News Wave July 2013.indd - Oshkosh Chamber of Commerce

July/August 2013
Vol. 13 Issue 3
US 41 –
Connecting Wisconsin & Beyond
NewsWave
www.oshkoshchamber.com 1
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News Wave
News Wave
July/August 2013 Volume 14, Issue 4
President/CEO
John Casper
Editor
Jackie Kempf
[email protected]
Layout
Megan Kok
[email protected]
Cover Photography
Phil Weston, Weston Imaging
Advertising
Jackie Kempf
Feature Stories
6
Connecting Wisconsin
10
World's Greatest Aviation
Celebration
21
Ask the Expert: Five
Fundamentals of a Business
Plan
Upcoming Events
Find NewsWave online at
www.oshkoshchamber.com/news.
NewsWave (USPS 020-309) is
published bimonthly at a
subscription of $25 by the Oshkosh Chamber
of Commerce, 120 Jackson Street Oshkosh,
WI 54901
www.oshkoshchamber.com Periodical postage
paid at Oshkosh, WI.
6
14
Calendar of events
22
Around the Town
10
Department
5
Chairman's message
12
Oshkosh Chamber Clips
and Ribbon Cuttings
16
Business Briefs
23
Member Spotlight
Postmaster
Send address changes to the Oshkosh Chamber of Commerce/120 Jackson Street Oshkosh,
WI 54901/Phone (920) 303-2266 Fax (920)
303-2263/www.oshkoshchamber.com/E-mail
address: [email protected]
Follow us:
The Oshkosh Chamber of Commerce is a 5-star
accredited chamber and proud member of the New
North working to serve business and the community.
Please pass along or recycle this magazine
4
NewsWave
July 2013
March
2013
Chairman's Message
The Time for Change, Growth and Improvement is Now
Welcome to the July edition of the Oshkosh Chamber of Commerce NewsWave magazine! This edition
reminds us that the time for change, growth and
improvement is now! And this is happening locally, at
the state level, nationally, and right at the heart of the
Oshkosh Chamber of Commerce.
There are many good things happening in Oshkosh
that we should take note of: the progression of the US
41 Project, the landscape and development enhancements on the University of Wisconsin – Oshkosh campus, and the 28th year of Waterfest just to name a few.
I extend a friendly “Welcome Back” to all the aviation
enthusiasts as they visit Oshkosh this month for EAA
AirVenture Oshkosh 2013. It’s amazing that in September 1953 at the first gathering there were less than
150 people, and now the event holds the title of "The
World's Greatest Aviation Celebration." This is truly
something to celebrate.
Nationally and State-wide, we will continue to
monitor progress on the State’s budget, as well as
Health Care Reform that is scheduled to be rolled
out January 1, 2014. As Health Care Reform progresses, we will continue to provide our members
with programs, workshops and seminars to keep you
informed.
Inside the Chamber, the staff continues to make
progress in new membership and member retention,
including pursuing its strategic plan of ‘Developing a
clear, unbiased and easily understood illustration of the
value that the Chamber delivers to its current, and new,
members.’ While this plan is not something that can be
achieved overnight, I am pleased to say that we have
implemented new procedures such as call campaigns,
direct mail pieces, updated documentation, membersuggested Seminars/Workshops, and much more to
assure our members are getting the most out of their
relationship with us.
The Oshkosh Chamber of Commerce ranked in the Top
100 Most Social Media Friendly Chambers of Commerce in the U.S. by OnlineMBApage.com, and ranked
#1 in Wisconsin by the staff at OnlineMBApage.com.
For the Chamber to be recognized in Wisconsin for
social media demonstrates our mission of being about
our members
As an addition to the strategic plan above, we are
pleased to be rolling out a new partnership with Benefit
Advantage, Inc. The association with Benefit Advantage
will offer our members 4 options to compliment an existing plan: Premium Only Plan (POP), Flexible Spending Account Administration (FSA), Health Reimbursement Arrangement Administration (HRA), and COBRA
Continuation.
Thank you to all our 1,087 members, the community,
local officials and everyone else that makes this city
run; I am proud to be a business executive in Oshkosh, and I hope that we will continue to bring in
more and more business opportunities.
Vicki Updike
2012-13 Oshkosh Chamber Chairman of the Board
and President of Miles Kimball Company
NewsWave
www.oshkoshchamber.com 5
Construction & Collaboration
Pave the Way for Oshkosh
By: Jackie Kempf
In 1926, US 41 broke ground to provide a
transportation corridor for the movement of goods
and services within the state, and other market areas
outside the state of Wisconsin.
Fast forward and it is now estimated that US 41 sees as
many as 150,000 vehicles and 80 million truck tons of
freights moving along this route on a daily basis.
With the steady, and heavy, increase in traffic flow on
US 41, there was a need to create a more attractive,
high-quality highway connecting Green Bay, the Fox
Valley and northern Wisconsin, as well as major urban
centers in Madison, Milwaukee and beyond.
In 2000, the Department of Transportation quietly
began investing in the state’s transportation system
with the start of the $550 million/second largest
highway project in Wisconsin state history; named
the US 41 Project. 17 miles in Winnebago County
were going to welcome new interchanges, additional
lanes, road lighting, and a recreational trail. And
possibly a rename/new designation.
