media kit - designs by Tania Lynne

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MEDIA KIT
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Company
1
Overview
As the surf market in North America
matures, informed eyes are looking south to
the emerging economies of Spanish-speaking
Latin America for new opportunities.
Ondas del Sur has been established to
assist international surf brands as they
venture south and open these new markets.
In keeping with the dynamic nature of the
Latin American market, Ondas del Sur has
chosen to respond with four main focus
areas:
• MEDIA
• EVENTS
• TRADE
• ADVERTISING & MARKETING
In all areas Ondas del Sur brings a keen
understanding of the needs and service
expectations of the international action
sports
brand
community
as
well
as
experience, know how and relationships in
the region that are unparalleled.
The Company
founders come from the surf
world, and all have extensive experience in media, marketing, advertising and
events, as well as real-world experience and
relationships in the key markets in Latin America. They
each bring a passionate commitment to realizing the full
potential of the region while maintaining the core values of the
global surf culture as interpreted for Latin America.
2
Olas
Magazine
7 Destinos Epicos en Latino America
Descubre cuando ir...
Costa
Rica
Roca Bruja, Guanacaste
The Company’s first effort is OLAS,
a new pan-regional bi-monthly surf magazine
created and managed by a team of experienced surf magazine executives from Latin
America and the US. OLAS will launch in the second half of 2007 and will feature surf action
and lifestyle from around Latin America with the goal of building awareness of the leading
surfers and the vibrant surf culture throughout the region.
Unique aspects of the magazine include a horizontal publishing format (Landscape) that
will allow for entirely new creative executions, a high-quality paper/cover package that will
allow it to stand out against the competition and an editorial vision that is all about
promoting surfing and surfers in Latin America.
3
Circulation/
Calendar
The magazine will enjoy an initial print run of 20,000 and will be distributed FREE at specialty
surf shops in Mexico, Costa Rica, Panama, Colombia, Ecuador, Peru, Chile, Uruguay, Venezuela
and Argentina.
– Audience:
140.000 (5 MALE / 2 FEMALE)
The Premier Issue of OLAS will debut on 06/21/2007 during the WCT
“Somewhere in Chile” as Media Partnership Magazine. Subsequent
issues are scheduled for September 2007 (ASR distribution) and
November 2007 (Holiday) while in 2008 OLAS will published in
January, March, May, July, September and November.
Planning Calendar 2007
OLAS.01
OLAS.02
OLAS.03
Ad close
3-May
20-Jul
3-Oct
4-Aug
18-Oct
1-Sep
1-Nov
Material Due
18-May
Publication date
15-Jun
Planning Calendar 2008
OLAS.04
OLAS.05
OLAS.06
OLAS.07
OLAS.08
OLAS.09
Ad close
25-Nov
20-Jan
24-Mar
19-May
21-Jul
22-Sep
4-Feb
8-Apr
3-Jun
5-Aug
7-Oct
4-Mar
6-May
1-Jul
2-Sep
4-Nov
Material Due
10-Dec
Publication date
7-Jan
Bonus
Destinos
Calendar
SPREAD
W 23.4” X H 8.3”
Full PAGE
W 11.7” X H 8.3”
2/3 PAGE
W 7.485” X H 8.3”
Spaces
1/2 PAGE
W 5.958” X
H 8.3”
1/3 PAGE
W 4.057” X
H 8.3”
1/4 PAGE
W 4.984” X
H 3.255”
In addition to traditional print advertising, OLAS
will accommodate special inserts, folds, posters
and will also explore options for poly-bag
inserts and special tag-along
elements.
4
WEB 2.0
Channel
w
ww
.O
LA
SM
AG
.com
OLASMAG.COM
In addition to OLAS Magazine, the company will
launch OLASMAG.com, an integrated WEB 2.0
channel that will feature highly targeted and relevant
features and functionality that surfers in Latin America
demand. From conditions reporting and forecasting to
a live camera network, from video and photos to travel
resources and information, OLASMAG.COM will be
Spanish-speaking Latin America’s first choice for surf
content, information and entertainment.
5
Rates
Available Spaces
Poster
Folds
Backcover
Spreed
Full Page
1X
2X
4X
6X
10000
9000
4875
4750
9200
8280
4485
4370
8464
7618
4126
4020
7787
7008
3796
3699
2500
2300
2116
1947
2/3 Page
1750
1610
1481
1363
1/2 Page
1/3 Page
1/4 Page
1500
1380
1270
1168
1000
875
920
805
846
741
779
681
Technical Requirements
All the issues will require the Ads which will be delivered as
data.
•This information will be taken in: QuarkXpress, Illustrator,
InDesign, freehand or Photoshop formats, including EPS or
TIFF images in CMYK colors, in 300 dpi resolution and all
the used fonts for those that are not in paths.
•This information must be delivered in CD and
DVD plus a printed copy of the art.
• Can also be delivered though our FTP.
6
•Don Meek @ 949
874 4850
email: [email protected]
•Eduardo Salazar @ 949
212 3510
email: [email protected]
O N D A S
D E L
S U R