Jun / Jul 2014

Transcription

Jun / Jul 2014

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SEVRAR News Magazine June - July 2014
www.SEVRAR.com
page 02
SEVRAR NEWS MAGAZINE is the official news and
information source of the SouthEast Valley Regional
Association of REALTORS® which is published six
times per year.
MEMBERS: Send change of address to [email protected] or log onto the website at
www.sevrar.com.
The purpose of The SouthEast Valley Regional
Association of REALTORS® is to serve its members
by providing programs, products, services, and
activities which enhance members’ freedom and
ability to conduct their real estate practices successfully, with integrity, and competency, and through
collective action to promote and protect private
property rights.
The SouthEast Valley Regional Association of
REALTORS® assumes no responsibility for the
accuracy of the articles contained herein. The contents of information of articles are the opinions of the
authors alone and do not necessarily represent
those of officers, directors, staff, or The SouthEast
Valley Regional Association of REALTORS®.
Advertisements and article submissions contained in
the SEVRAR NEWS MAGAZINE should not be
construed as an endorsement by the SEVRAR
NEWS MAGAZINE staff. The SouthEast Valley
Regional Association of REALTORS® does not test
advertised products or services, and therefore,
cannot ensure their quality, accuracy or reliability.
Advertisement content and placement is at the
discretion of the SEVRAR NEWS MAGAZINE editor
and/or Board of Directors.
All real estate advertising in this publication is subject to the Fair Housing Act, which makes it illegal to
advertise “any preference, limitation or discrimination based on race, color, religion, sex, handicap,
familial status or national origin, or an intention to
make any such preference, limitation or discrimination.” Familial status includes children under the age
of eighteen living with parents or legal custodians,
pregnant women and people securing custody of
children under eighteen. This publication will not
knowingly accept any advertising for real estate
which is in violation of the law. To complain of discrimination, call HUD at (800) 669-9777; the hearing
impaired call (800) 927-9275.
page 06
www.SEVRAR.com
page 04
EVENT NEWS
SEVRAR Poker Tournament
Laser Tag Tournament
Global Business & Alliance Council
Meet & Greet
SEVRAR Charity Golf Tournament
NAR Tech Edge
page 19
page 32
page 40
MEMBER NEWS
Board Election Nomination Form
& Election Chronology
News From the Real Mart Store
YPN Honors 40 Under 40 Winners
Brokerage Design
Have You Taken Advantage of Google+ Yet?
page 06
page 18
page 20
page 35
Page 43
page 02
page 13
page 13
EDUCATION NEWS
My Journey To Earning The GRI Designation page 07
Military Relocation Professional Certification page 12
Seller Representative Specialist (SRS)
page 17
page 19
COMMITTEE NEWS
Do YOU Know the Difference Between
A REALTOR® and a Real Estate Agent?
Our Members Give Back
Builder Spotlight: K. Hovananian® Homes®
Leadership Program Ends With Graduation
page 09
page 15
page 31
page 39
EDUCATION & EVENT CALENDAR
Education & Events Calendar
page 41
page 31
ADVERTISERS
Want to advertise in the SEVRAR News Magazine?
REALTOR® is a registered collective membership
mark that identifies , and may be used ONLY by real
estate professionals who are members of the NATIONAL ASSOCIATION OF REALTORS® and
subscribe to its strict Code of Ethics.
Copyright © 2014 by The SouthEast Valley Regional
Association of REALTORS®, 1363 South Vineyard,
Mesa, Arizona 85210-8932. Telephone: (480) 8337510. Fax: (480) 835-1329. Articles unassigned in
this publication may be reproduced providing credit
is given to SEVRAR NEWS MAGAZINE with a copy
mailed to the editor. Reproduction of articles written
by all others is strictly prohibited without prior written
permission.
PRESIDENT’S NEWS
Busy, Productive Committees & Board
Visit: www.sevrar.com
page 43
Arizona East Valley Chapter WCR
pg 08, 11
ARMLS
pg 14
Assure Home Inspection
pg 37
First American Home Buyers Protection pg 09
PRS Property Management
pg 04
REALTOR.com
pg 38
REALTORS® Federal Credit Union
State Farm Insurance
YPN Event Sponsors
pg 10
pg 42
pg 20, 27, 30
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PRESIDENT’S NEWS
Busy, Productive Committees & Board
MOVING INTO THE SECOND HALF OF OUR YEAR
By Pam Frestedt, 2014 Board President
We are almost through our second quarter this year and we are making
positive strides at the Board of Directors. This year we have been successful in accomplishing most of our goals within the 2014 Strategic Plan and
we are just at the end of May. The 2015 Strategic Plan was just approved
by the Board of Directors at our May meeting and we are looking forward
to working with our committee chairs to set the business plans for 2015 in
June of this year.
At the REALTOR® Party Convention and Trade Expo in Washington, DC in
May, we visited the Hill and let our members of Congress know the stance
of the REALTOR® Party regarding current bills and changes regarding tax
benefits for homeownership. The main item that was approved at the National Association Board of Directors meeting was the new mandatory core
standards for Associations of REALTORS®. Each Association across the
country will be required to meet these requirements and “re-charter” as of
June 30, 2015. I am pleased to say that SEVRAR already provides the ser-
vices expected of a local association
per these guidelines and we do not
expect to have any changes or issues with how we currently do business.
Locally, the Board of Directors has
approved a contract for the sale of
our current building and we are actively in the process of finding our
new building. The Board has also
recommended a Bylaws change
which would allow more than two
agents from the same brokerage (yet
always less than a majority) to serve
on the Board during the same
year. The 30 day notice has been
posted on our website, per the requirements.
I want to congratulate Cathy Joyce,
Broker with Choice One Properties,
who was elected by the Board to
represent SEVRAR on the ARMLS
Board of Directors for the remainder
of 2014. Additionally, a special congratulations to all of the recipients of
the 2014 YPN 40 UNDER 40 Award,
what an impressive group of young
professionals we have in our midst.
Thirdly, I am sending a special congratulation to our 2014 Leadership
Program class of graduates. Every
year we are pleased to find such an
outstanding group of professionals
willing to step into leadership and
this group is no exception. I am exCONTINUED ON PAGE 05
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www.SEVRAR.com
SEVRAR STAFF
OPERATIONS
Janet Kane, CAE, CIPS, RCE
Chief Executive Officer
MARKETING COMMUNICATIONS
Wyndi Austin
Director of Marketing
Communications
EDUCATION
Tonya Deskins
Director of Education
PUBLIC RELATIONS & EVENTS
Laurel Pendle, CMP
Director of Public Relations &
Events
PROFESSIONAL STANDARDS
Tonya Deskins
Professional Standards
Administrator
Caity James
Customer Service Assistant
GOVERNMENT AFFAIRS
Janet Kane, CAE, CIPS, RCE
Chief Executive Officer
MEMBERSHIP
Elizabeth Litten
Director of Membership
Missy Brammer
Membership Services
REAL MART STORE
Cathy Blake
Real Mart Store Manager
IT SERVICES
Maribel Petrotto
Director of Technology
FINANCE
Barbara Danielson
Director of Finance
Patsy McManus
Accounting Manager
Lori Evans
Accounting Assistant
ADMINISTRATION
Barney Thornton
Admin. Assistant & Rental
Coordinator
FACILITIES
Michael Carrillo
Facilities Manager
www.SEVRAR.com
Front row: Janet Kane (CEO), Pam Frestedt (President), Keri Hoge Means (Vice President), Judy
Warga (Affiliate Director). Middle row: Laurie McDonnell (Director), Doug Adcox (Past President /
Treasurer), Heidi Quigley-Larke (President Elect), Mara Benson (Director), Jim Amdahl (Director),
Shane Cook (YPN Representative Ex-Officio Board Member). Back row: Liz Harris (Director), Craig
Peck (Director), Rick Moody (Director), Jeff Murray (Director), Marci Slater (Director), George Bliss
(Commercial Representative Ex-Officio Board Member).
cited about our future and what this
group will bring to the table.
I encourage all of you to consider running for a position on the Board of Directors for 2015. We are accepting applications from all members until June
30, 2014. Please consider putting your
name forward, so that you can help
guide our association in becoming the
premier association in the country. We
are one of the largest in total membership in the country and this board is
dedicated to making our association
relevant in our local advocacy and business services that we provide to our
members. We need you and your ideas
to make us even stronger.
always feel free to reach out to me or
any of your directors with suggestions,
questions or comments that will make
our association stronger.
