make more
informed decisions when it comes to staying healthy
while eating conveniently.”
Robeks President David Rawnsley emphasized
that “Robeks smoothies are different from fast food,
quick service smoothies. Ours contain premium,
quality ingredients. Americans need healthier, more
wholesome foods, even when they are on the run. As
an alternative to fatty, greasy meals, a whole-fruit
smoothie is a satisfying way to enjoy essential
vitamins, minerals, protein, fiber, and vital
antioxidants.”
From the moment customers walk into Robeks
and hear blenders whirling, they know they are not in
a fast food place. Robeks smoothies are made-toorder and carefully prepared by hand, not dispensed
from a machine. 12
A GROWING INDUSTRY
The smoothie market in the U.S. generates $ billion in annual
sales according to IBISWorld, and smoothie consumption shot up
120% from 2010 to 2015 according to research firm Mintel. Smoothie businesses have benefited from a trend
toward healthier eating.
Americans are increasingly waking up to the
country’s obesity epidemic and are searching for
solutions. One of the best solutions is for Americans
to make healthier choices when they eat out.
Smoothies are quick, portable, convenient and
delicious — so they offer all the advantages of a fast
food meal without the disadvantage of wrecking your
health.
Robeks makes the most of those advantages. Our
insistence on premium ingredients means that our
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customers are getting the most nutritious smoothie
offered by anyone, anywhere. Our franchise owners
and sales associates are passionate about healthy
lifestyles and proper nutrition, and they can help
guide customers to the best choices — whether the
customer is trying to lose weight, build muscle, boost
their immune system, prepare for a marathon, or just
get a caffeine-free morning “wake-me-up” jolt.
While Robeks has roots in Southern California,
brand awareness is growing steadily across the
country. We are now in 15 states and the District of
Columbia and have expanded to Japan. Guests love
our hummingbird logo, our trademark welcoming
experience and, especially, our variety of premiumquality, natural and nutritious fruit smoothies and
juices. In many parts of the country, smoothies are
still a novelty — but word-of-mouth has helped build
a nationwide fan base. People who have had our
smoothies don’t forget them. Instead, they talk about
them with their friends, and clamor for a chance to
buy another one. Just check our Facebook page for
proof.
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A WIDE RANGE OF CUSTOMERS
Robeks draws a wide range of customers. Our
core customers are very health-conscious and
smoothie-savvy. These high frequency customers
view our smoothies as an integral part of their healthy
lifestyle. Baby boomers are another big base of
customers for us. A lot of people are trying to improve
their health and are trading their greasy fast food
habits for smoothies, smoothie bowls and freshsqueezed juices. They know they need to be
healthier, and we let them accomplish that without
feeling like they’re being punished. Our smoothies
taste great, so making the switch isn’t a burden.
We are also getting more customers who are
trying to kick coffee habits and caffeine addictions in
favor of a nutritious alternative. Some of our
supplements offer a natural boost to alertness, so
customers can get their morning perk without the
nervous after-effects or afternoon “crash” of caffeine.
Our stores also have a high-energy vibe, as well,
thanks to bright colors, big smiles and whirring
blenders, and that upbeat energy rubs off on our
customers. Athletes also seek us out. Our attention to
nutrition and dietary supplements means that we are
a valued partner as they seek to push their bodies to
peak performance. Finally, Robeks has become a gathering place for
younger people who we call the “Smoothie
Generation.” Their parents brought them to Robeks
when they were kids, and now a smoothie is just a
normal part of their lifestyle.
Demand for smoothies is growing for the reasons
we discussed and Robeks will continue to be a
premium provider and innovator in this important
segment of the food industry.
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THE ROBEKS MENU
Innovation, commitment to best healthy ingredients sets Robeks
apart from competition The Robeks menu appeals to a broad spectrum of
customers looking for healthy, convenient meals or
snacks that deliver just as much nutrition as they do
flavor. Robeks takes an uncompromising approach to
nutrition by using whole fruits and vegetables and
have been allowed to ripen naturally for its smoothies
and fresh-squeezed raw juices. Fruits and vegetables
that are allowed to fully ripen before being picked
have more nutrition and more natural sweetness,
which allows us to deliver great-tasting items without
adding any granulated sugar. Best of all, customers
can see exactly what goes into the items we serve.
They can watch as strawberries, blueberries,
pineapple, cucumber, kale and other ingredients go
into the juicer or blender — so they know that
everything Robeks offers is natural and not
processed.
Robeks has been on the leading edge of healthy
eating trends since opening in 1996. We were one of
the first quick service restaurants to provide full
nutritional information for everything on our menu,
and we pioneered the use of the Brazilian superfruit
açaí, which is high in antioxidants, in smoothies.
In recent years, we have introduced smoothie
bowls to the industry — thicker smoothies topped
with bananas and granola that have become a
popular meal replacement; we have introduced a kale
smoothie, the Tropi-KALE, which not only convinced
customers to give the leafy green a try — it quickly
became one of our most popular menu items; we
debuted smoothies made with Greek yogurt; we
expanded our fresh-squeezed juice options to include
many more vegetable juices and a Create Your Own
Juice option; and we have revamped our menu
boards to highlight the diverse healthy options
available.
