CEO Social Summits, LLC.

Transcription

Index
Welcome.......................................................................... 3
Agenda......................................................................... 4-9
Sponsors.................................................................... 10-16
Partners..................................................................... 17-19
Speaker Bios............................................................. 20-49
See You in Los Angeles .................................................. 50
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| SOCIAL TV SUMMIT MIAMI
SOCIALTVSUMMIT.COM
#SOCIALTV
M I A M I
Presented
By
In Association With
March 1, 2013
Welcome to The Social TV Summit Miami, a high level executive conference focused on the Hispanic
and LatAM Markets. We are here to learn how social media is effecting how we all discover and view
content, on the big screen in your living room, on your laptop, on your tablet or mobile phone.
All the research is showing that a large percentage of people watching TV are socializing around the
content they are viewing, searching for information that intrigues them and sharing all of that with
their social graph.
Today we will define Social TV. In addition, we will show you some research and data that proves
there is a huge audience out there who are co-viewing and enjoying companion television. We will
also show you some case studies of how Spanish-speaking media companies are currently executing
Social TV campaigns with some very cool new technology solution providers and finally, discuss how
we all will generate new digital revenues from this socially engaged audience.
Throughout the day we will be asking you to tell us your thoughts, opinions, emotions and sentiment.
We believe that the audience is a part of each panel and we want you to interact and be social during
these important panels and discussions. So grab a mike, Facebook your friends and Tweet your
thoughts, with your colleagues here in Miami, and those that are not attending, by using the hashtag
#socialtv.
I have been organizing conferences since the late 1980s and I always make sure there is great
networking opportunities to build new relationships, enhance the existing one’s and create a friendly
deal-making environment. If you would like to meet anyone here, please ask me or any of our great
staff to make that introduction for you.
Thank you for joining us here at the Fontainebleau Miami Beach. We think it is the perfect venue to
bring together all of the key Hispanic and LatAM stakeholders in Social TV. Learn, network, make
deals and have fun!
Andy Batkin
CEO
Social Summits, LLC.
[email protected]
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M I A M I
Presented
By
In Association With
AGENDA
THE FONTAINEBLEAU MIAMI BEACH
4441 Collins Avenue
North Miami Beach, FL 33140
March 1, 2013
“In a single action-packed day, we heard ‘the pitch’ from the CEO of virtually every leading
start-up venture in the ‘social TV’ space, as well as getting the perspective from senior
executives of all major stakeholders including portals, major social media services, studios
and networks. If you are trying to understand how your business might be a beneficiary or
casualty of the disruption caused by the nascent social TV phenomenon, you won’t find a
better use of your time.”
– Roger Keating, SVP Digital Media, Hearst Television
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AGENDA
Thursday, February 28, 2013 The Social Tv Summit Miami Will Kick Off With The
Latin Social Tv Awards On Thursday Night, February 28, 2013
Where:
The Fontainebleau Miami Beach
4441 Collins Ave
Miami Beach, FL
6:30 pm Red Carpet and Cocktails
7:30 pm
Awards Dinner and Ceremony
Hosted By Univision’s
Lourdes Stephen and Fernando Fiore
Friday, March 1, 2013 9:00 am – 10 am
Social TV Summit Miami
Registration and Check In
Where:
The Fontainebleau Miami Beach
4441 Collins Ave
Miami Beach, FL
Breakfast
Sponsored By:
Daily
10:00 am – 10:15 am
Welcome
Andy Batkin, CEO, Social Summits, LLC
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AGENDA
10:15 am – 10:45 aM
Keynote Speech
Randy Falco –President and CEO, Univision Communications, Inc.
Randy Falco is president and chief executive officer of Univision
Communications Inc., the leading media company serving Hispanic
America. Under his leadership, Univision has taken steps in its ongoing
evolution from what was once a niche broadcast network to the general
media multimedia powerhouse of today. Since Mr. Falco’s arrival, Univision
has quickly expanded, adding three new cable networks and digital
offerings, while driving increased revenue and growth across its existing
broadcast and cable networks, local television group and radio stations.
The Company’s top three networks – Univision, TeleFutura and Galavisión – together have 73 percent
share among the Adult 18-49 Spanish-language TV audience in primetime and in recent years the
Univision Network has firmly established itself as one of the highest rated networks, frequently
outperforming ABC, NBC, CBS and FOX.
10:45 am – 11:45 am
How Are the Major Hispanic and LatAM Broadcasters, Cable Networks and Programmers
Establishing Social TV Strategies and Executions to Drive New Viewers, Keep Them Engaged
and Generate New Revenues.
Moderator and Session Keynote:
Speakers:
FremantleMedia Latin America – Jack Alfandary, Senior Vice President, Latin America and
the US Hispanic Market
Discovery Networks Latin America/US Hispanic – Adeline Cassin, VP
Univision – Cynthia Ashworth, Senior Vice President of Innovation Marketing
MEC- A Group M Company – Juan Bongiovanni, LatAM Regional Interaction Director
11:45 am – 12:15 pm
Coffee Break and Networking
Sponsored By:
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AGENDA
12:15 pm – 1:15 pm
Social TV Research Update – Are the Current Social TV Metrics Working? How Important Is
Bi-Lingual Research ? What Reporting Is Available in Latin and South America?
Cynthia Corzo, Editor-In-Chief, Hispanic Market Weekly
Speakers:
Digital Playbook – Laura I. Gómez, Founder — Previous Manager, International Product, Twitter
Trendrr – Mark Ghuneim, Founder/CEO
AYR Consulting Worldwide – Luis Rasquilha, CEO, Brazilian Market Research and Vision
comenta.tv- Representing Argentina — Juan Melano, CEO, Co-Founder
Social Guide/Nielsen – Sean Casey, CEO,
1:15 pm – 2:30 pm
Lunch and Networking
Sponsored By:
2:30 pm – 3:00 pm
Afternoon Keynote Speech
The afternoon keynote speech will be conducted as a Q&A session betwwen Isabella Sánchez and
Fernando Rodrigues, a dynamic discussion between industry leaders giving the publisher and agency/
client perspective.
