An Introduction
Transcription
An Introduction
An Introduction to the #1 most-visited site devoted to children’s health About KidsHealth Our Mission: To positively impact the health of children by providing knowledge, perspective, advice, and comfort • KidsHealth creates engaging, family-friendly online, video, and print media for parents, kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians, and the media • KidsHealth’s physician-led editorial staff is expert in communicating complex information in language that is easy to understand • KidsHealth is created by Nemours, one of the largest nonprofit organizations devoted to children’s health KidsHealth: Engaging Health Media KidsHealth Reaches Consumers Online KidsHealth.org is the #1 most-visited site devoted to children’s health in English & Spanish Typical Monthly Stats for KidsHealth 21,640,000 page views 14,145,000 visits 9,679,000 unique visits 917,000 searches performed 915,000 articles printed 83,000 articles sent to a friend Source: WebTrends The The Power Power of of Search: Search: Google Google KidsHealth consistently ranks #1 in Google for children’s health and parenting topics Keyword Search: Exercise & Kids – KidsHealth ranks #1 & #2 Healthy Eating & Kids –#1 Pregnancy & Newborns – #1 & #2 Feeding Your Newborn − #1 Hacer eructar al bebé (Burping your baby) – #1 Cambio de pañales (Diapering your baby) – #1 Kids & the Flu - #1 & #2 Periods - #1 & #2 Chickenpox - #1 Recipes for Kids - #1 Recent Awards & Honors Webby Awards 4x Winner - Best Family/Parenting & Best Health Website Parents’ Choice Gold Award Best Site for Kids TIME Magazine - 50 Coolest Websites U.S. News & World Report One of the 30 Best Sites on the Web Good Housekeeping Best Family Health for Parents & for Teens For Parents KidsHealth – For Parents provides medical, emotional, behavioral, and developmental information in an engaging, clear, and family-friendly style Pregnancy & Newborns Connect with expectant and new moms through KidsHealth’s trusted, doctor-approved articles and resources Nutrition & Fitness Practical tips, recipes, and healthy ideas for the whole family help parents raise fit and active kids Positive Parenting KidsHealth is more than just “health” – it provides positive parenting content and tips for kids of all ages, from birth to teens Medical & Condition-Specific Easy-to-understand articles, interactive tools, and printables provide parents with knowledge and comfort For Kids Medical, Emotional, Behavioral & Developmental Information For Teens Medical, Emotional, Behavioral & Developmental Information Trusted Resource ForEn Educators KidsHealth Español KidsHealth En Español is the largest & most-visited online resource for health information written in Spanish for parents, kids, and teens “Calendario semanal del embarazo" was a top 10 article for parents in 2008 with more than 3.73 million page views Source: WebTrends Interactive Content All 3 sections are packed full of interactive content, including videos, mini-movies, games, experiments, quizzes, calculators, recipes & more Cal Ripken Jr. Driving Pet Peeves Trusted Resource For Health Professionals KidsHealth is a trusted resource for the nation’s leading health organizations • Over 50 of the nation’s leading children’s hospitals and 250+ hospitals come to KidsHealth for their family health information • Pediatric content partner of the AAFP (FamilyDoctor.org) • MedlinePlus favorite: The National Library of Medicine includes over 2,000 links to KidsHealth in English and Spanish Trusted Resource For Media KidsHealth’s Medical Experts are frequently featured in the media on a wide range of parenting & children’s health topics KidsHealth Partners KidsHealth has been a trusted partner to consumer products companies, insurers, and media groups – providing unbiased, doctorapproved content and expertise for multi-platform pro-social campaigns Sponsorship Opportunity For the first time ever, KidsHealth.org is accepting limited sponsorships within its parents and teens sections Sponsorship revenue will be used to support the development of KidsHealth educational programs for families Medical, Emotional, Behavioral & Developmental Information Sponsorship Opportunity KidsHealth – For Parents 7.3 million+ impressions/month Source: WebTrends • Clean, uncluttered environment • Exclusivity – one sponsor/page • Strong SOV 160 x 600 • Brand presence within a trusted nonprofit • Targeted sponsorship in relevant topics/categories Sponsorship Opportunity TeensHealth.org 6.6 million+ impressions/month • Trusted answers and advice on topics top-of-mind with teens • Targeted sponsorship in relevant topics/categories Source: WebTrends 160 160 xx 600 600 In Conclusion A strategic partnership with KidsHealth brings… Expertise KidsHealth‘s unbiased, doctor-approved, easy-to-understand content and resources provide knowledge, advice, perspective, and comfort Trusted Relationships As the #1 website devoted to children’s health, KidsHealth has strong relationships with parents, teens, kids, educators, health professionals, and the media Credibility KidsHealth is a trusted, award-winning nonprofit that has been a resource for nearly a billion visitors since 1995 Thank you! For more information about KidsHealth partnership opportunities, please contact: Kira Theesfeld Director, Partnerships [email protected] (908) 232-5323