Dental Assistants Recognition Week March 2
Transcription
Dental Assistants Recognition Week March 2
Dental Assistants Recognition Week March 2-8, 2008 ® American Dental Association www.ada.org American Dental Assistants Association www.dentalassistant.org DENTAL ASSISTANTS RECOGNITION WEEK Table of Contents Letter from the President . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Magazine article reprints: November/December 2007 article and entry form . . . . . . . . . .4 Noteable DARW Activities conducted in 2007 . . . . . . . . . . . . .6 Bulletin Borders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Press Release Primer and Samples . . . . . . . . . . . . . . . . . . . . . . . . .18 Sample Spot Announcements . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Gubernatorial/Mayoral Proclamation “How To” . . . . . . . . . . . . . .20 Sample Proclamation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 DARW Merchandise Memo . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 ADAA Salable Materials Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 ADA-Produced Theme Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 ADAA Membership Application . . . . . . . . . . . . . . . . . . . . . . . . . .29 SPECIAL NOTICE TO STUDENTS AND EDUCATORS Applications for Student Achievement Awards and Juliette Southard/Oral-B Scholarships are available from ADAA Central Office. To obtain a copy, contact Central Office, ADAA, 35 E. Wacker Drive, Suite 1730, Chicago, IL 60601-2211. Fax: 312-541-1496; E-mail: [email protected]. No phone calls please. Student Achievement Award applications must be returned completed to ADAA by March 31, 2008. Scholarship applications due by January 31, 2008. The Scholarship appication may be downloaded from www.dentalassistant.org. 2 American Dental Assistants Association To: From: Date: RE: State and Local ADAA Presidents and interested others Kimberly G. Bland, CDA, EDDA, National President January, 2008 DENTAL ASSISTANTS RECOGNITION WEEK Dear Dental Assisting Professional: Here’s our new theme for 2008-2010: One Team, One Goal: Improving Oral Health We are pleased to reaffirm our continuing association with • the American Dental Association, • the Canadian Dental Assistants Association and • the Canadian Dental Association. This theme provides areas to explore for recognition as we work with our dental assisting schools, dental associations, dental assisting associations and other auxiliary groups. Our goal is to make the public and our fellow professionals aware of the contribution that dental assisting makes to the betterment of public health. We hope you’ll use the ideas in this kit as a starting point to make your mark for dental assistants recognition. We‘ve included • standard ideas for news releases • proclamations • public service announcements • in-house promotions. We’ve also included ideas from last year’s participants to show you what they undertook to make DARW memorable. We look forward to hearing about your activities and I urge you to participate iand let us know what you did... the form is enclosed. Take the time to tell the world. Join us in observing Dental Assistants Recognition Week 2008! A SPECIAL WORD ABOUT MEMBERSHIP PROMOTION Traditionally we offer a special $20 discount to any new Active member joining ADAA during March in honor of Recognition Week. Simply return the new member application (student membership is not included; may not be combined with any other promotion) with a postmark prior to March 31, 2008 and deduct the $20. Thanks for your attention. 35 East Wacker Drive – Suite 1730 – Chicago, Illinois 60601-2211 PHONE 312-541-1550 • FAX 312-541-1496 • E-MAIL [email protected] 3 DA RW 2008 DENTAL ASSISTANTS RECOGNITION WEEK March 2-8, 2008 New Theme, No Contest Announcing a new theme for 2008 through 2010 and presenting the list of 2007 participants was covered in the September/October issue of the Journal. But we should mention again that although the competition will not be held next year, everyone is invited to tell us what they did and how it turned out. Recognition will be provided for all in a 2008 issue of the Journal. Kits will also continue to be distributed on request and to all state and local presidents. You may order a DARW activities kit at adaa1@aol. com or by fax at 312-541-1496 or by mail at ADAA, #1730, 35 E. Wacker Dr., Chicago, IL 60601-2211. Kits will be mailed in January. We are pleased to present again the theme for Dental Assistants Recognition Week for 2008-2010: One Team, One Goal: Improving Oral Health. This motto was based on an idea from Connie Smith, CDA, EFDA, clinical dental assistant from Bloomington, Indiana, in the practice of Keith Roberts, DDS. DARW is a joint effort of the ADAA, the American Dental Association, the Canadian Dental Assistants Association and the Canadian Dental Association. Kits will be available on-line in January at www.dentalassistant.org and www.ada.org. 4 The Dental Assistant November/December 2007 4 2008 Dental Assistant Recognition Week ACTIVITIES PUBLICITY FORM Contact Name_______________________________________________ Position__________________________________ Business Name ________________________________________________________________________________________ Business Street Address _________________________________________________________________________________ City __________________________________________________________ State_________ Zip_____________________ Business Phone (________)_______________________ E-mail address __________________________________________ Category (You must choose one): Dental Assistants Association Dental Assisting School Dental Office Other Organizations (i.e.,Dental Associations, Military, etc.) A word about photos: We like to publish DARW photos in the Dental Assistant Journal. Many entries include photos taken with digital cameras and printed on ink jet or copier paper that is best used for word documents; photos of this type are rarely suitable for publication. If you are using a digital camera, set it for the highest possible resolution. Then print your photos on glossy photo paper. Whether using film or digital photography, please consider the background and be aware of lighting. Make sure that the subject matter is suitably illuminated and use a flash when necessary. We hope to see your photos in the Journal. Thank you. Please provide 100 words or less that describe the activities and success of your 2008 Dental Assistants Recognition Week observance. Where possible, include good quality photos or samples of any materials used. Activities must have been implemented between the periods of March 1 and 15, 2008. All entries must be received by May 1, 2008, to be considered for publication. All entries will be acknowledged by mail. Please do not submit information before the conclusion of DARW. We want to know how your activities went... not just your plans. ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ Return this form to the American Dental Assistants Association, 35 East Wacker Drive, Suite 1730, Chicago, IL 60601-2211. Note: Photos, correspondence and any attendant materials will not be returned. 5 DARW DENTAL ASSISTANTS RECOGNITION WEEK Winners and a New Theme Another round of DARW competition draws to a close with ADAA and ADA announcing the winning entries in late June. A list of winning entries is provided here along with a review of all activities reported to the ADAA. We thank all participants for their efforts and congratulate the winning entrants. DENTAL ASSISTANTS ASSOCIATIONS 2nd Place OTHER ORGANIZATIONS 1st Place ND State College of Science Allied Dental Education Wahpeton, North Dakota DENTAL OFFICES 1st Place Washtenaw District DAS Dexter, Michigan 2nd Place Northeast Pennsylvania DAS Dallas, Pennsylvania SCHOOLS 1st Place OCM Boces Liverpool, New York 1st Place Peak Vista CHC Dental Clinic Colorado Springs, Colorado 2nd Place Eckley Orthodontics Beckley, West Virginia Malmstrom AFB Dental Clinic Montana 2nd Place Dental Temps of Northeast Florida, Inc. Jacksonville, Florida Honorable Mention U.S. Army Dental Command Fort Lewis Tacoma, Washington Honorable Mention Bearable Dentistry Moscow, Idaho As announced last year, a new theme was being sought for DARW for the next three years beginning in 2008. The individual responsible for the new theme will be given a year’s free membership in the ADAA. We are pleased to present the theme for Dental Assistants Recognition Week for 2008-10: ONE TEAM ONE GOAL IMPROVING ORAL HEALTH This motto was based on an idea from Connie DARW in 2008 will be held March 2-9. Complete details and information on ordering a DARW activities kit for 2008 will be provided in the November/December Dental Assistant. DARW is a joint effort of the ADAA, the American Dental Association, the Canadian Dental Assistants Association and the Canadian Dental Association. Washtenaw (Michigan) DAS ... out of this world. Students were honored with roses by NE Pennsylvania DAS. 6 The Dental Assistant Smith, CDA, EFDA, clinical dental assistant from Bloomington, Indiana, in the practice of Keith Roberts, DDS. September/October 2007 6 DARW North Dakota sent postcards for DARW awareness. A welcoming sign from West Kentucky Technical College. DENTAL ASSISTING ASSOCIATIONS OCM BOCES, Liverpool, New York, sold dental products to raise awareness and money. The ever popular Ms. Molar and Tooth Fairy at North Dakota State College of Science. 7 The Dental Assistant FIRST PLACE WASHTENAW DISTRICT DAS DEXTER, MI Presented by Gwen Graham-Feldkamp, CDA, RDA The Society’s annual celebration theme in ‘07 was “Dental Assistants Are Out of This World,” and everything was geared to outer space. There was a six-hour credit presentation and luncheon and all attendees received a world-globe stress ball and other astral goodies including individual photos surrounded by inflatable aliens. Room and table decorations carried out the theme and door prizes added to the fun. Dental assisting students and hygienists joined in with members and nonmembers for this winning event. SECOND PLACE NORTHEAST PENNSYLVANIA DAS DALLAS, PA Presented by Elizabeth Manzoni, CDA, EFDA A spa party to thank all dental assistants for their commitment to the profession included soothing music, aromatherapy and a pampering hand massage. Refreshments were served and the evening concluded with a presentation of long stemmed roses. The event was sponsored by Benco Dental. ALSO NOTED NORTH DAKOTA DAA WAHPETON, ND Presented by Lucinda Johnson Postcards were sent to all North Dakota dental offices urging observance of DARW, and NDDAA Board members presented a power point feature to the two area dental assisting colleges. In addition, the North Dakota Dental Foundation joined the Board in providing dental assisting students luncheon. Board members supplemented the feature’s message of September/October 2007 7 DARW Teaching the toddlers courtesy, of Walker Career Center, Indianapolis. The class from Concorde Career volunteered at Beautiful Feet Lunch and Ministry, Arlington, Texas. the benefits of belonging to a professional organization by sharing their personal experiences with students. Door prizes rounded out this rewarding event. ALSO NOTED CASCADE JOB CORPS CENTER SEDRO-WOOLEY, WA Presented by Darlene Hunziker A game show called “Who Wants to Be a Dental Millionaire” was staged based on the history of dental assisting and dentistry. A raffle was held with movie tickets, $10 and candy as prizes. DENTAL ASSISTING SCHOOLS FIRST PLACE OCM BOCES (ONONDAGA/CORTLAND/MADISON) LIVERPOOL, NY Presented by Nancy Chappell Dental Assisting students joined forces with Smile Train to raise funds for helping underprivileged children needing cleft palate surgery. Toothbrushes and toothpaste were sold at the school and dental offices were visited to solicit funds. Also in further recognition of DARW, students distributed carnations to local dental assistants. The students’ initial funding goal was surpassed with a total of $1250 raised in behalf of five deserving children. SECOND PLACE NORTH DAKOTA STATE COLLEGE OF SCIENCE ALLIED DENTAL EDUCATION WAHPETON, ND Presented by Lucinda Johnson Students made pins for the dental assistants in the school’s nearby affiliation sites to kick off DARW, followed by the construction of a clinic bulletin board and library window display showing the various expanded functions of a dental assistant. Students also carried out toothprint projects with kits donated by Patterson Dental and staffed a table giving away free toothpaste. The always popular Ms. Molar and the Tooth Fairy raised money that was matched by the instructors. These funds will be used to purchase toothbrushes for charitable organizations. Contests, prizes, refreshments and a luncheon as well as dental assisting students providing dental health talks to hometown grade school students rounded out this very active DARW for North Dakota State. September/October 2007 CENTURY COLLEGE NE METRO CAREER AND TECHNICAL CENTER WHITE BEAR LAKE, MN Presented by Teresa White, CDA, RDA A “Smile” button was constructed to celebrate DARW and dental assisting students distributed them to faculty and students. “Smile” bags for children in the clinic waiting room were made too. These were brightly decorated canvas bags containing books, crayons and activity sheets. COLLEGE OF SOUTHERN IDAHO TWIN FALLS, ID Presented by Tonja Bowcut Two display cases at the entrance to the school library were filled with material centered upon dental assisting and preventive dentistry. The display remained during the entire