You Are Your Brand - Van Essen Nursery

2011
2011
Stop by our booth for a peek at
some of the exciting plants we have to offer.
Booth
#4078
You Are Your Brand
Branded plants are in high demand. With customers seeking
more value for their money in the form of brand names, the
question you should be asking yourself is,
“What brands are important to me?”
The most important brand is yours, and you don’t need a fancy
logo or bright colored pots to offer a brand to your customers.
The way you present your business to your customer is your
brand. Consistently bringing in quality material, staying on top of
current trends, and selling the name brands your customers are
seeking will instill in them a brand loyalty specific to your retail
center and keep them coming in year after year.
We feel that good genetics are the building blocks of a strong
brand, which is why we have taken great care to collaborate
with leading plant introduction companies like Proven Winners®
ColorChoice®, Ball® Ornamentals, LCN Selections, and PlantHaven
to deliver to you the fresh, new varieties that bring your
customers in.
With nearly 100 new introductions for 2011, and over 100 more
in our trial programs awaiting introduction for 2012-2014, we are
dedicated to our goal of providing you with the must-have plants
that excite your customers and return them to your business.
Partner with us and let us
help strengthen your brand!
Ball Ornamentals™ – Working with innovative
breeders and a network of growers who offer
high-quality starter materials, Ball supplies
the nursery industry with unique trees,
perennials and shrubs that are selected
for landscape beauty and outstanding
performance during production.
PlantHaven® is
an independent
agency providing expert service to plant
breeders who wish to patent and market
a new plant variety. If the plant is
deemed unique with a market advantage,
PlantHaven then assists the breeder in Patent
application, and obtaining Plant Breeder’s
Rights overseas. It is then licenced to various
propagators or distributors. PlantHaven does
not produce or sell the plant varieties we
represent.
LCN Selections is the patent
and trademark division of
Lake County Nursery. Their
chosen plants have four seasons of beauty,
need little or no maintenance to retain their
form and beauty, are disease and insect
resistant and prove to be reliable performers
in the landscape.
Proven Winners® ColorChoice®
shrubs are a select group of
new, colorful, easy growing
plants. Each selection has been carefully
evaluated for disease and pest resistance,
ornamental interest in multiple seasons,
new or unique function in your landscape.
Hibiscus Lil’ Kim™
Proven Winners®ColorChoice®
Thuja Golden Spire
Hydrangea Starlight
PlantHaven® Proven Winners®ColorChoice®
Pieris ‘Katsura’
PlantHaven®
Sorbaria ‘Sem’
Thuja Techny Gold™
Ball Ornamentals™ Proven Winners®ColorChoice®
Thuja Mr. Bowling Ball®
LCN Selections
2010
Berberis ‘Orange Rocket’
PlantHaven®
Hydrangea ‘Bombshell’
Ball Ornamentals™
Syringa Bloomerang®
Proven Winners®ColorChoice®
Berberis ‘Tiny Gold’
Hibiscus Sugar Tip®
PlantHaven® Proven Winners®ColorChoice®
www.vanessennursery.com • [email protected] • 38846 River Drive, Lebanon, Oregon 97355
541-258-3626 phone • 541-258-3875 fax • Office Hours 8:00 – 4:30 P.S.T. • Please call for directions.
08/26/2010
Berberis ‘Admiration’
Hibiscus Blue Chiffon™
PlantHaven® Proven Winners®ColorChoice®
Malus Lollipop™
LCN Selections
Berberis ‘Rosy Rocket’
Hydrangea Little Lime™
PlantHaven® Proven Winners®ColorChoice®
Berberis ‘Golden Rocket’
PlantHaven®
Many of the exciting plants listed below are featured in the
New Plant Pavilion section of our booth - stop by and take a peek.
