mudstock - Mudlick Mail

Presents
MUDSTOCK
2014
Register at www.mudstock.mudlickmail.com
AGENDA AND TRAINING SCHEDULE
Day 1 – September 3, 2014
REGISTRATION & ALL SESSIONS WILL BE HELD IN THE PAVILION
REGISTRATION
Time: 11:00am – 12:45pm
INTRODUCTION
Time: 12:45pm – 1:00pm
SESSION 1 - The Frame: Prepare to Capitalize on Forthcoming Auto Repair Trends
Time: 1:00pm – 2:15pm
Presented by: Greg Sands – Successful Entrepreneur & Multi-Auto Shop Owner & Operator
The Frame will help you understand why you are getting the results you are getting from your shop. The session will also
help you develop a framework for processes to ensure long-term success. Key insights you will gain:
• Overcoming declining car counts & economy down-turns
• Determining processes & systems that are negatively impacting your bottom-line
• Identifying and combating rip-offs from vendors and suppliers
• Turning losses into gains in less than 7 days
SESSION 2 – A New Formula for Success: SM = IM + DM
Time: 2:30pm – 3:45pm
Presented by: Tim Ross – Sales & Marketing Guru, 12+ Years of Proven Success
Todd Westerlund – Internet Marketing Guru, 10+ Years of Shop Marketing
You will learn the secret formula for auto repair marketing and sales success. The strategies given in this session
have proven to exponentially grow car count and profits for the Top Shops across the country. Every shop has unique
qualities, we will show you how to identify which tactics will maximize your profitability based on specifics such as
location, services, employee mix, etc. You’ll learn how to:
• Develop an annual marketing plan based on your business cycle to sustain profitable
• Track marketing spend & measure performance and return on investment
• Spy on the competition and close the gap to increase customer acquisition & retention
• Avoid common direct marketing mistakes both online and offline
SESSION 3 – Leadership: Creating Value for Others
Time: 4:15pm – 5:15pm
Presented by: Greg Sands – Lead Companies with 200+ Employees
Whether you staff 3 or 3,000 employees, it’s a major task to scout, hire, train and keep great people. This session will focus on
proven strategies & techniques you can use that guarantee your shop attracts the best in the industry and in the local market.
Take away tangible resources you could use to build the staff that will spur your business to the next level.
• Get resources such as hiring checklist, sample auto repair shop job descriptions, best practices on placing for-hire
advertisements
• Learn pre-screening and interviewing techniques proven to eliminate the bad candidates
• Master the art of creating value for your team through proper onboarding, training opportunities & incentivizing
DINNER & PRESENTATION – RICE HOUSE RESTAURANT
Time: 6:15pm
Presenter: Rissy Sutherland - Chief Operating Officer for Honest 1, Oversees Operations for 200+ Shops
• Dinner included w/ registration
• Cocktails included w/ registration
• Dinner is on-site - Barnsley Gardens Resort
Register at www.mudstock.mudlickmail.com or call 877-684-6099
Presents
MUDSTOCK
2014
Register at www.mudstock.mudlickmail.com
Day 2 – September 4, 2014
SESSION 1 – Finances: Keeping the House in Order
Time: 8:00am – 9:15am
Presented by: Sherri Sands – Master of Securing Business Finance & Capital, 15 years of Experience
Your shop’s success is largely impacted by your ability to budget, forecast and manage your day-to-day income and expenses.
