Marriott Marquis - OTT Executive Summit

Marriott Marquis
Keynote Speaker
Times Square
New York City
June 15, 2016
Andrew Hare
Featured Speakers
Roger
Keating
Greg
Gudorf
Valerie
Voci
Brian
Selander
Gabe
Greenberg
Jon
Gorchow
James
Brown
Stephen
Johnson
Terena
Bell
Todd
Myers
Michael
Dube
Sung Ho
Choi
Jason
Richwagen
Chad
Dunavant
Jake
Goodrich
Don
Wilcox
Stephen
Strong
Serge
Kassardjian
Adam
Lowy
George
Blue
June 15, 2016
Gold Sponsors
#F37F32
#B7212D
#E91E38
#D62C60
#9A2C69
#693377
#9A488D
Logo Colors (RGB)
Silver Sponsors
Media Partners
Welcome
W
elcome to the 4th annual OTT Executive Summit, where we gather leaders of the industry
representing content producers, broadcasters, programmers, service providers, and enabling
technologies. You have been joined by 200 fellow executives, here in New York and streaming in remotely
from offices around the world. Our goal here today is to discuss the major opportunities and challenges
shaping the OTT industry, and to network with our peers in a collegial environment. We thank you for
your time today.
It would be an understatement to say that OTT is fundamentally changing the rules of the video
infotainment business. It seems every week there is an announcement of a new OTT channel, platform,
or service— from both incumbent Pay TV providers and new entrants. It is almost impossible to keep
up with every new development, and process what it means to you and your business. That’s why we are
gathered here today— to hear from the experts and learn from each other.
In addition to the executives on stage and in the audience, we are joined by a “Trender Panel”, a focus
group of consumers representing different demographics. The Trender Panel’s job is to keep us grounded
in the reality of the everyday TV/movie viewer. At the end of the day, their adoption of our best ideas and
products is what will make us successful.
In addition to the insights and connections you will gain today, three of you will go home with sparkling
crystal trophies for your insightful contributions to the conversation— the “OTT Genius” trophy for first
place, “OTT Hero” for second place, and “OTT Guru” for third place— and bragging rights for earning
an honor awarded by a prestigious group of your peers. Also, our Gold sponsors will be competing for
three trophies based on your ballots during the Product Speedcase— “Best of Show”, “Best Innovation”,
and “Best ROI”.
Many of you will also be joining us for cocktails and hors d’oeuvres during the VIP Cocktail Reception.
This will be a great way to end the day by networking and discussing what we learned.
I hope that you will find today a worthwhile experience. Thank you!
Sincerely,
Brian Mahony
CEO and Principal Analyst, Trender Research
Founder, OTT Executive Summit & Magazine
Page 12
Logistics & Housekeeping Notes
Marriott Wifi: “OTTexec;” password: “Trender”
OTT Live Streaming Player:
http://www.abbsonlive.com/ottexec16
OTT Community:
OTT Executive Summit hashtag: #OTTexec16
OTT Executive Twitter handle: @ottexec
Trender Research Twitter handle: @brianmahony
OTT Executive Video LinkedIn group (general):
https://www.linkedin.com/groups/1994425
OTT Executive Summit LinkedIn group:
https://www.linkedin.com/groups/7451261
Contact Information:
Business/Speaking/Agenda:
Brian Mahony, Founder OTT Executive Summit:
[email protected], Mobile/Text: 508-479-7254
Operations Manager:
Ann Czado, OTT Executive Summit;
[email protected], Mobile: 617-548-0746
Sales:
Andrea Chambers, Business Development Manager,
[email protected]
Survey:
OTT Executive Summit Survey:
Located in the back of this program. Please fill out and return to check in
area. We value your feedback!
Page 2
Product Speedcase / “The Game”
To make the OTT Executive Summit a bit more interactive and fun, we have
gamified the proceedings. Please make sure to check the back of the program
to vote for your favorites.