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PRODUCTS WITH PURPOSE,
FLAVORS WITH FUNCTION
We offer smoothies, fresh-squeezed juices, frozen
yogurt and nutritional supplements.
Our products are aimed at different types of
consumers — someone who is trying to lose weight
probably doesn’t need our “800 lb. Gorilla™”
smoothie (with soy milk, peanut butter, bananas,
chocolate, non-fat yogurt, and whey protein). At
a whopping 50 grams of protein, it’s a product
that is perfect for an athlete. At the same time,
our low-calorie “Awesome Açai,” while
delicious, might not be the best choice for
someone who needs a big dose of protein in
their diet — although we can always use our
nutritional supplements to add more protein,
vitamins and minerals.
One of the reasons our customers love us is
that we can help guide them toward the choices
that will be best for their bodies and fitness
objectives.
We have many ways to craft a smoothie to
make it the perfect fuel for each customer —
and each is blended to order.
We offer 11 different proprietary boosts
created only for Robeks and designed to help
meet a variety of nutritional needs – all without
changing the exceptional taste and texture of
our smoothies. Our boosts are designed to add
vitamins and minerals, increase energy,
improve the immune system, reduce
cholesterol and promote healthy digestion,
enhance memory, boost the cardiovascular
system, optimize workout performance, speed
up your metabolism or add protein to your diet. 17
WHO ARE MY CUSTOMERS?
Health-conscious consumers flock to Robeks. More than ever, people want to eat healthier so
they can feel better, have more energy and be more
mentally alert. Robeks makes it easy! Our made-toorder smoothies can be enhanced with our
proprietary line of nutritional boosts in order to deliver
the right carbohydrates, fiber, protein, vitamins,
minerals and herbs to power up metabolism and
overall wellness.
While all of our customers are on the path to
healthy living, they take different routes to get there.
Here’s a look at our typical types of customers:
food. They’re simply trading in a greasy, unhealthy
meal for a fruity, delicious and wholesome one.
HEALTH FIRST:
COFFEE ALTERNATIVE
SEEKERS:
Our core customers are very health-conscious and
smoothie-savvy. These are the folks who used to
have to make smoothies at home, or get them at
health stores, and who didn’t have a fast food option
before Robeks. They care too much about their
bodies to put junk into them, and tend to view food as
fuel that is as important for its nutrition as it is for its
taste. They are loyal Robeks customers because we
give them both — top of the line nutrition and
excellent, natural flavor. They visit the stores
frequently, often 5-7 times a week, mostly at
breakfast.
BABY BOOMERS:
A lot of people are trying to escape years of bad
eating habits, and they turn to Robeks to help them
make better choices. As Baby Boomers age, bad
habits are starting to catch up. Doctors have told
them they need to eat better, and take better care of
themselves — and they are looking for ways to be
healthier without feeling like they’re being punished
by a bland, boring menu. Robeks gives them exotic
flavors and healthy options so they still get to enjoy
DIETERS:
Fresh fruit smoothies can be an important part of a
serious weight loss plan. For many people who have
busy lives, opting for a smoothie for breakfast or
lunch is an easy way to control calorie intake. Robeks
offers a variety of smoothies aimed at people seeking
to lose weight and these customers stick with their
choices for several months at time.
These are customers who want a morning ”pickme-up,” but who want to avoid caffeine and its
negative cardiovascular effects. Robeks smoothies
can provide an energy boost, particularly with the
addition of our Powerbek supplement — a natural
energizer. Our stores also have a high-energy vibe
thanks to bright colors, big smiles and whirring
blenders — and that upbeat energy rubs off on our
customers.
ATHLETES OF ALL AGES:
Robeks takes pride in delivering the nutrition that
customers need, and those needs can be very
different for an athlete. We can provide extra protein
and extra carbs depending on training needs and
goals. We understand that the best pre-workout
smoothie is not the same as the best post-workout
smoothie. In one case, you want to provide muscles
the energy they need to power through a workout; in
the other you want to make sure muscles are getting
what they need to strengthen and rebuild. We can
make a smoothie to help boost metabolism, optimize
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workout performance, provide needed protein and/or
burn fat. We understand how food fuels the body, and
can help make sure that you are filling up on
“premium.”
tend to be drawn more by the excellent taste than the
outstanding nutrition, but we’re happy that we get to
deliver both. For many people, a smoothie can be a
refreshing mid-morning or mid-afternoon snack.
THE SMOOTHIE GENERATION:
“HEALTHY BUT WITH A SWEET
TOOTH” CUSTOMER:
Smoothies started to go mainstream in the 1990s,
so there is now an entire generation for which
smoothies are a normal, everyday choice. These are
children of the “health first” crowd that first flocked to
Robeks, and were eager to share the excellent
nutrition with their kids. Robeks stores near schools
often become a prime gathering spot for high school
students, college students and younger people — a
gathering place where people make friends who will
help reinforce one another’s healthy lifestyles.
