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Scottish FA
2015 ANNUAL REVIEW
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President’s Welcome
Chief Executive’s Report
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06
Perform & Win
Performance Review
Performance Schools
Men’s National Team
Woman’s National Team
National Youth Teams
Referee Operations
Club Academy Scotland
Coach Education
William Hill Scottish Cup
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strong quality growth
Regional Overview
Equality
Facilities
Cashback For Communities
McDonald’s Grassroots Awards
Euro 2020
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32
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Improving football’s finances
Financial Report
Commercial & Communications Report
Business Club
Hampden Park Ltd.
Sports Medicine Centre
Scottish Football Museum
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leading the game
Governance & Regulation
Compliance
Convention
Council 2014/15
Attendance Register
Attendance Co-opted Members
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60
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Cover image supplied courtesy of Steve Welsh. All other images are courtesy of SNSpix.com
02
SCOTTISH FA ANNUAL REVIEW 2015
03
President’s WELCOME
Alone we can do so little; together we can do so much.
It is my great pleasure to present to you the
Scottish FA’s Annual Review 2015. It has
been an honour and a privilege to serve as
President of the Scottish FA for the past four
years; a period that has incorporated some
of the greatest challenges in the history of
the national game but also encompassed
the most comprehensive programme of
modernisation undertaken by the
governing body.
I believe the commitment to the strategic plan
Scotland United: A 2020 Vision will ensure
a brighter future for the game at all levels.
The Scottish FA and the game as a whole has
not been given the recognition it deserves
for the extent to which it has embraced the
recommendations made by the former First
Minister, Henry McLeish, in his Review of
Scottish Football in 2010.
Since then, we have worked collectively
to provide a more modern, efficient and
transparent governing body. This has included
a more robust corporate governance, with
a more streamlined board augmented by
independent representation; a more effective
and efficient disciplinary process overseen by
our Compliance Officer and administered by
our independent Judicial Panel.
We are also fortunate to have appointed
Brian McClair as our new Performance
Director. This has arguably been the greatest
area of investment and innovation on the
part of the Scottish FA: a commitment to
assisting our member clubs in improving and
encouraging elite talent development via our
seven regional performance schools and with
a more harmonised and outcome-focused
youth programme, Club Academy Scotland.
04
It is this area that has meant the most to
me as President. Having been involved in
the game for 45 years, both at club level
and within the football authorities, I always
believed success could only ever be fully
realised by working together.
It is natural that individuals, clubs and even
bodies can succumb to self-interest but the
over-riding responsibility is for us all to work
together to produce as many of the most
skilful and dedicated players we can for the
benefit of the league and the national teams.
Of course, the most important part of the
Scottish FA’s remit among the wider football
audience is successful international teams
and I have been delighted by the progress
shown not just in the men’s game since the
appointment of Gordon Strachan but by
the ongoing improvement of our women’s
international team under Anna Signeul, who
this year celebrates 10 years with the Scottish
FA as national coach.
Perhaps the most uplifting part of 2014
was the revival of the national men’s side
under Gordon’s leadership. After the
disappointment of our ill-fated FIFA World
Cup 2014 campaign I have been delighted
with the progress made so far in our quest
to qualify for France next year and have no
doubt that under Gordon’s management we
will return to a major championship finals
once again.
While Stewart Regan has discussed the recent
restructuring in greater detail, I would also
like to pay my thanks to Billy Stark for his
seven years of excellent service to the Scottish
FA. Billy was a hugely respected figure as
under-21 coach and brought a dignity and
professionalism to the role that characterised
his spell.
In short, it has been a tumultuous four
years as President and I would like to thank
Stewart for his leadership and drive as
Chief Executive, the Scottish FA staff for
their support, my fellow Office Bearers,
Board members, Council colleagues and
member clubs and bodies for their assistance
throughout that time.
I would also like to thank Mark Wotte for his
contribution as our first-ever Performance
Director. Mark was integral in setting us
on the performance path in 2011 and his
efforts in implementing the Performance
Schools, Club Academy Scotland and the SPFL
Under-20 Development League have given us
a strong foundation on which to build
future success.
As I prepare to hand the responsibilities of
Presidency to my successor, I will leave with a
quote from Helen Keller that I believe should
shape the future of Scottish football:
Alone we can do so little; together we can do
so much.
While the situation at Rangers has cast a
shadow over the game it is hoped that the
domestic game can again achieve stability
and prosperity.
CAMPBELL OGILVIE
President
It has long been a frustration of mine
that in Scottish football we focus on the
negatives and ignore the many positives but
I am confident the hard work undertaken
in recent years will bear fruit in the long
term. The introduction of play-offs between
the Premiership and Championship has
added more excitement at the end of the
season, while the pyramid – including the
introduction of the Scottish Lowland Football
League – has given a pathway to ambitious
clubs outwith the senior set-up.
I am equally certain that Anna will continue
to drive forward the women’s game and after
missing out on a place in the World Cup in
Canada via the play-offs – just as we did in
the previous European Qualifying campaign
– I believe we can go one better in the next
qualifying campaign.
05
Chief Executive’s report
2014 has been a year of consolidation, review
and refocusing on the future at Scottish FA.
As we approach the midway point of our
strategic plan, Scotland United: A 2020
Vision, it was important to analyse the
journey so far since the strategy was first
implemented in 2011.
On the field, we have been delighted by
the progress made by Gordon Strachan and
his players during the European Qualifying
campaign for UEFA Euro 2016. We have also
witnessed the first green shoots from our
seven Regional Performance Schools, with
a healthy smattering of players from the
schools now populating our earliest National
Youth Team in preparation for the Sky Sports
Victory Shield.
The growth of women’s football continues
apace, too. Anna Signeul’s A squad reached
the play-offs for the FIFA Women’s World
Cup in Canada on the back of an emphatic
second-placed finish behind Sweden in their
qualifying group. Unfortunately, a more
circuitous play-off process was ended at
the first hurdle in the first play-off round
against Holland but nevertheless Scotland’s
reputation continues to flourish domestically
and internationally.
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Off the field, the Scottish FA launched a
successful bid for Glasgow to become a host
city and Hampden Park a venue for the Euro
2020 finals, commemorating UEFA’s 60th
Anniversary of the tournament by sharing the
finals among 13 successful host city venues.
This was the culmination of months of
hard work, preparation and successful
lobbying. To this end, I am grateful for the
contribution of our bid group, led by Andrew
Niven, the Scottish FA’s Head of Events and
Competitions, and for the co-operation and
support of the Scottish Government through
Event Scotland and sportscotland, Glasgow
City Council through Glasgow City Marketing
Bureau and Hampden Park Ltd.
I would also like to thank Sir Alex Ferguson
for his endorsement of Glasgow’s winning bid
and to everyone who contributed to such a
first-class proposal, To say we were delighted,
if somewhat anxious, as Glasgow was the
last city selected during the bid draw is an
understatement. I am certain the history and
heritage of the national stadium was a huge
attraction for the Executive Committee and
this is a major coup for the city of Glasgow,
the country and, of course, the
national game.
On that note I would also like to commend
our aforementioned colleagues for staging
the best ever Commonwealth Games at our
national stadium in 2014. The scale of the
project of converting Hampden Park into a
world-class athletics venue was colossal but
contributed to a wonderful spectacle that has
created a legacy for the city.
We are fortunate in Scotland to have three
top-class football stadia in one city and the
national team’s transition from Hampden Park
to Celtic Park and Ibrox for the start of their
European Qualifying phase was seamless.
That, of course, is due in no small part to the
professionalism of both Celtic and Rangers
but victories against Georgia at Ibrox and
Republic of Ireland at Celtic Park have given
us a great platform on which to build a
successful Group D qualifying campaign.
The review and refocusing of our strategy
also gave rise to some personnel changes in
2014. Mark Wotte moved on from his role
as Performance Director, having overseen the
implementation phase of our performance
strategy. Our first ever appointment in such a
role, Mark helped set-up the seven regional
performance schools, whilst developing a
new tactical and technical framework for our
national youth teams.
In his time with us, he worked together with
our senior clubs to launch Club Academy
Scotland, a new performance-based approach
to the academy system, and has given us a
solid platform on which to build
future success.
The evolution of the performance strategy
will now be led by Brian McClair, who
joined from Manchester United with whom
he served as a player, reserve team coach
and, most recently, Academy Director with
distinction. I am pleased we have managed
to recruit someone who possesses experience
with one of the most successful clubs in the
world, a process that involved two former
Scotland managers, Walter Smith and Andy
Roxburgh, along with our current
national coach.
After seven years, the Scottish FA parted
company with under-21 national coach Billy
Stark. Billy is a hugely respected coach who
was a fantastic servant, having taken the
young players to three second-placed finishes
in qualifying during his time.
Off the field, Vincent Lunny also left after
three years as Compliance Officer to pursue
his ambitions to become an advocate. He has
been instrumental in bringing our Judicial
Panel Protocol to life and has been replaced
by Tony McGlennan, a highly experienced
solicitor advocate.
With these new appointments and with the
publication of part two of our strategic plan
taking us to 2020, I am confident that the
Scottish FA can fulfil its mission to lead the
national game with integrity and innovation
to foster a culture of performance, unity
and trust.
STEWART REGAN
Chief Executive
2014 has been a year of
consolidation, review
and refocusing on the
future at Scottish FA.
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1
08
perform & Win
09
Performance
review
The Performance Department
experienced a year of change
and refinement in 2014.
Mark Wotte, the Scottish FA’s first-ever
Performance Director, parted company with
the association after three years to seek a
fresh challenge.
Billy Stark also left his role as under-21
coach after seven years of sterling service,
culminating in two second-placed finishes in
UEFA European Qualifying.
Brian McClair was appointed as the new
Performance Director and the changes
necessitated a review of the Performance
Strategy to outline the progress made in the
three years since its inception but also to
enable new goals to be set on the ongoing
journey towards the 2020 Vision.
The Performance Department experienced
a year of change and refinement in 2014.
Specific focus was given to the Seven
Regional Performance Schools, a flagship
project that already has more than 300 of
the best boys and girls benefitting from an
additional eight hours of skills development
as part of the curriculum.
There, a mix of football skills tests, gamerelated trials as well as academic and
emotional intelligence profiling brings the
intake to just over 100 pupils each year. It is
testimony to the thorough selection process
that we have only experienced around a 10%
project drop-out rate to date.
In the last three years, the Scottish FA has
embarked upon an extensive scouting
and selection process to ensure the best
candidates have the opportunity to attend the
Regional Performance Schools.
The first intake of pupils are currently in the
S3 school year group and although this is still
quite young to be identified as a potential
selection candidate for our boys under 15/16
national squad, we were pleased to see that
national youth coach, Scot Gemmill, selected
eight Regional Performance School players
to represent Scotland in a series of friendly
games against the Republic of Ireland.
This process, which entails a wide-spread
communication process with schools and
clubs throughout Scotland culminates with
almost 800 players applying per year to
attend the selection trials.
