Lecture Presentation

Where Ideas Become Reality
Fusion Design
Full service product development company
Established: 1990
Projects: 50-100 year
Staff: 20
Facilities:
6,000 square foot office and machine shop in Campbell, CA
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Fusion Design
Founder: Doug Grundstrom
President:
Mark Brinkerhoff P.E.
Industrial Design Manager: Ron Boeder IDSA
Clients: Entrepreneurial start-ups to Fortune 100 companies.
Projects: Small plastic enclosures to large commercial equipment
Industries Served:
Consumer
Medical/Biotech
Electronics
Military/Homeland Security
Commercial
Equipment
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Fusion Design
Mission: To provide engineering solutions through complementary partnerships.
Vision: To be the leader in Rapid Product Development.
Approach: Personalized, collaborative, multi-disciplinary
Philosophy: User-centric solutions driven by market requirements
Core Competencies:
Project Management
Mechanical Design / Machine Design / Validation
Industrial Design / Ergonomics / User Interface
Prototyping
Delivering: Product solutions that succeed in the market through understanding users,
market research, design excellence, fast time to market, and cost-effective manufacture.
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BioRad
Deposition System
Gene Chip Processing
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BioRad
Transition Tooling
Gene Chip Processing
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Agilent
Hybe and Wash Station
Gene Chip Processing
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Agami Systems
AIS3006
RAID Network Storage
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Antenna Systems
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Structural Analysis
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L3 Communications
L-3 Communications
Security Portal
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Anthology Solutions
Yellow Machine®
Network Media Server
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iControl
iDAC
WiFi Trackable Locking System
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Toshiba
PDR-M60
Digital Camera (1996)
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Vitra Bioscience
Cavero RF CellCard™ System
Fluid Handling & Sample
Measurement System
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Trimble Navagation
EZ-Guide® 250
GPS Guidance System
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Zircon
MultiScanner i700
Stud, Metal & Wiring Finder
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Gourmet Impression
Roller and Stamper
Food Embossing Tools
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Clients
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Process
PHASE 0: Strategy
• Client Interviews
• Preliminary Brainstorming
• Image Attributes
• Competitive Research
• User Research
• Ergonomic Research
• Market Trend Research
• Social and Cultural Influences
• Defining Users
• Mechanical Requirements
• Thermal Requirements
• Mechanical Brainstorming
• Design Brief
PHASE 1: Conceptualization
PHASE 2: Refinement
PHASE 3: Design Definition
PHASE 4: Mechanical Design
PHASE 5: Design Validation
PHASE 6: Prototyping
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Phase 0: Strategy
Client Interviews
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Phase 0: Strategy
Preliminary Brainstorming
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Phase 0: Strategy
Wild
Slow
Fast
Mild
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Competitive Positioning
Phase 0: Strategy
User Research
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Phase 0: Strategy
Ergonomic Research
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Phase 0: Strategy
Market Trend Research
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Phase 0: Strategy
Thermal Requirements
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Phase 0: Strategy
Mechanical Brainstorming
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Phase 0: Strategy
Design Brief
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Process
PHASE 0: Strategy
• Brainstorming
• Mechanical Concepts
• Mechanical Envelope Def.