Thank you,
Pamela Frestedt
2014 President
I hope to see you at our upcoming
events this summer. Come join us and
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www.SEVRAR.com
ELECTION CHRONOLOGY
Thursday, May 1, 2014
Election Chronology to be approved by the
Board of Directors
(by May 1st)
Friday, May 2, 2014
Election Nomination forms and procedures
are made available to members.
(First Friday in May)
Monday, June 30, 2014
Deadline for Nomination
Application for Officers
and Directors
(June 30th)
Thursday, July 24, 2014
Board of Directors approval of applications
at the July Board meeting.
(by July Board Meeting)
Wednesday, July 30, 2014
Announcement of candidates and voting
procedures are made at all marketing
meeting/home tour functions.
(July 30th)
Friday, August 15, 2014
Elections OPEN
(Third Friday in August)
Friday, August 22, 2014
Elections CLOSE
(Fourth Friday in August) (Rev. 10-12)
Sunday, August 31, 2014
Election results are posted (no later than)
(August 31)
WWW.SEVRAR.COM/BOARD-ELECTION
www.SEVRAR.com
EDUCATION NEWS
My Journey To Earning
The GRI Designation
By Nicole Hamming
When I first thought about elevating my professionalism, I considered
which designation I should obtain. There are many designations to
choose from in our industry. The answer was easy. I knew that I could
set myself apart from the other REALTORS® in Arizona by earning the
Graduate, REALTOR® Institute Designation (GRI). Getting my GRI designation was the best investment, both financially and educationally, I
could have ever made in my real estate career. On average, a GRI designee earns nearly 50% more than an agent without a designation.
(source: 2013 NAR Member Profile) The classes that I have attended
have changed the way that I do business for the better.
The GRI classes cover everything we need and should know that we
did not learn in real estate school, giving us practical applications on
the correct way of doing business in real estate, both ethically and legally. As a REALTOR®, bound to the Code of Ethics, we have a duty to
protect and promote the interests of our clients. The GRI designation
gives us a higher level of understanding and education to be able to do
just that. The GRI designation gives us that edge and sets us apart
from our competition.
GRI has given me the skills and forethought to protect myself and my
increasingly sophisticated clients in this ever evolving industry of real
estate. Even after 17 years in the business I still gained new knowledge
and insights on ways I could improve the way I do business. As a professional, I want to stay on the cutting edge of real estate standards
and practices. This class allows you to learn about the diverse topics
that affect today’s practicing agent.
One of the biggest benefits of attending GRI classes at your local association are the relationships that you build along the way. GRI classes
are full of networking opportunities. I have made so many friends and
contacts in the classes that I have taken and met so many real estate
professionals along the way. I am proud to have completed the classes
necessary to earn such a prestigious designation.
■■■
The opinions expressed in this column are purely personal and may not represent the view or
beliefs of SEVRAR in any way. The information contained herein should not be construed as
an endorsement or any member. Company, or individual, nor reflect in any way the products
and/or services, or advice provided by an organization or individual.
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www.SEVRAR.com
COMMITTEE NEWS
Do YOU Know The Difference Between
A REALTOR® And A Real Estate Agent?
By Kathy Mayus, ABR, CNE, CRS, e-PRO, MRE, RECS, SFR, Professional Standards Committee Chair
A REALTOR® commits to abide by
the Code of Ethics of the National
Association of REALTORS®. The
Code of Ethics is comprised of 17
Articles, with the most violated articles being Articles 1, 2, 9, 12 and
16. Briefly, they are:
Article 1: REALTORS® must promote the best interest of their client,
and treat all parties honestly.
Article 2: REALTORS® must avoid
concealment, misrepresentation;
maintain confidentiality; must not
work outside area of expertise.
Article 9: REALTORS® must be sure
all contracts are in understandable
writing, and provide copies to clients
upon signing.
Article 12: REALTORS® must present true picture in all communications, including advertising and marketing, conveying they are a Licensed Real Estate agent.
Ombudsman: This is a verbal process ~ parties discuss issues with an
independent, objective third-party
REALTOR® Ombudsman, who communicates with each party, offering
options and explaining processes.
set up in an environment to enable
REALTORS® to represent themselves. There is never any predetermined outcome. Each case is ruled
upon, based solely on the facts presented in each specific case.
Mediation: Parties settle the dispute
with the aid of a neutral third-party
REALTOR® Mediator. They discuss
the issues and attempt to agree on a
settlement. It's more expedient, less
costly than a hearing, and the parties
determine the outcome themselves.
“Procuring cause” cases can be very
complex, with many factors going
into a panel's decision. In a nutshell,
the procuring agent is the agent who
"shook the tree," not the one who
"gathered the nuts". There is no
“threshold” standard, automatically
ruling in favor of the first agent who
showed a home. Commission is
earned by the broker whose efforts
are the foundation upon which the
negotiations, resulting in a sale, are
begun; procuring cause is an
Ethics and Arbitration Hearings:
Formal hearings in which both Complainant and Respondent present
their cases to a panel of five REALTORS®, who make a binding decision on the complaint. Parties may
have REALTOR® Counsel and/or legal counsel. However, the process is
CONTINUED ON PAGE 10
Article 16: REALTORS® must not
take any action inconsistent with exclusive representation agreements
another REALTOR® may have with
clients.
Even professionals have good faith
business disputes, and SEVRAR,
AAR and NAR have a process to
work through conflicts in an amicable manner. The options include:
www.SEVRAR.com
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MEMBER NEWS
D0 YOU KNOW THE DIFFERENCE...
uninterrupted series of events that
results in a successful transaction.
Decision factors in Procuring Cause
include several categories:
 The nature and status of the
transaction
 The roles and relationships of
the parties
 The initial contact with the pur-
chaser
 The conduct of the broker or
agent
 Continuity and breaks in continu-
ity
 The conduct of the buyer and
seller
Just a few of the panels’ considerations may include factors such as:
transaction to close by removing
an impediment that the first broker could not?
3. Did the initial agent maintain “an
uninterrupted series of events”
with the buyer, or could their
inaction have been perceived as
abandonment?
4. Was there bad faith interference
in an agency relationship by a
second agent?
A client can choose who represents
them, but they cannot choose who
gets paid. To be able to defend
yourself in the event a complaint is
ever filed against you, be proactive:
 Abide by the Code of Ethics
 Educate your clients at the first
meeting about open houses; perhaps giving them several of your
business cards
1. Did the agent who made the initial introduction to the property
engage in conduct [or fail to take
an action] which caused the
buyer to hire another agent?
 If you become aware another
2. Did a second broker cause the
 Keep great records
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 Copy yourself on emails to cli-
ents and other parties to the
transaction
 Confirm conversations in writing
to be sure there is clear communication and understanding
SEVRAR and Arizona Association of
REALTORS® cannot affect an Arizona Real Estate License. If the party's
goal is to affect an Arizona real estate agent’s license, they must contact the Arizona Department of Real
Estate.
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The opinions expressed in this column are purely
personal and may not represent the view or
beliefs of SEVRAR in any way. The information
contained herein should not be construed as an
endorsement or any member. Company, or individual, nor reflect in any way the products and/or
services, or advice provided by an organization
or individual.
agent is involved, contact them
to discuss the situation
www.SEVRAR.com
www.SEVRAR.com
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EDUCATION NEWS
Military Relocation Professional Certification
HELPING THOSE WHO SERVED US
By Jimmy Vercellino
I once heard a saying that forever
changed my outlook on serving.
Simply stated, “You can have anything you want in life if you are just
willing to help enough other people
get what they want.” – Zig Ziglar
With that said, I’m sure that you
have helped several first time home
buyers with the purchase of a new
home, but I’d like to you ask you
this... have you ever helped a first
time homebuyer that has done three
combat tours to Iraq or Afghanistan?
Or have you ever experienced the
look of sincere gratefulness and appreciation from a soldier who has
just been given the keys to his family’s new home? Of course we all
know how good it feels to help others, but I can assure you this…
there is no greater feeling of pride,
and honor that exists quite like this
when selling a home to a veteran
who has honorably served our country!