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March
2013
Interstate 41
As the DOT was moving through the environmental
& design phases of this project, the legislation to
designate US 41 a federal interstate was added to the
2005 federal highway bill by Congressman Tom Petri.
The 2005 SAFETEA LU transportation law designated
the corridor from Milwaukee to Green Bay a “future
interstate.” Designating the highway as an Interstate
is expected to increase the safety of the road, create
a corridor identity, and bring broader benefits to
the state of Wisconsin. Additionally, it should boost
economic prospects in Northeast Wisconsin and help
attract new industry to the region.
The proposed I-41 would make the roads safer to
travel in that everything on an interstate system is
intended to protect its travelers including: guide rails
on hazardous stretches, berms or concrete dividers in
the median, landscaping that screens oncoming lights,
markings, breakaway signs and lampposts.
“The designation of US 41 to I-41 would make traveling
easier and safer for the highway users: drivers,
passengers, and pedestrians,” said Congressman Tom
Petri. “I-41 would be brought to interstate standards
including the lengthening of on- and off-ramps to
prepare for future metering which results in satisfying
the highest criteria of any roads in the U.S.”
The 2005 SAFETEA LU transportation law has a
roadblock; however, specifically allowing trucks
currently operating on US 41 in Wisconsin to
continue to use 41 once it has been converted to
an Interstate. Because US 41 between Milwaukee
and Green Bay is a crucial corridor in Wisconsin
for economic activity, without this grandfather
provision, trucks weighing over 80,000 pounds that
are currently driving on the US 41 will be forced to
use alternative streets. Increased truck usage on
populated city streets, and on narrow and winding
rural roads, produces a greater safety concern than
allowing the traffic on the Interstate system.
Petri states that “Working on the interstate designation
has been part of the overall US 41 project, and
we anticipate that in the coming weeks with the
amendment we are proposing to grandfather in
‘currently operating trucks’ that we will see an
Interstate 41 in the future.”
closure information.
“The level of communication coming from the DOT
on this project has been extraordinary. The WisDOT
created brochures that laid out a construction
timeline, along with maps to help visualize and plan
for the traffic interruptions,” said Connie Drexler,
President of the Oshkosh West Side Association.
The West Side Association worked with the WisDOT
and the City of Oshkosh to develop a directional sign
project to help people find their way during the most
intense part of the project—the Hwy 21 overpass
reconstruction.
Aesthetic and functional designs reflecting the
community’s culture and history were also an integral
part of the US 41 Project in Winnebago County.
WisDOT communicated with local officials to obtain
insight into the historic, and celebrated, cultural
aspects of the area, and the subsequent designs
were posted on the US 41 Project Web site for public
commentary.
Sen. Tammy Baldwin and Sen. Ron Johnson are both
expected to do the same in Senate.
US 41 Project Development
As the US 41 development continued past the
2005 Interstate proposal, 2006 – 2007 welcomed
roundabouts into scope of the project. Roundabouts,
quickly becoming the future in many towns, were
added from numerous city council meetings.
In 2009, the project began physical construction
on local roads such as Witzel, Cty K, the Snell Road
overpass, and a roundabout on Highway 45. This step
was critical in the US 41 Project for providing Oshkosh
residents with a way to get over the highway.
US 41 Project Features:
• 9th Avenue: Reconstructed to provide bicycle and pedestrian accommodations; lengthened entrance and exit ramps.
Additional improvements were done to:
o Fernau Avenue
o Snell Road
o Stillman Drive
Winnebago County Construction Project Manager
Tom Buchholz saw the entire process from the initial
Environmental Phase, to the Design, through the
Construction, to the roads we see today.
• US 45: June 26, 2012, marked the completion of the $31 million project that provides
free-flow northbound and southbound movements, as well as a new bridge over US 41 to
connect West Snell Road east of US 41.
“From a project standpoint, the construction has been
better than expected,” said Buchholz. “The contractors
did a wonderful job; completing projects even faster
than anticipated.”
• Breezewood Lane Bridge: Reconstructed to
include bicycle and pedestrian accommodations; Bell Street bridge over railroad tracks
was also reconstructed.
Communication Proves Beneficial
Two-way communication to communities and
businesses along the corridor was key to the
success of the largest highway construction project
in Northeast Wisconsin. Tactics to assure that the
public was well informed included the creation of a
US 41/WIS Project Communication Manager, artist’s
renditions, a scale model, community gatherings,
interactive maps, and weekly e-mails announcing
• WIS 21: On October 29, 2012, the $54 million US 41/WIS 21 interchange opened. It was
designed so that WIS 21 passes over US 41
and includes bicycle and pedestrian accommodations.
NewsWave
www.oshkoshchamber.com 7
The aesthetic design options for local bridges crossing
US 41 and mainline bridges crossing local roadways
incorporate architectural concrete detailing, special
fencing, stained concrete and landscape development
in roundabouts.
Lake Butte des Morts Causeway
Originally opened in 1955, the Lake Butte des
Morts Causeway is being upgraded to accommodate
increasing traffic volumes on US 41 with an eight-lane
crossing created by widening the existing structure to
the west. As the Lake Butte des Morts Causeway opens
and improves traffic flow between WIS 21 and US 45
interchanges, one of the highly-anticipated benefits is
the bicycle/pedestrian recreational trail that connects
to the Wiouwash Trail on the north end.
