Dailymotion - Belgacom Skynet Advertising

Transcription

Dailymotion - Belgacom Skynet Advertising
Dailymotion
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Total Video Views in millions
2.500
29th site worldwide
1st European site
156 M unique visitors/month
2.000
1.500
233 M people using our player
1.000
1.8 Bn total pages views onsite
85% of our audience outside of France
500
2,2 Bn total video views
0
From : Visual Science 2012 / ComScore Media Metrix & Video Metrix December2012
+ 67.4 %
Monthly Audience
1,1 Million unique users (2,1 Mio UV)
16%
FR
84%
26 Million Page views per month
NL
10 Mio monthly premium advertising video views
62% Age Group 18-44
Men
42%
58%
20
15
10
Age Groups
5
0
from 12 from 18 from 25 from 30 from 35 from 40 from 45 from 50 from 55
to 17
to 24
to 29
to 34
to 39
to 44
to 49
to 54
to 59
years
years
years
years
years
years
years
years
years
sources: Comscore March 2013, CIM February 2013, Cim Metriprofil 2012
Women
Music
Cinema / movie
Videogames / tech
News
Sport
Lifestyle / fashion
A motion maker is an independent video producer, actor, filmmaker or editor who has
our official seal of approval. Promoting their work is part of our editorial strategy.
+ 50,000 Motionmakers worldwide
20% of the video
offsite are watched on
Facebook
Publisher
Social
network
Blogs
Internet portals
& others
Your ad
In videos
FOLLOW YOUR
CONTENT
5.5 m active users of our Facebook application
Partnership
Dailymotion is having the exclusivity and
premiere releases of Facebook tools via the
OpenGraph integration
% of audience use
26%
90%
16%
78%
Step 1: Sharing button
User oriented, Dailymotion was
keen to provide the easiest way
to share videos on Facebook,
from any website where the
video is embedded, by
integrating a Facebook
button directly in the
videoplayer.
Step 2: Facebook connect
Benefits:
- create your account on Dailymotion in 1 click using Facebook access
- link existing Dailymotion account to your Facebook account
Facebook connect is the first step to get access to all Dailymotion Facebook tools
Step 3: Facebook video tab
Benefits
Must be Facebook connected
2 options available:
1- Automatic playlist:
When a user is watching any video on
Dailymotion, he can add this video on his
Facebook tab playlist
2- The videos from your Dailymotion account
are added automatically in your Facebook video
tab (most viewed or most recent)
Facebook video tab goes only on your fan
page
Step 3: Facebook watch
Social On
Step 3: Facebook watch
Must be Facebook connected
Autoshare to be switched ON
Post on your Facebook timeline after 10
seconds of watching (Facebook
requirement to make sure the video is
viewed)
- 5.7 million actions on Facebook / month
- 931 million impressions of video shares on Facebook timeline / month
- 12.3 million of traffic driven back to Dailymotion / month
Sources: Facebook analytics
And besides Facebook?...Twitter!
Twitter has released a new
feature called "Twitter Cards".
Twitter cards make it possible for
users to embed content in
their tweets, may it be pictures,
articles or videos.
Dailymotion and Twitter have
been working together with the
intention of making their player
Twitter-ready.
Pre-roll & Post-roll
Customized Player
Interactive Pre-roll
Check out live examples of great Dailymotion ads
Mercedes Interactive Pre-roll
Nissan Interactive Pre-roll
Homepage Takeover
Creative skin design
with transformation of the
entire page after user
interaction
Check out live examples of great Dailymotion ads
Medium Rectangle
Layer
Leaderboard
Check out live examples of great Dailymotion ads
 Official Channel
 Bespoke Overlay
 Website
 Branding
 Live
Check out live examples of great Dailymotion ads
Official Channel
Your content
accessible
anywhere,
anytime
Check out live examples of great Dailymotion ads
Bespoke Overlay
Overlay
Pre-roll
Check out live examples of great Dailymotion ads
Branding
Live
Sponsorship
of live events
http://www.dailymotion.com/hub/x1uz_Peugeot-Sport-Endurance-video#videoId=xj98a3
Check out live examples of great Dailymotion ads
Talk to us &
contact us
02/202 46 78
[email protected]
www.skynetadvertising.be
facebook.com/
belgacomskynetadvertising
@belgacom_skynet
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