Frankfurter Allgemeine Media Solutions

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No. 76 effective January 1, 2016
www.faz.media
MEDIA SOLUTION S
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Print · Digital
3 – 8
Lifestyle magazine
9
Manufaktur10
Ad Specials
11 – 12
Corporate advertising
13 – 16
Mobile · Online
17 – 18
Recruitment ads (Print and online)
19 – 21
Travel advertising
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Property ads
23 – 24
Culture ads, financial advertising
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Other sections, “Deutschland Plus”
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Education, private ads and obituaries
27
Specials28
Technical data
29 – 30
General terms
31 – 32
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our adVertisinG Media at a Glance
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Frankfurter allgemeine Zeitung
Publication: Mon – Sat
Copy price: Mon – Fri Euro 2.50, Sat Euro 2.70
Net sales: 264,628 copies
Coverage: 1,060,000 readers
Readership data
Men 64 %
Women 36 %
Average age 51.6 years
Average monthly household net income Euro 3,835
Frankfurter allgemeine sonntagszeitung
Publication: Sunday
Copy price: Euro 3.80
Net sales: 276,030 copies
Coverage: 1,129,000 readers
Readership data
Men 60 %
Women 40 %
Frankfurter allgemeine Magazin
Publication: 12 times a year on Saturdays
Effective circulation: 293,030 copies
(F.A.Z. on Saturdays)
Coverage (of F.A.Z.): 1,060,000 readers
Readership data (of the F.A.Z.)
Men 64 %
Women 36 %
Sources: AWA 2015, IVW III/2015
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our adVertisinG Media at a Glance
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m.faz.net
F.a.Z./F.a.s. e-paper app (ipad)
Page impressions: 19.61 million
Sold copies: 469.961 (August)
(cumulated)
Visits: 10.77 million
Unique users: 2.22 million
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FaZ.net smartphone app
unique Mobile user total
FaZ.net
PIs/visits: 5.30
User data
Men 63 %
Women 37 %
Average monthly household
net income Euro 3,150
Sources: IVW Online 08/2015, AGOF internet facts 2015-06, Best 4 Planning 2015, own statistics
neW: dertaG – the new
F.a.Z. smartphone app
iPhone: Launch July 16, 2015
Android: Launch December 2015
Visits: 371,880 (August)
Unique users: 45,227 (August)
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print: Fr ankFurter allGeMeine ZeitunG
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Quality.
credibility.
standing.
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The Frankfurter Allgemeine Zeitung and its
importance as a brand – for brands.
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Quality.
standing.
There’s always a sharp mind behind its pages: The F.A.Z. stands for intelligent,
in-depth analyses and imaginative articles. Brands not only benefit from the
newspaper’s reach into a premium group of readers, who include both decision
makers as well as influential and affluent target groups. They also benefit from
the intense level at which the newspaper is read1 and the high percentage of
the publication’s readers who subscribe to it2.
There is a reason why the F.A.Z. is one of the most recognized brands in the
world: Since it was founded, the newspaper, its editorial staff, authors and
publishing company have collected more than 1000 awards4. Premium brands
search out this type of advertising environment and benefit from it.
credibility.
1
Expert knowledge, objectivity, accuracy and independence are the core values
of the editorial staff. The result: Seventy-one percent of Germans trust the
F.A.Z. more than any other national media brand.3
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Mon–Fri: Ø 93 minutes, Sat: Ø 111 minutes. F.A.Z.-Copytests 2014/2015
Publisher data: 70 percent of distributed copies are delivered to subscribers
Study conducted by the German Society of Public Relations Agencies together with the TNS Emnid
in 2012, which included regional newspapers, F.A.Z., Spiegel, Süddeutsche Zeitung, Die Welt, Focus,
Stern, Handelsblatt, Wirtschaftswoche, BILD and Bunte
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Since the F.A.Z. was founded in 1949; Source: F.A.Z.-Archiv
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overview of the sections in the F.a.Z.
Daily: Politics | Feuilleton | Business | Financial Markets | Sports | Rhein-Main-Zeitung
Regular special sections: Tuesdays Technology & Cars | Wednesdays Nature & Science | Thursdays Travel | Fridays Property | Saturdays Careers & Opportunities
with a large section of job listings for specialists and executives as well as the arts market
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print: Fr ankFurter allGeMeine sonntaGsZeitunG
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the pleasure of a sunday read – in a new look!
The Frankfurter Allgemeine Sonntagszeitung.
The world’s best-designed newspaper in a new layout.
The best day of the week deserves a newspaper of its very own. That is why
the Frankfurter Allgemeine Sonntagszeitung is not just the seventh issue of
the F.A.Z. each week, but its own separate medium that sets itself apart in
both writing style and design. The F.A.S. generally takes a narrative approach
to topics and provides an informative, entertaining and pleasurable reading
experience with its array of rich profiles, feature stories and interviews.
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This is why our readers value it – so much, in fact, that they spend an average
of 1381 minutes reading it every Sunday. That is 138 valuable minutes during
which they also are engaged with your brand. And they do so in a relaxed
weekend atmosphere, a time when many important decisions are made.
By the way: The excellent F.A.Z. layout, that has been awarded the „World‘s
Best Designed Newspaper“ prize, was given a fresh look in Spring 2015, and
is now even more contemporary than ever.
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F.A.S. Ad copy test 2015
sections in the F.a.s.: Politics | Lifestyle | Business | Sports | Money & More | Feuilleton | Property | Technology & Cars | Science | Travel | Careers & Opportunities
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diGital: FaZ.net
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the network for intelligent
Minds
FAZ.NET for a more in-depth look
Quality journalism available at any time, around the world: That‘s what
FAZ.NET represents.
FAZ.NET keeps its readers informed around the clock about the day‘s most
important events in a quick, knowledgeable, and reliable manner – on a
PC, laptop, mobile devices, and social media channels, such as Facebook
and Twitter.
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In addition to news, FAZ.NET also offers unique background coverage
and direct, live coverage. FAZ.NET reports the news across various digital
formats: exclusive video reports, interactive graphics, special thematic pages
or live scores, as well as blogs on special events and themes.
We have received several awards for the quality of our reporting. Even the
elegant design has been the subject of many awards. These include the
„Lead Award“ as „Web Magazine of the Year“ and the „Good Design Award“.