This trail provides the community with access to fishing
on Lake Butte des Morts and interpretive displays
featuring culture and history of the state’s diverse
Native American tribes. The WisDOT received input
from the eleven federally recognized Native American
tribes of Wisconsin, and the resulting kiosks will reflect
each tribe’s story. Unique designs on each bridge
(span) of the causeway will celebrate earth, fire and
water—valued elements of each tribe’s culture. Piers
supporting the causeway will depict the native rice
beds, the spring of life and the fisheries of Lake Butte
des Morts.
“The opening of the causeway will be much safer
and more convenient for residents and visitors
to reach all of the businesses along the Hwy 41
corridor, plus the new infrastructure opens up great
opportunities for economic growth,” says Drexler.
“Oshkosh is poised for great things. I can’t wait to see
what the next couple of years bring.”
Job/Economic Growth
Four segments of the US 41 Project received funding
through the American Recovery and Reinvestment Act.
This funding provided the opportunity to advance work
on these segments, revitalize the area and create job
opportunities in Northeast Wisconsin.
It is estimated that:
• Roughly 860,000 jobs exist along the highway
• 23% of the state’s manufacturing facilities are along
this corridor
• 23% of the state’s retail and wholesale businesses are
located on the 41 future interstate
• The areas connected by US 41 represent:
o 56% of the state’s population
o 57% of the state’s manufacturing facilities
o 52% of Wisconsin’s retail and wholesale businesses
• Counties that US 41 runs through also account for
$3.3 billion in tourism expenditures each year
In the Future
The overall goal of the US 41 Project was to improve
the quality of life for the people who live, work or
travel on or near this important highway. With the new
efficient regional and state transportation corridor
that offers less danger to its commuters and minimal
environmental impacts, it is safe to say that this is a
goal that has been achieved.
Interesting Facts
from the quantities of materials used in this project
793 tons of asphalt was used in the entire 41 Project = 4,182 Blue Whales
9,200,00 cu. yds. of excavation was used = enough to build 2.8 Great
Pyramids of Egypt
1,973,000 sq. ft. of bridge structures = enough to cover Lambeau Field 34
times
The project used 3,243,300 sq. yds. of concrete pavement = enough to pave
over 123 Manhattan city blocks
The project employed approximately 5400 workers and 210 companies on US
41 Brown and Winnebago.
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2013
LAKE BUTTE DES MORTS CAUSEWAY PATH
US 41
|
Winnebago County, Wisconsin
2013-05-28
NewsWave
www.oshkoshchamber.com 9
The 61st Annual World's Greatest Aviation Celebration
July 29 – August 4
As an Oshkosh community member, what does the return
of the “The World’s Greatest Aviation Celebration” mean for
you?
Entertainment
•Presented by Ford Motor Company, legendary band
Chicago will take the stage on Opening Night; Monday, July
29. This concert is free to all AirVenture attendees that day
and will be held on Phillips 66 Plaza following the afternoon
air show. In March 2013, Chicago's multiplatinum two-disc
bestseller, The Very Best of Chicago, charted at No. 1 on the
Billboard Catalog and Digital Catalog charts, making them
the first American rock band to chart Top 40 albums in six
decades.
•On Friday, August 2nd, at the Fly-In Theater, attend a
special preview screening of Disney's Planes, the animated
comedy adventure from above the world of the popular
2006 film Cars. Disney's Planes features a talented roster
of voice talent, including Dane Cook, Brad Garrett, Teri
Hatcher, Julia Louis-Dreyfus, Stacy Keach, and more.
•Gary Sinise and the Lt. Dan Band will perform at the grand
finale of a daylong salute to veterans on Friday, August 2.
Performing for the fourth time at EAA AirVenture since
2008, the popular band will be hosted at by the Disabled
American Veterans and the EAA Warbirds of America at the
Phillips 66 Plaza stage.
•After a one-year hiatus, the EAA AirVenture Concert Band
will reconvene and perform at the convention this year. More
than 300 people from 32 states and three other countries
have participated. Experience levels range from retired
musicians to junior high school students, former military
band members, and others. It's the first (and only) band
known to be composed of attendees at an aviation event.
Salute to Women:
•Women Soar You Soar will be held August 1-4; 100 young
women can discover aviation-based careers available to
them, and plug into a women-mentor network.
•Women aviators and enthusiasts can attend the
WomenVenture held on Friday, August 2; this event also
includes the new WomenVenture Power Lunch. Featured
speakers include Amanda Wright Lane, great-grandniece
of Orville and Wilbur Wright and a trustee for the Wright
Family Fund of the Dayton Foundation; Sherry Carbary,
vice president of Boeing Flight Service; and Z. Nagin Cox,
a member of NASA's Mission Operations Flight Team and
Mars Science Laboratory.
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March
•Patty Wagstaff, the three-time National Aerobatic
Champion and National Aviation Hall of Fame member,
is returning to the EAA fly-in convention's air shows in
2013 flying new aircraft and performances. Wagstaff will
fly several days in the afternoon air shows, presented by
Rockwell Collins.
Aviation Excitement:
•The first public flights of the Yves “Jetman” Rossey;
presented by Breitlingeritling, the Swiss native uses
technology and his own body to become a jetwing capable
of extended-period flights.
•The appearance of the World War II-era B-29
“SuperStratofortress” and the B-24 “Liberator” bombers
from the Commemorative Air Force.
