„Alemannia Aachen Tivoli“

„Alemannia Aachen Tivoli“
Ilka Boge, 23.11.2010
Index of contents
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Construction Phase
Project Team
Costs
Public Area
Business Area
Business Events
Further locations: grandstand
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Key facts
Team of the Second Bundesliga
Archievement:
First Bundesliga: 1967 – 1970 and 2006/07
Cup finalist 1953/ 1965/ 2004
Third round Uefa Cup 2004/2005
A regionally situated club
borders: the Netherlands
Belgium
Borussia Mönchengladbach
1. FC Köln
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Key facts
Urban: located close to the city
Special construction
build for football
32.900 visitors
one level stadium
stands: more than 10.000 people
Implementation of devotional objects
Old stadium clock
wave-breaker
Design of stadium walls with graffity
tight – steep - loud
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Construction phase
European advertisment of the tivoli project
January 2007
Groundbreaking
May 2008
Dedication new stadium
17. August 2009
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Project Team/ corporate form
TSV Alemannia Aachen e.V. (membership cooperation)
subcompany
Alemannia Aachen GmbH
(limited company)
Frithjof Kraemer, director
Erik Meijer, director
subcompany
Alemannia Stadion GmbH
(limited company)
Frithjof Kraemer, director
Stephan van der Kooi, general manager
Hellmich building company
General contractor
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Costs
Stadium
42,5 million Euro
Stadium eqiupment components
6,5 million Euro
kitchen
kiosk
furniture
access control
Käfer Klub (Kids Club)
Klömpchensklub (restaurant)
Merchandising store
building cost reserve
1 million Euro
total sum
50 million Euro
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Costs
equity capital
fan asset (part of captial)
15 million Euro
4,2 million Euro
credit capital
35 million Euro
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Public area/ ticketing
25.000
22.200
18.300
20.000
15.000
visitors
10.000
5.000
0
2009/10
2010/11
22.200 Visitors had been in the stadium last season
The avarage amount per ticket was 22 Euro
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Public area/ catering turnover
Turnover football season 2009/2010
turnover in total:
Ø – public catering
Ø – turnover
1.117.716 €
3,92 € (without St.Pauli: 3,81 €)
65.748 € (without St.Pauli: 60.989 €)
Aims football season 2010/2011
turnover in total:
Ø – public catering
1.000.000 €
3,90 € – 4,00 €
Ø – turnover:
55.000 – 60.000 €
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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grandstand/ Business Area
2000 sqaure meter per level (two levels)
Seats: 1.348
28 VIP Boxes
3 Event Boxes
Two catering areas per Level
Eight bars
Two kitchens
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Business Area VIP Boxes
VIP Boxes
28
30
25
21
20
15
10
5
0
total capacity
sold
Capacity utilisation: 75%
Every VIP Box per 12 people
Seperate catering and service in each VIP Box
42.000 – 56.000 Euro per VIP Box per season
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Business Area Business Seats
1348
1400
1048
1200
1000
800
600
400
200
0
total capacity
sold
Capacity utilisation: 77,7 %
3.100 Euro per seat per year
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Advertisment in the stadium
Two Video walls
Boards in two lines
first line: moving board
second line: fixed boards
Cam carpets
Tribune Sponsors
Marketing revenue per year: 40% of the total budget
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Business & Events
Two events per week
5 – 2500 People
Different seating systems
Full service package
Catering
Technical support
Service
Entertaiment
Consultancy
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Business & Events
Kind of event
Turnover
Conference
213.097,75 €
47
Company events
487.032,41 €
20
Incentives
67.669,85 €
3
Exhibitions
49.082,00 €
3
Private events
84.312.31 €
19
Use of VIP boxes
11.060,14 €
36
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
Quantity
16
Business & Events
turnover
costs
account
account;
415.037,93 €
turnover;
940.182,37 €
costs;
524.808,44 €
fixed time: 01.08.2010
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Käfer Klub (Kids Club)
43
45
40
35
30
26
24
25
21
20
14
15
9
10
12
12
11
10
6
5
0
7
0
Duisburg
Greuther Fürth
Koblenz
Augsburg
Bielefeld
Düsseldorf
Oberhausen
Kaiserslautern
Karlsruhe
Paderborn
Ahlen
Berlin
Cottbus
Season 2009/ 10
1860 München
0
Kids event bookings: three per month
100 square meter
 50 people
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Klömpchensklub (restaurant)
360 square meter
80 Seats
Lunch time concept
turnover: 200.000 Euro per year
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Media room/ Merchandising store
Media room
190 square meter
130 people
Merchandising store
300 square meter
200 articles
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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The Footballstadium „TIVOLI“ fullfills everyones wish
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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Contact
Alemannia Aachen GmbH
Sonnenweg 11
52070 Aachen
Telefon: 0241 / 9 38 40 - 302
Telefax: 0241 / 9 38 40 - 309
E-Mail: [email protected]
Internet: www.alemannia-aachen.de
Alemannia Aachen Tivoli
23.11.2010, Rugby Summit Paris
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