If you would like to serve our Nation’s Finest who have selflessly defended, and continue to defend our
great nation, then the MRP Certification is for you. This course is designed to educate the real estate
professional in the following three
areas: MRP focuses on The Military
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Market, the PCS Process (orders),
and the VA Home Loan.
The reality is, is that there are certain things that you may have heard
in the real estate community about
the VA Loan process that are simply
not true. These types of myths include some of the following… The
VA Loan appraisal is terrible, the
seller has to pay all of the fees, the
underwriting process is too strict, it
takes too long to close, and the loan
is a sub-prime loan. Myth’s such as
these are completely untrue, and
have had a detrimental impact on
our nation’s heroes that have served
and continue serving today. The
following MRP course is designed to
dispel such myths, and educate and
equip agents with the tools that will
allow them to serve more veteran
clients, sell more homes, and at the
same time advertise the exclusive
MRP certification logo.
“You can have anything
you want in life if you are
just willing to help enough
other people get what they
want.” –Zig Ziglar
The Veteran and Active Duty community is certainly growing in size.
With the conflict in Afghanistan
winding down, and US military involvement in Iraq ended, I believe
that we are going to continue to see
more and more Service Members
leaving the military, and transitioning
into civilian life and the workforce.
Last year alone, the VA marked its
best year ever insuring nearly
630,000 loans; making 2013 a record year for the VA Home Loans.
This makes it abundantly clear that
Veteran and Military home buyers
are here to stay. Now is the time to
make an investment in your business that will certainly be impactful,
and advance your career for years to
come!
After being MRP Certified you will
be the VA Real Estate expert serving
the active duty military and veterans
in your community.
■■■
Jimmy Vercellino is a Marine Corps Veteran of
Operation Iraqi Freedom and Mortgage Banker
Specializing in VA Loans with First Choice Loan
Services Inc. and licensed instructor with ADRE
and instructor for NAR’s MRP Certification.
personal and may not represent the view or beliefs of SEVRAR in any way. The information
contained herein should not be construed as an
endorsement or any member. Company, or individual, nor reflect in any way the products and/or
services, or advice provided by an organization
or individual.
www.SEVRAR.com
www.SEVRAR.com
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www.SEVRAR.com
COMMITTEE NEWS
Our Members Give Back
SEVRAR SPIRIT OF THE COMMUNITY AWARDS
By Tricia McKenna, Community Outreach Committee Member
The Real Estate industry sure can take up a lot of our
time and create an imbalance in our lives. The Spirit of
the Community Award (with news article) is a place
where we recognize SEVRAR members that go above
and beyond their call of duty as a REALTOR® or Affiliate
member, and still find time to give back to their community.
The Community Outreach Committee started the Spirit
of Community Award in 2013 and was provided the opportunity to highlight some really special people. Congratulation to all of the recipients of the 2013 Spirit of
the Community Award.
Gail Evans
GetArizonaProperty.com
Gail has been a REALTOR® for over
twenty six years and she has served
her community as Chairman of the
Apache Junction Planning and Zoning Commission. In
this role Gail has collaborated with builders on ways to
build better and safer communities.
Currently Gail serves as a Councilmember for City of
Apache Junction. I asked Gail, “How many hours a
month does serving as a Councilmember consume?”
She explained, “there are four meetings a month, but it
is all the meetings with community organizations and
outreach events that really add up the hours and it ends
up being about eighty hours a month”.
As I was interviewing Gail for this article she mentioned
her late husband, Rob Evans who was the Chief Executive Officer (CEO) of a behavior health center he founded
in Apache Junction (Mountain Health and Wellness Center). Gail immediately got involved with the center as
well and enrolled at Arizona State University (ASU) for
two years to learn how to create a community garden.
www.SEVRAR.com
She took this knowledge and training to the center to
give patients an outdoor refuge as they receive their
therapy.
She shared the amazing benefits of gardening and how
therapeutic it can be. The name of the garden park is
Earth Heart Park and it is located right by Mountain
Health and Wellness Center in Apache Junction. The
park is open to the public and has walking paths for all
visitors to experience. A key element of design for the
garden was to leave it un-gated and open so the homeless people in the area would have access to fresh fruits
and veggies.
Thank you Gail, on behalf of the SEVRAR Community
Outreach Committee for being a leader in our industry!
We look forward to working with you in a joint effort to
better our local communities and build solid relationships with community members.
Joni Walker
RE/MAX Infinity
Before Joni became licensed in real
estate just two years ago and stated
selling homes—she was already a
leader in her community.
Joni has been involved with the East Valley Women’s
League for the last four years. The group consist of fifty
women who all work together to empower underprivileged woman and children in the community. These volunteering women meet each month from August to May.
Each year they encourage current members to bring new
projects to the table for the benefit of various organizations and needs within the communities.
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COMMITTEE NEWS
SEVRAR SPIRIT OF THE COMMUNITY AWARDS
Some of their projects include:
Thank you Joni, for being a leader in your community!
 Cinderella Project
COMMUNITY OUTREACH COMMITTEE
We are also looking for top leaders in our industry. So, if
you know someone that takes time to mentor others, or
that serves on SEVRAR committees, local political teams,
please nominate them.
 Scholarships for single mothers and underprivileged
women and children
 Packing for Success
 Chemo Companions
 Feeding the Hungry
 Mind and Body Food Drive
 Homebound Project
 MP’s Wish
 Children’s Cancer Network
 Pregnancy Care Center of Chandler
Joni chairs the Packing for Success Committee for
which they just wrapped up with the event. The group
collects backpacks stuffed with school supplies and delivers them to the various schools by the end of the
year. The purpose is to get it setup prior to the first day
for school for students that are in need. It helps them to
avoid embarrassment by not having a backpack and the
required supplies. They get what they need right away
and always fit in with the others.
If you know of local retailers or would like to help support Joni’s cause, please contact her directly or go to
www.evwl.org for more information.
Simply go to www.sevrar.com/community to fill out a
questionnaire and a member of the Community Outreach
Committee will be in touch for a brief interview to get all
the details of the nominee.
If you are one of those people who volunteers, donates
or organizes charity event, please don’t hesitate—give
yourself a big pat on the back and nominate yourself
too!
■■■
SPIRIT OF COMMUNITY AWARD
We are looking for SEVRAR members who
are doing great things in the community by
giving back to local organizations and
providing needed community services.
Nominate yourself or someone
you know doing good things!
Learn more at:
www.SEVRAR.com/community
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www.SEVRAR.com
www.SEVRAR.com
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MEMBER NEWS
News From the Real Mart Store
MAKE YOUR LISTINGS REALLY “POP” AND SAVE MONEY AT THE SAME TIME!
By Cathy Blake, Real Mart Store Manager
Try our NEW corrugated balloon open house signs. At only
$4.25 each, these reusable signs take the place of one-time
use costly helium balloons, which deflate with the heat, get
tangled in landscaping and blow away! Stop in the next time
you are at SEVRAR and check these out!
Have you checked out Real Mart Online yet?
While we LOVE to see you shopping at the Real Mart Store
at SEVRAR, there are many real estate related items that we
are not able to stock here. That’s where the Real Mart Online
steps in! Real Mart has partnered with Amazon to offer an
online store to assist our members with all their real estate
needs. The website features real estate related items, such
as books and DVDs, in addition to marketing items and elec-
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tronics. Ordering is quick and easy. Just click on
REALMART STORE at the top of SEVRAR’s home
page, then ” Shop Online” to start shopping! Once
you’ve made your selections, the check-out process
is handled quickly and efficiently via Amazon, a respected and trusted online retailer. Most items
ship free with a $35 minimum order.

Please contact Cathy at 480-833-7510 ext. 6411 if
you have any questions or need assistance with
Real Mart online.
www.SEVRAR.com
www.SEVRAR.com
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MEMBER NEWS
YPN Honors 40 Under 40 Winners
YOUNG PROFESSIONALS NETWORK HOSTS EVENT IN HONOR OF RECEIPIENTS
By Shane Cook, YPN Chair
For the second year in a row the SEVRAR Young
Professionals Network (YPN) brought valley real estate
professionals together for one exciting night honoring
some of the best in the business.
Their production is off the charts to say the least—a total
of 1317 units sold collectively. That's $168M in volume
for 2012.
It takes passion, knowledge, and compassion to achieve
success. This success is not measured by what your
community does for you—rather by what YOU do for
your community. Be an advocate for those you represent. We look for you to continue to be a pillar for your
community and Industry.