Although the national female squads do not
start until the under-16 level a number of the
girls within the Regional Performance Schools
have also been selected to attend national
“development” camps for the under-14 and
under-16 age categories.
At a national level, we have allocated a
dedicated project manager to oversee the
entire initiative as well as performance
analysis and administrative staff to support
the delivery and ongoing monitoring and
evaluation of key performance indicators and
outcomes. In addition, we have employed
and placed one full-time Elite Youth Coach
within each of the seven schools. The coaches
deliver our pre-defined daily curriculum to all
the pupils and also ensure all the necessary
data is recorded and logged on our player
information management systems. Such is
the scale of the initiative now in each of the
schools, that our coaches also employ parttime assistants to support the delivery to the
three year groups each day.
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The initiative is also supported by over 20
part-time scouts who assist in the ongoing
identification of talent as well as many other
specialist staff who provide targeted support
around, sport science, lifestyle, nutrition and
psychology throughout the year.
In addition, the Scottish FA runs in excess
of 30 trials per year to identify the players
as well as conducting many one to one
and group meetings with players, parents
and school staff. There is also significant
investment in terms of kit, pitch hire and IT
systems to monitor and evaluate progress.
The Player Information Management System
(PIMS) allows us to monitor and evaluate
the progress of the players operating within
the project. This software module continues
to play a vital part in how we collect data,
benchmark and measure the progress of
players on a wide range of physical and skillrelated tests.
The software module is also used as a
communication tool which allows our
staff to interact with players, parents and
coaches on a range of fronts. For example,
players can be asked to complete online
wellbeing surveys, training and game selfevaluations, end of year progress reports
and personal improvement plans. The tool
is also used to co-ordinate much of the
email communication that is required when
managing events such as game trials and
parents evenings.
The results are already encouraging: a project
team carried out a survey of the players,
parents, school teachers and guidance
staff who had been involved in the first
year of the project. This was designed to
ensure lessons could be learned from the
first year implementation process and gain
initial feedback from those impacted by
the programme. Feedback points of note
included:
•
100% of players indicated an
improvement on their football skill levels
•
98% of players indicated that the
project provided them with an excellent
or very good learning experience.
•
87% of pupils noted an improvement of
self-confidence
•
56% of pupils indicated an improved
effect on their academic performance.
•
0% indicated a worse effect.
In summary, the feedback gained proved to
be very supportive of the project aims and
the approaches that were being adopted by
the project team both at Hampden and by
the seven Scottish FA regional coaches based
within the schools.
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PERFORMANCE
SChools
This data shows cumulative player improvement in technical
and physical capabilities since joining the Regional Performance Schools.
Skills Testing
coaching session
(Improvements as %)
Players in S2 and S3 average sessions in 2014:
58%
47%
>
>
>
11%
>
18%
>
32%
>
56%
volley test
distance and
accuracy left
distance and
accuracy right
KEep it up
Passing test
dribbling
Fitness testing
196 s
194 h
s3
s2
s3
s2
(Improvements as %)
H - Hours
>
>
1%
>
4%
>
5%
Agility T-Test
20 Metre sprint
10 metre sprint
5 metre sprint
12
211 h
198 s
S - Sessions
7%
Average additional skills development hours per player for 2014:
13
MeN’s
NATIONAL TEAM
If 2013 finished with a flourish, if not
quite a finals place in the FIFA World
Cup, then 2014 began with a bang.
An unbeaten run that stemmed from Shaun
Maloney’s last-minute winner in Skopje,
Macedonia, and included year-end joy against
Croatia, courtesy of Robert Snodgrass and
Steven Naismith, a spirited draw against
USA and a Scott Brown-inspired win in Oslo,
ensured a promising start not just to the new
year but a new campaign for the European
Championships in France 2016.
Not unexpectedly, Scotland had been placed
in yet another perilous group, not least the
newly crowned World Champions, Germany,
a vibrant Poland side containing the revered
Robert Lewandowski, and the traditionally
testing Georgians.
A chance meeting of two former Celtic
managers, Gordon Strachan and Martin
O’Neill, at the draw in Paris proved
serendipitous, too, when their respective
countries were drawn in Group D. The
emergence of Gibraltar from Pot 6 added a
unique twist to a formidable group.
Scotland had earlier withstood the Polish
resistance in Warsaw, Brown scoring the
winner in emphatic fashion just as he had
done against Norway months earlier.
It took Scotland’s unbeaten run to five games
and another victory seemed certain against
Nigeria at Craven Cottage in May until the
host team’s late equaliser at the home of
Fulham FC.
Preparations could barely have been better,
then, for the most arduous of European
Qualifying curtain-raisers: the visit to
Dortmund’s imposing Signal Iduna Park to
face the world champions.
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A brave and at times brilliant performance
caused Germany no shortage of discomfort
and not even an opportunistic opener from
Thomas Muller dampened the enthusiasm of
the players or a raucous away crowd. Those
hopes were heightened in one unforgettable
move when Steven Fletcher’s deft, diagonal
ball sent Ikechi Anya scampering clear to curl
the ball beyond Manuel Neuer.
Scotland piled on pressure and had chances
to take the lead but that optimism was
dented by Muller’s second. None the less, it
provided a promising start to the campaign.
With Hampden Park in the process of being
restored to a football arena after the success
of the Commonwealth Games, Scotland took
their home matches on the road. First up
was a visit to Ibrox to face Temuri Ketsbaia’s
Georgia, familiar foes in recent
qualifying campaigns.
The away point maintained momentum
going into a mouthwatering contest against
Republic of Ireland. Two of Celtic’s most
successful managers going head-to-head at
Celtic Park heaped yet more intrigue on a
derby-like encounter. Against the backdrop
of a packed stadium, Scotland started briskly
and utilised their technical superiority to
overcome a more physically imposing
Irish team.
As the tension heightened, Maloney once
again showed his worth, receiving a short
corner kick that had been well rehearsed in
training and curling the ball into the corner
of the net.
The victory left Scotland in rude health in
Group D as they approached the midway
point of the group and not even a friendly
defeat to England days later could dampen
the enthusiasm and possibility that lay ahead
in 2015.
Scotland played superbly and, indeed, were
unfortunate to win by only a one-goal margin
thanks to a deflected shot from Shaun
Maloney. The three points got Scotland off
and running and with renewed confidence
ahead of the trip to Warsaw.
Poland took an early lead but it came
against the run of play as Scotland sought to
continue from where they had left off against
Georgia. Maloney, fast becoming a talisman
in the campaign, restored parity within seven
minutes of the opener and Naismith added a
second after the restart to send the travelling
fans into delirium. Alas, Scotland could not
withstand the inevitable late pressure and
Arkadiusz Milik equallised with 15
minutes remaining.
15
womEn’s
NATIONAL TEAM
As 2014 came to a close, the joy of
reaching a historic first ever FIFA
Women’s World Cup play-off was tinged
with disappointment at missing out on
a place at the showpiece tournament in
Canada in summer 2015 at the
final hurdle.
The double-header against The Netherlands
followed back-to-back UEFA Euro play-off
places for a side knocking at the door of their
first major tournament.
Anna Signeul’s side built on their
barnstorming start to the qualifying campaign
by equalling their best ever finish at the
annual Cyprus Women’s Cup in March.
A stunning 9-0 win over the Faroe Islands
at Fir Park in September sealed a minimum
of a play-off place. A third hat-trick of
the campaign for Jane Ross propelled her
to the top of the Europe-wide scoring
charts, alongside Gaëtane Thiney (France)
and Vivianne Miedema (The Netherlands),
as Scotland went in to the last match in
Gothenburg with a chance of
automatic qualification.
Sweden captain Caroline Seger cleared off
the line twice during a period of sustained
second-half pressure from Scotland, before
Lotta Schelin added to Therese Sjögran’s early
effort to seal a 2-0 win for Sweden and send
Scotland in to a play-off against
The Netherlands.
Scotland’s chances of reaching the finals hung
in the balance after a 2-1 defeat in the first
leg at Tynecastle. A penalty from Kim Little
- who earlier in the year was named MVP in
her first season at Seattle Reign and notched
up her 100th appearance for Scotland - kept
the tie alive after the visitors raced in to a 2-0
half-time lead.
The World Cup dream ended in Rotterdam
with a 2-0 victory for the hosts, but
Signeul’s side now focus on a return to The
Netherlands in 2017 for the finals of the next
UEFA Euro tournament.
After ending 2013 with a 100% record from
their first four qualifiers, Scotland finished
fourth and were unbeaten in open play in
Cyprus. A draw with France and victories over
The Netherlands and Australia took Scotland
to the 3rd place play-off, where they lost on
penalties to Korea Republic.
There was more positive news as the month
came to a close, as Scotland moved up to
their highest ever world ranking position of
11th in Europe and 19th in the World.
Qualifying resumed in April, and victories over
Poland and Bosnia Herzegovina maintained
top spot in Group 4.
Group favourites Sweden arrived at Fir Park,
Motherwell, in June, inflicting a 3-1 defeat
on the hosts. Scotland instantly responded
to their first defeat of the campaign, with a
2-0 win over Northern Ireland in Belfast five
days later.
16
17
NATIONAL
YOUTH TEAMs
Scotland Under-17s were the standout men’s national youth team in 2014
reaching the semi-finals of the UEFA
European Under-17 Championship finals
in Malta in the summer.
The Scots secured qualification for the
tournament having come through their
qualifying round and elite round matches
without defeat. A 3-1 win over Belgium at
Cappielow Park sealed their place at the
eight-team competition with a match
to spare.
After losing their opening group match
at the finals to Portugal, Scot Gemmill’s
side bounced back to beat Germany and
Switzerland and secure a place in the last
four. A defeat to Netherlands ended hopes of
reaching the final.
18
It was the second time Scotland had reached
the Under-17 final tournament and their best
performance at that level.
Scotland Under-19s reached the elite round
of the 2014 UEFA European Under-19
Championship but were unable to find a
way to the finals. Ricky Sbragia’s side came
through their qualifying round matches
unbeaten, securing an impressive 1-1 draw
with eventual competition winners Germany
in the process.
At Under-21 level, Scotland finished third
in their 2015 UEFA European Under-21
Championship qualifying group, behind
Slovakia and Netherlands. Billy Stark stepped
down from his post as coach in November
after six years in charge.
After winning the 2013 Sky Sports Victory
Shield for the first time in 15 years, Scotland
were unable to make it two-in-row, narrowly
losing 2-1 in all three matches.
2014 was a landmark year for the Scottish
FA’s performance schools as Zak Rudden
became the first player from the programme
to score a goal at international level.
The Rangers youngster, a pupil at Broughton
High School, scored the winning goal as
Scotland Under-15s came back from a goal
down to defeat Switzerland at Forthbank
in September.
Women’s Under-19s
Under-17s
Gareth Evans guided Scotland to their third appearance at the
UEFA Women’s Under-19 Championship Finals with a flawless elite
qualifying round in April.