Fernando Rodriguez, CEO, Terra Networks USA
Fernando Rodríguez joined Terra Networks in 2000 as Chief Financial
Officer and as a founding member of the team that launched Terra.com.
In 2004 he took on the position of Chief Executive Officer and he now
oversees the operations of Terra Networks in the US, with headquarters
based in Miami and offices in New York, Los Angeles and San Francisco.
He has played a key role in the growth of the organization and in
consolidating Terra Networks USA’s position as the leading Internet
portal for the US Hispanic market. ...Read More
Isabella Sánchez , Vice President of Media Integration, Zubi Advertising
Isabella is currently Zubi Advertising’s Vice President of Media
Integration. She has over 20 years of Hispanic media experience with
many of the largest advertisers in the US Hispanic market. ...Read More
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AGENDA
3:00 pm – 4:00 pm
Social TV Company Solutions – Case Studies of Technology Solutions from the USA,
Latin and South America
Speakers:
YouTube at Google – Juan Jose Duran Alva, VP, Business Development & Strategic Partnerships
never.no – Matt Welton, Executive Producer
TVplus – Matt Duffy, Vice President – Client Services
Nobox – Carlos Garcia, CEO,
Bottle Rocket – Scott Maddux, General Manager
4:00 pm – 4:30 pm
Coffee Break and Networking
Sponsored By:
4:30 pm – 5:30 pm
LIVE Programming – Sports and News. Why Are They Perfect Companions for Social TV?
Cynthia Corzo, Editor-In-Chief, Hispanic Market Weekly
Speakers:
Telemundo News – Eduardo Sunol, Senior Executive Producer News
Televisa – Ricardo Cortina, General Director of Televisa Digital
ESPN Deportes – Freddy Rolon, Vice President, Programming & Business Initiatives
Deportes Telemundo – Sammy Sadovnik, Sports Anchor for “Fútbol Estelar”, “Junto al Tri” and
“Rumbo al Mundial”
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AGENDA
5:30 pm – 6:30 pm
Hispanic TV Networks – Learn from The USA Experience. What’s Worked With Novellas and
Other Programming? What’s the Best Way To Integrate Social TV on Screen?
Speakers:
Telemundo – Peter Blacker, EVP, Digital Media and Emerging Businesses
MundoFox – Oswald Mendez, CMO
Spanish Broadcasting System – Andrew Polsky, Vice President of SBS Interactive
Univision – David Beck, Head of Social Media
6:30 pm – 6:45 pm
Wrap Up – What’s Next in Social TV? What’s The Right Mix of Content, Social,
Games and Monetization?
Speakers:
KIT Digital – Alan Wolk, Global Lead Analyst
6:45 pm – 8:00 pm
Cocktails and Networking
Sponsored By:
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M I A M I
Presented
By
In Association With
OUR SPONSORS
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M I A M I
Presented
By
In Association With
TITLE SPONSOR
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M I A M I
Presented
By
In Association With
PLATINUM SPONSOR
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GOLD SPONSORS
Daily
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OFFICIAL SPONSORS
VENTURE CAPITAL SPONSOR
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PARTNERS
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M I A M I
Presented
By
In Association With
SPEAKER BIOS
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Andy Batkin
CEO, Social TV Summit
Andy Batkin is currently the CEO of Social Summits, LLC. (SSL), a strategic consulting company
specializing in digital and social media with a focus on Social TV and revenue generation. SSL’s
interactive publishing and conference division facilitates the growth of Social Media and Social TV….
Online with The Social TV Daily and in person with the Social TV Summits and The Social TV Thought
Leadership Roadshow.
In 1996, Mr. Batkin founded SOFTBANK Interactive Marketing Inc. (SIM) after his company, Interactive
Marketing, Inc. (IMI) was bought by SOFTBANK CORPORATION in Japan. Under his guidance as Chairman
and CEO the company sold $50 million of interactive media in its first twelve months and grew to be the
world’s largest interactive media rep firm.
In early 1995, under Mr. Batkin’s leadership IMI, became the Interactive Marketing Agency of Record,
for Yahoo! and developed the branding and media strategy to create Yahoo! into a powerhouse Internet
media company with a multi-billion dollar valuation. IMI was also the exclusive interactive advertising
sales organization for Yahoo! for the first two years of Yahoo’s young life and handed over 1700 sales
relationships to the new sales team that was developed by Mr. Batkin. IMI performed similar work for
Netscape, ZDNet, Playboy, the National Football League, where Mr. Batkin created SuperBowl.com; NBC,
MapQuest, Hollywood.com and many others.
In 1991, he founded The Creative Services Group and was its president and creative director. A year later,
the firm was renamed Interactive Marketing Inc. (IMI). During this period, he began to focus the firm’s
operations in three core areas: interactive marketing and promotions, interactive advertising sales,
and conferences. IMI produced conferences such as The Conference on Interactive Marketing East &
West, Camp Internet and Web Innovation conferences. All these divisions were rolled up to Interactive
Marketing, LLC and were sold to SOFTBANK Corporation of Japan in June of 1996.
Mr. Batkin is recognized as one of the founders of the interactive industry back in 1983, and has over
30 years of experience in creating innovative integrated marketing, digital media and promotional
campaigns for Fortune 500 and Entertainment companies.
Mr. Batkin speaks at many industry conferences and has been quoted in major publications such as:
The New York Times, The Wall Street Journal, Advertising Age, Brandweek, Mediapost, Business 2.0, and
many others, on the evolution of digital and social media.
