eng - dianabalzarini

Diana Balzarini
portfolio
Graphic Design
Euroconsult, Europe Sinergy •
Corporate identities
C’era una volta... •
Playing cards
I Beati anni del castigo •
Visual book design
Colours Study •
Packaging
Euroconsult, Europe Sinergy
Corporate identities
Corporate identity design for the firms
of Chartered Accountants Euroconsult
and Euroconsult s.r.l.
Corporate identity design for the luxury
services company Europe Sinergy s.r.l.
April 2010
C’era una volta...
Playing cards
The playing card deck is like a book and
its pages can be separated and repositioned to invent brand new stories.
It is a narrative structure model for every kind of story or literary genre.
Every suit corresponds to a separate literary genre and every card is a novel
element which can generate with other
cards many random stories.
May 2009
(in team with Elena Capolongo, Philipp Flunkert, Ornella Leone and Giacomo Ottone)
I Beati anni del castigo
Visual book design
A female boarding school is the main
subject for the visual representation of
the novel: austere atmosphere, strict discipline, schoolgirls as main characters.
Fashion photography, well-designed in its
contents, setting and portraits expressivity, describes accurately the boarder
atmosphere.
The visual book turns into a fashion catalogue, with seams giving a graphic and
highly tactile sense to the whole project.
Final Thesis B.Sc.: “Visual book design. I beati anni del castigo by Fleur Jaeggy: novel,
photography, fashion.”
September 2007
Colours Study
Packaging
Vector colours and abstract shapes for
liquid food packaging, such as milk, wine,
fruit and vegetable juices.
April 2006
Packaging
Packaging between Sight and Touch •
English Breakfast Tea
Packaging between Sight and
Touch
2 cm
3 cm
6 cm
3 cm
3 cm
3 cm
2 cm
May 2007
(in team with Giulia Bertuzzo and Federico
Bertoloni)
2 cm
24 cm
The project researches about tea leaves
as a natural essence and a synesthetic medium.
The packaging evokes a sensory sandyeffect of the leaves, through matt and
coarse materials.
The dispenser is an innovative element
that compensates for dosage lack of ordinary packages.
4 cm
English Breakfast Tea
2 cm
3 cm
25 cm
Interaction Design
Clip Tip •
Multimedia Application
FlashBack •
Social Software
Naturama •
Installation Playground
CLIPtip
Multimedia Application
Research and analysis about music video as elaborate communication project
that sometimes cannot find suitable place
in the commercial retail.
CLIPtip’s project proposes music videos
enhancement through a new multimedia application for mobile devices. It connects them in real time with the television medium.
The project is designed as an “augmented tv” service for a music television station, enhancing music videos into an interactive and innovative fruition.
Final Thesis M.Sc.: “CLIP TIP - music videos
interactive advice. Multimedia tools for tv
and mobile devices enhancing music videos.”
December 2010
FlashBack
Social Software
Social Software for movies and cinema
fans: web user interface and mobile application design.
Analysis and research: characteristic values, goals, personas, needs, interests and
positioning.
Concept, management and contents
design: information architecture, user actions and interactions, social flow, wireframes, user interface and mobile app
design.
June 2008
(in team with Chiara Attieri and Giulia Bertuzzo)
Naturama
Installation Playground
Naturama is an interaction design project
designed to let children know about animals and their natural environment.
It is an installation/playground with five
screens where children can watch images of places and life-size animals, and
also listen to their cries.
The floor has a touchscreen area, where
the child can interact choosing and moving the selected animal through a glove.
The video scenario is made with stop
motion technique, it shows the installation mock-up and explains how it works.
February 2008
(in team with Chiara Attieri and Anna Bobilewicz)
Video
The Passage of Time •
Objects in - of - Crisis
Macramè •
Other possible weaves
Broadcast Identity Redesign •
Telelombardia s.r.l.
It’s a matter of Legibility •
Gill Sans
The Passage of Time
Objects in - of - Crisis
Macramè
Other possible weaves
Video made for Francesca Ostuzzi’s research project “Gli oggetti in (della) crisi”
(Objects in - of - Crisis).
The video is made with the purpose of
displaying the passage of time through
seasons, with birth and death of plants
and materials alteration.
Pictures, research and contents are made
by Francesca Ostuzzi.
Motion graphic video made for Marina
Caramagno’s project “Macramè. Altri intrecci possibili” (Macramè. Other possible weaves).
The video explains the service system
project Macramè: a new fashion network
that connects micro-creativity fashion system with big fashion brands and consumers.
April 2010
December 2009
Broadcast Identity Redesign
Telelombardia s.r.l.
Brand Identity Redesign of a local Broadcast Television group Telelombardia s.r.l.
which includes three channels, Telelombardia, Antenna 3 and Canale 6, and two
more channels in a progress state, Canale Sat and Expo.
The corporate identity is based on the
concept “A big family”, declined into different formats: logos, bumper,s teasers,
idents, promos and graphic signs.
February 2009
(in team with Chiara Attieri, Valentina Dell’Acqua, Philipp Flunkert)
Bumper for the channel Telelombardia;
Teaser for the channel Expo, subject
sandwatch.
Ident for the channel Canale 6, subject gift box;
Apologize for the channel TL Sat.
In the previous page: Ident for the
channel Telelombardia, subject water;
Ident for the channel Antenna 3, subject dancefloor lights.
In the previous page: Promo’s Animatic
for the channel Canale 6, subject gift
box.
Some pictures of the Brand Manual.
It’s a matter of Legibility
Gill Sans
Communication Video Project about legibility of information, described through
properties of the typeface Gill Sans.
Readability and font features (like dimension, style, motion, colour) are analysed
by means of typical elements and messages of a city, such as signs, billboards
and posters.The scenography is formed
by english urban environment, to confirm the relationship between Gill Sans
and its origin country.
July 2008
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