Contact - Attire Bridal magazine

Transcription

$77,5(
ɑȨȇǸȵ
MAY/JUNE 2012 ISSUE 29
Always the
Bridesmaid
This season’s
hottest styles
White Gallery
Focus on
Your essential guide
marketing
Plus size
PȣȐǸɕȣȨɄȽȨȵȐɕ
BRIDES
Colour makes
a comeback
Social
mewdyioaur
Plus
Kno
rights
Retailer
interview
Twitter update
News and events
;;;%88-6)&6-(%0'31
SONSIE
by VEROMIA
with Ultimate Fit or the
Curvy Confident Bride
For more information on your nearest
stockist call 0208 502 2257
email: [email protected]
or visit our website www.veromia.co.uk
ɄȽɜȐȽɜɕ
Regulars
14
Industry news
Up-to-the-minute information on
news and events from the bridal trade
38
Shop window
Nancy Hayes channels the 1920s and
‘30s for a Great Gatsby themed display
82
ACID
Dids Macdonald offers her advice on
using social media in the fight
against copying
92
Hine insurance
Everything you need to know about
fire-proofing your business
61
In the Pink
The Fashion Files
99
Twitter update
We bring you all the hottest news, stats
and facts from our followers
61
106
Isabella Grace
Rebecca Doyle reports on the latest
developments from her new
bridal boutique, Isabella Grace
In the pink
There’s more than a hint of romance
in these beautiful blush-pink
gowns, this year’s must-have hue
67
The collections
The perfect accessories to match our
two key bridal themes
68
Two of a kind
From cute cropped dresses to showstopping floor-length gowns,
the fabulous fifties has inspired this
season’s top bridal looks.
Rock my
Wedding
77
38
68
Two of a Kind
Columns
77
Rock My Wedding
Keep up to date with one of the most
influential UK bridal blogs
86
Ellie Sanderson
Award-winning bridal retailer, Ellie
Sanderson, offers a word of caution to
would-be bridal retailers
95
British Bridal Association
British Bridal Association (BBA)
Chairman, Joe Sweeney, discusses
the US and UK bridal markets
Shop Window
$77,5( ·
22
The Essential
Collection
Features
74
24
Bridesmaid inspiration
We spotlight some stunning red, white
and blue gowns
27
Bridesmaid trends
Leading bridesmaid designers and
manufacturers offer their style
predictions for the coming season
30
Adding value
Hayley Devlin asks how much a
company’s Twitter account is worth?
32
TwoBirds Bridesmaids
We take a look at the UK’s fastest
growing bridesmaid brand
35
Retailer interview
Claire Miller, manager at White
Dresses and Tiaras in West Sussex,
talks to Attire Bridal about securing
those all-important word of
mouth referrals
90
Wendy Makin
A household name in her native
Australia, talented bridal designer,
Wendy Makin recently relaunched into
the UK market
40
Retailer round-up
Following Ellie Sanderson’s column last
issue, we ask a selection of bridal shop
owners about their current stock levels
Up and
Coming
56
67
The Collections
32
Be media savvy
Nicola Russill-Roy, PR Director of
Propose PR, explains how bridal
retailers can build media contacts
in the wedding industry
74
Up and coming
Victoria Rangayah, Designer at z-mode,
launched her first spring/summer
collection at London Fashion Week
earlier this year, with more than a nod
to bridal
79
Plus points
To support the growing demand for
bridal gowns to suit the fuller
figure, accessories designers are now
getting in on the act too
89
Retailer profile
Talented bridal jewellery designer,
Paula Marsh, tells us about her
involvement in a brand new bridal
boutique, No. 10
TwoBirds Bridesmaids
43
White Gallery
$77,5(
Profiles
Shows
22
The Essential Collection 2012
We exclusively unveil some of the
biggest names attending Stoneleigh
Park this July
43
White Gallery preview
We take an independent look at this
London-based event
24
Bridesmaid
Inspiration
FdgVk>WW
www.trudylee.co.uk
[email protected]
01707 643633
Editor’s letter
ȇȨɜɄɑѼɕɉȨȃȰ
MAY/JUNE 2012
Ritva Westenius
+44 (0)20 7706 0708
www.ritvawestenius.com
$77,5(
Tapping into the current bridal
colour trend for blush pink,
these pretty shoes from
Harriet Wilde are elegant
and romantic.
ɑȨȇǸȵ
ɤɴȨȽȝHȨȝȣɜɕ
MANAGING EDITOR
Louise Prance
EDITOR
Demelza Rayner
+44 (0)1376 535 609
[email protected]
EDITORIAL ASSISTANT
Nancy Hayes
+44 (0)1376 535 613
[email protected]
SALES MANAGER
Mark White
+44 (0)1376 514 000
[email protected]
SALES EXECUTIVE
Clare Perry
+44 (0)1376 535 612
[email protected]
PRODUCTION MANAGER
Scott Brothwell
[email protected]
+44 (0)1376 535 616
DEPUTY PRODUCTION
MANAGER
Sarah Barnes
SENIOR DESIGNER
Sophie Farage
GRAPHIC DESIGNERS
Hayley Kilminster, Ami Williams
WEB DEVELOPMENT MANAGER
Stuart Weatherley
STUDIO ASSISTANT
Samantha Lock
SUBSCRIPTIONS
Alice Henson, Tammy Wright
+44 (0)1376 514 000
KD Media Publishing Limited
Broseley House Newlands Drive
Witham, Essex CM8 2UL
www.attirebridal.com
ISSN 1758-0072
Attire Bridal is solely owned, published
and designed by KD Media Publishing
Limited. Whilst every effort was made
to ensure the information in this
magazine was correct at the time of
going to press, the publishers cannot
accept legal responsibility for any
errors or omissions, nor can they
accept responsibility of the standing
of advertisers nor by the editorial
contributions. The views expressed
do not necessarily reflect those of the
publisher. Attire Bridal is published
six times a year. Subscription rates for
overseas readers are £75 per annum
(incl. p+p), Cheques should be made
out to KD Media Publishing Limited
and sent to Attire Bridal @ Broseley
House, Newlands Drive, Witham, Essex
CM8 2UL.
It’s been a turbulent time in the bridal industry
of late, not least in the trade show calendar.
At the start of the year, retailers were faced
with the prospect of choosing between five
UK bridal trade shows, with the launch of
London Bridal Week from Foxglove Events.
Following several weeks of promotion, this
has now been cancelled, although the ‘void’ has
quickly been filled by Ocean Media’s newest offering
- The London Bridal Show, which takes place at a hotel in London on the
first two days of White Gallery, with a shuttle to take visitors between the
two events.
Created to accommodate a select number of mainstream
manufacturers such as Sincerity and Mark Lesley, it remains to be seen
whether The London Bridal Show will be an annual event, possibly
tempting suppliers away from the BBEH in March, which saw a reduction
in visitor numbers this year. Only time will tell.
As for The Essential Collection, taking place for the second year
running this July, we’re delighted to be able to announce a number of
new signings, including talented British designers, Madeleine IsaacJames and Donna Lee Designs, along with prom and bridal wear from
Crystal Breeze. For the very latest news, or to pre-register to attend,
simply visit the show website at www.theessentialcollection2012.com.
You can also find out more on page 22.
Also in this issue, we reveal the hottest bridesmaid trends and chat
to the UK representative of TwoBirds Bridesmaid, a modern and flexible
new bridesmaid dress concept that originated in the United States and
is now winning plenty of retail fans over here.
Fashion File 1
on page 61
Enjoy reading
ȐȹȐȵɺǸ
The Collections
on page 67
xxxxxxxxxxxxxxx
xxxxxxxxxxxx
Demelza Rayner
Editor
Average Net
Circulation: 3,041
The Essential Collection
on page 22
(01/06/10 to 30/06/11)
$77,5(
Industry news
We reveal the latest news from
the bridal industry…
Alan Hannah develops new training initiatives for stockists
As part of their ongoing commitment to provide a first class service, Alan and Marguerite Hannah,
the partnership at the forefront of bridal fashion, have teamed up with industry expert, Helena
Cotter, to develop sales training programmes for their stockists.
The one-day in-house course covers specific features and benefits of their gowns, and includes
proven, successful sales tips and hints.
Helena says: “I have known Alan and Marguerite for many years, have personal experience of
their company, and am delighted with the programme we have developed. It is the icing on the cake for their hard
working, loyal stockists and another example of Alan and Marguerite’s longstanding fantastic customer service”. For
further information contact Helena at +44 (0)7896 944 759 or visit www.helenacotter.co.uk.
Little Eglantine releases new range
ȣǸȽȝȐɕǸȘɄɄɜǸɜ4ǸȇɑȨȇ8ɄɨȨǸɕ
Madrid’s trade fair body, International Foreign Exchange Master Agreement
(IFEMA) is working on a new fair project for Madrid Novias, the international
Bridal Fashion Exhibition, held annually.
Its next edition will be staged at the beginning of May at its habitual venue in
Hall 14.1 within DC Area 12.14 at Feria de Madrid.
The new fair concept at Madrid Novias has been set out by the fair’s new
Director, Francesco Malatesta, and is based on the results of the last few editions
of the fair and opinions of the event’s exhibitors.
The new project, which will be implemented more fully in upcoming years,
seeks to update and develop the fair’s current philosophy, promoting a more
comprehensive exhibition based on the general approach that has been pursued
at the fair in recent years, with a view to meeting current market needs.
New features that will be seen this year will highlight the organisation of a
Foreign Buyers’ programme, along with the organisation of talks and forums.
Fashion shows will once again take place on the Cibeles Madrid Novias
catwalk, located alongside the stands in the same hall as the exhibition itself. The
shows will coincide with the trade activity at Madrid Novias over the first two
days of the event.
As of 2013, an equally prominent role will be granted to the fashion shows for
bridal fashion, bridegroom fashion, party-wear and first communion attire.
For further information, visit www.madridnovias.ifema.es.
$77,5(
French designer, Stephanie Staub, has added a new bridesmaid
range to her designer brand, Little Eglantine.
Already well-known for her exquisite flower girl dresses and
page boy outfits, Staub has just unveiled her new designs for young
bridesmaids, aged seven to 14.
“Answering my clients’ need for young bridesmaids, I have
designed chic yet discreet dresses to match the beauty of these
young ladies,” she says.
The made-to-order Valentine and Jane bridesmaid dresses start
from £230 and are available in a myriad of colours.
For further information visit www.littleeglantine.com.
News & events
Textile Forum announces record visitor numbers
This March saw London’s Textile Forum show being the busiest since its launch a
decade ago.
Held twice annually, the fashion fabric show is aimed at designers, small to
medium sized manufacturers, dressmakers and retail fabric specialists looking for
high quality fashion fabrics from the UK and Continental mills.
Among the visitors were a team from House of Fraser. According to Jakki Pau,
head of contemporary design, the store group is looking to source a proportion of its
fabrics closer to home.
“Textile Forum not only provided the variety but also the timing was great. We will
be back in October,” she said.
Upcoming designers Eudon Choi and Jonathan Anderson of J W Anderson also
attended the show.
New for this year’s show was a briefing for fashion students, which was held
on Wednesday 7th March. Several exhibitors gave a short presentation on their
collections and students were able to review the ranges before the show officially
opened. A similar event is being planned for October this year.
“We had a fantastic show with almost as many visitors as in our traditionally
larger autumn event. The atmosphere was upbeat, with lots of sampling and orders.
We can’t wait to celebrate our 10th anniversary in October,” said organiser Linda
Laderman.
The next Textile Form show will be staged from 17th-18th October at The Music
Room, London. To find out more visit www.textileforum.co.uk.
Record sales for leading fabric firm
Michael’s Bridal Fabrics has just posted record sales levels for the past two months that
now shows the company with sales up a massive 35 per cent on the first calendar quarter,
compared to a year ago and 58 per cent up on two years ago. Over the past year the
company has supplied fabrics to over 1,000 customers in 31 countries worldwide. These
year on year increases are the biggest the company has ever recorded, and shows why the
company is desperate to move to its new, larger premises as soon as possible. Michael says:
“We have no room left for more stock or more staff to work for us. The only down side to
such a big increase is that we cannot replenish our stock as quickly as we are selling it.” For
further details, visit www.michaelsbridalfabrics.co.uk.
Introducing Olivia Accessories
New to the bridal wholesale market is Olivia Accessories,
offering a beautiful selection of handpicked jewellery from
around the world.
Tapping into the current trend for 1920s and
1930s-style product, their latest range incorporates Art
Deco design elements, with stunning sparkling bracelets
and cuffs.
For further information, call +44 (0)7779 336 135 or
visit www.olivia-accessories.com.
(Ȑɕέɕ@ȐȨɑ͘ȃɄȽɜȨȽɤȐɕɜɄȐɰȃȐȵ
Spanish fashion firm Jesús Peiró has released a new
collection of accessories, designed by Merche Segarra.
The range features Chantilly lace appliqué, silk petals,
gemstone embroidery and drapes in the form of
veils, head dresses and boleros, designed, created and
manufactured in Spain to a high quality finish. For more
information, visit the website www.jesuspeiro.com.
ROSIE WILLETT DESIGNS LAUNCHES
DAZZLING NEW COLLECTION
Rosie Willett Designs has introduced a new headpiece and jewellery
collection to its range.
The ‘Occasions’ collection is the brand’s first range of headpieces
and jewellery for wedding guests, mother of the bride or groom, race
days and other special events.
Coming in a variety of shades, all designs are individually hand
crafted with the same high quality silk organza, Swarovski crystal
and pearl used in its bridal collections.
The ‘Occasions’ collection includes stunning flower headpieces and
corsages, a fashionable bow headpiece and an elegant vine of leaves.
For further information, visit www.rosiewillettdesigns.co.uk.
$77,5( ·
News & events
NEW JEWELLERY SHOW
LAUNCHING IN JUNE
The Jewellery Show London, a new show that
will launch for the first time on 12th-13th June
at Somerset House in London, has announced
Pandora Jewellery UK as headline sponsor.
Speaking of the partnership, Pandora’s President
for Western Europe, Peter Andersen said:
“London, Summer 2012 will be a significant
time for the city. We felt it right to support
this event at a venue that is so special. The
Jewellery Show London will represent
the best of the British jewellery
industry and launch new design
talent. We really wanted to support
this wonderful idea.”
Pandora will build its annual
retailer conference around The
Jewellery Show London, inviting around
300 fashion retailers to participate in a two-day event where the
Autumn Winter 2012 collection will be launched, starting on
Monday 11th June.
Julie Driscoll, Event Director for The Jewellery Show,
commented: “We are delighted to be working with Pandora on
this event and are thrilled it is once again supporting the jewellery
industry and emerging design talent.
“At The Jewellery Show Birmingham the Pandora Catwalk
Cafe has become an iconic exhibition focus for all retail jewellers,
and we’re very excited to have it extended to our London event.
Pandora is a market-leading visionary brand within the industry
and we look forward to growing The Jewellery Show London in
conjunction with its own strategic growth plans for the future.”
Around 90 exhibitors will showcase medium to high-end jewellery
pieces at The Jewellery Show London, which will feature some of
the hottest design talent and leading suppliers from both the UK
and overseas.
For more information visit www.thejewelleryshowlondon.com
ɑȐɕȣȃɄȵȵȐȃɜȨɄȽȘɑɄȹɑɴɕɜǸǾȐȵȵȐ
New from Crystabelle is its
latest collection of bridal
accessories, including
beautiful statement
necklaces, sparkling
brooches and delicate
jewelled hairpins.
For further details call
+44 (0)161 485 6585 or
visit www.crystabelle.co.uk
THE RETAIL CHAMPION: 10 STEPS
TO RETAIL SUCCESS
Retail expert Clare Rayner has written a book called The Retail Champion: 10 Steps to Retail
Success. The book provides the reader with the motivation and inspiration to succeed, as well as
knowledge, skills, tools and techniques that smaller retailers need to build their business.
Whether just starting up or well established, trading from stores or on-line only, any retailer
serious about growing their business will find that this book provides them with an invaluable 10step process to developing robust and repeatable processes and systems, enabling them to succeed
in business.
Clare, known as The Retail Champion, offers practical advice, essential resources and access
to downloadable templates so you can put your learning into practice immediately. Published by
Kogan Page, the book is on sale from 3rd July, 2012.
To find out more about Clare and her publication visit www.retailchampion.co.uk
$77,5( ·
CHARLOTTE BRIDAL
OFFERS PERSONAL
SERVICE TO BRIDES
One of the UK’s youngest independent bridal
designers, Charlotte Garratt of Charlotte Bridal, is
taking bespoke design to a new level through her
start-to-finish personalised service for brides.
Brides are guaranteed Charlotte’s first-hand
experience, as she designs the gown, the pattern,
