Untitled - K2 Sports

W
Atlas Snow-Shoe Company
1990-2010
hat a fun, snowy trip it’s been.
of founders
Shoe Company
Perry Klebahn
and
From
the first snowshoes
Jim Klingbeil, Atlas Snow-
has remained committed to two principles.
We
believe
that better technology delivers an enhanced experience for outdoor enthusiasts, and that our role in building up the sport of
snowshoeing extends beyond product as ambassadors for winter
wonder.
O
ver the years, our founders and employees have welded raw
prototypes in the garage, painted frames at a motorcycle
shop, spent weeks in the wilderness and tested on sand when we
couldn’t find snow.
We’ve
held rivet parties with retailers, adopted
top-down assembly lines, and completed state-of-the-art testing
supporting regional and national outdoor outreach programs for youth education.
facilities that gather stress/strain data in real-time and real-life
conditions.
We’ve
gone from biomechanical studies and
14
moved from
proto-
Our
land just
designers have filed a lot of
patents, had some products that never worked out, succeeded with
O
bunch that did, and always stayed true to our technology and innovation roots.
T
West
o get people interested in snowshoeing, a beat-up, donated
Chevy Blazer
with a
$99 Atlas
launched moonlight snowshoe tours with
Ben & Jerry’s,
snowshoe trail centers with ski areas, and founded
ter
Trails Day
nized
with
Atlas’ Explore Winter
promoted
Ambassador Award,
minutes from our door.
ur anniversary marks a fond look back and the start of the next big step for
Atlas Snow-Shoe Company. In 2010,
we’re introducing our biggest technology
–
–
Mountain Hiking
into two separate suspension platforms for
I
recog-
women’s workshop series with an
40
while we celebrate the history of
Atlas,
one of our foundational technologies
and
Trail Walking
use.
we’re working hard rolling out marketing
initiatives to create the next generation of snowshoers.
We
National Win-
SIA. The Outdoor Industry Association
We
and continued to drive national
story to date, evolving our suspension system
And
paint job traveled the
coast, preaching the snowshoe gospel with a demo fleet.
Seattle,
up the coast to
snowshoe marketing programs while delighting ourselves in the local mountain wonder-
types for new women’s development to the most thorough women’sspecific design on the market.
San Francisco
n two decades, we’ve grown up, stayed young, and still believe that the fun’s just
getting started.
Thanks
for all your support over the years, and stay tuned for
everything to come...
OIA
- the Atlas Team
while today we take pride in recognizing and
Archive photos Courtesy of cameron martindell, jamie Kripke, steve lloyd, jon loether and jack affleck/vail resorts
1
Winter 2010-2011
www.atlassnowshoe.com
2
Atlas Corner-Stone
Technology : Articulation in Two Forms – SLS & FRS
F
or the
20
years since our very first
model, our patented
Suspension
system has been the technical
foundation of the
feel.
As
Spring-Loaded™
Atlas
snowshoe look and
we celebrate our two decades of
product innovation, we’re proud to launch
the next chapter in
evolution
and
Atlas
revolution
technology: the
of
Spring-Loaded™ Suspension
Used
on our performance
tive platform of
Mountain Hiking, Backcountry Adventure
Spring-Loaded™ Suspension (SLS)
rior maneuverability in rough terrain.
the
new,
Suspension
patent-pending
Free-Rotating™ Suspension (FRS)
the
same
sorbing
Atlas
impact,
suspension
providing
carry
heritage,
deeper
ab-
crampon
penetration, suspending your foot so it can
you’re a dedicated backcountry user on off-
But
with their differences
free
–
uneven
–
terrain.
The
to match the varied needs of today’s snowshoeing enthusiasts.
Designed
Free-Rotating™ Suspension
for the comfort and ease of our
is found on the new
Trail Walking
category,
cushions each step, allows the natural articulation of the foot, and provides a secure walking platform with minimal resis-
tance.
With
added toe traction and unparalleled freedom of movement,
FRS
provides snowshoers the ultimate in trail versatility.
offers superior performance
system evolved from the same suspension
SLS
system.
The
suspen-
sion of the binding from the frame allows the foot to
SLS™
rest naturally while the deck conforms to the terrain,
improving traction and relieving stress on ankle and
snowshoe follows your foot through the full stride, re-
knee joints.
preset angle of the
sulting in superior maneuverability around and over ob-
A Free and Forgiving Stride
stacles.
As
Tech Simplicity
The
unique
SLS
design delivers high-tech performance
through simplified design.
The
precise preset angle of the
result from a straightforward wrap of the urethane-coated webbing around the frame.
Simple,
SLS
With
thick urethane coating and embedded webbing, the
1000
a
SLS
excess metal underfoot, the
rotation is limited by a tab integrated into the toe
tation of the snowshoe.
The
result is a smooth, free
stride without shin bang from the fore deck or nose
of the frame.
the
SLS
strap attach-
both effective and lightweight for forays deep
into wintery wilderness.
combination of the
virtual pivot point for an easy, forgiving stride.
The
ment of the binding and crampon to the frame is extremely
–
The
suspension and the rotation give the ball of foot a
Durable Support Frame
Lightweight
efficient
floats forward over new snow.
lbs of tensile strength, letting
you focus on your journey, not your gear.
