2016 Training Packet
Transcription
2016 Training Packet
2016 ArtsFund Associates AGENDA 5:30-6:00pm - Arrival & Dinner 6:00-6:10pm - Welcome & Introduction 6:10-6:20pm - Training Overview 6:20-7:30pm - Breakout Sessions: 1st & 2nd Year | Veteran Associates 7:30-8:00pm - Closing Spectrum, Donald Byrd’s Carmina Burana 2015 at The Moore Theatre, Photo By Tino Tran 1. Training Objectives 2. ArtsFund: What we do 3. 2015 ArtsFund Beneficiaries 4. Why give to ArtsFund? | Individual Giving 5. Corporate Giving | Workplace Giving 6. Assocaites: What you do 7. Prospects: How to approach Seattle Women’s Chorus, Reel Women 2015, Photo by Conrado Tapado of eQuality Images 8. Arts Events 9. Ways to Give 10. Donor Benefits 11. Fast Facts 12. Road Map to Success 13. Last but not least 14. Call Log TRAINING OBJECTIVES “By the end of training today, I should be able to...” 1. Understand what ArtsFund does. What is ArtsFund’s mission and how does it serve the community? 2. Understand my role as an Associate. What do I do? How do I fit into the ArtsFund picture? 3. Understand how to approach and engage my prospects. How do I turn a prospect into a donor? 4. Proceed on my roadmap to success. 1 What are the next steps? ARTSFUND: What we do Mission: ArtsFund strengthens the community by supporting the arts through leadership, advocacy and grant making. For over four decades, ArtsFund has strengthened the community by raising funds from individuals and businesses to support the region’s nonprofit arts sector through grants and other organizational assistance. Through our widely respected allocations process, ArtsFund has distributed more than $73 million in grants throughout King and Pierce Counties. Thanks to the gifts from companies and individuals, in 2015 ArtsFund awarded grants totaling more than $2.4 million. ArtsFund is the only non-profit whose primary mission is to fund the arts sector as a whole in the Puget Sound region. We’ve had a major sustaining impact on the cultural institutions of this region while helping to foster growth of new and emerging ones. ArtsFund is the top corporate funder for many of our region’s major arts organizations (e.g. 5th Avenue Theatre, ACT Theatre, Henry Art Gallery, PNB, SAM, Seattle Children’s Theatre, Seattle Rep, TAM, Village Theatre). ArtsFund also grants to younger organizations such as On the Boards, Richard Hugo House, Seattle Repertory Jazz Orchestra and Whim W’Him. In addition to our grantmaking, ArtsFund supports the sector in 3 key ways: 1) We invest in emerging leaders through programs like the ArtsFund Associates and Board Leadership Training. 2) We provide collective resources not otherwise accessible to individual arts organizations such as the ArtsFund Conveninings, community databases, and regional arts crowdfunding platform. 3) We advocate for the value of the arts sector in our community through legislative initiatives such as CAWA (Cultural Access Washington), BFA (Building For the Arts) and the Economic Impact Study. Vision: A community with a dynamic and world-class arts and cultural sector where the arts are accessible to all and valued as a central and critical component to a healthy society. 2 2015 ARTSFUND BENEFICIARIES | KING COUNTY 5th Avenue Theatre ACT Theatre Artist Trust Auburn Symphony Orchestra Bellevue Arts Museum Book-It Repertory Theatre Burke Museum of Natural History and Culture Central District Forum for Arts & Ideas Early Music Guild of Seattle Earshot Jazz Society of Seattle EMP Museum Frye Art Museum Henry Art Gallery Intiman Theatre Jack Straw Productions Jet City Improv Nordic Heritage Museum Northwest African American Museum Northwest Film Forum On the Boards Pacific Northwest Ballet Richard Hugo House Seattle Art Museum Seattle Arts & Lectures Seattle Chamber Music Society Seattle Children’s Theatre Seattle Men’s Chorus/ Seattle Women’s Chorus Seattle Opera Seattle Pro Musica Seattle Public Theater Seattle Repertory Jazz Orchestra Seattle Repertory Theatre Seattle Shakespeare Company Seattle Symphony Seattle Theatre Group SIFF Spectrum Dance Theater Taproot Theatre Company Three Dollar Bill Cinema Town Hall Association UW World Series at Meany Hall Vashon Allied Arts Velocity Dance Center The Vera Project Village Theatre Whim W’Him Wing Luke Museum of the Asian Pacific American Experience | PIERCE COUNTY Broadway Center for the Performing Arts Museum of Glass Northwest Sinfonietta 3 Tacoma Tacoma Tacoma Tacoma Art Museum Musical Playhouse Opera Symphony Orchestra Why give to ArtsFund? | INDIVIDUAL GIVING A contribution to ArtsFund is the best (and easiest!) way donors can impact the overall arts ecosystem. Ticket prices cover less than 50% of the cost for arts organizations. The dollars donors provide help cover the significant shortfall in general operating support. In 2015, ArtsFund’s grant process helped our grantees: Produce over 10,000 productions and exhibits reaching more than 7.1 million patrons Fill the gap in arts education by providing over 786,000 students access to the arts