Thank you to our event sponsors and for all those in
attendance to help honor this prestigious group of
young professionals and congratulations to the award
recipients!
The Young Professional’s Network was established to
help young real estate professionals excel in their
careers by giving them the tools and encouragement to
become involved.
We want you connected with your REALTOR® association. We want you to pursue leadership positions within
The Real estate industry. We want to see your involvement with your industry peers and we want you to
continue to serve your community.
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www.SEVRAR.com
2014 YPN 40 UNDEER 40 RECIPIENTS
Ben Arrendo, DPR Realty, LLC
Ben is heavily involved in his community. A large part of his business is assisting firefighters in
the purchase of their first homes. He has a beautiful wife and two boys ages 1 and 3. Since the
birth of his boys his production has taken off as well as, becoming more involved in the community. Ben was the 3rd top producing agent at DPR Realty last year both units and volume.
Dawn Bahr, Solutions Real Estate
You will feel at ease with Dawn’s professional and personable working style. She is involved as
a member of the PTO at her daughter’s school as well as organizations through her church, as
well as the Starbright Foundation, Samaritan's Purse, and many more. Second homes and retirement communities have become Dawn’s niche.
Mara Benson, West USA
Mara is a Director on the Board at SEVRAR, she just received her CIPS certification, the first
class in AZ at SEVRAR. Mara has become a Mentor at West USA to help other REATLORS®
become successful in building their businesses. She has joined the Woman's Council of REALTORS®, and serves as the Secretary. Mara volunteers with DECA, The Boys and Girls Clubs,
Youth Hockey Clubs, Youth Figure Skating Club and many other programs in her community.
She is the 1st Vice Chairman of her Legislative District 16 for the Mesa Republican Woman’s
club.
Nathan Biggar, United Brokers Group
Nathan’s background of being a Regional Sales Manager for 14 years with US Bank over a
twenty state area helped him to achieve over $5 million in business in his first year as a REALTOR® with no team. When he’s not volunteering at one of his 3 kids’ schools, he’s enjoying
hiking and golf in his leisure time. Nathan’s future plans are to be involved in a Real Estate
team of 8 people doing $50 million+ in sales.
Christopher Boesel, United Brokers Group
Chris embraces technology to the point that he teaches iPad/paperless REALTOR® classes
throughout the valley. He’s also taught and spoken on a technology panel. Chris has volunteered at the St. Mary's food bank and tries to be involved with as many community events
near his home as possible that help children or animals. He likes to work closely with veterans
as well.
Stephany J. Bullington, Tierra Antigua Realty
Stephany’s specialty is anything and everything to do with residential real estate in Phoenix or
Tucson. She is heavily involved in her community with her charitable contributions including
events for The Care Fund and helping to organize a full day event and fund raiser for givemaxlove.org which supports pediatric cancer research. Stephany has always loved music and the
arts. She has been the director of several children's choirs and programs when her kids were
younger. Her future goal is to be running successful Real Estate teams in Phoenix and Tucson
with her husband.
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Tiffany Carlson-Richison, Realty One Group
Tiffany develops and maintains strong friendships and relationships with any of her clients she always adheres to the golden rule. She strives to answer her phone and return calls quickly. Tiffany donates to various charitable organizations, is an active member of Shepard of the
Hills and is a member of Mesa Host Lions Club. In her leisure time Tiffany says she is
“addicted to shopping at estate sales”. She states that aside from scoring a deal on a unique
item, it gives her an opportunity to meet different people, become better acquainted with neighborhoods throughout the valley and viewing homes that aren't on the market.
Scott Cook, RE/MAX Solutions
Scott comes from a family of successful self-employed professionals. This is the foundation of
his hard-work and integrity. At least 75% of his business funnels in through past or current
client referrals. Scott represents SEVRAR and NAR. He is heavily involved in community charities, including mentoring an autistic teenager.
Kelly Courvisier, HomeSmart
Kelly is married with two children. She helped form a team and successfully raise $1600 for the
Phoenix Congenital Heart Walk. She is also Chapter President for SE Gilbert mom e-club organization. Kelly is a member of the Phoenix Association of REALTORS®. Her specialty is listing
and marketing homes as well as short sales.
Elizabeth (Beth) Cox, United Brokers Group
Beth is a member of SEVRAR and NAR, and currently teaches free classes on data visualization
to agents in her brokerage and other brokerages. Beth volunteers at Ashland Ranch Elementary
School and sit on the host committee for Guerrant Foundation events which raises money for
microfinancing. As well, she occasionally acts as a substitute teach for Gilbert Public Schools.
Beth’s ability to analyze and visualize data helps her explain the market to clients, which she
says tends to attract like-minded clients and investors. Clients trust that she can educate them
about the home buying and selling process and explain the market trends.
Dragan Daubenmier, United Brokers Group
Dragan makes it a point to “treat my clients well”. He maintains that his sense of humor keeps
the process fun despite the fairly large amount of stress that can come along with a home purchase. He likes to balance the fun aspect with the professional responsibilities at the same time.
He has been volunteering with New Pathways for Youth for approximately three years. Dragan’s
ultimate goal is to retire ear1y, start a farm, and sculpt metal for a living - pretty much complete “hippie mode”!
Jason Dawson, Keller Williams Realty East Valley
When Jason’s not diving into real estate, you can find him spending time with his gorgeous
wife Tanya, their two dogs, playing golf, traveling with family & friends, attending social events
or working out. He is involved in The Care Fund, The 100 Club, Make-A-Wish, Tempe Center
for Rehabilitation, Helen's Hope Chest, House of Refuge, KW Cares and various church functions. Jason gives both time and money – his own personal time raising awareness & physical
activities such as volunteering, remodeling & raising awareness. Jason’s team niche is Luxury
listings.
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Tanya Dawson, Keller Williams Realty East Valley
Tanya is part of a husband (Jason Dawson) and wife team. They specialize in specific niches of
the real estate Industry. They strive for a memorable experience for all of their clients and vendors they work with on each transaction no matter the price of the sale. Their tag line is "A luxury experience for everyone" - this does hold true for all of their clients. Tanya is actively involved in numerous charitable groups in her community some of which include The Care Fund,
The 100 Club, Make-A-Wish, Tempe Center for Rehabilitation, Helen's Hope Chest, House of
Refuge, KW Cares & various church functions. Tanya won the “Spirit Award" at her brokerage’s
annual award ceremony.
Torey Gannon, United Brokers Group
Torey is very passionate and driven to do the best she can do every day. Her focus is on her
clients – “I try to foresee their needs and offer them exceptional service”. Torey brings positive
energy and new ideas to the Real Estate industry while also respecting the incredibly experienced agents and brokers she works with. She hopes to bring new energy by staying involved
in numerous committees, charities and peer groups. She is a member of SEVRAR YPN committee. Torey is the Vice President of Education (VPE) of my Toastmasters club in Chandler.
Deena Harris, RE/MAX Infinity Realty
Deena and her family raise funds for the Leukemia Lymphoma Society, contributes to Juvenile
Diabetes Research Society and Adopts a family each Christmas. She is involved in SEVRAR and
specializes in first time homebuyers. Her five year goal is to gross $500,000 in commissions,
have an assistant, and at least 1 Buyer’s Agent.
Tiffany Herrmann, West USA Realty Revelation
Tiffany is involved with several dog rescues and regularly contributes financially to the organizations. Animal Advocacy is dear to her heart. She is a member of NAR, SEVRAR and occasionally participates in local tours. Tiffany is currently pursuing the luxury market.
Dustin Holindrake, Solutions Real Estate
Dustin is involved with Save the Family. Also, he and his wife run a small organization called
"The Arizona Knocker Walkers". They raise money and donate 100% of the proceeds directly to
women who are battling breast cancer. He is the founder of a new company called Open House
Helpers they set up and break down "mega" open house events for agents. Dustin recently participated in the NAR Communications Focus Group. He is also considering applying for the
SEVRAR Leadership Program.
Michelle Jernigan, Jernigan Realty
Michelle’s slogan is “Where professional meets personal”. Her business is almost 100% referral. She is heavily involved in charitable organizations through her church. In 2012 Michelle and
her husband felt that they should become foster parents. She says it’s the most rewarding
thing she has ever done. Michelle is involved with SEVRAR, AAR, and NAR. Her niche is focused on first time homebuyers. In 2013 Michelle was awarded with SEVRAR’s Multi-Million
Dollar Producer Award, as well as the YPN 40 Under 40 award.
