We Deliver - 10/13 Communications

Transcription

Ahwatukee Foothills News ● ahwatukee.com
Arizona Interactive Media Group ● Clipper Marketplace
Daily News-Sun ● yourwestvalley.com
East Valley Tribune ● eastvalleytribune.com
Surprise Today ● Glendale-Peoria Today
Tucson Explorer ● explorernews.com
U and Your Home ● azlocal.com
We Deliver
Highly targeted media, highly effective results
2015
Highly Targeted, Highly Effective
HOUSTON COMMUNITY NEWSPAPERS & MEDIA GROUP | STAR LOCAL MEDIA (DALLAS) | AZ LOCAL MEDIA (PHOENIX)
| TUCSON LOCAL MEDIA
We Deliver
Local news to targeted communities
44 Community Newspapers
1.24 Million Full Week Circulation
2.97 Million Readers in Print
1.7 Million Readers Online
PHOENIX,
A R I Z O N A
DALLAS,
TUCSON,
T E X A S
A R I Z O N A
HOUSTON,
Reach over 2.97 Million
Potential Customers
Directly in their Communities
T E X A S
HOUSTON COMMUNITY NEWSPAPERS
STAR LOCAL MEDIA
ARIZONA & TUCSON LOCAL MEDIA
PR INT
PR I N T
PR I N T
 24 Community Newspapers
 1 Paid Daily & 1 Paid Twice/Week
 22 Weeklies
 465,000+ Midweek Circulation
 520,000+ Full Week Circulation
 1.24 Million+ Readers
D I G I TAL
 30 Community and Resource Websites
 12.5 Million Page Views Quarterly
 14 Community Newspapers
 1 Twice/Week
 13 Weeklies
 121,000+ Midweek Circulation
 271,000+ Full Week Circulation
 650,000+ Readers
 6 Community Newspapers & 1 Monthly Glossy Magazines
 1 Paid Daily & 2 Twice/Week
 4 Weeklies
 289,000+ Weekend Circulation (not including magazine)
 450,000+ Full Week Circulation (not including magazine)
 1.08 Million+ Readers
D I G I TA L
D I G I TA L
 14 Community Websites
 472,000+ Page views Monthly
 4 Community Websites
 1.62 Million Page Views Monthly
We Deliver
The customers you want, where you want
G R E AT E R H O U S T O N
TEXAS
6TH
TA R G E T E D D I S T R I B U T I O N
LARGEST
MSA IN THE
USA
465,000+ Midweek Circulation
520,000+ Full Week Circulation
1.24 Million+ Readers
O U R N E W S PA P E R R E A D E R D E M O G R A P H I C S :
64% Families with children
81% Married couples
72% Households earning over $75K
69% Homes valued over $150K & 90% homeowners
99% Single family homes
D A I LY O N L I N E :
30 Websites under yourhoustonnews.com
12.5 Million+ Page views quarterly
Sources: 2012 Epsilon; National Newspaper Association database 2010
We Deliver
G R E AT E R D A L L A S
TEXAS
4TH
LARGEST
MSA IN THE
USA
121,000+ Midweek Circulation
149,000+ Weekend Circulation
650,400+ Readers
Families with children with
disposable income that are spending to invest
in their homes, quality of life and children’s
education. Many are also empty-nesters with
greater than average disposable income.
Combined
with Mesquite
14 Websites under StarLocalMedia.com
Source: 2011 Census Bureau data compiled by EASI and AdMall; National Newspaper Association database 2010
We Deliver
G R E AT E R P H O E N I X & T U C S O N
ARIZONA
14TH
LARGEST
MSA IN THE
USA
289,000+ Weekend Circulation
1.08 Million+ Readers
PHOENIX,
Controlled circulation allows us to
strategically target the most affluent single-family
homes. With our enhanced distribution, we deliver
your message to the right audience at the right time.
A R I Z O N A
$230K with 82% home ownership
Average Household Income $78K
• Average Home Value
•
4 Websites
TUCSON,
A R I Z O N A
52ND
ADDTIONAL TARGETED
MONTHLY PUBLICATIONS
AVAILABLE
LARGEST
MSA IN THE
USA
ExplorEr-Marana
Tucson
Source: 2010 Census Bureau; National Newspaper Association database 2010
We Deliver
G R E AT E R P H O E N I X
ARIZONA
Clipper Marketplace Magazine
AZClipper.com
17
Anthem
Morristown
74
Desert Hills
CAVE
74
Circle City
PEORIA
60
60
SURPRISE
City
Rio
Verde
10
14
Sun
12
13
74
Wittmann
15
CAREFREE
CREEK
101
101
SCOTTSDALE
West
Sun
City
SURPRISE
303
EL MIRAGE
17 11
101
YOUNGTOWN
PEORIA
GLENDALE
303
• $79K Average HH Income
• $340K Average Home Value
• 670,000+ Circulation between 17 zones averaging
85
41,000 each.
• Monthly glossy savings magazine for Greater Phoenix.
• Direct mail to specific households based on shopping
patterns and purchasing power. Targeting a female
audience.
• Mails the first week of every month (12 editions).
GOODYEAR
16
AVONDALE
BUCKEYE
101
8
c
9
PARADISE
VALLEY
17
60
LITCHFIELD
PARK
10
FOUNTAIN
HILLS
51
101
TOLLESON
P
H
O
E
N
10
I
SCOTTSDALE
X
51
10
202
6
101
10
Cashion
17
202
143
10
TEMPE
GUADALUPE
Estrella
Mountain
Ranch
101
AVONDALE
kee
at u
Ahw
G O O DYE AR
ls
thil
o
Fo
CHANDLER
60
5
GILBERT
3
87
Komatke
347
10
88
101
8
60
BUCKEYE
2
MESA
4
7
1
QUEEN
CREEK
Sun
Lakes
87
28
We Deliver
More customers in the zip codes you need
Higher zip code penetration than the Metro Newspaper’s
Wednesday/Thursday AND Sunday Print Circulation in 145 zip codes
Higher zip code penetration than the Metro Newspaper’s
Wednesday/Thursday Print Circulation in 155 zip codes