Increase access where cost is a barrier by providing 1.45million free or discounted tickets Did you know? Broadway Center for the Performing Arts – runs a youth violence prevention program in 13 economically challenged and geographically isolated schools and 6 inner city schools. Frye Art Museum – provides workshops for those living with dementia and their care partners, and partners with Path with Art in arts programming for adults recovering from homelessness, addiction, and mental-health challenges. Seattle Shakespeare Company - serves more than 24,000 youth annually across Washington State and in the Seattle area through programs in classrooms and in their theatre. Your Support Makes an Impact The Arts are essential to a healthy community - they enhance development, create jobs, spur urban renewal, attract new businesses, draw tourism dollars, and create an environment that attracts skilled and educated workers. A vibrant cultural environment is vital to our quality of life. When you support the arts, you help to make your community more attractive to current and future residents. What if I already give to the Ballet/Symphony/Opera? That is fantastic - we encourage all of our donors to support the specific arts organizations they love. By also donating to ArtsFund, you are supporting the region’s arts ecosystem - from small, growing organizations to the larger established ones, across disciplines - leveraging the power of collective impact and strengthening the sector’s foundation. Additionally, ArtsFund provides unrestricted gifts, often cited as the hardest for arts organizations to raise, and yet, the most critical. You say ecosystem - what does that mean exactly? ArtsFund’s annual grants reach between 55 and 60 organizations. We awarded $2.4 Million in grants last year. Adding our additional funding initiatives and capacity building and leadership programs, we serve over 60 arts & cultural organizations per year. Our support enables the cultural programming which put Seattle on the map, the cutting edge, the emerging and expanding, the contemporary and classical and the exploration of the intersection between arts and ideas. General Operating Support — why is that important? ArtsFund is often the single largest source of unrestricted funding for cultural orgs in our region. We grant the kind of funding that allows these organizations to provide not only programming, but outreach, arts education and access. Nothing frees the creativity of an arts organization like having the business side of its house in order. ArtsFund supports financial stability through annual awards of operating support. 4 CORPORATE GIVING | WORKPLACE GIVING We are fortunate to have hundreds of companies contribute to ArtsFund’s annual campaign, many who have been donors since our inception – 45 years ago! ArtsFund is proud to include Microsoft, The Boeing Company, Bank of America, Expeditors, PACCAR, POP, Sellen Construction, Starbucks, US Bank, and Wells Fargo among our top donors. Why do companies chose to support the arts? The four reasons cited most often as most important are all in the area of how the community (including businesses’ employees and their families) benefits from the arts: the arts improve the quality of life in the community, help create a vibrant community and society, improve academic performance for students and arts organizations offer education initiatives that benefit the community. (BCA National Survey of Business support for the Arts, 2014) For a complete donor list, visit the Our Supporters page at www.artsfund.org. Workplace Giving ArtsFund workplace giving provides a company’s employees the opportunity to support the community’s arts and education programs with one efficient gift through a workplacebased campaign. All ArtsFund drives are developed closely with the hosting company, reflecting the organizations personality. Most often taking place in the spring or in conjunction with the company’s United Way drive, workplace giving campaigns allow employees to support the arts alongside the health and human services sector. Workplace Giving Campaigns give employees Convenience Write a check Make a pledge and pay off later in a one-time payment or installments Make a credit card gift Payroll deductions in one-time payments or in installments (if available) Freedom - Choice to participate, how much to give and ways to give Education - A peak into the local arts and cultural organizations Teamwork - Employees working towards a common goal Integrate - Bring the arts into the workplace with entertainment to kick start the giving How to get involved? Contact Chantilly Chiles at [email protected] or 206-788-3043 to discuss the next steps in rallying your workplace to support the community through giving to the arts! 5 ASSOCIATES: What you do The ArtsFund Associates Program is a volunteer corps of business professionals committed to supporting the arts and strengthening the community through fundraising. “ ArtsFund allows you to be at the center