Past Winners:
NYC 2015
Past Winners:
NYC 2015
(Tie)
1st Place
“OTT Genius”— Brian Balthazar, Scripps Networks
“OTT Hero”— Rich Antoniello, Complex
“OTT Guru”— Rick Howe, The iTV Doctor
NYC 2014
“OTT Genius”— Jean-Michel Planche, Witbe
“OTT Hero”— Amit Ziv, EPIX
“OTT Guru”— Steve Harnsberger,
OTT Digital Services
Boston 2014
“OTT Genius”— James Norman, Pilotly
“OTT Hero”— Jim Turner, Net2TV
“OTT Guru”— (Tie) Gabriel Dusil, Visual Unity;
and Jason Thibeault, Limelight Networks
Page 3
2nd Place
3rd Place
Agenda at a Glance
June 15th
8:00am - 8:45am
Check-In and Networking Breakfast
8:45am - 9:00am
Welcome
9:00am - 9:45am
Session 1: Skinny Bundles, Niche Content, VOD, Cord-Cutting, and Fat Wallets;
Do They Go Together? The Real Impact of A La Carte TV/Video.
9:45am - 10:00am
Morning Break
10:00am - 10:15am
Trender Chat #1: Cord-Cutting War Stories from the Consumer’s Perspective.
10:15am - 11:00am
Session 2: It’s Live! Sports, News, Music, and Other Real-Time Content; What and
How to Deliver Live Streaming that Consumers Want and Makes Money.
11:00am - 11:45am
Session 3: OTT on the Cutting Edge; Maintaining an Integrated UX in a World of
Interactive TV, T-Commerce, AR/VR, and Enhanced UIs.
11:45am - 12:00pm
Summit Keynote: OTT Hits the Mainstream- Insights from Magid’s 2016 Video
Entertainment Study: Andrew Hare-Frank N. Magid Associates
12:00pm - 12:45pm
Networking Lunch
12:45pm - 1:30pm
Session 4: Real-Life OTT Content Case Studies; Selecting an Audience, Producing
Content, Launching Across Platforms, Monetizing, and Measurement.
1:30pm - 1:45pm
Afternoon Break
1:45pm - 3:00pm
Product Speedcase
3:00pm - 3:45pm
Session 5: OTT Video Quality of Experience; The Networks, Software, Monitoring, and Devices Needed to Deliver Broadcast Quality to Streaming Video.
3:45pm - 4:30pm
Session 6: Maximizing the Monetization of OTT Content and Business Models;
Advertising, Subscriptions, VOD, Shoppable TV, and Branded TV, Oh My!
4:30pm - 4:45pm
Trender Chat #2: Monetizing the Motley Crew; Demographic Drill-Down of
Various Niche Content Viewers.
4:45pm - 5:30pm
Session 7: OTT Apps and Big Data: App Creation/Integration, Analytics, Content
Discovery, and Recommendations
5:30pm - 5:45pm
Awards Ceremony & Closing
5:45pm - 7:00pm
VIP Cocktail Reception
Page 4
2
Detailed Agenda
June 15th
8:00am - 8:45am
8:45am - 9:00am 9:00am - 9:45am
Check-In and Networking Breakfast
Welcome
Session 1: Skinny Bundles, Niche Content, VOD, Cord-Cutting, and Fat Wallets;
Do They Go Together? The Real Impact of A La Carte TV/Video.
Moderator: Brian Mahony- Founder and President, OTT Executive Summit & Magazine
Speaker Panel: Colin Petrie-Norris- CEO, Xumo; Tony Dolph- SVP Marketing, SeaChange International;
Greg Gudorf- Chief Executive Officer, Pure Flix; Serge Kassardjian-Global Head of Media Apps BD, Google
Play (Android); James Brown-EVP, Content Distribution, Revolt Media & TV
Session 1: Consumers are cord-cutting, cord-shaving, and foregoing traditional Pay TV subscription services in
record numbers. At the same time, content owners and TV service providers are rushing to introduce a slate of
“skinny bundles” to keep them in the fold. But does it all add up? Will consumers find the right combination of
mainstream and niche content at the right price and with a good enough user experience? And will providers
be able to retain and attract new subscribers without cannibalizing a business model that has been in place for
decades?
9:45am - 10:00am Morning Break
10:00am - 10:15am Trender Chat #1: Cord-Cutting War Stories from the Consumer’s Perspective.
In this Trender Chat, we’ll hear straight from consumers about their experiences deciding if, when, and how
to “cut the cord” from traditional Pay TV subscription services. What factors went into their decision making
process? How did they implement their plan? Was it worth it?
10:15am - 11:00am Session 2: It’s Live! Sports, News, Music, and Other Real-Time Content; What and
How to Deliver Live Streaming that Consumers Want and Makes Money.
Moderator: Peter Markham- Managing Partner/Chairman, TMT Capital/Granite Broadcasting Corp.