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Nina Johnson, Infinity Wealth RE
Nina believes in “the 3 P's” - Proper Expectation – Proactive - Positive Energy. She encompass
these characteristics not only in her business but throughout every aspect of her life. Nina is
heavily involved in her community and stays active by being the Downtown Chandler Ambassador. One of Nina’s passions is taking a neglected home and breathing new life into it for someone or family to build memories in. She is a single mom of 2 little girls that are her world. She
strives hard to be the best person and example she can to teach them important values and
morals.
Matt Long, Solutions Real Estate
Matt volunteers at his church to assist with many organizations that help homeless people get
back on their feet. He is always seeking opportunities to help agents within his office who find
themselves in need. Along with his daughters, they sponsor a child in Argentina thru Food for
the Hungry. Matt enjoys mountain biking, hiking, camping and taking picnics in the beautiful
desert. He is engaged to the amazing Sarah Hollmann and has two incredible daughters. He
says his niche is 100% referrals. Matt loves helping people achieve their dreams.
Michelle Mazzola, Berkshire Hathaway Home Services Arizona Properties
Michelle was the President, VP, Secretary, and Treasurer for the Maricopa Women in Business.
She volunteers her time in the Chandler school district and to local food banks. Michelle is currently working on putting together a non-profit woman's organization in Chandler. She considers herself an incredibly hardworking, dedicated, honest, and motivated individual, as well as
agent. She is always looking to better herself and grow as a business person. Her integrity is
very important, not to mention her customer service to her clients. She is a wife, mom of three
beautiful children, and a true professional in all she does. Michelle is an Arizona native raised in
the east valley.
Krystal McCormick, Solutions Real Estate
Krystal is a member of Local FirstAZ. She also supports the City of Tempe Arts program and is
a member of SEVRAR and AAR. Krystal works well with first time home buyers and relocation
clients. She is a third generation REALTOR®. She has experience in all aspects of the business
from the title process, loan process to real estate. In Krystal’s free time, you can find her camping, kayaking, mountain biking or hiking with her husband all over the beautiful state!
Tricia McKenna, Infinity Wealth Real Estate
Tricia is the only female in her home. She has four athletic teenage boys, her husband, and two
male dogs. She serves on the SEVRAR Community Outreach Committee and helps to sell Critical Needs Bracelets at CE classes. Her niche market is the Local First Movement business owners and networking opportunities. Being a part of Local First Arizona provides her with the opportunity to meet and network with other "Localists". Her goal is to help educate new agents
on how to develop solid relationships with their clients so they can have a lasting referral business.
Dani Miller, Solutions Real Estate
Dani was the Chairman of the Board of Directors for her local YMCA for over three years. She
is currently on an Advisory Board for a local children's sport and outreach program. She has a
one and four-year old son, who is her inspiration for her children's book. She has always wanted to own her own mini farm and just this past month she has been able to make that happen.
Dani has two dogs, four chickens, three goats, one horse, a guinea pig, tortoise and African
Cichlid Fish. The Heroes Home Advantage Program gives her an edge when marketing clients
in one of the service fields.
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Bridget Morgan, Solutions Real EstateBridget has a desire and drive to help other REALTORS® succeed. She manages a real estate
team and her company's Success Program all to help other agents obtain their goals. She is
also a mentor for new agents. She is actively involved in her son's high school and sporting
events as well as youth football in her community. She donates her time volunteering at the
games and fundraising events. She donates monetarily as well to support the school and
booster programs. Bridget’s specialty is internet leads.
Leila Newsom Woodard, Vintage Real Estate, LLC
Leila is on the SEVRAR Community Outreach Committee and Professional Development Committee. She is also a member of NAR and SEVRAR. She enjoys working with out of state and
foreign investors. She has traveled to Canada participating in real estate seminars throughout
Alberta. Leila is very active in her community as being a member of numerous charitable organizations, including Girls Scouts AZ Cactus Pine Council. In her free time she enjoys hiking,
kayaking and biking with her family.
Daniel Noma Jr, Venture REI
Dan is involved in the Chandler Boys & Girls Club as well as the Chandler Compadres. In his
free time he loves to play golf. He is primarily working with people investing in real estate while
90% of his business is built on referrals. Dan holds a BA degree in both Business and Political
Science from Arizona State University.
Danny Perkinson, Treehouse Group
Danny is a Scout Master for a local Boy Scout Troop. He is also involved in donating to local
charities and nonprofit organizations such as Sunshine Acres Children’s Home and Phoenix 100
Club. In his free time you’ll find Danny playing golf, snowboarding, wakeboarding, wake surfing, cycling, dirt biking, camping and fishing. He has been married for 10 years and is a father
to four amazing children. His niche is being a new age REALTOR®. He attracts clients by his
widespread knowledge in technology.
David Rose, ProSmart Realty
David currently volunteers as a Director with the City of Chandler Industrial Planning Authority.
He is currently Head Coach of Chandler Girls Fast-Pitch 12u Girls Softball League and was the
Assistant Coach from 2012-2013 10u Girls. He is a team sponsor of the softball team and an
alumni of Chandler High School. David is an active Booster for the Chandler High School Football Team from 2011-Present. He participates on the SEVRAR Luxury and Chandler/Gilbert
Home Tours. Marketing custom homes is one of his specialties. A majority of David’s business
comes from open houses, farming and lead generating. “Rose Knows Real Estate” is his specialty slogan.
Phil Shaver, Go Sold Realty
Phil started his own Brokerage six years ago. He has his own real estate magazine called the
Gold Sold Times. Phil is a big supporter for Hamilton High School in Chandler, AZ. Every year
Phil is involved in a coat drive for foster kids. He trained in Florida with former Major League
pitcher and CY Young Award winner Mike Marshall for four years. Phil specializes in marketing
to his past clients and business by referral.
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Renee Slagter, Berkshire Hathaway HomeServices Arizona Properties
Renee is involved in various service projects through Chandler Christian Church, including
teaching VBS and Feed My Starving Children. She enjoys playing tennis and watching her son
play basketball. She participates in various events through SEVRAR. As a speciality, Renee and
her husband work as a team and focus on helping Veterans. Renee specializes in first time
home buyers and relocation.
Kamberly Stoltz, DPR Realty, LLC
Kamberly’s focuses most of her volunteer work in Chandler, AZ. She is a new mom as of December 2013. She brings her daughter, Stella, with her to help with her real estate errands.
Kamberly is 100% referral based. She is young, motivated, eager to learn and truly loves Arizona real estate.
Steve Trang, Stunning Homes Realty
Steve loves to spend time with his lovely wife and two beautiful daughters. He manages his
work-life balance in real estate, and is happy that he can spend meaningful hours with them
every day. Steve donates to the Phoenix Children’s Hospital. His real estate niche is online marketing. His future goal is to open a second and third location for Stunning Homes Realty.
Josh M. Underwood, DPR Realty, LLC
Josh is currently focused on two main charitable organizations, The Care Fund and The Phoenix Rescue Mission. He is addicted to pushing the limits of what he thinks he can do. He has
taken part in a few whitewater rafting trips, extreme racing events and other various physical
challenges. Josh was one of 2013 SEVRAR YPN’s 40 Under 40 award recipients. A majority of
his business stems from referrals from his past clients that refer friends, family and colleagues.
Jason Wells, Keller Williams Realty East Valley
Jason is a practicing real estate Attorney. He represents all of his clients as both attorney and
REALTOR®. This allows him to negotiate, draft, plan and represent clients on a higher level.
Jason volunteers with Boy Scouts of America and through his church. He serves on the brokerage Board of Directors and Chair of the Productivity Committee - this allows him to lend insight
and mentorship to nearly 250 agents.
Paul Whittle, American AllStar Realty
After a colleague/agent was diagnosed with Multiple Sclerosis (MS), each year Paul sponsors
the MS walk without fail. His future plans are to operate multiple offices across the valley.
Paul’s niche is REO and believes that showing up each day and giving 100% effort to your clients and your team is the key to success. Paul holds an MBA and has a twin brother.
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Lisa Whyte, RE/MAX Infinity Realty
Lisa has a passion for faith, her family, and succeeding in business. She loves reading, going
to the movies, eating at new restaurants, and traveling with her family. Most of Lisa’s business
is generated from past clients and referral. Lisa is President of Desert Sky Mother of Multiples.