Your brand advertising will be given a unique stage by the redeemed FAZ.NET
design team. And if you want a particularly exclusive look, then the special
publication ads can be completely customised to you and your topic.
Further information about our users
and current performance figures can
be found at: www.faz.media
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diGital: apps and MoBile
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digitally enhanced.
the best of both worlds.
Apps for the F.A.Z. and the Frankfurter Allgemeine Sonntagszeitung.
Our apps combine the clarity and aesthetics of the newspaper with the benefits
of mobile use on such devices as the iPhone or the iPad. They offer the perfect
combination of classic newspaper design and digital style and functionality.
All apps accomplish one thing: They combine elegance and ease of use with all
options offered by HTML 5.
the tablet app F.a.Z./F.a.s.
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The F.A.Z. on the tablet is what the publication has always been:
the newspaper for Germany – displayed in its trusted format. But
it is innovative as well, thanks to its ergonomic article view and
user-friendly navigation.
m.FaZ.net and the F.a.Z. smartphone apps
With m.FAZ.NET and the F.A.Z. smartphone apps, our readers can
receive the latest news, reported with F.A.Z. quality, while they are
on the go. It also includes interesting background articles, editorials,
photo galleries and videos of the day.
neu: dertaG – the new F.a.Z. smartphone app for ios and android
DERTAG offers the most important news of the last 24 hours – with rich
illustrations, a push notification for outstanding news and the latest comments of the F.A.Z. – enabled with an intelligent and quick navigation.
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print: the Fr ankFurter allGeMeine MaGaZin
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lifestyle with format
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Inspiration for the senses – every month
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The lifestyle supplement appears as part of the newspaper on the second
Saturday of each month!
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On about 80 strikingly designed glossy pages, the magazine’s staff covers the latest on
fashion, accessories, watches, trends, beauty, prêt-à-parler, design, the art market, technology,
pleasure, travel and much more. Focal topics related to individual lifestyle areas (like men
and travel) add a seasonal and thematic touch to individual issues of the magazine.
dates and main topics 2016
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sample formats and rates
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advertising deadline advertising material deadline Main topics*
Format*
2/1 page
L: 532 mm (w) × 359 mm (d)
T: 556 mm (w) × 400 mm (d)
44,400.00
1/1 page
L: 252 mm (w) × 359 mm (d)
T: 278 mm (w) × 400 mm (d)
22,200.00
1/2 page
L: 252 mm (w) × 174 mm (d)
T: 278 mm (w) × 196 mm (d)
14,000.00
1/3 page
L: 84 mm (w) × 359 mm (d)
T: 93 mm (w) × 400 mm (d)
10,600.00
1/4 page
L: 252 mm (w) × 85 mm (d)
T: 278 mm (w) × 95 mm (d)
8,000.00
1/16
January 9, 2016
December 9, 2015
December 16, 2015
Design – Summer – Travel
2/16
February 13, 2016
January 13, 2016
January 20, 2016
Fashion
3/16
March 12, 2016
February 10, 2016
February 17, 2016
Men
4/16
April 9, 2016
March 9, 2016
March 16, 2016
Watches & jewelry
5/16
May 14, 2016
April 13, 2016
April 20, 2016
Design
6/16
June 11, 2016
May 11, 2016
May 18, 2016
7/16
July 9, 2016
June 8, 2016
June 15, 2016
8/16
August 13, 2016
July 13, 2016
July 20, 2016
9/16
September 10, 2016
August 10, 2016
August 17, 2016
Fashion
10/16
October 8, 2016
September 7, 2016
September 14, 2016
Men
10.2/16 October 29, 2016
September 7, 2016
October 5, 2016
Extra: Living/Design
11/16
October 12, 2016
October 19, 2016
Watches, jewelry & beauty
11.2/16 November 26, 2016
November 12, 2016
October 5, 2016
November 2, 2016
Extra: Consumption
12/16
November 9, 2016
November 16, 2016
Gifts
December 10, 2016
* In addition to the topics mentioned in the table, every edition except issues 10.2 and 11.2 will contain – as usual –
articles about fashion, design, beauty, travel, art and technology.
rate
* L: live area, T: trim area (plus 4 mm bleed on all sides)
For further information please see our special media data for Frankfurter
Allgemeine Magazin. Contact details: [email protected]
All rates in euro (€) exclusive valueadded tax.
issue publication date
9
Advertising communication behaves just like a perfectly-fitting suit or an
elegant dress: Customisation achieves the best fit and effect. That‘s why the
specialised F.A.Z. Media Solutions team can be likened to a manufacturer,
due to its particularly complex and „handmade“ communications solutions.
Advertising companies are finding it increasingly challenging to reach the
relevant target groups and to position your brand sustainably. The F.A.Z.
Media Solutions marketing experts manufacturer know full well the challenges
of modern brand management. Target groups and brands and developed
cross-media communication services are customised exactly to customer
requirements based on customer objectives and analysed KPIs.
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the manufacturing principle
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We work with you on creating engaging content marketing concepts,
tailor-made ad specials, conferences, and demanding book projects.
The manufacturing team is made up of experienced marketers, content experts,
market researchers, graphic designers, event specialists, and web programmers.
All of our concepts prioritise the advertising effect being as comprehensive as
possible. Therefore, our concepts are not limited to print media, but also span
digital channels, such as FAZ.NET or quality event formats.
For further informationen visit www.faz.media
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Tailor-made.
hest requirements.
hig
For
[email protected]
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special ad ForMats · special positions
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Give your advert the special attention it deserves: for example, with one of our special ad formats or special positions in our newspapers, such as on section front
pages, or as a sandwich display in the middle of the page. A small selection of possibilities is listed here for your convenience. We would be happy to prepare a
customised quote for you. Further information can be found at [email protected].
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half cover
ear piece
sandwich ad
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50 mm × 24 mm
Titelkopf
print
132 mm / blattbreit
ab Wirtschaft 4
Half cover
(Mon–Sun)
Ear piece,
Portfolio Lifestyle (Sun)
Minimum run-time: 4 weeks
Sandwich Ad 1/4 page,
Portfolio Business
(Mon–Fri, Sun)
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section front pages
section front pages
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corner tab
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150 mm / 2 Textspalten
132 mm / blattbreit
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100 mm / blattbreit
1/4 page across
on section front pages (Mon–Sun)
Position F.A.Z.: Feuilleton
Position F.A.S.: Feuilleton, Lifestyle,
Business, Money & more
Page-wide, 100 mm deep
on section front pages (Mon, Sun)
Position: Sports, Monday (F.A.Z.)
und Sunday (F.A.S.)