Pauline Hamill’s side prepared for the UEFA Women’s Under-17
Championship qualifying campaign with a successful trip to Italy in
September, recording a 1-1 draw and a 2-0 win over the hosts.
A 5-1 victory over Iceland was followed by 2-0 wins over Croatia and
Russia to send Scotland to the finals in Norway as group winners,
following appearances in 2008 and 2010.
That good form continued the following month, as Scotland sailed
through the first qualifying round, picking up maximum points.
In July, another landmark in the development of women’s football in
this country was reached as they became the first Scottish team to win
a match at a major women’s football tournament.
A massive 9-0 win over Montenegro and a 3-0 victory over Croatia
sealed qualification for the Elite Round with a match to spare. Captain
Erin Cuthbert, Carla Boyce and Samantha Kerr were all on target as
Scotland progressed as group winners with a 3-1 win over Sweden in
the final match.
First half goals from Caroline Weir and Zoe Ness guaranteed Scotland
all three points against Belgium in their opening group match of
the Finals. Scotland eventually finished third in Group A, following a
narrow 3-2 loss to the Netherlands and a 5-0 defeat to the hosts.
Qualifying began again in September with a thumping 8-0 win over
Albania. A 3-1 victory over Poland and a stalemate against Norway
followed as Scotland safely reached the Elite Round once more.
19
REFEREE
operations
Scotland’s top referees continued to
feature at the highest level of European
football in 2014, in both European
competitions and internationally.
In 2014, Scottish referees were appointed to
a total 45 international matches, including
four EURO 2016 Qualifiers, nine UEFA
Champions League matches, and 13 UEFA
Europa League matches.
Morag Pirie refereed the UEFA Women’s
Champions League quarter-final match
between VfL Wolfsburg and FC Barcelona in
March. Her excellent performances in 2014
saw her included in the selection panel for
the 2015 FIFA Women’s World Cup. Lorraine
Clark also received a number of prestigious
European and international appointments.
It was also a landmark year for female
referees domestically as Kylie McMullan
became the first specialist female assistant
referee to ever take the field in a SPFL
Scottish Premiership match in May.
The 2014 Scottish League Cup final was
refereed by Steven McLean, his first national
cup final appointment.
Scotland maintained two referees at Elite
Level in the UEFA Referees List in William
Collum and Craig Thomson whilst Steven
McLean was promoted to the First Level,
joining Bobby Madden. Morag Pirie also
received a promotion in 2014 as she became
a Women’s Elite Referee being the first ever
Scottish Female referee to attain this category.
Specsavers re-affirmed their commitment
to refereeing in Scotland with new funding
for the SQA Referee Personal Development
Award. The agreement ensured the schoolbased programme continued to train young
referees through schools and colleges across
Scotland for another year. By the end of
2014, a total of 25 schools were taking part
in the scheme, which started in 2012.
Commenting on the year, John Fleming,
the Scottish FA’s Head of Referee
Operations, said:
“
I am pleased to see our referees have
maintained the high standards they have
set in previous years.
“Our officials have continued to receive
appointments at the highest level in
European and international football and I
am keen to see this success continue.
“I was also delighted to see Specsavers
demonstrate their commitment to the
SQA programme in 2014, and we look
forward to continuing our
excellent partnership.”
By the end of 2014, the total number of
registered referees in Scotland was over
3200, versus 2900 by the end of 2013.
Craig Thomson refereed the 2014 William
Hill Scottish Cup final – his third appointment
to the country’s showpiece match, having
refereed the 2009 and 2012 finals. The final
also made use of two additional assistant
referees, building on the successful launch in
2013, with the officials also making their first
appearance at the semi-final stage.
20
21
Club Academy
Scotland
As well as awarding £2.2m to member
clubs CAS also evolved in 2014 to take
into consideration a proposal to change
the competition status of the under-16/17
matches from season 2014/15. This request
was tabled at a meeting of the Heads of
Youth to establish a competitive league
rather than a series of unofficial development
fixtures at that age level.
The change was in relation to UEFA’s
piloting of an Under-18 Youth League as an
official European Club Competition from
season 2015-16. The creation of a formally
competitive Club Academy Scotland Under
-16/17 League programme could therefore
also serve to provide the mechanism by which
Scottish clubs could qualify for the UEFA
Youth League.
Under-20s League
MPOs are designed to reward clubs for the
outcomes their Academies produce. In 2014,
there were 14 different criteria covering
representation throughout the club and
international age groups. Points are awarded
for each, an overall total attained and funds
distributed on that basis.
The Celtic Youth Academy lifted the SPFL
Under-20s trophy for the fifth successive
in 2014.
Coached by Steven Frail and John Kennedy,
the club clinched the title with a 2-0 win
against Dundee United.
The established one to six-star grading
system has also been approved for change as
outlined below
AAAAAA
AAAAA
AAAA
aAAA
A
6 - Star will be replaced by Platinum Grading
5 - Star will be replaced by Gold Grading
4 - Star will be replaced by Silver Grading
3 - Star and 2 Star will be replaced by Bronze 2 Grading
1 - Star will be replaced by Bronze 1 Grading.
We’ve got a team out on the pitch to win the league but our job is to produce
individual players for the first team,” he said
“We’ve had a few who’ve made the breakthrough and that’s the challenge for
them: they’ve got the manager’s eye and they can make sure they keep in his
thoughts for next year.
“So we have to make sure that, as well as winning the league, that we’re
promoting and developing these players as best as we can.”
The Under-20 league replaced the reserve
team as part of the Performance Strategy,
with an emphasis on encouraging younger
players to expedite development from youth
football to the first-team.
This has played a key role in the emergence of
a new generation of young players and Frail
believes the experience will have stood his
squad in good stead.
In addition, the Scottish FA has redefined
the CAS awards within new Measurable
Performance Outcomes.
22
“
23
Coach
education
The Scottish FA’s Coach Education
programme continues to evolve with
the ever-changing demands of modern
coaching and management.
In the past 12 months, the Scottish FA
offered more than 20 different coaching
courses – ranging from Level 1 Development
to specialist Goalkeeping courses – to more
than 10,000 coaches. The diversity of the
programmes are key to helping sustain the
national game, with increased emphasis on
growing the coaching communities in the
women’s and girls’ game and increasing
opportunities for ethnic minority groups.
As ever, the candidates for the coveted UEFA
Pro Licence, as well as the A and B Licences,
were hewn from the top end of the game.
Duncan Ferguson, the former Everton and
Rangers striker, was among the Pro Licence
graduates in 2014 and has already enhanced
his coaching credentials at Goodison Park as
part of Roberto Martinez’s first-team coaching
set-up.
Ann-Helen Grahm, the Scotland Women’s
National Team assistant coach, also joined
a growing number of female graduates at
Pro Licence level, following Anna Signeul
and Shelley Kerr, who has since become the
first female coach in the senior game, taking
charge of Scottish Lowland Football League
side Stirling University.
24
There has also been a growing trend of
younger coaches completing their coach
education while in high-profile jobs. Robbie
Neilson, the Head Coach at Heart of
Midlothian, has enjoyed great success in his
first season at Tynecastle, during which he
has not only won the SPFL Championship but
completed his A Licence while undertaking
his UEFA Pro alongside Alex Neil, David
Robertson and Ian Cathro.
“
The coaches absolutely loved hearing Alastair speak about the importance of
planning your way to success,” said Fleeting.
“As with every year,
we sit down and
find ways to freshen
up every course”
Kris Boyd, Steven Hammell, Peter MacDonald,
Alan Maybury, Ian Murray have also
completed their A Licence assessment, while
Sean Dillon, Willo Flood, Rob Jones, Pedro
Moutinho and Nacho Novo are among the
new batch of A Licence candidates.
“Given the situations that can arise on the field as well as off it, it is important to
keep your goals on course despite the increasing pressures.”
“Given the increasing media demands as well, there are few more experienced
people to advice on handling crisis situations and planning high-level strategy than
someone who helped take Tony Blair and the Labour Party to Downing Street.”
Walter Smith, the former Scotland manager, also gave an expert insight into
the tactical trends during the FIFA World Cup in Brazil and Fleeting believes the
continued support of the coaching fraternity continues to enhance the Scottish FA
Coach Education programme’s reputation domestically and internationally.
“As with every year, we sit down and find ways to freshen up every course: not just
the Pro Licence but every aspect of Coach Education. It is important for our own
CPD [Continuous Personal Development] that there is a freshness and we certainly
provided that with the calibre of guest speakers and coaches” said Fleeting.
As well as the practical coaching techniques
imparted by some of the most experiences
managers in the country, Jim Fleeting,
Director of Football Development, continues
to provide A-list presentations and talks from
the business world, with a relevance to the
business of football.
“We believe what we offer is unique in terms of calibre of speakers and presenters
but we do it within the guidelines issued by the UEFA Coaching Convention.”
For the Pro Licence, European football’s governing body requires the following
within the curriculum: football knowledge, leadership, management, psychology
and medicine, teaching, laws of the game, business management, technical and
tactical awareness, fitness and teaching practice, practical assignments, analysis
theory of coaching and management and an internship with a club. There has also
been a move to incorporate languages into the curriculum, in recognition of the
global opportunities that exist.
Prominent among this year’s invited guests
was the former Director of Communications
to the Labour Party, Alastair Campbell.
A respected author, blogger and Public
Relations expert, Alastair spoke passionately
on the subject of strategy and the importance
for aspiring coaches and managers to
implement strategic planning within the team
and in sync with the over-arching strategies of
a club’s board of directors.
“As well as receiving applications from coaches across the world, we also recognise
that opportunities for coaches can extend beyond Scotland and the United
Kingdom. The game is now global but working abroad has never been more
accessible to Scottish coaches. We believe the course offers that flexibility and
reflects the changing trends of the game.”
25
william hill
Scottish Cup
St Johnstone won the first major trophy of their 130-year history after
beating Dundee United to lift the 2014 William Hill Scottish Cup.
Steven Anderson and Steven Maclean struck to seal a 2-0 victory for
the Perth Saints. The final was played at Celtic Park with Hampden
Park unavailable due to the 2014 Commonwealth Games taking place
in Glasgow.
The Scottish FA decided to explore a unique and consistent digital
campaign for the 2013/14 William Hill Scottish Cup competition.
While media coverage of the tournament is intensive in the later
rounds, it was recognised that there was an opportunity to shine a
light on the smaller clubs, who enter the competition in the early
rounds, many of whom have large and passionate supporter bases.
Every goal from every match was available on the Scottish Cup
YouTube page for the first-time ever and the campaign was also
complimented by a round-by-round wrap-up show, as well as a Goal
of the Round competition, also available on YouTube. In addition,
the early round draws were streamed live on the Scottish FA website
and featured high-profile figures with wide appeal, often outside of
football, who embody ‘Defy The Odds’ - e.g. Judy Murray and Roy
Erskine (mother and grandfather of tennis player Andy Murray) and Sir
Alex Ferguson.