Speaker Panel: Paul Hamm- CEO, Endavo Media; Stephen Strong- VP, Head of Revenue, Newsy-The E.W.
Scripps Company; Gabe Greenburg-CEO and Co-Founder, GABBCON; Todd Myers- VP Programming,
Acquisitions & Development, ONE World Sports; Chad Abbott-Managing Partner, Abbson Live!
Session 2: Live TV has always been a special thing. It’s the same with OTT, but the way it is delivered is completely different. As the OTT industry evolves beyond mostly VOD-only services, real-time linear programming
is being incorporated into video streaming services in a variety of ways. Same even call “live” the silver bullet
that will finally put OTT on equal footing with traditional Pay TV offerings. In this informative session, we’ll
hear from some industry leaders who are working to make live streaming a reality for OTT consumers.
Page 5
Detailed Agenda
11:00am - 11:45am
Session 3: OTT on the Cutting Edge; Maintaining an Integrated UX in a World of Interactive TV, T-Commerce, AR/VR, and Enhanced UIs.
Moderator: Rick Howe- The iTV Doctor
Speaker Panel: Sefy Ariely-EVP, Americas, Viaccess-Orca; Terena Bell- Co-Founder/CEO, TV Runway;
Stephen Johnson-Senior UX/Advertising Consultant, Time Warner Cable; Adam Lowy-GM, Advanced TV
DISH & Sling TV; Chad Dunavant-VP of Product Management, CSG Systems
Session 3: OTT opens up a world of possibilities, but it can also be a more fragmented user experience. Exacerbating the challenge is the proliferation of interactive TV technologies such as T-Commerce, AR/VR, gamification, and social media integration. While these technologies have the ability to greatly enhance the overall
infotainment experience, they can become unwieldy and bewildering to consumers. What are the possibilities
and limits to what OTT can do at the cutting edge?
11:45am - 12:00pm Summit Keynote: OTT Hits the Mainstream- Insights from Magid’s 2016 Video
Entertainment Study; Andrew Hare-Senior Director, Digital Research & Strategy, Frank N. Magrid Associates
In this informative mini-keynote, Magid’s Andrea Hare will provide key insights from their
recent 2016 Video Entertainment Study.
12:00pm - 12:45pm Networking Lunch
12:45pm - 1:30pm Session 4: Real-Life OTT Content Case Studies; Selecting an Audience, Producing Content, Launching Across Platforms, Monetizing, and Measurement.
Moderator: Jennifer Pirot- Principal, Pirot Media
Speaker Panel: Don Wilcox- Vice President, Digital Marketing and Services, Public Broadcasting Service;
Roger Keating- SVP, Digial Media, Hearst Television; Brian Selandar-Executive Vice President, Whistle
Sports Networks; George Blue- President; Client Partnerships and Advertising Sales, TV4 Entertainment
Session 4: In this lively discussion, we present OTT content case studies from both established television brands
and emerging giants. What opportunities did each company seek to address? What actions did they take to
capitalize on the opportunity in the form of new content created, audiences addressed, or distribution models.
Finally, what can we learn from their experiences?
Page 6
Detailed Agenda
1:30pm - 1:45pm Afternoon Break
1:45pm - 3:00pm
Product Speedcase
“Product showcase” meets “speed-dating” in this fun, interactive demonstration experience. Who will win “Best of Show”, “Best Innovation”, and “Best ROI”? You decide.
1:30pm - 2:15pm
Session 5: OTT Video Quality of Experience; The Networks, Software, Monitoring, and Devices Needed to Deliver Broadcast Quality to Streaming Video.
Moderator: Steve Davi- SVP, Engineering, Synacor
Speaker Panel: Kurt Michel- Sr. Marketing Director, IneoQuest Technologies, Inc.; Ryan Korte- Principal
Architect Content and Media, Level 3 Communications; Jonathan Shields- US Director, Business Development, Limelight Networks; Sung Ho Choi-Co-Founder & Chief Product Officer, fuboTV; Pete MastinMarket Strategy/Product Evangelism, Cedexis
Session 5: If content is king, quality is its queen. For consumers to seamlessly embrace OTT, they need to
forget it’s being delivered over the Internet. What does it take to make this happen? How do we combine what
we know is happening in the network, with what the consumer sees on their multiplicity of devices? Can we
ever get to the point that broadcast-like quality streaming is guaranteed from niche program to Super Bowl?