Andy is a graduate of Boston University with a B.S. in Public Communications. He has served as treasurer
of the National Association of Interactive Services, and on the board of directors of the ISA (Interactive
Services Association). He was also a founding member of the Internet Advertising Bureau (the IAB).
He was the Chairman of the Interactive Promotion Marketing Council and a member of the Board of
Directors of the Promotion Marketing Association. Mr. Batkin also served on the Board of Directors for
the OVAB and was co-Chair of the Conference Committee and Chair of the Media Operations Committee.
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Randy Falco
President and CEO
Univision Communications, Inc.
Randy Falco is president and chief executive officer of Univision Communications Inc., the leading
media company serving Hispanic America. Under his leadership, Univision has taken steps in its
ongoing evolution from what was once a niche broadcast network to the general media multimedia
powerhouse of today. Since Mr. Falco’s arrival, Univision has quickly expanded, adding three new
cable networks and digital offerings, while driving increased revenue and growth across its existing
broadcast and cable networks, local television group and radio stations.
The Company’s top three networks – Univision, UniMás and Galavisión – together have 73 percent
share among the Adult 18-49 Spanish-language TV audience in primetime and in recent years the
Univision Network has firmly established itself as one of the highest rated networks, frequently
outperforming ABC, NBC, CBS and FOX.
Univision’s recent expansion includes new networks focused on sports, telenovelas and news; a joint
venture with ABC News to launch an English-language cable network; and the launch of UVideos,
the first bilingual digital video network with fully integrated social sharing features. In addition, Mr.
Falco led the Company’s 50th anniversary celebration by unveiling its new brand logo and tagline,
identifying Univision as “the Hispanic Heartbeat of America.” To seize the opportunities facing
Univision, Mr. Falco has recruited an impressive lineup of executive talent from across the media
landscape.
Prior to joining Univision in January 2011, Mr. Falco served as chairman and chief executive officer
of AOL, Inc. from 2006 to 2009. In this role, he was responsible for setting strategy and overseeing
operations as the company transitioned to an advertising-based business model. Before joining AOL,
Mr. Falco spent more than 30 years with NBC, most recently serving as president and chief operating
officer of NBC Universal Television Group. Named to that position in 2005, Mr. Falco was responsible
for the group’s commercial and operational functions including affiliate relations, cable distribution,
business development, information technology, network and studio operations, worldwide television
distribution, and Telemundo. As president and chief operating officer of NBC Universal Television
Group, Mr. Falco also served as an officer of General Electric, then majority owner of NBC Universal.
Continued on next page
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Randy Falco (continued)
Prior to that, Mr. Falco served as president of the NBC Universal Television Network Group beginning
in 2004 and as group president of the NBC Television Network beginning in 1998. Mr. Falco has also
served as chief operating officer, NBC Olympics, for the 2002 Winter Olympic Games in Salt Lake
City; the 2000 Summer Olympic Games in Sydney; the 1996 Summer Olympics in Atlanta; and the
1992 Summer Olympics in Barcelona. He has won numerous Emmy Awards for these broadcasts.
He previously served as president of NBC’s Broadcast and Network Operations division, where he
oversaw the facilities and operations of the NBC Television Network worldwide. From 1986 until 1991,
he served as vice president of Finance and Administration, NBC Sports. Before that, he held several
managerial positions in finance, technical operations, and corporate strategic planning after joining
NBC in September 1975. Mr. Falco’s contributions to NBC throughout his tenure include overseeing
the design and creation of the Today show’s “Window on the World” studio, MSNBC’s original state-ofthe-art broadcast facilities in Secaucus, N.J., and the digital conversion of the NBC Television Network.
Mr. Falco holds an M.B.A. in finance and a bachelor’s of science degree, also in finance, from Iona
College. He received an honorary doctorate from Iona College in 2001. Mr. Falco sits on the board of
Ronald McDonald House and the Museum of The Moving Image.
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Jack Alfandary
Senior Vice President, Latin America
and the US Hispanic Market,
FremantleMedia Latin America
Jack Alfandary is Senior Vice President for Latin America and the US Hispanic market at FremantleMedia
Latin America (FMLA). FremantleMedia is one of the world’s largest international creators, producers
and distributors of leading prime time entertainment, drama, and factual entertainment television
programming.
Jack is responsible for the overall management and business performance of FMLA’s pan-regional division
based in Miami, overseeing the development, sales, production and business operations of multiple
productions for network and cable programming. Prior to his current role, Jack was FMLA’s SVP of Sales
and Business Development, and was responsible for bringing to air “Latin American Idol”, the first
adaptation in spanish of the hyper successful “Pop Idol” format, and the Brazilian version “Idolos”. During
his tenure at FremantleMedia, Jack has executive produced major broadcast and cable hits, including the
afore mentioned “Pop Idol” adaptations, the #1 show on Puerto Rican TV, “Idol Puerto Rico”, the first kids
version of the same format “Idol Kids Puerto Rico”, Turner’s “Project Runway Latin America”, and recent hit,
Caracol’s “Colombia’s Next Top Model”.
Additionally, Jack oversees FremantleMedia’s licensing business, which specializes in the extension
of television brands and covers a broad range of activities including online, gaming and social media,
consumer products, brand licensing, live events, sponsorship/integration, and gambling.
In 2006, Alfandary partnered with Unilever in the first of its time deals to bring to Brazil the local
adaptation of “Pop Idol”, which has been in production for 7 successful seasons. The show was fully
financed by context-relevant advertisers, including Unilever, and was among the first of its kind in
advertiser-supplied programming in the region.
Previously, Jack was in charge of Strategic Business Development for BMG Entertainment Latin America,
where he led the music company’s business diversification activities, including BMG’s first incursion
into TV, including its participation in the successful show “Popstars” in Argentina and Brasil, and the first
versions of the acclaimed format “Operacion Triunfo” in Mexico and Brazil.