26
For the final, Go-Pro cameras captured the player walk-out from the
tunnel, the winning captain gave his view of the moment he lifted the
trophy, and fans were captured celebrating the winning goal.
The campaign was also supported by the Scottish Cup Facebook page
and the Scottish FA Twitter account, with #DefyTheOdds the common
thread in all content.
YouTube viewing figures increased by over 500,000 over the course of
the season whilst #DefyTheOdds content had been viewed by people
in 185 of the world’s 195 countries; with the United States of America
holding the biggest viewership outside of the UK.
The campaign was recognised by UEFA at their UEFA Marketing
Awards, winning the Creativity and Innovation award in November.
The Scottish FA Youth Cup was won by Rangers who defeated Heart
of Midlothian 7-6 on penalties after the match ended 2-2 in
normal time.
Little Big Shot became the title sponsors of the competition as part
of a four-year deal which also saw them become the Official Healthy
Energy Drink of the country’s seven Regional Performance Schools,
and partner and supporter of the Scottish FA’s youth football activity.
27
2
28
strong quality growth
29
Regional
Overview
Participation
The Scottish FA has six regional offices –
North, East, South East, Central, West and
South West – which are each home to
six full-time members of staff; Regional
Manager, Club Development Manager,
Player and Coach Development Manager,
Girls’ and Women’s Club Development
Officer, Equity Officer and
Regional Administrator.
Each Regional team works closely to present
a strong collaborative approach to build and
strengthen partnerships with local authorities,
leisure trusts and clubs to improve the
grassroots game on a local level.
Aligned with the One National Plan, the
Regions’ work programme is centred on
the four pillars of Strong Quality Growth;
participation, education, stronger clubs and a
more attractive game.
30
In 2014, the target of 130,000 registered
players was surpassed and the Scottish FA
remains committed to its aim of increasing
participation and making football accessible
for all.
The above target was achieved in no small
part due to the work delivered through
various Regional participation programmes
with the support of long standing partners
such as McDonalds, sportscotland, Tesco
Bank, Bank of Scotland, Food Standards
Agency, CashBack and the 32 local authorities
across the country.
Girls’ and Women’s football continues to be
a large growth area and by the end of 2014
accounted for 9,500 of registered players.
Regionally, the Girls’ and Women’s Club
Development Officers are directly responsible
for U7/U9/U11 activity and host
regular festivals.
2014 was a landmark year for Over-35s
Football as it became affiliated with the
Scottish Amateur Football Association, with
a view to increasing participation in a group
that showed the biggest drop off rate in
involvement in playing the game.
Leagues are now established in the Central,
South East and South West Regions and
are administered through the Scottish FA
Regional Office.
In addition, the Regions contribute to the
‘Perform and Win’ strand of the ‘Scotland
United’ strategy. A network of 12 2020
Development Centres have been established
to support 384 of the best young
grassroots players. These are a key link
between the grassroots game and the
performance area.
Education
STRONGER CLUBS
Attractive Game
The Regions are responsible for the delivery
of Coach Education courses from Level 1.1
to Level 1.3 on both the Children’s and Main
Pathway, as well as the Goalkeeping Level
1 courses. Level 2 Children’s Award and
C Licence courses were also coordinated
through the regional offices for the first time
in 2014.
Over 400 clubs are engaged in our Scottish
FA Quality Mark accreditation scheme which
is supported by our community partners
McDonalds and sportscotland. Designed
to support and recognise the work of clubs
who have the desire to be the very best they
can be, the scheme allows club to work more
closely with their local Club Development
Manager and aims to improve and support
club structures concerning management,
development, administration, planning and
welfare. Clubs strive to meet criteria and
are awarded at one of the five levels; Entry,
Standard, Development, Community
and Legacy.
We recognise that volunteers are the lifeblood
of the game and want to acknowledge the
outstanding work they do. Local Grassroots
and Quality Mark Awards are two of the ways
in which we say thank you - with 12 of these
events held across the six regions in 2014.
2014 also saw a rise in female-only courses
with six courses attracting over
120 participants.
Furthermore, the Regions continue to play
an integral role in the delivery of a vibrant
in-service programme to ensure coaches
at all levels are up to date with modern
progressive techniques. Each Region hosted
various Continuous Coach Development and
Continuous Professional Development events
in 2014, led by guest speakers such as Eric
Black and Shelley Kerr.
Underpinning all aspects of the work we do is
our desire to make the game one that is fun
and enjoyable to play in. We use the Positive
Coaching Scotland programme as a tool
to reverberate that message to volunteers,
coaches, officials, players and parents
throughout the country.
In 2014, the innovative McDonald’s Club
Coach Officer programme was introduced
and through a variety of partnerships has
seen the appointment of 20 part-time Club
Coach Officers who will work within local
grassroots clubs; tasked with mentoring
coaches and delivering PCS workshops.
31
Equality
The Football Equality project aims to create positive action to
support and empower ethnic minority and diverse communities
through the different pathways that the Scottish FA already
offer in terms of player pathway, volunteer opportunities,
match official refereeing or the coach education pathway.
THE SCOTTISH FA IS COMMITTED to ensuring that football in Scotland is
open to all and that barriers, whether real or perceived, are removed particularly
in relation to those groups currently under represented who traditionally may not
have seen football as their sport of choice.
To achieve this we have Equality Officers in place to work with Ethnic
Minority and Diverse communities within the different regions of
West & South West, Central, South East, East and North and we are
currently working towards two specific aims with regards to football in
the following areas:
•
•
Increase accessibility in football for people from an ethnic
minority background.
Increase the knowledge of and participation in grassroots football
within diverse community groups in Scotland.
The project showed significant growth in 2014. 120 participants from
Ethnic Minority communities attended six bespoke coach education
courses. We are engaging with 51 groups representing approximately
6250 people from over 30 diverse communities. There have been 1886
individuals directly involved in events with a key figure being the 178
females, who can require additional support at times depending upon
their cultural back-grounds.
Going forward we will look to engage with more communities
and with the ongoing support from the Black and Ethnic Minority
Infrastructure Scotland (BEMIS) we have further plans to meet and
collaborate with local and national agencies involved in this sector.
Currently the project is working to create club to community/group
links which we hope will create a better pathway for ethnic minority
coaches and players access already established community clubs, and
also for com-munity clubs to engage the wider community in a more
cohesive and thought out way.
With this in mind, we aim work with groups and organisations on any
issues affecting the ethnic minority community with regards to access
to football, and work towards making the experience a positive one
for all, regardless of labels around race or religion.
32
33
CASHBACK
FOR COMMUNITIES
Facilities
THE
BIG
PITCH
In 2014, partnership working - one
of the key goals of the Scottish FA’s
facilities strategy “The Big Pitch” – was
no better exemplified than through
the most recent round of CashBack for
Communities funding which focused
on dual sport pitch projects between
football and rugby.
Working together with colleagues at the
Scottish Football Partnership, Scottish Rugby,
sportscotland and the Scottish Government’s
Active Scotland Division, a £3.15 million pot
was able to deliver 12 brand new full size
dual sport 3G pitch projects. A fantastic
return given the cost of a brand new 3G
comes in at around £650,000 - £700,000.
This was achieved through the Scottish FA
and Scottish Rugby working pragmatically
with the above partners, respective local
authorities and a cohort of some fantastic
and highly motivated lead clubs in both sports
to deliver pitches to benefit all.
In more general terms, the core number of
facility projects continues to rise steadily as
our ‘grassroots’ community football clubs
become larger and so develop aspirations
to create their own facilities. This remains a
significant challenge given the continuingly
difficult financial climate, particularly at local
government level, where clubs seeking the
support of their local councils, in both officer
and funding support terms, are doing so at a
time when councils are continuing to make
significant cuts to key services with sports and
leisure provision.
One opportunity that arises out of this comes
in the shape of Community Asset Transfer.
Under the Scottish Government’s Community
Empowerment Bill, local authorities are
being charged with the responsibility
of further empowering ambitious, local
community groups to consider the transfer
of existing council assets. In many instances
these assets come in the form of pitch
and pavilion facilities and, as a result, our
community football clubs are often in the
box seat as potential CAT recipients. The
Scottish FA’s challenge at both a national
and regional level is to ensure that these
facilities are indeed ‘fit for purpose’ and the
clubs considering applying for transfer are
equally as fit to accept these in terms of their
governance and skill set. This will place them
in a strong position to take on the day to day
management of the facilities transferred in an
efficient and sustainable way over the
longer term.
In tandem with this, our key facility-related
targets for 2015-18 relate specifically to
supporting local authorities with their own
pitch/facility strategies so that they consider
the aforementioned growth of our larger
community clubs; identify when Community
Asset Transfer could be a tool to help them
realise their aspirations, and where this is
not the solution, to identify potential new
facility developments which will support these
fantastic clubs’ growth and of course of our
game in general.
SCHOOLS OF FOOTBALL
Currently we have 26 schools with 885 young people
receiving daily football coaching from high quality
coaches. Notably, we have a School of Football in
operation in the top 10 local authorities ranked on
the Scottish Index of Multiple Deprivation.
Since its inception in 2008/09 1,500 young people have been involved with
each pupil getting 380 hours of positive activity. Research conducted by Stirling
University in November 2013 concluded that those young people involved felt
an improvement in their health and confidence which also coincided with more
regular school attendance. Furthermore, the feedback from parents and teachers
regarding the positive development of their children continues to be
wholly positive.
It is also important to note that, on average, the current S5 group who were
involved in the project still participate in sport for at least 5hrs per week.
BANK OF SCOTLAND
MIDNIGHT LEAGUES
Bank of Scotland Midnight Leagues has
supported communities and young people for
over ten years and the partnership has now
been extended to run until the end of 2016.
Since its inception, the project has continued
to hit key objectives and create many
positive outcomes.
Currently there is Midnight Leagues activity
taking place in 31 of the 32 Local Authorities
across country with 80,000 individuals having
taken part over the ten years of the
project’s existence.
FOOTBALL EQUITY
2014 has seen the entire project continue
to translate previous planning and objective
setting into action. Coach Education,
supporting events, player development
centres, equality workshops and club
development seminars have all been delivered
as part of the action plan launched earlier in
the year with Cabinet Secretary for Justice,
Kenny MacAskill MSP.
VOLUNTEER
DEVELOPMENT
This project continues to underpin everything
that we do in the CashBack catalogue of
projects. Discounted and, in many cases,
free coach education has been delivered to
high schools, registered charities, clubs and
colleges; all of which have a specific remit for
developing people’s skills and promoting
positive destinations.
COnclusion
CashBack has evolved over recent years to place greater emphasis on youth employment,
positive destinations and personal development as well as a continuation in diversionary activity.
Consequently, we have evolved our projects to focus on these areas too. With funding having
been extended until financial year end 2017, CashBack will still continue to be at the fore front
of diversionary and inclusive activity for the Scottish FA.
34
35
McDonald’s
Grassroots Awards
“
There are things you don’t appreciate about your upbringing until you’re big enough to understand them.
One of those is realising just how much people gave to you without ever expecting anything in return.”