She also volunteers her time at her children’s school and teaches art masterpiece in her daughter’s classroom. “I love God and my family. They are my everything.”
Michael Widmer, RE/MAX Infinity Realty
Most of Michael’s community involvement revolves around his son. He has been a longtime
volunteer at his school. His background in teaching makes it really enjoyable for him. He also
coaches his sons Pop Warner football team and has coached a number of his baseball teams
throughout the years. This year Michael started a videography company that specializes in Luxury Home Tours for the Real Estate Market. He belongs to SEVRAR, AAR and NAR. Michael
was also a 2013 YPN 40 Under 40 recipient. He enjoys being a buyer’s agent.
Megan Williams, Signature Realty Solutions and Property Management
Megan is a contributor to the Lost Our Home Pet Foundation, Arizona Humane Society, Goodwill and Brides Against Breast Cancer. She is an avid couponer and loves clipping her coupons
every week then heading out to spend hours at the grocery store to see what kind of deals she
can get. She attends several trainings monthly brought to agents by all of the REALTOR® organizations. Megan has a unique opportunity as a brokerage owner and property manager to
help investor clients acquire income properties through traditional and auction sales. She then
facilitates the repairs/rehab work and then supplies superior rental homes to the market to attract tenants.
Courtney Yant, Power Realty Group Model Home Center
Courtney is a team leader and volunteer for the Leukemia and Lymphoma Society. She participates in the annual Light the Night Walk. She is also launching a new charity this year called
Spoil the Patient with her sister. They will find a chemotherapy patient or someone who just
completed chemotherapy and spoil them for an entire day! Courtney was born in Baltimore,
Maryland and has lived in Phoenix for five years. She has a wonderful husband and beautiful
daughter. She belongs to all local, state and national REALTOR® organizations.
Event Photos by: Rob K Photography
480.241.4202 | [email protected] | www.robkphoto.net
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COMMITTEE NEWS
Builder Spotlight
K. HOVNANIAN® HOMES®
A Monthly Feature Brought To You By The SEVRAR Builders Liaison Committee
To succeed for more than 50 years as a company, it takes a clear
vision of what we stand for to allow us to endure. Back in 1959,
Kevork Hovnanian, our company founder, did just that when he
created this nationally recognized home building company. Today,
K. Hovnanian® Homes® is still going strong by adhering to the
principles set in place by its founder. As we move forward, we
will maintain the legacy of trust, quality, value and customer satisfaction that distinguishes K. Hovnanian® Homes®.
Through well-defined acquisition efforts, K. Hovnanian® has expanded over the years to become a family of homebuilders with
localized expertise in markets throughout the United States. K.
Hovnanian® Homes® operates in Arizona, California, Delaware,
Florida, Georgia, Illinois, Maryland, Minnesota, New Jersey, New
York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas,
Virginia and West Virginia.
Now in our second generation of family leadership, K. Hovnanian® Homes® continues to provide well-built, quality homes and
amenity-rich communities for every stage of life. That is why, for
over 50 years, we have been – and will continue to be – “The
First Name in Lasting Value®.”
With neighborhoods throughout the Phoenix metro area, including Enclave at Veneto in Phoenix, Regency at Victoria Manor in
Chandler, Avalon at Travata in Peoria and Line K at Boulder
Mountain Estates in Scottsdale, K. Hovnanian® Homes® of Arizona provides homes and neighborhoods for your clients to nurture
a new lifestyle with their friends and new neighbors and find a new appreciation for living life to
the fullest.
K. Hovnanian Homes of Arizona designs homes
that are built for the way our homeowners live.
We bring life back to the outdoors with designs
that focus on a seamless flow from indoor space
to outdoor space. We create spaces that allow
families to focus on what is really important –
celebrations and together-time. Included features
such as family centers, valets and drop zones
keep the family organized, leaving more time for
family dinners, game nights and story time.
K. Hovnanian® Homes® values its relationships
with real estate professionals. That’s why we offer
our REALTOR® partners something that no other
builder in town does – Rapid Registration. With
Rapid Registration you can pre-register your clients before even visiting. Simply contact our
Agent Resource Center to fill out a Rapid Registration, send it back to our friendly Community
Information Specialists, and your clients will be
registered at ALL K. Hovnanian® Homes® Communities valley wide for 30 days.
K. Hovnanian® Homes® has earned a solid reputation for integrity, dependability, leadership and
value, due in large part to our unwavering attention to quality construction and unfailing pursuit
of customer satisfaction. It is our promise to build
a trusting relationship to meet your expectations.
Our Associates are available any time to answer
your questions and make your homebuilding experience a positive one.
■■■
The opinions expressed in this column are purely personal and
may not represent the view or beliefs of SEVRAR in any way.
The information contained herein should not be construed as an
endorsement or any member. Company, or individual, nor reflect
in any way the products and/or services, or advice provided by
an organization or individual.
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EVENT NEWS
Charity Golf Tournament
BROKER CUP GOES TO RE/MAX ALLIANCE GROUP
By Matt Redding, Charity Golf Tournament Chair
Brought to you by the Affiliate Committee, the annual Charity Golf Tournament took place on Friday, May 2 at
the Superstition Springs Golf Club.
Team George Bliss (KW Commercial),
Pam Frestedt (Realty Excellence
Group), Dave Barnes (Mesa Chamber
of Commerce), and Aaron Ament (AE
Engineering) took home the overall
winning title for best score at the
event.
Over 100 golfers teed off for a scramble tournament competing in a variety
of categories for prizes including the
top two; the Brokers Cup and Affiliate
Cup. The Brokers Cup was awarded to
RE/MAX Alliance Group which included Bill Risser (Chicago Title), Mark
Toon (RE/MAX Alliance Group), Jim
Carlisto (RE/MAX Alliance Group) and
Mike McSweeney (RE/MAX Alliance
Group). Empire West Title took home
the Affiliate Cup and included; Seth
Banda (Empire West Title Agency),
John Sahnow (Empire West Title
Agency), Brock O'Neal (Capri Realty)
and Paul White (American AllStars).
those in need for a variety of challenging life situations.
The remaining winners were:
 Closest to the Pin Men:
Bart Haiduk (AZ Property Solutions)
 Closest to the Pin Women
Cindy Debrocke (R.A.N Realty)
A special thank you to the golfers and
event sponsors which included:
The main purpose of this event is to
raise money for the 2014 SEVRAR
Charities which include the CareFund,
southeast valley military charities and
our own SEVRAR Critical Needs Fund
which benefits solely our members—
In addition, this is a great event that
brings together the REALTOR® and
Affiliate members for a great day of
networking, golfing and lunch.
Hole Sponsors
 Redstone Mortgage, Matthew Remus
 Dixon Golf, Kristen Kerrigan
 Showhomes Southeast Arizona,
Kelli Reed
 SEVRAR
 Villa Rialto, Hudd Hassell
 ArizonaFPV
 Emergency Service Pro, Kristle
Jensen
 US Bank Home Mortgage, Eric
Johnson
 North American Title, Autumn
Nagle
 Starboard Financial, Matt Redding
 Supreme Lending, Nick Weber
 Liberty Mutual, Jack Costello
 Maethon Lending, Aaron Payne
 Fairway Independent Mortgage,
Andrea Beach
 Academy Mortgage, Michael Lara
Cart Sponsor
 Villa Rialto, Hudd Hassell
2014 BROKERS CUP WINNERS
Bill Risser (Chicago Title)
Mark Toon (RE/MAX Alliance Group)
Jim Carlisto (RE/MAX Alliance Group)
Mike McSweeney (RE/MAX Alliance Group)
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Lunch Sponsors
 Starboard Financial, Matt Redding
 Driggs Title, Lee Worthington
 Andrade Promotions, Sharon
Stover
 Moving You Simply, LLC, Debra
Meyer
Courtesy Cart Sponsors
 Lawyers Title, Anthony Penna
 Academy Mortgage, Michael Lara
 Crown Dental Plan , Karla Flores
Thank you again and hope to see you
next year!