Jack graduated from Brandeis University with a Bachelor of Arts degree in Economics and from Babson
College with an MBA degree in Finance.
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Adeline Cassin
Vice President of Advertising Sales,
Discovery Kids, Discovery Home & Health,
and Discovery Digital
As vice president of advertising sales for Discovery Networks Latin America/U.S. Hispanic (DLA/USH),
Adeline Cassin is in charge of the commercial vision, ad sales strategy and results for Discovery Kids’
and Discovery Home & Health’s television platforms in Latin America as well as DLA/USH’s digital
platforms across the region. In this role, she is responsible for creating strategy, pricing, sponsorship
and partnership opportunities for the sales team across thirteen offices, providing daily direction,
vision and sales development to the entire ad sales force, and leading the commercial collaboration
with digital content, operations, and business development.
Cassin has been instrumental in setting strategies that have delivered tremendous year-on-year
advertising revenue growth. Most recently, she led Discovery Kids to become the second largest
channel in ad sales revenue for DLA/USH.
Prior to joining Discovery, Cassin served as vice president of integration, interactive, and advertising
sales at Turner Broadcasting within Time Warner, where she co-founded the offices for Latin America,
spearheaded the growth of CNN en Español, and launched the digital division for the region.
Cassin holds a degree in international relations and business marketing from the University of Notre
Dame, studied international business at the University of Seville, Spain, and graduated valedictorian
with honors from the U.S. Army Signal Corps School.
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Cynthia Ashworth
Senior Vice President of Innovation
Marketing, Univision
Cynthia Ashworth is senior vice president of Innovation Marketing at Univision Communications Inc.,
the leading media company serving Hispanic America. She leads a team dedicated to helping elevate
Univision’s stature within the advertising and marketing communities, and to providing tools and
training that inform and empower our sales force.
Ms. Ashworth is an award-winning creative marketer with 20 years of experience both at top ad
agencies and on the client side. Prior to joining Univision, she led all U.S integrated marketing
communications for Dunkin’ Donuts as vice president of Consumer Engagement, and before that
was senior vice president of Marketing at The Oxygen Network, overseeing all consumer and B2B
initiatives.
The first half of Ms. Ashworth’s career was in New York advertising agencies, working on brands
including American Express, Kodak, Liberty Mutual and The History Channel -- first at Ogilvy, then JWT,
and finally Kirshenbaum bond + partners where she spent nearly eight years, rising to Partner and
General Manager.
Born in Boston and raised in Canada, she’s a dual citizen with an MBA from the University of Virginia’s
Darden School, and a BA from the University of Toronto. Cynthia lives in Brooklyn and loves to travel;
she spends her free time planning her next big trip.
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Juan Bongiovanni
Regional Interactive Director,
Latin America – MEC Interaction
Juan Bongiovanni is an Internet Marketing professional that has been actively marketing online since
the year 2000.
His career has included leadership roles in several technology startups as well as marketing roles at
SC Johnson and Dow Chemical. Before his position at MEC Juan worked for Latin3 as Media Manager
and for Publicis Groupe starting Zed Digital operations in Latin America.
In the course of his work, he has had the opportunity to work on digital strategies with major
companies such as Dell, HP, Microsoft, SAP, and L’Óreal. His experience includes online, search and
affiliate marketing; as well as a strong understanding of web-technologies.
In the summer of 2009, Juan accepted a new challenge tasked to develop MEC’s interaction offer in
Latin America region integrating digital thinking across all media. He joined MEC and moved from
Buenos Aires to Miami, where he now lives and irons his own shirts.
Juan considers himself a geek at heart.
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Cynthia Corzo
Editor-In-Chief, Hispanic Market Weekly
Cynthia Corzo is editor of Hispanic Market Weekly. In this role, she oversees all of the editorial content
in both the weekly newsletter and on www.hispanicmarketweekly.com. She joined Hispanic Market
Weekly in 2002 after 14 years at El Nuevo Herald and The Miami Herald.
Corzo has successfully established solid relationships with agencies, advertisers and media outlets
active in the Hispanic market, delivering for Hispanic Market Weekly a steady stream of scoops,
breaking news and solicited content.
Corzo joined El Nuevo Herald in 1989 and covered local news, immigration, criminal courts and U.S.Cuba relations, among other stories. In 1999, she moved to the business desk of The Miami Herald,
covering tourism and cruise lines and later media and marketing.
Born and raised in Miami, Corzo is bilingual and graduated from the University of Miami with a major
in journalism.
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Laura I. Gómez
Founder, Digital Playbook
Laura is in technology, new media and startups. She is currently the founder and CEO of Digital
Playbook, a multi-faceted startup focused on innovative social and product strategies for Spanishspeaking clients.
Prior to funding Digital Playbook, Laura spent 8 years in Silicon Valley leading international and ad
operations efforts at companies like Google, SearchRev (acquired by AKQA) and most recently, Twitter.
Laura was the first Latina at Twitter where she joined as head of Twitter en español and then led the
product localization into nearly 50 languages focusing on translation, international user experience
and global content. Her work has appeared in dozens of publications such as Harper’s Bazaar Spain,
Gente México, La Nación Argentina, El Mercurio Chile, El Universal México, El País and the book “Lost
in Translation.” In 2012, she was named by GQ México as “The Social Pioneer” in its Ten People of the
Year issue and was recognized by the Department of State and Secretary of State Hillary Clinton for her
participation in the TechWomen Program.
Laura is a regular judge for Startup Weekend events in México and currently serves on the board of
Interesante, an interest-based network for U.S. Hispanic and Latin Americans.