Not all smoothies are just for health; sometimes
our customers want a great tasting and sweet dessert
alternative. We offer a range of healthy dessert
options and our menu includes special sherbets and
yogurts that make them both healthy and great
tasting! THE MOBILE WORKFORCE:
Robeks sees salesmen, police officers,
technicians, and other service workers throughout the
day who stop in to get smoothies between calls. They
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ROBEKS CUSTOMER REVIEWS
Robeks customers are passionate. If there’s one complaint that we
hear, it’s that people wish they could always get our smoothies, no
matter where they live. Here are some of the things our customers have
said on Facebook:
“Slowly forming an addiction to Robeks smoothies
that is requiring a daily fix, and I plan on taking others
down with me! Or should I say up?? … Actually, my
movement would probably prove successful if there
were more of an abundance of locations. I’m in
Southern Cali, Los Angeles County/San Gabriel
Valley area. Surprisingly, the further away from L.A. I
go, and east toward the Inland Empire, Robeks is
more and more scarce. Today, I suggested a friend
get a smoothie from Robeks, and she was totally
keen on the idea, but when I looked up locations,
there were none showing in her area (Riverside, CA)
on the website, which resulted in a sad face on her
behalf. I hope Robeks plans to go viral!”
— Noelle Jefferson
“I love Robeks!!!! My favorite smoothie is the
hummingbird!!!!! Can you please get a Robeks on the
ave in the university district at the UW?!?!?!? I really
miss my twice daily Robeks fix!!!!!!”
— McKenna Blenz
“Robeks needs to come to Grand Rapids,
Michigan! It’s a young city with lots of growth and a
progressive attitude. Only problem is there’s no
Robeks! All the college kids would love it.”
— Anne Hertl
“I used to work here. Ask for papaya juice, yogurt,
raspberry, and mango, add coconut. thank me later!!”
— Justin Yang
“Woke up with a smoothie on my mind…… Wish
ROBEKS was 24hr. (hint hint)”
— Kimberley Jackson
“Visited your location off of Bloomingdale here in
FL. Just wanted to say the staff there is always so
friendly. I’ve been there 3 times in like the past week
and the employees gave me an excellent
experience…the smoothies were even better! :)”
— Caitlyn Pascua
“The Açai Fit smoothie is the best smoothie I’ve
ever had. Getting in my car now to go and get one.
My 7yo daughter’s fav is the infinite orange.”
— Mike Pallet
“I’ve brought three people to Robeks this summer
to see if they’d like it as much as I do…they have yet
to emerge. :)”
— Adrienne Watts
“We need a Robeks in Springfield Missouri area!!!
I miss it so much”
— Tasha Hord
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ROBEKS FRANCHISE REVIEWS
What’s the best way to get a handle on a franchise system?
Adolfo, the store manager for the original Robeks Smoothie location
Talk to the actual franchise owners who own and
operate Robeks. Real franchise owners are the most
accurate source for a Robeks franchise review. Here
are some of their stories:
“For almost 25 years, I worked in public relations
and crisis communications. I wound up counseling
clients when the plant blew up or you had a product
recall or an environmental accident. I decided I
wanted to recharge my batteries and see what else
there was to do. My wife is a personal trainer. Health
and nutrition are very important to us. One of the
reasons that I looked hard at Robeks was because it
was all about health and nutrition, and I try to lead a
healthy lifestyle and we also knew that it was going to
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be an area that would continue to grow. … There’s
just so much credibility to what we do. We’re selling
something that is good for people, that is healthy, that
is nutritious. I just really enjoy that it’s all about having
a great product and knowing we’re best in class and
knowing that we are making a difference in people’s
lives. Our stores are cool and energizing, and we
appeal to customers who want to take better care of
themselves and who tend to be a little more educated
and affluent. It’s an easy store to operate.”
— Dan Stanowick, who pioneered the brand in
Ohio eight years ago and now oversees 11
Robeks stores in Cleveland and Columbus
“There is structure in place so you aren’t left alone
to fend for yourself. You have help. The regional
manager we have has been fantastic. They will help
you in any way they can.”
— Sharon Spelling, who owns two stores in the
Stamford, Conn., area. She and her husband
Richard moved to the United States from Great
Britain in 2004. “If you go into store in downtown D.C., you’re as
likely to stand next to a powerful K Street lobbyist as
the guy who mops the floor at night. It’s a very broad
swath of people, from ethnicity to nationality to age.
It’s a product that appeals to a lot of people. In a
store that’s near a high school, it’s not unusual from 3
to 4 p.m. to see 30-40 high schoolers hanging out.
We have all kinds of people in the store.”
— Adam Perel, who opened the first Robeks
store in Washington. D.C. in 2004. There are now
19 operating in the area and the D.C. market is
one of the fastest growing areas for Robeks.
22
WHO MAKES A GOOD ROBEKS
FRANCHISEE?
A successful Robeks franchisee is someone who wants to make
money by helping their community be healthy. Our top performers understand the nutritional
advantages of a high-fruit diet and are able to guide
customers to smoothies that will help them achieve
their health goals — whether they are trying to lose
weight, build muscle, gain endurance, boost the
metabolism or improve their memory.
Fruit smoothies are an increasingly popular part of
a healthy lifestyle and one of the easiest ways to
make sure you get the nutrients your body needs.
People who choose to live a healthy lifestyle want to
be around, and supported by, other people making
the same choices. A neighborhood Robeks fulfills this
need.
Our franchise owners are evangelists about
healthy eating and healthy living, and they develop
community relationships with schools, health clubs
and yoga studios, hospitals and doctors’ offices.