cuts the fabric, assembles and hand finishes the
piece. This ensures complete dedication to the
client and design at all times.
Brides are able to visit Charlotte in her Surrey
studio armed with ideas and inspiration and have
a rare sense of ownership through watching the
initial sketching, choosing their fabrics and being consulted throughout the
design’s development.
Charlotte says: “Brides have a really personalised experience when they come
to Charlotte Bridal. They are able to present their ideas, likes and dislikes and we
work together on an initial sketch, rather than just choosing from a template. It
means that quite often I’m quite literally creating the dress of someone’s dreams,
from the shape and design to the bride choosing from a selection of silk fabrics.”
At just 21, Charlotte is one of the youngest independent bridal designers in
the UK. After discovering corsetry at the age of sixteen, Charlotte trained at the
London College of Fashion, with the aim of designing high-end bridal couture.
She says: “There’s a certain stigma associated with being young in this industry,
but I’m having a fantastic time proving myself and that age is just a number when
it comes to design. In the long run I’d love to expand the business with a retail
collection and a mother of the bride range.”
For further details visit www.charlottebridal.co.uk.
The Essential Collection 2012 gathers pace
Now in its second year, the early buying
bridal trade show, The Essential Collection,
has received overwhelming support from
exhibitors eager to return to Stoneleigh
Park in Warwickshire this July. Leading
bridal names attending the show once
again include Alfred Angelo, Madeline
Isaac-James, Donna Lee Designs, Crystal
Breeze, Victoria Kay, Kiss The Frog and
Special Day Bridal. Speaking about his
decision to exhibit once again, Bernard
Kenna at Special Day Bridal said: “We’re
delighted to be showcasing our latest
ranges at The Essential Collection for the
second year running. The timing of the
show enables us to deliver earlier into the
shops which benefits the retailer.”
For a fuller show preview, please turn
to the feature on page 22. To pre-register
to attend The Essential Collection, simply
visit the comprehensive website at
www.thessentialcollection2012.com.
$77,5(
8ȐɬɕȨȽǾɑȨȐȘ
London bridal boutique Ritva Westenius
has added a new range of evening wear
gowns to its collection. Exclusive to the
Connaught Street showroom, many of the
new gowns are inspired by the golden age
of glamour.
A bridal boutique dedicated exclusively
to plus size brides has recently opened
in Essex. Curvy Couture Bridal, run by
a small family team, opened its doors to
brides last month.
So Sassi is the new label from Sassi
Holford, targeting stylish, young brides.
Handmade in England using exquisite
silks and laces, the gowns will be unveiled
in May at White Gallery.
PDGHOLQHLVDDFMDPHV
,PDJHZZZQDRPLNHQWRQFRXN
EHDXWLIXOJRZQVHOHJDQWVW\OH
9LVLWXVDW6WDQG0D\
ZZZPDGHOLQHLVDDFMDPHVFRP_LQIR#PDGHOLQHLVDDFMDPHVFRP
'HVLJQHGLQWKH8.
News & events
ARUNA SETH RELEASES
STUNNING BRIDAL SHOES
Tapping into the hottest trend of 2012 – lace,
Aruna Seth’s new bridal shoes are already winning
the hearts of brides-to-be. As a result of their early
popularity, Aruna Seth will now be introducing the
styles in a range of heel heights.
For further details, visit www.arunaseth.com.
0ȨȽȐǸHǸпǸȐȵȵȨȵǸɤȽȃȣȐɕ
ҬҩҫҬȃɄȵȵȐȃɜȨɄȽ
The Belgian fashion company, Linea Raffaelli, has recently launched its 2012
collection. Lace and tulle make a comeback, used in neck-accessories or in a
layered skirt which gives it a feather light effect. Flowered lace also takes on a
couture twist – bodices feature lace flower trims which are hand cut and then
stitched on the bodice by hand.
The new trend of short and long is unmistakably represented in the 2012
collection. A short lace dress can be worn with a long overskirt to create a
different look for day and night.
For the bride who is not afraid to choose a splash of colour, Linea Raffaelli
offers dresses in soft hues of pink, mint or cappuccino. Black and silver are
used in flowers and accessories.
For further details visit www.linearaffaelli.com.
Hats off for the Mad Hatters Show
The Mad Hatters Show, sponsored by Harvey Nichols, in aid of
The Children’s Trust, returns to the Hurlingham Club in Fulham
on May 23rd, 2012. The evening kicks off with a champagne
reception, followed by a fashion show and entertainment.
This annual event has raised over £500,000 for The Children’s
Trust, Tadworth, a national charity that provides specialist care to
some of the UK’s most severely disabled children.
The main event of the evening is a spectacular millinery and
fashion show, where some of the UK’s top milliners and designers
will showcase their latest collections. Fashion-forward headpieces
from celebrity milliners Victoria Grant and Louis Mariette, both
of whom have created custom pieces for superstar Lady Gaga,
ensure that The Mad Hatters Show is the place to find unique and
eye-catching accessories for the upcoming summer season.
The event is sponsored by Harvey Nichols, who will contribute
clothing and accessories for the millinery show as well as donating
luxurious goodie bags. Other sponsors include Curzon PR and
Callender Howorth. The night will feature a live auction hosted by
celebrated auctioneer, Nick Stewart who has conducted auctions
for Elton John’s White Tie and Tiara Ball for the past 10 years.
Tickets are priced at £85 each and are available from the website
www.thechildrenstrust.org.uk/madhatters
$77,5(
Donna Lee Designs
Madeline Isaac-James
Crystal Breeze
Lexus International
In Brief
Show: The Essential Collection 2012
Organiser: KD Media Publishing Ltd
Dates: 8th-10th July 2012
Location: Stoneleigh Park, Warwickshire
Opening times: Sun & Mon: 9am-6pm,
Tue: 9am-4pm
Website:
www.theessentialcollection2012.com.
The Essential Collection is the once-a-year
bridal trade exhibition that’s perfectly timed to
follow the key European bridal shows. British
retailers benefit from the July date as the new
2013 spring/summer collections can be ordered
and delivered into store much earlier than was
previously possible.
Speaking about the event, Mark White, Event
Director, had this to say: “We were thrilled with
the overwhelmingly positive feedback from
exhibitors and visitors last year. As a result, we
are confident that The Essential Collection 2012
will present an even better offering to bridal
retailers, with a diverse mix of exhibitors, an
easy-to-navigate layout and a not-to-be-missed
fashion show.” He continues: “Not only is The
Essential Collection easy to reach from most UK
cities, but Stoneleigh Park also boasts 30, 000
free car parking spaces just outside the exhibition
hall. We’ve listened carefully to what visitors
$77,5(
With just over three months until The Essential Collection
opens its doors once again to bridal retailers, we take a look at
the latest developments…
want from an exhibition and feel The Essential
Collection fulfils these needs.”
British Design
In a year that celebrates HRH The Queen’s
Diamond Jubilee, and a summer of Olympic
events, it’s only appropriate that The Essential
Collection 2012 should be showcasing the very
best of British design talent.
Indeed, following a successful show in 2011,
both Madeline Isaac-James and Donna Lee
Designs will return to The Essential Collection
2012, as well as to the catwalk show.
Speaking about her decision to return, Natalie
Gladman, designer at Madeline Isaac-James said:
“We are pleased to confirm our attendance once
again at The Essential Collection this year. As
one of the most successful shows we participated
in last year, we are delighted to be showcasing
our 2013 Collection on the catwalk and meeting
high quality, focused buyers in a central and
easily accessible location.”
Christine Barnes at Donna Lee Designs
adds: “Our experience of last year’s show was
really positive. The location was easily accessible
for many of our customers (and us!). Visitor
numbers were much higher than we’d imagined
and we were constantly busy with both existing
and new customers.” She continues: “We’re very
much looking forward to show no. two and
hoping for sunny weather so we can make use
of the Pimm’s tent and barbeque at the end of a
busy day!”
Bridalwear
In addition to Donna Lee Designs and Madeline
Isaac-James, we’re pleased to announce an
excellent bridal wear offering from such names
as Alfred Angelo, Crystal Breeze, Special Day
Bridal, Victoria Kay and Kiss the Frog, all of
whom are returning for their second time. We
also have a number of first-time bridal wear
exhibitors including LMB Ltd.
Accessories
Retailers in search of a new accessories line
will be spoilt for choice, as we present a diverse
collection of exhibitors, some of whom will not
be seen at any other bridal trade show this year.
Companies showcasing their latest collections
include Joan Lee Accessories, Lily Bella Bridal,
Starlet Jewellery, Tantrums and Tiaras, The
TEC 2012
Kiss the Frog
Starlet Jewellery
LMB Ltd
Special Day Bridal
Lily Bella Bridal
Pink Jewellery
Lucky Sixpence Company, Spotted Cow
Creations, Footwork, Lexus International, Pink
and Lesley Jayne Designs.
One of our returning accessories companies
is Starlet Jewellery, who was impressed with
last year’s show. “For a debut show, we saw an
impressive number of people and those who
visited the show seemed to be buying rather than
browsing. We were extremely pleased with the
number of new stockists we gained during the
show and continued to convert leads into orders
for months afterwards.”
New Launches
The Essential Collection 2012 provides the
perfect opportunity for bridal retailers to snap up
debut collections from new and up-and-coming
designers. First-time exhibitor, Diane Spinks,
specialises in handmade flowergirl dresses, in a
wide range of styles and colour combinations.
Speaking about her decision to exhibit, Diane
said: “The Essential Collection is the ideal
location for the launch of a new brand, with
excellent access to the M1, M6, M40 and M42
motorways. All our products are handmade
in the UK and we look forward to meeting
potential stockists at the event.”
There’ll also be dresses for young attendants
from British manufacturer, Tara Lee, bridal
fabrics from Michael’s Bridal Fabrics and
occasionwear from Sevva.
As a result of this diverse exhibitor mix,
retailers across the country have been preregistering for The Essential Collection, many
of whom will be able to travel to the exhibition
venue at Stoneleigh Park in under two hours.
Indeed, conveniently situated in the heart of
the country, within easy access of motorway,
rail and air links, Stoneleigh Park is a unique
events venue that not only offers an excellent
exhibition space, but also unlimited free, on-site
parking, a choice of dining facilities and some
on-site accommodation in Stoneleigh Lodge.
Further accommodation can be found in the
nearby picturesque towns of Warwick, Royal
Leamington Spa and Kenilworth.
A number of catering facilities are available
on-site, including the Strollers Café and the Oak
Tree Restaurant. In addition, to make the most
of the timing of the show, directly outside the
exhibition venue there will be a barbecue and
Pimm’s tent, providing the perfect opportunity
for post-show networking in a relaxed and
convivial atmosphere. $
Business Centre
New for 2012 will be the on-site Business
Centre, located a short hop from the
hustle and bustle of the main exhibition
hall. Offering free wi-fi access and
complimentary refreshments, it’s the
perfect place to take time out to complete
those important daily tasks.
Further information
• The Essential Collection is free to attend.
Please register in advance by visiting
www.theessentialcollection2012.com.
• To find out how to reach Stoneleigh Park,
simply visit www.stoneleighpark.com
• Although there is not a crèche within
the exhibition, the Wren Day Nursery is
conveniently located on-site at Stoneleigh
Park. The nursery website can be found at
www.wrendaynursery.co.uk. For all enquiries,
availability and booking, please contact Penny
Shaw on +44 (0)2476 418 957.
Pre-register at www.theessentialcollection2012.com Follow us at www.twitter.com/EssentialColl
$77,5(
Flying the Flag
There’s never been a better time
to have a truly British wedding.
Here’s our pick of the best red,
white and blue bridesmaid
gowns about…
True Bridesmaid
True Bride
+44 (0)1273 728 637
www.truebride.co.uk
$77,5(
Bridesmaids
B2
Jasmine Designs Ltd
+44 (0) 1707 240 068
www.jasminebridal.com
Trudy Lee
+44 (0)1707 643 633
www.trudylee.co.uk
Belsoie
Jasmine Designs Ltd
+44 (0) 1707 240 068
www.jasminebridal.com
Pretty Maids
Eternity Bridal
+44 (0)8707 707 670
www.eternitybridal.co.uk
$77,5(
British designers and manufacturers of
flowergirl dresses & young bridesmaid dresses.
www.tara-lee.net | 0151 6539963
e
apollo
ACCESSORIES
Estd 23 yrs
IMPORT/
WHOLESALE/
TRADE ONLY/
BUY ONLINE AT
www.eapollo.co.uk
WATCHES
HAIR ORNAMENTS
JEWELLERY
SCARVES
COSMETICS
and many more...
25 Barr Street, Hockley,
Birmingham B19 3EH
Tel: 0121 236 3955
Email: [email protected]
WHOLESALE NO PUBLIC ALLOWED / SECURE PRIVATE CAR PARK
Bridesmaids
Bridesmaid
TRENDS
We talk to leading bridesmaid suppliers to
find out more about their newest collections…
Hannah Nichols, True Bride
“2013 bridesmaid trends emphasise the sophisticated, the elegant
and the feminine, using an exuberant combination of chiffon, lace
and tulle fabrics. Look out for decorative shoulder detail, sheer
lace and flattering necklines, with a move towards delicate back
detailing, including the Pippa-inspired cowl and button detailing.
Dress silhouettes are a combination of refined lines and fun flirty
fifties tea-length styles that can be worn again and again. Brides
are following their fashion instincts and opting for either bold
jewel shades of coral, jade and sapphire or muted natural nudes of
charcoal, mocha, dusky pinks and sage.”
Eternity Bridal
True Bride
Rebekah Roberts,
Eternity Bridal
“Key looks for this season’s
Pretty Maids collection
includes pleated bodices,
floral embellishments and
one shoulder gowns. We have
used contrasting fabrics and
satin waistbands, with draping
chiffon skirts and sleeves.
“The Pretty Maids
collection is also proving very
popular for prom and evening
wear as it is available in a range
of fabrics including satin,
chiffon, organza and taffeta,
in a kaleidoscope of over 70
shades. This allows brides to
coordinate their bridesmaids
with the chosen theme for
their special day.”
Eternity Bridal
$77,5( ·
JLM Europe Ltd
Lyndsey Granger, JLM Europe Ltd
“The Fall 2012 collection from Jim Hjelm Occasions is
bursting with fresh exciting designs, luxurious fabrics and
fashion forward colours. This must-see collection will feature
dresses inspired by the season’s hottest trends including
removable over skirts in flowing chiffons, peplums and gowns
inspired by the fabulous 1920s. Chiffon will remain the fabric
of choice as girls enjoy the elegance and sophistication of the
season. Colours will be bright and bold including jewel tones,
corals and fresh shades of turquoise.”
JLM Europe Ltd
LouLou
Sonia Chen, Loulou
“The new Loulou Bridesmaid
collection is vintage inspired,
comprising belted waists, full
50’s length skirts or ‘Audrey
Hepburn’ necklines with
mesh overlays. Other features
include rolled collars, lace
boleros and wide satin belts.
“Duchess satins include
Loulou’s signature vintage
inspired appliqué on waists
and necklines. There are also
soft pastel vintage shades
of oyster, coral, duck egg
and chartreuse. Finally, to
add a touch of fun, we have
introduced full 50’s net
petticoats in fondant colours.”
LouLou
$77,5(
C
hic
by Hollywood Dreams
For sales and enquiries Tel: 0208 801 9797
www.chicbyhollywooddreams.co.uk
We look forward to seeing you on our Stand 106
For sales and enquiries Tel: 0208 801 9797
www.hollywooddreams.co.uk
We look forward to seeing you on our Stand 106
Contact
Hamlins LLP
+44 (0)20 7355 6000
www.hamlins.co.uk
ȇȇȨȽȝXǸȵɤȐ
Hayley Devlin, Solicitor at Hamlins LLP, asks how
much a company’s Twitter account is worth?
It’s £217,000 according to US company
Phonedog, who are suing an ex-employee for
keeping the Twitter followers he attracted while
working as a blogger for the company.
Social media is big. And it’s getting bigger.
There are more Facebook users today than there
were people on the planet 200 years ago. Twitter
recently celebrated its 6th birthday by announcing
that the number of ‘tweets’ per day has reached
340 million. Linkedin is growing at a rate of
100 million new members every week, the
equivalent of a new member every second. With
statistics like these, it’s no surprise that more and
more businesses are tapping into the benefits
of social media – increased brand visibility,
enhanced profile and access to a potentially
limitless client base.
In their rush to be ‘social’ however, many
businesses are failing to legislate for the pitfalls
inherent in using social media – Facebook’s
privacy record, for example, has been heavily
criticised with hackers proving their point by
accessing and posting private photos of CEO
Mark Zuckerberg on the internet after working
their way into his account. Many businesses are
tasking employees with ‘fronting’ social media
