2015 Brochure - Marketing Analytics Conference

March 9-11, 2015 • Palmer House hilton, Chicago, IL
The Insights that Matter:
Marketing Analytics Improve
Customer Engagement
Modern marketing runs on a continuum.
Data enables analytics, which creates insights to
improve marketing outcomes. Simple in concept,
but it’s a lot to manage and optimize.
The DMA Marketing Analytics Conference is designed to strengthen your analytical and
data management success. Come explore how major brands are harnessing the potential of
“big data” to reshape their organizations through information platforms. Here, you will interact
with accomplished analytic leaders who have broad experiences and perspectives related to
the role of marketing analytics, database management and marketing integration.
Join us. Emerge ready to make stronger data-driven decisions that build competitive advantage.
Title Sponsor
Gold SponsorS
to register, Visit
mac.thedma.org
Silver Sponsor
Pre-CONFERENCE
MONDAY, march 9, 2015
Attend our Pre-Conference Workshops and earn a Marketing Analytics Certificate and 2 DMA Continuing Education Credits (CEUs).
Simply attend 4 of 5 Pre-Conference sessions—inclusive of the panel discussion and roundtables—and fill-in and return the DMA assessment to receive your
recognition. More details provided on-site!
8:45 a.m. – 10:00 a.m. Welcome & Panel Discussion: Making Analytics Key to Your Marketing Organization
Stephanie Miller, IMM Partner, TopRight Partners
Judy Macior, VP, Compliance, Experian
Devyani Sadh, CEO, Data Square
George Corugedo, CTO, RedPoint
Data Workshop
10:15 a.m. – 11:45 a.m.
Analytics Workshop
Using Big Data for Marketing ROI
Pegg Nadler, President, Pegg Nadler Associates
The Big 3: Fusion of Marketing Automation,
Web/Mobile/Email Integration, and
Predictive Analytics
Devyani Sadh, CEO, Data Square
12:00 p.m. – 1:15 p.m.
Pre-Conference Lunch & Learn Roundtables
Data Workshop
1:30 p.m. – 3:00 p.m.
3:00 p.m. – 3:30 p.m.
Marketing Strategist Workshop
Data Stewardship in the Age of Customer
Engagement
From Reporting to Predictive: Creating a Smarter
Inside Sales Marketing Engine at IBM
Judy Macior, VP, Compliance, Experian
Patty Rozaklis, Senior Managing Consultant, Business Analytics
& Optimization, IBM Inside Sales
Michael Amati, Senior Managing Consultant, Business Analytics
& Optimization, IBM Inside Sales
Kevin Scully, Director, WW Inside Sales Marketing, IBM
Networking Break
Analytics Workshop
3:30 p.m. – 5:00 p.m.
5:00 pm – 7:00 pm
Marketing Strategist Workshop
Multichannel Attribution
The Math of Email Marketing
Amit Deshpande, VP, Analytics Consulting Group, Epsilon
Jose Cebrian, VP, GM Email & Mobile Messaging, Merkle
Jennifer Capistran, Senior Director, Merkle Analytics, Specialty
Retail & Consumer Goods, Merkle
Networking Reception in the Exhibit Hall sponsored by
Keynote Sessions from Thought Leaders and
Industry Experts
Smart Data: The Struggle to
Enhance Customer Experience
in a Digital World
Deborah Schultz
Futurist
Leading Marketing
Excellence with Analytics
Moderated by:
Adele Sweetwood
VP, Americas Marketing &
Support, SAS Institute
Panelists:
Emmett Cox
SVP, Customer & Business
Intelligence
BBVA Compass Bank
Jeremy TerBush
VP, Global Analytics
RCI/Wyndham Exchange
Michael Parkerson
VP, Marketing
Blue Cross and Blue Shield
of North Carolina
Winning by the Numbers:
525 CMOs and a Data
Scientist’s Perspective on
Marketing Analytics
Ben Edwards
CMO
IBM
Jing Shyr
Distinguished Engineer
& Chief Statistician
IBM
Why Data is King & the
Marketing Department Rules
Russell Glass
Head of B2B Products
LinkedIn and co-author of
The Big Data-Driven Business
day one of conference
8:00 a.m. – 8:45 am.
TUESDAY, march 10, 2015
Networking Breakfast with Exhibitors
DMA Communities Breakfast
8:45 a.m. – 9:45 a.m.
DMA Welcome and Opening Keynote
Smart Data: The Struggle to Enhance Customer Experience in a Digital World
Deborah Schultz, Futurist
Big and Small Data
Omnichannel Marketing
10:30 a.m. - 11:20 a.m.
sponsored by
Customer Centricity
sponsored by
Innovation
Mobile Engagement & the
Differentiating Role of
Analytics
Connecting Big
Analytics with Big Data
Equals Big Rewards
Market to an Audience
of One with Predictive
Customer Engagements
Email Data Quality:
Do Permission & Hygiene
Lead to Engagement?
