You Are Your Brand - Van Essen Nursery
Transcription
You Are Your Brand - Van Essen Nursery
2011 2011 Stop by our booth for a peek at some of the exciting plants we have to offer. Booth #4078 You Are Your Brand Branded plants are in high demand. With customers seeking more value for their money in the form of brand names, the question you should be asking yourself is, “What brands are important to me?” The most important brand is yours, and you don’t need a fancy logo or bright colored pots to offer a brand to your customers. The way you present your business to your customer is your brand. Consistently bringing in quality material, staying on top of current trends, and selling the name brands your customers are seeking will instill in them a brand loyalty specific to your retail center and keep them coming in year after year. We feel that good genetics are the building blocks of a strong brand, which is why we have taken great care to collaborate with leading plant introduction companies like Proven Winners® ColorChoice®, Ball® Ornamentals, LCN Selections, and PlantHaven to deliver to you the fresh, new varieties that bring your customers in. With nearly 100 new introductions for 2011, and over 100 more in our trial programs awaiting introduction for 2012-2014, we are dedicated to our goal of providing you with the must-have plants that excite your customers and return them to your business. Partner with us and let us help strengthen your brand! Ball Ornamentals™ – Working with innovative breeders and a network of growers who offer high-quality starter materials, Ball supplies the nursery industry with unique trees, perennials and shrubs that are selected for landscape beauty and outstanding performance during production. PlantHaven® is an independent agency providing expert service to plant breeders who wish to patent and market a new plant variety. If the plant is deemed unique with a market advantage, PlantHaven then assists the breeder in Patent application, and obtaining Plant Breeder’s Rights overseas. It is then licenced to various propagators or distributors. PlantHaven does not produce or sell the plant varieties we represent. LCN Selections is the patent and trademark division of Lake County Nursery. Their chosen plants have four seasons of beauty, need little or no maintenance to retain their form and beauty, are disease and insect resistant and prove to be reliable performers in the landscape. Proven Winners® ColorChoice® shrubs are a select group of new, colorful, easy growing plants. Each selection has been carefully evaluated for disease and pest resistance, ornamental interest in multiple seasons, new or unique function in your landscape. Hibiscus Lil’ Kim™ Proven Winners®ColorChoice® Thuja Golden Spire Hydrangea Starlight PlantHaven® Proven Winners®ColorChoice® Pieris ‘Katsura’ PlantHaven® Sorbaria ‘Sem’ Thuja Techny Gold™ Ball Ornamentals™ Proven Winners®ColorChoice® Thuja Mr. Bowling Ball® LCN Selections 2010 Berberis ‘Orange Rocket’ PlantHaven® Hydrangea ‘Bombshell’ Ball Ornamentals™ Syringa Bloomerang® Proven Winners®ColorChoice® Berberis ‘Tiny Gold’ Hibiscus Sugar Tip® PlantHaven® Proven Winners®ColorChoice® www.vanessennursery.com • [email protected] • 38846 River Drive, Lebanon, Oregon 97355 541-258-3626 phone • 541-258-3875 fax • Office Hours 8:00 – 4:30 P.S.T. • Please call for directions. 