•The “Tora, Tora, Tora” aerial re-enactment of the events of
December 7, 1941. These dynamic and poignant warbird
air show performances will be part of the EAA AirVenture
Oshkosh afternoon shows on August 2-3, including during
the annual Salute to Veterans Day on Friday, August 2.
•First time Oshkosh appearance of World War II airplanes
from the Texas Flying Legends collection.
•The EAA AirVenture Oshkosh Night Air Show, one of the
most popular additions to The World's Greatest Aviation
Celebration lineup over the past quarter-century, will be even
bigger in 2013 with the addition of a second night show
scheduled for Wednesday, July 31.
Additional AirVenture Notes:
•Country music legend Aaron Tippin is joining the Little Toot
airplane family as he and Tommy Meyer, son of Little Toot
designer George Meyer, partner to bring back the airplane
to its proper place in aviation history. The first fly-in to see
Little Toot was the 1957 EAA fly-in convention in Milwaukee,
Wisconsin, where it earned the Mechanix Illustrated
Outstanding Achievement in a Homebuilt Aircraft Award.
EAA Sport Aviation magazine labeled the airplane "the
Cadillac of biplanes." at the time.
•The Innovations Pavilion offers Aerospace innovators and
entrepreneurs a location to display designs and inventions
to showcases new ideas, technologies, and products that
advance aviation.
Make sure to visit www.airventure.org for the latest news,
and to learn more about daily events, including schedules,
and advance purchase of admission, camping, aircraft flights,
and more.
Oshkosh Chamber Ranks #1 in Social Media
The Oshkosh Chamber of Commerce ranked
in the Top 100, and 1 in Wisconsin, of the Most
Social Media Friendly Chambers of Commerce in
the U.S. by OnlineMBApage.com.
Meet Your
Ambassador
To determine this ranking, the staff at OnlineMBApage.com searched the most popular social
media sites and recorded the number of followers, likes, etc. for approximately 550 chambers of
commerce, out of the 7,000 U.S. chambers, that met the minimum requirements for consideration. Points were then awarded to each chamber based
on Facebook, Twitter, LinkedIn, and YouTube, with additional points for
Flickr, Google Plus, and Pinterest.
“The Oshkosh Chamber of Commerce’s national ranking of #76, and the
only Chamber to be recognized in Wisconsin for social media, demonstrates
our mission of being about our members,” Oshkosh Chamber of Commerce President John Casper said. “We are thrilled to be acknowledged by
OnlineMBApage.com for the innovative work we are providing in the social
media space and the value it is bringing to our customers.”
Oshkosh marketing agency Candeo Creative partnered with the Oshkosh
Chamber of Commerce in 2012 to launch their social media marketing
strategy.
“At Candeo Creative, we worked with the Oshkosh Chamber to develop a
formula that combined social community management and content marketing,” Candeo Creative President Zack Pawlosky said. “This partnership gave
us the opportunity to create a content plan to build and manage the Chamber’s social media platforms, and provide creative execution.”
Nick
k Behnke
h k
Schaefer Behnke Group LLC,
has been a Chamber Ambassador
for about one year.
Why did you choose to become
an Ambassador?
I chose to become an ambassador to
meet new people, who turned out to
be great, as well as to know what is
going on in Oshkosh.
What do you enjoy about being
an Ambassador?
Submit Business
Information
for AirVenture booth
The Oshkosh Chamber of Commerce, along with
the Oshkosh Convention & Visitors Bureau, will coordinate an information booth for visitors of AirVenture 2013. The Oshkosh visitor’s booth will include
information about restaurants, shopping, entertainment, cultural activities and more. Chamber members are invited to submit 50 copies of a flyer or
brochure for distribution at the booth. The information is due at the Chamber building, 120 Jackson St.,
by July 10th. For more information, contact Jackie
Kempf at (920) 303-2265,
ext. 20, or [email protected].
The best part about being an ambassador is the fellow ambassadors. These
are really great people who care about
Oshkosh. You become really informed
about all that is going on in Oshkosh.
What are the benefits?
The benefits are information, new
friends, new clients, and the ability to
get out and see all the new “stuff ” going on in town such as new businesses,
relocations, events, and new people to
our area. I highly recommend becoming an ambassador to anyone who
wants to know the city and her people
better!
NewsWave
www.oshkoshchamber.com 11
Chamber Clips
Promote through the Chamber!
tions for either Small Business of the Year and Woman of
Achievement awards!
Have a press release you’d like to share with your peers?
Then you’re in luck because the Oshkosh Chamber is posting press releases to its LinkedIn page, on the Discussion
Board, free of charge for members. Approved press releases
will be posted to the site within 24 hours of submission.
Press releases pertaining to promotions, awards and new
hires will also be posted to the LinkedIn page, as well as
published in either NewsWave or Member Matters.
Please send press releases/event notes to Jackie Kempf at
[email protected].
Don’t forget to follow the Oshkosh Chamber of Commerce
on LinkedIn to get the latest news!
Chamber members are encouraged to submit nominations
for these awards by Friday, September 20th. Nomination
forms for both awards are available online:
For more information on the annual meeting, to make a
nomination, or to become a sponsor of this networking
event, please contact Jackie Kempf at
[email protected] or 920-303-2265 ext. 20.
Advertising with the Chamber
The Chamber is in the process of putting together its annual Membership Directory and Profiles magazine.
Celebrate your business!
