aroma and italian design

© Mokarabia s.p.a. 2005 - design: www.cbaprogetti.it
AROMA AND
ITALIAN DESIGN
Mokarabia S.p.A
Via Matteotti, 24 - Cadriano
40057 Granarolo dell'Emilia (BO)
Italy
tel. +39 051 6020411
fax +39 051 765060
[email protected]
www.mokarabia.it
MOKARABIA WORLD WIDE
THE COMPANY
Today in Bologna - Italy, as the
pioneers of the present day
“Coffee Culture” Mokarabia's own
tradition lives on.
The brand Mokarabia enjoys a
reputation as a world class brand
with historical distinction.
The annual coffee production
capacity is 11.200 tons.
The Head-office is located in
Bologna where there is also a
modern coffee roasting plant.
Mokarabia also has branches in
London, Paris, Hamburg,
Slovakia, Slovenija, Croatia,
Serbia-Montenegro and in many
other European countries such as
Switzerland, Spain, Poland,
Denmark, Sweden and in the
USA, Mokarabia products are
distributed through independent
dealers.
Mokarabia is produced for the
three main consumer areas:
• Food service: Mokarabia is
served in over 20,000 coffee
shops throughout Italy alone as
well as in many fine hotels,
restaurants, and delis.
• Home (supermarkets, small
retail shops, specialty food stores)
• Offices (business and industry)
In recent years, Mokarabia has
succeeded in increasing the
popularity of its trade focusing its
policy on two key factors: high
quality products and exceptional
service. Nonetheless, in the past
few years, giving value to
partnerships with the best sport
teams in the world.
Milan A.C.
Sampdoria U.C.
Lazio S.S.
Bologna U.C.
THE ORIGINS
Back in 1700, the Zanetti family traveled routes throughout the Indies and
Far East, regions devoted to the trading of spices and coffee. They
developed a keen a passion for coffee, which had been newly introduced to
the world in the Venetian tradition. This long-standing passion for coffee
that has been developed over the centuries has encouraged the Zanetti
family to stake everything on the quality of their product: "Caffè Mokarabia".
While most Italian families used their surnames on their products, the
traditional and cultural preference of the Zanetti family for quality is also
evident in the name "Mokarabia", which was intended to incorporate the
history of coffee. (Mocha was the most important port of today's Yemen then
called Arabia.)
Team LCR
COFFEE BAR - CONCEPT
• Supplying up-to date staff
training.
Despite the necessity to respect
the standard characteristics of
Mokarabia Coffee Bar, as listed
above, we believe it is also
necessary to respect regional and
international traditions and
cultures. We therefore wish to
bring typical Italian dishes and
products to the rest of the world
to be offered together with local
specialities.
KEY WORDS
Excellence in selecting, acquiring
and producing coffee.
Quality control.
Elegant, trendy and dynamic
ambience.
Authentic Italian designs,
distinguishing Mokarabia Coffee
Bar from “fakes” .
Customer research survey:
• politeness
• courteousness
• warm welcome
• large variety of products
• respect towards others
• respect for the community
and the environment
• constant staff training
MOKARABIA COFFEE BAR CONCEPT
The main aim of the Mokarabia Coffee Bar is to serve an exceptional product, to both Italian and international
consumers, in exclusive premises designed to communicate the pleasure of the Italian way of life.
New premises can be opened on a franchising basis or through a licensing agreement. The premises
franchisee/tennant is due to maintain the already established characteristics in terms of quality, image and
service.
Mokarabia will be responsible for the design and refurbishment of the premises and will provide support such as:
• Agreements with major food and beverages distributors, guaranteeing the supply of a unique and superior
range of products.
• Personalized merchandise such as staff uniform, disposable cutlery, cups and other equipment.
• Exclusively designed tables, chairs, furniture, and the uniquely authentic 60’s style wall-paper which creates a
superb environment.
New Mokarabia Coffee Bar opening party,
with special guest Vincenza Cacace
COFFEE BAR - FOOD
Healthy, fresh and quality food
are the key to succeed in
satisfying customer’s needs for
breakfast, morning coffee, lunch,
snacks and dinner either on the
go or sitting in a friendly and
stylish environment.
Mokarabia concept can be
adapted to various dimensions
and exigencies of business
offering a range of equipment
which enables to offer hot and
cold meals and drinks such as
coffee, pastries, pasta, cakes and
ice cream.
Mokarabia Coffee Bar is more
than just your every day coffee
shop. It is a profitable business
in which exceptional Italian
coffee and delicious food
appreciated and loved all over the
world are the keys to success.
FOOD CONCEPT
Mokarabia’s concept aims to satisfy nowadays fast moving and demanding costumers attracting them with a
welcoming and sophisticated atmosphere.
Choosing Mokarabia guarantees a safe and higher return investment thanks to the stylish atmosphere, unique
blends and wide range of high quality and healthy food which allow you to fully enjoy the Made in Italy food.
COFFEE BAR - ARCHITECTURAL
The culture of the Italian Coffee
and it’s bars is evidently well
know world-wide. As proof of this,
an enormous number of coffee
shops resembling Italian bars
have opened in all major cities
throughout the world.
Mokarabia, in antithesis to the
numerous attempts of imitating
the Italian Style, designs
premises which are elegant,
young and dynamic with both
classic and contemporary
products, whilst conserving and
enhancing the Italian bar culture,
as a social gathering point.
We are convinced that offering
the possibility of living an Italian
moment, whether savouring a
coffee, an aperitif, a quick snack
alone or in company, is the key to
success.
Research into colour and the
different tones that could be
taken from coffee, resulted in
shades ranging from vanilla to
rich coffee. The various shades
and textures are shown at their
best, with, wall panels covered
with a 60’s style wall paper.
ARCHITECTURAL CONCEPT
The concept of the Mokarabia Coffee Bar was born from the analysis of the traditional Italian bar, combining the
traditional template with the innovative shapes and colours typical of Mokarabia brand.
The “concept” is divided into three distinct formats: a shop within a shop, to be positioned in airports, malls
etc.; a layout of 60msq and a more spacious layout, exceeding 150msq for airport lounges together with selling
points.
From this concept a new type of environment is born, characterized by a touch of “stage design” united with a
refined, but simple design, which transmits a welcoming and intimate environment, greatly appreciated by the
public.
FIRST MOKARABIA COFFEE BARS IN ITALY
•
•
•
•
Roma (piazza Navona 81)
Roma (via Nomentana 123-125)
Roma (piazza Fiume 77-79)
Roma (via del Parco Mellini
88-90)
• Bologna (Strada Maggiore 23)
• Bologna (via D’Azeglio 23/a)
• Segrate (via Roma 20)
• Cortina D’Ampezzo
(corso Italia 44)
• Treviso (via Portico Scuro 11)
© Mokarabia s.p.a. 2005 - design: www.cbaprogetti.it
AROMA AND
ITALIAN DESIGN
Mokarabia S.p.A
Via Matteotti, 24 - Cadriano
40057 Granarolo dell'Emilia (BO)
Italy
tel. +39 051 6020411
fax +39 051 765060
[email protected]
www.mokarabia.it