Citala Ltd. profile

Introduction of Citala
June 2012
From Privacy on Demand
To Energy Saving & Dynamic Glass
11:30-12:30 Meeting with John
Agenda for Today:
™
ONYX
Enabling Smart Glass Solutions
Endless Opportunities
Optical Shutter
Film Solutions
Mass
manufacturing
Roll to Roll
ISO 9000/2001
Tel Aviv, Israel
Sunnyvale, CA
Product Launched
in 2009
20+
employees
About Citala
Privately Held
Markets
Architecture
Transportation
Specialty Products
Global Markets Size (Architecture & Transportation, excluding Specialty Products)
• The global market for smart glass-based products increased from
$883.1 million in 2009 to $1.2 billion in 2010, and was valued at nearly
$1.6 billion in 2011. The market is forecast to grow at a compound
annual growth rate (CAGR) of 21.6% from 2011 to 2016, reaching
global revenues of nearly $4.2 billion in 2016.
• The transportation and aerospace sector accounted for 91.4% of the
market in 2011 with revenues of $1.4 billion. This segment is estimated
to expand at a CAGR of 22.1% during the next five years and reach a
value of $3.9 billion by 2016.
• The construction sector accounted for 7.2% of the market in 2011 with
revenues of $113.3 million. This segment is forecast to grow at a CAGR
of 14.6% during the next five years and reach $224.3 million by 2016.
Source: BCC Research, May 2012
Global Markets Size (Architecture & Transportation, excluding Specialty Products)
GLOBAL MARKET FOR SMART GLASS PRODUCTS, 2009 - 2016
Source: BCC Research, May 2012
Market
Competition
Competition – Smart Film Manufacturers
USA
Korea
Europe
Innoptec
Citala
Scienstry
Polytronix
China
ABTech
CoTop
Xinology
Shenzhen
Sager
Dalian
Quingdao
DMD
Hanwa
Japan
NSG
Taiwan
Polytron
Chiefway
Australia
iGlass
Competition – Citala Value Proposition
Haze
Electro-Optical
Properties
Dye Doping
ONYX
PDLC
Citala
Other: Polytronix, DMD, etc.
Low
High
Due to the Non Spherical Micro droplet Morphology
Result in very low haze product.
Stable
Matrix structure – PVA. Highly stable polymer matrix which
results to the stability of electro optical properties of
product with time.
Possible
Due to micro-emulsion process, almost all dyes remain in
the LC droplets, which allows for making colored film
products with high optical contrast.
Due to the Spherical Micro droplet Morphology,
always requires matrix & LC index-matching
improvements
Not Stable
Matrix Structure – UV cureable. Matrix is not
cured more than 90%-95%, results to residual
plasticization and change of electro optical
properties of product with time.
Not Possible
Due to absorption of UV light by dye, curing of
matrix is not possible and making colored films
are not practical.
Long Term Stability
Proven
Not Proven
Development &
Customization
Possible
Not Possible
Competition – Citala Value Proposition
 QUALITY
 MASS PRODUCTION
 INNOVATION
 Quality and Reliability - Citala’s chemical emulsion and our production processes are designed to provide long
lasting environmental stability (over 20 years) while maintaining superior optical and electrical performance.
 Innovation/Development - Citala is the inventor and developer of the switchable film, and moreover the dark
switchable film. Our technology enables the capability to support a variety of colors and extremely fast switching
speed of just a few milliseconds. Superior development capabilities and technology enables the Company to not
only customize films for the glass industry but also to target a wide range of other products.
 Mass Production Capabilities - Citala developed a roll-to-roll process flow and already mass produces films.
The process is very scalable, allowing the Company to quickly accommodate almost any projected demand.
 Strategic Alliances - Worldwide leading companies such as GE, Haier, Nike, Microsoft, Guardian, Schott Glass
and many others already partnered with Citala.
Market
Applications
Architecture
The new Paradigm of the Smart Glass Buildings:
Energy Saving
Privacy on Demand
Dynamic Design Paradigm
Energy Source (PV)
Architecture
Dynamic Design Paradigm
Architecture
Interior Design Market
Conference Rooms
Building Facades
Partitions & Walls
Fitting Rooms
Skylights
Doors
Speciality Products
Home Appliances
Eyewear
3D Applications
White Goods
Other
Market
Customers
Partners
Glass Based Customers & Partners Portfolio
Specialty Product Customers & Partners Portfolio
Development
Roadmap
Development Roadmap (Excluding Specialty Products)
Product
Feature
Application
BiStable Smart Film
Pulse Driven / Haze Free
Energy Saving Privacy Window
Solar Control Smart Film
Heat / Color / UV Control
Energy Control Switchable Window
Patterned Smart Film
Dynamic Design
Switchale Publicity/Privacy Window
Smart Projection Screen
High Image Quality / Low Cost
Large-Area Multimedia Screen
2D/3D Smart Film
Switchable 2D/3D Filter-Diffuser
3D Auto Sterescopic Computer & TV
Smart Film on Conductive
Polymer
Low Cost / LowHaze / Flexible
Privacy Window
Release Smart Film
Direct Glazing/Low-Haze/Low Cost
Low Cost Privacy Window
Development Roadmap
GLASS
ITO-GLASS
ITO-GLASS
Inter layer adhesive
Double Release PDLC
ITO-PET
Single Release PDLC
PDLC
ITO-PET
ITO-GLASS
ITO-PET
1st Generation
2nd Generation
3rd Generation
Development Roadmap
Switchable Solar-Control Film & Window
NIR Shutter/Filter for Heat-Control Window Market
100
FEATURES:
90
•
•
•
•
•
•
transmission (%)
80
70
Right-handed
CLC
60
50
Simulated
Doublehandedness CLC
40
Prestige 70 (3M)
30
20
10
0
400
600
800
1000
1200
1400
wavelength (nm)
1600
1800
2000
Electrically Tunable
Heat Reflection (No warm up)
High Transparency
Haze Free
Color Option
RF Transmission (No metal)
Development Roadmap
Switchable Energy-Saving Smart Film
Clear
AC ~50Hz
AC ~1KHz
FEATURES:
Opaque
•
•
•
•
Electric Pulse Driven
Energy Saving
Haze-Free
Low-Cost
Development Roadmap
Smart Films on Conductive Polymer
FEATURES:
•
•
•
•
•
•
•
ON
OFF
No ITO-PET
In-House Metalized Film
Low Cost
Highly Bendable
High Opacity
Low Haze
Coloured
Development Roadmap
Smart Film for Direct Glazing
FEATURES:
•
•
•
•
•
•
•
Releasable Film
No PET/ITO
No Adhesive Inter Layer
Direct Glass Lamination
Low Cost Production
Haze Free
Solar Control Option
ITO-Glass
Self-Adhesive PDLC
ITO-Glass
Development Roadmap
Projector
FEATURES:
•
•
•
PET
Smart Film Layer
PET
LC Micro Lense
Front Image
High Image Quality
Large Viewing Area
Low Cost Production
Development Roadmap
FEATURES:
•
•
•
•
2D/3D Switchable Smart Film
3D Image with no Glasses
Plastic Liquid Crystal Filter Diffuser
3D TV/Computer Market
Vision
Citala is Leading the Smart Glass Revolution by
providing films with Superior Innovative technology
for existing and emerging markets
Thank You!