Advertising spaces are available for both publications, and
discounts apply to members who choose to submit ads in
both publications.
Is your business celebrating a milestone anniversary in
2013? Why not share that news with other Oshkosh Chamber members? Contact Jackie Kempf at [email protected] (920) 303-2265 ext. 20 to learn how we can
work together on celebrating your business success!
Profiles is distributed once a year and features member
profiles in the areas of destinations, economic development,
education, and health care. Profiles is circulated to business owners for visitors, hotel rooms across Oshkosh, new
resident Welcome packets, and EAA guests
Volunteers for Operation Thank You
The Membership Directory is published annually, and is
distributed to all Oshkosh Chamber members, prospective
residents and businesses. The publication offers community profiles and a full directory of all Oshkosh Chamber
members.
Operation Thank You is an annual event when Chamber
volunteers visit each of the Chamber’s members in the
Oshkosh area to thank them for their continued support
throughout the year.
Volunteers are needed to help support the 2013 Operation
Thank You on Thursday, October 10th. Volunteers for this
one-day event will start their day off with a complimentary
continental breakfast at 7:30 a.m. at the Oshkosh Chamber
(120 Jackson Street), network & create valuable contacts
during the day while making Membership Directory deliveries, and finish the day attending the Business After Hours
at Legends Sports Bar & Grill, as a guest of the Oshkosh
Chamber.
To volunteer or for more information, contact Megan Kok
at [email protected] or 920-303-2265 ext. 16.
Save the Date!
The 106th Oshkosh Chamber Annual Meeting has been set
for Monday, October 28th, 2013. Keep an eye out for more
details on this event. Visit
www.oshkoschamber.com today to submit your nomina-
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NewsWave
July
2013
March
2013
For more information on advertising with the Chamber
in either of these publications, as well as other Chamber
avenues, please contact Jackie Kempf at
[email protected] or 920-303-2265
ext. 20.
Ribbon Cuttings
Convention & Visitors Bureau
100 N. Main Street
Insight Eyecare
251 N. Sawyer Street
Photo by Megan Kok
Photo by Megan Kok
Butte des Morts Causeway
Hwy 41
Photo by Megan Kok
Best Western Premier Waterfront Hotel
1 N. Main Street
NewsWave
www.oshkoshchamber.com 13
Calendar of Events
July
August
Sales Club
7:30 a.m.
July 9
Oshkosh Chamber building
Business After Hours
5:00 p.m. to 7:00 p.m.
August 6
Dublin's Irish Pub
Social Hub: Instagram
7:30 a.m.
July 11
Oshkosh Chamber building
Social Hub: Running Contests in
Social Media
7:30 a.m.
August 8
Oshkosh Chamber building
A.M. Oshkosh
7:45 a.m. to 9:00 a.m.
July 16
Oshkosh Area United Way, Inc.
Business After Hours
5:00 p.m. to 7:00 p.m.
July 18
Leach Amiptheater/Waterfest
Sponsored by Oshkosh Area
Community Foundation
14
NewsWave
July
2013
March
2013
Bank First National/Oshkosh
Chamber Golf Outing
11:30 a.m.
August 12
Lake Breeze Golf Club Winneconne
A.M. Oshkosh
7:45 a.m. to 9:00 a.m.
August 14
Benesch
Social Hub participants
Business After Hours participants
A.M. Oshkosh
Credit Card, ATM and POS Processing Services
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Wednesday, August 14
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www.oshkoshchamber.com 15
Business Briefs
Borsche Roofing Professionals, Inc. has been
honored by the Associated Builders and Contractors with their highest Platinum Safety Award for
2012. Borsche, an industrial, commercial and
institutional roofing contractor since 1945, received the ‘Platinum’ award of achievement for
zero recordable accidents in 2012. The latest in a
series of awards, the company services Wisconsin
and the UP of Michigan.
CN (Canadian National) is accelerating work
on the US$33-million upgrading of its Whitehall
Subdivision in Wisconsin to increase car-loading
capacity and train velocity for the growing frac
sand supply chains of Badger Mining Corporation,
Preferred Sands of Wisconsin LLC, Atlas Resin
Proppants LLC, and Taylor Frac LLC.
First Weber Group would like to congratulate the
following agents for being Associates of the Month
for May: Megan Lang, Gene Young, Dick Casey,
Kris Janasik and Russ Williams.
Dave Krueger, MD, is the new executive director of Bellin-ThedaCare Healthcare Partners, an
integrated clinical initiative between Bellin Health,
ThedaCare, and their independent physicians.
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July 2013
March
2013
Kevin J. Lyons, an attorney with Davis & Kuelthau,
s.c., has been elected to serve a two-year term as
Treasurer on the Board of Directors of the State
Bar of Wisconsin.
Anderson Vision and Northshore Eyecare have
merged to form InSight Eyecare offering state of
the art eyecare. Insight Eyecare is located at 251
N. Sawyer, formerly Morton Drug.
Consolidated Construction Company announces
recent staff additions to its team. Adam Heindel,
AIA, LEED-AP BD+C has rejoined the company
as an Architect, Judy Teale has joined the team as
an Architectural Designer, and Ryan Sawall, P.E.,
LEED AP BD+C has joined the organization in the
role of Project Director- Southeast Region Operations.
Marketing agency Candeo Creative took on Tyler
Morey as the Community Manager.
Business
After Hours
July 18
5:00 - 7:00 p.m.