Without
Free Rotation
for trail comfort
crampon/support angle interface, preventing over-ro-
provides backcountry piece of mind.
straps boast over
Fixed for off-trail
maneuverability
The
fail-safe four-point attachment of the frame to the bind-
ing with
tail of the snowshoe low on the ground, while the nose
Integrated Forward Limiter
solid.
Added Durability
A
the snowshoe comes off the snow, the deck rotates
freely around an integrated pivot, keeping the deck and
one active, one
each has unique features and benefits
snowshoes.
straps absorbs impact in the initial heel strike, and the
articulation allowed by the compression of the frame all
and
8 Series FRS
principles as our popular
and letting your foot flex naturally sidetraverses
FRS
and
The FRS
binding, the inherent spring in the system, and the lateral
on
SLS
latest evolution of our heritage suspension platform, our patent-pending
Atlas & Elektra 9 Series FRS
Natural Articulation and Comfort
move freely with its intended articulation,
to-side
keeps the snowshoe close underfoot
The
offers an active suspension feel, putting a spring in
your step as you walk.
and
Atlas
Free-Rotating™ Suspension
for technical terrain.
SLS
(SLS)
snowshoes, the ac-
suspen-
our
across our product line.
B
SLS
trail exploration or a running enthusiast flying down the trail,
Active Suspension
Spring-Loaded™
Whether
Speed
its trademark durability and classic
ability to flex and conform across any uneven snow,
sion system into two suspension platforms
oth
Complementing
for precise placement on rugged ground.
and
is designed for optimal articulation and supe-
tempered steel toe cord and support angles of
FRS
system provide reliability in all conditions,
and the mounts double as traction elements that work
together with the toe crampon.
tra
9 Series,
On
the
Atlas & Elek-
the support angles offer greater depth
and number of teeth for increased traction on mixed
terrain.
3
Winter 2010-2011
www.atlassnowshoe.com
4
Atlas Corner-Stone
Technology
Suspension
Atlas’
two suspension platforms suspend your
foot so it can move freely with its intended articulation, absorbing impact and letting your
foot flex naturally side-to-side on traverses
and uneven
terrain.
The
active
platform
Spring-Loaded™ Suspension (SLS)
of
keeps the
Atlas Corner-Stone
The
control, a durable interface, natural stride, comfortable
support and accurate fit.
binding cannot fit the infinite
–
from the rugged mountain
hiker to the trail walker, backcountry adventurer, fitness
–
vering in technical terrain, while
Suspension (FRS)
Free-Rotat-
provides a comfortable
and
FRS
systems enhance traction con-
elements.
Wrapp™ Pro
an indexed tongue and roller-buckle heel strap for a precise
top
Mountain Hiking Binding, The Wrapp™ Pro Features
custom fit.
year research program on women’s biomechanframe shape accommodates a
woman’s natural gait, with tapered tails and a
narrower nose.
Since
women’s needs are more
than frame-deep, our binding designs are molded around a women’s boot last, offer increased
arch support and use carefully-placed strapping and padding to eliminate pressure points
and keep circulation moving in the cold.
Our
sturdy
aluminum
V-Frames
to an efficient, natural stride.
are
the
The V
key
shape
tail pulls less snow as you step forward, saving
your
energy.
rolls
natural gait.
6000-
and
The
easily
Built
shape is used on all
ing our
Youth
and
turned-up
tail
into
step
each
of
waterproof
FlowTape
aluminum, the
Atlas
Kids
Advanced Aft
for grip.
ReactiV™ Frame
7075
variable forming of our
aluminum
ReactiV™
frame
stiffer, more responsive snowshoe frame.
silicone straps
neuverability.
DECKING
Wrapp™ comfort
Built
on the renowned fit and arch support of the
platform, the
Wrapp™ Comfort
Wrapp™
offers easy entry with posi-
tive toe location and eliminates pressure points with warm
EVA
padding.
We
routed the
Uniloop
strap to reduce friction,
so one pull on the binding handle snugs the entire binding
around your instep, toe and heel.
a
V-Frame
snowshoes, includ-
snowshoes.
Duratek decking
Our
strongest decking,
Duratek
more abrasion resistance on the
Elektra 11 Series
and
BC24
uses a textured finish for
12 Series, Elektra 12 Series,
snowshoes.
Nytex Decking
The
Designed
Summit
for
flexible
Nytex
decking on the
Trail Walking
snowshoes is
without the weight.
backcountry
snowboarding
and
climbing, the
binding uses waterproof urethane straps to stay dry
and light.
Able
to accommodate bigger snowboard boots, the
bindings also collapse flat for easy packing.
Youth Decking
The PVC-Free Decking
of our
Youth 20 Series
snowshoe of-
fers the durability and strength energetic kids require, with a
reduced impact on the outdoors for future generations.
the
for
with lightweight, durable
7000-series
heel
forgiving and quiet when hiking in the cold, providing durability
tracks straight in deep snow, and the tapered
V-Frame
Durable,
Summit Binding
V-Frames
snowshoes eases fatigue and ties directly into
Traction
The
Backcountry Adventure
glide smoothly through low-friction buckles for secure ma-
leading women’s designs began with a two-
The Elektra
and
strength where the frame bears the greatest loads for a
slope, especially on steep or off-angle terrain.
ics.
