engage educate entertain - Sydney Royal Easter Show

17 - 30 MARCH 2016
engage educate entertain
COMMERCIAL EXHIBITOR
PROSPECTUS 2016
3
The Sydney Royal Easter Show is Australia’s largest annual
event, attracting close to 800,000 people each year. It is a
celebration of Australian culture, from our rural traditions to
our modern day lifestyles, providing unique experiences for
everyone.
Each year the country and city join together to
enjoy agricultural competitions, animal experiences,
entertainment, carnival fun, shopping and much more.
The Show was first held in 1823 and is run by the Royal
Agricultural Society of NSW, a not-for-profit organisation
that promotes and rewards agricultural excellence. The
Sydney Royal Easter Show allows the RAS to continue
investing in agricultural programs and supporting rural
communities in Australia.
PRE-SCHOOL
FAMILIES
PRIMARY
SCHOOL FAMILIES
48%
EMPTY
NESTERS
72%
OF VISITORS TO THE
SHOW ARE FEMALE
OF VISITORS
TO THE SHOW
ARE AGED
BETWEEN 35 & 49
8.1 hours
IS THE AVERAGE TIME
SPENT AT THE SHOW
31%
HAVE A HOUSEHOLD
INCOME MORE THAN
$100,000
$113
IS THE INDIVIDUAL
AVERAGE SPEND
AT THE SHOW
| COMMERCIAL EXHIBITOR PROSPECTUS 2016
THE 2016 SYDNEY ROYAL EASTER
SHOW WILL BE HELD FROM THURSDAY,
MARCH 17 - WEDNESDAY, MARCH 30
AT SYDNEY SHOWGROUND, SYDNEY
OLYMPIC PARK.
OUR AUDIENCE ARE
SYDNEY ROYAL EASTER SHOW
2
| COMMERCIAL EXHIBITOR PROSPECTUS 2016
SYDNEY ROYAL EASTER SHOW
ONE EVENT | AROUND 800,000 VISITORS
5
NEW CUSTOMERS
EDUCATE
CONSUMERS ABOUT
YOUR PRODUCT
BUILD
BRAND
AWARENESS
WITHIN
NEW MARKETS
DEMONSTRATE THE
FEATURES AND
BENEFITS OF YOUR
PRODUCT
WHAT OUR CLIENTS ARE SAYING
BUILD A
DATABASE
OF PROSPECTIVE
CUSTOMERS
SERENADE LEATHER
KAREN WONG, GENERAL
MANAGER, FASHION AND STYLE:
GET PRODUCT
The Show provides us with a platform
to meet the end-user of our products. It
benefits serenade from understanding the
consumers’ reaction and feedback on our
products, price point and performance of
existing retail channels.
EXPOSURE
THROUGH THE SHOW’S
PROMOTIONAL
OPPORTUNITIES
SYDNEY ROYAL EASTER SHOW
MAKE IMMEDIATE
SALES AND
GENERATE SALES
LEADS TO 800,000
| COMMERCIAL EXHIBITOR PROSPECTUS 2016
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| COMMERCIAL EXHIBITOR PROSPECTUS 2016
SYDNEY ROYAL EASTER SHOW
WHAT YOU CAN ACHIEVE
EG: SHOW OFFERS IN THE SHOW GUIDE
NANCY LIU,
SONNYTECH
(HUAWEI),TECH ARENA
COMMERCIAL EXHIBITOR SUCCESS
72%
OF
COMMERCIAL EXHIBITORS
met their primary
objectives
70%
OF
COMMERCIAL EXHIBITORS
intend on returning to the
2016 show
70%
OF
COMMERCIAL EXHIBITORS
key reason for exhibiting was
for immediate sales
SAM TUCKER, MANAGING
DIRECTOR TUCKER’S NATURAL,
WOOLWORTHS FRESH FOOD
DOME
The Sydney Royal Easter Show audience
was invaluable, giving us direct access
to consumers to tell our brand story,
engage in meaningful dialogue about our
products plus offer samples to our core
demographic.
It was fantastic! We met
thousands of people each
day during the 14 days. No
doubt Sydney Royal Easter
Show is the NO.1 event
in Sydney for promoting
consumer products.
As a marketing and event
organiser, I will definitely
include the Easter Show
in my client’s marketing
campaign and will come
back next year.