campaigns on their behalves and encouraging
staff to ‘link’ with existing and new clients via
LinkedIn, to enhance and generate relationships.
What happens then when the employee leaves?
Who owns the social media account and, more
importantly, its followers?
The case of Phonedog LLC v Noah Kravitz,
currently playing out in the US, acts as a warning
of what can happen when things go wrong.
Kravitz tweeted for US website Phonedog under
the name @Phonedog_Noah. He changed his
username when he left the company and took
his 17,000 followers with him, prompting the
company to seek damages of £217,000 on the
$77,5(
basis that the followers constituted a customer
database, which it had invested “substantial”
resources into creating.
In support of its position, Phonedog stated:
“The costs and resources invested by Phonedog
Media into growing its followers, fans and
general brand awareness through social media
are substantial and are considered property of
Phonedog Media. We intend to aggressively
protect our customer lists and confidential
information, intellectual property, trademark
and brands.”
As part of his counterclaim, Kravitz is claiming
compensation for his efforts in attracting the
followers during his employment, in the event
that Phonedog succeed.
The issue was highlighted in the UK last
year when Laura Kuenssberg, the BBC’s chief
political correspondent left to join ITV, taking
her 60,000 twitter followers with her. Even Boris
Johnson recently found himself at the centre of a
social media scandal when he changed the name
of his Twitter account from @mayoroflondon
to @borisjohnson and bagged over 250,000
followers in the process. What Boris claims
was a step aimed at ‘honesty and openness’ has
been branded by Ken Livingstone as ‘an abuse
of public resources’ which he claims resulted in
the Conservative party ‘clearly benefiting from
taxpayer-funded public servants who have built
up an official mayoral Twitter feed.’
The fundamental problem for the Courts
considering the Phonedog case, and for any
business using social media, is that advances in
this area have been so swift that the law is yet to
catch up. The truth is nobody really knows who
owns the social media account/followers when
an employment relationship ends. Employers are
increasingly seeking to categorise the contacts
generated through and held on employee’s
social media sites as ‘confidential’ and akin to
that traditionally held on laptops and mobile
phones, in an attempt to secure its return post
employment. Copyright law is also being called
on, with employers claiming that such contact
lists are ‘databases’ owned by the company.
Such arguments must surely be more forceful if
the sites were worked on during an employee’s
working hours and the contacts obtained on the
back of the employer’s goodwill.
Given the continuing rise of social media,
it is undoubtedly only a matter of time until
the viability of such claims is tested in the
English Courts. Until then however, and in
any event given the evolving nature of social
media, the need for businesses to introduce
protective measures is increasing. Such measures
may include a review of existing Contracts of
Employment and the adaptation of restrictive
covenants to deal specifically with social media
situations, the extension of the information
recoverable by an employer following
termination of the contract, clear guidelines for
staff regarding ownership of contacts generated
through social media and even an insistence
on employees operating separate personal and
professional accounts. $
Hayley Devlin is a solicitor in Hamlins
LLP’s EMIP Department and her practice
covers all aspects of IP protection with an
emphasis on assisting clients particularly in
the fashion industry to bring and defend
claims for infringement of design right,
copyright and trade mark.
9LFWRULD.D\
; O L ( Y [ V M [ O L + YL Z Z
-HU[HZ[PJVMMLYZHS^H`ZH]HPSHISL8\HSP[`:[`SLZH[JVTWL[P[P]LWYPJLZ^P[OUVTPUPT\TVYKLY
7SLHZLJVU[HJ[V\YZHSLZ[LHTMVYHUHWWVPU[TLU[
^^^]PJ[VYPHRH`NVÛZJV\Rc]PJ[VYPHRH`NVÛZ'OV[THPSJV\R
Ahead of the Game
Twobirds has revolutionised the bridesmaid market by offering
versatile British-made gowns that can be tied in 15 ways to
suit any body shape. We speak to Michelle Hailey, Director of
Operations Europe, responsible for setting up the wholesale
business this side of the Atlantic.
When did Twobirds
Bridesmaid launch in the
UK and how did you first
become involved with the
rapidly expanding brand?
Twobirds Bridesmaid
launched in the UK in 2010.
I discovered Twobirds just
as it opened in London in January 2010 when I
was looking for bridesmaid dresses for my four
very different shaped bridesmaids, including one
who was pregnant. We were delighted to find
this new and unique idea and the girls were sold
on it the minute they stepped into the dress. I
hardly recall seeing them in the dresses as I just
had the most overwhelming urge to be involved
in and grow this business and got chatting to the
lady who had set up the London store. Just after
collecting my bridesmaid dresses, she contacted
$77,5(
They are also incredibly easy to fit with just two
sizes available and no alterations required.
Unlike most other bridesmaid brands,
Twobirds has a physical presence in the UK with
a flagship studio in London. The dresses are made
in the UK which allows the company to offer
flexibility with production, shorter lead times at
10 weeks and deal with any issues efficiently.
me while I was daydreaming about leaving my
job in banking and told me she was searching
for candidates to replace her and would I be
interested in meeting the Twobirds founder,
Ariane Goldman? I met Ariane when she came
to London, we hit it off instantly and the rest is
a wonderful history and a very exciting future. I
took over the London store in August 2010 just
before I was married and since then have moved
production to the UK and set up the wholesale
business as well.
How difficult was it to convince UK retailers
that this new concept would be well received by
brides and their maids?
It was actually very easy! It is such a fantastic
concept and once retailers could see how easy the
dresses are to fit and tie, they bought into it. Our
stockist list has grown organically and as soon as
retailers see the quality of the dresses they buy
into it.
What is the concept behind the Twobirds
brand and how does it differ from what is
currently available for bridesmaids in the UK?
Twobirds Bridesmaid is completely different to
any other bridesmaid brand as the dresses offer
complete versatility with 15 different ways to tie
them, meaning that they suit every body shape.
How many collections are there and how do
they complement one another?
There are currently three collections – Classic,
Two-Toned and Rosette. The Classic and
Two-Toned collections are suitable for every
occasion, season and complexion. They’re the
perfect choice for pregnant brides too, offering
Profile
full support and an elegant shape. The Rosette
collection features the same design concept as
the Classic collection but with the addition of
chiffon rosettes hand-sewn on to the gowns for a
little extra something.
How many styles and colours are currently
available, and which do you think will be most
popular for UK brides over the coming year?
The Classic and Two-Toned collections are
available in 19 catwalk inspired colours and
four different lengths. The Rosette collection is
available in six colours and three lengths. Our
Classic collection continues to be our bestseller
and the soft, muted colours such as rosewater,
chacoal and slate continue to be our most
popular colours.
How many stockists are there currently of the
Twobirds brand and how do you plan to grow
this stockist base?
Since launching our wholesale business 18
months ago, we have secured 22 stockists in the
UK and Ireland and intend to secure 10 more by
the end of this year. We will review our stockist
list at the end of this season and decide if there
are any additional areas for Twobirds Bridesmaid
to target. Our aim is to continue to grow at a
measured rate, covering specific areas where we
see demand. We would like to focus on Scotland,
Wales and Northern Ireland as a starting point,
followed by the north east, north west and the
midlands. We are also looking to expand into
Europe and the Scandinavian region.
Will you be showing the collections at any UK
bridal trade shows over the next 12 months?
The timeless simplicity of the Twobirds
Bridesmaid collections means that there isn’t a
significant change to the designs or a need for
reinvestment each year by retailers. Therefore,
there is no need for us to showcase the new
collections. We already have a strong pipeline for
trade growth in 2012 so there isn’t a need for a
presence at the shows.
What support do you offer your retail stockists
in the UK?
We pride ourselves on building a strong
partnership with our stockists from inception.
We will only work with boutiques that we
feel will give our brides the most from their
appointment and who will communicate openly
with us to drive one another’s businesses forward.
We provide full training, either on site at the
boutique or at our head office, and provide a
dedicated contact at Twobirds who is able to
respond quickly to a stockist’s needs. We also
provide a comprehensive wholesale pack which
details just about everything you could ever
need! Where possible, we also do our best to be
present on the day of the Twobirds launch within
the boutiques.
We have a standard pricing structure
nationwide including the Twobirds London
boutique which ensures bridesmaids won’t need
to look around for the best price. We also support
stockists at shows either with added samples or
members of the Twobirds team assisting on the
stand. In terms of our own promotion, we exhibit
at the Designer Wedding Show and National
Wedding Show every year to raise the brand
profile. We also invest significantly into brand
exposure through advertising in national titles,
blog sponsorship, strong editorial relationships
through a PR consultancy and competitions. We
also promote our retail stockists on our website
and via our monthly newsletter.
The cohesion at Twobirds of the retail and
wholesale elements of the business means that we
can work closely with brides and refer them back
to the stockists if they should contact us directly.
We also provide complimentary swatch requests
through the website which drive brides to their
local stockist, we also ensure stockists have a large
amount of fabric when required for their own
swatches during appointments.
Many other bridal companies would like to
replicate the success of the Twobirds concept.
How do you plan to stay ahead in such a
competitive marketplace?
There are other brands out their now trying to
replicate the Twobirds concept but we remain
the market leader as our quality of product and
service is far superior. The replicas have, in fact,
driven business to us as brides realise that the
quality of the fabric isn’t the same.
We stay focused on what we do well and
production will remain in the UK. We will
Contact
Twobirds Bridesmaid
+44 (0)20 7243 8647
www.twobirdsbridesmaid.co.uk
continue to maintain good relationships with
the press and stockists, increase our stockist base
and also increase the space we have for our retail
premises. Plans for 2012 include a move to a
space more centrally located that will enable us
to take twice the number of appointments each
week to meet demand. We also keep on top of
trends in the market to ensure we bring in new
colours in line with the season trends.
What further developments can we expect from
Twobirds Bridesmaid over the coming months?
Our network of stockists in the UK and Europe
will expand so that brides can have easy access
to our collections without the market becoming
saturated. We’re relocating to a larger London
premises and are set to announce an exciting new
collaboration in the next couple of months. $
$77,5(
Retailer interview
Making an ȨȹɉɑȐɕɕȨɄȽ
A remarkable 65 per cent of Claire Miller’s customers at White Dresses and Tiaras visit her
boutique through word of mouth recommendations. Find out how she’s impressing her brides in
this revealing interview…
When was White Dresses
and Tiaras first opened and
by whom?
The company was registered
in July 2006 and I opened
White Dresses and Tiaras
in February 2007. I was in
the process of brainstorming
names for the business when I took a bit of a
break to read the latest copy of OK magazine. As
luck would have it, I happened upon a feature on
Elton John’s famous White Tie and Tiara charity
ball – a small jump took me to the perfect name
for my boutique – White Dresses and Tiaras.
How would you describe your current in-store
bridal collection?
I try to cover as many shapes and styles as
possible but the current collection definitely
leans toward the growing trend for lace and for
different strap and jacket options. I’m hearing
more brides than ever asking for straps and coverups, and this season I feel we can really service
these requests.
Which designers do you stock and why?
I stock Benjamin Roberts, Tia, Ronald
Joyce, Jasmine and D’Zage as I have faith in
their quality and service and, therefore, can
confidently sell their designs to my customers.
More importantly, my team also feel passionate
about the dresses and we have complete
confidence in their customer support. After all, if
you’re not certain that the rush order you need is
going to come in time for the customer’s wedding
it’s not going to help you sell. I’ve been working
with most of these designers since we opened
and, although I’ve introduced and lost a few
others on the way, I’m now delighted with our
in-store offering.
“Bridesmaids now have their own
dressing area, which has been
extremely well received. We also
have a new showroom dedicated
to the sale of ex-sample dresses. ”
What prompted you to undergo your recent
expansion and how do you anticipate this will
benefit the business?
Our customers were always asking us where
they could go for Mother of the Bride and
Occasion Wear so it made sense for us to enter
into this market. Originally we didn’t have the
space to do it justice but then the upstairs of
the building became available and provided us
with the perfect opportunity to diversify. We’ve
already seen a huge benefit in the expansion,
not only enabling us to stock Mother of the
Bride pieces but also to expand our Bridesmaids
and Prom collections. In addition, bridesmaids
now have their own dressing area, which has
been extremely well received. We also have
a new showroom dedicated to the sale of exsample dresses, meaning a rapid turnover of
discontinued stock.
What do you enjoy most about your role and the
bridal business in general?
My team and I always joke with the customers
that we’re all in this business for the sparkle and
diamantes! I’m sure that this is partly true but if
I’m honest it is genuinely rewarding to see a bride
or any customer beaming with happiness in the
dress or outfit of their dreams. Receiving such
lovely thank you cards and even hugs makes you
realise that you play a tremendously important
part in a couple’s big day. We’ve had so many
lovely customers over the years it’s always a proud
moment for me when they bring their family and
friends back because they loved their experience
with us.
What do you feel makes your shop special and
how do you self-promote?
We are fortunate in having so much retail space.
$77,5( ·
Contact
White Dresses and Tiaras
+44 (0)1293 539 804
www.whitedressesandtiaras.com
The shop is a total of 3000sq ft and as it’s an old
building, it’s divided up into lots of quaint little
rooms. We have separate areas for each of the
collections and also dressing areas to go with
them, allowing the customers lots of space and
privacy. Relaxed and happy customers I feel are
the key to retail success!
Well over 65 per cent of our business is now
through word of mouth recommendations,
which makes me so proud as we’re not on a high
street so it’s crucial that ladies are talking about
us! I promote the business mainly through local
wedding fairs, which I find are one of the best
ways of making that all important initial contact
with brides. Amongst other things, we also tweet
regularly and have a Facebook page to keep
people up to date on what’s happening in store.
the moment they arrive so that they enjoy the
experience and don’t feel pushed and harassed
into ordering.
What do you believe is the key to running a
successful bridal retail business?
It has to be a combination of lots of things.
You have to have passion for your business and
the industry, I believe your enthusiasm is one
of the key selling tools. I know I’ve mentioned
this a lot already but a good team who share
your enthusiasm is also crucial. It’s no good you
brimming with excitement if you have a ‘robot
bridal consultant’ upsetting customers behind
you. Good processes and organisation are key to
keeping things running smoothly and efficiently
behind the scenes.
“Well over 65 per cent of our
business is now through word of
mouth recommendations, which
makes me so proud as we’re not
on a high street so it’s crucial that
ladies are talking about us!”
What would you say are the main challenges you