Mountain Hiking
changes from a cylindrical to an elliptical shape to increase
Our
Our
lift bar on our
The
provides deeper crampon penetration into the
Elektra Design
steep climbs, calf muscles tire quickly and traction de-
creases when your foot matches the slope angle.
which is why we created a whole
Both
trol, as the flex of the patented suspension
Winter 2010-2011
One
needs of different snowshoers
family of innovative snowshoe bindings to suit those unique
SLS
5
On
snowshoe binding is the intersection of precise snowshoe
runner and young explorer
walking platform with minimal resistance.
Atlas on the Trans-Sierra
Trek in 2005.
Photo Cameron Martindell.
Heel Lift Bar
The Atlas binding family
snowshoe close underfoot for precise maneu-
ing™
SPECIAL FEATURES
Technology - The atlas Binding family
Grom Binding
Simple
and intuitive, the
base of the
Grom
EVA
foam tongue and the soft molded
binding cradle the foot, providing warmth,
smoothing pressure points and eliminating confusing straps
for the youth and kids snowshoes.
Kids Molded V-Frame Deck
These Molded
Snowflake
decks combine durable flotation, integrated
traction, and the stability, functionality, and com-
fortable stride of the adult
V-Frame
shape for snowy play.
www.atlassnowshoe.com
6
Marketing partners
S
ince our founding
remained
a
committed
sport of snowshoeing.
2010
20
That
years ago,
Atlas
ambassador
for
has
the
tradition continues in
with a host of unique, innovative marketing
programs unparalleled in their scope and dedication
to promoting snowshoeing as a category.
Support-
Categories
MOUNTAIN HIKING CATEGORY
Atlas
proudly supports professional orga-
American Mountain Guides
Association and conservation non-profits
like Winter Wildlands Alliance to promote
healthy backcountry recreation and wilderness protection.
nizations like the
ing our dealers with a robust suite of promotional
tools and marketing resources, we will drive new
participants into storefronts and online.
our
partnerships,
category
PR,
national
events
Through
support,
and
snowshoeing will continue to achieve
Mountain Hiking
TRAIL WALKING CATEGORY
Atlas
supports
snowshoe
growth
as
partner of outdoors groups such as
Plein Air and as a founding snowshoe
sor of National Winter Trails Day.
a
Eco
spon-
greater popularity, while our dedication to outdoor
youth outreach programs ensures snowshoeing a
bright future for generations to come.
YOUTH TRAIL WALKING
CATEGORY
Atlas
are de-
Trail Walking
Atlas Trail Walking Snowshoes
Youth Trail Walking
are de-
signed for superior maneuverability, dura-
signed for comfort, durability, flotation
bility and dependability high in the moun-
and
tains.
Features
Features
like
quiet
flex-
snowshoes
for
young
are performance
enthusiasts
who
want to explore in the snow, engineered
ible decking, sure-gripping tempered steel
with trademark
decking, heel lifts and aggressive traction
traction and easy-to-use
rability, comfort and ease of use to open
provide performance that never quits for
bindings provide performance that never
summiting peaks and hiking mountain trails
quits for recreational trail walking and
in winter.
hiking in winter.
like
abrasion-resistant
stability.
Atlas Youth Snowshoes
Wrapp™
family
Atlas
technology for du-
up a whole new world of winter.
provides product support to youth
and outdoor outreach organizations like
Snow School, SOS Outreach,
Area Wilderness Training.
and
Bay
BACKCOUNTRY ADVENTURE
CATEGORY
Atlas
Atlas Mountain Hiking Snowshoes
is a product partner with top back-
Accessories
Speed
Backcountry Adventure
Atlas Backcountry Adventure Snowshoes
Atlas Speed Snowshoes
are specially designed with a collapsible
for the ultimate in lightweight flotation
snowshoe gaiters for warmth and comfort,
binding, easy-to-pack frame shape, aggres-
and traction to keep you active in winter.
poles for rhythm and stability on your
sive traction and a heel lift bar, all in a
Designed
winter hike, and snowshoe totes for easy
lightweight, compact package for mountain-
running-specific frames, easy-to-use bind-
transportation and storage of your
eers, ice climbers and snowboarders.
ings, flexible decking and efficient traction
snowshoes.
with
ultralight
are
engineered
materials,
the
Atlas
Snowshoe
Accessories
include
Atlas
will give you the extra edge.
country snowboarders like the athletes of
the
K2 Snowboarding Team.
SPEED CATEGORY
Atlas
is the leading snowshoe brand for
snowshoe racing, with over
40 top snowAtlas Racing Team and
annual sponsorship of North America’s top
race series.
shoe racers on the
Archive photos Courtesy of cameron martindell, mike yoshida, steve lloyd, jon loether and jack affleck/vail resorts
7
Winter 2010-2011
www.atlassnowshoe.com
8
Mountain Hiking
Mountain Hiking
12 SERIES & Elektra 12 Series
The Atlas 12 Series
and
Elektra 12 Series
snowshoes are designed to handle any-
thing you find between the trailhead and the summit.