The Grassroots Awards, in a nutshell. That
was an intro to one of hundreds of pieces
published over a dozen years to publicise
them, but I can’t remember writing anything
before or since which sums up so succinctly
why we have them.
They’re about saying thank you. They’re
about offering recognition to people who
neither seek it nor want it, yet who deserve it
unconditionally for what they give to football.
The volunteers we honour are our game’s
beating heart in every corner of the country,
every city, every community, every village.
And on an annual basis we should be grateful
we have the chance to do that through the
auspices of McDonald’s and the Scottish FA.
Because without them, we have no game.
We have no national team, no professionals,
no elite performance schools. No opportunity.
This is the 12th year the Sunday Mail has
been involved in these Awards and we never
tire of the chance to put our national sport’s
unsung heroes in the spotlight, nor offering
players, parents and coaches the opportunity
to nominate the most deserving cases.
The roll of honour we’ve established since
2004 is a source of huge pride to us, as
we know it is to the Scottish FA’s regional
development team and to McDonald’s
themselves. They’ve invested millions into the
youth side of our game, they’ve helped us
create hundreds of newly qualified coaches
and hundreds of newly formed school teams
through their sponsorship.
And they’ve given us the chance to put on
stage dozens of the most humble people you
could ever meet to allow us to say thanks.
We’ve had winners with six decades’ worth of commitment to their clubs, we’ve had
kit cleaners, social workers, minibus drivers, mentors, pitch-liners, referees, secretaries,
chairmen, committee stalwarts - and that’s just one person.
And for us, the greatest pleasure of all has been pointing out that without these
volunteers, some of Scottish football’s greatest success stories would still be figments
of our imagination.
But don’t just take my word for it. Here are just a few of the icons who’ve backed us
over the years.
“
Paul Lambert
It’s only when you get older and have kids of your own that you look back
and realise how much certain people gave you. For me it was Alex Stephens
in Linwood.
His commitment to the game and the community was unbelievable. You
look back and you think ‘Jesus, how did he do it all?’
I’ve played in the World Cup, won a European Cup and when you take it all
back to basics you have to feel grateful a guy like him was there for you.
The saddest thing was I never got the chance to say a proper thanks to him
before he died.
“
If he was still around there’s no doubt he would have an honour at the
back of his name for his service to the community, so it’s great we’re
recognising our volunteers through this.”
David Moyes
So many people are responsible for the path I ended up taking. Every one
of them was a volunteer, someone in it for their love of the game and the
kids who played it.
I was brought up in a family embedded in it through dad’s involvement
with Drumchapel Amateurs and as a teacher at Anniesland College where
he ran their team as well.
My earliest memories are him spending hours on the house phone at
nights, arranging times, places, pitches, refs, opposition. It was all planning.
And my mum was washing the strips. When it got too much for the
house washing machine we’d end up taking the bags to the laundrette in
Whiteinch on the Sunday after the game.
I used to go with her - the commitment it takes is unbelievable, but they
just did it.”
36
“
Darren Fletcher
From the age of six, I can still name you every coach I
had who played a part in making me who I am. And
I’m grateful to them all.They’re all volunteers, none
of them made a living from the game, but they cared
so much.
Peter Smith from Langlaw Boys Club, Hugh McGoran
at Celtic Boys Club, Mr Crossan at St Luke’s Primary he had me in the team in Primary 2! - and Mr Kilday
at St David’s High. He taught me stuff in high school
that I still use to this day in games.
It’s so good there’s now a platform for these guys to
get noticed. If they’re putting their time in to our
game and giving kids the chance to play and learn,
they deserve it.”
“
Kenny Dalglish
I remember coming to the dinner a few years ago on
the day we’d signed Luis Suarez and Andy Carroll at
Liverpool for £50m-odd.
“
Gordon Strachan
A man called Tom Aitken took my boys’ club,
Edinburgh Thistle. He was the janny at Groathill
Primary and looking back you now realise how hard
these guys worked.
I remember inviting Tom to games when I was at
Aberdeen and I think he appreciated that but the
game consumed him - and that’s the thing about a
lot of these guys.
They may never have had the greatest football
knowledge but when you play for them you learn
what’s right and what’s wrong. They made us train
hard, looked after us and most of all gave us values.”
Gordon Waddell
Sunday Mail
And I handed over our main award to a guy called
John Beaton from Inverness. Forty-two years, he’d
given to the game and so humble with it - and
people were trying to talk to me about Suarez.
And I just remember saying ‘Never forget Luis Suarez
would’ve needed a John Beaton back in Uruguay as
well…’
That’s the thing about everyone who ever makes it.
Without a volunteer setting you on the road, you
don’t. There’s no Suarez, no Carroll, no Dalglish.
Football doesn’t exist without them.”
37
EURO 2020
The Scottish FA and the entire Glasgow
UEFA Euro 2020 bid team were
delighted that Hampden Park was
selected as a host city for the European
Championships’ 60th anniversary in 2020.
The UEFA Executive Committee convened
in Geneva, Switzerland, in September and
awarded Glasgow and Hampden Park a
Standard Package of three group-stage
matches and one knockout
phase match.
“
It is wonderful news and I would like to thank everyone who has been involved
from the outset of what has been a fantastic bid. I believe Glasgow and Hampden
Park will throw a fitting birthday party for the European Championships and I know
the whole country will make it an occasion to remember.
We have worked hard to establish our strategic plan and today’s announcement
gives us a perfect platform on which to realise our ambitions. It would be
great if Scotland can qualify for Euro 2020, playing in front of a full house at
Hampden Park with a successful national team represented by graduates from our
Performance Schools.
On the back of a hugely successful Commonwealth Games, and ahead of what will
be a memorable Ryder Cup, I am delighted Scotland, Glasgow and Hampden Park
will again look forward to being the focus of worldwide attention for Euro 2020.”
It means the city of Glasgow and the national
stadium will be one of 13 host city venues for
the showpiece event, selected by the UEFA
ExCo from 19 submissions from
across Europe.
The bid was collaborative effort involving the
Scottish FA, Scottish Government, Glasgow
City Council, Glasgow City Marketing Bureau,
EventScotland and Hampden Park Ltd.
Stewart Regan, Scottish FA Chief Executive, believes the host city status will help
realise the Association’s strategic plan, Scotland United a 2020 Vision:
“
Welcoming the decision, Shona Robison, Cabinet Secretary for Health,
Wellbeing and Sport, said:
EURO 2020 coming to Glasgow will be brilliant for football and for Scotland.
Fans from across Europe will want to come here to soak up an amazing party
atmosphere, while we’ll hear the ‘Hampden Roar’ just as loud in many different
languages. Whichever teams make it, hundreds of thousands of fans will receive a
great Scottish welcome.
I am sure this will give an added boost, if any were needed, to Scotland’s efforts
to qualify for the tournament. Scotland is the perfect stage for major events and
hosting four matches in Glasgow will also provide substantial economic benefits.
We will continue to work closely with the Scottish FA and Glasgow City Council to
help put on a spectacular football tournament.”
“
Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City
Marketing Bureau (GCMB), said:
“Having delivered the best ever Commonwealth Games this summer, I am delighted that Glasgow has been selected as
a host city for the UEFA European Championships in 2020.
Glasgow enjoys a proud reputation as one of the world’s great footballing cities and Hampden, in particular, has become
a stadium familiar to football fans throughout Europe. We recognise the value of football and major sporting events
and we have a fantastic track record in attracting and delivering some of the biggest global sporting championships;
including the Champions League and UEFA Cup finals. We’re also ranked as one of the top 10 ultimate sports cities in
the world, ahead of the likes of Paris, Madrid and Amsterdam.
Given the experience and expertise of our bid team – comprising the Scottish FA, Scottish Government, Glasgow City
Council, Glasgow City Marketing Bureau, EventScotland and Hampden Park Ltd – and the cross-party political support
received from the UK Government, we were confident that our bid was a strong one. Now we’re ready to show that
Glasgow and Hampden will provide a truly memorable backdrop to UEFA’s milestone 60th anniversary Euro celebration.
The city’s global profile has never been greater and today’s announcement provides the perfect platform to build on the
sporting legacy created by the Commonwealth Games. It is a real opportunity to bring some of Europe’s top football
stars to Glasgow, support our national game and benefit the local economy while showcasing the city to a
huge global audience.”
38
39
3
40
improving football’s finances
41
FINANCIAL
REPORT
Payments to Member Clubs
and Associations
Scottish fa TURNOVER
The Scottish FA’s total turnover, excluding subsidiary companies, amounted to £33.6 million for 2014, a record figure which was up
18% from the previous year. The main reason for this increase was the introduction of a new centralised deal with UEFA in respect
of media rights for international matches, resulting in accelerated recognition of television income. This agreement continues until
the end of season 2017/18.
Income from international Matches showed an increase during the year, including significant gate receipts from the matches at
Celtic Park against the Republic of Ireland and England. The William Hill Scottish Cup also remained a major source of income,
including sponsorship, broadcasting and gate receipts for the semi-finals and final.
24.7m
27.2m
29.6m
2010
2011
2012
28.5m
33.6m
2013
2014
As a result of the increase in turnover, the Scottish
FA was able to distribute an enhanced level of
payments to its members during the year across
various strands of the overall Strategy, including
Club Academy Scotland, other Measurable
Performance Outcomes, and National Club Licensing.
In addition, participating clubs continue to receive
significant sums from the William Hill Scottish Cup.
During 2014, the total paid to member clubs and
associations from these various sources amounted
to almost £11m.
9.4m
9.6m
10.9m
2012
2013
2014
INCOME
Expenditure
The various sources of turnover, excluding subsidiary companies, are shown in the accompanying graph. Football Development
remains a key area, which includes funding received from external partners in support of the Youth Action Plan and Cashback for
Communities programmes.
Furthermore, the Scottish FA continued to support the Scottish Football Partnership to assist its ongoing activities on behalf of
Scottish clubs. A payment of £3 million was made to the Partnership during the year.
42
>
3%
>
5%
>
18 %
>
19 %
>
22 %
>
33 %
>
8%
>
8%
>
9%
>
20 %
>
22 %
>
33 %
TELEVISON
& RADIO
SCOTTISH
CUP
INTERNATIONAL
MATCHES
COMMERICAL
INCOME
FOOTBALL
DEVELOPMENT
OTHER
INCOME
PaYMENTS
TO MEMBERS
STAFF
COSTS
FOOTBALL
DEVELOPMENT
MATCH
COSTS
OTHER
ADMIN COSTs
DEPARTMENTAL
COSTS
43
Commercial and
Communications Report
The Scottish FA’s commercial, marketing and
communications departments undertook a
modernisation project to reflect the ever-evolving
landscape of the digital era.
This has culminated in the creation of a new digital
department equipped with web, social and video
expertise to deliver across the spectrum of the
association’s growing platforms.
To date, the Scottish FA has developed a digital
audience in excess of 500,000 across Facebook,
Twitter, You Tube, Instagram, Snapchat and new
social trends such as the live streaming platform,
Periscope. Development of a new mobile-responsive
website is also under way.