08/26/2010 Berberis ‘Admiration’ Hibiscus Blue Chiffon™ PlantHaven® Proven Winners®ColorChoice® Malus Lollipop™ LCN Selections Berberis ‘Rosy Rocket’ Hydrangea Little Lime™ PlantHaven® Proven Winners®ColorChoice® Berberis ‘Golden Rocket’ PlantHaven® Many of the exciting plants listed below are featured in the New Plant Pavilion section of our booth - stop by and take a peek. Berberis thunbergii ‘Admiration’ pp16921 Berberis thunbergii ‘Golden Rocket’ pp18626 Berberis thunbergii ‘Orange Rocket’ pp18411 Berberis th. ‘Rosy Rocket’ Buxus ‘Robbuxupt’ Uptight ppaf Calluna ‘Salsa’ ppaf Caryopteris ‘White Surprise’ Cupressocyparis ley. ‘Relax’ Daphne x transatlantica ‘Blafra’ Eternal Fragrance pp18361 Hydrangea macrophylla ‘Gold Rush’ Juniper chinensis ‘Lemon Pfizz’ Pennisetum alopecuroides ‘Burgundy Bunny’ ppaf Pieris japonica ‘Katsura’ pp15452 Potentilla fruticosa ‘Summer Dawn’ pp20302 Thuja occ. ‘Golden Smaragd’® Janed Gold Thuja plicata ‘Daniellow’ Golden Spire pp20267 Cornus alba ‘Crmizam’ Crème de Mint™ Hypericum ‘Snow Splash’ Juniper chin. ‘Etgozam’ Eternal Gold™ Malus ‘Cinzam’ Cinderella® Malus ‘Lollizam’ Lollipop® Myrica pen. ‘Bobzam’ Bobbee™ Thuja occ. ‘Bobazam’ Mr. Bowling Ball® Weigela fl. ‘Lemiczam’ Lemon Ice™ Weigela fl. ‘Mor-Colourful’ Abelia gr. ‘Abelops’ Sunshine Daydream pp20961 Abelia x ‘Raspberry Profusion’ pp18834 Buddleia Flutterby Grande™ ‘Podaras #4’ Blueberry Cobbler ppaf Buddleia Flutterby Grande™ ‘Podaras #5’ Peach Cobbler ppaf Buddleia Flutterby Petite™ ‘Podaras #10’ Dark Pink ppaf Buddleia Flutterby™ Petite ‘Podaras #15’ Snow White ppaf Buddleia Flutterby™ ‘Podaras #9’ Pink ppaf Buxus sempervirens ‘Furore’ Jade Pillar ppaf Caryopteris divaricata ‘Snow Fairy’ Chamaecyparis obtusa ‘Lucas’ Cupressocyparis ley. ‘Shorty’ Escallonia fradesi ‘Jamie’ Pink Whisper Groundcover pp20180 Hydrangea mac. Double Delights™ ‘RIE 06’ Expression pp18393 Hydrangea mac. NextGen ‘White King’ Snow Storm ppaf Hydrangea mac. Double Delights™ Star Gazer ppaf Hydrangea mac. NextGen ‘Wedding Gown’ Hydrangea mac. NextGen ‘Fanfare’ Wedding Ring ppaf Hydrangea pan. ‘Bombshell’ pp21008 Ligustrum sin. ‘Sunshine’ Lonicera per. ‘Caprilla Cream’ Sweet Tea ppaf Lonicera per. ‘Caprilia Imperial’ Peaches & Cream ppaf Physocarpus op. ‘Tuilad’ Ruby Spice Sorbaria sorbifolia ‘Sem’ pp16336 Thuja plicata ‘Derakt’ Sugar & Spice pp19926 Thuja plicata ‘4ever’ Forever Goldy pp19267 Trachelospermum jasminoides ‘Selbra’ Star of Toscane pp20278 Chamaecyparis pis. ‘Dow Whiting’ Soft Serve® pp20883, cbraf Hibiscus syr. ‘Amer. Irene Scott’ Sugar Tip™ pp20579,cbraf Hibiscus syr. ‘Notwoodthree’ Blue Chiffon™ pp20,574 Hibiscus syr. ‘Antong Two’ Lil’ Kim™ pp19,547 Hydrangea arb. ‘Abetwo’ Incrediball® ppaf20571,cbraf Hydrangea arb. ‘NCHA1’ Invincibelle® Spirit ppaf,cbraf Hydrangea mac. ‘Lynn’ Let’s Dance® Starlight pp20019,cbraf Hydrangea mac. ‘Robert’ Let’s Dance® Moonlight pp20020,cbraf Hydrangea mac. ‘Berlin Rabe’ Cityline® Berlin Hydrangea mac. ‘Vienna Rawi’ Cityline™ Vienna pp10930 Hydrangea pan. ‘Jane’ Little Lime™ (Lime Dwarf) Rosa ‘ChewMayTime’ OSO Easy® Paprika Syringa x ‘Penda’ Bloomerang® Purple ppaf,cbraf Viburnum nudum ‘Bulk’ Brandywine™ Other New Varieties Cotoneaster pro. ‘Gerald’ Little Dipper™ Hebe Summer Magic Prunus incisa ‘Little Twist’, STD Hakonechloa m. ‘Fubuki’ Trachelospermum jas. ‘Tricolor’ Est. 1976 by Dave & Leanne Van Essen Hydrangea ‘Gold Rush’ PlantHaven® Buddleia Flutterby Grande™ Peach Cobbler Ball Ornamentals™ Lonicera ‘Caprilia Imperial’ Peaches & Cream ppaf Ball Ornamentals™ Hypericum ‘Snow Splash’ LCN Selections Specializing in Woody Ornamentals, Japanese Maples, and Grafted Conifers available in liners, containers and B&B. Van Essen Sales Team 541-258-3626 phone [email protected] Abelia Sunshine Daydream Ball Ornamentals™ Lonicera Sweet Tea Hydrangea Double Delights™ Ball Ornamentals™ Expression – Ball Ornamentals™ Weigela Lemon Ice™ LCN Selections www.vanessennursery.com 38846 River Drive Lebanon, Oregon 97355 08/26/2010