of all the arts in our area. By supporting more than 60 Puget Sound groups, large and small, in every artistic discipline, supporting ArtsFund allows you to be a part of how they inspire our community, and create a sense of pride for the people living here. ” Act 1 final scene of Seattle Opera’s new production of Semele. © Avi Loud photo As an ArtsFund Associate, you are the collective voice of the Seattle arts sector on behalf of ArtsFund. We encourage you to engage, experience and explore new and meaningful art for the next 5 months (and beyond). Through these encounters, you will learn more our vibrant culture and can effectively advocate for the arts in our community. Seattle’s art scene is thriving like never before - but the financial support is lacking. This is where ArtsFund and you as an Associate can help! Nearly 115 passionate volunteers like yourself have come together to make a difference. Invest in the art, invest in this community. 6 PROSPECTS: How to approach The Narrative I am a volunteer with ArtsFund, a nonprofit organization that supports the Puget Sound region’s arts ecosystem. For nearly 50 years, ArtsFund has been helping to sustain the established nonprofit arts organizations and fostering new and emerging ones. We are a catalyst for artistic expression and engagement with the arts. We raise money from individuals and corporations and distribute funds across a broad range of arts disciplines. ArtsFund is the easiest (and most efficient) way to give and you know your money is having a broad impact. We provide the kind of funding that allows our region’s arts and cultural organizations to provide programming, outreach, arts education and access. We are forward facing, advancing innovative programs and leadership development. Join us in strengthening the community by supporting the arts! The “Ask” 1. Understand (and practice outloud) the narrative. 2. When first reaching out to a business, contact them with the phone number provided to you by ArtsFund. If that person is gone or not the right person to talk with, ask if you can be connected to the person who in charge of community giving. 3. Introduce yourself. Provide your name, employer if appropriate, and inform them that you are a volunteer for ArtsFund. 4. Ask if they have a brief moment to talk and thank them for any past donations if they are donors! 5. Briefly explain what ArtsFund is and ask if they are personally familiar with us as a non-profit. 6. Touch on some impact points. The Arts... 7. Gage their interest! Then ask if.... >> Are a source of inspiration that make our community a more vibrant place to be. >> Organizations in our area experienced 1.2 million visits from K-12 students last year. >> Boost tourism and employ over 35,500 people in the Puget Sound. >>They would like to come to a free arts event that is a fundraiser for ArtsFund? >> If they may be interested in making another donation this year (if they gave last year)? >> If they would like to increase their gift from last year? >> A pledge form sent to them in the mail? >> The ArtsFund website or phone number to make a donation over the phone? 8. Respond accordingly. Would they like... >> An invitation to the arts events via email? 7 9. Thank them! ARTS EVENTS Arts Event #1: Wing Luke Museum Thursday February 11th | 5:30pm Do You Know Bruce? Breaking Barriers, Khmer American, and Tatau Exhibitions Arts Event #2: Seattle Repertory Theatre Thursday March 3rd | 6:00pm Technical Dress Rehearsal of Luna Gale (155 Mercer St, Seattle, WA 98109) (719 S King St, Seattle, WA 98104) Arts Event #3: 5th Avenue Theatre Thursday April 7th | 5:30pm A Night with Janis Joplin (1308 5th Ave, Seattle, WA 98101) Arts Event #4: Seattle Art Museum Monday May 2nd | 5:30pm Kehinde Wiley: A New Republic (1300 1st Ave, Seattle, WA 98101) *Events are subject to change These arts events are one of your greatest assets as an Associate! Utilize these events to start the conversation between you and your prospects. Invite them to join us for world class art following an exclusive and FREE reception! Each event will have remarks from the arts organization, ArtsFund and leaders in the industry. It’s a behind the scenes look that you can’t get anywhere else! This is your opportunity to strategize. Some prospects take time and intentional effort on your part before they make a gift to ArtsFund. Hosting them at an arts event is a fantastic opportunity to cultivate their relationship as a donor to ArtsFund. Everyone in attendance needs to RSVP in advance. Space is limited. All prospects and guests must be accounted for using the distributed event form. For the 1st event, all Associates are welcome to invite 1 prospect. For events 2-4, all Associates are welcome to invite up to 2 prospects. Space is limited to 120-150 people per event and a waitlist may be formed based on demand. Pacific Northwest Ballet’s Noelani Pantastico and Lucien Postlewaite in Jean-Christophe Maillot’s Roméo et Juliette. Photo © Angela Sterling. Hip-Hop Artist Residency showcase in EMP Sky Church. Photo by Brady Harvey. 