Pop Up Hotel - Radical Innovation Award

2013
Grand Prize Winner
Pop Up Hotel
Submitted By:
PinkCloud.dk
Eric Tan (New York), Nico Schlapps (Berlin)
Leon Lai (Toronto), Fabian Busse (Berlin)
The Pop-Up Hotel
Midtown Manhattan
PinkCloud.dk
Fabian Busse, Leon Lai, Eric Tan, Nico Schlapps
Manhattan’s Midtown is in a real estate crisis. Office vacancies are high, rents have been
plummeting, and tenants are moving to New Jersey. A combination of outdated building
stock, the economic recession, and a lack of amenities in the neighborhood have
transformed Midtown from a vibrant business hub into an area of post-recession decline.
Class A office vacancies have been stagnant at around twenty-two percent for the past
five years. This translates to about 17 million square feet of empty space in Midtown.
With over 17 million square feet of empty space located minutes away from Times Square,
Broadway and Central Park, we believe Midtown represents an incredible opportunity for
hospitality to transform otherwise empty space into a vibrant hub of entertainment,
amenities, and lifestyle.
The design of the Midtown Pop-Up Hotel focuses on the transformation of empty Class A
office spaces into hospitality spaces. The setup is simple. We intend to partner with various
owner/leasing agencies around Midtown to identify buildings in need of revitalization. All the
parts needed to outfit a hotel for a week is trucked onto site and set up. The Pop-Up Hotel
website and app is updated to reflect the newest location of the hotel and viral marketing
begins. Reservations are taken and parties are held. The office building receives much
needed publicity, the hotel is taken down after four weeks and the kit of parts moves on to
the next office building to occupy. Revenue is generated and shared amongst the hotel
operators and building ownership.
A uniquely urban experience, the Pop-Up hotel will feature a variety of amenities and rooms
catering to a wide diversity of clientele. The flexibility of the existing open office plan on
multiple levels allows for an assorted range of programming to suit various lifestyle choices.
Reception is located on the ground level and extra lobby space can be used for a café
/lounge. Hospitality amenities such as exercise rooms, spas, libraries, and lounge areas are
located in available floors closest to the reception. Two types of hotel room layouts will be
utilized; traditional hotel room layouts and a luxury hostel style plan would be distributed
within empty floors within the building. Finally entertainment, dining, and a bar would be
located within the higher levels of the office tower.
The Pop-Up Hotel is designed to be a means of urban revitalization, an economic catalyst,
as well as an active community partner. We strongly believe the Pop-Up Hotel to be a
transformative experience for both the building and more importantly, the hotel guests.
Data provided by Crain’s New York, Optimal Spaces, and Bloomberg Business Week
POPUP HOTEL
NEW YORK
BY PINKCLOUD.DK
FABIAN BUSSE
LEON LAI
ERIC TAN
NICO SCHLAPPS
a tale of
two midtowns
Manhattan’s Midtown is in a real estate crisis. Office vacancies are high, rents
have been plummeting, and tenants are moving to New Jersey. A combination
of outdated building stock, the economic recession, and a lack of amenities
in the neighborhood have transformed Midtown from a vibrant business hub
into an area of post-recession decline. Class A office vacancies have been
stagnant at around twenty-two percent for the past five years. This translates
to about 17 million square feet of empty space in Midtown.
With over 17 million square feet of empty space located minutes away from
Times Square, Broadway and Central Park, we believe Midtown represents
an incredible opportunity for hospitality to transform otherwise empty space
into a vibrant hub of entertainment, amenities, and lifestyle.
The design of the Midtown Pop-Up Hotel focuses on the transformation of
empty Class A office spaces into hospitality spaces. The setup is simple. We
intend to partner with various owner/leasing agencies around Midtown to
identify buildings in need of revitalization. All the parts needed to outfit a hotel
for a week is trucked onto site and set up. The Pop-Up Hotel website and
app is updated to reflect the newest location of the hotel and viral marketing
begins. Reservations are taken and parties are held. The office building
receives much needed publicity, the hotel is taken down after four weeks and
the kit of parts moves on to the next office building to occupy. Revenue is
generated and shared amongst the hotel operators and building ownership.