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D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
EXHIBITOR
ENTRY
KEVI N COOM B S AVE
OLYM P
V
W
P5
THE LAND
N EW EN GL AN D AVE
PONY RIDES
OUTBACK CORNER
FARMYARD
NURSERY
ELDERS
O R ANA PD E
KIDS’
CARNIVAL
CORPORATE
MEDIA SUITES & SKYDECK
CENTRE
11
MEMBERS’
STAND
MAN NING ST
Note: The ‘Australian-made’ guidelines
are in accordance with ACCC.
THE BARN
HUNTER ST
MACARTHUR ST
BAR R IE
BIG TOP
AMPHITHEATRE
R ST
SPOTLESS
STADIUM
ILLAWARRA ST
10
P1
KIDS
WORLD
WORLD
BAZAAR
4
RE
8
ARENA
VIEW
SKATE
PARK
5
S PO
RT S
&
VE
AD
N
TU
ARTS
& CRAFTS
FASHION
& STYLE
DOG JUDGING
LAWN
RIVERINA AVE
D
THE ZONE
LEVAR
WOOLWORTHS
FRESH FOOD DOME
1
6
HOME GARDEN
& LIFESTYLE
SHOWBAG
HALL
2
COCA-COLA
CARNIVAL
IC BOU
7
AU STR ALIA AVE
FLOWER
& GARDEN
S H OALHAVEN ST
3
MONARO S T
OLYM P
THE
DAILY TELEGRAPH
PARK
S H OWG R O U N D R D
SUPER
SLIDE
Located in the central district of the
Showground, the Fashion & Style
pavilion offers an array of stunning
boutique clothing and homewares,
gorgeous jewellery, accessories,
cosmetics and beauty products.
BOULEVARD
PUBLIC ENTRY
2

EXHIBITOR SERVICES
Space only $635/sqm
8. SPORTS & ADVENTURE
4. WORLD BAZAAR
World Bazaar provides a multicultural
shopping bonanza, showcasing a
range of eclectic, exotic, unusual and
intriguing products from around the
globe.
Shell Scheme $700/sqm
Space only $635/sqm
5. KIDS WORLD
Kids World showcases a diverse
range of products including interactive
and educational games, toys and
entertainment. Visited by young
families, who’s main motivation is
to enjoy an educational and fun
experiences for children Kids World,
also contains a Meet and Greet which
brings excitement to the area where
kids are able to interact with some of
their favourite cartoon characters.
Shell Scheme $700/sqm
Shell Scheme $780/sqm
Space only $620/sqm
Space only $635/sqm
6. THE ZONE
A tween and teen favourite combines
a high impact attraction, entertainment
and retail experience.
Space only $540/sqm
VIP, MEMBERS'
EXHIBITOR ENTRY
MURRAY ROSE AVE
DAWN FR AS ER AVE
P3 & P4
CARNIVAL ENTRY
OLYMPIC PARK
RAILWAY STATION
LOCATED ON
HERB ELLIOT AVE
P8
SYDNEY SHOWGROUND SYDNEY OLYMPIC PARK
orrect as at 11 Feb 2014. Please note that this map is subject to change
Outdoor space along high volume
traffic areas, provide amazing
exposure and sales potential for
promotional vans, marquees and
trailers.
Space only $535/sqm
Shell Scheme $620/sqm
RAS ADMIN
7. A ROUND THE
GROUNDS
Shell Scheme $730/sqm
Space only $620/sqm
With 82% of the show audience
visiting the Home, Garden and Lifestyle
pavilion it can add value to the home
both inside and out, this pavilion
showcases an array of lifestyle products
with everything from boutique giftware,
renovating needs to gardening tools,
cookware, spas and home appliances.
This pavilion also offers a dedicated
Government area.
CHANNEL 9 GRAND PDE
3. FASHION & STYLE
Shell Scheme $775/sqm
2. H OME, GARDEN &
LIFESTYLE
THE STABLES
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1. WOOLWORTHS FRESH
FOOD DOME
Along the iconic District Exhibits,
Woolworths Fresh Food Dome is home
to some of Australian-made agricultural
produce, including fine foods, wines,
dairy products, tea and coffee,
condiments, confectionary, herbs and
spices, and much more.