John Balla, Principal Marketing
Strategist, SAS Institute
Terri Albert, Ph.D., Clinical Associate
Professor of Marketing, Kellogg
School of Business, Northwestern
University
Liz Miller, SVP, Marketing, CMO
Council
Caroline Worboys, SVP,
Customer Intelligence,
KBM Group
presented by SAP
Speakers to be announced
Charlie Swift, VP, Strategy &
Marketing Operations, Hearst
Magazines
Jim Murphy, Hearst Magazines
Scott Paprocki, Experian
When Controlled
Testing Isn’t an Option
Using Analytics to Engage
Members During Health
Care Reform
Big Data, Predictive
Analytics, Big Results
11:30 a.m. - 12:20 p.m. Taking the Guesswork Out of
Multichannel Attribution
John Young, SVP & Managing
Director, Analytic Consulting Group,
Epsilon
Arun Kumar, Group Director,
Analytics, Razorfish
Michelle Ogle, Associate
Director, North America
Digital Marketing, Starwood
Hotels
Michael Parkerson, VP, Marketing,
Blue Cross and Blue Shield of
North Carolina
Randy Hlavac, President,
Marketing Synergy
12:30 p.m. – 2:00 p.m. Luncheon Keynote: Leading Marketing Excellence with Analytics
Moderated by Adele Sweetwood, VP, Americas Marketing & Support, SAS Institute
Panelists: Emmett Cox, SVP, Customer & Business Intelligence, BBVA Compass Bank
Jeremy TerBush, VP, Global Analytics, RCI/Wyndham Exchange
Michael Parkerson, VP, Marketing, Blue Cross and Blue Shield of North Carolina
2:15 p.m. – 2:50 p.m.
Networking Break with Exhibitors
Omnichannel Marketing
2:55 p.m. – 3:45 p.m.
Using Offline Data to Improve
Online Results
Gary Skidmore, Advisor, Adlucent
Lisa Burton, Director, Data Science,
TabbedOut
Gina Perez, Director, eCommerce,
Team Express
3:55 p.m. - 4:45 p.m.
Omnichannel Performance
Measurement How To:
A Panel Discussion
Jascha Kaykas-Wolff, CMO, BitTorrent
Sumit Kumar, Global Director,
Marketing Strategy & Customer
Analytics, Gap
Shubu Mitra, Director, Connection
Planning Effectiveness & Productivity,
The Coca-Cola Company
Jennifer Zeszut, CEO, Beckon
4:45 p.m.
Big and Small Data
sponsored by
Customer Centricity
sponsored by
Big Data, Small Models: Extracting ROI from
The Age of Fast
Your Customer Portfolio:
Analytics
A Portfolio Management
Approach to CRM
Kajal Mukhopadhyay,
Innovation
Analytics Challenge:
4 Competitive Vendor’s
Solutions That Move
Marketing
VP, Performance &
Measurement, Xaxis
Keith Shields, Chief Analytics
Officer, Magnifyas
Jen Boyer, Marketing Strategy
Manager, Ford Motor Company
Bernice Grossman, DMRS Group
Jann Harrison, IBM Software
Group
Mike Fazio, SDL
Mathieu Hannouz, Adobe
Vin DelGuercio, RedPoint
Beyond Visualization:
Transforming Basic
Marketing Analytics
into Campaign Decision
Support
WeatherFX: The Surprising
Ways Weather Affects
What Consumers Do,
Where They Go, and What
They Buy
Improving Customer
Experience and Loyalty
through Real Time
Marketing
Alan Hamor, President,
Adworthy
Jack Kiefer, CEO, BabyAge
Inc.
Sara Livingston, Director,
WeatherFX, The Weather
Company
John Lodmell, Director of Credit
& Data Analytics, Advance
America
Happy Hour with Exhibitors
For Complete Session Details or to register, Visit
mac.thedma.org
day two of conference
WEDNESDAY, march 11, 2015
8:00 a.m. – 9:00 a.m. Breakfast Roundtables
9:05 a.m. – 10:15 a.m.
Day One Highlights and Keynote
Winning by the Numbers: 525 CMOs and a Data Scientist’s Perspective on Marketing Analytics
Ben Edwards, CMO, IBM
Jing Shyr, Distinguished Engineer & Chief Statistician, IBM
10:15 a.m. – 10:45 a.m. Networking Break with Exhibitors
Omnichannel Marketing
10:50 a.m. - 11:40 a.m. Winning with Big Data:
Drive Marketing ROI Across
All Channels & Campaigns
Thad Kahlow, CEO, BusinessOnline
Big and Small Data
sponsored by
Erasing the Data
Divide: The Age
of Data-Driven
Consumerism
Rachel Thomas, Executive
Director, Data-Driven
Marketing Institute
11:50 a.m. - 12:40 p.m. 5 Things that will Improve
your Omnichannel
Measurement Plan
Chuck Sharp, CEO, Right Intel
Jeff Buchheit, VP/Director, Global
Measurement & Data Science,
Leo Burnett
Sumit Kumar, Global Director,
Marketing Strategy & Customer
Analytics, Gap
12:45 p.m. - 2:00 p.m.