Corner tab, 2 columns, 150 mm deep
on section front pages (Sun)
Position: Business, Sunday (F.A.S.)
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Mon–Fri
sat
1/1 page
sun
Mon–Fri+sun
sat+sun
371 mm (w) × 528 mm (d) = 4,224 mm (total)
Rate
65,890.00
68,010.00
61,670.00
123,760.00
125,880.00
premium 1 page 5 Politics, page 3 Business
78,990.00
81,520.00
73,920.00
148,260.00
150,800.00
premium 2 page 5 Business, page 3 Sports
75,610.00
78,140.00
70,960.00
142,350.00
144,460.00
1/2 page
245 mm (w) × 396 mm (d) = 2,112 mm (total)
junior page
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Rate
43,300.00
45,620.00
34,850.00
75,820.00
49,840.00
52,380.00
40,130.00*
87,230.00*
89,760.00*
premium 2 page 5 Business
47,730.00
50,270.00
38,440.00
83,640.00
85,960.00
78,140.00
1/2 page
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Closing and copy date F.A.Z.: previous day, 10.00 a.m.** (Issue date: Mon–Fri); Fridays, 8.30 a.m. (Issue date: Saturdays)
Closing and copy date F.A.S.: Thursdays, 9.00 a.m. (Issue date: Sundays). For premium or flexform ads (e. g. L or U formats) 6 working days
previous to the abovementioned dates.
78,140.00
print
371 mm (w) × 264 mm (d) = 2,112 mm (total)
across
Rate
43,300.00
45,620.00
34,850.00
75,820.00
49,840.00
52,380.00
40,130.00*
87,230.00*
89,760.00*
47,730.00
50,270.00
38,440.00
83,640.00
85,960.00
58,570.00
1/3 page
245 mm (w) × 264 mm (d) = 1,408 mm (total)
corner
Rate
33,790.00
36,190.00
24,220.00
56,320.00
38,860.00
41,680.00
27,880.00
64,770.00
67,440.00
37,170.00
39,850.00
26,610.00
61,810.00
64,490.00
* Only page 5. ** Closing date for the sections „Technology & Cars“ (Issue date: Tuesday) and „Science“ (Issue date: Wednesday) is 3 p.m. Tuesdays respectively Wednesdays, previous week.
corpor ate adVertisinG
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Mon–Fri
sat
1/3 page
sun
Mon–Fri+sun
sat+sun
371 mm (w) × 176 mm (d) = 1,408 mm (total)
across
Rate
33,790.00
36,190.00
24,220.00
56,320.00
58,570.00
premium 1 page 3 Politics
43,930.00
47,030.00
31,540.00
73,220.00
76,170.00
38,860.00
41,680.00
27,880.00
64,770.00
67,440.00
37,170.00
39,850.00
26,610.00
61,810.00
64,490.00
corner
Rate
25,340.00
27,140.00
18,160.00
42,240.00
32,950.00
35,270.00
23,650.00
54,910.00
57,130.00
29,150.00
31,260.00
20,910.00
48,580.00
50,580.00
27,880.00
29,880.00
19,960.00
46,360.00
48,360.00
43,930.00
1/4 page
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43,930.00
print
Rate
25,340.00
27,140.00
18,160.00
42,240.00
32,950.00
35,270.00
23,650.00
54,910.00
57,130.00
29,150.00
31,260.00
20,910.00
48,580.00
50,580.00
27,880.00
29,880.00
19,960.00
46,360.00
48,360.00
31,360.00
32,320.00
120 mm (w) × 150 mm (d) = 400 mm (total)
Corner tab
Page 1 Politics
21,680.00
17,160.00
18,360.00
15,160.00
Premium positions include a position guarantee for the above pages. It is also possible to further place an advert in our „F.A.Z. plus“ tablet app at no extra cost (subject to availability).
371 mm (w) × 132 mm (d) = 1,056 mm (total)
across
Other section front pages
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183 mm (w) × 264 mm (d) = 1,056 mm (total)
1/4 page
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Mon–Fri
2/1 page
sat
sun
Mon–Fri+sun
sat+sun
766 mm (w) × 528 mm (d) = 8,448 mm (total)
spread
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Rate
141,080.00
150,370.00
140,240.00
272,870.00
282,160.00
premium Opening Spread page 2+3
upon request
upon request
upon request
upon request
upon request
1/1 page
516 mm (w) × 396 mm (d) = 4,224 mm (total)
fireplace / spread
102,220.00
1/1 page
102,220.00
2/3 page
74,910.00
1/2 page
186,700.00
180,360.00
186,700.00
127,280.00
132,070.00
95,460.00
99,050.00
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108,980.00
83,640.00
print
79,690.00
56,320.00
391 mm (w) × 264 mm (d) = 2,112 mm (total)
fireplace / spread
Rate
180,360.00
516 mm (w) × 264 mm (d) = 2,816 mm (total)
fireplace / spread
Rate
83,640.00
766 mm (w) × 264 mm (d) = 4,224 mm (total)
spread / across
Rate
108,980.00
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56,180.00
59,770.00
42,240.00
Premium positions include a position guarantee for the above pages. It is also possible to further place an advert in our „F.A.Z. plus“ tablet app at no extra cost (subject to availability).
Rate
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Mon–Fri
sat
Island ads
mm rates
Island ads financial markets – page 1
mm rates
sun
Mon–Fri+sun
sat+sun
1 col 57 mm (w) × 30 –100 mm (d)
Formats for island ads in the share prices section
upon request
84.30
89.00
74.40
153.90
158.50
1 col 57 mm or 2 col 120 mm (w) × 30 –120 mm (d)
92.00
97.30
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--
--
17.00
18.10
14.60
30.70
31.70
26.70
28.60
20.10
45.40
47.20
Basic rate*
mm rates
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Solus ads on editorial page**
mm rates
Type area: 528 mm deep × 371 mm wide
Full page = 4,224 total mm with 6 columns (column width: 57 mm) = 8 ad columns (column width: 45 mm); Conversion factor for text and ad columns: 1.3333
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Other than the given formats and island ads are invoiced per mm. Minimum and maximum formats upon request.