(Light red shows remaining 10 zip codes)
Higher print circulation in
155 zip codes
of 196 zip codes
PHOENIX,
A R I Z O N A
HOUSTON,
T E X A S
DALLAS,
T E X A S
TUCSON,
A R I Z O N A
Higher Print Circulation in 75 zip codes
compared to the Houston Chronicle
compared to the Dallas Morning News
compared to the Arizona Republic and
Arizona Daily Star (Tucson)
Sources: ABC Houston Chronicle Audit Report Sept 2011; ABC Dallas Morning News Audit Report Mar 2012; ABC Arizona Republic Audit Report Dec 2011; ABC Arizone Daily Star Audit Report Dec 2011;
1013 Communications Internal Audit 2013
PUBLICATIONS
HOUSTON, TEXAS
DALLAS, TEXAS
H O U S T O N - N O R T H P U B D AY CIRC
HOUSTON - NORTHEAST P U B D AY CIRC
HOUSTON - NORTHWEST P U B D AY CIRC
HOUSTON - SOUTHWEST
P U B D AY CIRC
The Courier (Conroe) PAID
Daily
8,493
The Courier (Conroe Saturation)
Thursday
10,936
The Villager (The Woodlands) Thursday
44,416
Spring ObserverThursday18,192
Humble ObserverWednesday
12,002
Atascocita ObserverWednesday
18,023
Lake Houston Observer
Wednesday
7,295
Kingwood ObserverWednesday
20,605
East Montgomery County Observer
Wednesday
10,523
Cleveland AdvocateWednesday
4,177
Eastex AdvocateWednesday
8,112
Dayton NewsWednesday
6,202
Tomball PotpourriWednesday
17,515
Magnolia PotpourriWednesday
13,570
Cypress Creek Mirror (Cypress/Cy-Fair)
Wednesday
34,766
Cypress Creek Mirror (Champions/Klein)
Wednesday
29,768
Examiner (West U/River Oaks/Bellaire)
Thursday
33,311
Memorial ExaminerThursday27,476
The Rancher (Katy)Thursday27,010
Sugar Land SunThursday30,658
H O U S T O N - S O U T H P U B D AY CIRC
D A L L A S - N O R T H P U B D AY CIRC
D A L L A S - E A S T P U B D AY CIRC
P U B D AY CIRC
Plano Star CourierThursday29,729
Plano Star CourierSunday59,659
McKinney Courier-GazetteSunday29,857
The Leader (Flower Mound)
Sunday
25,024
Lake Cities SunSunday5,370
Lewisville LeaderSunday11,509
Carrollton LeaderSunday2,002
The Colony Courier-LeaderSunday7,002
Coppell GazetteSunday9,398
Allen AmericanThursday28,948
Celina RecordThursday340
Frisco EnterpriseFriday26,260
Little Elm JournalFriday6,013
Mesquite NewsThursday23,583
Rowlett Lakeshore TimesThursday6,386
ARIZONA
P H O E N I X - E A S T VA L L E Y East Valley Tribune Thursday 56,589
East Valley Tribune Sunday146,541
Ahwatukee Foothills NewsWed/Sun28,000
Clipper Marketplace Magazine (Greater Phoenix) Monthly
670,000
Pasadena Citizen PAIDSunday3,217
Pasadena Citizen (Saturation & Paid)
Thursday
13,472
Deer Park BroadcasterThursday11,100
Bay Area CitizenThursday28,523
Pearland JournalThursday20,480
Friendswood JournalThursday8,744
P H O E N I X - W E S T VA L L E Y P U B D AY CIRC
The newspapers shown also provide news online on their
corresponding community websites. Access the websites at:
YourHoustonNews.com (Houston)
StarLocalMedia.com (Dallas)
EastValleyTribune.com (Arizona)
T U C S O N - N O R T H W E S T P U B D AY CIRC
Surprise TodaySaturday32,340
Glendale/Peoria TodaySaturday40,864
Daily News-Sun - PAID
Tue - Sat
7,569
Daily News Sun Weekend Saturday26,126
The Explorer / Marana News
Inside Tucson Business (every other week)
Foothills News / Desert Times (Monthly)
Wednesday
Friday
Friday
44,125
5,600
17,000
We Deliver
Local focus in our communities
“The ONLY place to
find any local news.
You can’t get anything
from TV or the metro
paper about what is going
on in our own backyard.”
-C. Sproba, Local Resident
Our editorial staff lives
in the communities
in which they work. We provide unique, relevant
information about local politics, schools, sports, and
community events. Since we target our distribution,
we deliver newspapers in the areas with your best
customers so that you get the best results from your
investment.
“Suburban newspapers are the
#1 source for all things local,
surpassing metro newspapers, television, radio
and the internet as the top source for community
and neighborhood news, local youth and high
school sports, local business news, local shopping
and advertising, and local entertainment news .”
-The SNA Suburban Market Study conducted by RJI, January 2010
We Deliver
Media that goes where the customer is
The people in our communities learn
about the local news we are reporting
through a variety of methods. Utilize
our multiple media platforms so you
can be where your customers are.
Reach over
2.97 Million
Potential Customers
Directly in their
Communities
48 Community Websites and Resources
Mobile Platforms
1.24 Million Full Week Circulation
2.97 Million Readers in Print
1.7 Million Readers Online
Reach an
increasing
mobile
audience
with your
message
We Deliver
Digital solutions to grow your business
D I G I TA L S O L U T I O N S
LAUNCH YOUR PRESENCE
ENGAGE YOUR CUSTOMERS
GET FOUND ONLINE
ANALYZE