• Product/User Interaction
• Concept Sketching
• Exploratory Sketching
• Sketch Mockups
• Ergonomic Mockups
PHASE 1: Conceptualization
PHASE 2: Refinement
PHASE 3: Design Definition
PHASE 4: Mechanical Design
PHASE 5: Design Validation
PHASE 6: Prototyping
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Phase 1: Conceptualization
Brainstorming
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Phase 1: Conceptualization
Mechanical Concepts
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Phase 1: Conceptualization
Mechanical Envelope Definition
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Phase 1: Conceptualization
Product/User Interaction
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Process
PHASE 0: Strategy
PHASE 1: Conceptualization
PHASE 2: Refinement
• Scale Mockups
• 2D Renderings
• Sketch Renderings
• 3D CAD Renderings
• Full Size Mockups
• User Interface Concepts
• Storyboarding
PHASE 3: Design Definition
PHASE 4: Mechanical Design
PHASE 5: Design Validation
PHASE 6: Prototyping
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Phase 2: Refinement
Sketch Renderings
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Phase 2: Refinement
Full Size Mockups
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Process
PHASE 0: Strategy
PHASE 1: Conceptualization
PHASE 2: Refinement
• Control Panel Design
• Graphic Artworks
• Colors, Materials, Textures
• 3D Control File
• Animations
PHASE 3: Design Definition
PHASE 4: Mechanical Design
PHASE 5: Design Validation
PHASE 6: Prototyping
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Phase 3: Design Definition
Control Panel Design
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Phase 3: Design Definition
Graphic Artworks
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Phase 3: Design Definition
Colors, Textures & Materials
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Phase 3: Design Definition
3D Control File
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Process
PHASE 0: Strategy
PHASE 1: Conceptualization
PHASE 2: Refinement
PHASE 3: Design Definition
• Mechanical Refinement
• 3D CAD
• CAD Assemblies
• 2D Drawings
PHASE 4: Mechanical Design
PHASE 5: Design Validation
PHASE 6: Prototyping
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Phase 4: Mechanical Design
Mechanical Refinement
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Phase 4: Mechanical Design
CAD Assemblies
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Phase 4: Mechanical Design
2D Drawings
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Process
PHASE 0: Strategy
PHASE 1: Conceptualization
PHASE 2: Refinement
PHASE 3: Design Definition
• Structural Analysis
• Thermal Simulation
• Vibration Analysis
• Mechanism Design
• Combined Analysis
PHASE 4: Mechanical Design
PHASE 5: Design Validation
PHASE 6: Prototyping
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Phase 5: Design Validation
Structural Analysis
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Phase 5: Design Validation
Thermal Simulations
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Phase 5: Design Validation
Mechanism Design
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Process
PHASE 0: Strategy
PHASE 1: Conceptualization
PHASE 2: Refinement
PHASE 3: Design Definition
• Rapid Prototypes
• Short-run Prototypes
• Machined Prototypes
• Fabricated Prototypes
PHASE 4: Mechanical Design
PHASE 5: Design Validation
PHASE 6: Prototyping
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Phase 6: Prototyping
Short Run Prototypes
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Phase 6: Prototyping
Machined Prototypes
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Manufacturer Relationships
Sheet metal
Injection Molding
Pressure Forming / Thermoforming
RIM
Structural Foam
Extrusion
Blow Molding
Rotational Molding
Vacuum Forming
Machining
Stamping
Draw Forming
Labels, Nameplates, Membrane Panels
Packaging
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Development Tools
Mechanical CAD: Solid Works – 13 seats, Pro Engineer – 3 seats
Analysis: Algor, CFDesign, CosmosWorks, Ansys
Industrial Design: Alias, Rhino, Flamingo, Maxwell, Poser, Director, Adobe
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Fusion Delivers
Design Excellence
Unique and Compelling Corporate Image
Rapid Product Development
Cost Effective Manufacture
Complete Product Solutions
Products that Succeed in the Market
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Thank You
My Guiding Principles for Success
My Guiding Principles
for Success
1) Connections
It is who you know that can present the
best opportunities. (Network, Network,
Network)
My Guiding Principles
for Success
2) Core Knowledge
It is what you know that allows you to
deliver when the opportunities present
themselves.
My Guiding Principles
for Success
3) Proactive Reactivity
The only business constant is change so
be “proactively reactive”. Constantly learn
so that you can always add value.
My Guiding Principles
for Success
4) Long Term Relationships
Customers should become friends.
NEVER burn a bridge since today’s burnt
bridge may be tomorrow’s lost
opportunity.
Motivation
What single attribute best motivates an
engineer to be great?