Pro
bindings feature
FlowTape™
11 SERIES & Elektra 11 Series
The
men’s and women’s
Wrapp™
silicone straps that glide through low-friction
and
Elektra 11 Series
winter hiking with greater value.
Atlas 6061
aluminum
buckles with a smooth buckle release for easy on-off use.
The 7075
aluminum frame
is the lightest, strongest tubing available, and the variable
ReactiV™
flexible decking, the
forming lends a
Aft Traction
stiffer, more responsive flex.
of our
Elektra
Extensive
biomechanics research led to the development
women’s frame, with outside rolling bends, a narrower waist and a
tapered tail that refuse to compromise on a woman’s natural stance and gait.
Loaded™ Suspension
Crampon,
and the
provides deeper penetration of the stainless steel
Advanced Aft Traction
MODEL
SIZE
1225
25”
64 cm
1230
30”
76 cm
1235
35”
89 cm
SURFACE 176 sq in 222 sq in 270 sq in
AREA
1135 cm2 1432 cm2 1742 cm2
Spring-
Holey-1 Toe
provides sure footing on all terrain.
WOMEN
MEN
9
The 11 Series
MODEL
SIZE
V-Frame,
11 Series
23”
58 cm
E1227
27”
69 cm
SURFACE 145 sq in 176 sq in
AREA
935 cm2 1135 cm2
snowshoes bridge top-end performance for
on the proven technology and value of the
durable stainless steel
All-Trac™
Advanced
The Wrapp™ Plus
bindings are specially molded around men’s and women’s lasts, with supportive arches
that cradle the inside of your feet, and the urethane heel strap adjusts easily with
the
SureClick™
buckle.
The Elektra
frame features a narrower waist and tapered
tail that allows a woman’s natural stride to explore deeper terrain in comfort.
WOMEN
MODEL
1125
1130
SIZE
25”
64 cm
30”
76 cm
SURFACE 176 sq in 222 sq in
AREA
1135 cm2 1432 cm2
MODEL
E1123
E1127
SIZE
23”
58 cm
27”
69 cm
SURFACE 145 sq in 176 sq in
AREA
935 cm2 1135 cm2
WEIGHT
4.08 lbs
1.85 kg
4.46 lbs
2.02 kg
4.62 lbs
2.10 kg
WEIGHT
3.67 lbs
1.67 kg
3.79 lbs
1.72 kg
WEIGHT
4.16 lbs
1.89 kg
4.58 lbs
2.08 kg
WEIGHT
3.91 lbs
1.77 kg
4.10 lbs
1.86 kg
LOAD
(lbs/kg)
120-200
54-91
150-250
68-113
180-300+
82-136+
LOAD
(lbs/kg)
80-160
36-73
120-200+
54-91+
LOAD
(lbs/kg)
120-200
54-91
150-250
68-113
LOAD
(lbs/kg)
80-160
36-73
120-200+
54-91+
Winter 2010-2011
toe crampon and
snowshoes have the added security of our
and a climbing bar to ease strain on calf muscles.
MEN
E1223
Built
www.atlassnowshoe.com
10
Trail Walking
Trail Walking
10 Series & elektra 10 Series
A
winter walk has never been so simple.
shoes feature men’s and women’s
and ease of use.
Building
on
The 10 Series
Wrapp™ Comfort
Atlas’
9 Series FRS & Elektra 9 Series FRS
and
Elektra 10 Series
snow-
bindings for the ultimate in comfort
renowned fit platform, the
Wrapp™ Comfort
of-
fers easy entry with positive toe location and eliminates pressure points with insulating
EVA
padding.
A
single pull on the binding handle snugs the
instep, toe and heel, and you’ll be ready to go with the classic
provided by
and
Spring-Loaded™ Suspension. The
Traverse Trac™
tempered steel
Atlas
and
strap around
maneuverability
All-Trac™
rails add sidehill control and confident strides.
men’s and women’s geometry for the proprietary
V-Frames,
Uniloop
Atlas
toe crampon
A
new era in
Atlas
suspension!
shoes use our patent-pending
The 9 Series FRS
Elektra 9 Series FRS
the most comfortable, forgiving stride.
shapes of the
6061
FRS
aluminum proprietary
tion deeper purchase.
The
flexible
and cradle the foot securely.
Even
both flexible and durable.
Whether
Elektra 6061
aluminum
technology at a great value, the new
providing
with each step, giving the toe trac-
men’s and women’s bindings tighten easily
in the dead cold of winter, the
dedicated
–
flexes the men’s- and women’s-specific
V-Frame
Wrapp™
snow-
for natural articu-
lation of the foot over uneven and sidehill terrain with minimal resistance
With
you’ll feel content hiking all day long.
and
Free-Rotating™ Suspension (FRS)
Nytex
decking is
you’re new to snowshoeing or looking for
9 Series FRS
and
Atlas
Elektra 9 Series FRS
are
built to explore winter’s rolling terrain.