Buy Domain Name
Website Design
Mobile Site
Graphic Design
Landing Pages
List Optimization
Local Profiles
On-Page SEO
Off-Page SEO
Link Building
Blogging
Bookmarking




Social Media Marketing
Social Integration
Reputation Monitoring
Content Marketing Creation
 Call Tracking
 Website Analytics
 Dashboard Tracking
Across All Mediums
GET MORE CUSTOMERS








Retargeting
Search Engine Marketing (PPC)
Banner Advertising
Email Marketing
Newsletter Advertising
Print Ad
Direct Mail
Newspaper
We Deliver
Results your need & return on investment
CASE STUDY FOR A NATIONAL RETAIL ADVERTISER
PRINT RESULTS
DIGITAL RESULTS
CONCLUSION
“After only running a
“At the end of the 3rd day
“After two weeks
2 week test, we knew
your mobile was #1 out of
you blew away the
there was untapped
all our national buys.
potential with your
publications.”
Before the end of the first
week your online banners
competitors and
far exceeded our
expectations.”
were performing at #3 out
This client is now under
of all our online buys.”
long-term contract.
TARGETED
PRINT
TARGETED
DIGITAL
ROI
Your vehicle to position yourself in the
thriving communities around Houston, Dallas, Phoenix & Tucson.
CONTACT INFORMATION
Tom Legg
Director of National Advertising
936-521-3422 DIRECT
713-305-2076 CELL
936-521-3392 FAX
[email protected]
100 Avenue A
Conroe, TX 77301
ACCOUNT COORDINATORS
GREATER HOUSTON
AREA
GREATER DALLAS AREA
GREATER PHOENIX &
TUCSON AREA
Leslie Syring-Becerra
(936) 521-3444 DIRECT
(936) 521-3392 FAX
[email protected]
Danny James
(972) 398-4472 DIRECT
(972) 801-3472 FAX
[email protected]
Patricia Dixie
(480) 898-5940 DIRECT
(480) 898-6329 FAX
[email protected]

We Deliver - 10/13 Communications

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