There are many people in each community who are
eager to help residents live better, healthier lives —
and a successful Robeks franchisee is an outgoing,
engaging person who connects with those people
and helps them understand the many ways that
Robeks can help.
Robeks is a successful, growing business, but in
15 years we’ve noticed that franchisees who are
eager to give back to their communities are the ones
that reap the greatest returns. Get involved in charity
walks. Become a community booster.
Robeks is a caring brand. Franchisees with a zeal
for healthy living stand out. Customers recognize that
you’re not just selling smoothies — you’re supporting
health.
Previous food or restaurant experience is helpful
although not required. There is no cooking at a
Robeks. Smoothies share many qualities with other
food service operations so prior food experience may
shorten your learning curve.
It’s also important to be able to manage small
teams of younger workers, to set an upbeat tone in
the store, to be a problem-solver, to understand the
values of marketing and promotion, and to get along
well with other franchisees.
Most of all, you have to love people! Smoothies
are fun to make and fun to eat. When customers
come in and stare at your menu board with confused
looks, you are the passionate expert that helps them
learn about healthy fruit smoothies and juices. Your
guidance can turn that casual customer into someone
who comes in several times a week. 23
WHAT ARE MY STARTUP
COSTS?
Your estimated initial investment
All figures in Item 7 are estimates only based upon the cost of our new generation store design. We rely on
information provided to us by our franchisees in the states in which we operate.
AMOUNT (SEE NOTE 1)
METHOD OF
PAYMENT
Initial Franchise
Fee
$25,000
$25,000
Lump Sum
Upon Signing
the Franchise
Agreement
Leasehold improvements
$90,000
$124,000
As Arranged
As Arranged
Equipment
$62,000
$83,800
As Arranged
As Arranged
Fixtures
$14,000
$23,000
As Arranged
As Arranged
Signs
$5,000
$8,500
As Arranged,
Lump Sum
As Arranged
Computer system (includes POS
system, networking and
software) and retail radio
$7,500
$10,000
As Arranged
As Arranged
Professional Fees
$6,500
$13,000
As Arranged
As Arranged
Security Deposits, Utility
Deposits and Business Licenses
$4,500
$8,500
As Arranged
As Arranged
Real Estate Costs
$3,500
$7,000
As Arranged
As Arranged
Opening Inventory
$6,000
$8,000
As Arranged
As Arranged
TYPE OF EXPENDITURE
WHEN DUE
24
AMOUNT (SEE NOTE 1)
METHOD OF
PAYMENT
WHEN DUE
Grand Opening
Advertising
$7,500
$7,500
As Arranged
As Arranged
Travel for Training
$1,500
$3,500
As Arranged
As Arranged
Miscellaneous and Additional
Funds (for first 3 months of
operations)
$10,000
$15,000
As Arranged
As Arranged
TOTAL
A$243,000
A$336,800
TYPE OF EXPENDITURE
NOTES: (1) The number in the first sub-column under
Column 2 shows the low end of the range of
the estimated amount for the particular expenditure;
the number in the second sub-column under Column
2 shows the high end of the range of the estimated
amount of the expenditure. The low/high range for
Store initial investment costs depends on the size of
your Store, prior use and overall condition. Our
expenses assume you locate in an outdoor strip
shopping center. We base the low range on an 800
square foot store and the high range on a 1,200
square foot store. The low range assumes the
condition of the store requires minimal improvements
to renovate it to our requirements for a ROBEKS®
Store. The low and high ranges assume that
construction, labor and materials are competitively
priced.
(2) Leasehold improvements include costs to
conform the approved location to our
comprehensive specifications for lighting, flooring,
wall coverings, ceiling treatments, retail displays,
store front design and build-out, building and health
permits, general trade dress components and
other improvements to prepare the store for opening.
Actual costs will depend on the size and
preexisting condition of the approved location. These
estimates assume no structural, storefront or exterior
renovations and a competitive environment where
multiple contractors bid the leasehold improvements
using the best available labor and material pricing in
the local market. These estimates also assume that
the leasehold premises are delivered in a “Vanilla
Shell” condition, meaning that the landlord provides
most base building interior improvements such as
mechanical systems, utility lines and equipment,
some ceiling and lighting improvements, electrical
outlets, drywall finish, and restrooms, or a credit to
tenant for the same. Actual costs may be lower if
the landlord provides over-standard improvements or
contributes any additional tenant
improvement allowance.
25
(3) Equipment includes walk-in, reach-in and
under-counter refrigeration and freezers as
needed, smoothie-making equipment, juicing
machines, shelving, sinks, small wares, and other
items needed to operate a standard ROBEKS®
Store. All equipment must be new, not used,
unless otherwise approved by us in writing. Our chart
assumes that you purchase, rather than lease,
all equipment. However, your initial expenses may be
lower if you lease or finance equipment.
(4) Fixtures include all custom-made millwork
including retail displays, cabinetry, custom
stainless steel fixtures, menu boards, wall graphics
and interior or exterior seating or furnishings
as allowed by the lease or municipality.
(5) The estimated cost of signs assumes one
internally-lit building sign and one internallylit medallion window sign per Store.
(6) Professional fees include fees for services of
professionals such as architects and lawyers,
and assume a single fee basis (as opposed to a per
hour basis) with no extraordinary circumstances. You
may use an architect of your choice to prepare the
initial floor plan if the architect is approved by us in
writing. Some of our franchisees have chosen not to
use an attorney; thus, the low end of the range does
not include attorney fees. We recommend that you
use an attorney who specializes in retail real estate.