This has enabled a more integrated approach to
commercial and marketing delivery for our most
powerful brands, such as the Scotland National
Teams and the Scottish Cup, but also to maximise
reach, awareness and return on investment for our
sponsors, such as Vauxhall and William Hill.
(Scotland) 390,615 LIkes (+178,290 | 84%)
98,927 followers (+40,569 | 70%)
16,517 followers (+12,582 | 419%)
35,985 followers
8490 subscribers (+3,919 | 86%)
Total Social Audience increase:
550,534 (+271,345 | +97%)
The success of the Scotland National Team
on the field during the UEFA Euro 2016
qualifying campaign has also been matched
with a sell-out of the Scotland Supporters
Club’s 35,000 memberships.
One of the key benefits of membership is
exclusive, behind-the-scenes access to the
Scotland National Teams, as well as free
entry to Women’s and National Youth Team
matches. SSC members were invited to an
exclusive gig at the team hotel, Mar Hall,
in August 2014 to help launch the We Are
Scotland campaign with a live performance
from the festival favourites, Vigo Thieves,
whose song Believe has been adopted as the
campaign anthem.
Gordon Strachan has also played a starring
role in the Scottish FA’s digital output with
an appearance at a Vauxhall-sponsored
Google’s UK Headquarters in London. He
participated in a Google+ Hangout alongside
his fellow Home Nation coaches Roy Hodgson
[England], Michael O’Neill [Northern Ireland],
and Chris Coleman [Wales].
Scotland players such as Darren Fletcher,
Steven Naismith, Iketchi Anya and James
McArthur have also taken part in exclusive
Hangouts from the team hotel.
Vauxhall’s Marketing Director,
Peter Hope, commented:
As well as making digital strides at
international level, the Scottish FA was also
awarded a UEFA Creativity and Innovation
award for Best Digital Fan Engagement
Campaign for the delivery of #DefyTheOdds,
the William Hill Scottish Cup campaign. This
spanned a series of exclusive club-focused
video features in each round, supplemented
by an exclusive highlights package called
Every Goal Every Game, with online
interaction among fans culminating in Goal of
the Round nominations and online voting.
St Johnstone’s memorable William Hill
Scottish Cup victory against Dundee United
in May 2014 also include a world first: St
Johnstone captain Dave Mackay providing a
unique perspective of the trophy lift by having
a Go Pro camera attached to his shirt.
Retail Review 2014
In retail, we have continued our successful
partnership with JD Sports - the Scottish FA’s
exclusive retail partner - and worked closely
with our kit manufacturer adidas on future kit
designs for the 2016 campaign.
The appointment of a Head of Retail, Steven
Romeo, has also emphasised the Scottish
FA’s desire to capitalise on the demand for
Scotland National Team product.
Looking forward, we will continue to focus
in launching a new permanent store at
Hampden Park stadium and expanding the
current Licensing portfolio.
The Scottish FA’s commercial portfolio
continues to strengthen thanks to contract
extensions with McDonald’s, sponsors and
supporters of our grassroots awards and
Quality Mark scheme, and Tesco Bank,
sponsors of the hugely popular Football
Challenge, until 2018 and the Midnight
Leagues programme delivered in conjunction
with HBOS extended until 2016.
“We are very grateful to all of the Home
Nations’ managers for giving up their
time as the teams build up for the exciting
qualification campaigns.”
“We are delighted to be able to bring them all
together in such a unique setting and give the
fans the opportunity to have their questions
answered directly by the men at the helm of
international football in the UK.”
44
45
Business
club
we are fortunate to
have a fantastic mixture
of excellent brands in
the Business Club.
This was the Scottish FA Business Club’s first
full year of activity after its official launch at
the William Hill Scottish Cup final in 2013.
The driving force behind the implementation
of the Business Club was to create a high
quality, professional network including
some of the most successful companies
and entrepreneurs in Scotland whilst
simultaneously establishing an important
revenue stream for the Scottish FA.
With plans to expand moving into 2015,
the Business Club sold out by the end of the
year and we are fortunate to have a fantastic
mixture of excellent brands in the network,
such as The Edrington Group, Vets-Now,
Tulloch Recruitment and Graham’s Milk to
name but a few.
One of the main offerings of Business Club
membership is VIP hospitality at all Scotland
home matches. Over the course of the year
the Business Club moved from its regular
venue, the Hampden Park Museum, to
premium hospitality zones in Ibrox and
Celtic Park for the matches against Georgia,
Republic of Ireland and England. As well as
complimentary drinks and five-star cuisines,
Famous Grouse delivered a hugely popular
whisky tasting at each function, showcasing
the best of their blended whisky range.
All match days were very well attended by
Scottish football royalty, Barclays Premier
League and Scottish Premiership managers
and even some of the Scotland rugby team
who made an appearance to chat with
the guests. A special mention also has
to go to Craig Brown, Archie Knox and
Willie Henderson who have been great
ambassadors of the Business Club over the
course of the year and continually make
themselves available to talk match day tactics
before kick-off with the members.
46
As part of the Business Club benefits
package, members were given the
opportunity to play in a specifically created
golf day at Gleneagles which took place
before the William Hill Scottish Cup Final in
May. The event proved very popular with the
company owners involved in the club with
first prize being the opportunity to give a
nominated child the once in a lifetime chance
to walk out as an official player escort on
Scottish Cup Final day.
One of the most sought after Business
Club benefits of 2014 was the opportunity
to supplement membership by joining the
official delegation of the Scotland National
Team during away trips. The trips to both
Germany and Poland were fully subscribed.
Guests had the privilege of travelling on the
team plane, watching the national team
train the day before the match and enjoying
VIP access on match day in two incredible
stadiums, the Signal Iduna Park in Dortmund
and the Stadion Narodowy in Warsaw.
Staying true to the core values of the Business
Club, networking formed a key part of the
three days with important client relationships
cemented and new connections forged.
2014 was a great success for the Business
Club and a sold out membership is
testament to the focus on continual fivestar delivery for all members alongside
some of the best VIP access available in
Scottish football mixed in with a unique
business network.
47
HAMPDEN PARK LTD.
Hampden Park underwent a spectacular temporary transformation in 2014
to host the athletic events and closing ceremony of the Glasgow 2014
Commonwealth Games.
Ten thousand seats were removed from the
front eight rows of the seating deck, followed
by the assembly of 6000 steel columns and
1200 panels to create a suspended deck
1.9 metres above the normal pitch level. An
internationally approved running track was
laid and the scene was set for an outstanding
summer of athletics.
After seven months of hard work, and by the end of May, the
transformation from a football and concert venue to a world
class athletics venue was complete.
Scotland’s school children were the first
competitors on the track during the Scottish
School’s Athletic Championships in June. The
glitz and glamour of the Sainsbury’s Grand
Prix followed in July with some of Europe’s
leading athletes chasing glory.
The Stadium was then set for Scotland’s main
event of the year, and in a nod to the Games’
campaign slogan, People Make Glasgow,
over 400,000 people from around the world
attended the national stadium during an
eight-day period to enjoy a feast of athletics
in glorious sunshine.
Memorable performances by our home
athletes included Eilidh Child’s silver in the
400m hurdles, Lynsey Sharp’s silver run in
the 800m and, of course, Libby Clegg’s gold
medal victory in the para-sport T11/12 100m.
Hampden was honoured to receive a
delegation from Buckingham Palace during
the Games with the Duke and Duchess of
Cambridge along with Prince Harry enjoying
the athletics and meeting some of the vast
number of volunteers and staff working at
the Stadium.
Unquestionably, the appearance of the fastest
man on the planet, Usain Bolt, running down
Hampden’s track was the highlight for many.
His impromptu dance as the capacity crowd
were singing along to the Proclaimers’ 500
Miles was an iconic moment.
48
Kylie Minogue added another chapter to
Hampden’s musical history with an enthralling
performance at the Closing Ceremony
which was a fitting finale to what have
been described as ‘the best Games ever’ by
Prince Imran of Malaysia, president of the
Commonwealth Games Federation.
Outwith the Games, and despite the
challenges inevitably encountered in the
preparation of an event of such scale, HPL
worked closely with Sodexo to maintain a
solid conferencing and banqueting business
throughout the year which remains a key
revenue stream for HPL on an annual basis.
The Games were an outstanding success for
HPL. It is very unusual for athletic events to
attract up to 40,000 spectators for morning
sessions; however this was achieved on three
successive days at Hampden, with an evening
session in between each. Cumulatively,
we hosted over 240,000 spectators over
six individual sessions in three days, an
outstanding achievement for everyone
involved.
BT Scotland’s long and successful partnership
with Hampden drew to a natural conclusion
last year. HPL is extremely grateful for
BT’s support throughout the years which
undoubtedly helped to re-establish Hampden
as Scotland’s National Stadium since it reopened in 1999.
Hampden’s legacy from the Games will
benefit our visitors for years to come. The
north stand concourse which was built for the
Games and boasts new catering, washroom
and accessible facilities is already proving to
be a significant improvement to the stadium,
as are the new and additional catering
facilities in the east stand. The Hangingshaw
area to the north east of the Stadium, which
is a key access and egress route for our
spectators, was transformed and landscaped
by Glasgow City Council. This complements
the new Hampden Park and Ride site adjacent
to Aikenhead Road which is a much needed
parking area on major event days.
Work to reinstate the stadium to its original
pre-G2014 configuration, including the
playing surface was completed in November;
the pitch, irrigation, drainage and under soil
heating system all completely re-built. The
first football match played back at Hampden
was a Glasgow derby between Queen’s
Park and Clyde on 3rd January. We are now
looking forward to a full calendar of football
matches and a concert this year including
a visit by the current world champions,
Germany, in September.
Hampden’s contracted catering partner,
Sodexo Prestige, also played a crucial role
in the success of the Games at Hampden.
A fresh look at the menus combined with
the use of local produce and new kiosk
presentation culminated in record takings
at the stadium. Several elements of last
summer’s success have been maintained
and now feature in our catering offer for
spectators at football and concerts.
49
scottish
football museum
sports
medicine centre
In the last year the Sports Medicine
Centre has developed an even stronger,
supportive relationship with the
Scottish FA re the provision of medical
services. The Chief Executive, Dr John
Maclean, has taken on many of the roles
previously provided by the late Professor
Stewart Hillis, who had been medical
advisor and International team doctor for
the Scottish FA for over 40 years.
New developments include support for
the provision of medical services at the
National Performance Centre, closer working
re medical staff with National Teams
including support for UEFA minimal medical
requirements at matches and the Scottish FA’s
anti-doping programme.
The Centre continues to provide support
across most departments within the Scottish
FA, particularly Football Development and
coach education, Club Licensing, Scottish FA
staff through health and fitness examinations
and access to the centre’s rehabilitation gym
and support to national teams at all levels
with team medical staff, medical supplies
and an on-site physiotherapy presence at
the Women’s National Academy at Stirling
University.