8 WAYS TO GIVE ArtsFund appreciates and accepts donations of all shapes and sizes. Here are some helpful guidelines: WHO INDIVIDUALS Individuals can give in the form of cash, credit card, check, stock or bequest. Individuals may also give the gift of a tangible item (gift in-kind) if ArtsFund has accepted the gift in advance. Useful in-kind gifts from individuals include items such as professional services or gift certificates. CORPORATIONS Businesses can give in the form of cash, credit card check or stock. Businesses may also give the gift of a tangible item (gift in-kind) if ArtsFund has accepted the gift in advance. Useful in-kind gifts from businesses include pro bono design or printing. HOW PLEDGE YOUR GIFT IN ADVANCE You can pledge a gift before you pay and request to be invoiced. You can pledge individual, corporate or in-kind donations via a paper pledge form or via our website. Make your pledge any time to be paid before the Campaign ends on June 30th or the end of the year on December 31st. ONE TIME GIFT One-time gifts can be given via cash, credit card, check or stock. You can mail one-time donations to ArtsFund or submit them via our website. You may also call and give us your credit card number over the phone. RECURRING GIFT If you would like to pledge a one-time gift and pay it off monthly or quarterly you can do so by filling out a pledge form, visiting our website or giving us a call. PAYROLL DEDUCTIONS We have payroll deductions options setup with several companies in the Puget Sound. If your company does not do this but would like to please contact Chantilly Chiles at [email protected] or 206-788-3043. MATCHING GIFTS There are several companies in the Puget Sound who offer employee matching such as Boeing, Microsoft and Starbucks. Check with your employer to see if they match charitable contributions. Requesting a match from your company is a great way to ensure that your support is maximized! 9 Donate Online via credit card at Mail Checks or Money Orders www.artsfund.org ArtsFund PO Box 19780 Seattle, WA 98109 Call and Donate 206-281-9050 | INDIVIDUAL DONOR BENEFITS | CORPORATE DONOR BENEFITS ARTS BENEFACTOR CIRCLE $25,000 and up: Gold Club - Complimentary Seating for you and up to three guests at a VIP table at the Celebration of the Arts Luncheon. Includes an invitation for you and your guests to the Spotlight Evening. All benefits listed below. $10,000 – $24,999: Conductor’s Circle - Enjoy the Conductor’s Circle Concierge Program: Contact the Director of Programs & Board Relations, and ArtsFund will arrange two complimentary tickets with preferred seating for up to two performances of your choice. Will also arrange priority seating for other shows where you wish to purchase tickets. Not available for all dates and shows/two week advance notice required. - Invitation to the Conductor Circle Evening, an intimate gathering of Conductor Circle members which includes an inside look at the arts in our community. - All benefits listed below. $5,000 – $9,999: First Chair - First Chair Lounge Privileges: Your name will always be on the list to receive access to the private Paramount Club lounge at the Paramount Theatre, and exclusive Producer’s Club lounge at the 5th Avenue Theatre. Enjoy the amenities these lounges have to offer anytime you attend a show. - All benefits listed below. $100,000 and up - Spotlight feature on ArtsFund’s webpage in rotation with other donors at this level. - Newsletter article highlighting your company in rotation with other donors at this level. -All benefits listed below. $50,000 – $99,999 - Recognition on temporary, rotating signage in arts organization lobbies. - All benefits listed below. $25,000-$49,000 - Concierge Program: Contact the Director of Programs & Board Relations, and ArtsFund will arrange four complimentary tickets with preferred seating to up to four performances of your choice. Will also arrange priority seating for other shows where you wish to purchase tickets. Not available for all dates and shows/ two week advance notice required. - Company highlighted on ArtsFund’s social media outlets. $10,000-$24,999 - Invitation to ArtsFund Holiday Party and other special events with arts, business and community leaders. - All benefits listed below. $5,000-$9,999 $2,500 – $4,999: Encore - Recognition in ArtsFund’s grants recipients programs. - Invitation to Encore Event which provides donors - All benefits listed below. with an inside look at the current local arts scene and features presentations from prominent figures $2,500-$4,999 in the local arts community. Past years have - Name displayed to over 1,000 people during slideincluded receptions at the Chihuly Garden and Glass. show at Celebration of the Arts Luncheon. - Recognition in ArtsFund’s grants recipients - All benefits listed below. programs. - All benefits listed below. ALL CONTRIBUTORS: - Recognition in ArtsFund annual report. $1,000 – $2,499: Spotlight - Subscription to and