3:45pm - 4:30pm
Session 6: Maximizing the Monetization of OTT Content and Business Models;
Advertising, Subscriptions, VOD, Shoppable TV, and Branded TV, Oh My!
Moderator: Jim Turner- Governor, Executive Officer, NY Emmys National Academy of Television Arts &
Science
Speaker Panel: Matt Smith- Chief Evangelist, Anvato; Dennis Nugent- President, Vidillion, Inc.; John
Thompson- President, FLX Sysytems; Valerie Voci- Chief Marketing Officer, OWNZONES Media Networks;
Chris Allan-Regional Sales Director, Vindicia
Session 6: All of OTT is just a big science project if no one makes any money. While there are certainly many
concerns about cannibalization of Pay TV subscriptions, OTT also has an amazing potential for measuring,
distributing, and monetizing content in fantastic ways. In this session, our experts will discuss various OTT
business models and how to give consumers the content and experience they want without giving away the
store.
Page 7
Detailed Agenda
4:30pm - 4:45pm
Trender Chat #2 Monetizing the Motley Crew; Demographic Drill-Down of Various Niche Content Viewers
Picking up from Session #6, we’ll talk to our Trenders about how and what they are willing to pay for in an OTT
world. Are there pockets of revenue that are yet undiscovered, or have the business rules been largely set?
4:45pm - 5:30pm
Session 7: OTT Apps and Big Data: App Creation/Integration, Analytics, Content
Discovery, and Recommendations
Moderator: Steven Harnsberger- EVP Strategic Business Development, Guidebox
Speaker Panel: Jason Richwagen-CFO, Spincast TV; Michael Dube-Head of Streaming Media, NPR;
Jake Goodrich-Head of Audience Development, Roku; David Wiesenfeld-Chief Strategist, Tru Optik;
Jon Gorchow-CEO NatureVision TV
Session 7: The rubber hits the road for OTT in the apps and devices used by consumers. This is the portal to the
new world of content they are looking for. But how do you find these eyeballs? What apps and devices are most
important and for what demographics? And is it enough to “have an app” if the consumer can’t find your content? Also, on the back-end, how do you best capture and use the treasure trove of analytics data about consumers viewing habits. How can you build a feedback loop to not only “prove your audience” with advertisers, but
also shape what content is produced in the first place.
5:30pm - 5:45pm
Awards Ceremony & Closing
5:45pm - 7:00pm
VIP Cocktail Reception
Please join us for networking and conversation to debrief on all that we learned today. Open bar and hors d’oeuvres provided.
Page 8
Keynote Speaker
Andrew Hare
Senior Director, Digital Research and Strategy
Frank N. Magid Associates
Andrew Hare is one of Magid’s leading quantitative research analysts, and focuses on key traditional and digital media topics across the television, online, gaming, social, and mobile landscape. Andrew is known for his keen ability to provide actionable strategic recommendations
from advanced statistical data based on his robust perspective on major media topics, and his
understanding of clients’ business objectives. Lately, Andrew has worked extensively in the
over-the-top paid subscription video world, helping clients create go-to-market strategies and
implement business plans around paid video content. Andrew works with clients including NBC
Universal, Turner, Comcast, GoPro, The Weather Company, Google, Zynga, CBC and more.
Andrew also develops Magid’s largest proprietary studies on cross-platform media trends and
smartphone/tablet behaviors. Andrew has a BA from the University of Iowa and an MA in Media Studies from The New School in New York City. In addition, recently Andrew has blogged
for Georgetown University, tutored for writing non-profit 826NYC, and worked with La Mama
Theatre.
