Untitled - J. Kings Food Service

Our Vision . . .
To continually enhance our customers’ profits
by being the distributor that provides innovative value-added solutions
in response to our customers’ ever-changing needs.
To achieve this vision, we treat our staff, customers and suppliers
as partners, with integrity and respect, and recognize
that our success and profitability
depend on the success of our partners.
Why You Should Support
Our Marketing Program
- Our constant sales growth - Our innovative approach to marketing products - We build your brand in our building - We are an independent distributor - All of your products are available to our entire customer base - Our commitment to the continuing success of our company and yours - Valuable vendor relationships -
J.K INGS FOOD SERVICE PROFESSIONALS NET SALES
$( M I L L I O N S )
$200.0
$180.0
$100.0
$80.0
$60.0
Projected Sales Increase 11%
$120.0
Projected Sales Increase 11%
$140.0
Projected Sales Increase 7%
$160.0
$40.0
$20.0
$-
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Net Sales $27.2 $32.4 $34.1 $42.8 $44.6 $48.1 $55.6 $76.6 $81.8 $88.3 $98.0 $119. $128. $141. $153. $163. $180. $200.
J. K INGS AWARDS LOG
We have won numerous awards for our efforts in sales
and marketing and community relations.
- 2007 - ID Magazine 10th Largest Independent Distributor
Operating Out of One Warehouse Facility
- 2007 - ID Magazine Top 50 Broadline Distributors List
- 2007 - ASI Certificate of Excellence in Food Safety
- 2006 - PRODUCE BUSINESS Marketing Excellence Award
- 2006 - IFDA Diamond Award for Best Food Show
- 2006 - IFDA Diamond Award for Great Meals, Great Cause,
Great Neighbors Campaign
- 2006 - IFDA Merit Award for Ship’s Chandler Launch
- 2005 - IFDA Best Food Show
- 2005 - IFDA Merit Award for Harvest Cafe Concept
- 2004 - IFDA Merit Award for our Culinary Spectacular Food Show
- 2004 - New York Restaurant Association honored John King as
“Associate of the Year”
- 2004 - FENI Award for Superior Service to the Food Service Education Industry
- 2003 - IFDA Merit Award for the Mountain Blend Coffee Company Campaign
- 2002 - Best of Long Island Advertising Award
- 2002 - ID Magazine Top 50 Broadline Distributors List
- 1996 - ID Magazine Innovator of the Year Award
- 1996 - All Kitchens Flagship Award
In the Community
On top of giving back to customers and vendors, J. Kings is also active in giving back
to the Long Island Community we participate in many local charity events and donate to many
organizations that aid those in need in the Long Island community. Below are just a few
of the events J. Kings is involved in to improve the local community:
- A NNUAL GOLF OUTING Every year J. Kings donates its time and money to host an annual golf outing to raise money
for the Hospice Care Network Children’s Bereavement Program.
- THANKSGIVING BASKETS Thanksgiving is a very difficult time of year for some families. J. Kings makes this time a little brighter
by donating Thanksgiving baskets, with all the fixins’ to make a Thanksgiving meal
for local families in need.
- ISLAND HARVEST Every week, J. Kings donates its excess food inventory to Island Harvest, a local organization
that collects food from organizations and donates them to local soup kitchens.
- L ONG ISLAND RESTAURANT WEEK
AND
HAMPTON 'S WEEK -
J. Kings is a proud sponsor of Long Island Restaurant Week and Hampton’s Restaurant week.
These two programs help local restaurants draw business during slower times of the year.
- AMERICAN CULINARY FOUNDATION J. Kings is a proud sponsor of the local chapter of The American Culinary Federation, the premier
professional chefs' organization in North America. ACF offers culinarians of all ages the opportunity
to further their career, as well as enhance their life.
In the Community
On top of giving back to customers and vendors, J. Kings is also active in giving back
to the Long Island Community we participate in many local charity events and donate to many
organizations that aid those in need in the Long Island community. Below are just a few
of the events J. Kings is involved in to improve the local community:
- A NNUAL GOLF OUTING Every year J. Kings donates its time and money to host an annual golf outing to raise money
for the Hospice Care Network Children’s Bereavement Program.
- THANKSGIVING BASKETS Thanksgiving is a very difficult time of year for some families. J. Kings makes this time a little brighter
by donating Thanksgiving baskets, with all the fixins’ to make a Thanksgiving meal
for local families in need.
- ISLAND HARVEST Every week, J. Kings donates its excess food inventory to Island Harvest, a local organization
that collects food from organizations and donates them to local soup kitchens.
- L ONG ISLAND RESTAURANT WEEK
AND
HAMPTON 'S WEEK -
J. Kings is a proud sponsor of Long Island Restaurant Week and Hampton’s Restaurant week.
These two programs help local restaurants draw business during slower times of the year.
- AMERICAN CULINARY FOUNDATION J. Kings is a proud sponsor of the local chapter of The American Culinary Federation, the premier
professional chefs' organization in North America. ACF offers culinarians of all ages the opportunity
to further their career, as well as enhance their life.