face as a bridal shop owner?
I would say juggling my time. There are so many
areas that I need to focus on and a lot of the
time you get caught up in the day to day running
of the business, it’s hard to break away and be
proactive with things like marketing. It certainly
keeps me on my toes!
How do you ensure that the service your boutique
provides is second to none?
I have a fantastic team behind me; I really
couldn’t do it without them. We’re all of the same
mindset that we treat the customers exactly how
we would want to be treated ourselves. We aim
to help people feel comfortable and relaxed from
What are your plans for White Dresses and
Tiaras over the next few years?
To keep working on raising our profile and
carrying on making brides happy! The main plan
is to keep proactive and not to take things for
granted. You never know when the industry can
change. Maybe another expansion in the future?
$77,5(
What changes have you witnessed within the
bridal industry during your time as the manager
of a boutique?
The main change is really how tough brides are
being on price. I am being asked more and more
for discounts and what we can throw in for free.
It’s almost expected now. I have found that since
lace became much more popular, girls are having
to up their budgets slightly again to afford this.
Finally, what advice do have for other bridal
boutique owners who are just starting out?
This is a hard one to answer as everyone is
different but I would say just work hard and be
patient, it takes time to build a reputation and
then it’s even harder to keep it! $
Tia
Chanticleer
Crystal Elegance Necklace,
Chez Bec,
+44 (0)845 652 0892
www.chezbec.com
Get the
Gatsby look
Nancy Hayes pulls together a collaboration of
1920’s pieces, inspired by The Great Gatsby.
Audrey collection, Freya Rose, £375
+44 (0)207 288 6311
www.freyarose.co.uk
Recycled Glass Silver Bud Vases, Fairwind, £22
+44 (0)845 196 0256
www.fairwindonline.com
Conor Lamp With Lotus
Shade, Gong, £296
+44 (0)207 370 7176
www.gong.co.uk
Wine Glass Chandelier,
Sweetpea & Willow, £345
+44 (0)845 257 2627
www.sweetpeaandwillow.com
Astor Wedding Bracelet, Aye Do, £49.99
+44 (0)845 680 8093
www.ayedo.co.uk
Jenny Design, Tantrums and Tiaras, £90
+44 (0)774 034 1747
www.tantrumsandtiaras.com
Benjamin Adams Silver Crystal Evening Handbag,
Paradox, £125
+44 (0)208 885 8000
www.paradoxlondon.com
Cairness Sofa, Darlings of
Chelsea, £1625
+44 (0)207 371 5745
www.darlingsofchelsea.co.uk
$77,5(
7,5(
Vintage Bow Wedding Gloves,
Crystal Bridal Accessories, £44.99
+44 (0)114 269 4729
www.crystalbridalaccessories.co.uk
Parham House Brides
The magic8ɤȹǾȐɑ
Following Ellie Sanderson’s column last issue, we ask a
selection of bridal shop owners about their current stock levels.
Helen Allen,
7th Heaven Bridal
How many bridal labels do
you currently stock?
We stock five labels at the
moment, two of which come
from the same designer.
Is this more/less than this time last year?
We dropped a label last year and took on a
new one. The quality of the materials used in
the designer which we dropped did not stand
up against our other dresses so were always
overlooked by our brides. As a result, we lost
confidence in selling them. Our new label, Justin
Alexander, is one that we had had our eye on for
a while. When it became available within our
area we jumped at the opportunity. It’s proving to
be a great success!
How do you decide when to take on a new
bridal label?
We are very careful about investing in new labels
and will only consider it if we feel we have brides
who we cannot satisfy with our current designers.
We feel it’s better to have strong relationships
with a select number of designers rather than
a hand in a lot of different labels. This way we
can offer our brides great service through our
relationships with our suppliers.
Are you planning to increase/decrease the
number of bridal labels you stock over the
coming year?
We may decrease the number, with a view to
taking on someone new for 2013. If stock dresses
outweigh orders, no matter how good your
relationship with that label, it makes no sense to
continue stocking their dresses.
$77,5(
Charlotte Murrell,
Amaryllis Bridalwear
We currently stock six
designers across two shops.
This is the same number as last year, however we
have dropped one label and taken on another.
This move has made a dramatic impact on my
business. There is so much choice for bridal
shops, and keeping ahead of competition is
key. Each of the designers that we stock offers us
a vast range of styles to suit our ever demanding
bride. They are all well established and offer us
fantastic service.
bridal label?
We are always evaluating our stock. It’s important
to know what sells and, if a certain label isn’t
selling as well as it should be, we would look to
replace it.
coming year?
We are decreasing our labels for 2012/2013. It’s
always a tough decision to make but one that
is sometimes necessary. The costs that are
involved with minimums mean that we have to
continuously look at stock levels. Financially it
isn’t an option to carry dead stock or to stick to
high minimum orders.
Dudu Sibanda, Couture &
Tiaras Boutique
We currently stock five bridal
labels, namely Pronovias,
Sincerity, Demetrios, Veromia and Phoenix.
This is an increase on this time last year, when we
only stocked three bridal labels.
bridal label?
It’s mainly based on demand as we always note
down what our brides walk in and ask for. We
then search the market to find a new supplier
who meets this demand. After shortlisting a few
labels, and ringing up other retailers who have
spent many years dealing with them, we then ask
to view the collection.
coming year?
We are content with what we have at the
moment because the each of the five labels we
carry provides us with something different in
terms of style and budget. There’s always room
for improvement and we keep an open mind. If a
totally different, new and exciting label crops up
we would certainly give it consideration!
Retailer round-up
The White Closet
7th Heaven Bridal
Lucy Leaper,
Katherine Allen Bridal
We currently stock six
designers; Maggie Sottero,
Benjamin Roberts, Marylise, Rembo, Justin
Alexander and Amanda Wyatt.
We have kept our collection the same as we are
happy with the current balance and each designer
offers something different to our collection.
bridal label?
We review our collection at least twice a year to
make sure that what we offer our brides is diverse
and on trend. Our business is constantly evolving
so it’s important to always consider new brands
to complement what we already have.
coming year?
We have no immediate plans to change the
number of designers we stock, however, we are
always on the look out for fresh new talent!
Susan Hinckley,
Parham House Brides
I stock six bridal labels.
This is one more label than last year. I felt that
the new addition would add another dimension
to my collections.
bridal label?
I’ll only decide to take on another label if I feel
that a different look/trend is called for.
coming year?
I’m always open minded about taking on a new
bridal label. At present we have a good balance in
the boutique.
Nikki Jackson,
The White Closet
We currently stock Annasul
Y, Lusan Mandongus,
Claire Pettibone, The Vintage Wedding Dress
Company and Charlotte Balbier.
It’s around the same number. We have replaced
some designers with others from when we first
opened in 2009. This is largely due to market
trends and a greater understanding of what our
brides want and expect from us.
bridal label?
It’s about reviewing and monitoring how well
labels are doing for us in terms of sales. During
appointments we do take on board feedback
from our brides, which is helpful when it hits
buying season. It’s also about the relationships we
build with our designers. It’s so important that
our designers appreciate our need to represent
great labels and with this we expect helpful
advice, good service and, more importantly, great
dresses. We’re a nice, friendly and professional
bunch, and we expect the same high level of
service from our designers’ representatives.
coming year?
There are two other labels that we’d love to get
on board, but due to space restrictions we may
have to wait until September when we’re hoping
to expand the business. We’ve some exciting ideas
and can’t wait to share them with our brides. $
$77,5(
Please visit our stand no 606 at the White Gallery
or to book appointment contact us.
[email protected] 0845 371 44 66 www.freyarose.co.uk
White Gallery
White Gallery preview
We speak to some leading bridal designers to find out what they
will be showing at White Gallery 2012 this May…
Hollywood Dreams
Despite being known for beautiful
ball gowns, Hollywood Dreams’ new
collection is set to surprise, with a
selection of stunning slimline dresses.
These will combine the idea of Hollywood
glamour with a modern and sophisticated
edge. Along with the traditional
Hollywood Dreams strapless sculpted
bodices, the new designs will feature onthe-shoulder bodices and bodices with
straps. New fabrics include beaded lace
and Swarovski beaded trims. Freya Rose
Freya Rose will be launching its brand new ‘Enchanted’
collection at White Gallery this May.
Incorporating delicate crystal, gold chain with silk organza
and couture silk flowers hand painted in gold leaf, this collection
is an innovative and romantic approach to couture wedding
shoes. Renowned for its attention to detail, Freya Rose continues
to use the finest quality materials in order to provide a truly
luxurious experience.
Johanna Hehir
The new MAE by Johanna
Hehir collection, to be
launched at White Gallery
2012, focuses on Johanna’s
favourite slim silhouette
shape. Taking inspiration
from Hollywood style
icons of the past, and
vintage images from as
far back as 1918, the
collection is perfect for
the individual bride who
knows her own style.
Fabrics include a
variety of lace, silk and
soft georgette to create an
elegant and classic look
coveted by modern brides.
$77,5( ·
Chic by Hollywood Dreams
The 2013 collection from Chic by Hollywood Dreams features
elegant fabrics such as vintage lace, chiffon layers and taffeta twists to create
a gorgeous red carpet look. In addition, the romantic range offers excellent
affordability for the modern bride.
Claire Mischevani
Last September Claire Mischevani took her first steps into bridal
wholesale, following 10 years’ experience as a bespoke designer.
Due to the success of this initial collection, a further collection,
entitled ‘Innocenza’ will be showcased at White Gallery this May,
featuring more of her timeless and feminine designs.
This year also sees the launch of her much anticipated occasion
wear collection, influenced by timeless style icons such as Grace
Kelly, Audrey Hepburn and Jackie O’Nassis.
Claire is currently looking to work with exclusive and high-end
stockists for her bridal and occasion wear collections.
Halo & Co
There’s no doubt that London is the place to be this summer,
beginning with the Queen’s Diamond Jubilee this June, then
continuing with the Olympics.
For their its collection, Halo and Co is translating the energy of the
UK’s vibrant capital into a selection of creative sidepieces and tiaras.
Speaking about the new collection, designer Stephanie Ball said:
“I love offering a new dimension to bridal, pushing boundaries
and offering retailers something different.” She continues: “To take
inspiration from great designers like Vivienne Westwood and Zandra
Rhodes whose daring approach to design has left a legacy is what this
collection is all about: something new.”
$77,5(
Vivien Sheriff
The 2013 bridal collection is inspired by the glamorous era of the Silver
Screen, embracing influences that includes Aztec designs and ancient
Egyptian patterns.
Vivien Sheriff ’s signature feathering is coupled with delicate crystalwork which can be seen on the statement turban piece. Equally
stunning is a crystal-encrusted veil with its distinctly Art Deco feel and
meticulous symmetrical patterning. Softly draping silk tulle in feminine hues of pinks, champagnes and
golds provide the foundation for intricate beading, fine cut work,
appliquéd corded lace and soft feathering. The resulting handmade
creations are distinct contemporary pieces that emanate a timeless
vintage elegance. Sanyukta Shrestha
Taking inspiration from the 1920s/30s style icon Wallis Simpson, the
2013 collection uses innovation and stunning design to create chic,
exquisite, environmentally friendly bridal gowns.
Sanyukta, who has always used environmentally friendly fabrics, will
this year return to the White Gallery with a collection that rejuvenates
the style of Wallis Simpson to truly embody the elegance of her era.
Classic yet stylish, each gown will embody the chic and sophisticated
look that Wallis Simpson was renowned for.
As an exclusive for the industry, Sanyukta will be showcasing a gown
made of innovative and ground-breaking new fabric technology made
predominantly out of milk. It will be the very first time this has been
used in bridal design and may mark the start of a new direction for
bridal wear.
$77,5(
&U\VWDO
&RXWXUH
&XVWRPLVHGFU\VWDODFFHVVRULHV
7_
(VDOHV#LZDQWFU\VWDOFRXWXUHFRP
:ZZZLZDQWFU\VWDOFRXWXUHFRP
Ivory and Co.
Alan Hannah
Marguerite’s vision for the 2013 Alan Hannah collection was to
create something inspiring, beautiful and uplifting. Lace is used in
a new and exciting way, along with a crisp interpretation of 1950’s
glamour featuring the rustle of paper taffeta and gorgeous pearl
detailing with some clean and glamorous new cuts. The Alan Hannah
catwalk show takes place on Sunday at 1.30pm. Invites will be sent
out prior to the show.
$77,5(
Following Ivory & Co.’s recent award win, the company will be unveiling a
stunning new collection at White Gallery London.
A wide range of opulent hairclips and combs have been designed, along
with a special signature collection of statement pieces - impressive jewel
encrusted large hairvines and headpieces for discerning brides.
Visit the stand to view the entire range as well as the new line of luxury
packaging which comes free with every order.
White Gallery
MiaMia
From boho extravagance to super cool classic
with a twist, the new MiaMia collection will
build on the success of last season with a vision
which takes inspiration from such diversity as the
romantic indulgence of the pre-raphaelites and
their unapologetic worship of beauty, to the razor
sharp wit and style sensibility of Mad Men.
MiaMia will debut the 2013 collection at the
White Gallery stand 108 from 20th May, 2012
and on the British talents catwalk show on
Monday 21st May, 2012.
Kisui
First-time White Gallery exhibitor, Kisui, will be showcasing a modern
collection of bridal gowns designed by Kerstin Karges.
Inspired by medieval armour and, in contrast, the lightness of ballet,
the silhouettes are delicate and elegant. Fabrics include luxurious French
laces and fluid silks, creating gowns that are feminine and chic.
All dresses, veils and accessories are designed and made in Berlin.
$77,5( ·
The new collection for 2013
draws inspiration from designer
Natalie Gladman’s childhood
memories of her mother’s
fabulous ball gowns and
evening dresses. Paying homage
to beautiful designs from the
1950s, 1960s, and 1970s,
Natalie brings a contemporary
feel to classic design with
modern twists that reflect the
21st century bride’s taste.
Using the finest fabrications,
from silk chiffons and tulles to
silk satins with embroidered
trims and beautiful
embellishments, each gown is
artfully constructed to make the
most of the bride’s natural beauty and elegance.
Glamour remains a theme for the new collection, with deep, flowing
lines, and the emphasis on waist, hips and décolletage.
A range of specially commissioned and designed head dresses and
jewellery from The Vintage Sparkle Collection complements the dress
collection, giving those all- important finishing touches to that dream
bridal look.
$77,5(
So Sassi
The new label from Sassi Holford targets stylish, young brides.
Handmade in England using exquisite silks and laces, the gowns will
be available to brides with a price range of £1,000-£2,000.
The collection will be unveiled in May at White Gallery and
prospective retailers are invited to make an appointment.
Malis-Henderson
If you’re looking to take on a bridal accessories line, don’t miss the
extensive range available from Malis-Henderson. The elegant and
timeless pieces use only the finest elements, from Swarovski crystals,
fresh water pearls and Japanese pearls.
Naomi Neoh
Lyn Ashworth by Sarah Barrett
Talented British designer, Naomi Neoh, will be showing a selection
of new bridal designs at White Gallery this May. Taking inspiration
from the popular BBC drama series, Downton Abbey, Naomi will
be unveiling a gorgeous bridal gown based on the character of Lady
Mary. She’ll also be revealing some stunning long 50’s style bridal
gowns, tapping into the current trend for Hollywood glamour.
Inspired by the beauty of the English country garden, this year’s Lyn
Ashworth collection combines the luxury of silk, the richness of satin and
the delicacy of floral motifs, with the romance of rose hues.
Styles are stunning in their simplicity; skirts are full but elegant; bodices
