media pack - Prime Magazine

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MEDIA PACK
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Culture & Destinations
OVERVIEW
3 Prime Magazine
4 Read the Magazine online
5Distribution
6Readership
7Advertise
8Team
9 Contact us
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Madagascar’s prime publication dedicated to showing the true beauty of the big island:
Madagascar’s culture and destinations; informing residents and visitors alike.
Content is useful
information on:
All Destinations in Madagascar
Culture: Art, Crafts, Dance, Fashion,
Food, Music, People
International Destinations
Magazine purpose is to inform and media
entertain:
250,000
annual tourist visitors to
Madagascar
550,000
annual international travellers
to and from Madagascar
147,500
annual international
passengers of Air Madagascar
Sources: The World Bank; Air Madagascar
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330,400
The Magazine is published:
Bi-lingual French + English
120 pages of A4 format in 4 colours
annual regional passengers
of Air Madagascar
10.000+ copies = 80.000 readers
monthly
74,100
National plus International
24 million
And then, monthly from
December 2016
annual national passengers
of Air Madagascar
Preview edition coming
August
living in Madagascar
The world
through online and physical
global presence
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READ THE MAGAZINE ONLINE
Madagascar’s prime publication dedicated to showing the true beauty of the big island:
Madagascar’s culture and destinations; informing residents and visitors alike.
Content is useful
information on:
All Destinations in Madagascar
Culture: Art, Crafts, Dance, Fashion,
Food, Music, People
International Destinations
Read the Magazine online, here:
www.primemedia.international
Preview edition coming
August
And then, monthly from
December 2016
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DISTRIBUTION OF 10,000+ COPIES
MONTHLY THROUGH
Madagascar regional
distribution: 7,500 copies
monthly
International hotspots
distribution: 500 copies
monthly
Air Madagascar regional
in-flight distribution: 1,000
copies monthly
Air Madagascar national
in-flight distribution: 1,000
copies monthly
1500
in Antananarivo
Madagascar Embassies and
Consulates as in France, Germany,
Switzerland or China
330,400
74,100
600
All international tourist fairs where
Madagascar is promoted
each in: Diego Suarez,
Nosy Be, Tamatave, Tulear
500
each in: Antalaha-Sambava,
Antsirabe, Fianarantsoa, Fort
Dauphin, Mahajanga, Morondova,
Saint Marie
Documented by: Official Air Madagascar transport
documents plus print invoices
Documented by: Ministry of Tourism
Air Madagascar
international in-flight
distribution: 1.000 copies
monthly
yearly national passengers of
Air Madagascar
(Reunion, Mauritius, the
Comoros islands, South Africa
and Mayotte)
(Twenty domestic destinations
such as Fort Dauphin,
Tolagnaro, or Toliara and major
tourist destinations such as
Antsiranana Diego-Suarez, Nosy
Be or Sainte-Marie)
An average of
27,000
passengers monthly
Documented by: Air Madagascar
147,500
yearly international (Paris etc.)
passengers of Air Madagascar,
An average of
12,000
passengers monthly
Documented by: Air Madagascar
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yearly regional passengers of
Air Madagascar
An average of
6,200
passengers per month
Documented by: Air Madagascar
Distribution online:
Magazine accessible from
all over the world at
www.primemedia.international
Preview edition coming
August
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December 2016
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T H E TO TA L R E A D E R S H I P I S 8 0 , 0 0 0 P E R M O N T H
34,500
readers from classic factor of
x4.5 per copy, from national
distribution
36,000
readers from typical factor
x12 per copy, as in-flight
magazine Air Madagascar
10,000+
readers from online
readership plus international
hotspot distribution
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The Air Madagascar inflight readership
The national distribution readership
More than 80% of passengers read the magazines
they find in the airplane they travel with. The airplane
cabin provides a captive environment, where
airline magazine advertising reaches the audience
at a very receptive moment. In-flight titles have
this huge advantage: There is nothing to disturb
them. Therefore, the opportunity to promote your
brand, your product or your service through Inflight
magazine advertising is huge. And distribution to
all seat classes reaches a diverse audience between
Economy and First class - all of them wealthy enough
to travel by air = having disposable income.
The 12 key destinations where prime magazines
are distributed (see: Distribution) represent all
of Madagascar’s key economic plus key touristic
destinations. Exact distribution points are not
"nightlife" instead places where the affluent gather
(overall, half residents and half visitors): Madagascar’s
top restaurants, cafés and hotels, plus social and
business hubs such as golf courses, airport lounges
and business centers. Demography of the readership
shows GNI way above average, and prime magazine
targets the largest group of the adult population,
being 25 to 54 years and half male, half female.
Source: Wikipedia; Nielsen Audio (formerly Arbitron)
Source: http://www.indexmundi.com/madagascar/age_structure.html
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BENEFIT FROM ADVERTISING IN
The Destinations section for hotels, restaurants and local business.
The total readership is 80,000 per month
The General section for double-, one- or half-page advertisement.
33,750
Other formats and prices on request: Contact us - see page 9
readers from classic factor of
x 4.5 readers per copy/month
from national distribution
36,000
readers from typical factor of x
12 readers per copy/month as Air
Madagascar in-flight magazine
10,000+
readers from online
readership plus international
hotspot distribution
See more about the readership on page 6.
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THE PRIME MAGAZINE TEAM
International Media and local Madagascar professionals:
Samsidine Adolphe
Tobias Prestel
Didier Rambelo
Dr. Safidy Rakoto
Jon Harrison
Gavin Baylis
& 10+ freelance contributors such as editors and designers
Official partners:
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C O N TA C T P R I M E M A G A Z I N E
Madagascar
Prime Media
Apartment 32, En Face Hotel la RibaudiÈre
Lalana Paul Dussac, Analakely Sud
Antananarivo (101)
Phone: 00261 32 05 09 289 / 0033 (0) 170709289
[email protected]
Europe
Prime Media
@ Prestel & Partner Ltd
78 York Street
W1H 1DP London
United Kingdom
Phone: 0044 (0) 20 33971398 / 0033 (0) 170709289
[email protected]
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