FREE-ROTATING
SUSPENSION
MODEL
1025
1030
1035
MODEL
E1023
E1027
MODEL
925
930
MODEL
E923
E927
SIZE
25”
64 cm
30”
76 cm
35”
89 cm
SIZE
23”
58 cm
27”
69 cm
SIZE
25”
64 cm
30”
76 cm
SIZE
23”
58 cm
27”
69 cm
SURFACE 176 sq in 222 sq in 270 sq in
AREA
1135 cm2 1432 cm2 1742 cm2
11
WOMEN
MEN
WOMEN
MEN
SURFACE 145 sq in 176 sq in
AREA
935 cm2 1135 cm2
SURFACE 176 sq in 222 sq in
AREA
1135 cm2 1432 cm2
SURFACE 145 sq in 176 sq in
AREA
935 cm2 1135 cm2
WEIGHT
3.91 lbs
1.90 kg
4.35 lbs
2.08 kg
4.52 lbs
2.24 kg
WEIGHT
3.62 lbs
1.76 kg
3.81 lbs
1.85 kg
WEIGHT
4.09 lbs
1.86 kg
4.43 lbs
2.01 kg
WEIGHT
3.78 lbs
1.71 kg
3.93 lbs
1.76 kg
LOAD
(lbs/kg)
120-200
54-91
150-250
68-113
180-300+
82-136+
LOAD
(lbs/kg)
80-160
36-73
120-200+
54-91+
LOAD
(lbs/kg)
120-200
54-91
150-250+
68-113+
LOAD
(lbs/kg)
80-160
36-73
120-200+
54-91+
Winter 2010-2011
FreeRotating™
suspension
Dont
forget to scope out
New Ground-Breaking
Atlas Suspension technology! More detail on pages 3
& 4.
our
www.atlassnowshoe.com
12
Trail Walking
Trail Walking
9 Series FRS & Elektra 9 Series FRS Kits
Get
your loved ones started on
and
Elektra 9 Series FRS Kits,
Rotating™ Suspension
sistance.
Engineered
Atlas
snowshoes with the new
and
Poles
9 Series FRS
featuring our new, patent-pending
Free-
for a comfortable walking platform with minimal re-
for winter performance to keep you fit all year long,
these packs include the great performance and value of the
FRS
8 Series FRS & Elektra 8 Series FRS
Elektra 9 Series FRS
and a zippered
snowshoes, the
Snowshoe Tote
Atlas 9 Series
Lock Jaw™ 2 Adjustable
for easy carrying and storage.
The
new
8 Series FRS
and
Elektra 8 Series FRS
nology mainstays at our best value.
Rotating™ Suspension
The
offer
Atlas
comfort and tech-
introduction of our patent-pending
and provides unparalleled freedom of movement for trail versatility.
snowshoes use the no-fuss, no-hassle
gender-specific lasts and
Uniloop
ing and our proven aluminum
tions.
Because
Free-
cushions each step, allows natural articulation of the foot,
Strapp™
pull, all in a minimalist form.
V-Frames
Both 8 Series
binding, with excellent arch support,
Forgiving Nytex
deck-
offer superior durability no matter the condi-
the biomechanical differences between a man’s stride and a woman’s
are just as important for beginners as they are for experts, the
features our proprietary
Elektra
Elektra 8 Series
frame designed for a
woman’s narrower stance.
FREE-ROTATING
SUSPENSION
FREE-ROTATING
SUSPENSION
WOMEN
MEN
925
930
MODEL
E923
E927
MODEL
825
830
MODEL
E823
E827
SIZE
25”
64 cm
30”
76 cm
SIZE
23”
58 cm
27”
69 cm
SIZE
25”
64 cm
30”
76 cm
SIZE
23”
58 cm
27”
69 cm
SURFACE 176 sq in 222 sq in
AREA
1135 cm2 1432 cm2
13
Winter 2010-2011
WOMEN
MEN
MODEL
SURFACE 145 sq in 176 sq in
AREA
935 cm2 1135 cm2
SURFACE 176 sq in 222 sq in
AREA
1135 cm2 1432 cm2
SURFACE 145 sq in 176 sq in
AREA
935 cm2 1135 cm2
WEIGHT
4.09 lbs
1.86 kg
4.43 lbs
2.01 kg
WEIGHT
3.78 lbs
1.71 kg
3.93 lbs
1.76 kg
WEIGHT
3.82 lbs
1.73 kg
4.45 lbs
2.02 kg
WEIGHT
3.54 lbs
1.61 kg
3.83 lbs
1.74 kg
LOAD
(lbs/kg)
120-200
54-91
150-250+
68-113+
LOAD
(lbs/kg)
80-160
36-73
120-200+
54-91+
LOAD
(lbs/kg)
120-200
54-91
150-250+
68-113+
LOAD
(lbs/kg)
80-160
36-73
120-200+
54-91+
FreeRotating™
suspension
Dont forget to scope out
our New Ground-Breaking
Atlas Suspension technology! More detail on
pages 3 & 4.
www.atlassnowshoe.com
14
Youth Trail Walking
Youth Trail Walking
Sprout 17 & mini 17 kids
Youth 20 & Elektra Youth 20
Keep
tra
your kids excited about the outdoors in winter with the
Youth 20. Built
for young enthusiasts, ages
8
to
12,
Youth 20
the
Youth
and
Elek-
snowshoes
Outdoor
17
and
appreciation starts at an early age, and the boys’ and girls’
Mini 17
Sprout
snowshoes are the perfect way to instill winter’s wonder in
were designed with a binding that’s easy to use, sizing to fit fast-growing adven-
young children ages
turers, and durable materials that stand up to a kid’s abuse.
with a steel rotating toe cord for strength and two straps and a warm
the
EVA
tongue of the
Grom
Simple
and intuitive,
binding hugs the foot, providing warmth, eliminating
pressure points and reducing the hassle of straps.