demure but not shy, resulting in a very confident and quintessentially
British collection.
For further details, visit www.lynashworth.co.uk.
$77,5(
White Gallery
Rachel Simpson
Rachel Simpson’s 2013 collection sees a return to elegance:
silhouettes are simple with intricate detailing and dainty stitchwork,
reminiscent of shoemaking from a bygone era. The colour palette
is soft and warm, with metallic suede and pearlised leather giving
an antique, worn look. Soft gold and warm silver feature heavily, a
stylish progression from traditional ivory. Ever popular, ivory still
appears in the collection, but with metallic accents and some twotone combinations of both colour and texture. Heel heights are mid
and low, with beautiful new kitten heels and flats demonstrating that
elegance can be wearable from day to dancefloor.
The Vintage Wedding
Dress Company
This year’s collection, which will be
showcased in the designer’s preview
fashion show on 21st May at 2.00pm,
includes more dresses in paler ivory tones
as well as beaded lace and organza. New
details include beaded lace sleeves, lace
and fur shrugs, head pieces and over skirts.
There will also be a greater range of price
points in the 2013 collection.
Jesús Peiró
Jesús Peiró’s latest collection features precise
silhouettes, geometric draped bows and
delicate embroidery. The overall look is
feminine, with pretty nets printed with
flock and glitter, along with silk gauze and
transparent chiffon.
$77,5(
Be Media LǸɨɨɴ
Nicola Russill-Roy, PR Director of Propose PR,
explains how bridal retailers can build media
contacts in the wedding industry
I often get asked “How
do you build a database of
journalists?” “How do you
contact a journalist?” and
“How do you get a journalist
to reply to you?” and my
initial response is “Have
a strategy, be consistent,
persistent and patient”. Here are some tips for
bridal retailers:
How to build press contacts
Before you can begin to build a press database
you need to understand your target market. If
you are in the wedding industry the obvious
answer would be brides and grooms-to-be. Well
yes, but you need to define this even more. Ask
yourself: “Do I attract a particular age of bride
or groom?” and “Do I attract couples with a low
wedding budget or a high wedding budget?”
$77,5(
Before you can begin to pitch your company to
the media you need to able to identify which
wedding magazines, blogs and media your target
market uses for information. Once you know
which forms of media they access you can begin
building your press contacts accordingly.
Create a database of your identified media
platforms
Once you have identified your target market and
the media they read, your next step is to create a
database of these magazines, websites and blogs.
A very simple Excel spreadsheet will do the trick
in capturing things like name of publication,
contact name, email address, frequency of
publication, distribution figures, website address
and other details.
The content of your database
Apart from the obvious contact information,
remember to capture other useful snippets of
information, for example, if the magazine or
newspaper has specific guidelines on how to
submit images and press releases - be sure to
make a note for future reference.
Update your database
An out of date media database is no good to
anyone so invest some time into keeping it
current. A good idea is to do a quick update every
few months. Call the main switchboard number
of the magazines you have on your database and
check the main contacts you have are still correct.
Even easier, just look over the contacts page in
the magazine to ensure all the information is
in-line with your database. Remember that some
magazines also hire freelance writers and these
can change frequently.
Obtaining information
Never send a press release to an unknown person
- get to know the name behind a generic email
address. Sending emails to ‘Sir/Madam’ simply
shows you haven’t taken the time
to investigate who you want to
receive your press release.
Use Facebook, Twitter and
LinkedIn
So many journalists, especially
freelancers, use social media platforms to
reach out to companies to gather information
on new products, new services, stats, trends,
information for features and so forth. So
check these social media platforms for your
favourite wedding magazines and blogs and start
interacting with them.
“Before you can begin to pitch
your company to the media you
need to able to identify which
wedding magazines, blogs and
media your target market uses
for information.”
Attend networking events
The wedding industry is full of networking
possibilities throughout the year, from national
wedding shows, to regional awards events, down
to local ‘tweet-up meetings’. Get familiar with
these events and get out there! Many are visited
by journalists and are a great way of making
contact. Don’t forget your business cards and
always update your media database following
the event.
Attention to detail
It goes without saying that taking the time to
get to know the journalist personally, and the
magazine or blog they write for, will help to
PR and marketing
“An out of date media database
is no good to anyone so be
sure to invest some time
keeping it current.”
strengthen your working relationship with
them. Remember to use your database to
capture things like their birthday, their interests,
special events linked to their magazine such as
a special anniversary issue or recent magazine
achievement. When dropped into conversation,
this really shows you are paying attention to
them and their business.
Get to know their working style
Some journalists prefer email contact, some
prefer telephone communication; get to know
which style is preferred and keep a note for all
forthcoming correspondence.
How to communicate with the press
Once you have created a media database, you
now need to take the brave step and contact
journalists directly. Here are some of my top tips:
1) Be concise and precise
When emailing or telephoning - make sure your
pitch is to the point. If you’re not sure what
you’re trying to communicate, neither will the
journalist. Re-read your pitch before sending it
out and make sure the information is clear and to
the point.
2) Avoid waffle
Journalists receive hundreds of press releases
every day; don’t waste their time by sending
through an email full of irrelevant detail. If you
don’t catch their attention in the first sentence,
chances are they will delete your email.
3) Don’t make contact for the sake of it
Whilst it’s tempting to think ‘the more I make
contact with the journalist the higher my
chances of gaining editorial coverage’ this is a
bad strategy! Only make contact if you have
something relevant, timely and of interest to
communicate with your chosen journalist(s).
4) Don’t pester
Don’t call a journalist straight after sending a
press release to them to ‘just find out if they
received it’. Remember you won’t be the only
company sending that particular journalist a
press release. Give the journalist time to look
over your press release and don’t be disheartened
if they don’t reply. Sometimes journalists will file
your press release for a future issue if it’s not of
immediate interest, so it could be weeks before
they get back to you.
5) Be personal
Don’t send round-robin emails. Tailor each press
release and each covering email to the publication
you are sending it to and be willing, in some
cases, to offer the press release as an exclusive.
This will give the magazine the reassurance that
they can break this news to their readers and that
the press release hasn’t done the rounds.
6) Know your product / service
Journalists want to hear of a product or service
that offers something new. So give some thought
to what it is you’re going to email the journalist
about. Think about why the press release is
particularly newsworthy. What is your USP
(unique selling point)?
7) Emails
Avoid attachments and don’t send through large
files – it’s best if you can send the contents of
the press release in the main body of the email.
Attachments can often end up in the junk or
spam folder and, in some cases, attachments can’t
be opened. Send through low-resolution images
and, if the journalist wants to see more images,
or wants high-resolution images, ask how they
would prefer to receive the images. They may
like them burnt to a disc and posted or they may
use on-line file sharing sites such as DropBox,
YouSendIt or MailBigFile.
8) Catchy subject headers
Grab the journalist’s attention with an eyecatching subject header. I always include the
name of the magazine/blog I am pitching to and
the word ‘exclusive’ in the header plus a few keys
words to give them an idea what the press release
or pitch is about.
9) Define your pitch
Make sure your pitch is relevant to their
magazine/blog as this shows you have given
thought and consideration to who you are
pitching to and demonstrates you know their
content. Make sure the press release is also time
sensitive, for example don’t send a press release
relating to a major event the day before, as the
content would have been pre-planned many
weeks in advance.
Here’s a quick summary of things to avoid
when communicating with the media:
• Being rude – Sounds obvious but manners go
a long way.
• Too persistent – Don’t pester the media, if
they want to feature you they will.
• Wasting time – Only make contact if the
press release is relevant, timely and genuinely
newsworthy.
• Don’t pitch your press release via a scattergun
approach.
• Keep copy exclusive if this has been promised
to the journalist.
• Don’t get in the way of their deadlines, get to
know when deadline week is and avoid pitching
new copy during this time.
• Don’t miss deadlines if you have been asked to
submit copy.
I hope you have found these tips useful. Good
luck in implementing them into your own
company and remember, PR & marketing should
be part of your overall company strategy. $
Contact
Propose PR
+44(0)20 3286 5992
www.proposepr.com
$77,5(
www.kaymasonbrides.co.uk | [email protected] | 01702 474619
Fashion files
ATTIRE BRIDAL
Fashion Files
FILE
1
$ȽɜȣȐ@ȨȽȰ
There’s more than a hint of romance in
these beautiful blush-pink gowns, this
year’s must-have hue.
FILE
2
PȣȐ
ɄȵȵȐȃɜȨɄȽɕ
Gorgeous accessories
to match our two key
bridal trends.
PLUS
FILE
FILE
3
ɄȵȵɴɬɄɄȇȵǸȹɄɤɑ
Taking inspiration from the
fabulous fifties, these classic gowns
would look elegant in any era.
4
TɉǸȽȇɄȹȨȽȝ
Victoria Rangayah launched her
first spring/summer collection at
London Fashion Week this year,
with more than a nod to bridal.
$77,5( ·
For more information please visit
www.olivia-accessories.com
9OHWZVK`
/LHKKYLZZLZ3[K
*VYWVYH[PVU9VHK3V\NOVY
:^HUZLH:(:+
;LS! -H_! ,THPS!RH[L^'OV[THPSJVT
,Z[HISPZOLK
HUK/HUKTHKLPU[OL<2
File 1
IN THE @ȨȽȰ
There’s more than a hint of romance
in these beautiful blush-pink gowns,
this year’s must-have hue.
Art Couture
+44 (0)8707 707 670
www.artcouturebridal.co.uk
$77,5( ·
Lazaro
+44 (0)1423 561 870
www.jlmeurope.co.uk
Sophia Tolli
+44 (0)1954 232 102
www.sophiatolli.co.uk
Naomi Neoh
+44 (0)20 8670 7070
www.naomineoh.com
Amanda Wyatt
+44 (0)161 493 2700
www.amandawyatt.com
$77,5(
File 1
Watters
+44 (0)7962 226 543
www.watters.com
$77,5( ·
True Bride
+44 (0)1273 728 637
www.truebride.co.uk
Charlotte Balbier
+44 (0)1625 521 547
www.charlottebalbier.com
David Tutera
for Mon Cheri
+44 (0)1954 232 102
www.mon-cheri.co.uk
Jonathan James Couture
+44 (0)7783 476 408
www.jonathanjamescouture.com
$77,5(
:KROHVDOH(QTXLULHVIRU6LJQDWXUH&ROOHFWLRQRQO\
(PDLOLQIR#FU\VWDOEULGDODFFHVVRULHVFRXN
IRUDZKROHVDOHLQIRUPDWLRQSDFN
ZZZFU\VWDOEULGDODFFHVVRULHVFRXN
´+RZVKDOO,NHHSP\GUHVVDIWHUWKHZHGGLQJ"µ
7+(3(5)(&762/87,21
%HDXWLIXOO\KDQGFUDIWHGWLDUDVDQG
KHDGSLHFHVPDGHIRUWRGD\VEULGH
+DQGPDGHLQWKH8.
6XSSO\\RXUEULGHVZLWK%($87,)8/:('',1*'5(66%2;(6
+DQGPDGHLQWKH8.ZLWK\HDUVH[SHULHQFH
([FHOOHQWWUDGHGLVFRXQWV8QULYDOOHG4XDOLW\
$GGSUHVWLJHWR\RXUVKRSDQGFXVWRPHUVHUYLFHV
$OVR:('',1*
75$9(/%2;(6
)RUZHGGLQJVDEURDG
WRWUDQVSRUWWKHGUHVVDV
KDQGOXJJDJHRQDSODQH
&DOHGRQLDQ5RDG:LVKDZ1RUWK/DQDUNVKLUH0/+;
7HOHPDLOVDOHV#HPSW\ER[FRXN
ZZZHPSW\ER[FRXN
_LQIR#WKHOLWWOHWLDUDFRPSDQ\FRXN
NEW CHARCOAL MOHAIR FOR 2012
Already with several awards, our Stock Service garments
feature not just the traditional English look, but an exciting and
hugely successful lightweight Mohair Family: Silver Grey, Navy,
Sandford, Black and now Charcoal.
File 2
Ivory & Co
+44 (0)1684 564 310
www.ivoryandcotiaras.co.uk
The Collections
To accompany our bridal fashion features this issue, we’ve
compiled a selection of accessories to complete the look.
Lily Bella Bridal
[email protected]
www.lilybella.co.uk
TWO OF A KIND
With a mix of old-world Hollywood glamour,
fabulous fifties-inspired dresses and
accessories are here to stay.
Tantrums and Tiaras
+44 (0)7740 341 747
www.tantrumsandtiaras.org
Olivier Laudus
+44 (0)20 8374 1239
www.olivierlaudus.com
Glitzy Secrets
+44 (0)20 8303 7161
www.glitzysecrets.com
Rachel Simpson
+44 (0)121 433 5492
www.rachelsimpsonshoes.co.uk
Harriet Wilde
+44 (0)20 7682 2316
www.harrietwilde.com
In the Pink
These pretty accessories would
accompany this season’s blush
bridal gowns to perfection.
Jane Taylor Millinery
+44 (0)20 8392 2333
www.janetaylormillinery.com
Rosie Willett Designs
+44 (0)845 838 1869
www.rosiewillettdesigns.co.uk
Jon Richard
+44 (0)161 946 4400
www.jonrichard.com
Rachel Simpson
+44 (0)121 433 5492
www.rachelsimpsonshoes.co.uk
Chez Bec
+44 (0)845 652 0892
www.chezbec.co.uk
$77,5(
Leigh Hetherington
+44 (0)1912 605 757
www.leighhetherington.com
TWO
ɄȘǸ,ȨȽȇ
From cute cropped dresses to
show-stopping floor-length gowns,
the fabulous fifties has inspired this
season’s top bridal looks.
$77,5(
File 3
1
2
3
4
1 Modern Trousseau +00 (1)203 389 2006 (USA) www.moderntrousseau.com 2 Madeline Isaac-James
+44 (0)1252 377 725 www.madelineisaacjames.com 3 Nicola Anne +44 (0)1455 250 151 www.nicolaanne.com
4 Nicki Flynn +44 (0)1273 728 637 www.truebride.co.uk
$77,5( ·
File 3
+44 (0)1252 377 725
www.madelineisaacjames.com
$77,5( ·
2
1
3
4
1 True Bride +44 (0)1273 728 637 www.truebride.co.uk 2 MiaMia +44 (0)20 8804 1444 www.miamiabridal.co.uk
3 Private Label By G +44 (0)1765 530 282 www.privatelabelbyg.co.uk 4 Alan Hannah +44 (0)20 8804 1444
www.alanhannah.co.uk
$77,5(
"
$77,5(
All images courtesy of:
Photographer: Natalie J Watts
Model: Agne Motiejunaite Hair: Karen Nasfield
Make up: Samantha Metcalfe
Location: Arighi Bianchi
Up and coming
Up and Coming
Victoria Rangayah, designer at z-mode, launched her first
spring/summer collection at London Fashion Week this year,
with more than a nod to bridal. Read on to find out more…
Can you tell us a little about
your design background?
I studied fashion for three
years at LISOF (London
International School of Fashion
South Africa), then worked
as a denim wear designer for a
manufacturing company supplying
major high street retailers.
When did you set up your label, z-mode, and
what prompted you to do so?
After I moved from South Africa to the UK I
decided to fulfill my dream of having my own
label. I really enjoy designing beautiful evening
wear for my many clients, so it was a natural
progression. My first SS11 collection was
launched during London Fashion Week earlier
this year.
"
How would you describe your latest collection?
My latest collection is all about old Hollywood
glamour. Titled ‘Black and White Movies’, this
collection has a classic vintage feel to it.
How many bridal gowns are there in your latest
collection and what are your future plans with
regards to creating a more complete bridal line?
Currently I take numerous bespoke bridal orders,
therefore, designing a full bridal line is certainly
a consideration. Although my current collection
only contains two bridal dresses, the other styles
are available in ivory as well. These gowns would
make lovely day wedding dresses or, perhaps,
second wedding dresses to change into after the
reception when the bride needs something more
comfortable yet still elegant. For example, my
black long Grace dress in ivory would make a
beautiful wedding gown.
How did you go about selecting the model that
would best present your new collection, and
how does she fit with the overall brand you are
trying to build?
Since the collection has a Hollywood glamour
feel I was looking for a model that could replicate
this look with ease. Agne Motiejunaite (from the
hit television show, Made in Chelsea) ticked all
the boxes. Being of Lithuanian origin, as myself,
I felt that she was the perfect model to represent
this collection and my work.
What inspires you about bridal design?
I love creating bespoke, one-of-a-kind pieces and
making a bride feel wonderful on her special day.
Besides the husband, the wedding day is all about
the dress after all!
Where are your gowns designed and made, and
for what reason?
All my gowns are designed, sourced and
made in the UK. It is very important for me
to have a close relationship with suppliers and
manufacturers, know where everything comes
from and have a good control over the quality of
workmanship. We must support local industries. $
Contact
z-mode
+44 (0)7824 687 601
www.zmode.co.uk
$77,5(
Column
Juliet McKee Photography
Juliet McKee Photography
Chris Barber Photography
David Jenkins Photography
PɑȐȽȇɕɉɄɜɜȨȽȝ
Statement headpieces
Over the last 12 months, more and more brides