Example of calculation for solus positions (F.A.Z.):
Horizontal format: mm rate x total mm (= ad depth in mm x 8 ad columns); Upright, corner and panorama format: mm rate x total mm (= ad depth in mm x no. of text columns x 1.3333)
Example of calculation for island ads: mm rate x total mm (= ad depth in mm x no. text columns)
Combination ads planned for the F.A.S. may only be placed in an equivalent format, with the same creative and in the same colours as the F.A.Z. ad and will appear on the Sunday after or preceding the F.A.Z. ad.
* No solus position. ** Formats other than on pp. 12 – 15.
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MoBile · online
rate (cpM)
FaZ.net format
Dynamic Wallpaper XL
Dynamic Wallpaper, Sitebar, Fireplace
Wallpaper, Billboard, Halfpage Ad
Pushdown Ad, SideKick Ad
Wide Rectangle, Medium Rectangle
Skyscraper, Superbanner
Ad Bundle Premium
Ad Bundle
Teaser
sections direct booking
120.00
80.00
75.00
75.00
45.00
45.00
70.00
40.00
15.00
Start
rotation
80.00
60.00
53.00
53.00
30.00
30.00
47.00
25.00
10.00
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Fixed rate
ai / week
Politics
Business
Finance
Feuilleton (Culture)
Sport
Technology & Automotive
Careers*
Society
Rhein-Main (local news)
500,000
500,000
250,000
500,000
500,000
250,000
250,000
500,000
250,000
Selected Rotation:
Politics, Sport, Rhein-Main (local news),
science and society
500,000
7,500.00
only Wallpaper, Medium Rectangle,
Skyscraper or Superbanner
* Careers and recruitment section F.A.Z.
Rates as from November 2015. Terms and conditions apply as on www.faz.net/agb-online. Further information on en.faz.media/rate-cards.
Fireplace, sitebar, pushdown ad,
dynamic Wallpaper Xl
17,500.00
24,000.00
15,000.00
17,500.00
17,500.00
11,250.00
11,250.00
15,000.00
7,500.00
11,000.00
only Billboard (above the navigation),
Halfpage Ad or Sitebar
print
FaZ.net section volume booking
Wallpaper, Billboard, superbanner, skyscraper,
sidekick ad, slidechannel
15,000.00
20,000.00
12,500.00
15,000.00
12,500.00
8,750.00
8,750.00
12,500.00
6,250.00
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Fixed rate
F.a.Z. + F.a.s. tablet Full Page Ad, upright and across
no. of ads
Editorial sections (standard)
28
21
14
7
37,520.00
29,400.00
21,140.00
11,620.00
Position Feuilleton / Careers
(Special price Arts & Culture, recruitment section)
28
21
14
7
30,100.00
23,730.00
17,220.00
9,520.00
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These rates are subject to discount and agency commission. They can be included into a current discount contract. The discount contract of Frankfurter Allgemeine Zeitung GmbH (F.A.Z.) applies.
size
300 × 600 px
320 × 328 px
320 × 416 px
320 × 320 px
320 × 100 px to 320 × 240 px
320 × 320 px
320 × 416 px
320 × 320 px
320 × 160 px, 320 × 106 px
320 × 53 px, 320 × 80 px to 320 × 240 px
320 × 53 px, 320 × 80 px
Rates as from November 2015. Terms and conditions apply as on www.faz.net/agb-online. Further information on en.faz.media/rate-cards.
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rotation
60.00
60.00
60.00
50.00
50.00
50.00
50.00
50.00
25.00
25.00
15.00
Mobile portal m.faz.net / FaZ.net app
Mobile Half Page Ad
Mobile Full Screen Interstitial
Mobile Premium Rectangle
Mobile High Impact Ad (1:1)
Mobile Pushdown Ad
Mobile Pull-Up Banner
Mobile Medium Rectangle
Mobile Movie Ad
Mobile Banner Large (2:1 or 3:1)
Mobile Banner Ad Plus (6:1 or 4:1)
Mobile Banner Standard / Medium (6:1 or 4:1)
rate (cpM)
sections/ direct booking
85.00
85.00
85.00
75.00
75.00
75.00
75.00
75.00
40.00
40.00
30.00
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Closing and copy date: Wednesday, 4 p.m.
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recruitMent ads
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package F.a.Z.+F.a.s.
mm rate in €
sat+sun
Type area: 514 mm deep x 371 mm wide · 1/1 page = 4,112 total mm
Recruitment ads
contents
b/w
2c–4c
15.60
21.90
Calculation: mm rate x total mm (= ad depth in mm x no. of ad columns)
Your identical print recruitment ad appears in the tablet app F.A.Z./F.A.S. of the booked weekend edition.
Additionally it is published online on the digital F.A.Z. recruitment section and in the FAZjob.NET App (each for 60 days). Rate: € 195.00
Twin Power
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Fixed price for all colours: 2,995.00
Ad for one position in the situations vacant section (90 mm deep x 91 mm wide) plus online ad in HTML format
(duration 60 days, individual layout)
Situations wanted / freelance work / interim management
Closing date: Wednesday, 8 a.m.
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Commercial
Private
Euro Executive: International combination of F.A.Z./F.A.S., Le Figaro, Daily Telegraph (fixed price, details upon request)
5.20
4.42
15,440.00
---
print
17,940.00
Your job a d ve rti s e me nt to the p ower of t hr ee
Secure yourself the best candidates over several weeks: with the triple
issue. Your advert will be displayed up to twice further over six
weekends after the initial issue in the F.A.Z. job market - making a
total of six print ads. Your online presence in the digital F.A.Z. job
* If booked before the first publication date. Not for fixed format Twin Power.
a Frequency and Euro discounts do not apply to job advertisements.
market will be increased by up to 14 weeks. If you book a triple issue
prior to the first advert going out, then you will pay 135 % for up to
three weekend issues, instead of paying 100 % three times, creating a
saving of 55 %.
Maximise the impact
of your recruitment ad.
save 55 %*!
No discounts, all rates exclusive of VAT.