Berberis thunbergii ‘Admiration’ pp16921
Berberis thunbergii ‘Golden Rocket’ pp18626
Berberis thunbergii ‘Orange Rocket’ pp18411
Berberis th. ‘Rosy Rocket’
Buxus ‘Robbuxupt’ Uptight ppaf
Calluna ‘Salsa’ ppaf
Caryopteris ‘White Surprise’
Cupressocyparis ley. ‘Relax’
Daphne x transatlantica ‘Blafra’ Eternal Fragrance pp18361
Hydrangea macrophylla ‘Gold Rush’
Juniper chinensis ‘Lemon Pfizz’
Pennisetum alopecuroides ‘Burgundy Bunny’ ppaf
Pieris japonica ‘Katsura’ pp15452
Potentilla fruticosa ‘Summer Dawn’ pp20302
Thuja occ. ‘Golden Smaragd’® Janed Gold
Thuja plicata ‘Daniellow’ Golden Spire pp20267
Cornus alba ‘Crmizam’ Crème de Mint™
Hypericum ‘Snow Splash’
Juniper chin. ‘Etgozam’ Eternal Gold™
Malus ‘Cinzam’ Cinderella®
Malus ‘Lollizam’ Lollipop®
Myrica pen. ‘Bobzam’ Bobbee™
Thuja occ. ‘Bobazam’ Mr. Bowling Ball®
Weigela fl. ‘Lemiczam’ Lemon Ice™
Weigela fl. ‘Mor-Colourful’
Abelia gr. ‘Abelops’ Sunshine Daydream pp20961
Abelia x ‘Raspberry Profusion’ pp18834
Buddleia Flutterby Grande™ ‘Podaras #4’ Blueberry Cobbler ppaf
Buddleia Flutterby Grande™ ‘Podaras #5’ Peach Cobbler ppaf
Buddleia Flutterby Petite™ ‘Podaras #10’ Dark Pink ppaf
Buddleia Flutterby™ Petite ‘Podaras #15’ Snow White ppaf
Buddleia Flutterby™ ‘Podaras #9’ Pink ppaf
Buxus sempervirens ‘Furore’ Jade Pillar ppaf
Caryopteris divaricata ‘Snow Fairy’
Chamaecyparis obtusa ‘Lucas’
Cupressocyparis ley. ‘Shorty’
Escallonia fradesi ‘Jamie’ Pink Whisper Groundcover pp20180
Hydrangea mac. Double Delights™ ‘RIE 06’ Expression pp18393
Hydrangea mac. NextGen ‘White King’ Snow Storm ppaf
Hydrangea mac. Double Delights™ Star Gazer ppaf
Hydrangea mac. NextGen ‘Wedding Gown’
Hydrangea mac. NextGen ‘Fanfare’ Wedding Ring ppaf
Hydrangea pan. ‘Bombshell’ pp21008
Ligustrum sin. ‘Sunshine’
Lonicera per. ‘Caprilla Cream’ Sweet Tea ppaf
Lonicera per. ‘Caprilia Imperial’ Peaches & Cream ppaf
Physocarpus op. ‘Tuilad’ Ruby Spice
Sorbaria sorbifolia ‘Sem’ pp16336
Thuja plicata ‘Derakt’ Sugar & Spice pp19926
Thuja plicata ‘4ever’ Forever Goldy pp19267
Trachelospermum jasminoides ‘Selbra’ Star of Toscane pp20278
Chamaecyparis pis. ‘Dow Whiting’ Soft Serve® pp20883, cbraf
Hibiscus syr. ‘Amer. Irene Scott’ Sugar Tip™ pp20579,cbraf
Hibiscus syr. ‘Notwoodthree’ Blue Chiffon™ pp20,574
Hibiscus syr. ‘Antong Two’ Lil’ Kim™ pp19,547
Hydrangea arb. ‘Abetwo’ Incrediball® ppaf20571,cbraf
Hydrangea arb. ‘NCHA1’ Invincibelle® Spirit ppaf,cbraf
Hydrangea mac. ‘Lynn’ Let’s Dance® Starlight pp20019,cbraf
Hydrangea mac. ‘Robert’ Let’s Dance® Moonlight pp20020,cbraf
Hydrangea mac. ‘Berlin Rabe’ Cityline® Berlin
Hydrangea mac. ‘Vienna Rawi’ Cityline™ Vienna pp10930
Hydrangea pan. ‘Jane’ Little Lime™ (Lime Dwarf)
Rosa ‘ChewMayTime’ OSO Easy® Paprika
Syringa x ‘Penda’ Bloomerang® Purple ppaf,cbraf
Viburnum nudum ‘Bulk’ Brandywine™
Other New Varieties
Cotoneaster pro. ‘Gerald’ Little Dipper™
Hebe Summer Magic
Prunus incisa ‘Little Twist’, STD
Hakonechloa m. ‘Fubuki’
Trachelospermum jas. ‘Tricolor’
Est. 1976 by Dave & Leanne Van Essen
Hydrangea ‘Gold Rush’
PlantHaven®
Buddleia Flutterby Grande™
Peach Cobbler
Ball Ornamentals™
Lonicera ‘Caprilia Imperial’
Peaches & Cream ppaf
Ball Ornamentals™
Hypericum ‘Snow Splash’
LCN Selections
Specializing in Woody Ornamentals,
Japanese Maples, and Grafted Conifers
available in liners, containers and B&B.
Van Essen Sales Team
541-258-3626 phone
[email protected]
Abelia Sunshine Daydream
Ball Ornamentals™
Lonicera Sweet Tea Hydrangea Double Delights™
Ball Ornamentals™ Expression – Ball Ornamentals™
Weigela Lemon Ice™
LCN Selections
www.vanessennursery.com
38846 River Drive
Lebanon, Oregon 97355
08/26/2010