In this session, you will gain in-depth knowledge on proper record keeping, tracking income & expenses, and what useful tools
are available to help you manage your business financials. Being savvy when it comes to money management is critical in profit
losses or gains. Key deliverables will include:
• Goal setting and budget formation
• How-to’s on setting up chart of accounts & why it is important
• Analyzing financial statements & understanding the metrics that matter
• Obtaining a birds-eye view and documenting G&A expenses
• Spotting internal theft
SESSION 2 – Creating a Top Shop Culture: Eliminate the Negative Thought Circle
Time: 9:30am – 10:45am
Presented by: Aaron Stokes – Top Shop Owner, Awarded for Stellar Customer Service
Top shop owners realize success derives from creating a positive culture that develops the potential of business & employee
growth. This session presents 4 components necessary in perpetuating a positive work environment & culture representative of
your ideals. The key components focuses on:
• Attracting employees that are a good fit for the culture & hiring the right talent mix
• Delivering varying technical & customer service to both the foreign and domestic car owner
• Assessing the difference between chaos & synergy and reducing negativity in the workplace
• Maximizing employee performance, building trust & being conscious of non-verbals
SESSION 3 – The Merger: Bringing Family into Business
Time: 11:00am – 12:15pm
Presented by: Aaron & Amanda Clements – Successful Family Shop Owners and Operator
Any business owned and/or managed by family can pose interesting challenges and possibilities in running a sustainable
entity. The bottom-line can be greatly enhanced by improved relationships amongst family & non-family employees. This
session will educate, engage, and inspire attendees with insight, experience, and depth of first-hand knowledge on relationship
effectiveness in a family run business. Thought provoking insights will include:
• Keys to implementing successful growth strategies in a complex family structure
• Leadership development, succession and transition
• Preserving family harmony while protecting & growing the business
VENDOR SHOWCASE
Time: 12:30pm – 3:00pm
See complete list of vendors at mudstock.mudlickmail.com
• Lunch included w/ registration
• Networking
SESSION 4 – Roadblocks to Success: Operational Systems
Time: 3:00pm – 5:00pm
Presented by: Mike Daniel – Multi-Shop Entrepreneur, Expansion Expert
Establishing reliability & consistency is extremely important when running an auto repair shop. The topic of this session will
guide you on best practices for day-to-day operations proven to build trust in prospects and loyalty among your customer
base. You will gain knowledge on how to review and fine tune your existing shop systems to improve success rate. Discussion
points include:
• The board management process & continuity of service deliverables
• Handling customer objections in each phase of the sales process
• Improving close ratios and speed of service
• Perfecting your shops telephone customer service & creating a response plan
Register at www.mudstock.mudlickmail.com or call 877-684-6099
Presents
MUDSTOCK
2014
Register at www.mudstock.mudlickmail.com
DINNER & KEYNOTE PRESENTATION – THE RUINS
Time: 7:00pm
Presenter: Marcus Lemonis – Business “Turn Around King”, CNBC Star - The Profit
Read Marcus Lemonis Bio at mudstock.mudlickmail.com
• Dinner included w/ registration
• Cocktails included w/ registration
• Dinner is on-site - Barnsley Gardens Resort
Day 3 – Sep. 5, 2014
SESSION 1 – Stages of Potential: Status Quo, Expansion, Explosion
Time: 8:00am – 10:45am
Presented by: Greg Sands – Successful Entrepreneur & Multi-Auto Shop Owner & Operator
This session will teach the fundamentals of creating wealth as an auto repair shop owner. You will learn specifics on how to
manage assets in accordance to your personal growth goals. The main topic point will focus on real estate, choosing the right
locations and how to maximize profits in a devalued location. You will leave this session with an awareness on how to align
your existing assets with your long-term growth objectives. Key learning points:
• Real estate valuation and market trends
• Aligning asset liquidation with retirement
• Preparing your business for a future sale
• Planning for shop expansion
• Negotiating the best lease terms as a tenant or landlord
• Choosing the best shop location based on core customer attributes & service offering
• Maximizing shop profits for all customer profiles
• How to source equipment for your shop
SESSION 2 – Sales Myopia: Oversight That Can Cost You Sales
Time: 10:45am – 11:45am
Presented by: Scott Darnell
Whether you are launching a new location or seeking to increase sales for an existing location, in this session you will learn
proven sales techniques and best practices to grow sales upwards of $90k to $100k in a single month. This training session
covers a myriad of topics from staff training, vendor selection, store operations and customer relations to help you consistently
earn top dollars. Highlights of the session will include:
• Common pitfalls to avoid when opening a new shop
• Best practices for new employee onboarding & training
• Checklist of critical components necessary for shop success
• How to beat your toughest competitor
• Turning objections into objectives
• Time management for increased sales
WRAP UP & THANK YOU
Time: 12:00pm
Greg Sands & Tim Ross
Register at www.mudstock.mudlickmail.com or call 877-684-6099