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preMiuM placeMent „BeruF und chance“ (editorial section)
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Closing date: Wednesday, previous week, 1 p.m. · Copy date: Wednesday, 4 p.m. · Copy date for advertisements with proofs: Tuesday, 2 p.m.
contents
inhalt
sat+sun
b/w
Ear pieces***
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sat+sun
2c–4c
58 mm (w) × 30 mm (d) = 60 mm (total)
(F.A.Z./F.A.S.)
b/w
Full width strip
across/big
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2c–4c
371 mm (w) × 135 mm (d) = 1,080 mm (total)
(F.A.Z./F.A.S.)
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1/4 page
Corner
Rate
1/1 page
Rate
41,520.00
41,520.00
183 mm (w) × 264 mm (d) = 1,056 mm (total)
(F.A.Z./F.A.S.)
18,950.00
26,600.00
371 mm (w) × 528 mm (d) = 4,224 mm (total)
(F.A.Z./F.A.S.)
75,780.00
106,390.00
Rate
Full width strip
across/small
Rate
Leaderboard
Print and online
combination*
Rate
Island ads
*** Details upon request.
*** Island ads are possible from 30 to 100 mm. Rates upon request.
*** Four issue dates – eight advertisements total.
E.g.: 100/1
Rate
19,380.00
27,200.00
371 mm (w) × 80 mm (d) = 640 mm (total)
(F.A.Z./F.A.S.)
print
druck
11,490.00
16,120.00
371 mm (w) × 50 mm (d) = 400 mm (total)
(F.A.Z./F.A.S.)
--
11,830.00
57 mm (w) × 100 mm (d) = 100 mm (total)**
(F.A.Z./F.A.S.)
6,740.00
9,460.00
Rate
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recruitMent ads online
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online ad, situations vacant
HTML Basic – Integration into FAZ.NET info boxes and recommendations,
enhancement on twitter and facebook
HTML Professional – HTML plus Top Listing as well as integration into
FAZ.NET info boxes and recommendations, enhancement on twitter and facebook
Upgrade “Top Listing”
duration
rate
size in pixels
30 days
1,150.00
max. 800 wide
30 days
1,550.00
max. 800 wide
425.00
max. 800 wide
remaining period
Additional services: Ad creation. Conversion of ads from a printing format such as PDF, DOC, EPS or preparing an ad in an online-compatible HTML format in accordance with the requirements of
the corporate website.
Mobile recruitment ads on m.FaZ.net
Mobile Banner Large (2:1)
duration*
1 week
10,000 ai
rate
15,000 ai
size in pixel
20,000 ai
250.00
375.00
490.00
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320 x 160
print
display advertising for recruitment ads
Section volume booking
duration*
rate
1 week
250,000 ad impressions 8,750.00 €
50,000 ai
75,000 ai
100,000 ai
Wallpaper – on all pages of stellenmarkt.faz.net (rotation booking)
1–4 weeks
3,750.00
5,625.00
7,500.00
Medium Rectangle – on all FAZjob.NET pages (rotation booking)
Billboard – on all pages of stellenmarkt.faz.net (rotation booking)
Skyscraper – on all pages of stellenmarkt.faz.net (rotation booking)
1–4 weeks
2,250.00
3,375.00
5,400.00
300 x 250
1–4 weeks
3,750.00
5,625.00
7,500.00
960 x 200 (250)
1–4 weeks
2,250.00
3,375.00
4,500.00
160 (200) x 600
800 x 90 +
120 (200) x 600
** Variable, depending on clients‘ requirements and availability: 1 to 4 weeks with the booked AIs.
** Careers and recruitment section F.A.Z.
The online products listed here are an excerpt from the „F.A.Z. job market“ rate card No. 10 dated 1st January, 2016. The complete rate card for our online products, including our General Terms and
Conditions and technical information is available online by visiting stellenmarkt.faz.net
“Careers” (rotation booking), e.g. wallpaper or skyscraper. Further sections and formats upon request.
size in pixel
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Publication dates: Thursday and Sunday
Closing date: Tuesday, 9 a.m. For flexform ads (e. g. L or U formats): Friday previous week, 9 a. m.
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tr aVel adVertisinG
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the travel guide of almost 2 million readers.*
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inhalt
Week after week, our award-winning travel editors provide inspiration for unforgettable
vacations in the travel sections of the F.A.Z. and the Frankfurter Allgemeine Sonntagszeitung.
Interesting reports and meticulously researched background stories get our readers in the
mood for their next vacation and give them ideas about where to go. Here, our readers discover
new destinations and rediscover familiar ones. On top of this, there are lots of tips and service
information to make travel planning easier.
You too can use this platform to inspire our readers. A spa and wellness retreat or an active
vacation, a city tour or a cruise – your offer reaches just the right target audience. *AWA 2015
samples of solus sized and rates on editorial pages
Basic rate commercial *
Holiday homes to be let by private individuals
railway and airlines (tourist offers only)
Basic rate
Corner ads/ strips
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Fixed rate
thu+sun
b/w
2c–4c
45,620.00
57,020.00
34,000.00
45,620.00
17,000.00
22,810.00
17,000.00
22,810.00
package F.a.Z.+ F.a.s.
Conversion factor text to advertising columns: 1.3333
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mm rate
thu+sun
b/w
2c–4c
10.80
13.50
8.50
--
14.90
20.50
20.80
28.80
Book your Travel advertisement in the F.A.Z. and F.A.S.
and benefit from the advantages of high coverage,
a readership of keen travellers and excellent editorial.
Placements with the exception of those on the travel pages are calculated according to the rate card for corporate advertising.
*Health resorts, tourist offices, sanatoriums, hotels, guest houses, tour operators, tourist offices, cruise ships, commercial holiday homes and apartments.
1/1 page: 371 mm (w) × 528 mm (d) = 4,224 mm (total)
1/2 page across: 371 mm (w) × 264 mm (d) = 2,112 mm (total)
1/4 page corner: 183 mm (w) × 264 mm (d) = 1,056 mm (total)
1/4 page across: 371 mm (w) × 132 mm (d) = 1,056 mm (total)
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Publication date: Friday and Sunday · Closing date: Wednesday, 6 p.m.
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propertY ads
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international locations with high returns
contents
The F.A.Z. property market appears Fridays in the F.A.Z. and Sundays in the F.A.S.