The Pop-Up Hotel is designed to be a means of urban revitalization, an
economic catalyst, as well as an active community partner. We strongly
believe the Pop-Up Hotel to be a transformative experience for both the
building and more importantly, the hotel guests.
Data provided by Crain’s New York, Optimal Spaces, and Bloomberg
Business Week
MIDTOWN = HIGH VACANCY RATE
WHY WASTE?
CENTRAL PARK
$50
per ft.2
$95
per ft.2
MIDTOWN
NORTH
AVERAGE OFFICE RENT
(CLASS A)
MIDTOWN
SOUTH
AVERAGE OFFICE RENT
(CLASS A)
the problem
the opportunity
an midtown office vacancy crisis
2012: highest tourism rates in nyc history
Midtown New York City has consistantly had one of the highest Class A office vacancy rates in the city. Aging spaces, outdated heating systems, low ceiling heights,
as well as cheaper rents elsewhere has contributed to Midtown’s decline.
In 2012, New York City has reached the highest tourism levels in New York
history! A total of 52 million people visited New York City, contributing over
$35 billion dollars to the local economy!
52 m
25.4%
midtown
23.2%
2012
21.6%
midtown south
19.5%
dowtown
record year in tourism!
2011
50.9 m
2010
48.8 m
2009
45.6 m
2008
47.1 m
2007
46 m
2006
2006
2007
2008
2009
2010
2011
2005
2012
a year of stagnant growth
2004
35%
2003
0%
j
f
m
a
m
2011
*Data provided by TheRealDeal.com, Bloomberg.com, and CBRE
j
j
a
s
o
n
42.7 m
39.9 m
37.8 m
2002
35.3 m
2001
35.2 m
2000
d
43.8 m
d
2012
*Data provided by NYCGO.com
36.2 m
a new
tourism
record!
the big idea - POPUP HOTELS
from office to hotel
the PAST
the present
the old
the new
open office plan
pop up hotel
the intervention
the popup hotel !
the popup hotel
FORMER OFFICE SPACE =DELUXE HOTEL ROOM
the menu
popup hotel kit-of-parts
The Pop-up Hotel offers a completely customizable alternative to
the traditional hotel experience. Like ordering from a restaurant
menu, one can pick and choose from a variety of experiences.
The flexibility provided by the existing open office plan allows for a
variety of module types and sizes to fit into the space.
Each unique experience fits inside a standardized _’x_’ cubic
module - the size of which is defined by the existing spatial limits
of the empty office building. The standardization of these modules
allow for a high degree of flexibility. Because these programmatic
modules are quickly and easily interchangeable, the possible
resulting combinations are almost endless.
The Pop-Up Hotel is all about optimizing user experience. In a
culture where the smart phone is ubiquitous, extending the powerful
tools of user interface and customization to the built environment
has the potential to create a vibrant, continually self-refreshing
social condition that was never-before possible.
zz
z
HOTEL BEDS
NAP AREA
the hotel
CONCIERGE
LOUNGE
the dining
CAFE / BAKERY
MARTINI BAR
FINE DINING
WINE BAR
the entertainment
NIGHT CLUB
EXHIBITIONS
DESIGN WEEK
WORKSTATION
the AMENITIES
SHOPPING
EXCERCISE
LEARNING
SAUNA
RECEPTION level
reception / shopping / cafe / lounge
LOUNGE
YOU ARE HERE
LAPTOP LOUNGE
SHOPS
CAFE
ENTRANCE
CHECK - IN
PLAY AREA
hotel room level
hotel rooms / LUXURY hostel / capsule hotels
LOUNGE / MEETING
DELUXE ROOMS
DELUXE SUITE
DELUXE ROOM
HOSTEL BUNKS
YOU ARE HERE
entertainment LEVEL
performance / DINING / BAR / YOGA
YOGA
YOU ARE HERE
PIANO LOUNGE
JAZZ BAR
SKY BAR
SKY RESTAURANT
PERFORMANCE AREA
the popup hotel
PINKCLOUD.DK