Leach Amphitheater
Beverages for the July
Business After Hours
Sponsored by:
Waterfest Admission
is included
Pepsi Beverages Company
and Wisconsin Distributors
Sponsored by:
Oshkosh Area Community
Foundation
Register for
Business After Hours
Phone (920) 303-2266
Online www.oshkoshchamber.
com/event-calendar/
Admission Fees:
$6 pre-registered, $7 at the door
(Register by 1 p.m. the day of the
event to receive the $6 rate)
Stay in touch with new
connections on Twitter:
#OshBAH
Next Business After
Hours
August 6
5:00 - 7:00 p.m.
Dublin's Irish Pub
2070 W. 9th Avenue
NewsWave
www.oshkoshchamber.com 17
Waterfest Celebrates
28 Years of Rocking the Fox!
This summer’s Waterfest season includes 10 great evenings of entertainment rocking-out at the Leach
Amphitheater Thursdays all summer long from Thursday, June 20th to Thursday, August 29th.
Summer
Sum
mmer 2013 LLine-up
inee-up
p
July 11: Little River Band • Paul Sanchez
• Alex McMurray and Special Guests
July 18: American English • Three Beers
til Dubuque
July 25: Survivor • Mt. Olive
August 1: Lukas Nelson & Promise of the Real • Brett
Newski • Sly Joe and the JUMBO Smooth Operators
August 8: Spin Doctors • Copper Box
August 15: The Tubes • Dwight Twilley
August 22: Rusted Root • The Iguanas
August 29: Kenny Loggins • Blue Sky Riders • The
Whigs • The Outer Vibe
Register as a Waterfest Warrior to get alerts and updates by emailing [email protected]. For details on
prices and for a complete schedule, “like” Waterfest on Facebook or visit its website at www.waterfest.org.
Live at Lunch
2013
e
hedul
r Sc
umme
S
July
This year marks the 10th year of Live at Lunch, bring-
ing the community downtown for a free family friendly
event showcasing some of our best local artists over the
noon hour. Come to the Opera House Square to enjoy
10
17
24
31
the summer sun, lunch from a downtown restaurant,
cool music
August
and great company!
7
Please bring lawn chairs and/or blankets
for the show.
18
NewsWave
July 2013
Patchouli/Food by New Moon
Donna Rizicka Trio/Food by The Roxy
Sly Joe/ Food by Plant Perk
Erin Krebs and Jeff Johnston/
Food by Manila Resto
14
Joe Scheibinger & Janice Marie/
Food by Lara’s Tortilla Flats
Rob Anthony/Food by Beckets
New Members
AlliedBarton Security Services
Security Control Equipment/Systems
1018 W. South Park Avenue, Oshkosh
Phone: (920) 233-0042
Contact: Mr. Derek Gessler
Right at Home
Home Health Services
2100 Omro Road, Ste. H, Oshkosh
Phone: (920) 651-9400
Contact: Pamela Lang &. Carrie Sullivan
CrossFit Oshkosh
Health Clubs
2909 Green Hill Court, Unit G, Oshkosh
Phone: (920) 385-0315
Contact: Mr. Austin Phillips
Rogers Pump Company LLC
Pumps - Dealers
P.O. Box 943, Oshkosh
Phone: (920) 231-6080
Contact: Mr. Andy Rogers
Elite Auto
Automobile Dealers
2944 Jackson Street, Oshkosh
Phone: (920) 651-7600
Contact: Mr. Mike Bennett
Sparque, Inc.
Education/Training
1330 Partridge Court, Oshkosh
2436 W. Bloomingdale Avenue, Chicago
Phone: (773) 227-3438
Contact: Ms. Carolyn Schmidt
Enchanting Decor & Gifts, LLC
Furniture - Retail
P.O. Box 2843, Oshkosh
031 Oregon Street, Oshkosh
Phone: (920) 651-3490
Contact: Ms. Erin Gaertner
Tower Tool & Coatings
Paint/Wallcovering - Retail/Wholesale/Mfrs
922 Oregon Street, Oshkosh
Phone: (920) 230-7107
Contact: Mr. Loren Rangeloff
Hibu
Marketing Consultants
5733 Grand Market Drive, Ste. A, Appleton
Phone: (920) 915-0962
Contact: Mr. Scott Sabel
OSHKOSH CHAMBER ANNOUNCES PARTERNSHIP WITH BENEFIT ADVANTAGE, INC.
The Oshkosh Chamber of Commerce is pleased to
announce another partnership for its members with
the Wisconsin, privately-held organization Benefit
Advantage, Inc.
The association with Benefit Advantage will offer Oshkosh Chamber of Commerce members 4 benefit plan
options: Premium Only Plan (POP), Flexible Spending Account Administration (FSA), Health Reimbursement Arrangement Administration (HRA), and State Continuation & COBRA Administration.
“The goal of this relationship is to offer our members, whether they have 2 or 3,000 employees, an option to
compliment their existing benefit plans,” said John Casper, Oshkosh Chamber of Commerce President. “Partnering with a leader in Employee Benefit Services solidifies our strategic goal of enhancing the value of the Oshkosh
Chamber of Commerce membership.”
For more information about the Oshkosh Chamber of Commerce/Benefit Advantage program, visit www.oshkoshchamber.com. You can also contact Benefit Advantage directly at 800-686-6829; ask for Lynn Metoxen at
extension 140.