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Mark Gunheim
CEO and Founder, Trendrr
A new media visionary with expertise in the convergance of television and second screen
engagement, technology and behavioral trending, Mark Ghuneim has spent over 20 years in executive
ranks of the entertainment industry. His pioneer spirit, coupled with an extensive knowledge of
music, television and brand marketing, led him to found Wiredset in 2004, a real-time digital agency
and technology incubator specializing in engagement marketing for Fortune 500 brands, networks,
studios, publishing companies, and consumer product groups.
Two years later, Mark founded Wiredset’s flagship product, Trendrr – a premium business intelligence
service that offers highly customized, proprietary tools for analyzing digital and social media
activities. Trendrr, along with its television-specific product, Trendrr.TV, is used by media outlets for
creative content, consumer engagement and predictive indexes. Prior to starting Wiredset and Trendrr,
Ghuneim spent 16 years with Sony Music USA, where he was most recently Senior Vice President for
Online Services.
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Luis Rasquilha
CEO, AYR Consulting Worldwide –
Brazilian Market Research and Vision
CEO of AYR Consulting Worldwide, a Global Trends and Innovation Consultancy Company, leading
the offices in Lisbon, São Paulo, Miami and Madrid. Graduate in Entrepreneurship & Management
Innovation (Master), Management (Master Degree & MBA), Marketing (Post-graduation) and
Communication (Graduation), specialized in Trends & Innovation, Strategy, Marketing & Management.
Started is career in Worldwide advertising agencies (Publicis and Ogilvy) developing strategy analysis
and innovation concepts for worldwide brands. Invited professor on several Business Schools and
Universities in Europe, Africa and South America. Author of 18 books related to Management, Trends
& Innovation, Marketing and Communication. Worldwide speaker and Consultant on Cool Innovation
processes and methods, helping global and local brands & businesses to innovate in their markets.
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Juan Melano
CEO, Co-Founder, comenta.tvRepresenting Argentina
Juan Melano (37), CEO and Founder of Comenta TV, a social TV platform that brings to the market
solutions to better engage and monetize TV second screen audiences. Based in Buenos Aires,
Argentina, Comenta TV is the first social TV platform in Latin America and Brazil.
You can follow him on Twitter @juanmelano
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Sean Casey
CEO and Founder, SocialGuide, Inc.
Sean Casey is CEO and Founder of SocialGuide, Inc., the social entertainment guide and data
analytics company that identifies, captures, and measures the real-time buzz for TV and movies.
SocialGuide’s data analytics platform, SocialGuide Intelligence and their Social TV API Suite provide
a comprehensive social TV solution for the television industry. Sean has spent more than a decade
developing digital products and television programming. Prior to founding SocialGuide in early 2011,
Casey was SVP of Digital Products for KIDZBOP.com. He launched his first start-up in 2004, a webbased TV production system called UTVPS that helps manage, track and account for licensed media
in TV programming. Casey’s television experience extends to the production of numerous episodes
for VH1 and serving as producer/ writer for “The iPod Revolution” documentary on Steve Jobs for
Discovery in 2006. He also served as VP, Interactive Products at iVillage from 1997 – 2002, pioneering
products that have driven hundreds of millions of visits for the brand.
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Fernando Rodriguez
CEO, Terra Networks USA
Fernando Rodríguez joined Terra Networks in 2000 as Chief Financial Officer and as a founding
member of the team that launched Terra.com. In 2004 he took on the position of Chief Executive
Officer and he now oversees the operations of Terra Networks in the US, with headquarters based in
Miami and offices in New York, Los Angeles and San Francisco. He has played a key role in the growth
of the organization and in consolidating Terra Networks USA’s position as the leading Internet portal
for the US Hispanic market.
Under his leadership, Terra has grown its audience to reach over 4 million unique visitors per month,
and has increased its advertising revenue to become one of the leading digital platforms targeting the
Latino market. The primary sources of revenue are Spanish, English and Portuguese language online
advertising campaigns throughout the United States and the Latin American region.
Terra (www.terra.com) is a global digital media company and bilingual content producer with a
presence in 19 countries, including the United States where it serves the growing Hispanic community.
Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience
for millions of U.S. Hispanics and provides solutions for advertisers seeking exposure among this key
demographic. In Latin America, Terra is the region’s leading Internet company, with over 100 million
global unique visitors per month.
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Isabella Sánchez
VP of Media Integration, Zubi Advertising
Isabella is currently Zubi Advertising’s Vice President of Media Integration. She has over 20 years of
Hispanic media experience with many of the largest advertisers in the US Hispanic market.
At Zubi, she oversees all integrated media for American Airlines, Chase, Ford, Motor Company, Olive
Garden, SC Johnson, SunnyD and Walgreens.
Prior to Zubi, she was VP, Managing Director of Tapestry, a division of Starcom MediaVest Group.
Previously, she served as Vice President, Director of Media Services for The Bravo Group, a member of
the WPP family.
Isabella Sanchez currently serves as chairperson of the Association of Hispanic Advertising Agencies
(AHAA) Media Committee. In 2003, she was honored as the AHAA and Hispanicad.com “Media
Planning Executive of the Year.”
Isabella earned dual degrees in Journalism and Spanish Language & Literature from the University of
Maryland. She also studied at Universidad La Complutense in Madrid, Spain.
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Juan Jose Duran Alva
VP, Business Development & Strategic
Partnerships – YouTube at Google
Juanjo Duran leads the content strategy on the partnerships team for YouTube in the US Hispanic
market. Duran is responsible for developing attracting and consolidating Spanish and English content
appealing to the Latino segment for Google’s video platform.
Prior to his current position Duran spent eight years developing new areas of revenues in the US for
the Mexican multimedia conglomerate Televisa, part of his last responsibilities there included leading
the digital initiatives in the US and Latam for that company, before that, Duran managed the US
commercial initiatives for Satmex the Mexican Satellite operator and parent company of AlternaTV.