(7) Some vendors, utility companies, and the
landlord of your premises may require you to pay
a security deposit. Landlords vary in whether they
require a security deposit and in the amount they
charge. The lease security deposit assumes no more
than 1 month of base rent. These amounts do not
include common area maintenance, real estate taxes
and insurance paid to landlord as triple-net costs.
(8) You will need to lease suitable retail space. In
consenting to a site, we consider a variety
of economic, demographic and geographic factors,
including visibility, access and proximity to substantial
daytime traffic, both pedestrian and vehicular. The
real estate category is based on rent ranging from a
low of $3,500/month to a high of $7,000/month, not
including common area maintenance (CAM) charges
or any other location-specific costs. Rent also
excludes directly billed utility costs during this period,
which we include under the miscellaneous category.
Rental rates can vary widely depending on market
conditions, the size and pre-existing condition of
the premises, and your own credit rating. These
estimates are for traditional sites and do not
include captive-audience type locations such as
malls, airports, college campuses, or free
standing structures or spaces with drive-thru
capabilities, etc.
(9) Opening inventory estimates include a
sufficient supply of ROBEKS® Nutritional Boosts
and other Proprietary Products, produce, beverages,
ingredients, dry goods, food and nutritional items and
other products sold in ROBEKS® stores for both instore production and product sales to customers. The
figures are estimates only and not a prediction of your
likely sales results or selling experience.
(10) Within the period of time from 30 days before
opening, through 60 days after opening your
Store, you must spend at least $7,500 on grand
opening advertising and promotion, but may choose
to spend more. You must submit written evidence of
such expenditures to us. We will collect by ACH the
difference, if any, between the required amount to be
spent and the amount verified by your
documentation. We will begin collecting the difference
90 days after your Store opens in equal installments
over a six month period. These funds will be
deposited in the Marketing Fund. We may have
different requirements for Non-Traditional Venues,
Co-Branded Locations and Drive-Through Locations.
If a Regional Director opens a ROBEKS store, the
Regional Director must spend at least $7,500 for
advertising, public relations and promotion in the
Territory within the period of time from 60 days prior
to, through 90 days after, the opening of the
ROBEKS store.
(11) Miscellaneous covers initial expenses not
covered elsewhere in the chart, such as for initial
office supplies, business management software costs
26
and other miscellaneous items. The amount covers a
period of 3 months. The additional funds that we
estimate you may need will vary considerably from
one franchisee to the next based on a variety of
factors, including the number of employees you
choose to hire and the salary and other benefits you
choose to pay; the extent to which you will be actively involved in
organizational-level, or store-level, operations; your
skill, experience, business acumen and credit-rating;
local competition; local economic
conditions, including rent and wage scales and the
cost of supplies; and the actual sales levels that you
reach during the initial 3 month period. The
“Additional Funds” category is not the only source
of cash, but is in addition to cash flow from
operations. We cannot estimate your cash flow
from operations and encourage you to visit operating
ROBEKS® stores to evaluate this on your own. The
Additional Funds category includes an allowance for
payroll expenses for all opening employees, but does
not include any allowance for a draw or salary to you
or other owners of the franchise.
AREA DEVELOPMENT INITIAL INVESTMENT CHART
TYPE OF
EXPENDITURE
AMOUNT
METHOD
OF
PAYMENT
WHEN DUE
TO WHOM
PAYMENT
IS TO BE
MADE
Development Fee*
$20,000 to
$75,000
Lump Sum
Upon Signing the Area
Development Agreement
Us
Initial Investment for
First Store**
$233,000 to
$326,800
See Chart
Above
See Chart Above
See Chart
Above
TOTAL
$253,000 - $401,800
27
NOTES: *The lower end of the range assumes a
development of two stores. The higher range
assumes the development of ten stores.
**These numbers include the reduced Initial
Franchise Fee of $15,000 for the first Store. All
figures in Item 7 are estimates only based upon the
cost of our new generation store design. We rely on
information provided to us by our franchisees in the
states in which we operate who have built stores of
varying sizes, venues, and levels of landlord work
and contribution to tenant’s improvement and
modified the information for the changes based on
the new generation store design. You should review
these figures and notes carefully with a business
advisor before making any decision to purchase the
franchise. 28
HOW MUCH MONEY CAN I
MAKE?
The FTC’s Franchise Rule permits a franchisor to provide
information about the actual or potential financial performance of
its franchised and/or franchisor-owned outlets, if there is a
reasonable basis for the information, and if the information is
included in the disclosure document. As of December 27, 2015, we had 94 stores open
in the U.S. These 94 stores were composed of
79 “traditional” stores (in-line or free standing open 7
days per week) and 15 “non-traditional” stores
(downtown, mall, or other location open less than 7
days per week). Of the 79 traditional stores, 71 were
operational for the full year. The charts below cover
only those 71 traditional restaurants that were in
operation for the entire year.
The information in the charts below was prepared
from sales information provided to us by franchisees.
The franchisees’ sales information is not audited. You
should consider that this information gives no weight
to specific locations, types of operators, investment
cost, or market conditions. Sales may differ widely
from one location to another, without respect to their
geographic region. You must make your own
investigation into the likely sales and costs in your
specific location and region.