This combination reaches almost 2 million readers – many of whom are decision makers
in the sale and rental of property. (AWA 2015, LAE 2015)
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The property market on Fridays provides decision makers in the property business as well as
investors involved in industrial and commercial property with a premium marketplace for lucrative
investment properties. Architects, facility managers, project developers, professionals and service
providers in the property sector as well as property owners and renters regularly turn to the
Frankfurter Allgemeine Zeitung and the Frankfurter Allgemeine Sonntagszeitung for information.
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The Frankfurter Allgemeine Sonntagszeitung takes a somewhat different approach in its property
section, providing stories, service, background information and interviews from the world of
residential and commercial property. What is it like to live in a castle or in a luxury residential
tower? Ever heard of an office where the desks disappear into the ceiling at the end of the
workday? The section covers trends in housing construction and interior design, and includes
tips on buying vacation property abroad.
Reduced rates, no discounts.
Format
Fixed rate
Size 1: 45 mm (w) x 20 mm (d)
218.00
Size 2: 45 mm (w) x 40 mm (d)
436.00
Size 3: 45 mm (w) x 50 mm (d)
Size 4: 45 mm (w) x 100 mm (d)
545.00
1,090.00
Wohnen am Wasser – mitten im Zentrum.
Ihr perfektes neues Zuhause direkt an der
Havel. Angebotsbeispiel: 4-Zi.-Wohnung,
Erstbezug, provisionsfrei, 126 m2 Wohnfläche,
1. OG, Gäste-WC, Aufzug, Süd-Balkon mit
Wasserblick, anspruchsvolle Ausstattung; TGStellplatz separat, KP: 430.000,00 Euro.
Size 5: 91 mm (w) x 20 mm (d)
436.00
Info-Punkt: Mo–Do 13–18 Uhr,
Sa+So 13–18 Uhr sowie nach Vereinbarung
Size 6: 91 mm (w) x 40 mm (d)
872.00
Leipziger Straße 3–4 | 14473 Potsdam
Size 7: 91 mm (w) x 50 mm (d)
1,090.00
Size 8: 91 mm (w) x 100 mm (d)
2,180.00
Info + Beratung: (030) 880 94 444
www.speicherstadt-in-potsdam.de
Sample Size 6: 91 mm (w) x 40 mm (d)
package F.a.Z.+F.a.s .
classified ads in the property market
Modular ads
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propertY ads
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other sizes
mm rate
Classified ads which sizes differ from the modular ads are invoiced on a mm basis (Minimum size 50 mm).
Type area: 528 mm deep x 371 mm wide – 1 full page = 4,224 total mm with 8 advertising columns
(column width: 45 mm)
Calculation: mm rate x total mm (= depth in mm x number of columns)
advertisements facing editorial
Corner ad, page 1
Island ad, page 1
Corner ad, page 2 or 3
Full width strip, page 3
Format
16.10
Fixed rate
183 mm (w) x 264 mm (d) = 1,056 mm (total)
57 mm (w) x 100 mm (d) = 100 mm (total)
27,960.00
9,500.00
183 mm (w) x 264 mm (d) = 1,056 mm (total)
22,910.00
371 mm (w) x 132 mm (d) = 1,056 mm (total)
22,910.00
enlarge the location for your property ad
Put your ad online at www.faz.net/immobilien for an
additional cost of only €41.93. With this online
upgrade, you will reach up to 4.6 million unique users
on FAZ.NET in addition to the 1.9 million individuals
who read the newspaper.
(Source: AWA 2015, AGOF Internet Facts 2015-06)
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Rates for adverts published outside the property section: see pages 12–15.
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special topics
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Urban living
Living on the waterfront
Prefabricated houses
Exclusive residential properties
Investment properties
Real estate in metropolitan regions.
Further topics on request.
The F.A.Z./F.A.S. periodically publishes special
sections tailored to specific target groups, including:
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culture ads
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culture ads
Mon–Fri
sat
sun
Mon–Fri+sun
sat+sun
Previous day 10 a.m. *
Friday 8.30 a.m. *
Thursday 9 a.m. *
Thursday 9 a.m. *
Thursday 9 a.m. *
Type area: 528 mm deep x 371 mm wide
Full page – 4,224 total mm with 6 text columns (column width: 57 mm) and 8 ad columns (column width: 45 mm)
Conversion factor text to ad columns: x 1.3333
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b/w
2c–4c
b/w
2c–4c
b/w
2c–4c
b/w
2c–4c
b/w
2c–4c
Island ads (culture)
mm-rate
53.50
53.50
58.90
58.90
44.20
44.20
94.70
94.70
100.00
100.00
Corner tabs (culture)
mm-rate
15.60
15.60
16.50
16.50
13.00
13.00
27.70
27.70
28.60
28.60
(Fine Arts, exhibitions, premium
positions in Feuilleton or “Kunstmarkt”)
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* For flexform ads (e.g. L or U formats) the closing date is 2 working days before the abovementioned dates.
Fine arts, galleries, museums closing date: Thursday, 10 a.m.
Fine arts, galleries, museums
Private (not subject to discount)
Financial adVertisinG
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b/w
2c–4c
sat+sun
13.30
7.90
21.80
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Closing date: 10 a.m. on previous day (publication dates: Monday–Friday);
8.30 a.m. on a Friday (publication date: Saturday)
Type area: 528 mm deep x 371 mm wide · Full page = 4,224 total mm with 8 ad columns (column width: 45 mm)
For financial ads placed below or next to editorial, see pages 12–15
mm rate
Mon–Fri
sat
17.00
18.10
(Fine Arts, exhibitions, premium
positions in Feuilleton or “Kunstmarkt”)
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classiFied ads sinGle insertion
Closing date: previous day, 10 a.m. (publication dates: Monday–Friday);
Friday, 8.30 a.m. (publication date: Saturday)
single insertion F.a.Z.
Start
Mon–Fri
Tender notices
sat
Mon–Fri
b/w
12.00
sat
2c–4c
13.10
16.60
17.50
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classiFied ads pack aGe
sat+sun
b/w
2c–4c
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Wanted and for sale – closing date: Thursday, 2 p.m.