have opted for statement headpieces in place
of a veil, varying from vintage-inspired jewel
encrusted designs to over-sized fabric flowers.
It now appears that the same can be said
for bridemaids, the mother of the bride and
the mother of the groom. Brides are often
choosing designs similar to their own for their
best girls, to tie in their styling choices for the
entire wedding party. Accessories that can be
worn for the big day make a lovely gift idea
and we envisage that more and more bridal
boutiques will stock a variety of pieces to cater
for everyone.
Of course, brides will also be looking for
beautiful jewellery for the big day that is
in keeping with their headwear. It would,
therefore, be pertinent for boutiques to
ensure there is a suitable range of necklaces,
earrings and bracelets in keeping with the head
adornments so brides can potentially purchase
all of their required extras under one roof.
Keep your finger on the
bridal pulse with the
latest trend tips from
leading UK wedding
blog, Rock My Wedding.
Cake lace
There is currently a growing trend for brides to
match the details and material of their wedding
gowns to their… wait for it…cakes! From icing
made to look like intricate French lace or a top
tier embellished with crystals to imitate the
delicate embroidery on a bustier, it appears
brides want their sweet treats to be as fashion
forward as they are. $
A ray of sunshine
Cakes by Krishanthi
The one colour scheme we are seeing time and
time again on the real wedding pages of Rock
My Wedding is yellow and grey.
Both contemporary and neutral, grey forms
the ideal backdrop for a pop of the sunshine
shade and can be incorporated into various
décor, stationery and fashion choices.
Brides are choosing the softest shades of grey
for their maids’ frocks and pairing them with
bright yellow bouquets to create the scheme of
their dreams. If brides themselves fancy adding
a splash of colour to their own gowns then a
satin sash with a huge bow is our favourite look
of the moment.
David Jenkins Photography
Contacts
Rock My Wedding
www.rockmywedding.co.uk
$77,5(
SONSIE
by VEROMIA
with Ultimate Fit or the
Curvy Confident Bride
For more information on your nearest
stockist call 0208 502 2257
or visit our website www.veromia.co.uk
British
Plus
sizedesign
Sonsie by Veromia
@ȵɤɕ@ɄȨȽɜɕ
We take a look at the plus size bridal market to see
how it continues to develop.
There’s no doubt that plus size bridal is a growing
market. However, opinion is split on a number
of issues: is it better to have dedicated plus size
bridal ranges or simply larger sizes in mainstream
ranges? Do curvy brides prefer to shop in plus
size bridal boutiques, or mainstream bridal
boutiques stocking larger sample sizes? The truth
is, what’s right for one bride may not be right for
another. The key is sensitivity, understanding and
good customer service.
Unusually, many brides have been recommended
to About a Bride by other bridal shops.
Speaking about the changes in the plus size
market, Barbara says: “There are now many
more plus size bridal ranges than when I first
decided to specialise in this market – I used to be
stared at in horror when I selected my large size
samples!” She continues: “I continually look for
new ideas to enable us to offer what larger brides
are looking for. As a result, my business continues
to go from strength to strength.”
Choose your market
Barbara Fairweather owns About a Bride,
a dedicated plus size bridal boutique in
Buckinghamshire. Initially offering a service to all
brides, she soon recognised that there was a real
need for a bridal shop specialising in larger sizes.
She says: “I changed my business to cater for
larger brides about six years ago. I personally feel
that larger brides would like to visit a dedicated
bridal shop when buying their wedding dress.”
As a result of this change in direction, Barbara
now stocks sample sizes starting from a size 18,
going up to a size 54. “We will offer any size and
that is what makes us so original,” she states.
Barbara now welcomes brides from as far away
as the Channel Islands, Sweden and even Dubai.
Beautiful Brides Plus by Special Day Bridal
Dress to impress
One of the leading plus size bridal ranges is
Sonsie by Veromia, designed by Jason Jennings.
Speaking about the collection, which recently
won a Wedding Ideas award, Vivien Felstein,
General Manager at Veromia, says: “Our in house
designer, Jason Jennings, spent a lot of time
developing our Sonsie collection. He wanted
to ensure that the dresses were designed and
constructed especially for a fuller figured girl to
ensure she looked as beautiful and as sexy as her
size 12 counterpart.”
With around 30 years of experience in the
bridal industry, Vivien has noticed a number of
changes over the years, not least in the plus size
market: “It’s great that girls can and should be
able to go into any bridal shop now and try on
dresses, especially if they are over a size 18. It’s a
known fact that due to the food we eat and the
lifestyles we lead, the average size has gradually
increased. As a result, many bridal companies
have launched a plus size collection, which is
great news for larger ladies.”
Vivien also has some good advice for retailers
wanting to tap into this lucrative market. She
says: “Invest in a plus size dummy and select
a specialist supplier that will offer additional
support through advertising their collection.”
Also designing for the curvier bride is Special
Day Bridal, with its Beautiful Brides Plus
collection. “The larger lady requires more
support, and hence dresses specifically designed
for her figure,” asserts Bernard Kenna. “Between
the UK and Ireland we have around 40 active
stockists of our plus size range, and we are
constantly looking for new potential stockists.”
Adding value
But it’s not just bridal wear designers who
are recognising the need for fashionable, well
constructed plus size ranges – accessories
designers are now getting in on the act too. Joan
Lee specialises in beautiful boleros and wraps,
and has just launched her first plus size design.
She says: “A good number of our customers told
us that they were receiving requests for a larger
size bolero, so we decided to launch plus size real
feather boleros in ivory, black and white.” She
continues: “The plus size boleros will fit from a
size 18 to a size 26/28 and are currently selling at
an excellent price of £43 each.”
Another firm that recently launched a plus size
range is Patricia Eve, with its controlling and
supportive BodyWrap Bridal plus size range. It’s
well known that sculpting, well-fitted lingerie
can help to sell a dress and the plus size range
should help to boost sales of plus size gowns.
It’s clear that the market for plus size gowns
and accessories continues to develop and thrive,
giving retailers a wider choice of suppliers than
every before. Investing in a handful of larger
samples could result in additional sales, more
word of mouth referrals and fewer brides visiting
your competitors. $
Contacts
About a Bride
www.aboutabrideplussize.co.uk
Veromia www.veromia.co.uk
Joan Lee www.joanlee.co.uk
Special Day Bridal
www.specialday-ireland.com
Patricia Eve
www.patricia-eve.co.uk
$77,5(
Randall Ribbons
Since 1918
A comprehensive selection of hat
trimmings and materials
Flowers & Decorations
Our flowers are available in a wide variety of materials
including polyester, velvet and many more.
Untrimmed Hats
We have a huge selection of untrimmed hats, all
hand made in the UK.
Combs & Bases
We stock the widest range of combs and bases in the UK.
visit our website for all our
products and prices
$77,5(
ɑȨȇǸȵ
To advertise here call
+44 (0)1376 535 612
www.randallribbons.co.uk
Tel: +44 (0)1582 721301
Fax: +44 (0)1582 720060
Email: [email protected]
12 Frederick Street, Luton, LU2 7QS, England
/DXQFKLQJWKHLUQHZFRXWXUHFROOHFWLRQ
Using social media in the
fight against copying
Dids Macdonald, CEO of Anti Copying in Design (ACID), looks at how best to
protect design rights.
ACID has embraced a proactive social media
strategy and created a significant following - its
community is growing daily. The overall objective
is to build the ACID community and to educate
others regarding the work of ACID through its
fundamental principles – education, prevention,
deterrence, support and lobbying for design
reform. Through its social media strategy ACID
aims to reach a broad and influential audience,
beyond membership, to foster relations and
raise IP awareness and to identify what can be
achieved by creating partnerships, developing
friendships and forging positive relationship
with us.
$77,5(
“By creating a pro-active social
media network, brand awareness
is consistently maintained and this
attracts the people ACID
wants to meet.”
ACID has consistently developed the ACID
brand of deterrence to do what it says on the
tin – be a stand-alone communicator of a robust
IP policy which members can use on anything from their website to product labelling and from
packaging to marketing material. This policy
enables you to say, “I don’t want to be copied
and I am ‘savvy’ about my intellectual property.”
After all, it takes a huge amount of sweat, equity
and creative input to make money from tradable
intellectual property. By creating a pro-active
social media network, brand awareness is
consistently maintained and this attracts the
people ACID wants to meet. Through Twitter
and Facebook we promote interaction with
followers and others to maintain the ACID voice
on a regular basis and the individual voices of all
our members.
In an instant we can be an IP watchdog, by
responding to reports of alleged copying, retweet
opinions and points of view about IP trading,
celebrate the launch of members’ new products
and also alert people to alleged scams and dodgy
trade mark companies who try and elicit money
from registrations services which are not bona
fide. It’s good to spread the word when there has
been a settlement on behalf of members and we
regularly tweet on these, together with tips and
advice about the practical aspects of protecting
your IP.
In the fast moving world of product design
many people are still not aware of the ACID
Design Databank which holds over 350,000
copies of members’ designs and the ACID IP
Tracker, a simple, easy to use electronic tracking
system to use when you are sending designs or
confidential information to third parties.
ACID’s lobbying activity has also received a
high profile through social media reinforcing
the importance of design to the economy,
campaigning about the disparity between
copyright and design right. Without the support
of our virtual community the levels of awareness
would not have reached Government’s ears quite
so successfully.
So what are the tips and watch points?
• If you are sharing links to your work through
social media, ensure that you follow the
traditional routes of protection.
• Many people out there still fail to understand
that IP is about ownership and giving permission
to use it, more especially when online content
is thought to be free and up for grabs. Using
someone else’s IP without permission is just as
serious online as offline.
• Twitter is a micro blog and as such is a very
short, effective way of communicating and
quickly passing along ideas. However, presenting
other people’s ideas haphazardly could result
in unforeseen difficulties along the line, so do
exercise caution.
“ACID’s lobbying activity has
also received a high profile
through social media reinforcing
the importance of design to the
economy, campaigning about the
disparity between copyright
and design right.”
CONTACT
Visit the ACID
website
www.acid.uk.com
• If you think about using social media to shout about someone you
think has copied you, don’t do it! In the UK there is an area of law
called “groundless threats” and if you make an accusation that in the
fullness of time proves to be unfounded, you yourself can be sued.
• In a recent ACID case study, someone accused another designer of
copying them and, in the course of the series of tweets, the exchange
became more heated with frequent defamatory statements being made.
Others became involved and it could have turned into something where
all parties may have found themselves in very hot legal water.
• If your interest as a design-led company is about IP then Twitter
is only as good as the people you follow. Twitter is an interactive
discussion forum, so do use it to ask questions to others who have
experience of design protection and pro-active IP approaches to
commercialising their IP. It can also be a good medium for exploring
licensing opportunities.
• Many major retailers and manufacturers now have Facebook pages.
Make the most of this medium to raise your profile without the
involvement of huge web development costs.
Dawn Perry, ACID’s marketing officer adds: “The most important
message is not to ignore social media and indeed any infringements
made on it. Many people mistakenly assume that social media is
fluffy, unimportant and irrelevant to business, but let’s not forget
that reputations can be shattered incredibly quickly (and potentially
irreparably) by a handful of tweets and that any goodwill lost is very
difficult and undoubtedly costly to rebuild.”
Join us on: @ACID_Tweets and http://www.facebook.com/Anti.
Copying.In.Design $
01483 527744
[email protected]
www.beverlylister.co.uk
15A Church Street, Godalming, Surrey, GU7 1EL
THE BIG
LAUNCH
We chat to Paula Marsh, Operations Manager
at the newly opened bridal boutique, No. 10…
Congratulations on the launch of No. 10 bridal – how
have you found the first three months of trading?
What have been the highs and lows?
Thank you, the first three months of trading have been
a complete whirlwind. We couldn’t have predicted the
amazing welcome and support we have received from
other local Farnham businesses as well as brides-to-be.
Our clients love the new shop, which is a stunning 17th
century five storey Grade 2 listed building right in the centre of Farnham
and in the shadow of Farnham Castle, with separate showroom areas for
accessories and gowns, as well as private and spacious bridal suites.
There have been lots of highs but one of them was the successful launch
event that we held a few weeks ago. Getting to such a high meant that
there were a few lows along the way. Doing the refit over the Christmas and
New Year period without electricity (meaning work could only be done in
daylight hours and was therefore, by its nature, limited) was…challenging.
Electricity was finally available throughout the building just four days
before we were due to open – however we did open on schedule and the
transformation of No.10 was complete! We have given No.10 lots of love
and we’re sure the building now loves us back!
You’re best known as owner and designer of The Vintage Sparkle
Company – what prompted you to take on the role of Operations
Manager at No. 10?
The opportunity came up for me to be part of the management team at
No.10 and I jumped at the chance. I really wanted to be involved in this
exciting new venture from the start and I love a new challenge.
I’ve been involved with helping shape No.10 from the very beginning –
from décor through to staff selection. We have a fantastic team at No.10
and I’m so proud of what we’ve achieved in the short time we’ve been
working together.
In addition, what’s been great for me personally is having the one-to-one
experience with brides - helping them to select their perfect dress and then
being able to take them through their accessory options. This has meant
that I have been able to get involved with listening to what our clients
$77,5(
would like at the very start of the search for their dress and, by doing so, I
understand directly from the brides what accessories they want and design
new pieces accordingly. The other service that our brides seem to love is
being able to design a bespoke one off vintage piece with me in the boutique
and then have it made especially for them.
How successful was your launch event and do you have any plans for
other in-store events?
Our launch event was a massive success, there were lots of local companies
involved in making No.10 sparkle on the night and who gave us a lot of
their time to help make the event so fantastic, including Liz and Doug at
Stress Free Hire who provided the most amazing lighting and styling which
helped create the perfect ambience for the evening; Evelyn Cole Flowers
who dressed No.10 so beautifully with an array of gorgeous blooms; Roy
Austin who, as Toastmaster, ensured that the evening ran smoothly; Joyce
Connor of Brides and Beauty and Elise Hair Design who made our models
even more beautiful; and Karen Flower Photography who captured the
whole feeling of the evening! In addition, a number of both local and
national companies contributed to our lovely goodie bags – too many to
mention individually here – but all of whom helped our guests enjoy lots of
fabulous (and some yummy!) treats.
The great and the good of the bridal world were there as well as a
selection of our brides and brides-to-be. The support from key people in the
bridal industry was wonderful – and we thank all those people that were
able to join us at our launch, and all of those who sent us cards and flowers
