Hollyoaks Sponsorship - Home

The hottest show on TV
Available for Sponsorship
October 2014
channel4sales.com | @channel4sales
A fantastic year for the
perfect partner!
reaches 77% of 1634 Ads
12% increase in viewing for the first look shows on C4 & E4 combined
VOD is up a massive 60%
Delivers £9m+ media value
11% increase in 1634 share
Awards Awards Awards!
Inside Soap Awards
NIKKI SANDERSON
WINNER OF BEST
ACTRESS 2014
Voted for by the Public
British Soap Awards
ELLIS HOLLINS WINNER
OF BEST YOUNG
PERFORMANCE 2014
Voted for by the Public
British Soap Awards
WINNER of BEST
SOAP 2014
Voted for by the Public
Inside Soap Awards
DANNY MAC WINNER
OF SEXIEST MALE 2014
Voted for by the Public
British Soap Awards
ANNA PASSEY
WINNER OF VILLAIN OF
THE YEAR 2014
Voted for by the Public
Inside Soap Awards
WINNER OF BEST
STORY LINE 2014
MAXINE & PATRICK:
DOMESTIC ABUSE
Voted for by the Public
Engaging viewers
Hollyoaks speaks to 1634s on their level in their language. It
helps them through life issues, makes them laugh and keeps
them engaged with exciting, dramatic storylines. Together
with the show’s heritage and recognisable cast, it makes
Hollyoaks one of the most socially engaged shows on TV.
• 1.9m Facebook fans
• Posts regularly reach 4
million people each week
• Over 1 million views and
100,000 followers in first
month
• The first soap to launch on
Snapchat
• 325,000 followers
• E4 episodes generate a
huge number of tweets
for the bus crash episode
there were 94,000 tweets
• Recently launched on
Instagram with 55,000
followers • Photos are often liked by
more than 3,000 fans
• 9.5 million YouTube views
Exciting storylines
The beating heart of a
young audience
68
66
59
55
Commercial TV Average
Hollyoaks
45
43
41
34
32
32
26
13
15 16
19
14
9
Men
Women
16-24
25-34
35-44
45-54
11
55+
ABC1
C2DE
Source:
BARB/Techedge 2014
– Programme profile
Sep13-Aug14
12 month delivery
Reaches 77% of all
1634 Ads (11.5m)
1+
77
77
71
4+
62.4
61
62
53.7
40.4
11.5m
Ave. Freq
9.1m
5.6m
4.6m
Adults 16-34
Women 16-34
93.7
129.4
4.8m
3.6m
HW+Children
55.3
30.4m
19.9m
Adults
57.2
Source:
BARB/Techedge 2014
– Commercial airtime
based on 12 months
sponsorship of Hollyoaks
July 2013-June 2014
And for portfolio deal,
significant 3 month coverage
54
52
1+
4+
47
35
37
21
39
32
7.7m
Ave. Freq
5.2m
4m
2.9m
3.2m
2.2m
Adults 16-34
Women 16-34
HW+Children
31.3
41.8
33.7
18.4m
10.4m
Adults
23.2
Hollyoaks is a fantastic vehicle for multiple sponsors in a portfolio - Over 50% of 1634 adults will see at least one message in 3 months
Source:
BARB/Techedge 2014
– Commercial airtime
based on 12 months
sponsorship of Hollyoaks
Apr- Jun 2014
A force to be reckoned with
1+
4+
Priced at £9m+ Priced at 10.5m Priced at 8m 78
77
68.8
72
72
61
53.9
11.5m
Ave. Freq
9.1m
11.7m
10.3m
10.8m
8.1m
52.2
10.7
7.8m
Hollyoaks
X Factor
Coronation St
Emmerdale
93.7
64.4
129.7
102.6
Hollyoaks beats ITV’s top soaps and gives X factor a run for its money for 1634 viewing
Source:
BARB/Techedge 2014
–based on 12 months
sponsorship of Hollyoaks
July 2013-June 2014,
Xfactor Aug-Dec 2013
Naturally smashes other
tea-time soaps for 1634s
77
1+
4+
61
31
30
19.4
16.9
11.5m
Ave. Freq
9.1m
4.5m
2.5m
4.6m
2.9m
Hollyoaks
Home and Away
Neighbours
93.7
25.8
40.2
Source:
BARB/Techedge 2014
–based on 12 months
sponsorship of Hollyoaks
July 2013-June 2014
Hollyoaks viewers...