Private (not subject to discount)
Commercial
8.40
--
13.40
27.10
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Portfolio investment and money market
Business opportunities – agents – closing date: Thursday, 8 a.m.
b/w
2c–4c
12.30
24.80
deutschland plus
Germany Plus: Combination F.A.Z./F.A.S., Frankfurter
Rundschau, Frankfurter Neue Presse
1/1 page
1/2 page
1/3 page
1/4 page
F.a.Z. deutschland plus
F.a.Z.+ F.a.s. deutschland plus
Mon–Fri/sun
sat/sun
Mon–Fri
sat
93,090.00
94,790.00
139,390.00
141,090.00
58,870.00
60,720.00
84,880.00
86,740.00
43,180.00
45,100.00
61,210.00
63,010.00
32,390.00
33,830.00
45,910.00
47,260.00
Fri+sun
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education
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mm rate
sat+sun
b/w
2c–4c
Education, further training, seminars and special publications
9.80
12.80
Classified advertorial (1/4 page/corner ad)
Seminar calendar * – closing date: 8 a.m. on the Wednesday before the weekend of publication
4.10
closing date: Thursday, 8 a.m.
(publication dates: last weekend of the month); minimum format: two columns, 20 mm, incl. publication online
single insertion F.a.Z.
Education, further training, seminars in F.A.Z. specials
Classified advertorial (page in F.A.Z. Specials)
fixed rate all colours: 9,800.00
4.10
Mon–Fri
8.80
11.00
fixed rate all colours: 8,600.00
priVate ads and oBituaries
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Mon–sat
b/w
Closing date: previous day, 10 a.m. (publication date: Monday–Friday); Friday, 8.30 a.m. (publication date: Saturday)
Obituaries – private and private miscellaneous ads*
Obituaries – commercial*
4.85 (Mon–Fri) | 4.95 (Sat)
16.10
Closing date: Thursday, 10 a.m.
VITA (matrimonial/partnership) – commercial
VITA fixed formats – private
sat+sun
b/w
2c–4c
12.10
16.30
b/w
2c
6.60
--
Size 1: 45 mm (w) x 20 mm (d)
130.00
170.00
Size 2: 45 mm (w) x 30 mm (d)
200.00
250.00
Size 3: 45 mm (w) x 40 mm (d) > Other fixed formats in increments of 20 mm
260.00
340.00
* No discount. All obituaries will be published online in our portal www.lebenswege.faz.net
Type area: 514 mm deep x 371 mm wide · 1/1 Seite = 4,112 total mm with 8 ad columns (column width: 45 mm); minimum size: 2 columns, 30 mm deep
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specials 2016
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We offer more than 150
excellent opportunities . . .
. . . so that you have just the right platform for your presentation.
This includes special sections by the F.A.Z. editorial staff
(e. g., literature for book trade fairs) and F.A.Z. special supplements
(such as small and midsized enterprises, mutual funds or energy).
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Furthermore, you can place yout print advertisement in specific
enviromments on FAZ.NET – as an extension of a print special
or as a pure online special.
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Placing an ad in the just right place can intensify its advertising
impact. So do not pass up the opportunity created by a newspaper
supplement or special section!
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Current dates and topics can be found at
www.faz.media/sonderthemen
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technical data
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technical data on printing process
Printing method:
Rotary offset
Prozess-Standard:
process-standard newspaper printing ISO 12647-3: 2005
Colours:
Copying process:
Colour standard ISO 2846-2. The spot colours are built
up from the CMYK basic colours and approximate to the
HKS Z standard.
Computer to plate
Screen:
48 lines/cm (120 lines/inch)
Tonal range:
Tonal value in light approaching 3 %, 90 % surface cover
in depth. In the medium tone region (40 %) a dot gain of
approx. 26 % will have to be taken into account.
Screen angle:
Cyan
= 15°
Black = 135°
Magenta = 75°
Yellow = 0°
Density values for
production run:
Cyan
=
Black =
Magenta =
Yellow =
Type area: 528 mm deep, 371 mm wide · No. of columns: advertising 8, editorial 6
column width
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
7 columns
8 columns
advertising section
editorial section
45 mm
91 mm
138 mm
184 mm
231 mm
277 mm
324 mm
371 mm
57 mm
120 mm
183 mm
245 mm
308 mm
371 mm
panorama ad (gutter bleed)
4 columns
6 columns
8 columns
12 columns
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266 mm
391 mm
516 mm
766 mm
print
0.90
1.10
0.90
0.90
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reQuireMents For diGital printinG Material
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Total range:
Halftone value min. 3 % to max. 90 %
possibilities of transmission
Dot gain:
Approx. 26 % in the medium tone range
E-mail:
Max. Coverage:
240 %
Colour separation:
Colour separation is done by the publishers.
No RGB or LAB data.
Image resolution:
240 dpi for colour and greyscale images,
1270 dpi for line drawings
For your colour management workflow please use the „ISOnewspaper26v4.icc“
output profile.
Minimum font sizes
Minimum line sizes
positive
negative
screened
positive
negative
6 pt
8 pt
12 pt
0,5 pt
1 pt
the following documents can be used:
PDF/X1a
Open office documents (Word, PowerPoint etc.) can only be used as a copy for
typesetting or scanning.
[email protected] (for recruitment ads only)
[email protected] (for all other ads)
Upload-Portal: https://www.faz.net/anzeigenupload
Login details upon request
FTP access :
upon request, please contact +49 69 75 91-11 45
requirements for electronic transmission
When sending advertisements, please include the following information in the
file name (in the relevant order):
1. name of advertiser
2. keyword
3. publication date
4. colour information
for example: miller_london_31-12_4c
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Please forward with the file containing the artwork an info file containing
sender‘s address and telephone number for possible queries.
For further questions please contact +49 69 75 91-11 45
(Mon–Fri 8 a.m. to 6 p.m.)
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discounts
euro discount for turnover
of more than
quantity
rate
discount
discount
6 ads
5%
100,000.00
5%
12 ads
10 %
250,000.00
10 %
24 ads
12 %
350,000.00
12 %
Only one discount may be applied.