month of March. A booth at the college health fair was also presented delivering not only valuable information but also toothbrushes and toothpaste. A fruit basket was sent to the dental assisting students at Boise State University, and Southern Idaho D.A. students each received a gift basket and sincere thanks for their dedication. CONCORDE CAREER INSTITUTE ARLINGTON, TX Presented by Noel Bell-Poats Students became educators during DARW at Concorde with participants preparing posters about periodontal disease and The Dental Assistant 8 8 DARW The Tooth Fairy from Seattle Vocational Institute visited school children (above). Giant teeth (right) are brushed by a Waukesha County, Wisconsin, dental assisting student and her able assistant. making presentations at local elementary school classes. Also, students prepared baggies with oral hygiene materials for distribution by local ministry to underprivileged children. LUZERNE COUNTY COMMUNITY COLLEGE DENTAL ASSISTING PROGRAM NANTICOKE, PA Presented by Donna Lepkoski, CDA,EFDA, FADAA Students observed DARW with outreach programs to a local elementary school and taught seven- and eight-year olds about the importance of oral health with positive feedback from parents via email compliments. A cake provided by the student advisors capped the celebration. Luzerne County Community College, Nanticoke, Pennsylvania. OZARKS TECHNICAL COMMUNITY COLLEGE SPRINGFIELD, MO Presented by Janet Sell A faculty member submitted information about DARW and the Ozarks TCC to a local radio station contest and was amply rewarded for the effort. A free buffet lunch for 100 was provided by the station and served by the DJs at the campus. A delicious difference for DARW. PENSACOLA JUNIOR COLLEGE PENSACOLA, FL Presented by Teresa Lucas, CDA All dental offices in the area ... over 170 ... were invited to attend a celebration of DARW that would honor local dental assistants. A Certificate of Appreciation was developed and personalized showing the D.A.’s name and years in the profession. Donations of gifts from the community made the basis of a raffle for guests. Refreshments were served. It’s in the bag at Century College, White Bear Lake, Minnesota. Smile bags for kids in the clinic waiting room. 9 The Dental Assistant SANTA FE COMMUNITY COLLEGE SANTA FE, NM Presented by Aamna Nayyar, DDS September/October 2007 9 DARW Thank-you cards and candy were distributed to all dental assisting students and clinical assistants in clinics throughout Northern New Mexico. At the school, a contest was held for the best essay detailing dental assisting and one’s motivation for joining the profession. SEATTLE VOCATIONAL INSTITUTE SEATTLE, WA Presented by Margaret Camden, CDA “Excellent Care Throughout the World” was the theme celebrated here for DARW with students from 10 different world cultures. A bulletin board was presented by students featuring “Dental Assistant” in various languages, faculty-purchased gifts were presented to students and “Make America Smile” pins too. A dental assisting student class picture was taken in front of the school’s new reader board. The staff on duty at Peak Vista, Colorado Springs. WALKER CAREER CENTER DENTAL ASSISTING PROGRAM INDIANAPOLIS, IN Presented by Candy Ryan, CDA A lot of different activities went into this school’s DARW. It started with a food drive sponsored by the local township, it included a speaker from Benco Dental on types and importance of safety glasses, attendance at the local dental assistants society’s educational meeting with prizes and refreshments and ended with a Kids’ Night party featuring brushing instructions and a dental care kit for each child. Staff provided the D.A. students with a small token gift each day of the week. WAUKESHA COUNTY TECHNICAL COLLEGE PEWAUKEE, WI Presented by Lenny Loomis A dental recruiter addressed students at this school as well as a 3M ESPE speaker talking about impressions and trouble shooting. Students provided oral health instruction and hygiene kits to area school children. Nearby Marquette University Dental School opened its doors to the D.A. students for a clinical rotation, and in return for this recognition, students presented Marquette with a professionally decorated DARW-themed cake. WEST KENTUCKY COMMUNITY & TECHNICAL COLLEGE PADUCAH, KY Presented by Carrie Russell, CDA The 2007 Dental Assisting Class celebrated DARW all week long with cookies baked in the shape of toothbrushes, molars and even lips and presenting them to local dental assistants who had made an impact on their chosen career paths. A display sign welcomed and informed all students and visitors about the Week too. Finally, students took flowers and appreciation plaques to the dental offices in which they are performing their clinical externships. A very active agenda for a worthwhile week. September/October 2007 DENTAL OFFICES FIRST PLACE PEAK VISTA COMMUNITY HEALTH CENTERS DENTAL CLINIC COLORADO SPRINGS, CO Presented by Wendy Messing “Together Everyone Achieves More (TEAM)” is this clinic’s motto for 2007 and was the focus for DARW as well. They put up posters and banners for the whole week and served cake and punch to the assistants on staff as well as providing goodie bags and recognition certificates. SECOND PLACE ECKLEY ORTHODONTICS BECKLEY, WV Presented by Marsha Young A “Scheduled Staff Meeting” was merely a ruse to lead the entire staff on a field trip that featured $50 and 50 minutes ... and away we go! Eckley Orthodontics, Beckley, ... West Virginia. The Dental Assistant 10 10 DARW to enjoy a shipping spree at the mall to which they were transported in a limousine. After this fast-paced excursion they arrived back at the office for another surprise ... a catered lunch during which everyone compared purchases. HONORABLE MENTION BEARABLE DENTISTRY MOSCOW, ID Presented by Kristine Uravich Posters greeted patients in the reception area and everyday, a different treat greeted dental assistants: A personalized mobile at their work station; doughnuts for everyone; a personalized gift bag and finally, pizza for lunch, all courtesy of the practice dentists. ALSO NOTED The Stars of Bearable Dentistry, Moscow, Idaho (above), and their gift bag (right). ADVANCED ENDODONTIC CARE KENNEWICK, WA Presented by Kathy Smart Every year this practice does something different for its assistants, and this year they cooked up a tasty treat by bringing them all to “Entrees Made Easy” where each one could prepare 12 meals to take home and enjoy with their families. This highly individualized group effort gave everyone a chance to interact outside of the office setting and one and all claimed that they were “boiling over” with enthusiasm. OFFICE OF D. CHRISTIAN AUMOCK, DDS OWEGO, NY Presented by Teri Rogers Ms. Rogers, chairside assistant at the practice, visited a local elementary school to present a talk on dental health to honor DARW. She talked about nutrition and oral hygiene and showed the children extracted baby teeth as well as explaining where spit comes from. She presented each child with a toothbrush and toothpaste. CAROLINA PEDIATRIC DENTISTRY RALEIGH, NC Presented by Heather Henner The staff at this practice expresses appreciation for recognition all year long but especially during DARW. Staff and their spouses were treated to a limousine ride to dinner at a local leading restaurant and given a personal care gift basket. NEW TOWN DENTAL ARTS WILLIAMSBURG, VA Presented by Lori Shahan, CDA Dinner-to-go for the staff at Advanced Endodontic Care, Kennewick, Washington. 