The
fixed toe cord keeps the
snowshoe underfoot and allows easier maneuvering for energetic kids.
proven, proprietary
V-Frames
Atlas’
and solid tempered steel toe and heel traction
offer the performance your kids need to keep smiling and hiking, all day long.
4
to
8. The
smaller-sized
foam tongue for all-day comfort.
Grom
bindings are easy to use,
The Molded V-Frame
EVA
decks provide sta-
bility and durability for snowy play, with the functionality and effortless
stride of an adult
V-Frame
shape.
The Snowflake Molded Traction
panies the steel toe crampon to give the
Sprout 17
and
Mini 17
accom-
excellent
grip without excess metal, and your kids will love the snowflake and
Atlas
stamps left in the snow.
BOYS
GIRLS
MODEL
Y20
MODEL
EY20
SIZE
20”
51 cm
SIZE
20”
51 cm
SURFACE 121 sq in
AREA
780 cm2
WEIGHT
2.2 lbs
1.0 kg
WEIGHT
2.2 lbs
1.0 kg
LOAD
(lbs/kg)
50-120
23-54
LOAD
(lbs/kg)
50-120
23-54
KATIE & TY HITTING THE TRAIL
BEAVER CREEK, COLORADO
Photo: JON LOETHER
15
Winter 2010-2011
SURFACE 121 sq in
AREA
780 cm2
BOYS
GIRLS
MODEL
SPROUT
MODEL
MINI
SIZE
17”
43 cm
SIZE
17”
43 cm
SURFACE 88 sq in
AREA
568 cm2
SURFACE 88 sq in
AREA
568 cm2
WEIGHT
1.9 lbs
0.86 kg
WEIGHT
1.9 lbs
0.86 kg
LOAD
(lbs/kg)
30-80
14-36
LOAD
(lbs/kg)
30-80
14-36
www.atlassnowshoe.com
16
Speed
Backcountry Adventure
Race & Run
BC24
Packability
BC24
is king for mountaineers, ice climbers and backcountry snowboarders, and the
is specially designed to provide efficient flotation in a lightweight, compact package.
Shortened
to
24”/61cm
ly wider frame.
the
Summit
To
to fit on a pack better, we kept the surface area high with a slight-
pack flat for easy stowing, the
uses a shallower nose angle and
binding, whose urethane straps unbuckle and collapse flat, as well as accom-
modate snowboard boots.
Traction
BC24
How
does it climb?
The Holey-1 Toe Crampon
and
Advanced Aft
provide sure-footed grip on any terrain, and the climbing bar reduces calf fatigue
on steep slopes.
With Atlas’
and strength of the
7075
patented
aluminum
frame, the
BC24
Run
Driven
by
Run
snowshoes
Spring-Loaded™ Suspension,
strap bindings cinch tight with one pull, and flexible
durability that winter demands.
the
Race
Race
The Run
Nytex
Lightweight
decking has the
uses strong, lightweight aluminum for
toe crampon and heel cleat, and we pared down the ounces on
with titanium toe and heel traction to give fitness enthusiasts and our
own experts on the
Atlas Racing Team
a competitive edge.
UNISEX
MODEL
BC24
MODEL
RACE
RUN
SIZE
24”
61 cm
SIZE
22”
64 cm
22”
76 cm
SURFACE 134 sq in 134 sq in
AREA
865 cm2 865 cm2
WEIGHT
4.15 lbs
1.88 kg
WEIGHT
2.08 lbs
0.94 kg
2.71 lbs
1.23 kg
LOAD
(lbs/kg)
100-200*
45-91*
LOAD
(lbs/kg)
75-190*
34-86*
75-190*
34-86*
TO
and
with frames optimized to maintain flotation while reducing contact.
the
*UP
Our Race
stay close underfoot and allow a natural stride over uneven terrain,
is superbly maneuverable
SURFACE 173 sq in
AREA
1116 cm2
Winter 2010-2011
and
Twin-Trac™
UNISEX
17
trails are covered in snow.
the
on any adventure after deep powder, steep ice or winter summits.
Hiking for backcountry
powder.
Mt Baker, WA.
Photo: Mike Yoshida
run on icy, slushy pavement in the winter?
are the perfect tools for running enthusiasts to stay fit and active when the
and the responsiveness
Spring-Loaded™ Suspension
ReactiV™
Why
250LBS/114KG
DEPENDING
ON CONDITIONS.
*UP
TO
220LBS/100KG
ON PACKED TRAILS
Adam Chase leads the
Racing Team.
Beaver Creek, CO.