to support the opening of No.10.
It was fantastic that the designers behind all three of our labels came and
supported us on the night, meeting some of the brides that had already
ordered their gorgeous gowns. Everybody had a great time looking round
all the floors of No.10 and exploring all the nooks and crannies of such
an interesting historical building, but especially popular was the candy
bar located in our huge bridal suite. This was so popular that it’s now a
permanent fixture at the boutique – thank goodness there are three sets of
stairs to help the staff burn off those calories! We gave out lovely goodie
bags crammed with lots of treats and well as hand tied bouquets by Evelyn
Cole Flowers for the all the ladies.
We have lots of in-store events planned – including various Designer
Days, Ask The Expert evenings, catwalk show events and a number of
seasonal promotions.
/0%/WG
Aside from bridal gowns, what else do you offer for the bridal party?
Are there any plans to introduce new lines?
As well as our beautiful designer gowns, we have a wide range of
accessories. From The Vintage Sparkle Company we have a range of
headpieces and jewellery. All of these pieces are made using original
vintage items that are reworked into some beautiful headpieces and
jewellery. We have a fantastic selection of prom/bridesmaid dresses from
Donna Lee Designs, a range of feather shrugs from Joan Lee, a lovely
range of horseshoes and garters from Atelier Rousseau and veils from
Richard Designs and Elizabeth Dickens.
We also have the full accessory collection from Madeline Isaac-James,
fantastic statement headpieces that are all handmade using Swaorvski
crystal and pearls. Each piece has a blue crystal on the back and a vintage
pearl in the piece for the brides ‘something old and something blue’.
Coming soon to No.10 is a beautiful collection of silk Mother of the
Bride and special occasion dresses by Jaego, stunning shoes by Perfect
Bridal, classic tiaras by Ivory and Co., and bridesmaid/special occasion/
prom dresses by Alvina Valenta.
As well as the gorgeous products we sell in the boutique, we offer
additional services to brides including a dressing on the day service;
in-store alterations service; and for after the wedding, a specialist drycleaning service. At No.10, we look after our brides before, during and
after their big day – providing exceptional products and service. $
It all adds up to a highly attractive proposition.
Room 503, 5/F, Shiu Fung Hong Bldg, 239-241 Wing Lok Street, Sheung Wan, Hong Kong
Tel: (852) 2542 4222 | Fax: (852) 2542 4005 | email: [email protected]
www.lmbltd.com
/,3,5(*6;;,9
Contact
Which bridal designers are
No. 10
currently stocked at No. 10 and
+44 (0)1252 728 400
will you be welcoming any more
www.no10bridal.com
names over the coming months?
We currently have some very
talented designers at No.10. We are
committed to stocking a fantastic and
exciting selection of beautiful wedding gowns by
both established, and up and coming British designers. We have the full
collection of beautiful silk dresses from Madeline Isaac-James, a stunning
selection of gowns by Donna Lee Designs and some fabulous exclusive
designs by Emma Tindley Couture whose gowns are all handmade at her
studio in Sussex.
We are looking to add to our range of designers at No.10, so more
details will be available very soon!
A leading manufacturer in the Far East with a well-deserved reputation for
delivering top-quality collections under it’s own name LMBridal, while also
producing for many big-name international brands. LMBridal offers fine fabrics,
skilled workmanship and intricate, on-trend design, details and embellishments.
It’s bridal gowns, bridesmaid dresses and evening wear are remarkably well
priced from £150 to £400 and there are no minimum requirements.
%PZPVXBOUUP
DMPTFNPSFTBMFT
BOEJNQSPWFZPVS
QSPmUTFOBCMJOH
ZPVUPGPDVTPO
HSPXUIOPUSFDFTTJPO
,RIIHUDUDQJHRI&RXUVHVGHVLJQHG
VSHFLÀFDOO\IRU%ULGDO5HWDLOHUV
ZKLFKZLOOWHDFK\RXKRZWR
LQFUHDVHVDOHVZLWKLQZHHNV
*TIBMMCFDPOEVDUJOHBO
JOGPSNBMTFNJOBSBU
7KH(VVHQWLDO&ROOHFWLRQ
RQ6XQGD\WK-XO\DWSP
$BMMNFOPXUPSFTFSWFBQMBDF
*MPPLGPSXBSEUPTFFJOHZPVUIFSF
5FM
&NBJMIFMFOBNDPUUFS!HNBJMDPN
XXXIFMFOBDPUUFSDPVL
&ORVJSJFTGSPNPWFSTFBT
SFUBJMFSTBMXBZTXFMDPNF
5S]]>RO0\YQ,\SNKV
We will be showing the new
Kiss the Frog Bridal and
Princess Collection ranges at
THE ESSENTIAL COLLECTION
STAND D3
8TH - 10TH JULY 2012
6W\OLVK%ULGDOJRZQVVWDUWLQJIURP
6WXQQLQJ&U\VWDO)DLU\WDOHGUHVVHV
IRUWKH3ULQFHVVWREH
$JRUJHRXVUDQJHRIFRORXUHGGUHVVHV
LGHDOIRUPDLGVSURP0RWKHURIWKHEULGH
FUXLVHRUSDUW\ZHDUIURP
$YDLODEOHLQVL]HVZLWK
QRH[WUDFKDUJHIRUODUJHUVL]HV
Special Offer
%X\%ULGDOGUHVVHVDQGRQO\SD\IRU«
That’s one FREE!
>OV! #faaaUS]]^ROP\YQL\SNKVMY_U
Column
Contact
Ellie Sanderson
+44 (0)1494 674 440
www.elliesanderson.com
@elliesanderson1
Looking after
the pennies
@elliesanderson1
Ellie Sanderson, voices her opinion on the recent
budget announcement and offers a word of
caution to would-be bridal retailers…
As the dust settles on George Osborne’s red
briefcase and we all fully digest the impact his
budget will have on small businesses, I am,
unusually for me, not feeling too chirpy.
With around 4.5 million small and medium
sized businesses in the UK, employing almost 14
million people and a business death rate of 121
per day I was naively expecting big things from
the Chancellor of the Exchequer.
I am left feeling disappointed by the lack
of support from our government for small
businesses in the UK. I have highlighted here the
main areas that should worry us all.
1) Corporation tax (not applicable to all small
businesses): whilst there is a one per cent cut in
corporation tax, this will be clawed back as we see
2) Business rates soar by 5.6 per cent in April. 3)
Petrol prices are currently averaging £1.40 a litre
and are set to rise further, which is going to have
an enormous impact on shipping. 4) Employees:
calls for cuts in national insurance contributions
by at least 10 per cent for small businesses were
ignored. Need I go on.
Despite most reporting a buoyant start to
2012, I have my eye firmly on the bottom line
and, without doubt, the year ahead will be about
the survival of the fittest.
In my former life I was a business coach to
the Prince’s Youth Business Trust. I saw many
young and aspiring entrepreneurs setting up
their businesses and my job was to offer a dose of
reality and guidance. I always talked about the
“Despite most reporting a buoyant
start to 2012, I have my eye firmly on
the bottom line and, without doubt,
the year ahead will be about the
survival of the fittest ”
top five reasons small businesses fail and these are
still true today.
1) Is there a viable market place/gap in the
market for your business?
It sounds so logical but I am often contacted
by new start up bridal businesses looking to
open in an area with five other well established
shops. Bearing in mind we are in a declining
market place in a recession, I am often rendered
speechless by this lack of business nous.
2) Insufficient capital investment and poor
cash flow management
It is fairly common for business owners to take
on too much debt or to underestimate the
amount of capital required to reach cash flow
break even. It’s also common for more than half
of all new businesses to close prematurely because
they underestimated the cash flow needed in
years two to three. This is more of a problem
nowadays, with banks not offering overdrafts to
many small businesses.
3) No business experience
Limited business experience ranks high for
business failure. If you lack current and relevant
experience in finance, selling, hiring and
managing employees, surround yourself with
those that have experience.
4) No marketing expertise
This is another critical area for business growth. If
you don’t know the first thing about marketing/
search engine optimisation/Twitter/Pinterest/
Facebook or blogging then find someone who
does and who can help you.
5) Running not managing
It’s so easy to run your business but not manage
it. If you’re too busy answering the phone and
making appointments then how are you going
to find time to manage? Who is going to analyse
how you can improve sales, decrease costs,
increase customer flow and so on?
So, with my pencil sharpened and my trainers
on I am ready for what is going to be our busiest
year yet. It’s going to be financially challenging in
many respects and will require a huge focus on
cost control (thanks George!). I wish you all well.
P.S. My financial observations are my own, your
home may be at risk if you do not keep up your
repayments etc etc! $
$77,5(
BellaDonna Bridal
BellaDonna Bridal
Aussie Flair
When was Wendy Makin Bridal Designs first
launched, and with what business aim?
After 12 years working for one of the leading
bridal wear companies in Australia, I launched
Wendy Makin Bridal Designs 19 years ago as
an answer to the crying need in Australia for
a new direction in wedding gown design. This
new direction took bridal gowns to a new era
Wendy Makin
We speak to an Autralian institution in
bridal design, Wendy Makin, who is
now relaunching her label in the UK…
of softer, more elegant styling where the fabrics
were the undisputed stars of the gowns rather
than the embellishments.
The designer herself,
Wendy Makin
How has the company evolved and what have
been the key milestones in its development?
The company has expanded to incorporate its
international BellaDonna label as well as three
retail studios. The launch of the BellaDonna
collection in 1999 was a key milestone in that
it gave us a new competitive edge and provided
a new styling direction for my designs. Other
milestones have included numerous design
and service awards including being named
Australian Couturier of the year in 2008.
How many collections come under the Wendy
Makin umbrella and how do they complement
one another?
There are three distinct collections under
the Wendy Makin umbrella: Wendy Makin
Couture, Wendy Makin Ready to Wear and
BellaDonna Bridal. My two ranges work hand
in hand with top selling styles from the Couture
collection, folding into the Wendy Makin
Ready to Wear collection with minor changes in
fabrics and styling. The BellaDonna Collection
is designed to a budget and is a combination of
my designs along with my collaborator, Kelly
Ridgewell, who has been with the team for over
six years.
Where are the Wendy Makin bridal gowns
designed and how integral is this to the
identity of the brand?
All the collections are designed in Australia with
the two Wendy Makin brands being made there.
$77,5(
BellaDonna Bridal
Australian companies design in isolation in a
lot of ways, taking their influences more from
their surroundings then other specific country
directions. We have a lot of environmental issues
to think about when designing which is what
gives the Wendy Makin collections their easy to
wear look and cool elegance.
What inspired your latest bridal collection
and which of the gowns do you predict will be
best sellers in the UK?
Lace has really influenced this new collection.
We cannot get enough lace at the moment
and we predict that this will carry through to
the UK market with gowns like Ellie from our
Wendy Makin range and Briony and Tori from
our BellaDonna range.
BellaDonna Bridal
Wendy Makin
Profile
BellaDonna Bridal
What do you expect will be the key bridal
trends with regards to style, fabric and
embellishment for next season?
Once again, lace is here to stay for a few seasons
yet. And the slimmer silhouette is very much this
season. Destination looks are still very strong and
the season’s must have accessory is a belt. Belts are
huge and will also be here for a few seasons.
BellaDonna Bridal
What prompted your decision to relaunch
your collections into the UK market? Will UK
brides get the same choice of gowns as their
counterparts in Australia?
For the last couple of years we have had a very
low profile due, in a large part, to the strength of
the Australian Dollar. With the dollar coming
back a little and a new approach to importing
into the UK we believe now is the right time to
increase our profile again. We always had very
good supporters here in the UK and we look
forward to re-acquainting ourselves with those
stores and feel sure they will like how far the
collections have come in the last couple of years.
UK brides will have the essentially the same
choices as Australian brides except we aren’t
bringing our Couture collection just yet due to
the Australian Dollar and its effect on pricing.
What is your short and long term strategy for
establishing and growing the brand in the UK?
Short term we are going to re-establish our
links with our existing customer base and make
sure that we have the fully vertical supply chain
formula that we use in Australia in place here so
that the award winning service people know in
Australia is bought to the UK. We will then look
to grow our stockist list at a very modest rate
making sure that we are able to properly service
each customer.
We will also be looking very closely at areas
and limiting the number of stockists we have so
that we remain competitive.
At present there are stockists of Wendy Makin
in Australia, New Zealand and the UK – are
there any other territories that you plan to
target over the coming months?
We are currently in negotiations with a joint
venture partner to take our gowns into the US
and Canadian markets. We also feel that our
product will have relevance in South America
and South Africa given that we have similar
season cycles and environmental issues so will be
actively seeking a partner there as well.
Can bridal retailers see your designs at any
trade shows in the UK?
We will be showing at the BBEH in March and
again in September. $
Contact
Wendy Makin Bridal Designs
www.wendymakin.co.uk
www.belladonnabridal.co.uk
$77,5(
Fire and Theft
It’s essential that bridal shop owners have the correct insurance in place to protect
them against fire and theft. Here, Rachael Carrington (Cert CII), a highly experienced
Commercial Account Executive with wedding industry insurance specialists, Hine
Chartered Insurance Brokers, takes a look at some of the steps you can take to
protect your bridal business and your valuable stock.
You may feel your shop and its contents are
protected when you lock up at the end of the
working day, but just imagine if the worst was
to happen.
Bridal shops are more susceptible to fire and
theft damage than most businesses because of the
nature of stock they carry, so it is vital that costly
garments, fabric, accessories and fixed interiors
are insured correctly.
The effects of fire and theft are often
irrepairable; silk and other delicate materials are
quickly lost to open flames, whilst the smell of
smoke alone can leave fabric and other goods
permantely damaged.
Theft is equally as damaging to bridal shops, it
can leave occupiers feeling vulnerable and with
an entire shop to replenish. To prevent your
shop being targeted, it is important to familiarise
yourself with the local area and talk to other
business owners to see what security measures
they have in place.
Assess the risks
With just a few simple steps you can make sure
your business is fully protected. Start by speaking
to your landlord; they should be able to tell
$77,5(
you more about the property itself and give
you information on what areas have been safety
checked. It is recommended that an impartial
risk assessment is arranged so that problem areas
or weaknesses in security can be identified.
standards of security
• Consider investing in new shutter systems –
they could prevent break-ins
• Think about moving your more expensive
garments/best sellers to locked areas within your
shop overnight
Key factors to consider include:
FIRE
Electrics - check they are in-line with legislation
to help prevent fires occurring
PAT tests - must be undertaken annually
Fire extinguishers - should be fit for purpose and
checked on an annual basis
Keep hold of damaged stock - never discard
potentially damaged stock until the insurance
company has seen it
Mitigate damage or loss as soon as possible
THEFT
• Ensure the security systems you have in place
are adequate and in working order
• Make a note of any rise in break-ins or
burglaries in your area
• Check if your alarm contacts you on a
nominated phone number when triggered
• Make sure your locks meet with minimum
Hine offers:
• specialist knowledge in the bridal sector
expert advice on the type and level of
insurance you need
• competitive quotations from a range of
leading insurers
• help with your claim in the unfortunate
event of a loss
• comprehensive after-sales support $
Contact
Hine Insurance
+44 (0)161 438 0000
www.hine.co.uk
@hineinsurance
facebook.com/hineinsurance
BBEH Kings Suite KS1 next to Hall Q
+LJKHQGTXDOLW\OLQLQJVDQGLQWHUOLQLQJV
DYDLODEOHIURPVWRFNZLWKQRPLQLPXPTXDQWLWLHV
7DIIHWDDQG6DWLQOLQLQJVFRUVHWU\FDQYDVDQGVRIWFRWWRQ
GRPHWWHXVHGE\OHDGLQJZHGGLQJGUHVVGHVLJQHUVDQG
FRXWXUHKRXVHV
$OORUGHUVDUHGHDOWZLWKLPPHGLDWHO\$VDPHGD\GHOLYHU\
VHUYLFHLVPDGHZLWKLQ&HQWUDO/RQGRQRQDOORUGHUVPDGH
SULRUWRDQGQDWLRQZLGHGHOLYHULHVRQDQH[WGD\EDVLV
%%+RXUVRI%XVLQHVV
0RQGD\)ULGD\DPWRSP
%HUQVWHLQ%DQOH\V/WG
8QLW%ULWDQQLD%XVLQHVV3DUN&RPHW:D\
6RXWKHQGRQ6HD(VVH[66*(
7HO)D[
<RXFDQQRZEX\PDQ\RIRXUOLQLQJVWULPPLQJV
DQGDFFHVVRULHVLQRXURQOLQHVKRS