A prospective franchisee who is purchasing the
assets of an existing restaurant should review the
actual financial results of the store(s) being
purchased. Prospective franchisees for nontraditional stores should not rely on the figures below,
as that type of store may experience different results. 29
AVERAGE UNIT SALES
Franchisee owned stores for the 52 weeks ending December 27, 2015
GROUP (2)
NUMBER
OF
STORES (1)
AVERAG
E NET
SALES
NUMBER AND PERCENT OF STORES WITHIN
SAMPLE THAT MET OR EXCEEDED GROUP
AVERAGE NET SALES No.
Percent
Top 20%
14
$668,474
5
35.7%
Top 40%
28
$574,299
10
35.7%
Top 60%
42
$513,155
19
39.6%
Top 80%
56
$466,327
21
37.5%
ALL
STORES
71
A$416,095
29
40.8%
(1) The number of restaurants represents
“traditional” Robeks stores open for the full fiscal year
ending December 27, 2015.
(2) Group refers to the relative performance of the
specified “traditional” stores. For example, the “Top
20%” refers to the top 20% performing stores based
on sales, the “Top 40%” refers to the top 40%
performing stores based on sales and so on.
(3) The number of stores reporting represents the
stores in the Group which submitted period profit and
loss statements during the year ending December 27,
2015. Not all stores reporting reported for all twelve
periods during the year.
(4) Average costs are calculated on average gross
sales, which are Net Sales plus the discount value of
any coupon, voucher, or other allowance that we
authorize at the time franchisee redeems the
customer’s coupon, voucher, or allowance.
ADDITIONAL NOTES:
Some outlets have sold this amount. Your
individual results may differ. There is no assurance
that you’ll sell as much.
The financial performance representation figures
do not reflect all costs and expenses that must be
deducted from the gross revenues or gross sales
figures to obtain your net income or profit. You should
conduct an independent investigation of the costs
and expenses you will incur in operating your Robeks
Store. Franchisees or former franchisees listed on
Exhibit H may be one source of information.
You are likely to achieve results that are different,
possibly significantly and adversely, from the results
shown above. Many factors, including location of the
30
business, management capabilities, local market
conditions, competition, and other factors are unique
to each business and may significantly impact the
financial performance of the business.
The actual results included in this table should not
be considered as the actual or probable performance
results that you should expect through the operation
of your business. We do not make any promises or
representations of any kind that you will achieve any
particular results or level of sales or profitability.
You are responsible for developing your own
business plan for your business. We encourage you
to consult with your own accounting, business, and
legal advisors in doing so. In developing the business
plan, you are cautioned to make necessary
allowance for changes in financial results to income,
expenses, or both, that may result from operation of
your business in different geographic areas or new
market areas, or during periods of, or in areas
suffering from, economic downturns, inflation,
unemployment, or other negative economic
influences.
Written substantiation for the financial
performance representation will be made available to
the prospective franchisee upon reasonable request.
Except as disclosed in this Item 19, we do not make
any representations about a franchisee’s future
financial performance or the past financial
performance of company-owned or franchised
outlets.
We also do not authorize our employees or
representatives to make such representations either
orally or in writing. If you are purchasing an existing
outlet, however, we may provide you with the actual
records of that outlet. If you receive any financial
performance information or projections of your future
income, you should report it to our management by
contacting our President and Chief Financial Officer,
David G. Rawnsley, c/o Robeks Franchise
Corporation, 5220 Pacific Concourse Drive, Suite
395, Los Angeles, CA 90045, (310)727-0500, the
Federal Trade Commission and the appropriate state
regulatory agencies. 31
HOW DO I FINANCE A ROBEKS?
Robeks has developed partnerships to make it easier to get
money to start your business
The business lending environment has been improving, and Robeks is partnering with lenders and financial
advisors to provide tools and options that make it much easier to get money to start a business.
Currently, there are three routes to financing that are most promising: SBA loans, matchmaking sites that link
banks and businesses, loans from a lending network, and retirement rollovers.
DIRECT CONNECT
FINANCING QUESTIONS?
Robeks has partnered with Direct Connect
Ventures (DCV), a full service franchise financing
firm, to help franchise candidates as well as existing
franchisees understand their financing options and
explore financing solutions, whether starting a new
business, adding equipment, upgrading an existing
store, or building a credit line for their business. DCV
has placed financing for thousands of startups,
refresh projects and expansion across the nation.
Through our relationship with BoeFly, you can
receive a free consult. Just call 1-800-277-3158 and
reference Robeks.
BOEFLY.COM
Robeks provides financing assistance for
franchisees through its partnership with BoeFly.com,
the #1 marketplace for franchise lending. BoeFly is a
powerful service that offers borrowers access to
thousands of lenders through a single loan request.
BoeFly is secure and puts you in the drivers seat –
improving your odds of accessing a small business
loan and ultimately getting better terms.
In addition, BoeFly automatically includes the
Robeks material in your loan package that lenders
need to see. The process streamlines your process
of applying for loans and also gives you access to
experts who can help you prepare your application.
