domotex 2010 - Hannover Consultancy

Parquet
New opportunities at
DOMOTEX HANNOVER
Agenda
DOMOTEX HANNOVER:
The platform for all floor coverings
www.domotex.de
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DOMOTEX HANNOVER
3
Wood Flooring Summit
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A strong base for Parquet
• Parquet is a modern product that requires an equally modern presentation
platform!
• DOMOTEX HANNOVER is world wide the leading trade fair for floor coverings
and is the “must” platform for the floor covering industry. All floor coverings are
comprehensively presented.
• The leading trade fair pulls attention for the product „Parquet“ and enables to
prevail against other floor covering products.
• A joint platform combines all providers’ strengths.
www.domotex.de
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A strong base for Parquet
Comprehensive presentation of the industry:
• Only the one who is participating, will have great impact!
• Positive effects on the corporate image through participation!
• Advantage: international trade visitors!
DOMOTEX HANNOVER – the exhibition of the Parquet-industry!
www.domotex.de
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What does DOMOTEX achieve for the Parquet sector:
Great variety of platforms:
exhibition, congress, press
Added value
conferences, special
through communication
display areas,
Relevant topics
services of the
events…
plus interesting cross
Deutsche Messe
connection to new topics
(press services/
promotional material)
Core competence of the
DOMOTEX as an exhibition for woodbased floor coverings
www.domotex.de
Supporting the branch
dialogues
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What does DOMOTEX achieve for the Parquet sector:
Integrated presentation of
the industry
Positive effects on the
corporate image
www.domotex.de
Competitive monitoring
(positioning versus other companies)
Excellent
marketing tool for
export-oriented
companies thanks to a
high percentage of
international
trade visitors
Extensive
national and
international media
resonance
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DOMOTEX combines all the important international target
groups at one place:
Specialist wholesale
and retail trade
Timber trade
Skilled trades
Multiples – association, press
(professional journals, daily news,
interior-oriented public journals/press)
www.domotex.de
Architects, interior architects
and interior designers
Contracting
Specialists
Students,
Apprentices,
Pupils
DIY-Markets
Product engineers and
technicians of the
wood-based industry
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Agenda
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DOMOTEX HANNOVER:
The platform for all floor coverings
DOMOTEX HANNOVER
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www.domotex.de
Wood Flooring Summit
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DOMOTEX 2010
In 2010 DOMOTEX was able to expand the claim as the international leading trade
fair of the floor covering industry:
1.400 Exhibitor from
70 countries
40.000 Visitors
84% of the exhibitors assess DOMOTEX as good or very good
www.domotex.de
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DOMOTEX 2010
Outstanting quality of DOMOTEX-visitors and a high frequency of decision-makers:
71% were from the
top-management
www.domotex.de
89% are involved in
The buying decisions
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Trade fair as the most important tool for customer approach
in %
Participation in the trade fair
68
Personal sales and distribution/
Sale on site
10 5
59
10 5
57
Personal homepage
E-mailing/
Advertising material per e-mail
38
17
Showrooms
37
17
Adverts in professional journals
31
Sending newsletter/
Advertising material per mail
19
25
In-house trade fair/Road show
20
Telephone-Marketing
19
19
17
15
141
Important
Ambivalent
Unimportant
11
14
14
18
23
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Source: Visitor survey 2010 (Institut Wissler & Partner)
81% of interviewed companies estimated the relevance of the trade fairs in the B-to-B-Communication
as “very important or important“ (Source: TheInstitute of the German Trade Fair Industry)
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High internationality of DOMOTEX professional visitors
1%
Eastern-Asia
16%
Middle-East/
Central-Asia
7%
Africa
3%
Rest of Europe
www.domotex.de
Australia/
Oceania
9%
45%
America
Western-Europe
16%
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High visitor numbers from important countries with high
turnover with Parquet
Number of visitors in 2010
17,200
800
Au
st
ria
n
Sp
ai
Fr
an
ce
450
nd
470
Po
la
900
E
O
/S
Ita
ly
1,180
K
/F
I/N
D
G
er
m
an
y
1,300
DOMOTEX 2010
The reaction from professional journals at DOMOTEX 2010 has been throughout
positive:
DOMOTEX 2010:
“(...) two bustling days at the
weekend and a taut Monday
are putting the Messe into
good position.“
www.domotex.de
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DOMOTEX 2010
The reaction from professional journals at DOMOTEX 2010 has been throughout
positive:
DOMOTEX 2010:
“It is going upwards in the
carpet and floor covering
sector. (…) The leading
trade fair for the sector was
again the place where
40,000 professional visitors
got to know the newest
products.”
