supergraphics brief
Transcription
supergraphics brief
UNIT 4: Orientation towards Routes | Brief 1 Brief Theme: Intentional Experimentation Learning outcomes (see course handbook): 13, 14, 15 Culture swap BA [HONS] GRAPHIC DESIGN DESIGN & INTERACTION 1 Date of the brief: 23 Jan 12 Explore and explain something from your culture to someone from a different place. Culture, in this brief, refers to “ideas, customs, and social behaviour” (from the Oxford Dictionaries online: oxforddictionaries.com) As an undergraduate of a central London university, you could be in the most culturally and contribute by explaining something from your own. This is a great opportunity to explore the notion of culture and what it could be. The brief features from each other’s culture. E.g., slang, dress codes, drinks culture, family rituals, school cultures, hobbies... Produce a piece of work explaining this part of your culture – it could be a celebration, a nostalgic look, a critical view; however you feel about it. The outcome is open (can take any form) to allow an experimental approach to ideas, and connected to your idea and intention. purpose the design has. References The purpose of this brief An experimental approach to a cultural difference: To explore and explain by experimenting with different approaches and media. Considerations a critical or mixed view. Avoid stereotypes and think hard about what is unique about your background. It doesn’t matter if you and your partner are from different sides of the world or different sides of London: there will be an interesting point of difference about your culture. You may choose a seemingly trivial topic but you must treat it thoroughly and produce a substantial piece of well researched and thoughtfully designed work. The Cockney Cashpoint: http://huff.to/zvCVuQ Experimental approaches & media The work of Daniel Eatock, e.g. http://bit.ly/w4v37Z Stanley Donwood’s CD cover using food dye: Eye magazine article: http://bit.ly/ztjSY5 Image of it: http://bit.ly/yo47Yv For the briefing Read/watch all the references and bring your notes and thoughts on them. Start a list of interesting things from your culture that others may not know much about and bring this. Tom Phillips “A Humument” http://humument.com For the interim/working crit Bring all the information you have gathered for the content of your piece e.g. photos, drawings, AV recordings (e.g. on your phone) notes and written elements. Please prepare at least three different ideas for potential solutions and Common People, Pulp how you have experimented with different approaches to gathering and presenting information. For the final crit to organise this in advance. Schedule Interim crit Final crit Brief set by Ruth Sykes A track to work by Recommended books on culture TS Eliot Culture and Society, Raymond Williams UNIT 4: Orientation towards Routes | Block 2 Brief Theme: Process and systems Learning outcomes (see course handbook): 13, 14, 15 Attention to detail Date of brief: 23 Jan 12 Communicate the found relationship between a collection of objects Information design translates research, statistics, and generally complicated data into a digestible visual format. Your data, for this brief, is objects and focuses on the understanding and organisation of them. Both collectors and designers are often considered obsessive, and attention to detail is crucial. This brief requires you to be obsessive about a collection of objects, and to be obsessive about how you catalogue and communicate their essence. Develop an infallible technique and then place yourself at the mercy of inspiration Zen Maxim Good design is a lot like clear thinking made visual Edward Tuft Reference: I saw a man he wasn’t there. An essay by WIlliam Owen You will need to ruthlessly compare and contrast every item within your collection. The relationships you discover may be obscure but An avid collector Curtis James you must be able to justify and explain them in a visual form. Part of the http://www.notkindacool.com/ rationale of this brief is to demonstrate how imposing order on objects View Pinterest to view others collections: can reveal their underlying relationships. http://pinterest.com/ David McCandless, author of Information is Beautiful states, the real David McCandless challenge can be “seeing the patterns and connections that matter, http://www.informationisbeautiful.net/visua then designing that information so that it makes more sense or tells a lizations/ story” Considerations: The brief: Produce a piece of graphic communication that visually describes the relationships within your collection. The format is of your Think about the importance of collections in preperation for the briefing discussion. choice but must be an informed decision and relate to your collection. At times the nature of the objects collected For the briefing: You must choose a collection of objects before the can encourage prejudice (my neighbour briefing. Read all the references and make notes on them. Try and find collects human hair) other times it is the your own resources that relate to the project in preperation for the process or act of collecting itself; bird group discussions. watching or train spotting for instance. For the interim crit: Bring documentation of your collection (photos, Please bring: a sketch book (minimum A4), drawings, scans, film) and all of your sketches, maps, ideas that and drawing materials to the briefing for describe how you have organised, arranged and studied your items. the hands-on-workshop. You will also need You should have a clear idea of what you aim to produce for the final to use the photocopier. crit and will need to present a visual description of the form, layout and There will be a mini-lecture with examples planned outcome. of mapping, visual organisation, data FInal crit: You must present your finished piece and all documentation mapping and a look at some of the more