LI><B:E=:R
&VMHEP;IEV
TARGETING ALL BRIDES
%HDXWLIXOJRZQVIRUDOOWKRVH
VSHFLDOEULGHVJHWWLQJ
PDUULHGLQ
%ULGDO%X\HU$ZDUGV)LQDOLVWLQ
%HVW3OXV6L]H&ROOHFWLRQ
%HVW%ULGHVPDLG&ROOHFWLRQ
6SHFLDO'D\%ULGDO*RZQV
%ODQFKDUGVWRZQ&RUSRUDWH3DUN
%DOO\FRROLQ5RDG'XEOLQ
%HDXWLIXO%ULGHV
3OXV
3KRQH
(PDLOLQIR#VSHFLDOGD\LUHODQGFRP
ZZZVSHFLDOGD\LUHODQGFRP
BBA column
Comparing the
bridal markets
British Bridal Association (BBA) Chairman, Joe Sweeney, discusses the differing characteristics
of the US and UK bridal markets.
Most people are unaware of the difference in
size of the US and UK bridal markets and the
following figures explain a lot about how much
pressure the Americans are under when chasing
the Chinese factories for deliveries.
The number of weddings in the US annually
is no less than three million while the UK can
only come up with 241,000, only eight per cent
of the US figures. Of that 241,000, the Office
of National Statistics (ONS) tells us that civil
ceremonies account for 68 per cent and only
32 per cent are classed as religious weddings.
Furthermore, the latest figures (2010) show a
decrease of five per cent in the US but an increase
in the UK of 3.7 per cent. This UK increase is
something of a surprise.
In examining the decline in the US market
we have used a survey carried out by Virginia
University which says that it is the result of a
sharp fall in earning power and job prospects
among non-college educated American men.
It says that the number of weddings will revive
when the US finally emerges from the current
recession. The five per cent drop in the US may
not sound like much, but in actual numbers it
means a reduction of 150,000 weddings. There
is no wonder that US bridal suppliers are feeling
the pinch.
The US market has become segregated
between the ‘haves’ and the ‘have nots’. For
around one third of the population the next item
on their life’s wish list after high school, college
and career is marriage, which is more in favour
with college graduates (64 per cent) than with
less educated groups (47 per cent). The survey
by Virginia University shows that marriage is
‘withering’ among middle and lower income
groups with potentially disastrous effects on
“The number of religious weddings
in the UK stabilised in 2010 and,
in fact, showed a tiny increase.
Obviously this is where the industry
should concentrate its efforts. ”
American society and the economy. In the US
there is a tax advantage in being married which
certainly helps boost the numbers.
The world-wide recession has produced
some unusual features in the bridal market.
For example, the largest percentage increase in
the UK is for men aged 45 to 49 and women
between 30 and 34, both rising by six per cent.
Looking back, there was a huge increase in
marriages in 1940 which is attributable to the
start of the Second World War, when the number
of males marrying increased by a staggering 77
per cent. Following this rise, the number declined
during the war period of 1941 to 1943 but rose
again towards the end of the war.
The ONS estimates that the number of
weddings abroad fell from 80,200 in 2009 down
to 74,000 in 2010, an eight per cent reduction.
The forecast is that this trend will continue,
almost certainly for cost reasons. The number of
religious weddings in the UK has decreased by
21 per cent since year 2000, while in the same
period the overall number of weddings has fallen
by 10 per cent.
The number of religious weddings in the UK
stabilised in 2010 and, in fact, showed a tiny
increase. Obviously this is where the industry
should concentrate its efforts. The number of
religious weddings was 77,000, roughly one
third of the total so it may be worth considering
moving some of your marketing budget in
this direction. Indeed, a number of retailers
abroad actually advertise on the walls of school
playgrounds or the car park walls which just
happen to be right next to the church.
When you examine the other side of the coin
relating to divorces, statistics show that in the
1990s the divorce rate after the 15th anniversary
was 33 per cent but there is evidence that the
proportion of marriages ending in divorce has
now levelled off during recent years. Although it
is not a golden rule, it would be fair to say that
many divorcees end up being re-married so even
divorce can be a good source of bridal turnover.
In conclusion, we come to feel that it is not
all bad news in the UK bridal industry. Being
realistic the BBA’s policy is to say that there are
too many retailers for the size of the market and,
therefore, business failures will occur even in
the supply chain. If we were all civil servants we
would carry out a SWOT analysis (Strengths,
Weaknesses and Other Threats) on companies
that we deal with. As it is, we just have to soldier
on but be prepared to make difficult decisions
when necessary. Remember that your company’s
future is based upon today’s decisions. $
Contact
The British
Bridalwear Association
+44 (0)121 321 3939
www.bbabridalwear.com
$77,5(
2]Ta \P\P
;]VLIaIVL5WVLIa!IUXU<]M[LIa!IUXU
The Essential Collection will give bridal
retailers the chance to see the 2013
collections for the first time in the UK.
A NEW
EXHIBIT
IO
FOR U N
K
BRIDAL
RETAILE
RS
<PM^MV]M
The event will not only showcase
collections from names well known within
the industry but also designers not seen at
other bridal exhibitions.
;\WVMTMQOP8IZS?IZ_QKS[PQZM
<PMTWKI\QWV
0IZZWOI\M
4MML[
5IVKPM[\MZ
;PMNÅMTL
6W\\QVOPIU
alfred angelo
4MQKM[\MZ
*QZUQVOPIU
+W^MV\Za
7`NWZL
+IZLQNN
:MILQVO 4WVLWV
*ZQ[\WT
;W]\PIUX\WV
The Essential Collection takes place at the centre of
the country within 100 miles of most major cities.
Entry is free for trade buyers and there are up to
30,000 free car parking spaces on-site.
,WV¼\UQ[[2]Ta¼[[PW_
;\WVMTMQOP8IZS?IZ_QKS[PQZM
2]Ta
\P
\P
<"
-"MVY]QZQM[(\PMM[[MV\QITKWTTMK\QWVKWU
___\PMM[[MV\QITKWTTMK\QWVKWU
R
E
T
S
I
REG
FOR 2
1
0
2
Y
JUL
!
W
O
N
1VI[[WKQI\QWV_Q\P
It’s all about choice
It’s all about location
It’s all about timing
It’s all about The Essential Collection
Twitter 7ZLWWHU
WEB WATCH
Attire Bridal is at the very heart of the online bridal community.
Here’s a quick update to what’s been going on…
Total num
ber of
followers
:
2900
Twitter tip of the month:
Be selective about who you follow – that
way you won’t need to scroll through
hundreds of updates to get to items
relevant to your business.
SHORT AND TWEET
One of Attire Bridal’s many followers, Rachael Rowles, talks to us about
how Twitter has helped boost business at Trudy Lee…
Name: Rachael Rowles,
Sales and Marketing Executive
Company Name: Trudy Lee
(www.trudylee.co.uk)
Follow me at: @TrudyLeeLtd
When did you first set up a Twitter account?
We first set up our account at the beginning of
this year as we wanted to be more involved with other businesses in the
industry and to build on our already established social media platforms.
Has your business benefited as a result? If so, how?
We have found it to be a great way to develop our business-to-business
contacts, allowing us to build on our already established relationships
and start exciting new friendships with people in the industry.
How often do you tweet and what do you tweet about?
We try to tweet every day, updating our followers with any exciting news
or events that are happening here at Trudy Lee. We also love to interact
with our friends in the industry and share each others’ news.
What advice would you give to first-time tweeters?
It’s important to keep a balance with your tweets. Twitter is free
advertising for your business so the majority of your tweets will be
business related. However, it’s also important for the occasional personal
tweet as people want to know about the person/business they are
following and not just the products you’re promoting.
Which bridal companies do you enjoy following on Twitter?
We are following loads of people in the industry, from bridal boutiques
to wedding magazines. I have to say that @Wimagazine is our favourite
as the magazine is always keeping us up to date with information
regarding our future brides.
\ȐǸɑȐȽɄɬȘɄȵȵɄɬȨȽȝѰ
This month on Twitter we have mainly been:
i Announcing new names signed up to The Essential Collection
i Finding out about new bridal collections for 2013
i Welcoming lots more followers
i Retweeting all the latest news and events
\ȐȵȃɄȹȐɜɄɄɤɑ
ȽȐɬȐɕɜȘɄȵȵɄɬȐɑɕѰ
@StellaLiliana
@ukpinkuk
@AuroraBide
Bridal shop in Studley
Handmade jewellery
Award-winning retailer
@MiliMiliBridal
@_Natalie_James
Autumn_Fair_Int
New boutique in Essex
Bespoke bridal bags
Gift trade fair
Bridal designer
Menswear retailer
New retailer
@JanksSarah
Sarah Janks
@DapperDorking
Dapper Dorking
@curvyessex
Curvy Couture Bridal
$77,5(
$77,5( Online
ɑȨȇǸȵ
Featuring excellent usability, easy navigation and bags of content,
www.attirebridal.com is updated daily to ensure you’re in touch
with the latest industry news and trends.
Download our latest issue, free of charge online. Those working
within the bridal retail trade can register to receive free regular
copies of the magazine.
LɤɉɉȵȨȐɑȨɑȐȃɜɄɑɴ
Improved supplier directory, enabling instant access
to 100s of bridal suppliers.
ǸȃȰ$ɕɕɤȐɕ
Every issue of Attire Bridal is now available to
download from our Back Issues Archive.
PɬȨɜɜȐɑ
Live Twitter feed, giving you
real-time industry updates from
www.twitter.com/attirebridal.
If you would like to find out more, log onto
$77,5(
$77,5(
<ȽȨɕɉȵǸɴ
100% silk fabrics fully stock supported
in our London warehouse
1m minimum order
7KHIDEULFRIDJUHDWRFFDVLRQ
VWDUWVZLWKDJUHDWGUHVV
Next day delivery
[email protected] | 0207 739 9130
www.pongees.co.uk
&DOORUYLVLW
ZZZFDUULQJWRQEULGHFRXN
<UP[-5VY[OÅLL[0UKZ[,Z[3V^LY9VHK5VY[OÅLL[2LU[+( :>
7HO)D[
>LVMMLYHMHZ[YLSPHISLHUKMYPLUKS`ZLY]PJLVUV\YJVU[PU\HSS`PUJYLHZPUNYHUNL
J\YYLU[S`V]LYJOVPJLZVMIYPKHSMHIYPJZLTIYVPKLYLKHUKILHKLKLKNPUNZ
TV[PMZHUKHJJLZZVYPLZ
9HUNLPUJS\KLZ!WSHPUHUKZOV[[HMML[H]LS]L[K\JOLZZZH[PUZVYNHUaHZJOPMMVUZJYLWLZ
SHJLZIYVJHKLZ]HYPV\ZLTIYVPKLYLKHUK
ILHKLKMHIYPJZPUJ[\SSLZHUKJOPMMVUZ
5,>>LOH]LUV^PUJYLHZLK[OLYHUNL
VMKYLZZHJJLZZVYPLZ[VV]LYHY[PJSLZ
PUJS\KPUNWLHYSHUKJY`Z[HSI\[[VUZHZ^LSS
HZJSHZWZI\JRSLZHUKIYVVJOLZMLH[\YPUN
JY`Z[HSZHUKWLHYSZ
(PDLODGPLQ#PLFKDHOVEULGDOIDEULFVFRXNZZZPLFKDHOVEULGDOIDEULFVFRXN
0LOOFURIW7H[WLOHV
6HZLQJ$FFHVVRULHV
Sample a World of Bridal Fabric from
Quality Silks, Taffeta’s, Lace
and Satin’s
Occasion Wear, Dress Making, Tailoring
Haberdashery, Ribbon,
Sewing Accessories
Telephone (0115) 926 3154 or Visit
www.millcrofttextiles.co.uk
$77,5(
$77,5(
ɑȨȇǸȵ
To advertise here call
+44 (0)1376 535612
or visit www.attirebridal.com
Next issue
Alfred Angelo
Next Issue
The Essential Collection
Art Couture
Comprehensive show preview
The Fashion Files
Men’s accessories
Your essential guide
We spotlight the key bridal looks
Focus on Young Attendants
Bridal Jewellery
Gorgeous outfits for the little ones
Top five trends
$77,5(
ɑȨȇǸȵ
ISSUE 30
July/August 2012
Available from: 20th June, 2012
Advertising deadline: 6th June, 2012
@ȵɤɕ
Tantrums and Tiaras
Business advice
News and events
Collection focus
$77,5(
LɤǾɕȃɑȨǾȐ
online
Register online at
Attire Bridal magazine, the leading trade title for
the bridal industry, is available free of charge,
six times a year, to qualified registered readers.
Subscribers based outside the UK may receive
six issues per year for a £75 fee.
SUBSCRIPTION FORM
Register online at
Yes www.attireaccessories.com
No
Are you responsible for purchasing?
Name
Company Name
Job Title
Address
Postcode
Telephone
Facsimile
Email Address
Alternatively, fill in the form opposite and post to
Attire Bridal magazine, c/o KD Media Publishing
Ltd, Broseley House, Newlands Drive, Witham,
Essex, CM8 2UL UK or telephone us on
+44 (0)1376 514 000.
Tick one or more of the boxes below which best describes your business
Independent Bridal Retailer
Wedding Planner
Multiple Bridal Retailer
Other (please specify below)
Department store
Number of employees
1-5
6-15
16-30
31-50
51-100
101-300
301-1,000
1,001 +
Annual turnover
£0 - £25,000
£25,001 - £50,000
£50,001 - £100,000
£100,001 - £250,000
£250,001 - £1,000,000
£1,000,001 - £5,000,000
£5,000,001 - £10,000,000
£10,000,001 - £50,000,000
£50,000,001 +
Do you wish to receive a free copy of Attire Bridal Magazine?
Yes
Signature
$77,5(
No
Date
PɄɉұɑȐǸɕɄȽɕɜɄɕɤǾɕȃɑȨǾȐ
1
2
3
4
5
It’s free for anyone working in the
bridal industry.
Each issue will be delivered direct
to your door.
Find out about forthcoming trade
shows and exhibitions.
Be one of the first to preview next
season’s collections.
It’s packed with informative features
to help boost your business.
9LFWRULD.D\
; O L ( Y [ V M [ O L + YL Z Z
-HU[HZ[PJVMMLYZHS^H`ZH]HPSHISL8\HSP[`:[`SLZH[JVTWL[P[P]LWYPJLZ^P[OUVTPUPT\TVYKLY
7SLHZLJVU[HJ[V\YZHSLZ[LHTMVYHUHWWVPU[TLU[
^^^]PJ[VYPHRH`NVÛZJV\Rc]PJ[VYPHRH`NVÛZ'OV[THPSJV\R
Enzoani
First Year
in Retail
New bridal retailer, Rebecca Doyle, reveals how she’s
re-evaluating her suppliers at her Kent-based boutique,
Isabella Grace Bridal…
I honestly cannot believe it,
but we have just celebrated
our first six months in retail at
the Isabella Grace boutique. I
know it’s often said that time
flies when you’re having fun
(and busy!) but the time really
has gone by in the blink of an eye. Six months
seemed like the perfect time to do a complete
business evaluation and, with the British Bridal
Exhibition in Harrogate falling just after our six
month anniversary, it made sense to do it then.
Several meetings with our accountants
followed, as well as many hours spent pouring
over the previous six months’ figures. Two things
became very obvious: one collection wasn’t
working for us, and we desperately needed a
better system in place to allow for more instant
access to facts and figures.
When buying my initial bridal collections,
I was pretty much buying blind. I had no idea
which type of bride we would attract, what their
budget would be and what dress styles they
would be interested in. All I could do was buy
a good range of dresses that would cover the
majority of styles and budgets from the designers
that were available to us in Tunbridge Wells.
I didn’t want to be a boutique where price
tags started at £2,000. I wanted brides with a
much lower budget to be able to come and have
the experience normally only reserved for those
brides with much larger budgets. I, therefore,
decided to offer bridal gowns priced between
£1,000-£2,000.
I spent hours and hours making a list of every
single dress designer, crossing off all those that
were already in this area. I was then left with a list
of some 70 designers. It was easy to reduce this
list to around 15-20 but then it got a little more
tricky. Every spare second was spent talking to
these designers, perusing their gorgeous gowns
$77,5(
“I wanted brides with a much lower
budget to be able to come and
have the experience normally only
reserved for those brides with much
larger budgets. ”
and working on the finer details: how many
dresses did I need to have in total?; what were the
minimum buying requirements annually?; what
were the lead times?; what marketing support
was offered to stockists?; and the good old issue
of geographical exclusivity.
A month or so into this exercise I had a final
selection of four designers: Sophia Tolli, Sottero
& Midgley, San Patrick by Pronovias and Paloma
Blanca. I ordered over 40 dresses and five months
later we opened our doors. We’ve now road
tested the collections for six months and it’s clear
what’s working for us and our brides and what’s
not. And so the whole exercise began again, more
lists were made and I set off to Harrogate for
the British Bridal Exhibition with a shortlist of
designers to approach.
First off was the catwalk show at Sophia Tolli
to choose our new collection. That was a very
successful appointment and we cannot wait for
the new dresses to arrive in June. Next on our list
were several new designers. I had gone with every
intention of buying only one new collection but
ended up coming home with two new designers
to add to our existing offering: Enzoani and the
LM diffusion collection by Lusan Mandongus.
We are thrilled to be stocking these labels and I
just know that our brides will love their dresses.
This brings me back to the business evaluation
and the need for a better system for accessing
facts and figures. We had considered the
BRIMAS bridal retail software system back in
April last year before we had opened but time
ran away with me and I just couldn’t see the real
value-added benefits of having a computer over
a paper system. Well now I can, and we should
be launching it at Isabella Grace soon. We have
our training scheduled for the end of April and
I can already see the huge benefits it is going to
bring. The amount of information available at the
touch of a button will be invaluable and we look
forward to being much more efficient in future. $
Contact
Isabella Grace Bridal
www.isabellagracebridal.com

Contact - Attire Bridal magazine

Transcription

Similar documents

Bridal Brunch Invitation, Feb 1.indd

Bridal house

2017 Brochure

XNSP52558 angelique bridal winter1

January 4th - 5th, 2014 - Lehigh Valley Weddings

Bridal Gallery by Yvonne - Success Magazine Weekly

The Ultimate Guide to Spring `14 Bridal Trends

RealWeddings Stephanie Hagen Ryan

Ko`olau Spring Bridal Open House 2015

Merchant Brochure - The Wedding Fair