AUS TR ALIA AVE
SCHMIDT
ARENA
KUBOTA
CUM BERL AND S T
CLARENCE AVE
HAWK ES BU RY S T
WORKING
DAIRY
GWYDI R S T
N EWELL ST
MACQUAR IE S T
D
PLAZA
PUBLIC &
MEMBERS’
ENTRY
BARWO N AVE
LEVAR
FOOD
FARM
X
With 91% of Showgoers visiting
The Fresh Food Dome every year,
anticipating new and fresh products,
it is the most visited Pavilion at the
Sydney Royal Easter Show and is the
second main reason for attendance.
NORTH ERN RIVERS AVE
I C BO U
1
U
Home to sporting clubs, products
and adventure companies, Sports &
Adventure is a hive of activity and
interaction.
Space only $505/sqm
9. SHEEP PAVILION
Showcasing products and accessories
made from wool and natural fibres
alongside interactive exhibits.
Shell Scheme $675/sqm
10. S TEGGLES POULTRY
PAVILION
A showcase of Poultry related products
and associations alongside the Sydney
Royal
Poultry Show.
Shell Scheme $290/sqm
11. OUTBACK CORNER
A collection of country clothing,
accessories and saddler equipment.
Contact the Commercial Exhibitions
Team for price details.
Please Note: Prices include GST. Shell
Schemes are a minimum 9sqm. Space only is
a minimum 18sqm (excludes outdoor sites).
If allocated a corner site, an additional
charge of $740 for each corner will be
charged. Correct as at July 2016. Please
note that this map and/or prices are subject
to change for the 2016 Show.
| COMMERCIAL EXHIBITOR PROSPECTUS 2016
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INCREDIBLE SELLING POTENTIAL
SYDNEY ROYAL EASTER SHOW
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| COMMERCIAL EXHIBITOR PROSPECTUS 2016
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SYDNEY ROYAL EASTER SHOW
A
SYDNEY SHOWGROUND SHOW MAP
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STEP
STEP
STEP
STEP
STEP
1
2
3
4
5
6
APPLICATION FORM
APPLY FOR A STAND
Sydney Royal Easter Show Commercial Exhibitor Application Form
Sydney Showground, Sydney Olympic Park 17 March - 30 March 2016
To start the process of reaching 800,000 potential
customers,fill out the application form on the opposite page.
1.
Returning Exhibit
New Exhibit
2. DETAILS (Please Print)
HAVE YOU BEEN SUCCESSFUL?
Once we have reviewed your application you will receive a
letter of offer if you have been successful. If not, we will contact
you to discuss the reasons and help you through the process.
SECURE YOUR STAND
Once you have been successful you will be required to pay
a 35% non-refundable deposit to hold your spot.
SYDNEY ROYAL EASTER SHOW
STEP
| COMMERCIAL EXHIBITOR PROSPECTUS 2016
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| COMMERCIAL EXHIBITOR PROSPECTUS 2016
SYDNEY ROYAL EASTER SHOW
WHAT’S NEXT?
Title (Mr/Mrs/Ms/Miss)
Name
Company Name (include Pty Ltd)
Trading Name
ABN (must match your Company Name)
Street Address
Suburb\State\Postcode
Postal Address
Suburb\State\Postcode
LICENCE AND FORMS
Tel\Fax
After the deposit has been received you will be sent a
licence and forms to fill in to complete the puzzle.
Mobile
Email
Web Address
IT’S TIME TO GET EXCITED
At this stage you will be ready to pick up your exhibitor pack
that is filled with all the necessities to bump-in and be prepared
for the Sydney Royal Easter Show e.g. Tickets, Staff ID’s etc.
IT’S SHOWTIME
Time to enjoy everything Australia’s largest annual event
has to offer and join the 84% of exhibitors who achieve
their objectives every year
3. PRODUCTS
Please attach your proposed product list, including prices.
In accordance with ACCC definitions/guidelines, are your products:
Made In Australia
Will you be selling a Promotional Bag?
Product of Australia
YES
Imported
NO
If yes please provide products, prices and stand design.
Please submit activites associated with your stand.
4. ADVERTISING
Would you like to appear in the Official Show Guide and Easter Show website? (Fees apply)
5. PAVILION PREFERENCE
KEY DATES:
BUMP IN: Space Only - 7th March 2016 Shell Scheme - 14th March 2016
SYDNEY ROYAL EASTER SHOW: 17th March 2016- 30th March 2016
BUMP OUT: 31st March 2016
The Zone
World Bazaar
Woolworths Fresh Food Dome
Kids World
Home, Garden & Lifestyle
Steggles Poultry Pavilion
Sheep Pavilion
Outback Corner
Fashion & Style
Sports & Adventure
Around the Grounds
YES
NO
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WHAT’S INCLUDED IN MY STAND
6. SPACE PREFERENCES AND SERVICES
SHELL SCHEME
Will your stand be shell scheme?