;'
professionals
...where
emerge as
leaders.
One Master of Business Administration Degree.
Two Paths. Professional & Executive.
Thinking about getting your MBA? Choose the path
that fits your level of experience, career goals and time
commitment. Discover which path is right for you and
apply for Fall 2013.
For more information, visit uwosh.edu/go/mba or call
920-424-3199 or toll-free 800-633-1430.
Holly Brenner, BBA ‘98, MBA ‘09
Director of Marketing & Business Development
Agnesian HealthCare, Fond du Lac
20
NewsWave
July 2013
Ask the Expert
The Five Fundamentals of a Business Plan
One of the greatest obstacles for many companies in developing a
strategic plan is that they are unsure what to include in it. I’d like
to eliminate that obstacle for you today by providing you the five
essential elements that should be part of every business plan.
These five fundamentals have been gleaned from my experience
completing over 1000 planning processes across 300+ industries
and witnessing what the most successful organizations are focusing
on to outpace the competition.
It is estimated that approximately 30-percent of American
companies develop and execute an annual business plan. These
plans often include such important items as a SWOT analysis
and a mission statement, but do not consider what we call the
fundamentals. If you have already completed your 2013 business
plan, I would challenge you to add these fundamentals to enhance
your level of success.
If you have not created a plan for 2013, the time is now to
implement these essential strategic components into your business.
Here are the five fundamentals that should be included in your
plan:
department (tactical) plans, you are working “on” the business in
each department so you are more efficient when you work “in”
the business. To me, department planning is what separates a very
profitable organization from an average one. As each department
completes its “on the business” action plans, the progress of the
organization accelerates.
5) Plan execution review: To ensure your success, define when
your planning team is going to sit down and review action plan
completion, financial statements and measurement matrix. Most
organizations hold their plan execution review on a monthly basis.
This process instills discipline and accountability into the culture
of your organization to ensure the plan is implemented. Don’t
go through all the work of developing a good solid business plan
and then let it collect dust on the shelf! Put it to work every day
throughout your organization.
“Those Who Plan, PROFIT!” I am confident
that if you implement these fundamentals
into your business, you will experience top
and bottom line growth.
1) Competence/differentiation: First and foremost, you must
define your competence. It is estimated that only one of every ten
organizations clearly defines why a customer is going to buy from
them instead of from somebody else. This is the most important
question your organization has to answer. A competence leads to
a clear differentiation for your organization; it is what sets your
company apart. It is the one thing that you do better than your
competitors and why your customers are willing to give you more
business and pay you for it. As consumers, we make decisions
every day to shop at certain stores, eat at particular restaurants and
do business with specific companies because we want something
only they provide. And in many cases we know that we pay more
for it, but we are okay with it because it is what we want. Then
why wouldn’t you define why a customer is going to choose to do
business with you? I like to say that without a clear competence
and differentiation, you are just selling vanilla ice cream. You must
“Stop Selling Vanilla Ice Cream.”
2) Talent management: Building a skill-set aligned team is
the number one reason for success in an organization. You can
have a great strategy, but if you don’t have the right people in the
right positions, it’s not going to happen. Implementing a talent
management system gives your organization the ability to identify,
select, develop and retain the talent needed to execute your strategy.
“Build the Team to Achieve Your Dream!”
3) Tangible value: The next fundamental is making your
competence tangible. Everybody says they have the best service or
the best quality, but few prove it. It is your responsibility to prove
to your customers, and potential customers, in financial terms
the tangible value your competence delivers to their organization.
With current customers you prove it through consistent business
reviews. With potential customers, who have never experienced
your competence before, you must prove the tangible value of your
competence they will receive as a customer through your sales and
marketing tools and process.
4) Department plans: When you develop and execute
Steve Van Remortel
An international speaker, strategist, advisor and author of the award-winning book,
“Stop Selling Vanilla Ice Cream.”
[email protected] or go
to smadvisors.com or stopsellingvanillaicecream.com.
Around the Town
Music concerts
Live at Lunch
Noon to 1 p.m. Wednesdays
(no concert July 3)
Opera House Square
www.oshkoshchamber.com/live_at_
lunch
Patchouli
Noon – 1:00 p.m. July 10
D. Ruzicka Trio
Noon – 1:00 p.m. July 17
Sly Joe
Noon – 1:00 p.m. July 24
Erin Krebs & Jeff Johnston
Noon – 1:00 p.m. July 31
Joe Scheibinger and Janice Marie
Noon – 1:00 p.m. August 7
Rob Anthony
Noon – 1:00 p.m. August 14
Waterfest
Gates open at 5:45 p.m.
Thursdays (no concert July 4)
Leach Amphitheater
www.waterfest.org
Little River Band
6:00 p.m. July 11
Survivor • Mt. Olive
6:00 p.m. July 25
Lukas Nelson & Promise of the Real
• Brett Newski • Sly Joe and the
JUMBO Smooth Operators
6:00 p.m. August 1
Spin Doctors • Copper Box
6:00 p.m. August 8
The Tubes • Dwight Twilley
6:00 p.m. August 15
NewsWave
July 29 – August 4
EAA AirVenture 2013
Wittman Regional Airport
www.airventure.org
Lifest
July 11 - July 14
Sunnyview Expo Center
ww.lifest.com
August
ROCK USA 2013
July 17 - July 20
Ford Festival Park
www.rockusaoshkosh.com
“Streaming” Live at the Leach: Tues.