www.domotex.de
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DOMOTEX 2010
The reaction from professional journals at DOMOTEX 2010 has been throughout
positive:
DOMOTEX 2010:
“Thereby (…) DOMOTEX is
the absolutely leading trade
fair of the floor covering
sector.“
www.domotex.de
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DOMOTEX 2010
The reaction from professional journals at DOMOTEX 2010 has been throughout
positive:
DOMOTEX 2010:
“The one who wants to know
where the journey of the
floor covering world is
aiming towards (…), cannot
avoid visiting DOMOTEX.“
www.domotex.de
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DOMOTEX 2010
The reaction from professional journals at DOMOTEX 2010 has been throughout
positive:
DOMOTEX 2010:
“The efforts of the organizer
to perform an interesting
show again, can only be
praised. They truly achieved
success.“
www.domotex.de
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DOMOTEX 2010
The reaction from professional journals at DOMOTEX 2010 has been throughout
positive:
DOMOTEX 2010:
“The result of this year‘s
DOMOTEX show is
surprisingly positive. (…)
Hence the DOMOTEX has
fulfilled its role and has
strengthened its importance
as the main meeting point of
the branch.”
www.domotex.de
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DOMOTEX 2010
The reaction from professional journals at DOMOTEX 2010 has been throughout
positive:
DOMOTEX 2010:
“The atmosphere was
outstanding, the meetings
were good and plenty – that’s
the résumé of the parquet and
Parquet flooring exhibitors.
Companies who did not
attend, did miss out on
something, that is the opinion
of the crowd.“
www.domotex.de
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DOMOTEX 2010
DOMOTEX 2010 provides a high media resonance:
Numbers of journalists: 463
(139 from abroad)
Press relations in
70 countries world wide
www.domotex.de
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Agenda
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DOMOTEX HANNOVER:
The platform for all floor coverings
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DOMOTEX HANNOVER
Wood Flooring Summit
www.domotex.de
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“Wood Flooring Summit“: Kick Off 2012
Wood Flooring
Summit
Wood Flooring
Summit
DOMOTEX HANNOVER is an annual event,
where all the product categories are presented each year
Annually changing thematic priorities with focus on
selected product categories
As from 2012 the “Wood Flooring Summit“ focuses
the product group Parquet/wood flooring every 2nd year.
www.domotex.de
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Components of the “Wood Flooring Summit“
Communication
Visitor
Marketing
Formats
Exhibition
Area
Parquet
Forum
Press Relations
SUMMIT
(=Platform for the
whole sector)
Individual
Flooring
Business
Lounges
Sustainability
Themes
www.domotex.de
AssociationMeetings/
Convention
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Formats – Exhibition Area
Exhibition Area
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Formats –Forum
Forum
Forum is the market place for information, inspiration and communication.
The perfect interaction between the fields culture, design and processes is a
significant contribution to strengthening the comprehension of the product.
www.domotex.de
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Formats – Forum
• Events for professionals, lectures from
experts of the sector etc.
• Presentation opportunities for
associations, organizations
and universities
• Ideal for reception, information event
or as a meeting point
• Get-Together – gastronomic offer
• Product presentation –
Showcase for innovations
• Media cooperation
www.domotex.de
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Formats – Business Lounges
Business
Lounges
• Convention Center: small, medium,
and large rooms
• Inventory is individually
configurable
• Catering service
www.domotex.de
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Formats – Business Lounges
All benefits at a glance
• Exclusive and individual customer talks and product
presentations in a quiet and private atmosphere
• Business Lounges located at the CC are connected to the
DOMOTEX HANNOVER exhibition area and are easy to reach
• Only registered guests have access
www.domotex.de
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Formats – Association meeting/conference
Association meeting
/conference
• congress/conference
• association night
• press talks
• Utilization of media attention to make association
announcements
• Impulse for industry regarding production,
application, and innovation
www.domotex.de
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Themes – Sustainability
Sustainability
Sustainability is becoming a more and more important communication tool!
“EU Öko-Design-Richtlinie“ (EG-Richtlinie 2009/967/EC)
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Themes – Sustainability
Goals
• Industry information regarding certification
• Exhibitors obtain a platform where they can present their own activities such
as: production, acquisition, recycling, etc.
• Assisted dialog between producer and consumer
• Support from associations
• Producers, suppliers, buyers, retail trade
• Architects, interior architects, interior designers, skilled traders
Implementation
• Lectures and workshops within the scope of contractworld and the Forum
• Guided tours for selected topics
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Themes – Individual Flooring
Individual
Flooring
•
•
•
•
Possibilities of individual designs with Parquet
Presentation at exhibitors stands (guided tour if needed)
Lecture/discussion within the scope of the Wood Forum
Development of new target groups
(for example: introduce the youth to Parquet)
• Design competitions
www.domotex.de
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Communication – Press Relations
Press Relations
•Regional focus at the relevant
Parquet markets
•Extensive editorial coverage in relevant
professional journals and interior/lifestyle
magazines
www.domotex.de
•Guided tours for journalists discovering
the topic “Wood Flooring Summit“
•Guided tours for architects discovering
the topic “Wood Flooring Summit“
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Communication – Visitor marketing
Visitor
marketing
Firm visitor marketing
• Key issue “Wood Flooring Summit“ in promotional material
• Separate visitor brochures “Parquet-Summit“
• Direct addressing of the target group
• Regional focus points in the relevant Parquet markets
• Separate category “Wood Flooring Summit“ on the DOMOTEX homepage
www.domotex.de
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Welcome to the Wood Flooring Summit!!
www.domotex.de
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