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MEMBER NEWS
Brokerage Design
ON THE ROAD TO CONVERGENCE
By Jeremy Conaway
The residential real estate market is approaching the mid-point
of the second quarter of 2014. It is well into the spring season
and all signs point to a very productive year. Even now, the
summer magic of Memorial Day weekend has begun to sound in
our consciousness. This week is the NAR REALTOR® Party
event in Washington, D.C. By the time the industry comes up for
air it will be August again. This is a great time to take a moment
to look around and take stock of the current industry forces and
dynamics that will mark our lives, businesses and careers for
the third and fourth quarter of 2014.
The current industry dynamic is much more under the surface
than in years past. This is largely due to the fact that the industry and the marketplace are now exhibiting and manifesting actual changes rather than the threats and trend indicators we have
been monitoring and reacting to over the past several years.
There is a sense of calm in the current marketplace. It is almost
as if the industry has tired of being threatened
and hassled about the “future” and has simple
resigned itself to getting it over with.
What are these convergence patterns that are
forming, what dynamics do they reflect and
how will they impact the marketplace, transaction and industry?
A critical element in understanding the current
market and industry dynamic is understanding
how convergence works. The folks who produce the Reese’s Peanut Butter Cup candy
have been trying to explain convergence for
years. They take the taste and qualities of
chocolate and mix it with the equally unique
properties of peanut butter and create a third
and completely different taste of a branded
candy.
Of course one can still monitor specific trends
and identify freestanding motion paths across
the real estate marketplace. However, the more
interesting activity has now become watching
two or more unrelated forces crash together
and form a totally new force field.
A classic example of convergence can be
found in the current MLS environment. The
industry has reached a relatively universal
agreement that the classic traditional MLS is
either unable to or is simply unwilling to move
with the times and circumstances. Over the
past few years its failure to even consider
changing its role or developing its leadership
potential has been puzzling and annoying to
those who have been attempting to bring their
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brokerages and other entities into the present.
Over the past few months it has become increasingly
obvious that the classic MLS is now on the endangered
species list. But even more interesting are the forces
that are now are converging to accelerate and stage
this downfall. The three most vibrant MLS predators
are high production agents through their “off MLS”
marketing practices, consumers through “Community’
marketing programs and the largest brokerages in the
country through the Realty Alliance’s efforts to design,
develop and implement its listing diversion program.
Note that none of these three groups are competitors;
rather they are customers and consumers who are
simply unwilling to tolerate the existing experience.
This situation gets even more amazing when one considers the fact that at least one of the three contenders
for developing and building the MLS “killer” system is
one of the top MLS system vendors in the industry. In
no other industry would such a situation be allowed to
exist.
Another example of how convergence is impacting the
industry can be found in the dramatic expansion of the
listing portal. Ignoring, for the sake of this discussion,
the competition between Zillow, Trulia and REALTOR.com, the fact is that the activities of the portals
have now converged with the growing power of the
new consumer to create a whole new market configuration. Like the volcano that rises from the ocean floor to
become an island, the portal has now become an essential player on the residential real estate landscape.
The industry watched with great interest over the past
five years as a new “Internet” powered consumer arrived, developed and emerged as a major market power.
At each step of the way, the consumer clearly announced through surveys, actions and elections what
they were looking for with respect to a real estate expe36
rience. At each of these steps the market examined the
request and summarily rejected it as being too radical
and not in the interest of the status quo. In so doing it
created that vacuum that nature so abhors. Into this vacuum grew the portal and now, five years later, the portal
has become a permanent and potentially expensive part
of the transaction process. The industry is currently considering from what source this new expense will be
paid. There is really only one such source available.
The third convergence that is even now poking its head
through the surface involves standards. The industry
and the market has long prided itself on the fact that it
didn’t need “no stinking” standards. It accepted as a
matter of pride the distinction that it was the only industry still standing in the North American economy without
articulated standards and quality assurance processes.
This convergence has an equally unexpected cast of
sponsors.
The first of these surprise sponsors is the National Association of REALTORS® (NAR). Lead by its visionary
CEO Dale Stinton NAR has declared that organized real
estate is simply not positioned correctly to meet the
challenges of the new industry. A number of NAR reforms and initiatives are being prepared to remedy this
situation. The first of these efforts can be found in a recently released “organizational realignment” report that
establishes a number of new standards under the catch
phrase “Mandatory Core Standard.”
Converging with these efforts are the current initiatives
of the Consumer Financial Protection Bureau (CFPB).
Only four years old, this new industry force has already
supported consumer empowerment with radical changes
and standards in the area of student loans, car loans,
credit cards and, yes, home mortgages. A close and
careful monitoring of current CFPB activities easily susCONTINUED ON PAGE 37
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MEMBER NEWS
tains the growing sense that, given
the fact that homeownership is clearly
the most significant financial transaction and that the CFPB is already in
the brokerage office inspecting mortgage programs, it will soon expand its
role and influence in the real estate
transaction. Interestingly enough one
of the CFPB primary avenues of regulation is through standards. As in the
cases above, convergence is not being
driven by competitive forces but rather by those with specific views regarding consumer experience.
YOUNG PROFESSIONALS NETWORK
For more information and upcoming events visit:
www.SEVRAR.com/YPN
or
www.facebook.com/EVYPN
Take some time out of your busy
spring and summer schedule to track
and appreciate the impacts of convergence in our industry. Whether
through MLS regression, portal expansion or standards proliferation our
industry and our marketplace will be
measurably different by August.
■■■
Jeremy Conaway is a recognized and leading expert in the field of real estate brokerage, associaƟon and MLS design, and a leading source of strategic and tacƟcal ideas and applicaƟons for the
real estate industry. He is a naƟonally known
speaker, author, and facilitator. He has created
business plans, strategic campaigns, and tacƟcal
objecƟves for some of the top companies in the
real estate services industry. His arƟcles are regularly published in a number of naƟonal journals.
personal and may not represent the view or beliefs
of SEVRAR in any way. The information contained
herein should not be construed as an endorsement
or any member. Company, or individual, nor reflect
in any way the products and/or services, or advice
provided by an organization or individual.
www.SEVRAR.com
37
38
www.SEVRAR.com
39
COMMITTEE NEWS
Leadership Program Ends With Graduation
CONGRATULATIONS CLASS OF 2014
By Dee Kepp-Schippel
As Chair of the 2014 Leadership Development Program, I am pleased to
introduce this years Leadership graduates!
 Becky Bell, HomeSmart
 Charles Brown, Transcity Property










Management
Katrina Deist, Home Town Sales
Travis Dutson, Premier Real Estate
Opportunities
Dena Greenawalt, RE/MAX Infinity
Tiffany Jones, United Brokers
Group
Helena Kaucheck, United Brokers
Group
Michael Lara, Academy Mortgage
Corporation
Karrie Law, RE/MAX New Heights
Realty
Lydia Maranville, West USA Realty
Revelation
Jeff Murray, Keller Williams
Jason Robert, DPR Realty
These individuals started out in February as a respectable group of eleven
REALTORS® and one Affiliate wanting
to stretch and grow into a new level
of professionals.
After applying for acceptance into the
program and going through an intense interview process, this group
was chosen to move forward to another exciting chapter in their lives.
Their commitment of meeting weekly
for eleven weeks, learning to work
together as a team (and still maintainwww.SEVRAR.com
ing an independent nature), and
moving through open doors to
new heights, is always commendable.
But, what happens during the
process is always an exciting
phenomenon! SEVRAR provides
the venues, speakers and a value
packed program. Led by our CEO
Janet Kane, growth occurs not
only individually, but life long
friendships are made by a bonding process that is like non other.
Great leaders surround themselves with positive, successful
people. This group has already
proven to support each other in
whatever endeavors they individually choose.
rich, community minded professionals that will help move our association into the future. We thank each
of you for your commitment to "give
back" and we will be there to support all of you in your personal endeavors!
Please join myself and Vice Chair,
Martha Kimsey in congratulating the
SEVRAR 2014 Leadership Graduates!