11 The Dental Assistant During DARW, dental assistants were treated to daily goodies from doctors and other staff members and a picture of the practice’s assistants was taken and sent to the local paper. When it was printed it added some extra recognition to that which they received at the office. September/October 2007 11 DARW OTHER ORGANIZATIONS FIRST PLACE MALMSTROM AIR FORCE BASE DENTAL CLINIC MONTANA Presented by M/Sgt Michael Hoy There were daily games for DARW and they included: guess the number of prophy cups in a specimen cup; a scavenger hunt throughout the clinic, and guess the owner of the smile contest. There was also a photo contest and a trivia contest. A pizza luncheon and a bowling party were provided and a raffle funded by all the doctors included an IPod valued at $140. SECOND PLACE DENTAL TEMPS OF NORTHEAST FLORIDA, INC. JACKSONVILLE, FL Presented by Kim Knapp Announcements of DARW were mailed to over 550 dental offices in northern Florida along with contest entry forms. Proclamations were received from the mayor of Jacksonville as well as from county officials. The contest asked dentists to nominate the best dental assistant from their county and one winner from each county was honored with a cash gift, flowers and a commemorative certificate. The local ADAA component, NE Florida DAS, helped to spread the word of the contest and DARW and is looking forward to next year’s event. HONORABLE MENTION DENTAC/DCC: FT. LEWIS WASHINGTON Presented by 1SG Donald Whitaker To kick off the week, Western Region Dental Command Commander, Col. MacKenzie, personally thanked the dental assisting staff and turned the festivities over to officers and NCOs in charge of the several clinics. Each clinic presented its own recognition and appreciation despite hectic schedules and offered a breakfast or luncheon or pot luck dinner. Some provided prizes and gifts and all were appreciated and recognized with banners, posters and certificates of appreciation. ALSO NOTED DENTAL TEMPS STAFFING RESOURCES ORANGE PARK, FL Presented by Sherrie Busby Dentists in the Orange Park area were invited to nominate their assistants for recognition and the winners received flowers, a framed certificate and a cash prize. All recipients received their winnings personally from Ms. Busby, a proud member of ADAA. UNLV SCHOOL OF DENTAL MEDICINE LAS VEGAS, NV Presented by Eduardo Rangel The University of Nevada, Las Vegas School of Dental Medicine, supports dental assisting as a profession and September/October 2007 Smiles for DARW at Malmstrom AFB, Montana. Chris Maurer (left), Duval County winner of Dental Temps of NE Florida contest, with Cara Barstow, RDH, and Dr. Scott Wagner. Tokens of appreciation at Ft. Lewis, Washington. The Dental Assistant 12 12 DARW ADAA through cooperation with our component, the Nevada Dental Assistants Association, through the regular use of its auditorium for meetings and education. For DARW specifically, UNLV-SDM provided a luncheon and extended its gratitude to all in attendance. Flying high in the flight simulator at McConnell AFB, Kansas. U.S. AIR FORCE 22nd AERIAL REFUELING WING MEDICAL GROUP DENTAL CLINIC McCONNELL AIR FORCE BASE, KS Presented by Lt. Col. (Dr.) Mark R. Henderson Luncheons, a breakfast and daily snacks were provided to keep focused on recognition for the clinic’s dental assistants during DARW. Some brave assistants took turns “flying” a jet aircraft KC-135 mid-air refueling tanker simulator the same as their patients actually take to the air. A promotion ceremony that included two of the assistants also was held during DARW. U.S. COAST GUARD ISC HONOLULU DENTAL CLINIC Presented by Dr. Rick Decker, Senior Dental Officer The clinic was adorned with DARW flyers and posters and assistants enjoyed a lobster luncheon served by the dentists. The base commanding officer presented each assistant with Hawaii’s symbol of thanks and gratitude, a flower lei, and the week ended on a high note with another luncheon, at everyone’s favorite restaurant. U.S. ARMY DENTAL COMMAND: BAMBERG DENTAL CLINIC GERMANY Presented by SSG LaShawn Yarborough A room decorated in blue, white and silver greeted D.A.s on March 7 with a luncheon planned by the hygienist and medical clerks. An afternoon of bowling and expressions of gratitude were also provided as well as certificates of appreciation and DARW-specific gifts of totes, mugs, and lunch bags. BAUMHOLDER DENTAL CLINIC COMMAND GERMANY Presented by COL Walter F. Rongey All dental auxiliary personnel received a thank-you note from the Clinic Commander at the beginning of DARW, and mid-week, a barbecue luncheon was served by the doctors. Friday afternoon, operations were suspended and the Commander provided bowling and pizza for the entire staff. Out and about in Yokohama with the staff of U.S. Army Dental Command - Japan. 13 The Dental Assistant FORT BRAGG, NC WAMC DENTAL CLINIC Presented by Daniel Bailey, OIC Every day brought a different treat and more recognition for this clinic’s dental assistants. There were flowers and certificates of appreciation; buffet breakfast; pot luck lunch; cake and ice cream; and finally, a clinic wide luncheon with the Commander, Officers-In-Charge and NCOIC’s. September/October 2007 13 DARW Back to work at Ft. Jackson, South Carolina. The honored are assembled at Ft. Hood, Texas. FORT CAMPBELL, KY Presented by SFC William Deaner An article was published in the Fort newspaper, the Fort Campbell Courier, to commemorate DARW and certificates of appreciation and roses were presented to dental assistants. The assistants were commended for their service, commitment to duty and loyalty. FORT DRUM, NY Presented by MSG Tina Pirofsky Assistants at Fort Drum are kept on their toes helping the deploying process of the soldiers of the 10th Mountain Division (LI). Assistants received certificates of appreciation, a dental assistant button and a pizza party hosted by their doctors. FORT GORDON, GA Presented by SGT Xavier Creekmur The Oscar Awards from the movies dominated the theme of this year’s DARW observance at Fort Gordon. First, a