of your collection and the systems and processes you have applied unusual collections... and explored. Schedule Briefing: Monday 23 Jan | 10.30 – 16.30 | RED 1 Interim crit: Friday 27 Jan | 10:30 – 16.30 | F Yellow 2 Final crit: Friday 03 Feb | 10:30 – 16.30 | F Yellow 2 Brief set by Kira Salter BA [HONS] GRAPHIC DESIGN DESIGN & INtERACtION Publish and be damned 1 To use text and image to create an identity for new art, design or culture magazine Using text and images together is one of the lifelong skills that you will need to survive as a designer. This brief will inspire you to create designer, copywriter and as an art director. You will spend two weeks learning some proper practical skills whilst exploring a subject that you are passionate about and author yourself. The results will be amazing. The juxtaposition of text and image is the very cornerstone of the graphic designers professional practice. How can you use text and image in an inventive way to create an original and strong graphic identity for a new [cross-platform] art/design/ cultural magazine. tIMEtABLE Week One Bring your favourite magazine to Other days and workshops to be start. The brief: Create an identity for a new art, design or cultural magazine. The purpose: The purpose is to see if you can take an idea for a magazine and translate it into a visual language and format. Forget consumer magazines. The best new magazines are self-published and are creating waves in the business. See the illustrated Fire and Knives and the digital magazine Flipboard made for iPad. You too can be inventive and come up with an even better idea for a magazine. First research current magazine design before the session and then create a visual proposal for a new art/design/culture magazine. It should be exciting and irreverent. You should invent the content and include your own images with text. You should write the headlines and coverlines but don’t panic! Start by using dummy body copy instead of writing your own. There is no need to write the articles. That is not the point. Focus instead on the real task: to create a unique visual identity for the ‘pitch’ for a magazine. (No one expects you to write and design the entire thing in two weeks.) Considerations: The working title is ‘Left side’. (Just to get you started) You will need to present a pitch for both of the following: References www.eyemagazine.com/home www.magculture.com www.editorialdesigners.org http://themagaziner.com/ http://www.stackmagazines.com/ content/blog/ http://ok-parking.nl/ Books Magculture: New Magazine Design by Jeremy Leslie Layout by Gavin Ambrose coverlines, barcode, date plus InDesign workshop: Lynda.com for InDesign tutorials. Start making work right away. Magazines Print: Eye, Fire & Knives, Wired, Wallpaper, Monocle. Digital: Port, Guardian, Flipboard Monday 20th February | 10.30am to 12.30pm 2pm to 4pm | Room F204 Thursday 23rd Feruary | 10.30am to 12.30pm | Green K202 Thursday 1st March | 11.00 to 16.00pm | Green K202 Brief set by Cath Caldwell BA [HONS] GRAPHIC DESIGN DESIGN & INTERACTION The brief References other items in the We Are What We Do Shop: http://bit.ly/tfpEuh The purpose Tidy Street http://bit.ly/eShkDP British Heart Foundation, “Hands http://bit.ly/wGw9F7 Considerations http://bit.ly/lsHHoG For the briefing Recommended sources Hidden Persuaders For the interim/working crit Bring all the information gathered from your typography will work. For the final crit Schedule Brief set by Century of the Self Adam Curtis UNIT 4: Orientation towards Routes | Block 4: Intentional experimentation Learning outcomes (see course handbook): 13,14,15 Supergraphics BA [HONS] GRAPHIC DESIGN DESIGN & INTERACTION 1 17 - 27 April 2012 Communicate messages in a 3D environment Everyday as we walk around London we are bombarded by thousands of messages all competing for our attention. Designers need to be able to create new and relevant methods to communicate and ensure that their message is getting through. For this project you are going to experiment with different messages and mediums for great communication. The brief: Choose an issue that you feel strongly about: it can be serious like domestic violence; lighter, like good manners; or humorous, like promoting eccentricity. Decide what you want to say about it: do you want people to do something, or to make them smile. Create experimental ways of communicating this message in the 3D environment. Cuprocking Considerations: Remember to consider the scale that you want to work. Experiment with reading text at different distances to make sure that you are working at the correct size. Consider the materials you use: its more inventive to not break the law and avoid using permanent marks, instead try chalk / paper / tape / what are communicating. Eg Chewing gum ‘Keep Britain tidy’ Consider how you are going to present your work: photographs / samples of materials / tiled print-outs / scale model. Try to show the impact of your communication. References In addition to reading the references, take some photos of graphics in the environment, print out and bring in to college for Tuesday. Bring your initial ideas about what issues you are interested in. Also bring a sketchbook, a ruler & drawing materials. By the end of the day you will have chosen your issue and have started to experiment with messages and mediums. You must bring at least 3 actual experiments of messages in the environment. These could be samples in small scale, or photographs of real events. your concepts / images in the way to best explain your idea. You must produce at least a part of your design at 1:1. (use tiling instead of expensive print outs) Bring samples of materials used. Schedule Tuesday 17th April | 10.30am | Graphic Design Studio: Orange Interim crit Friday 20th April | 10.30am | Graphic Design Studio: Orange Final crit Friday 27th April | 10.30am | Graphic Design Studio: Orange Brief set by Emily Wood [email protected] Gander, R.