50
Extensive support is provided to Scotland’s
referees, with full sports science and fitness
back-up and to the Performance Schools where every player has a doctor and dynamic
physiotherapy assessment on entry to the
programme, with extensive feedback to the
coaches and parents to ensure the players
remain injury-free and in the best health.
The Scottish FA is unique in sport in
Scotland, providing expert cardiovascular
screening support to Scottish football clubs
and international team players through
the centre. In addition, 2014 has seen the
expansion of Sport First Aid teaching, backed
by the Scottish Football Partnership and
the Scottish FA which provides places on
the course to team coaches at the NonProfessional game clubs at no cost to the
club. This together with its support of the
Sportpromote advanced pitchside skills
course is another example of the Scottish FA
leading in the provision of medical support
to the football community. As noted before,
the Sportpromote course has been adopted
by UEFA as its standard pitchside course for
all member associations. Club managers
and their assistants from the Professional
Game clubs continue to access at no
cost a comprehensive medical and fitness
assessment to ensure the health of this often
neglected group.
In order to maintain income the Centre
continues to provide services and support to a
number of sporting and non-sporting groups
and commercial organisations. These include
the sportscotland Institute of Sport, various
governing bodies, Scottish Ballet, The Dance
School of Scotland and Glasgow School of
Sport. Through its university partners, the
centre is a hub for education in all aspects
of sports medicine and science. Centre staff
contribute to the teaching at BSc, Masters
and PhD level and we continue to hold
an annual Sports Medicine Symposium at
Hampden. We continue to support social
inclusion and integration projects in line with
our charitable objectives.
It has been a busy year for the museum with a host of exhibitions taking place as well as an exciting outreach programme of talks
and presentations which took place across Scotland.
Finally, despite the operational challenges
experienced at the time of the Glasgow
2014 Commonwealth Games, the Games
gave the centre physiotherapy staff a unique
opportunity to work with athletes and the
centre Chief Executive was appointed as Chief
Medical Officer for the event. Both of these
opportunities highlighted and strengthened
the centre’s reputation as a centre of
excellence in the provision of medical care to
the exercising population.
Collections
Scottish Football Hall of Fame
Over the last year the museum has added a variety of historical objects
into its collection. Out of hundreds of items the following have been of
particular interest; a 1902 Rosebery Charity Cup winners medal (won
by Hibernian FC), the ‘McCrae’s Battalion’ Colour (Courtesy of the
Royal Scots Museum, Edinburgh Castle), a 1914 Scottish Schoolboy
international cap, a 1937 Scottish junior international shirt and a
Scotland v England wartime international programme from 1941.
A special tribute to Scotland football legend Denis Law was the
highlight of the 2014 Scottish Football Hall of Fame dinner at
Hampden Park. Four new inductees appeared in the 2014 Hall of Fame
including the footballers of McCrae’s Battalion who suffered terrible
casualties during the First World War. The other inductees were Peter
Lorimer, Bill Brown Charlie Nicholas
and Davie Wilson.
Sports Heritage Scotland
Football Reminiscence Project
The Scottish Football Museum played a significant role in establishing
this new organisation which brings six sports in Scotland under one
heritage banner (the other five sports are golf, rugby, shinty, cricket
and curling). Sports Heritage Scotland will promote partnership work
between the sports in areas of mutual interest such as the conservation
and preservation of collections and the ongoing reminiscence projects
aimed at supporting people living with dementia.
The museum continues to support Alzheimer Scotland’s Football
Memories League project, supplying thousands of images to enable
reminiscence sessions for people living with dementia. There are
now 95 groups nationally, stretching out from Stranraer in southwest
Scotland to Lerwick in the Shetland Isles.
EXHIBITIONS
The highlight of last year’s exhibitions programme was Football on Parade; the story of Scottish Regiments, 1851 – 2014. This special exhibition
brought the football collections of six Scottish regimental museums together for the first time. The Scottish Football Museum was awarded
Heritage Lottery funding to create a special First World War display within this exhibition. One of the star exhibits was a silver medallion won by
the football team of the 93rd (Sutherland) Highlanders in 1851 and loaned to the exhibition by the Argyll and Sutherland Highlanders Museum
at Stirling Castle. This wonderful exhibit is the earliest known football trophy in the world. An exciting and colourful display celebrating Scotland’s
football links with Brazil was a memorable addition over the summer months in the build up to the 2014 World Cup tournament. Other
exhibitions over the course of the year included a photographic display relating to football in Africa and a display on the junior
game in Scotland.
51
4
52
leading the game
53
Governance
and Regulation
A significant amount of work goes on behind
the scenes in relation to maintaining the
integrity of our game.
2014 was another busy year within the engine room of the Scottish FA. Although this
will never be seen as the glamorous side of the game, given the matters that are dealt
with under the heading of football governance, it will continue to come under
sharp focus.
As well as continuing to look after the areas of Anti-Doping, Club Licensing, Discipline,
Security, Integrity and Registrations, the Football Governance and Regulation
Department grew during 2014 with the introduction of a new role of Child Protection
and Safeguarding Manager and the incorporation of the Events and Competitions
team within the group.
Anti-Doping
Following his retiral in 2013, sadly 2014 saw
the passing of Professor William Stewart
Hillis OBE the former Honorary Medical
Advisor to the Scottish FA. During his time
with the Scottish FA “the Prof” was key in
the establishment of the first anti-doping
programme to be adopted within the four UK
Associations.
We continue to work closely with UK AntiDoping in the delivery of this programme
and much work took place during 2014 to
prepare us for the adoption of the new World
Anti-Doping Code which will come into effect
during 2015.
54
Child Protection
and Safeguarding
Donna Graham joined the Scottish FA in
August 2014 as its first Child Protection and
Safeguarding Manager. There are thousands
of boys and girls enjoying football throughout
Scotland and it is important that they are able
to do this within a safe environment where
their rights are fully protected.
Accordingly, Donna will ensure that we
have appropriate policies and procedures
in place to assist us in this area and she will
also work closely with the Affiliated National
Associations and our member clubs with a
view to ensuring that best practice is adopted
throughout football in Scotland.
Club
Licensing
Events
and Competitions
Thanks must go to Derek Hunter who
has been instrumental in the successful
implementation of club licensing since it
was introduced to Scottish football back
in 2002/03. Derek has now moved on to
take up a new role within the Performance
Department of the Scottish FA and his role
leading Club Licensing has been taken on by
Brian Mann.
The increased regulatory focus in relation to the running of competitions and the staging of
events saw the Events and Competitions team become part of the Governance and Regulation
section towards the end of 2014. With the commencement of the UEFA “week of football”
concept there are a strict set of criteria that must be followed when we host UEFA qualifier
games and this has been particularly challenging for the team whilst we have been away from
Hampden. However, it is fair to say that they successfully rose to the challenge with the game
against Georgia at Ibrox Stadium and the game against the Republic of Ireland at Celtic Park.
Discipline
Registrations
The working of the Disciplinary team and
the Compliance Officer come under constant
scrutiny and a review of the Compliance
Officer’s work during 2014 can be found
elsewhere in the publication. 2014 saw the
“retiral” of the first permanent Compliance
Officer as Vincent Lunny left the Scottish FA
to join the Scottish Bar. He has been replaced
by Tony McGlennan a Solicitor Advocate with
over 20 years legal experience.
A significant amount of work took place in
2014 to ensure that we were ready for the
new single online registration process that
went live at the opening of the January 2015
transfer window. The new process means that
there is no longer dual registration between
the Scottish FA and the Scottish Professional
Football League and, accordingly, a player
will become eligible to play within the SPFL
simply by virtue of them being registered at
the Scottish FA.
Security
and Integrity
The start of 2014 saw the commencement of
a new Security and Integrity Officer with the
appointment of Peter McLaughlin a former
police superintendent. It also saw the launch
of “Keep it Clean” a confidential phone line
powered by Crimestoppers which is available
for anyone within the game to report any
suspicious incidents on an anonymous basis.
A significant amount of work goes on behind
the scenes in relation to maintaining the
integrity of our game and Peter along with
PFA Scotland has been to visit almost all of
the SPFL clubs to provide education to players
in this regard.
55
ComplIance
The Judicial Panel Protocol is now in its fourth
season and as it continues to evolve, the
statistics reflect a better understanding of the
process across the game.
These figures have been helped in no
small part by an ongoing programme of
engagement with member clubs, league
organisations and other bodies within
football such as PFA Scotland, Managers’ and
Coaches’ Association.
Indeed, working in partnership with the
Scottish FA’s Referee Operations Department,
the Compliance Officer has participated in
a visitation programme organised by the
Managers’ and Coaches’ Association.
Ongoing maintenance and updates to the
Judicial Panel Protocol continues to be
monitored and proposed via the JP Working
Group, which includes representation from
member clubs, league organisations, PFA
Scotland, the Scottish FA Referee Committee,
Managers’ and Coaches’ Association as well
as the Scottish FA’s Football Governance and
Regulation department.
The Independent JP Tribunal system – which
includes more than 100 volunteer members
selected using a cab-rank system - now
operates across over 20 divisions of football
nationwide, including the senior men’s game,
Scottish Junior FA and now Scottish Women’s
Football.
In terms of time scale Ordinary Track cases
continue meet the aim of efficient procedure;
the majority of matters being determined
within a month of the alleged incident.
Equally, despite an increasingly varied and
complex case-load, the Judicial Panel system
appears to be able to meet the challenge
of providing fairness and justice within a
footballing context.
56
In headline terms, matters referred to the Compliance Officer for consideration
in season 2013/ 2014 totalled 324, down marginally from the 333 cases referred
in season 2012/2013. More significant, however, was the reduction in Notice of
Complaints being raised: 153 Disciplinary cases were initiated in the whole of
season 2013/2014, 33 less than the total of 186 for season 2012/ 2013.
2012/13
2011/12
as at
31/1/2012
2013/14
CASES REFERRED
333
324 [-3%]
NOTICES OF
COMPLAINT RAISED
186
153 [18%]
NOTICE OF COMPLAINTS
RAISED TEAM
STAFF MISCONDUCT
Current mid season figures suggest that whilst the trend of reported matters
continues upwards a similar numbers of actioned cases may be expected at the
end of Season 2014 / 2015 as were seen at the end of last season.
2011/12
as at
31/1/2012
While Team Staff Misconduct (Disciplinary Rule 203) is the Rule Breach
continuing to feature most frequently before the Judicial Panel,
there appears to be a decrease in the Complaints raised evident in
comparative figures from the early part of recent seasons.
2012/13
as at
29/1/2013
2013/14
as at
28/1/2014
2014/15
as at
31/1/2015
CASES REFERRED
144
161 [+12%]
177 [+10%]
209 [+18%]
NOTICES OF
COMPLAINT RAISED
66
70 [+6%]
77 [+10%]
77 [0%]
35
2012/13
as at
29/1/2013
31 [-11%]
2013/14
as at
28/1/2014
46 [+48%]
2014/15
as at
31/1/2015
36 [-22%]
Last year did result in 33 Notices raised in the SWF structure, 29
of which were at Division 2 level. In light of this development,
there has been liaison with the SWF at the season kick-off
meeting, and the production of a pack of documents designed
to assist SWF clubs respond to Disciplinary procedures.