nominee’s breakfast with assistants choosing a fellow assistant on whom to heap accolades; later that same week a trivia contest, then gift bags with confections. An Oscar Luncheon Day followed and included the coveted DARW Oscars. Everyone felt rewarded, awarded and recognized. U.S. DENTAL ACTIVITY - HAWAII TRIPLER AMC, HI Presented by 1SG Michael S. Hunter DARW with Aloha! The week’s observances concluded with a traditional Hawaiian luau with everyone dressed in casual Aloha wear. Dentists sponsored their assistants to the feast and each assistant received a lei and personalized certificate of appreciation. A video of short segments by all the dentists was played on a large movie screen during the appreciation portion of the evening bringing all a great “Mahalo” (Thanks). September/October 2007 Celebrating with lunch – Ft. Gordon, Georgia. Taking the cake at U.S. Army DENTAC - Hawaii. The Dental Assistant 14 14 DARW Certificate of Appreciation at Ft. Lee. Flowers and smiles at the U.S. Army Dental Command in Korea. FORT HOOD, TX BILLY JOHNSON DENTAL CLINIC Presented by SFC Erika Silvia VIP treatment for dental assistants was the order of the Week as each assistant received a white rose as they entered the clinic on a red carpet. The clinic conference room was converted to “Restorante Gratsi” by the 1SG and NCOIC who wore their Class A uniforms in honor of the occasion. Certificates of appreciation were provided to all as a lasting memento. A large banner was posted in the clinic reception center and a photo of each assistant connected with the center was posted below. Flowers, candy, certificates of appreciation, pizza and gratitude were plentiful during the Week. FORT IRWIN, CA Presented by CPT Roarke Miller Dental Assistants were the stars of the week (Spelled *Starz* for this event) and each day brought a special treat or recognition such as Breakfast for the *Starz,* Finger food lunch feast, the boss cleans the chairs and distributes bags of goodies for the *starz* and finally an extravaganza party and gift give away. FORT JACKSON, SC Presented by SFC Gregory J. Habermann Each clinic at Fort Jackson showed its appreciation throughout the week with a focus on major events on Friday. There were breakfasts and luncheons, pizzas and flowers and some door prizes for fun. A certificate of appreciation was presented to each assistant by the Officer in Charge. DENTAC DCC - JAPAN Presented by CPT Kalvin Hur Daily treats and tributes included balloons and a banner, breakfast brought and prepared by doctors, certificates of appreciation, a movie break and a special treat when doctors treated staff to luncheon at Yokohama Landmark Tower. Celebrity Michael Jackson’s visit to the fitness center coincided with DARW, and assistants were able to attend this function. DENTAC DCC: KOREA 618th DENTAL COMMAND Presented by COL Thomas G. Wichgers 15 The Dental Assistant FORT LEE DENTAL CLINIC COMMAND FT. LEE, VA Presented by SFC Tomaruin Polite An attractive and personalized certificate of appreciation was presented to the clinic’s dental assistants, and Command leadership served luncheon and roses to the staff to show their appreciation. FORT LEONARD WOOD, MO Presented by MSG Angel Melendez Day by day, the assistants at Fort Leonard Wood received a show of appreciation and more with breakfast served by the clinics OICs, roses, a luncheon, cake and ice cream and a Friday finish with each assistant receiving a CD that included a presentation of slides highlighting their efforts from the previous year set to music. FORT MEADE, MD Presented by Deanna Benicewicz Banners at the Fort’s two dental clinics and posters in their waiting rooms introduced visitors and staff to DARW at Fort Meade. A luncheon on base was sponsored by doctors and DC#3 assistants were treated to breakfast, flowers, treats and bowling. Not to be outdone, Epes Dental Clinic did the same and provided a gourmet dessert buffet. FORT POLK, LA Presented by SFC Robie Bivens A huge banner greeted assistants as they came to work on the first day of DARW and every day of the week offered a variety of surprises including breakfast prepared and served by the doctors and NCOIC, certificates of appreciation, a bowling tournament and a pizza luncheon. There were also flowers for the ladies and ties for the men. September/October 2007 15 DARW Recognition at Ft. Leonard Wood, Missouri. Ft. Meade recognized the Backbone of the Dental Corps! FORT RILEY, KS Presented by LTC Nancy Ellison Major General Carter Ham, Fort Riley’s Commanding General signed a proclamation beginning DARW at Fort Riley, and assistants in attendance were presented with the CG’s coin in appreciation for their dedicated work efforts. Further treats included a barbecue luncheon, an ice cream social and breakfast feasts at each clinic. Assistants received handmade angel pins with stars depicting the “Shining Star” theme chosen for this year’s DARW by Fort Riley. FORT STEWART DENTAC/HUNTER ARMY AIRFIELD FT. STEWART, GA Presented by SSG Annitta Bright The entrance marquee announced the start of DARW and the six clinics of Fort Stewart Dental Activity continued the celebration by providing breakfast treats, homemade sweets, clinic luncheons and personalized gifts. At the closing Friday luncheon, dental assistants received a certificate of appreciation and a canvas tote. WALTER REED DENTAL ACTIVITY Washington, DC Presented by SFC Marsha Wheeler At all four Walter Reed dental clinics breakfast treats were served, trivia contests held with gift cards awarded from local stores and restaurants. There was a pizza luncheon on Wednesday and Thursday and on Friday some clinics took field trips while others enjoyed bingo and other tournaments with prizes. Ft. Meyer showcased each assistant and auxiliary with a biography and portrait and letter of appreciation and other clinics issued certificates of appreciation. Mahalo (thank you). As the sun sinks slowly on 2007 DARW we express appreciation for your efforts in gaining recognition for dental assistants throughout the world. (Photo courtesy of U.S. DENTAC - Hawaii) September/October 2007 The Dental Assistant 16 16 Ads & Bulletin Borders Included in this kit are copies of each of the ads the ADA is distributing on behalf of dental assistants. We understand that a copy of these ads and information has been sent to dental editors throughout the U.S. as well as to most state associations. Watch your state’s dental association journal to see if it’s used, and let Central Office know if you see it. In addition to state association journals, hundreds of additional health editors have received copies too. SHOW and TELL! Why not use one of these ads as a filler in your state or local dental assistants newsletter? Or distribute copies to the members of your local and use them as