TD NETWORK Business Professionals Channel AD

TD NETWORK
Business Professionals
Channel
AD SPACES
TECHNICAL
SPECIFICATIONS
Last update: 27/11/2013
Business Channel Ad Specifications
________________________________________________________________________________________________________
Contents
TD NETWORK SITES ................................................................................................................................................................... 3
TD NETWORK Expanding Directions ..................................................................................................................................... 4
TD NETWORK accepted Ad Units............................................................................................................................................ 5
160x600 Wide Skyscraper .............................................................................................................................................................. 5
160x600 Wide Skyscraper Expandable ....................................................................................................................................... 6
120x600 Skyscraper ..................................................................................................................................................................... 7
728x90 Leaderboard ....................................................................................................................................................................... 8
728x90 Leaderboard Expandable .................................................................................................................................................... 9
300x250 Medium Rectangle ......................................................................................................................................................... 10
300x250 Medium Rectangle Expandable ..................................................................................................................................... 11
Roadblock ..................................................................................................................................................................................... 12
Synchronized banners ................................................................................................................................................................... 13
TD NETWORK Guidelines ......................................................................................................................................................... 14
General Specifications .................................................................................................................................................................. 14
Flash requirements ........................................................................................................................................................................ 14
HTML requirements ..................................................................................................................................................................... 14
Rich Media requirements .............................................................................................................................................................. 14
3rd Party........................................................................................................................................................................................ 15
2
Business Channel Ad Specifications
________________________________________________________________________________________________________
TD NETWORK SITES
BUSINESS CHANNEL SITES
www.kariera.gr
www.marketingweek.gr
www.taxheaven.com
www.cfoagenda.gr
www.farmakeutikoskosmos.gr
www.insuranceworld.gr
www.hrpro.gr
www.traveldailynews.gr
www.netweek.gr
www.hrima.gr
www.advertising.gr
www.bankersreview.gr
www.selfservice.gr
www.lawnet.gr
http://www.farmakeutikoskosmos.gr
http://www.virus.com.gr
3
Business Channel Ad Specifications
________________________________________________________________________________________________________
TD NETWORK Expanding Directions
expansion direction
Channel
Site
728x90
down
Business Profs
farmakeutikos kosmos
advertising
boussias comms
hrima
insurance world
kariera
lawnet
taxheaven
traveldailynews
300x250
left
right
up
√
√
√
√
√
√
√
√
no
√
√
√
√
4
Business Channel Ad Specifications
________________________________________________________________________________________________________
TD NETWORK accepted Ad Units
160x600 Wide Skyscraper
Width
160
Height
600
File Weight
60k*
Standard Creative
Click-thru URL Limit
253 characters
File Type
Image (GIF,JPEG,PNG), SWF,
rd
3 party code**
* For third party code please refer to the corresponding third party limits
* *Rich media and/or expandable creatives must be launched from a third party code
5
Business Channel Ad Specifications
________________________________________________________________________________________________________
160x600 Wide Skyscraper Expandable
Width
160
Width
Expandable Creative
Height
File Weight
Click-thru URL Limit
File Type
rd
600
100k*
253 characters
3 party code**
* For third party code please refer to the corresponding third party limits
* *Rich media and/or expandable creatives must be launched from a third party code
Full Expanded Size
Height
Panel Expansion Direction
300
600
460
600
Left or right
on exp.direction see tables p.4-5
6
Business Channel Ad Specifications
________________________________________________________________________________________________________
120x600 Skyscraper
Width
Height
File Weight
120
600
60k*
Width
Standard Creative
Click-thru URL Limit
File Type
253 characters
Image (GIF,JPEG,PNG), SWF,
rd
3 party code**
* For third party code please refer to the corresponding third party limits
* *Rich media and/or expandable creatives must be launched from a third party code
Full Expanded Size
Height
Panel Expansion Direction
300
600
460
600
Left or right
on exp.direction see tables p.4-5
7
Business Channel Ad Specifications
________________________________________________________________________________________________________
728x90 Leaderboard
Width
728
Height
90
File Weight
60k*
Standard Creative
Click-thru URL Limit
253 characters
File Type
Image (GIF,JPEG,PNG), SWF,
rd
3 party code**
* For third party code please refer to the corresponding third party limits
* *Rich media and/or expandable creatives must be launched from a third party code
8
Business Channel Ad Specifications
________________________________________________________________________________________________________
728x90 Leaderboard Expandable
Width
728
Expandable Creative
Height
File Weight
Click-thru URL Limit
File Type
rd
90
100k*
253 characters
3 party code**
* For third party code please refer to the corresponding third party limits
* *Rich media and/or expandable creatives must be launched from a third party code
Full Expanded Size
Width
Height
728
270
Panel Expansion Direction
Down or Up
on exp.direction see tables p.4-5
9
Business Channel Ad Specifications
________________________________________________________________________________________________________
300x250 Medium Rectangle
Width
300
Height
250
File Weight
60k*
Standard Creative
Click-thru URL Limit
253 characters
File Type
Image (GIF,JPEG,PNG), SWF,
rd
3 party code**
* For third party code please refer to the corresponding third party limits
* *Rich media and/or expandable creatives must be launched from a third party code
10
Business Channel Ad Specifications
________________________________________________________________________________________________________
300x250 Medium Rectangle Expandable
Width
300
Expandable Creative
Height
File Weight
Click-thru URL Limit
File Type
250
100k*
253 characters
rich media**
* For third party code please refer to the corresponding third party limits
* *Rich media and/or expandable creatives must be launched from a third party code
Full Expanded Size
Width
Height
500
300
Panel Expansion Direction
Down & left or Down & right
on exp.direction see tables p.4-5
11
Business Channel Ad Specifications
________________________________________________________________________________________________________
Roadblock
User experience: advertisement simultaneous displayed on leaderboard and top right ad space (medium rectangle or
skyscraper depending on site layout)
Width
misc