Whilst Player Referrals appear to be levelling-out Fast Track Compliance Officer
referrals are unfortunately set towards a return to the figures seen in the first year
of the Protocol. Notwithstanding this once more the Protocol has maintained a
record of disposing of all Fast Track matters at the next available Hearing.
2011/12
as at
31/1/2012
2012/13
as at
29/1/2013
2013/14
as at
28/1/2014
2014/15
as at
31/1/2015
FAST TRACK COMPLIANCE
OFFICER REFERENCES
12
4 [-66%]
5 [+25%]
13 [+160%]
FAST TRACK
PLAYER REFERENCES
21
12 [-43%]
12 [0%]
13 [8%]
8 [38% of
total]
7 [58% of
total]
4 [33% of
total]
6 [46% of
total]
SUCCESSFUL FAST TRACK
PLAYER REFERENCES
57
CONVENTION
The Scottish FA hosted its inaugural Convention at Hampden Park in December with
a star-studded line-up of guest speakers providing insights across the whole
spectrum of football.
Hosted by BBC Scotland’s experienced
broadcaster, Richard Gordon, the Scottish
FA Convention 2014 was a knowledge
and information sharing platform for the
members, sponsors and partners of Scottish
football’s governing body.
It is part of a modernisation of the Scottish
FA Council towards a more modern, dynamic
and representative format; one of the last
remaining recommendations of the Henry
McLeish Review of Scottish Football.
Barry Hearn, Chairman of the hugely
successful Matchroom Sport, proved a
knockout keynote speaker discussing the
global success of his boxing, darts and
snooker divisions. The former Leyton Orient
Chairman pulled no punches, outlining areas
of improvement for the national game as a
whole on the pitch and off it.
After a brief welcome from Scottish FA Chief
Executive, Stewart Regan, the morning
session was opened by Joe McLean and
James Hichens from Grant Thornton LLP,
who discussed Scottish football’s future from
an external point of view – looking at issues
such as improving attendances and the need
to increase the level of fan engagement
as a means of enhancing the ‘customer
experience’.
58
Following this was a presentation from
Craig Graham, the Chairman of Spartans
FC, discussing the work done by the club’s
Community arm. This was an uplifting story
of the work done in this area of Edinburgh –
giving local children a chance to not only play
football, but spend time with their friends in
a safe environment. Outside of the football,
the club uses its community work to focus on
issues such as health, education and crime.
After a brief lunch break, the afternoon
session began with an informative speech
from the General Secretary of the DFB,
Helmut Sandrock, discussing the renaissance
of German football, culminating in their
successful 2014 World Cup campaign.
Helmut began by looking back at Germany’s
poor results in the late 90s and early 00s
and the decision made to invest in youth
development – acknowledging that it would
be a long-term approach, rather than a
quick-fix. Perhaps most interesting in this
was Helmut detailing the importance of
family life in developing a player and that
the DFB ensures that players remain living at
home until they are at least 15. It could be
argued that Scottish football is only at the
beginning of this journey, so being able to
see a nation that has followed through on a
commitment to change provided a great deal
of inspiration.
Lawrence Broadie of Progress Sponsorship
and Communications then gave an
impassioned speech on the work that needs
to be done within football from a public
relations viewpoint. Encouraging clubs to
be more creative and open to new ways
of working. This was finished off with an
positive plea for those in Scottish football
to show more enthusiasm for the game in
terms of its promotion; that there is a lot
of good within Scottish football and it is
our responsibility to let as many people as
possible know about that.
The convention was rounded off with a
Q&A with the Scotland national coach,
Gordon Strachan, who spoke positively
of Scotland’s progress throughout
the UEFA Euro 2016 campaign and his
aspirations for the future.
“
Stewart Regan, Scottish FA Chief Executive:
The Convention will become an annual event shaped by our members for
the benefit of our members. The programme is intended to look at the key
areas of the Scottish FA’s strategic plan, Scotland United: A 2020 Vision, with
presentations from experts in the field in the areas of Performance, Strong
Quality Growth, Growing Football’s Finances and Leading the Game.
“It will be thought-provoking and idea-generating. We are committed
to our ongoing programme of investment at all levels of the game, and
equally committed to modernising and innovating off the field.
“This journey must be done together, with the assistance and support of all
our members and the Convention is another step in the direction towards a
prosperous future for Scottish football.”
Following Lawrence was Alex Stone, who
is the Social Media Manager for FIFA. Alex’s
speech focused primarily on the highly
successful social media strategy that FIFA
employed during the 2014 World Cup in
Brazil and the staggering statistic that they
were able to reach over 1 billion football fans
during this period. It was also refreshing to
hear the issues that plague any social media
user can also afflict FIFA – including during
the build-up to the World Cup Final.
The penultimate session featured Scottish FA
representatives Andrew McKinlay, Director
of Football Governance and Regulation,
and Tony McGlennan, who offered a
unique insight into the mechanisms of
the Judicial Panel process. Tony took the
audience through the process of a fast-track
proceeding – what was included in this
period, the timescale and the interaction
between the association, match officials, and
players and coaches themselves during the
process.
59
COUNCIL
2014/15
Campbell Ogilvie
Alan McRae
Rod Petrie
Andrew Renwick
Finlay Noble
John Lints
Callum Shanks
Fiona Cardwell
David Little
John Campbell
Alex McMenemy
Gordon Pate
Steven Brown
Ian Maxwell
Alan McIntosh
Richard Shaw MBE
Tadek Kopszywa
Michael Johnston
Ian Richardson
Stewart Taylor
John Watson
Lee Murray
George Peat
Scott Struthers
Ann Budge
Bill Darroch
Andrew Dickson
Eric Drysdale
Malcolm Mackay MBE
Anne McKeown
John Taylor
Douglas Purves
Stephen Thompson
Hugh Knapp
Ken Ferguson
Mike Mulraney
Thomas Brown
Sandy Stables
John McCabe
Colin Holden
Tom Johnston
John Gold
60
61
EXecutive
BOARD
Campbell Ogilvie
Stewart Regan
Tom Johnston
Barrie Jackson
NON Professional
GAME BOARD
Alan McRae
Rod Petrie
Ralph Topping
Peter Lawwell
Campbell Ogilvie
Stewart Regan
Alan McRae
Rod Petrie
Colin Holden
Tom Johnston
John Gold
Callum Shanks
David Little
Thomas Brown
John Campbell
Hugh Knapp
Professional
GAME BOARD
Stefano Faiella
Campbell Ogilvie
Peter Lawwell
62
Stewart Regan
Duncan Fraser
Alan McRae
Mike Mulraney
Rod Petrie
Sandy Stables
Neil Doncaster
Ralph Topping
Andrew Waddell
Standing
commITTEES
Licensing Committee
Referee Committee
Michael Johnston
Ewen Cameron
Steve Brown
Finlay Noble
John McCabe
Anne McKeown
Craig Paterson
Richard Shaw MBE
Alan McRae
Anne McKeown
Alan Freeland
Ian Fyfe
Donald McVicar
Tom Murphy
Sandy Roy
Eddie Smith
William Young
63
attendance
register 2014
Council
C. OGILVIE
Board
4
-
-
NPGB
PGB
5
9
3
-
4
7
R.M. PETRIE
3
9
-
-
-
8
1
1
-
-
5
-
-
A. RENWICK
4
-
-
-
-
-
L. MURRAY
1
-
-
-
-
-
S. BROWN
J. TAYLOR
4
1
-
-
6
-
-
-
A.MCINTOSH
1
-
-
-
-
-
R.W. SHAW M.B.E.
2
-
-
6
-
-
T. KOPSZYWA
S.A. STRUTHERS
3
1
-
-
-
-
-
M. JOHNSTON
2
-
-
7
-
4
K. FERGUSON
1
-
-
-
-
-
M. MACKAY
4
-
-
-
-
-
MS A. MCKEOWN
2
-
7
7
-
-
D. PURVES
1
-
-
-
-
-
S.E STABLES
2
-
-
-
-
8
J. MCCABE
4
-
-
5
-
-
C.C. HOLDEN
2
-
-
-
5
-
T.A. JOHNSTON
3
10
-
-
6
-
J. GOLD
3
-
-
-
5
-
C. SHANKS
4
-
-
-
2
-
D.M. LITTLE
3
-
-
-
5
-
A.B. MCMENEMY
3
-
-
-
1
-
G.L.F. PATE
3
-
-
-
-
-
I. RICHARDSON
4
-
-
-
-
-
S. TAYLOR
3
-
-
-
-
-
J. WATSON
4
-
-
-
-
-
S. THOMPSON
0
-
-
-
-
-
J. CAMPBELL
1
-
-
-
4
-
H.KNAPP
3
-
-
-
5
-
W. DARROCH
2
-
-
-
-
5
T. BROWN
1
-
-
-
3
-
A. BUDGE
0
-
-
-
-
-
A. DICKSON
2
-
-
-
-
-
E. DRYSDALE
2
-
-
-
-
-
I. MAXWELL
1
-
-
-
-
-
F. CARDWELL
1
-
-
-
1
-
J. LINTS
1
-
-
-
-
-
-
-
-
2
-
S. REGAN
2
9
-
-
5
8
R. DAVIS
-
-
-
-
1
-
T. MCKEOWN
-
-
-
-
1
-
S. FAIELLA
Council
6
3
F.M. NOBLE
64
10
Licensing
A. MCRAE
G.W. PEAT
alternate
Referee
attendance
co-opted members
INED
Board
R. TOPPING
-
N. DONCASTER
P. LAWWELL
Referee
Licensing
NPGB
PGB
6
-
-
-
3
-
-
-
-
-
6
-
9
-
-
-
5
A. FREELAND
-
-
7
-
-
-
I. FYFE
-
-
7
-
-
-
D. MCVICAR
-
-
6
-
-
-
S. ROY
-
-
7
-
-
-
W. YOUNG
-
-
6
-
-
-
E. SMITH
-
-
2
-
-
-
T. MURPHY
-
-
4
-
-
-
C. PATERSON
-
-
-
6
-
-
E. CAMERON
-
-
-
6
-
-
D. FRASER
-
-
-
-
-
6
A. WADDELL
-
-
-
-
-
6
M. MULRANEY
-
-
-
-
-
3
BARRIE JACKSON
-
8
-
-
-
-
65
Scottish FA
2015 ANNUAL REVIEW
THE SCOTTISH FOOTBALL ASSOCIATION LTD, HAMPDEN PARK, GLASGOW G42 9AY
TEL +44(0) 141 616 6000 FAX +44(0) 141 616 6001
EMAIL [email protected]
WWW.SCOTTISHFA.CO.UK

read the 2015 annual review in full

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