■■■
SEVRAR has yet another layer of
39
40
www.SEVRAR.com
EVENT & EDUCATION CALENDAR
41
Event & Education Calendar
Monday, June 2
8:30am COMMITTEE: RAPAC Committee
8:30am SEVRAR Orientation
1:00pm Ethics & the Licensee
Tuesday, June 3
8:00am TOUR: Chandler Home Tour
9:00am Fair Housing Arizona Past to
Present
Wednesday, June 4
8:00am TOUR: San Tan Valley Home
Tour
1:00pm COMMITTEE: Grievance
Committee PANEL 2
1:00pm COMMITTEE: Builders Liaison Committee
5:00pm EVENT: After Hours Networking
Thursday, June 5
8:00am CCIM: Residential Real Estate Financial Analysis
8:15amTOUR: Ahwatukee Home Tour
Friday, June 6
8:15am WCR: Arizona East Valley
Chapter Business Resource Meeting
Monday, June 9
8:30am Seller Representative Specialist (SRS)
9:00am ARMLS Fast Track Extreme
10:30am COMMITTEE: Marketing
Home Tour Committee Meeting
1:00pm COMMITTEE: Professional
Development Committee
Tuesday, June 10
8:00am TOUR: Mesa LUXURY Tour
1:00pm Agency Law
www.SEVRAR.com
Wednesday, June 11
8:15am TOUR: Gilbert/Higley
Home Tour
8:15am TOUR: Tempe Home
Tour
9:00am AAR Residential Contract
Q&A
1:00pm 30 Ways To Lose Your License
4:30pm EVENT: Meet & Greet with
Global Business & Alliance Council
Thursday, June 12
8:00am Affiliate Certification
9:00am COMMITTEE: Affiliate Committee Meeting
11:00am Open for Business: Listing
Consultation
Tuesday, June 17
8:00am TOUR: Chandler Marketing
Tour
9:00am COMMITTEE: Government
Affairs Committee
1:00pm COMMITTEE: Finance Committee Meeting
3:00pm COMMITTEE: Community
Outreach Committee Meeting
Wednesday, June 18
8:00am TOUR: Queen Creek Home
Tour
8:15am TOUR: Mesa Marketing
Home Tour
Thursday, June 19
7:30am COMMITTEE: Commercial
Committee Meeting
8:00am CLOSED: SEVRAR Staff
Meeting Office Closed
8:00am GRI: The Contract Class
8:15am TOUR: Ahwatukee Home
Tour
Monday, June 23
1:00pm Disclosing Environmental
Issues
Tuesday, June 24
8:30am TOUR: Chandler LUXURY
Tour
9:00am Just in Time Series: 20 Reasons Why a Buyer Should Buy New
Construction
Wednesday, June 25
8:15am TOUR: Tempe Home Tour
9:00am Fair Housing Arizona Past to
Present
1:00pm Hidden Legal Issues for Today's Real Estate Agent
Thursday, June 26
9:00am Shift Your Risk
11:00am Open for Business: Selling
a Home
Saturday, June 28
EVENT: Poker Tournament
Monday, June 30
9:00am Knowledge is Power
Tuesday, July 1
8:00am TOUR: Chandler Home Tour
9:00am Dodd Frank 2014 Compliance in Arizona
41
42
EVENT & EDUCATION CALENDAR
Wednesday, July 2
8:00am TOUR: San Tan
Valley Home Tour
10:00am COMMITTEE:
Grievance Committee PANEL 2
Thursday, July 3
8:15am TOUR: Ahwatukee
Home Tour
Friday, July 4
CLOSED: SEVRAR Closed
for Holiday
Monday, July 7
8:30am COMMITTEE: RAPAC Committee
8:30am SEVRAR Orientation
1:00pm Ethics & the Licensee
Tuesday, July 8
8:00am TOUR: Mesa LUXURY Tour
10:00am Technology Tuesday
1:00pm COMMITTEE:
Property Management
Committee Meeting
Wednesday, July 9
8:15am TOUR: Gilbert/
Higley Home Tour
8:15am TOUR: Tempe
Home Tour
10:00am COMMITTEE:
Grievance Committee Panel
2
1:00pm When Good Deals
Go Bad
5:00pm EVENT: After
Hours Networking
Thursday, July 10
8:00am Affiliate Certification
9:00am COMMITTEE: Affiliate Committee Meeting
11:00am Open for Business: Social Media
Friday, July 11
8:15am WCR: Arizona East
Valley Chapter Business
Resource Meeting
Monday, July 14
9:00am ARMLS Fast Track
Extreme
10:30am COMMITTEE:
Marketing Home Tour
Committee Meeting
6:00pm SEVRAR Orientation
Thursday, July 17
8:00am CLOSED: SEVRAR
Staff Meeting Office Closed
8:15am TOUR: Ahwatukee
Home Tour
2:00pm COMMITTEE: Information Systems (IT)
Committee Meeting
Tuesday, July 15
8:00am TOUR: Chandler
Marketing Tour
9:00am COMMITTEE: Government Affairs Committee
1:00pm COMMITTEE: Finance Committee Meeting
3:00pm COMMITTEE:
Community Outreach Committee Meeting
Tuesday, July 22
8:30am TOUR: Gilbert/
Higley LUXURY Tour
6:00pm EVENT: Laser Tag
Tournament
Wednesday, July 16
8:00am TOUR: Queen
Creek Home Tour
8:15am TOUR: Mesa Marketing Home Tour
9:00am Agency Tales from
the Courtroom
Wednesday, July 23
8:15am TOUR: Tempe
Home Tour
1:00pm Natural Hazards of
Arizona Disclosure Law
Thursday, July 24
11:00am Open for Business: Negotiating
1:00pm Board of Directors
Meeting
Wednesday, July 30
9:00am Don't Watch Behind, Keep Your Standards
in Line
1:00 PM Come One, Come
All, Today's Fair Housing
Friday, July 31
9:00am Reverse Mortgage
for Purchase
■■■
42
www.SEVRAR.com
MEMBER NEWS
Have You Taken Advantage of Google + Yet?
INCREASE YOUR ONLINE PRESENCE AND INFLUENCE SIGNIFICANTLY
By Brady Garrett
your business. People will be more able to find your local
business with Google Maps integration, and also develop
trust in your business via consumer reviews on your
Google+ Local page.
Denys Prykhodov / ShuƩerstock.com
Everybody working in online marketing will appreciate
the power of Facebook and Twitter as viral marketing
platforms that can extend the reach and increase the
engagement of online marketing campaigns. But what
of Google+? Launched in 2011 and described by
Google as “social layer” that aims to make social discovery a completely organic and natural experience,
there are many reasons why businesses should be
making the most of this social networking service:
Increase your PageRank. For businesses with any kind
of online presence, maximizing PageRank is essential
for ensuring that a business website is ranked more
favorably in Google search results. Linking Google +
with all business web activities is good practice for any
company wishing to improve their Google Rank and as
a result, increasing the number of visitors to their website. Linking posts to Google + authorship, as well as
sharing stories via Google +and encouraging other users of the social media site to give your story a +1, will
help to boost the PageRank of your business website
dramatically.
Boosting local business. Google+ is linked with
Google+ Local, a web enterprise that helps businesses
connect with people on a local level. If you are the
owner of a business that is location specific, such as a
local retail enterprise, you will find that connecting with
Google+ helps people in your local area connect with
www.SEVRAR.com
Increase your marketing reach. For people signing up to
Gmail for the first time, it is now mandatory to create a
Google+ account. Gmail is a largely popular email service
and thus the number of people signed up to Google+ is
huge. This means that the number of Google+ users is rapidly catching up with the number of Facebook users. There are
300 million users actively interacting with the Google+ service each month, and this means that if you share engaging
content in the right way via this platform, your online marketing activity could potentially have an enormous reach.
Utilize Google+ Hangouts. The most popular content medium of the 21st century is undoubtedly video. Billions of
hours of video content are watched each day on YouTube
alone. If you can create the right content and broadcast it on
the most engaging platform for your audience, this could
have a significant effect on your business. The Google+
Hangout tool is essentially a video webcasting solution that
allows users to engage with live streamed video. For businesses of all sizes, Google+ Hangouts can be used in creative and exciting ways. Google+ Hangouts are the perfect
environment for virtual press conferences, product demonstrations, product launches, and Q&A sessions that can engage thousands of people in real-time on the web.
Any business that does not have a Google+ account in 2014
is missing a trick. By making the most of this platform’s
many features, companies can create engagement on a local
and national level, and increase their online presence and
influence significantly.
■■■
The opinions expressed in this column are purely personal and may not represent the view or beliefs of SEVRAR in any way. The information contained
herein should not be construed as an endorsement or any member. Company,
or individual, nor reflect in any way the products and/or services, or advice
provided by an organization or individual.
43

Jun / Jul 2014

Transcription

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