Height
misc
File Weight
60k*
Standard Creative
Click-thru URL Limit
253 characters
File Type
Image (GIF,JPEG,PNG), SWF,
rd
3 party code**
* For third party code please refer to the corresponding third party limits
* *Rich media and/or expandable creatives must be launched from a third party code
Expandable Creative
Can only expand one of its units either leaderboard or middle rectangle or skyscraper
For detailed specifications per ad space please see relevant sections above
Rich media creatives must be launched from a third party code
12
Business Channel Ad Specifications
________________________________________________________________________________________________________
Synchronized banners

Requires at least two banners with a consistent advertising message across the two ads served
simultaneously.

Rich media creatives must be Flash based creatives launched from a Javascript-based, third party tag.
13
Business Channel Ad Specifications
________________________________________________________________________________________________________
TD NETWORK Guidelines
General Specifications
•
Audio must be user click-initiated by it’s own On/Off switch and never automatic. If mouse over is used, the
sound can only start when the user hovers on the creative and stop when the mouse is no longer upon the
creative. A sound icon must always be present in the creative.
•
Click destination URL must open into a new browser.
•
Use animation carefully: Keep animation smooth and fluid, using slow motions and gentle fades. Fast or
abrupt motion is highly irritating. Avoid experiences that 'break -through' the page or abuse the content.
o
•
Best practice: Animation limited to the first 15 seconds, looping unlimited within 15 seconds.
Best practice: Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any
color that clearly distinguishes the ad from the content may be used).
•
Expandable creatives must have a visible close button.
•
Banner Expansion must be user initiated.
Flash requirements
•
Currently only ActionScript 2 is compatible with Thinkdigital Network sites.
Flash files can only have 1 click through link
The clicktag must be hard-coded into the Flash ad before the ad is compiled into an SWF
file.
• Flash creatives must be clicktag compatible. The ad must have the following code included in its action
for each clickable area of the ad:
•
•
on (release) {
getURL(clickTAG, "_blank");
}
HTML requirements
•
•
•
File format can either be HTML or TXT
For ad code from another ad server, file must be third party click tracking enabled
All DHTML creative submissions must have an accompanying default graphic that is shown to users who do not
have IE 4.0 or higher
Rich Media requirements
•
Special attention: Rich media creatives (i.e. expandable banners, in-banner video ads e.t.c.) must be Flash based
creatives launched from a Javascript-based, third party tag.
14
Business Channel Ad Specifications
________________________________________________________________________________________________________
3rd Party
ThinkDigital currently accepts tags from the following third party sources:
• Eyeblaster
• Motif
• Eyewonder
• Unicast
• Pointroll
• Bluestreak
• Brightroll
• MediaPlex
• DART
• Specific Media
• Zedo
• Tribal Fusion
• Ad Shuffle
• True Effect
• Ad Tech
• Open Ads
• Atlas
• Doubleclick
• Adman
15