Page 9
Moderators
Jim Turner
Rick Howe
Governor, NY Emmys
The iTV Doctor
National Academy of
Television Arts & Science
Peter Markham
Managing Partner,
TMT Capital; Granite
Broadcasting Corp
Steve Davi
SVP Engineering,
Synacor
Jennifer Pirot
Principal,
Pirot Media
Page 10
Brian Mahony
Founder and President,
OTT Executive Summit
and Magazine
Steven Harnsberger
EVP Strategic Business
Development,
Guidebox
Speakers
Paul Hamm
CEO
Endavo Media
Colin Petrie-Norris
CEO
Xumo
Jon Gorchow
CEO
NatureVision TV
Chris Allan
Regional Sales Director
Vindicia
Matt Smith
Chief Evangelist
Anvato
Greg Gudorf
Chief Executive Officer
Pure Flix Digital
Valerie Voci
Chief Marketing Officer
OWNZONES Media
Network
Terena Bell
CoFounder/ CEO
TV Runway
Todd Myers
VP Programming,
Acquisitions &
Development
ONE World Sports
Stephen Strong
Sefy Ariely
VP, Head of Revenue
EVP, Americas
Newsy- The E.W. Scripps Viaccess-Orca
Company
Page 11
James Brown
EVP, Content
Distribution
Revolt Media & TV
Speakers
Serge Kassardjian
Global Head of Media
Apps BD
Google Play (Android)
Adam Lowy
GM
Advanced TV DISH
& Sling TV
Chad Abbott
Managing Partner
Abbson Live!
Pete Mastin
Market Strategy /
Product Evangelism
Cedexis
John Thompson
President
FLX Systems
Dennis Nugent
President
Vidillion, Inc.
Ryan Korte
Principal Architect
Content and Media
Level 3 Communications
Stephen Johnson
Senior UX/Advertising
Consultant
Time Warner Cable
Gabe Greenberg
Brian Selander
Executive Vice President CEO and Co-Founder
Whistle Sports Networks GABBCON
Page 12
Kurt Michel
Roger Keating
Sr. Marketing Director
SVP, Digital Media
IneoQuest Technologies, Hearst Television
Inc.
Speakers
Tony Dolph
SVP, Marketing
SeaChange
International
Chad Dunavant
VP of Product
Management
CSG Systems
Jonathan Shields
US Director, Business
Development
Limelight Networks
Don Wilcox
Vice President, Digital
Marketing and Services
Public Broadcasting
Service
Sung Ho Choi
Co-Founder & Chief
Product Officer
fuboTV
Jason Richwagen
CFO
Spincast TV
Jake Goodrich
Head of Audience
Development
Roku
David Wiesenfeld
Chief Strategist
Tru Optik
Michael Dube
Head of Streaming
Media
NPR
George Blue
President; Client Partnerships and Advertising Sales
TV4 Entertainment
Page 13
Trenders
Andrea Nelson “Multi-Tasking Mom”
I am a mom of 4 kids ranging from 18-8. My family was lucky enough to buy the
home of our dreams where we can raise chickens, a dog and horses. I work parttime but spend much of my week doing laundry, cooking, grocery shopping,
barn chores and kid’s activities. It is non-stop busy, but I love it!
Shawn C. “All-American Boy”
I am a 6th grade middle school student. I am an avid reader and I love playing hockey and lacrosse. I like to watch live TV for news, sports, and shows on
history or science. I also enjoy watching Hulu, NetFlix and various video sites
on my iPhone and iPad. My favorite shows include: Top Gear, Sherlock, River
Monsters, MythBusters, Gumball and Teen Titans.
Savio Clemente “Man of the World”
Born in Goa, India I immigrated to the US at the tender age of three. I have always been feverishly curious about what makes the world go around. My travels
have taken me to six of the seven continents. I enjoy toeing the line between
traditional and streaming TV in the reality, serial drama, and fantasy genres. My
favorite shows include The Flash, OITNB, Game of Thrones, and Top Chef.
Erin U. “Teen on the Scene”
I am a sixteen year old entering my junior year in high school. I have six brothers
and sisters and a dog. Comedies and dramas are some of my favorite genres.
Some of my favorite shows are Psych, Gossip Girl, and American Idol.
Alicia Perez “New Vision for Univision”
I am a second generation Spanish speaker who watches both Latin and American TV. I am sociable, and like to network and be on top of what’s happening. I
watch Univision, Mundo Fox, Telemicro International and Mun 2. I love movies,
soap operas, variety shows, comedy, and game shows. My interests include
travel, entertaining friends and family, and dancing.
Ian Bonner “Perennial Millennial”
I am a 22 year old actor living on Long Island NY. I recently graduated with a
Communications and Broadcasting degree from Charleston Southern University. I’m a huge sports fan and am often seen watching highlights of each days
games on ESPN or online.
Page 14
Thank you to our sponsors!
New York City • June 15, 2016
www.OTTexec.com #ottexec16
Gold Sponsors
#F37F32
#B7212D
#E91E38
#D62C60
#9A2C69
#693377
#9A488D
Logo Colors (RGB)
Silver Sponsors
Media Partners