LENDING NETWORKS
Banks can take months to process and fund small
business loans, while most alternative lenders charge
excessively high rates. Funding Circle is proud to
provide franchisees of Robeks with a better funding
option. With low fixed interest rates, a quick funding
process, and no prepayment penalties, Funding
Circle supports high-quality franchisees and small
business owners with loans ranging from $25,000 –
$500,000.
32
RETIREMENT ROLLOVERS
Many people don’t realize it, but you might not
need a loan at all to start your business! Many people
have retirement assets that they can tap, tax-free and
penalty-free, to start their own business.
IRAs and 401(k) accounts can be accessed to
fund a business. The process is tricky — there are
specific steps that need to be done in the proper
order so that you don’t trigger pre-withdrawal
penalties — so it’s best handled by a skilled financial
advisor.
Robeks has partnered with Guidant Financial, an
expert in these types of rollovers as well as other
types of financing. 33
MEET THE MANAGEMENT TEAM DAVID RAWNSLEY – PRESIDENT
& CHIEF FINANCIAL OFFICER
David first joined Robeks in 2004 as a Regional
Director overseeing the development and support of
Robeks stores in his region. He soon became a
franchisee operating three stores. David joined the
Robeks Management team as CFO in 2014 and was
promoted to President in 2015. Before joining
Robeks, David enjoyed a 15 year career as a
Certified Public Accountant and finance executive
across a broad range of industries. He is a graduate
from the University of California, Santa Barbara with
a degree in Economics. David’s operational, financial,
and development experience provide him with the
insight to foster corporate growth via strong unit level
performance. JIMMER BOLDEN – VICE
PRESIDENT, BUSINESS
DEVELOPMENT
Jimmer joined Robeks in 2003 to manage the
setup and implementation of the Robeks franchise
development program. He oversaw recruiting of more
than 30 regional directors and 100 franchisees as
Robeks expanded operations from California to 16
additional states and Washington, DC. Jimmer leads
our development team that recruits exceptional
franchisees and helps them lease, design, and build
great Robeks store locations. Jimmer earned a
Bachelor’s Degree in Political Science from Cornell
University.
34
DAN RICHMOND – VICE
PRESIDENT & CHIEF OF
OPERATIONS
MATT FURMAN – DIRECTOR OF
MARKETING
Having worked in both the marketing and
advertising industries, Matt’s background offers a
unique combination of experience and insight. He
has worked closely with clients like Smart & Final,
Natural Markets Food Group, KIA Motors, the Los
Angeles Clippers, and The Los Angeles Tourism and
Convention Board. Matt has helped these brands
achieve success in multiple areas from overall brand
positioning and development to the management of
multi-million dollar media campaigns. Matt is a
graduate of Southern Methodist University and likes
to maintain an active lifestyle in his free time. His
favorite Robeks beverage is the “Tropi-Kale”
smoothie.
Dan is a long-time operations, training, and human
resources executive in the restaurant industry. He
started his career in the trenches at Acapulco
and California Pizza Kitchen and also worked with
Koo Koo Roo and Hamburger Hamlet. Dan held
progressive positions and advanced rapidly, from
field positions as both District and Regional Manager
to Director positions in Operations, Training, Human
Resources, and New Restaurant Openings, and on to
Vice President of Operations. His ongoing goals are
to continually update and modernize our training
programs, focus on ways to improve the bottom line
at each store, and work with our marketing
department to build each franchisee’s top line. 35
FAQ AND QUICK FACTS
QUICK FACTS: MINIMUM
QUALIFICATIONS
•
•
•
•
•
•
•
•
For single store: Min. $150,000 in liquid capital;
$500,000 in tangible net worth
For 3 Stores: Min. $250,000 in liquid capital;
$700,000 in tangible net worth
For Area Developer: Min. $400,000 Liquid; $1
million in tangible net worth
A FICO score above 680
Knowledge of the trade area in which your
location will operate
Commitment to give best effort in meeting
obligations of Robeks Franchise Agreement
Sound business reputation; values aligned with
Robeks
U.S. citizen or possession of a valid Permanent
Resident Card (Green Card)
FAQ
Q: How much does a franchise cost?
The total investment inclusive of franchise fee,
equipment, construction and working capital, etc. will
range between $243,000 to $336,800. For detailed
information about the investment, please complete
the Franchise Application in order to receive a
Franchise Disclosure Document, which contains
details on every element of Robeks’ initial investment.
Q: What is the Robeks franchise investigation
process? How long does it take?
This 60-90 day process will ultimately culminate in
a meeting at Robeks headquarters in Los Angeles
where we will come to a mutual conclusion about
whether or not there is a good fit for you and the
company.
If you like what you see so far and would like to
enter the process, please fill out our Franchise
Application and we will be in touch with you shortly.
Q: What makes Robeks different from another
company that sells smoothies that might already
operate in my city?
We offer customers the healthiest, best-tasting
smoothies by using premium, natural ingredients and
no added sugar or preservatives. We also offer
nutritional supplements that allow us to optimize
meals for people with different lifestyles.
Q: What are the minimum financial qualifications
to become a Robeks franchisee?
Financially, a potential Robeks franchisee must
have a net worth of at least $350,000 and be (or be
able to become) liquid for a minimum of $100,000. If
a prospective franchisee meets these qualifications
along with having a good credit score and history,
Robeks can assist in the process of securing
financing.