bulletin board items in the waiting room. Spread the word. Dental Assistants Recognition Week is meant to call positive attention to you. We have a limited number of glossy copies at Central Office, available on request by fax at 312-541-1496 or e-mail at [email protected] or download a copy and reprint them yourselves from www.ada.org or www.dentalassistant.org. Dental Assistants Recognition Week • March 2-8, 2008 17 PRESS RELEASE PRIMER A press release is a simple, cost-effective means of promoting your state or local organization and the dental assisting profession. But writing an effective press release is not enough: you must get the press release placed in newspapers and periodicals. This will take time, organization and follow up, but it is often worth the effort. The publicity that press releases generate for your group is invaluable. If you have not established a regular “media contact” (a local reporter, columnist or editor who prints items about your group), then follow these pointers: ® Get an early start. Publications generally work well in advance of their publishing date. ® Make a list of local newspapers and publications. Be sure to include suburban, community and neighborhood papers. If you’re not sure how to find them, ask the librarian in the reference section to acquaint you with Bacon’s Newspaper Directory. ® Scan the publications you are interested in to determine which reporters and columnists usually print community news items. Address your release to those individuals. ® Retype the press release on your organization’s letterhead. Use double-space typing. Be sure to include your own name and phone number in case the editor needs additional information. If you do not use your organization’s stationery, include a cover letter with your name and phone number. Also, state when the press release should be published. If you prefer to send the release by e-mail, you will find this information in Bacon’s too. Be sure to include all contact information and release date in your e-mail. ® Address the release to a specific person rather than to “the editor” or the newspaper office. If you cannot determine an appropriate recipient for your material, at least try for a specific department (such as COMMUNITY CALENDAR or COMING EVENTS, etc.). Bacon’s can help here too. ® If you cannot decide who should receive the press release, follow these guidelines: address the CITY DESK for daily newspapers; NEWS ASSIGNMENT DESK for radio and television stations and LOCAL NEWS for wire services and periodicals. NOTE: If you’re fortunate enough to receive a Proclamation, this should go in with your press release including a photo of the event (if available)* and information on when and where the signing took place, along with the names of those appearing in the photo. You can also e-mail this if it’s more convenient, but a hard copy of a proclamation would, of course, have to be mailed. *These can be scanned in on e-mails. Helpful websites for locating news media: http://dir.yahoo.com/News_and_Media/Newspapers/ by_Region/U_S_States/ and http://www.usnpl.com PRESS RELEASE SAMPLE Date: Month and year Contact: Your name and phone number FOR IMMEDIATE RELEASE SMILE! IT’S DENTAL ASSISTANTS RECOGNITION WEEK Dental assisting continues to diversify and expand. Whether working chairside with the dentist, taking X-rays or managing the business office, teaching or working in insurance or sales, dental assistants are vital to the success of the dental practice. It’s a date being remembered this year by the ________ (name of your state or local here). Dental Assistants Recognition Week, scheduled for March 2-8, 2008, is a week-long tribute to the commitment and dedication dental assistants exhibit throughout the year. “One Team, One Goal: Improving Oral Health” is the theme for the 31st annual Dental Assistants Recognition Week: time for dental assistants to receive greater recognition for their own unique and diverse contributions to the dental profession and the dental health care of the public. The American Dental Assistants Association (ADAA) has been the recognized voice of dental assisting for over 80 years. It remains committed to enhancing the public image and stature of the dental assisting profession and promoting quality dental health care to the public. Dental Assistants Recognition Week is sponsored by the ADAA, the American Dental Association, the Canadian Dental Assistants Association, and the Canadian Dental Association. – 30 – 18 SPOT ANNOUNCEMENTS THE ELECTRONIC PRESS RELEASE SAMPLES 30-Second Spot Announcement Name: (of your State Association or Local Organization) Contact: (Name of your Public Relations Chairperson or other contact) Address: Telephone Number: Most radio and television stations set aside time for public service announcements that are aired free of charge. Getting your announcement aired is usually a matter of submitting it early enough for the station to broadcast. Try following these simple steps: ® Call your local radio and television stations to get the name of the public service manager. You may also ask how far in advance announcements should be sent. ® Retype the spot announcements on separate sheets of paper. Be sure to double space and type in the name of your state or local organization. Type the contact information (your name, organization, phone number, etc.) in the upper left-hand corner of each page. ® Address the announcements to the Public Service Manager. ® Follow up with a phone call to make sure that the stations received the announcements. ® Keep a log of the aired announcements. You may ask members of your organization to let you know if they hear the announcement. If the radio or television station can tell you when and if the announcement will be aired, your job will be easier. ® Visit your local stations’ websites. Some will tell you the names of the personnel you need to contact and how to reach them through e-mail or by post. FLASH THAT SMILE – it’s Dental Assistants Recognition Week! Dental assistants apply their skills and training to make your visit to the dentist productive and safe, and as pleasant as possible. March second through eighth is Dental Assistants Recognition Week – a time to remember the contributions dental assistants make to the dental profession and the dental health care of the public. Dental Assistants Recognition Week is sponsored by the (State or Local name here) of the American Dental Assistants Association – the voice of dental assisting for over 80 years – in cooperation with the American Dental Association, the Canadian Dental Assistants Association, and the Canadian Dental Association. 