Identifying a Commercial Opportunity in BRI via a fact-based

Identifying a Commercial Opportunity in BRI* via a fact-based approach
  Challenges faced
  Actions taken
  Benefits achieved
• 
Major mature markets presented
demand stagnation and pessimistic
outlook
• 
Interviewed major market players:
manufacturers, importers,
distributors, retailers and final clients
• 
• 
Fierce mature market competition
starting to affect premium products
margins
• 
Accessed official market data via
specialized agencies, government
databases and competitors reports
Identified new middle-market
segment that would contribute to
greater future growth compared to
the premium market
• 
New middle-market represents 20%
of total BRI* market
• 
Large revenue concentration in
mature market
• 
• 
Little awareness of emerging
markets structure, opportunities and
risks
Calculated market size and
segmented according to price points
per industry
• 
Calculated market growth based on
expected client-industries behavior
* BRI: Brazil, Russia, and India