To learn more, check out the Robeks Franchise
Application.
Q: How much are royalties and advertising
contributions?
Our royalty is 7% of the net sales of your first
store. The royalty shrinks to 6.5% upon the opening
of your second store, and decreases to as low as 6%
for those with 10 or more locations. If you sign an
area development agreement, royalty for all of your
stores is 6%. The Advertising Fee, which helps
support advertising campaigns, is 2.5% of net sales.
Q: How much money can I make as a Robeks
franchisee?
36
Robeks does show this data to candidates who
have filled out our Confidential Questionnaire. It is
part of our Franchise Disclosure Document in Item
19, “Financial Performance Representation.” As you
go through the awarding process you will have an
opportunity to analyze our disclosed earnings data
and get firsthand information from Robeks store
owners.
Q: What size location do you recommend to
operate a Robeks?
We recommend a location that is 800-1,200 SF.
We provide you with a floor plan specifically designed
for your space. Maximizing square footage is very
important to in order to maximize your return on
investment, and we also have kiosk and express
models to fit smaller spaces that meet our required
site features.
Q: How many employees will I need?
A typical Robeks will have a approximately 12 to
20 part-time employees who are typically in high
school or college. Owners can also hire a manager,
but many franchisees manage the stores
themselves.
Q: What are the hours of operation?
Robeks stores are generally open from 7 a.m. to 9
p.m., 7 days a week, and we allow you to modify your
store’s hours based on the trade area. For instance,
some downtown locations open and close earlier in
order to better serve business customers, and may
not be open on weekends. Some locations,
especially those near busy gyms, choose to extend
hours.
Q: How long does it take to get a Robeks open?
Once a franchise agreement is signed, the typical
time needed to get a store open is approximately
9-12 months. The actual build out process generally
takes 2-3 months. Much of the timeframe that it takes
is for real estate to be identified. In the case of a
newly constructed shopping center, the timeframe
could be longer and in some cases it could be much
sooner.
Q: How can I get a copy of the Robeks Franchise
Disclosure Document?
In order to receive a copy of the Robeks Franchise
Disclosure Document (FDD), please complete our
Franchise Application or download it and fax it to us
at Robeks Headquarters at (310) 844-1587. Once we
receive your completed application, we will forward
you our Franchise Information Kit which includes the
Robeks FDD and much more information about
Robeks and the process. We are looking forward to
hearing from you and getting started in your
exploration of the Robeks opportunity.
Q: Are there good locations available?
Our primary focus for growth is the continued
development of new stores in existing markets where
we already have operating stores. This includes
direct corporate areas and additional markets
supported by Regional Directors.
Q: What are key Robeks markets?
• Northeast: Boston, CT & SE New York State,
New York City, Long Island, New Jersey,
Philadelphia, Pittsburgh
• Mid-Atlantic: Baltimore, Washington, D.C. area,
• Midwest: Cleveland, Columbus, Chicago,
Indianapolis, Kansas City, St. Louis
• Southeast: Atlanta, Miami
• Southwest: Dallas, Houston, Austin/San Antonio
• West: California, Denver, Seattle
Q: Exactly what support do you offer
franchisees?
37
Our senior management team has significant retail
and foodservice experience to provide you with the
finest level of franchise support. Robeks also has
Regional Directors who live in key markets and
provide comprehensive support to franchisees
developing in their region.
Among the many support services provided:
• Franchise Training Program on all aspects of
Robeks operating system
• Classroom and in-store training covers systems,
procedures, practical understanding
• Robeks Franchise Manual is a detailed operating
and reference guide
• Multi-units franchisees receive assistance in
strategic planning for key trade area
• Site selection criteria and store design and
construction support
• Ongoing operational, marketing and
organizational guidance and support programs
• Field support for initial opening and grand
opening
• Guidance on vendor qualification and
participation in bulk purchasing contracts
Our Franchise Disclosure Document, which is
provided to qualified franchise prospects on approval
of a Preliminary Franchise Application, provides
greater detail on all these areas.
Q: What about training?
Robeks offers a comprehensive, three-tier training
program included in your Franchise Agreement for
the first store location. It covers all aspects of product
knowledge, management, operations and customer
service in a seven-day intensive training session.
Three more days of continued training and
assessment are provided next, again in the Los
Angeles area.
We train two key operations personnel, and one
person must complete final testing to earn a Robeks
Certified Manager designation. Robeks marketing
department will help you develop a successful local
store marketing plan to include a grand opening
event event as well as activities surrounding ongoing
promotions. 38
NEXT STEPS
If you’ve spent time researching Robeks, reviewed the information
we’ve provided and checked out our franchise blog and you really
like what you see, the next step is to start a conversation with us.
Call us on so you can attend one of our seminars
and speak with us on 855 476 2357. We’ll present an
overview and introduction about Robeks and you’ll be
able to ask questions and get immediate answers. Fill
out the form on any of our pages and you’ll receive
the report via email.
We’ll be in touch to answer questions and
schedule a time to talk.
After our initial conversation and webinar, we’ll
supply our Franchise Disclosure Document and give
you a copy of our application. At each step going
forward, we’ll help you make a good decision and
you’ll learn if opening a Robeks is a good fit for you
and us.
39

Robeks Franchise Report.pages

Transcription

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