(2007) Loose Associations http://bit.ly/zQPCw1 Brooks, T & Shaughnessy, A, 2010. Supergraphics: Graphic Design for Walls, Buildings and Spaces. Unit Editions. I am here: Fugitive Images www.iamhere.org.uk Studio Myerscough www.studiomyerscough.com Gail Porter projected onto the Houses of Parliament. BBC News. 11.5.99 http://bbc.in/gK8505 Seeper. Art & technology collective (Seeper.com) UNIT 4: Orientation towards Routes | Block 5:Process & Systems Learning outcomes (see course handbook): 13,14,15 BA [HONS] GRAPHIC DESIGN DESIGN & INTERACTION 6 - 16 March 2012 Create a signage system to somewhere or something that captivates or intrigues you The brief: Find somewhere or something that you’d like other people to know about. This could be a place, an event, a thought, a thing, a route...in London, in cyberspace, in your head etc. Create the signage system, without using the traditional ‘sign on a post’, that takes people there, and navigates them during their visit. The purpose: With GPS, google maps, smart phones directional signage will no longer be necesary. Instead consider what else signage can provide; an overview, a more subtle feeling, or the space for the viewer to change their mind and go somewhere else instead. Your signage must do much more than simply showing the way. Considerations: you are directing people to. Do you want to give them a sense of what’s in store ... or keep it a secret? Do you want to get them excited about their visit, or generate some other emotion? Is the Consider the environmental context of your signage. What’s around it, does it need to stand out, or can it be quietly waiting to be found. Bring an example of signage without signs to share with the group. References Bring visual research into signage and your area of interest. going to achieve it. Start considering materials that it will be made from . Ie real size, real materials, real situation?? Schedule Tuesday 6th March | 10.30am | Graphic Design Studio: Orange Interim crit Friday 9th March | 10.30am | Graphic Design Studio: Orange Friday 16th March | 10.30am | Graphic Design Studio: Orange Emily Wood [email protected] The Theory of Dérive: http://bit.ly/aeUTih Gander, R.(2007) Loose Associations http://bit.ly/zQPCw1 Crow D (2003) Visible Signs Lausanne CH.AVA Auster, P. The New York Trilogy [following the shapes of letters around New York] Sinclair, I. Lights Out for the Territory [Chpt1 Skating On Thin Eyes: The First Walk] Please bring: a sketch book (minimum A4), and drawing materials workshop. You will also need to use the photocopier. UNIT 4: Orientation towards Routes | Block 5 Brief Theme: Intentional experimentation Learning outcomes (see course handbook): 13, 14, 15 Visualise the sound of music Date of brief: 16 April 12 Visually translate/describe/convey/communicate a piece of music This project requires visual exploration and experimentation. It is influenced by data visualisation: a method of creating images, diagrams and animations that communicate specific messages. They can be representational or abstract but provide the user or viewer with a greater understanding of a specific part of the subject. In theory, they offer simple visual explanations of generally complicated information. The brief: Produce a piece of graphic communication that visually describes the sound of music. The format is of your choice but must be an informed decision and relate to your visual experimentations. How: Choose a piece of music or a song and visually explore and experiment with creating your own data visualisations that communicate an essence of or all of the song. As a designer you should develop a compulsive need to order, organise and classify, this means getting to know your subject matter and discovering every detail. You must listen intently to your chosen song or piece of music, You need to dissect your song and work out the intricate detailing found within it, timings and layering of sounds for instance. You can be as precise and exact as you wish to be and use as much or as little of the song/music. Musical scores are visual instructions, a form of infographic that instruct musicians on how to play their instrument. They are detailed, exact and precise, but they are visually non-descriptive of what the song, as a whole, will sound like when played. This project is an alternative to musical scores and should communicate not how the song should be played, but how it is heard. For the briefing: Read all the references and make notes on them. Try and find your own resources that relate to the project in preparation for the group discussions. You must consider which song or piece of music you wish to use. We will have a mini-workshop on the briefing day and will be responding, visually to the following songs: The Simonsound – Bad love Yiruma – First Love Please bring drawing materials and a sketch book with you. For the interim crit: Bring all your experimentations with you. If possible, bring your song/music. You should have an idea of your planned outcome for the final crit. Final crit: You must present both your finished piece and documentation of all your visual experimentations to the group. Schedule Briefing: Monday 16 April | 10.30 – 16.30 | Interim crit: Friday 20 April | 10:30 – 16.30 | Final crit: Friday 27 April | 10:30 – 16.30 | Brief set by Kira Salter RED 1 RED 1 RED 1 Reference: The oramics machine, an early 1960's electronic synthesiser, translated drawings into sounds via 35mm film strip and was seen as one of the most significant devices on the history of electronic music: http://news.bbc.co.uk/1/hi/programmes/click_online/9671950.stm http://www.sciencemuseum.org.uk/Oramics http://soundandmusic.org/projects/oramics-iphone-app Numerical Sound based project http://www.danieleatock.com/projects/numericalsound/ Michel Gondry – Daft Punk, Around the World http://www.youtube.com/watch?v=s9MszVE7aR4&ob=a v2e