Night Concert Series
July 9 & August 13
6:00 p.m. - 9:00 p.m.
Leach Amphitheater
Kids from Wisconsin! at the Leach
August 18
12:00 p.m.
Leach Amphitheater
Ongoing Exhibits
Chihuly Venetians
Paine Art Center and Gardens
Steampunk
Oshkosh Public Museum
www.oshkoshmuseum.org
July
American English • Three Beers til
Dubuque
6:00 p.m. July 18
22
Rusted Root • The Iguanas
6:00 p.m. August 22
Kenny Loggins • Blue Sky Riders •
The Whigs • The Outer Vibe
6:00 p.m. August 29
July 2013
March
2013
Oshkosh Sawdust Days
July 3 - July 7
Menominee Park
www.sawdustdays.com
Faire on the Green
July 7
9:00 a.m. - 4:00 p.m.
Paine Art Center and Gardens
www.thepaine.org
Family Night
July 20
5 p.m.
Leach Amphitheater
Mayor’s Breakfast
August 2
6:00 a.m. – 10:00 a.m.
Leach Amphitheater
EAA Runway 5K
August 3
7:00 a.m.
EAA AirVenture Grounds
www.airventure.org/run/
Oshkosh Area Triathlon
August 4
6:45 a.m.
Lake Winneconne Park
www.msenow.com/
Winnebago County Fair
August 6 - August 11
Sunnyview Expo Center
www.winnebagocountyfaironline.
com
Aqua Fiesta Days!
August 6
1:00 p.m.
Pollock Community Water Park
www.ci.oshkosh.wi.us/Parks/Pollock_Community_Water_Park/
Shake The Lake
August 31
11:00 a.m.
Menominee Park
Member Spotlight
Putting a Premium on People
By Bruce Schooley,
Owner of In-Depth Cleaning Professionals, Inc.
To some, running a business may be all about crunching
numbers and cutting corners to save cost. But ask yourself,
“What does that say about me, my employees and my
customers?” Not much.
My wife, Cindy, and I are founders of In-Depth Cleaning
Professionals, and we live by this motto: Put People First. When
I say people, I mean your customers, your employees, and most
importantly, yourself.
On Keeping Your Word
If you are a business owner, you, your word, your employees,
and your promise are your business.
As a business owner, I am keenly aware of how other consumer
businesses portray themselves to me. Recently, I find myself
more dismayed than delighted by the service I’ve received.
When my wife and I built our house, our builder had no idea
his people went AWOL for 18 days. How is that possible? How
does he sleep at night knowing his people, his employees, are
sullying his name, his reputation, and his business?
I have no problem sleeping because I’m like the hands-on
baseball coach who loves the game and knows the game
because I have played the game. My employees know exactly
what to do when we begin a new job because we have gone
over the assignment from top to bottom. I trust my employees
to represent In-Depth Cleaning Professionals, and I trust my
team leaders to be the best stewards of me, my name, and my
business.
On Finding True Value
There is not a CEO, business owner or homeowner out there
who is not looking for value. Let me be perfectly clear: I said
“value,” not cheapest.
I have been in the commercial and residential cleaning business
since the early 1990’s. I can’t tell you how many times people
ask me, “Why don’t you offer coupons or give me a discount?”
If I had a nickel every time I get that “discount-is-key” talk, I
could retire. I chuckle because if you don’t believe with great
conviction about what you’re producing or offering, then
you need to get out of that business. I believe in the services,
equipment, professional training, and technicians that In-Depth
Cleaning Professionals provides. So why in the world would I
change my core beliefs by devaluing everything that In-Depth
Cleaning Professionals stands for?
On Making It Personal
Let me tell you a story; we had a client that told me she had
decided to go with a cheaper service for her commercial
janitorial needs. She said, “I know you do good work, but this
guy promised me the same quality work for much less.” Then
she said, “It’s not personal.”
Wow. It’s not personal. Those three words raised my hackles
because it is personal. We take it personal at In-Depth Cleaning
Professionals because we take care of each building, and home,
as if it is our own.
Less than a month later, the same client called back. She learned
the hard way that the impersonal discounter knew nothing
about personal touch. She was a little sheepish when she said,
“They were here for a few weeks. The cleaning was terrible, and
they raised the price. It was a classic bait-and-switch. I need you
to fix this mess.” We did, and we did it with a smile.
On Developing Meaningful Relationships
I take our personal and work vehicles to an automotive
dealership in Neenah to be serviced. I know I could go to the
fast-food service equivalent of an auto shop, but I don’t because
I trust the service I get. I trust them because of the consistent
great service from my main guy; he always delivers what he
promises.
What a simple, yet powerful, business concept. You make a
promise. You keep it. In keeping those promises, that dealership
has a fan for the life in me.
Don’t aim for the cheap, meaningless relationships when it
comes to your life and your business. Develop meaningful ones
that last. We, at In-Depth Cleaning Professionals, do just that
with our employees and with our customers. We entrust our
employees with the great responsibility to do our name right.
We are entrusted by our customers to do their business or home
right, the first time, every time.
Put a premium on people, and you will be
guaranteed great returns.
NewsWave
www.oshkoshchamber.com 23
Oshkosh Chamber of Commerce
120 Jackson Street
Oshkosh, WI 54901