Photo: Jon Loether.
www.atlassnowshoe.com
18
accessories
Deluxe SNOWSHOE TOTE
Lock Jaw™ adjustable poles
Show
Atlas & Elektra snowshoe Poles
Find
your rhythm and fall into winter’s groove.
Set
the pace, enjoy a balanced work-
out, and maintain stability on even the most technical of terrain with lightweight,
adjustable
Atlas
and
Elektra Lock Jaw™ Snowshoe Poles. The
revolutionary pat-
ent-pending, over-center cam design clamps securely and releases effortlessly, providing easy packing and adjustment even while wearing gloves.
Jaw™ 2 Adjustable Poles
Lock Jaw™ 3
and
Lock
are available in men’s and women’s sizes.
Atlas & Elektra Lock Jaw™ 3 Adjustable Poles
•
•
•
•
•
•
your snowshoes a little love with our
Snowshoe Totes. Whether
Accessories
Totes
Atlas Deluxe
for transport or storage these
durable totes open wide for easy access and loading.
in-
SNOWSHOE TOTES
Carry
and store your snowshoes, and keep them in
terior stash pouch and generous internal gear pocket keep
great shape with the zippered
your hat and gloves organized and off the ground.
Snowshoe Totes,
Adjustable
backpack straps and pole lashes leave your hands free to and
from the trailhead.
Most
and
Elektra
and styles.
tection protects both your snowshoes and your car, while an
FEATURES
integrated mesh window allows your shoes to breathe, keeping
•
•
•
•
•
FEATURES
•
•
•
•
Atlas
in men’s- and women’s-specific sizes
important the reinforced cleat pro-
them dry and ready for your next winter adventure.
Lock Jaw™ Adjustment Mechanism
7075 Aluminum Seamless 3-Part Shaft
Adjustable to 125cm (W), 140cm (M)
Gender-Specific EVA Foam Grips
Flexible Tungsten Carbide Tips
Weight: 1.2lbs/528g (W), 1.2lbs/556g (M)
An
Reinforced Cleat Protection
Adjustable Backpack Straps
Velcro Pole Carriers
Mesh Ventilation Window
• Zip-Over Loading
• Dual Oversized Handles
• Available in 2 sizes
(23-25” & 27-30”)
Reinforced Cleat Protection
Adjustable Shoulder Strap
Top-Loading Design
Atlas Tote: Medium (25-30”/64-76cm), Large (35”/89cm)
Elektra Tote: Fits up to 27”/69cm
Atlas & Elektra Lock Jaw™ 2 Adjustable Poles
•
•
•
•
•
•
Lock Jaw™ Adjustment Mechanism
6000 Series Aluminum Seamless 2-Part Shaft
Adjustable to 130cm
Gender-Specific Grips
Steel Flex Tips
Weight: 1.2lbs/564g per pair
Open
The
locked
Clamping Mechanism
revolutionary, patent-pending over-center cam design of the
Lock Jaw™
mechanism provides greater clamping power and easier release than similar
clamps, making it effortless to adjust while wearing gloves.
19
Winter 2010-2011
www.atlassnowshoe.com
20
Something for Everyone
Accessories
The Atlas Mountain Snowshoe Gaiter provides protection and warmth in
deep snow.
The
tall hybrid construc-
tion of the durable coated lower and
MemBrain®
offers a wide variety of resources to
help sell our snowshoes in your store or online.
time to familiarize yourself with our online
Please
Dealer Tools
take some
system and the
multimedia tools available to you:
softshell upper keep wa-
ter and snow out, without sacrificing
breathability for aerobic hiking.
a
A
Snow-Shoe Company
tlas
field-replaceable
underfoot
and anti-rust hardware, the
Snowshoe Gaiters
are
With
strap
Mountain
backcountry-
ready.
FEATURES
Product
and
Action Images: Atlas Dealer Tools
loading platform for
Atlas
in high- and low-resolution
offers an easy down-
MOUNTAIN HIKING
Mountain snowshoe Gaiters
12 SERIES
Dealer Tools
Hiking Mountain Trails in Winter
Mountain & Speed snowshoe Gaiters
11 SERIES
E12 SERIES
E11 SERIES
Sizing chart
Choosing the right snowshoe
o
choose the right snowshoe, consider your weight
(with gear), Typical snow or trail
conditions (dense wet snow, light
powder or packed trails) and
snowshoe needs (more maneuverability or flotation). Atls makes
lightweight, durable snowshoes
for a variety of winter uses.
T
1225
120 - 200 lbs
54 - 91 kg
150 - 250 lbs
68 - 113 kg
1230
1125
1130
120 - 200 lbs
54 - 91 kg
150 - 250+ lbs
68 - 113+ kg
E1223
E1227
80 - 160 lbs
36 - 73 kg
120 - 200+ lbs
54 - 91+ kg
E1123
E1127
80 - 160 lbs
36 - 73 kg
120 - 200+ lbs
54 - 91+ kg
180 - 300 lbs
82 - 136+ kg
1235
product images and action images, available
JPEG, TIFF,
and
PNG
formats.
Action
10 SERIES
and
9 SERIES FRS
8 SERIES FRS
YOUTH 20
SPROUT 17 KIDS
lifestyle images may be used on your website and print collateral in conjunction with
Atlas-related
promotions or product.