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Matt Welton
Executive Producer, never.no
Matt Welton has more than 18 years’ experience in interactive and linear media. At Never.no Matt
oversees the development of on-air social media features for clients such as ESPN, Univision, ABC
News, and others.
Most recently Matt served two years as Executive Producer for Knicksnow.com and Blueshirtsunited.
com; the social media/fan engagement sites for the New York Knicks and New York Rangers,
respectively. And developed, wrote, produced, directed and edited the social media video series
Blueshirt Buzz during the Rangers 2012 playoff run.
Before that he spent eight years’ at Nickelodeon’s Noggin and The N networks where he was
Executive-in-Charge of Production for The N’s Student Body and South of Nowhere, a nominee for a
FOX Teen Choice award, a WGA award, and a three-time GLAAD nominee for Best Dramatic TV series.
As well as Noggin’s award winning, interactive educational television series Oobi, Miffy and Connie
the Cow.
Matt also developed several early convergent TV properties including The Hub Bub, a chat-tobroadcast program in 2001; a play-along fantasy baseball companion to the reality show On The Team;
and Sponk Online, a national online improv comedy competition based on the Sponk TV series.
Welton started his digital career as Manager of Production and Development for Viacom New Media
producing Nickelodeon and MTV based SNES and SEGA games such as Aahhh!! Real Monsters, Ren
and Stimpy, and Zoop. He later worked as VP of Development for early online game developer Bottle
Rocket for clients such as HBO, the NHL and Noggin. Matt graduated Trinity College in Hartford ,
CT in 1990.
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Matt Duffy
Vice President – Client Services, TVplus
Matt Duffy is the Vice President of Client Services at TVplus, the leading technology platform used
by content providers, networks, and distributors for creating interactive companion experiences
across all media devices and platforms. With TVplus, Duffy is responsible for leading client relations
and strategic development for their roster of notable partners, including Univision, FOX, Discovery
Communications, and Viacom.
Prior to joining TVplus, Duffy spent several years in the Omnicom Media Group family. During his
time with the organization, Duffy was an Associate Director with Omnicom’s Search Marketing shop,
Resolution Media, and ended his time with the agency as the U.S. Director of Social Platforms for
OMD. In this capacity, he was responsible for providing clients with strategic guidance related to
consumer content engagement, digital media planning, and business development, while working
with such marquee brands as FedEx, Bank of America, Visa, Pepsi, Frito-Lay, Hertz, and Showtime.
Duffy received a B.A. in Journalism from Indiana University, and currently shares time between his
home in New York City, and TVplus Headquarters in Orange, CA.
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Carlos Garcia
CEO, Nobox
Carlos is a proven entrepreneur and angel investor with a track-record of building successful and
innovative startups. As Nobox’s CEO, Carlos is focused on creating technologies that enhance social
engagement and increase ratings for TV shows and their advertising partners.
Carlos co-founded Nobox in 2000 as a digital marketing agency for leading organizations including
Firefox, Lexus, Procter & Gamble, Coca-Cola and Discovery Networks. In 2006, Carlos founded
Scrapblog, an online scrapbooking service that was funded by Disney and was acquired by Mixbook in
2010. Carlos is a board member and investor in various startups.
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Scott Maddux
General Manager, Bottle Rocket
Scott Maddux is an Emmy-nominated media and technology executive with an undiluted focus on
mobile, entertainment and consumer technology.
Maddux is General Manager of the AWE division for Bottle Rocket, an award-winning developer
and publisher of mobile applications. The AWE platform is a full-featured mobile video solution for
television networks, studios and content owners.
Prior to Bottle Rocket, Maddux has held founding and executive positions with Silicon Valley startups
and Fortune 500 companies. He has developed and launched breakthrough products and services for
companies including Apple, Hasbro, IDEO and Nielsen.
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Eduardo Sunol
Senior Executive Producer News,
Telemundo News
Eduardo Sunol is a senior executive producer at Telemundo Media, in charge of overseeing the network’s digital
news coverage, social media and mobile strategies. In this role, Sunol spearheads the use of social media in the
newsroom as a newsgathering tool and is credited for creating and implementing the editorial strategy behind
the @TelemundoNews Twitter feed.
Previously, Sunol was a producer at ABC World News, where he produced segments for the newscast and served
as executive producer for the Weekend World News webcast. He was also the Founder, Creator and Publisher
of Newsbullpen.com, a user-generated website targeted to the U.S. audience and worked as the international
weekend news editor and reporter for “El Diario/La Prensa” in 2002 to 2005.
He is the recipient of the David Kaplan Award for Best TV Spot News Reporting for the ABC News coverage
of Sichuan’s earthquake, the Pulitzer Traveling Fellowship awarded by the Graduate School of Journalism at
Columbia University and The National Association of Hispanic Publications Philadelphia, Pennsylvania Award for
Outstanding Political Article/First Place “Bush y la Inmigración.”
Sunol was valedictorian of his class at Columbia University Graduate School of Journalism where he received
a master’s degree in Science of Journalism. Prior to that, he graduated from Hunter College with a bachelor’s
degree in Media Studies.
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Ricardo Cortina
General Director of Televisa Digital,
Televisa
Ricardo Cortina is General Director of Operations (COO) at Televisa Interactive Media, and is
responsible for developing the digital business for the company, as well as the overall development
and management of Televisa’s websites, including those dedicated to news, sports, entertainment,
television, special events, kids and the corporate site.
Previously, Mr. Cortina was SEO Director as well as Director of TelevisaDeportes.com, the sports
vertical website that was the Official Internet Broadcaster for Latin America of the FIFA World Cup
South Africa 2010.
An entrepreneur himself, Mr. Cortina is co-founder and former CEO of Intercolegial de Baile, Mexico’s
leading amateur choreographic contest for schools, dance academies and universities. Before that
he acted as Mexico Country Manager of HSM Group (now MOBI) – ExpoManagement, responsible for
heading the launch and operations of the management site, the business magazine and the annual
management forum event.