J. Kings Year In Review ‘07
JANUARY
-------------------------------
ServSafe Food Safety Certification Course
07
Winter ‘
proach
Fresh Ap
e
Magazin
Sales Meetings
Sales Bulletins
Fresh Approach Magazine
New York City Gourmet Tour
Large Format Printing Facility
Servsafe
F E B R U A R Y - - - - - - - - - - - - - - - - - - - - - - - - - - - - Food Sa
fety
Certifica
Retail Food Show
tion Cour
se
ServSafe Food Safety Certification Course
Sales Meetings
Sales Bulletins
Ritz Carlton Training
MARCH
---------------------------------
k
North For
w
Food Sho
ServSafe Food Safety Certification Course
Sales Meetings
Sales Bulletins
North Fork Food Show - March 25
- 2007 -
Culiinary
Spectacu
lar
APRIL
-----------------------------------
ServSafe Food Safety Certification Course
Sales Meetings
Sales Bulletins
Culinary Spectacular - April 25
Fresh Approach Magazine
Lessings Food Show - April 17
Culiinary
Spectacu
lar
Newspap
er
Thank you for supporting our marketing program in 2007. A 9.1% increase in sales proves
we can deliver. We look forward to even more creative ideas in 2008. - Sinead Corcoran
MAY
-------------------------------------
de Show
NRA Tra
r
Custome
Trip
ServSafe Food Safety Certification Course
Sales Meetings
Fire Island Food Show - May 15
South Fork Food Show - May 16
NRA Customer Trip
JUNE
------------------------------------
ServSafe Food Safety Certification Course
Sales Meetings
Sales Bulletins
June
Sales Bu
lletin
Restaurant Associates Local Farm Tour
Legal Seafood Local Farm Tour
JULY - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ServSafe Food Safety Certification Course
Sales Meetings
Annual
ing
Golf Out
Sales Bulletins
Weekly Sampling Blitz Program
Annual Golf Outing
Driver Appreciation Dinner
Lackman
n
Food Sho
w
AUGUST - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Food Protection Certification Course
Sales Meetings
Sales Bulletins
Lackmann Food Show
Manhattan Food Show - August 23
Fresh Approach Magazine
Butcher’s Pride Acquisition
Virtual Food Show
Weekly Sampling Blitz Program
Manhatt
an
Food Sho
w
J. Kings Year In Review ‘07
SEPTEMBER - - - - - - - - - - - - - - - - - - - - - - - - - - Food Protection Certification Course
n
Lackman
rm Tour
Local Fa
Sales Meetings
Sales Bulletins
Jackson Hole, WY - Company Trip
Lackmann Culinary Services Local Farm Tour
Sales Retreat
Weekly Sampling Blitz Program
Septembe
r
Sales Bu
lletin
OCTOBER
-----------------------------
Catering Seminar - October 17
Food Protection Certification Course
Sales Meetings
Sales Bulletins
Pride
Butcher’s
n
Acquisitio
Fresh Approach Magazine
Lessings Farm Tour
Lackmann Culinary Services Food Show - Florida
Weekly Sampling Blitz Program
- 2007 -
Catering
Worksh
op
NOVEMBER
---------------------------
Food Protection Certification Course
Sales Meetings
Sales Bulletins
Vendor Marketing Dinner
Long Island Restaurant Week
Weekly Sampling Blitz Program
Fall ‘07
Fresh Ap
proach
Magazin
e
Navigational Tools For 2008
- T RIP INCENTIVE We will again be raffling off trips for customers at our annual show. There will be a sales building
incentive for our sales staff to win the trip, as well as other sales activities throughout the year will use
your products to optimize sales.
- CULINARY SPECTACULAR Participation in our Annual Food Show provides you the opportunity to show our customers serving
and selling suggestions, applications and a chance to taste products. SOLD-OUT EVERY YEAR.
- C HEF SPOTLIGHT
IN
FRESH APPROACH -
Our Executive Chef will feature your product in an advertisement, with an article about
suggested uses, in our quarterly magazine.
- C HEF
TO
CHEF MONTHLY FLIER -
Our Executive Chef will feature your product in an epicurean menu with recipe ideas.
- REGIONAL CULINARY SHOWCASES New York City, Fire Island, North Fork of Long Island and South Fork of Long Island, Retail,
Healthcare, and Queens.
- CATERING WORKSHOP The most widely attended workshop of the year! Partner with the J. Kings culinary team to develop
new catering menu items and trends for J. Kings customers to view, taste and experience at our very
own catered event.
- E- M A I L S A L E S “B L I T Z ” Your product will be highlighted in e-mails sent directly to J. Kings customers & sales force.
This highly effective promotional tool will immediately reach decision makers.
- W EBSITE (HYPERLINK ) J. Kings customers will have the ability to access a vendors site directly from the J. Kings site.
- SALES MEETINGS Imagine over 50 sales people on the streets following your meeting. Meet with our inside and
outside sales staff for an in-depth demonstration of your products.
- SALES FLYER Spotlight in our monthly sales promotion flyer with special pricing to increase sales.
- BULLETIN BOARD MESSAGE Four bulletin board advertisement messages that appear on customers' and salespersons' computers.
- WEEKLY SAMPLING BLITZ PROGRAM Expose your products to new customers to draw in new business.
New Destinations . . .
- M O N T H L Y P O S T C A R D M A I L I N G S - Targeted direct mail campaign featuring specific products.
- E-C A R D S - Internet marketing program promoting products for major holidays.
- N E W Y O R K C U L I N A R Y A L L I A N C E (NYCA) - GPO linking our independent customers
to our manufacturers.