360º Product Viewers: Download Pic-
that let customers rotate each snow-
Speed snowshoe Gaiters
the
warm and dry on the run with
lightweight
MemBrain®
soft-
shell construction allows your feet
to
breathe,
while
the
and zoom in on any angle.
Product Videos: Download
Atlas Speed Snowshoe Gaiters.
The
360º
fleece
MP4
videos
in
format for your websites that de-
liver binding instruction and technology
highlights.
lace
with a quick knot, and the
adjusts
Velcro
clo-
sure and lace hook make the gaiters
easy on and off.
FEATURES
• Waterproof, Breathable MemBrain®
Softshell Construction
• Fleece-Lined for Warmth
• Velcro Closure
• Anti-Rust Hardware
• Sizes: S/M, M/L
21
Winter 2010-2011
Dealer Resources: Download
descriptions,
of the
specifications,
and more.
Logos: Official Atlas
Atlas
dealers can down-
logos to use in online and
print collateral.
930
120 - 200 lbs
54 - 91 kg
150 - 250+ lbs
68 - 113+ kg
825
830
120 - 200 lbs
54 - 91 kg
Y20
50 - 120 lbs
23 - 54 kg
S17
30 - 80 lbs
14 - 36 kg
150 - 250+ lbs
68 - 113+ kg
E10 SERIES
80 - 160 lbs
36 - 73 kg
120 - 200+ lbs
54 - 91+ kg
E9 SERIES FRS
E923
E927
80 - 160 lbs
36 - 73 kg
E8 SERIES FRS
E823
120 - 200+ lbs
54 - 91+ kg
E827
80 - 160 lbs
36 - 73 kg
EYOUTH 20
EY20
50 - 120 lbs
23 - 54 kg
MINI 17 KIDS
M17
30 - 80 lbs
14 - 36 kg
120 - 200+ lbs
54 - 91+ kg
PDFs
Atlas Dealer Catalog, Consumer
Brochure,
load
and
925
180 - 300+ lbs
82 - 136+ kg
1035
E1027
product
To access
Atlas Dealer Tools
contact your sales rep, or
Connor Folley
([email protected])
BACKCOUNTRY
underfoot
Snowboarding and Mountaineering
The
150 - 250 lbs
68 - 113 kg
1030
E1023
back-
ing keeps them warm for miles on the
trail.
120 - 200 lbs
54 - 91 kg
BC24
BC24
100 - 200+ lbs
45 - 91+ kg
*Up to 250lbs/114kg depending on conditions
SPEED
shoe
Stay
TRAIL WALKING
toview product viewers for your website
1025
Snow Racing and Winter Running
• Waterproof, Breathable MemBrain®
Softshell
• Fleece-Lined for Warmth
• Replaceable Underfoot Strap
• Anti-Rust Hardware
• Sizes: S, M, L
Recreational Trail Walking and Hiking
• Waterproof, Durable Coated Nylon
RACE
RACE
RUN
75 - 190+ lbs
34 - 86+ kg
*Up to 220lbs/100kg on packed trails
RUN
For more on specific models and sizes, please visit
www.atlassnowshoe.com
75 - 190+ lbs
34 - 86+ kg
*Up to 220lbs/100kg on packed trails
www.atlassnowshoe.com
22
ATLAS OFFICES
ATLAS SNOW-SHOE CO.
4201 6th Ave South
Seattle, WA 98108
Customer Service – 888 482 8527
www.atlassnowshoe.com
Graham Gephart - Brand Director
T: 800 426 1617 x 1408
Van Brinkerhoff - U.S. Sales Manager
T: 800 426 1617 x 1698
Connor Folley - Marketing Manager
T: 800 426 1617
x
2888
INTERNATIONAL OFFICES
CANADA
Atlas Snow-Shoe Co.
K2 CANADA
1 Westside Drive Unit #7
Toronto, Ontario M9C 1B2
Canada
+1 866 747 7013
EUROPE
K2 Ski Sport & Mode GMBH
Seeshaupter Strasse 62
D-82377 Penzburg
Germany
+49 8856 901 100
Spain: FN Experience +34 93 200 7030
Switzerland: Exped +41 1497 1010
Italy: Dialto +39 0436 2300
SWEDEN, NORWAY, FINLAND
Hansi AS
Nordbergveien 51
0875 Oslo
Norway
+47 22 23 24 30
JAPAN
Mont Bell Co, Ltd
1-33-20 Shinmachi Nishi-Ku
Osaka 550-0013 Japan
+06 6536 5740
This
catalog is printed on
FSC-certified 50%
recycled,
25%
post-consumer,
chlorine- and acid-free paper using soy based inks and a water-based coating.
© 2010 Atlas Snow-Shoe Company, all rights reserved. Atlas Snow-Shoe
Company Design mark is a registered trademark of K-2 Corporation in the
U.S. and/or other countries worldwide.
Cover: Atlas Team
Trans-Sierra Snowshoe Trek, 2005.
Photo by Cameron Martindell
high in the Wasatch Range, UT. 2009.
Photo by Steve Lloyd.
on the
Back Cover: Exploring
up