Mr. Cortina holds a bachelor degree in Industrial Engineering from Universidad Iberoamericana (UIA), a
Master in Business Administration from Henley Management College in London, and a Master Degree
in Direction & Management of Sports Entities from Universidad del Valle de México (UVM) / Escuela de
Estudios Universitarios Real Madrid.
He lives in Mexico City with his wife and three children.
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Freddy Rolón
Vice President, Programming & Business
Initiatives, ESPN Deportes
Freddy Rolón has been promoted to vice president of ESPN Deportes programming and business
initiatives as of September 2011. Rolón retains responsibility for the ESPN Deportes Radio and
ESPNDeportesLA.com businesses; coordinating efforts between ad sales, affiliate sales and
production teams in Miami and Los Angeles.
Working out of ESPN’s offices in Bristol, Conn., Rolón oversees all programming for ESPN Deportes,
including program acquisitions, program development and program scheduling. Rolón is the
network’s programming point-person with all internal stakeholders and manages the ESPN Deportes
Programming organization as well as external relationships with leagues and rights holders.
Prior to his promotion, Rolón served as the senior director, ESPN Deportes Radio and business
initiatives. Rolón was instrumental in developing a five-year plan for ESPN Deportes to achieve growth
targets through a new sales structure and reinvestment in US-specific programming. Through this,
he was able to identify, create and develop initiatives that produced sustainable, long-term growth
through deal evaluation. He also worked with business leaders to manage start-up phases of new
business initiatives, including ESPN Local initiative.
Before officially joining ESPN in 2004, he had been an intern for ESPN International in the summer of
2003. After completing his MBA, he joined ESPN as a senior manager of marketing for ESPN Deportes.
He was promoted to senior director, marketing and integration of ESPN Radio (2005-2007), where he
oversaw all the marketing efforts for ESPN Radio and ESPN Deportes Radio.
Rolón graduated from Wesleyan University with a bachelor of arts in economics and government and
later received a master’s of business administration from the Tuck School of Business at Dartmouth.
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Sammy Sadovnik
Sports Anchor, Deportes Telemundo
Sammy Sadovnik is an integral part of Deportes Telemundo and shines brightly as he anchors some of
the network’s most popular shows such as “Fútbol Estelar”, “Junto al Tri” and “Rumbo al Mundial”.
Sadovnik was born in Perú and started his career in broadcasting very early on in his life as a 14-yearold on Lima’s Radio Libertad. Sadovnik graduated from college and worked in various radio and TV
stations in his native Perú before getting his big break overseas.
Sadovnik has received numerous awards thanks to his tireless pursuit of excellence in sports
broadcasting and has covered many worldwide sporting events including four World Cups, three Copa
América’s, three Olympics and the Libertadores Cup, Latin America’s most prestigious international
club competition.
Sadovnik provides impeccable insight as an analyst and commentator about what is happening both
on and off the pitch, and making them viewers feel like they are right on top of the action as they find
our and informing then about all the variables and details of the weekend in sports.
Sadovnik joined the U.S. based radio station “Fútbol de Primera” as a broadcaster and executive
producer in 2000. Soon after the 2002 World Cup, Sadovink was named the main narrator of the
Spanish, Italian and German leagues for GOLTV, where he was also praised for his work on a popular
show called “45/45”, a weekly program featuring various angles of the most prominent news in
soccer.
Sammy also stands out and steps up into the spotlight once again as the co-anchor of “Titulares
Telemundo” providing the best stories and game highlights of the weekend while also interviewing
prominent soccer players such as Zinedine Zidene. Gary Lineker and Ronaldo.
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Peter Blacker
EVP Digital & Emerging Business,
Telemundo NBC
Peter Blacker is the Executive Vice President of Digital Media and Emerging Businesses for
Telemundo Media.
In this role, Blacker leads the division’s mission to fully leverage and window original programming
from Telemundo and mun2 studios, the network’s cable channel for bi-cultural youth, through custom
branded entertainment, digital and mobile cross-platform experiences. Additionally, he is responsible
for the creation and distribution of original content for connected devices and Digital Platforms. He
oversees the network’s digital, social and mobile properties including Telemundo.com, the MSN
and Televisa partnerships, mun2.tv, International Digital Media and Telemundo Emerging Platforms,
which also incorporates Digital Distribution and Social TV. Due in large part to Blacker’s efforts,
Telemundo has become a digital powerhouse that currently streams more than 18 million videos
monthly, making it a leader within the NBCUniversal family. In addition, Blacker’s team collaborates
and partners with Telemundo’s Sales Teams to offer 360 degree promotions on-air and offline and
explore new marketing alternatives as they come to the market - from made for digital series to social
TV sponsorships - offering advertisers the very latest in interactive marketing.
Formerly the Senior Vice President of Digital Media for Telemundo, Blacker joined Telemundo in 2005
and led the company into the digital media space. He was responsible for developing the network’s
partnerships with MSN, Yahoo, Terra, Esmas and iTunes on the launch of iTunes Latino. He also
launched the popular bi-lingual youth site, mun2.tv. Blacker has received several industry accolades.
In 2006, Blacker was recognized by Advertising Age in its annual “Media Industry Top 40 Under 40”
and in 2007 he was selected by the publication as one of the “Top 10 Players in the U.S. Hispanic
Media Market.”
With more than a decade of experience, Blacker was previously Vice President, Multicultural &
International for AOL Media Networks. There he created AOL’s first Interactive Marketing Strategy for
the U.S. Multicultural Market and led pioneering market research efforts such as the AOL Roper Starch
Latino CyberStudy and AOL Urban Insights Series.
A well-recognized industry leader and a pioneer in online advertising, Blacker is an outspoken
advocate of the media and has previously served as Chairman of the Internet Advertising Bureau’s
Hispanic Committee. He holds a Bachelor of Science from Cornell University and speaks Spanish and
Portuguese.