60-Second Spot Announcement Name: (of your State Association or Local Organization) Contact: (Name of your Public Relations Chairperson or other contact) Address: Telephone Number: FLASH THAT SMILE – it’s Dental Assistants Recognition Week! When you visit your dentist, your first and last contact is probably with the dental assistant at the front desk or at chairside with the dentist. The (name of your state association or local organization) wants to remind you that March second through eighth is Dental Assistants Recognition Week, a time to remember that dental assistants help make your visit to the dentist productive, safe and as comfortable as possible. The theme of this year’s celebration is “One Team, One Goal: Improving Oral Health.” Dental Assistants Recognition Week is sponsored by the American Dental Assistants Association – the voice of dental assisting for over 80 years – in cooperation with the American Dental Association, the Canadian Dental Assistants Association, and the Canadian Dental Association. 19 GUBERNATORIAL AND MAYORAL PROCLAMATIONS Many state and local dental assisting organizations have been very successful in obtaining gubernatorial and mayoral proclamations or greetings for Dental Assistants Recognition Week observations. Often, a short ceremony accompanies the signing of such proclamations. The event offers state and local societies an ideal opportunity to have photographs taken and also increases the likelihood that news of DARW will appear in local newspapers. If you would like to try to obtain a proclamation from your governor or mayor, you will have to contact the proper authorities well in advance of Dental Assistants Recognition Week (at least four weeks). You are welcome to use the sample letters included in this packet. Retype the letter on your organization’s stationery, and fill in the missing information. Be sure to enclose a sample proclamation with your request, and follow your request with a polite call, as indicated in the letter. If the governor or mayor consents to issuing a proclamation, he or she may have a staff photographer record the event. If not, after you receive word that a proclamation will be issued, ask the press secretary if you may bring your own camera to record the event. Regardless of whether you have a photo, you should try to use the proclamation to gain some publicity for your organization and for Dental Assistants Recognition Week. Send the photo (if you have it), a copy of the proclamation and copies of the press release to your local newspaper and state dental publications. Be sure to check the publications to see if your efforts have been successful. The Dental Assistant Journal might be able to use a good quality photo of this nature in the Association Bulletin. Make a personal follow-up phone call about a week after you send the press release to find out whether the material has been routed to the appropriate person. This phone call may also give you some indication as to whether the item will be used. When you call, identify yourself, your group and your connection to the release. For example, “I’m Kathy Phillips from the Chicago Dental Assistants Society. We’re promoting Dental Assistants Recognition Week. Have you received our press release?” If the reporter cannot locate the release, offer to send copies. If the reporter has received it, he or she will probably mention if and when it will be used. (Name of State/Local Association) (Address) (Phone Number) Hon. (Name of Elected Official) Title State of (Name of State or City) Address Dear (Title and Name): Each year, many of the nation’s governors (or mayors) salute the dental assisting profession by issuing a proclamation or sending greetings to state dental assisting leaders during Dental Assistants Recognition Week. This year, Dental Assistants Recognition Week is scheduled for March 2-8, 2008. The 31st such celebration held to acknowledge the vital role the nation’s 200,000 dental assistants play in providing quality dental health care to the American public. We of the (name of your association) would feel very honored if you, as governor (or mayor) of the great state (or city) of (name of your state or city), would agree to salute dental assistants by signing a proclamation or by sending a greeting on this occasion. If you decide to honor us with such a tribute, we shall request the privilege of sending representatives of our association to your office for a brief ceremony at the time you sign the proclamation. We will telephone your press secretary within the next two weeks to verify receipt of our request. We appreciate your time and attention and sincerely hope to receive a favorable reply in the near future. Sincerely, President, (Name of your State or Local Organization) Enclosure Check the papers daily to see if the release has been printed. 20 SAMPLE PROCLAMATION WHEREAS, dental assistants, working with the dental profession, play an important part in maintaining the dental health of the citizens of (name of your state or city) and of the United States; and WHEREAS, dental assistants, through their skills and knowledge, make dental care possible for increasing numbers of our citizens; and WHEREAS, for over 80 years the American Dental Assistants Association has encouraged and made possible continuing education for dental assistants in order to enhance the delivery of dental health care to the public; and WHEREAS the American Dental Assistants Association and the (name of your state or local association) have designated the week of March 2-8, 2008 as Dental Assistants Recognition Week in (name of your state or city) and throughout the United States NOW, THEREFORE, I (name of the elected official), Governor/or Mayor of the State/or City of (name of state or city), do hereby proclaim the week of March 2-8, 2008 as Dental Assistants Recognition Week in (name of your state or city), and bring its importance to the attention of the citizens of (name of your state or city). WHEREUNTO I have set my hand and caused the seal of the State/or City of (name of your state or city) to be affixed. _________________________________________________ Signature _______________ Date 21 Dental Assistants Recognition Week March 2-8, 2008 MERCHANDISE MEMO In 2008, you can participate in DARW activities in many ways, and get involved visually when you use logo materials from ADAA. You’ll find a detailed ad on page 23 showing the items you can purchase. From ADAA: New items feature the slogan “Dental Assistants – Making America Smile” • T-Shirt • Sport Tote • Ballpoint Pen • Insulated Cooler Bag • Button • Jotter • Insulated Autocup COPY T HE O RDER F ORM AND U SE I T TO P ROMOTE DARW ! The ADAA ad containing an order forms is for use by you and your membership. Please copy it in quantity and distribute it to every member of your local. Get them into the hands of the members who can put them to good use with their employers. 