LOVE THEIR FOOD - 45% more likely to eat take away meals
ARE TECH SAVVY - 50% more likely to change or upgrade their phone
ARE TREND SETTERS - 38% more likely to spend a lot of money on clothes
ARE WELL CONNECTED - 57% cannot do without mobile communication
HAVE TO LOOK GOOD - 37% more likely to spend money on toiletries & cosmetics
Source: GB TGI 2014 Q3 (April 2013 – March 2014).
(c) Kantar Media UK. Base: All Adults those who
specifically choose to watch Hollyoaks
Hollyoaks offers multiple
activation opportunities*
In Store
POS*
Product
Placement
Product Placement In Store/POS* Licence
Use of
Talent*
(Click to play)
Licence *Subject to additional spend & brand licence
2015 proposal
Available from 13 January 2015
Hollyoaks 2015 scheduling
• C4 Mon-Fri 18:30
• E4 Mon-Fri 19:00 (first look)
• E4 Mon-Fri Daytime
• E4 Sunday daytime omnibus
• C4 Saturday late night omnibus
• E4 Sunday late night omnibus Total transmissions;
• 260 x C4 18.30
• 260 x E4 19.00
• 260 x E4 Daytime
All programming to tx on C4+1 and E4+1.
Alcohol restricted.
HFSS Restrictions may apply in some
cases - i.e. E4 Daytime repeats during
school holidays.
Product placement*
Reaching a brand’s target audience through high quality on
screen, contextual product integrations.
Opportunities exist for a wide range of product categories.
Ideas include but not limited to :
FASHION - Key cast members to showcase clothing range ,
posters, brand website seen on devices , branded parcels
HEALTH AND BEAUTY - Active product use, branded PoS
and on shelf in Price Slice set, integration of products in
relevant sets i.e. bathroom and bedroom, posters
MOBILE - Texting, functionality, posters, key character use
FINANCE - Branded ATM, contactless payment in relevant
retail sets, signage, posters
RETAIL - Local supermarket, coffee concession, branded
carrier bags, posters
*Subject to Ofcom compliance regulations
and agreement with production company
Capturing viewers across
all platforms
4oD is the number one commercial Vod
platform for 1634s and ABC1 1634s
Hollyoaks is the number 1 series on
4oD with:
• 38 million views across all 4oD
platforms over 12 months
• 20 million logo views
Licensing and Activation
Hollyoaks logo use in consumer PR and
marketing:
• Use of brand, character, cast images & use
of logo in store/on pack
• Creation and promotion of Hollyoaks
branded product/marketing initiative
• Hollyoaks branded competitions ( x 2
with Hollyoaks money can’t buy prize)
• Hollyoaks branded promotions
Hollyoaks logo use across digital and
social platforms:
• Use of logo to build awareness of
association with Hollyokaks via E-crm
• Use of Hollyoaks name and logo across
brand owned digital platforms
(e.g. YouTube)
• Use of Hollyoaks name and logo across
brand owned social media
• 25 x tweets from Hollyoaks Twitter
account (text and exclusive image from
programme only)
• 25 x posts from Hollyoaks Facebook
account (text and exclusive image from
programme only)
• 15 x posts from Hollyoaks Snapchat
account (exclusive video from
Hollyoaks only)
• 25 exclusive images from episodes to
be used across agreed platforms / media
(e.g. supplied to brand for brand post with
accompanying text)
Experiential:
• 2 x ensemble cast PAs consumer or
corporate (separate from any competition
prize). Definition of ensemble cast is 3 +
members of cast.
• Access to Hollyoaks set (corporate only)