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Oswald Mendez
Chief Marketing Officer, MundoFox
Oswald joined FOX International Channels as SVP, Lifestyle Entertainment for Latin American and
U.S. Hispanic. His duties included development and marketing of relevant lifestyle entertainment for
Utilisima, FIC’s women’s lifestyle channel for Latin America and U.S. Hispanic. Oswald also worked on
launching the FOX Hispanic Media brand in the U.S. In his current duties as Chief Marketing Officer,
Oswald is responsible for the MundoFOX brand and its articulation for both consumer and trade
managing all aspects of paid, earned and owned media as well as community engagement.
Prior to joining FOX International Channels, Oswald launched Collective Transformation with the
purpose to help Media Companies, Advertising Agencies and Marketers make fundamental changes in
how business is conducted to cope with a new, more challenging environment that is all-inclusive of
the multicultural mindset in the United States.
Oswald was Managing Partner, Director of Integrated Communications at The Vidal Partnership
for eight years running Communications Planning and successfully starting a division for Branded
Entertainment for which he was one of Ad Age’s Media Mavens in 2007. He joined TVP with over 15
years of experience in Latin America and the U.S. Hispanic Market.
Prior to The Vidal Partnership, Oswald was at McCann-Erickson Worldwide where he ran global media
coordination for Coca-Cola and after three years was promoted to Director of Strategic Media Planning
in McCann-Erickson Mexico. Oswald was later EVP/Regional Director for Universal McCann out Miami
where he was responsible for running pan-regional media; coordination of international accounts and
consistency in the Universal McCann brand throughout
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Andrew Polsky
Vice President of SBS Interactive,
Spanish Broadcasting System
Andrew Polsky is the Vice President of SBS Interactive, overseeing Spanish Broadcasting System’s
digital and mobile properties. The SBS digital platform includes web and mobile for cable network
MegaTV, 17 radio station websites in the top U.S. Hispanic markets, and entertainment portal,
LaMusica.com.
Previously, Andrew was Digital Sales Manager for CBS, managing interactive operations and sales for
the company in Miami from 2007 – 2011.
Prior to CBS, Andrew was an Interactive Account Executive for the Miami Herald and an Account
Manager at CNET Networks in San Francisco during the Internet boom.
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David Beck
Head of Social Media, Univision
David Beck serves as the Head of Social Media at Univision Communications Inc., the leading media
company serving Hispanic America. He is responsible for the expansion of Social Media efforts
across Univision’s broadcast, cable, digital video, mobile, radio, and live events platforms. To further
drive discovery and increase engagement around Univision content across platforms, under Beck’s
leadership, Univision has successfully integrated Social TV experiences in its programming such as
the LatinGRAMMY and Premios Juventud Award shows, hit dancing reality show “Mira Quien Baila”
and daily daytime shows, “Despierta America” and “El Gordo y La Flaca.” Additional social media
integrations include Univision News Election coverage for two live “Meet the Candidates” events with
President Obama and Governor Romney, the presidential debates and Election Day.
Beck joined Univision in 2009, and most recently served as vice president of Strategic Initiatives
for, and founding member of, the Office of the CEO, where he led initiatives focused on revenue and
ratings growth opportunities as well as operational turnaround situations requiring extensive crossfunctional coordination. Prior to Univision, he was with Bain & Company where he worked with
companies such as Comcast, American Express, Arbitron, and top tier Private Equity firms on growth
strategy and turn-around/change management. Earlier in his career, Beck held strategy and business
development roles at MTV Networks and Viacom, and was an M&A Investment Banker. He received
his MBA from the MIT Sloan School of Management, and his BA from Tufts University. Beck resides in
New York City and you can be follow him on Twitter at @DBeckTweets.
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Alan Wolk
Global Lead Analyst, KIT Digital
As Global Lead Analyst at KIT digital, one of the world’s largest creators of IPTV systems, Alan Wolk has
become one of the most influential thought leaders and futurists in the television industry and was
recently named one of the Top 20 Thinkers In Social TV and Second Screen.
His blog, The Toad Stool, is widely read and has become a forum for discussion around the changes
coming from Hollywood, Silicon Valley, Redmond, London, New York and beyond.
Wolk has written and spoken extensively about these upcoming changes and provides his insights on
an exclusive basis for KIT digital clients around the world. KIT’s global presence means that Wolk is
frequently exposed to a non-US-centric view of the media industry, giving him an even broader take.
Wolk was also the founder and guiding force behind the Hive Awards for the Unsung Heroes of the
Internet, a new award show that debuted at SXSW Interactive in March 2010.
A frequent contributor to Digiday, Silicon Alley Insider and other industry news sites, Wolk’s stature in
the digital community has also gotten him named as an Advisory Board member for both Social Media
Week and the Second Screen Society
Prior to “seeing the light,” Wolk was a highly successful advertising creative director who spent years
at ‘90s hot shop Anderson & Lembke and went on to start up Atmosphere, BBDO’s digital agency, with
stints at Ogilvy and JWT along the way. A New York City native and Stuyvesant High School graduate,
Wolk currently lives in New Jersey, where he doubles as a Little League and basketball coach.
You can find Alan Wolk on Twitter @awolk
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M I A M I
Presented
By
In Association With
2013 SUMMIT SCHEDULE
50
EVENT
LOCATION
Sports Social TV Summit
Bel-Air Country Club
Los Angeles
The Social TV Awards
Social TV Summit LA
Beverly Hilton
Los Angeles
Social TV Summit NY
Gotham Hall – NY
Index
Agenda
DATE
April 24
July 24–25
November 14
SOCIALTVSUMMIT.COM
#SOCIALTV

CEO Social Summits, LLC.

Transcription

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