YES
NO
(Includes carpeted floor space, wall, a fascia board bearing your company name and two spotlights per 3m x 3m
space. Minimum size 9 sqm)
A Shell Scheme includes carpeted floor space, walls, fascia board bearing your company name and two spotlights per 3m x
3m stand. The minimum size available is 9 sqm.
Fascia: please write the name you wish to see on your fascia board*
SYDNEY ROYAL EASTER SHOW
COMPANY NAME
*Please note no extra signage or products to be added on your fascia board.
OR
Will your stand be floor space only? (Minimum size 18 sqm)
Space Preference
Length of stand (frontage) x Width of stand (depth)
Option 1
metres frontage
Option 2
metres frontage
Option 3
metres frontage
____________________________________________________________________________________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________________________________________________________________________________
x
x
x
Yes
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
No
metres depth
metres depth
metres depth
3x3 pagoda
If you are exhibiting food products:
a. will you be sampling food products?
Yes
No
b. will you be sampling liquor?
Yes
No
c. will you require a sink or basin?
Yes
No
Shell Scheme
Disclaimer: The Royal Agricultural Society of NSW, while making every endeavour, cannot guarantee that requested space will be available.
7. STAND DESIGN
SPACE ONLY
Please attach a photograph or professional artist impression of proposed stand design.
Please note that this design represents the final design of your stand, unless agreed otherwise.
Space Only consists of bare floor space, which is best suited to companies who
wish to build their own exhibition stand. Space Only exhibits must provide their
own flooring, walls and lighting. The minimum size space available is 18 sqm.
Will your stand involve towers or structures more than 2.4 metres high?
Yes
No
NB: Standard sites are 2.4m high
CONDITIONS
• This document does not constitute an offer but is issued only to invite proposals.
• The RAS reserves the right to conduct a credit reference check on the applicant and decline the application if it
deems that the reference check is not acceptable.
• The RAS reserves the right to reject any proposal at its entire discretion. No correspondence will be entered into
in respect to a declined proposal.
• The RAS does not provide exclusivity to any Exhibitor or potential Exhibitor.
• A Letter of Offer from the RAS will be sent to successful applicants. To accept this offer, you must pay the nonrefundable deposit of 35% of the total value of your site/s within 14 days of the Letter of Offer.
• To see the full version of the Commercial Exhibitor Terms and Conditions please visit www.eastershow.com.au/
about/terms-and-conditions.aspx
Signature of applicant
Date
Name of applicant
APPLICATIONS SHOULD BE RETURNED TO:
Sydney Royal Easter Show Commercial Exhibitions Team, Royal Agricultural Society of NSW, Locked Bag 4317
Sydney Olympic Park NSW 2127 OR [email protected]
For further details: Contact Diana Saloum Exhibitions Sales Manager 02 9704 1421, Tanya Jovanovic Exhibitions
Sales Executive 02 9704 1309 or Zara McNeil Sales and Partnerships Coordinator 02 9704 1041
NB: Shell Scheme from neighbouring exhibits cannot be used for display purposes
or rigging. The RAS recommends the use of professional stand designers and
construction specialists. RAS preferred suppliers are available to assist. If you are
interested in their details please contact the Commercial Exhibitions Team on 02
9704 1368 or [email protected]
| COMMERCIAL EXHIBITOR PROSPECTUS 2016
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| COMMERCIAL EXHIBITOR PROSPECTUS 2016
SYDNEY ROYAL EASTER SHOW
APPLICATION FORM continued
Space Only
OUTDOOR SPACE ONLY
Outdoor Space Only consists of bare floor space and you must hire a pagoda structure or if bringng your own structure you
must adhere to the SOPA guidelines. This can be provided to you by the Commercial Exhibitions team.
MEET THE TEAM
Tim Underwood - Head of Sales and Partnerships
02 9704 1470
[email protected]
Diana Saloum - Exhibitions Sales Manager
02 9704 1421
[email protected]
Tanya Jovanovic - Exhibitions Sales Executive
02 9704 1309
[email protected]
Zara McNeil - Sales and Partnerships Coordinator
02 9704 1041
[email protected]