The Cinderella of
Statistics: The Beauty
of Small-Data Testing
Gordon Bell, President,
LucidView
Paul Champion, EVP,
Operations, PERQ
Customer Centricity
sponsored by
Data-Driven
Content Marketing:
How Automated
Personalization is Solving
the Creativity Crisis
Stephanie Miller, IMM Partner,
TopRight Partners
Panelists to be announced
Innovation
Wearables: The New
Data Source
Leo Kluger, Program
Director, Business
Analytics Transformation,
IBM
Success through
Simplicity: More Doesn’t
Always Mean Better
When it Comes to
Modeling & Analytics
From Gauss to
Google: 200 Years
of Evolution of
Statistical Methods
for Marketing
Kathy Hecht, VP Marketing &
Business Development,
Silver Star Brands
Yuri Balasanov, Lecturer,
University of Chicago
Graham School
Why Data is King & The Marketing Department Rules
Russell Glass, Head of B2B Products, Linkedin (Co-author,“The Big Data-Driven Business”)
Book Your Hotel Today!
Palmer House hilton
17 East Monroe Street
Chicago, IL 60603
312.726.7500
A limited block of rooms at a special discounted rate of
$179 single/double is available for Marketing Analytics
Conference 2015 attendees. All rooms are subject to
applicable taxes and fees. Hotel tax rates are subject to
change without notice.
MAC 2015 attendees who book reservations through the
block will also enjoy complementary in-room WiFi service.
Reservations may be made directly with the hotel either
online or by calling 1.877.865.5321, group code NCD. Please
be sure to reference the room block code if you make
reservations over the phone.
Online Reservations:
http://resweb.passkey.com/go/DMA2015
http://mac.thedma.org/hotel/
Reservation Deadline:
To receive the special discounted rate, reservations must
be made by February 9, 2015 or until discounted rooms sell
out (whichever comes first).
Conference & PreCon Workshops (March 9-11, 2015)
REGistration
PRICING
$1,490
> Non-Member$1,790
> DMA Member
Conference Only (March 9-11, 2015)
> DMA Member$1,095
> Non-Member$1,315
Pre-Con Workshops Only (March 9, 2015)
> DMA Member$595
> Non-Member$715
ATTENTION:
Planning Committee Members & Speakers MUST register
separately with Laura Gigliotti, Marketing Analytics
Program Manager. Please contact Laura at 212.790.1536 or
at [email protected].
All Registrants, please be note the following:
If you have dietary requirements, please notify DMA
Customer Service by Tuesday, February 17, 2015 at
212.790.1500 or email [email protected].
CANCELLATION/TRANSFERS/CHANGES/POLICY:
If you must cancel or transfer/change a registration,
please submit your request in writing by Tuesday, February
17, 2015, to DMA Customer Service via fax at 212.302.7643,
e-mail to [email protected], or mail to:
DMA Customer Service, 1120 Avenue of the Americas,
New York, NY 10036-6700.
Registrations canceled, on or before Tuesday, February 17,
2015, will be fully refunded minus a $150 processing fee.
Cancellations received after Tuesday, February 17, 2015,
will forfeit their registration fee in its entirety. However, you
may transfer your registration to someone else without
penalty. No refunds will be issued for any missed sessions
or events, including sessions missed due to travel delays
or cancellations. After Tuesday, February 17, 2015 all
transfers/changes must be made on-site. You must register
by Tuesday, February 17, 2015 to be listed in the official
conference roster.
DISCLAIMER:
Your registration constitutes permission for the
Direct Marketing Association (DMA) to use your picture in
promotional material.
For Complete Session Details or to register, Visit
mac.thedma.org
March 9-11, 2015 • Palmer House hilton, Chicago, IL
Direct Marketing Association
1120 Avenue of the Americas
New York, NY 10036–6700
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SVP of Marketing
Account Manager/Director
Digital Marketing Manager/Director
Commitment to Customer Choice
If you are receiving multiple mailings, have updated contact
information, or wish to modify mail preferences, please
contact DMA Customer Service at 212.790.1500. Note that
amendments can take up to six weeks to take effect.
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March 9-11, 2015 • Palmer House hilton, Chicago, IL
Presented by
To Register, Visit
mac.thedma.org