22 Celebrate Dental Assistants Recognition Week March 2-8, 2008 Dental Assistants Recognition Week is the time each year when you can demonstrate the importance of Dental Assistants. DA2 Sport Tote Canvas tote bag made of durable polycanvas in fashionable three-tone colors. 15” x 14” x 2” $5.99 each. Dental Assistants Making America Smile has been selected as our slogan. Show appreciation for yourself, your profession, staff, colleagues, and friends with gifts from the American Dental Assistants Association. This is a great way to increase employee morale, along with increasing awareness of Dental Assistants. DA1 T-Shirt Made of upgraded 6.1 ounce 100% pre-shrunk cotton. M, L, XL $11.99. XXL $14.99. DA5 Insulated Cooler Bag 6-pack cooler features protective and durable 600D polyester with heat-sealed liner and full insulation. Navy with white imprint. $6.75 each Ship to: (Please print clearly): DA6 Button 1-3/4” x 2-3/4” rectangle with blue and light blue logo. $1.49 each or $9.99 per package of 10. Item Name ________________________________________________________ Institution ____________________________________________________ Street Address ________________________________________________ City ___________________________ State_______ Zip ______________ Daytime Phone: (_______) ______________________________________ Fax: (_______) ________________________________________________ E-mail: ______________________________________________________ Method of Payment: (check one) Prepayment, make check payable to: Jim Coleman, Ltd. VISA/Mastercard/AmEx: www.JimColemanLtd.com/aada or Fax to 1-847-963-8200 Price Ea. Total M $11.99 __________________________ L 11.99 __________________________ XL 11.99 __________________________ XXL 14.99 __________________________ DA2 Sport Tote 5.99 __________________________ DA3 Ballpoint Pen 3.50 __________________________ DA4 Jotter Order by February 9th to ensure delivery before Dental Assistants Recognition Week. Mail Your Order To: Jim Coleman, Ltd. 428 South Vermont Street 3.50 __________________________ Palatine, IL 60067 6.75 DA5 Insulated Cooler Bag __________________________ DA6a Button 1.49 __________________________ DA6b Button (pkg/10) 9.99 __________________________ DA7 Insulated Autocup 5.99 __________________________ Shipping & Handling Charges $4.99 or less . . . . . . $3.50 Exp. Date ________________________________________ $5.00-$25.00 . . . . . . $7.50 NO PHONE ORDERS ACCEPTED! 1. The vendor on your purchase order must be Jim Coleman, Ltd. 2. Submit a copy of the actual purchase order document with completed order form—purchase requisitions are not acceptable. If faxing, do not mail confirmation. 3. Purchase Orders under the $100 minimum will incur a $5 invoicing fee. Please include this charge as a line item on Purchase Order. DA7 Insulated Autocup 14oz., fits most vehicle drink holders. Insulated— keeps hot drinks deliciously hot and cold drinks refreshingly cold. Translucent blue with white imprint. $5.99 each. DA1 Classic T-shirt Card #___________________________________________ Purchase Order ($100 minimum) (Fax to 1-847-963-8200) Quantity DA3 Ballpoint Pen - Features twist action, smooth rubber gripper, black "ball" on brass clip. Black ink. 5-1/2” x 3/8” $3.50 each. DA4 Jotter Leatherette case includes pad and has pockets for business cards and elastic pen loop. Includes 3” x 4-3/4” writing pad. Pen not included. $3.50 each. $25.01-$60.00 . . . . . $9.95 $60.01-$100.00 . . . $11.50 $100.01-$149.99 . . $14.95 $150.00 and above . . . .add 10% of the subtotal Subtotal ________ 8.75% Tax (IL only) ________ Shipping/Handling ________ VISA, MasterCard & American Express Orders: Fax: 847-963-8200 Order online at: www.JimColemanLtd.com/adaa Invoice Fee (for POs under $100) ________ Total ________ Please allow 3-4 weeks for delivery. Orders outside the continental United States: . . .Double shipping charges. Customer Service: Call 847-963-8100 Fax 847-963-8200 or e-mail [email protected] For information regarding rush delivery, call 847-963-8100. www.JimColemanLtd.com/adaa 23 One Team One Goal Improving Oral Health No matter the setting or the location, assistants enhance the delivery of quality dental health care and are critical members of the dental team. The role of dental assistants has evolved over the years, with assistants now involved with many aspects of a dental practice. March 2-8, 2008, has been designated by the American Dental Assistants Association, along with the American Dental Association, the Canadian Dental Association and the Canadian Dental Assistants’ Association, as the perfect time to acknowledge and recognize the versatile, multitalented member of your dental team—your Dental Assistant. March 2-8, 2008 This message is promoted by the American Dental Association’s Council on Dental Practice in cooperation with the American Dental Assistants Association, Chicago, IL, the Canadian Dental Assistants’ Association, and the Canadian Dental Association, Ottawa, Ontario. One Team One Goal Improving Oral Health No matter the setting or the location, assistants enhance the delivery of quality dental health care and are critical members of the dental team. The role of dental assistants has evolved over the years, with assistants now involved with many aspects of a dental practice. One Team One Goal Improving Oral Health No matter the setting or the location, assistants enhance the delivery of quality dental health care and are critical members of the dental team. The role of dental assistants has evolved over the years, with assistants now involved with many aspects of a dental practice. March 2-8, 2008, has been designated by the American Dental Assistants Association, along with the American Dental Association, the Canadian Dental Association and the Canadian Dental Assistants’ Association, as the perfect time to acknowledge and recognize the versatile, multitalented member of your dental team—your Dental Assistant. March 2-8, 2008 March 2-8, 2008, has been designated by the American Dental Assistants Association, along with the American Dental Association, the Canadian Dental Association and the Canadian Dental Assistants’ Association, as the perfect time to acknowledge and recognize the versatile, multitalented member of your dental team—your Dental Assistant. This message is promoted by the American Dental Association’s Council on Dental Practice in cooperation with the American Dental Assistants Association, Chicago, IL, the Canadian Dental Assistants’ Association, and the Canadian Dental Association, Ottawa, Ontario. This message is promoted by the American Dental Association’s Council on Dental Practice in cooperation with the American Dental Assistants Association, Chicago, IL, the Canadian Dental Assistants’ Association, and the Canadian Dental Association, Ottawa, Ontario.