For some advertisement sections terms of discount may
differ (please see individual price sheet)
Publication
Every morning, except Holidays
(F.A.Z.: Monday–Saturday, F.A.S.: Sunday)
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Terms
Invoices are payable on receipt, 2% discount for payment in advance
Bank accounts
Postbank AG, Frankfurt am Main,
BIC: PBNKDEFFXXX, IBAN: DE73 5001 0060 0105 9766 05
Commerzbank AG, Frankfurt am Main,
BIC: COBADEFFXXX, IBAN: DE43 5004 0000 0589 8200 00
Deutsche Bank AG, Frankfurt am Main,
BIC: DEUTDEFFXXX, IBAN: DE61 5007 0010 0092 7046 00
All rates/invoices are in € (euro)
Box number charges
Collection by advertiser: € 2.60
Delivery inside Germany: € 7.90
Delivery abroad: € 13.10
Airmail delivery overseas: € 21.00
frequency discount for
multiple insertions
General terms (extract)
The Publishers reserve the right to accept or reject advertisements, or indeed individual insertions within a
series, including those handed in at their own branch offices, placed through publishers‘ representatives, or
accepted by other agencies. The Publishers do not accept liability for mistakes in the publication of advertising
copy or changes in copy given over the telephone. Orders for advertisements and special supplements requesting
publication in specific issues or positions should be submitted to the publishers early enough to enable them to
inform the advertiser if, for any reason, these instructions cannot be carried out. Classified advertisements will
automatically be printed in the appropriate advertising section without prior arrangement with the advertiser.
The Publishers reserve the right to impose different rates for special publications.
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Publishers: Frankfurter Allgemeine Zeitung GmbH · Postal adress: 60267 Frankfurt am Main, Germany
Office adress: Hellerhofstrasse 2–4, 60327 Frankfurt am Main, Germany · Telephone: +49 69 75 91-0
Telefax: +49 69 75 91-18 28 · E-mail: [email protected] · Chairman of supervisory board: Karl Dietrich Seikel
Management board: Thomas Lindner (CEO) Burkard Petzold · General Advertising Director: Ingo Müller · Internet: www.faz.media
Gener al terMs
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our international representatiVes
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australia
austria
Belgium and luxembourg
canada
France
Great Britain and ireland
The Media Company
P. O. Box 1686
Neutral Bay, NSW 2089
Telephone: (02) 99 09 58-00
Telefax: (02) 99 09 58-10
E-mail: [email protected]
Publicitas GmbH
Rauhensteingasse 1010
1010 Vienna
Telephone: (01) 21 15 30
Telefax: (01) 2 12 16 00
Publicitas NV
Airway Park D
Lozenberg 23
1932 Zaventem
Telephone: (02) 6 39 84-20
Telefax: (02) 6 39 84-30
C2C Media Services Intl
3-2600 Skymark Ave.,
Suite 102
Mississauga, Ont. L4W 5B2
Telephone: 905 238 9228
Telefax: 905 238 0834
Adnative sarl
42 Rue Fortuny
75017 Paris
Telephone: (01) 45 00 33 60
Telefax: (01) 45 00 25 81
E-mail: florence.demoussac@
adnative.net
Greg Corbett Associates Ltd.
International Media Sales
6th Floor, 52 Grosvenor Gardens
London SW1W 0AU
Telephone: (020) 77 30 60 33
Telefax: (020) 77 30 66 28
E-mail:
[email protected]
Greece
india
italy
Japan
latin america
netherlands
SGT Symeon G. Tsomokos S.A.
Karneadou Street 9
10675 Athens
Telephone: (02 10) 7 28 90 00
Telefax: (02 10) 729 59 78
Mediascope Publicitas
51 Doli Chamber
Arthur Bunder Rd
Colaba, Mumbai 400 005
Telephone: (022) 22048890/22824842
Telefax: (022) 22875718/22824889
E-mail: srinivas.iyer@
media-scope.com
Publicitas International SpA
Via G. Borsieri 28
22100 Como
Telephone: (+39) 0 31 26 77 97
E-mail: emilio.zerboni@
publicitas.com
Mediahouse Inc.
1-7-21 Hirakawacho, Chiyoda-ku
Tokyo 102-0093
Telephone: (03) 32 22-78 11
Telefax: (03) 32 34-11 40
E-mail:
[email protected]
Plataforms
International Media Ltd.
Calle Libertad 1559/P7
C1016ABE Buenos Aires,
Argentina
Telephone: (+54) 11 47 77 45 81
Publicitas B.V.
P. O. Box 22876
1100 DJ Amsterdam
Telephone: (020) 311 97 10
E-mail:
[email protected]
new Zealand
poland
scandinavia
south east europe
south africa
south east asia/pr. china
McKay & Bowman
Int Media Rep Ltd
P. O. Box 36-490
Northcote, Auckland
Telephone: (09) 4 19-05 61
Telefax: (09) 4 19-22 43
New Communications
Ul. Baluckiego 20/3
02-557 Warsaw
Telephone: 22 6 46 26 76
E-mail: nina.kowalewska@
newcomm.pl
Global Business Media
Storgatan 41
272 33 Simrishamn
Sweden
Telephone: (+46) 41 42 03 20
Mobile: (+46) 7 03 69 50 08
Dioklecian sh.p.k. (Ltd)
Johann W. Goethe 2,
Arbëria I
10000 Prishtina/Kosovo
Telephone: +377 44 18 61 51
E-mail: markrodiqi@
dioklecian.com
Margie Ogilvy Promotions C.C.
P. O. Box 1008
Knysna 6570
Telephone: (044) 3 84 08 00
Mezzomedia Ltd.
904, Kinwick Centre
32 Hollywood Road
Central Hong Kong, China
Telephone: (852) 2 58 12-9 91
Telefax: (852) 2 58 12-2 39
spain
switzerland
turkey
usa
West adriatic
Publicitas Internacional, S.A.
Calle Serrano 43/45
2a planta, dcha
28001 Madrid
Telephone: (91) 3 23 79 11
Telefax: (91) 7 33 59 58
Adnative S.A.
Chemin de Maisonneuve 7
1219 Châtelaine
Telephone: (022) 7 96 46 26
Telefax: (022) 7 97 02 70
Tit Ajans Dis Tanitim Ltd. Sti.
P. O. Box 152
34330 Levent-Istanbul
Telephone: (02 12) 2 57 76 66-67
Telefax: (02 12) 2 87 00 99
World Media Inc.
19 West 36 Street, 7th Fl.
New York, N.Y. 10018
Telephone: (001) 21 22 44-56 10
Telefax: (001) 21 22 44-53 21
E-mail:
[email protected]
Justinian d.o.o. (LTD)
Fra Bone Razmilovica 19
21000 Split
Croatia
Telephone +38 598 950 2468
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Frankfurter Allgemeine Media Solutions

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