recognition in 3 ArtsFund newsletters. - Invitation to ArtsFund’s Holiday Party, Arts - Invitation to Celebration of the Arts Luncheon and Benefactor Circle Spotlight Evening and other recognition in Celebration of the Arts Luncheon program. special events. - Recognition on ArtsFund website donor list. - All benefits listed below. ARTSFUND MEMBERS $250 – $999: - Receipt of ArtsAccess Discount Calendar providing “buy one get one free” discounts to dozens of performances and exhibits throughout the year. - All benefits listed below. ALL CONTRIBUTORS: - Recognition in the ArtsFund annual report - Subscription to and recognition in ArtsFund Newsletters. - Invitation to annual Celebration of the Arts Luncheon, and recognition in the luncheon program. - Recognition on ArtsFund’s website donor list. 10 FAST FACTS Why do arts groups need money – why aren’t ticket sales enough? Even the most successful nonprofit arts groups in this country earn 40 to 60% of their total operating budgets from ticket sales. Arts groups make it a priority to keep ticket prices affordable and to give away free or subsidized tickets, ensuring the broadest range of people can participate. Often, the missions of these groups extend beyond merely the production of arts exhibits and performances to include provision of arts education programs and other forms of community outreach. Does ArtsFund accept pledges, and allow the donor to pay later? Yes! ArtsFund can book a pledge based on a conversation or e-mail and the donor can pay it any time in calendar 2016, preferably by May 31st, the end of the campaign. Some donors send their checks as late as September or October. Again, it is really okay as long as the pledge is paid before December 31st, 2016. What areas do ArtsFund’s general operating grants serve? King and Pierce Counties; Donors can designate all or part of their gifts to either or both. How much money does ArtsFund give away? Last year we allocated over $2.45 million in grants from all sources. Does ArtsFund accept in-kind gifts? What kinds? What do you use them for? Yes! ArtsFund is very good at making the most of in-kind donations. If one of your prospects is interested in making an in-kind gift, please ask a staff member to find out if it’s something we can use before accepting the gift. When does ArtsFund’s Campaign begin and end? Campaign 2016 officially launched on November 2, 2015 and ends on May 31, 2016. 2014 - Arts Impact $2.4 billion was generated in the Washington State economy from the activity of nonprofit cultural organizations and their patrons in King, Kitsap, Pierce and Snohomish Counties (according ArtsFund’s 2014 Economic Impact Study). of sales impacts come from 30% outside the area 35,376 total jobs supported 13.4 million patron visits 1.2 million visits by K-12 students How does ArtsFund determine which arts groups get grants and how much each gets? ArtsFund’s thorough grant-making process involves professional grant makers from our largest corporate donors (The Boeing Company, Microsoft Corporation, Safeco Insurance, etc.) and several private philanthropists. Separate committees review comprehensive applications and conduct interviews in King and Pierce Counties. Groups typically send three representatives to be interviewed, usually the Board President or Chairman, the Managing and/or Artistic Director, the CFO or Board Treasurer or a senior member of the development staff. Discussions cover artistic aspirations and accomplishments as well as the practical aspects of the business operation. In the months following announcement of the annual grant decisions, applicants can elect to meet with ArtsFund President and CEO Mari Horita for specific feedback. Can I donate to a specific Arts Group? If you love only one arts group, we recommend you give to it directly. But then consider one additional gift to ArtsFund to support all the other arts groups to which you do not give but upon which the group you love depends as part of our thriving “arts ecosystem.” Is there a minimum gift a company/individual can give? 11 There is no minimum gift. We encourage gifts of any size! ROAD MAP TO SUCCESS At this Training, you will receive a handful of prospects to get you started on fundraising. These prospect leads are based on how you filled out your ranking form, any new prospects you submitted online, and someone who may be interested in making a contribution that ArtsFund would like you to engage with. As we go throughout the campaign, certainly submit any new prospects you may have through the online form. This will allow us to be aware that you solicited a gift from this person or business when we receive the donation. Please keep detailed notes on your prospects regarding any changed contact information, their attendance at arts events, if they made a pledge when and how are they planning to pay it off, if they are unable to donate this year, would they like us to reach out to them next year? The more info you can provide us, the better! Yes, this program is designed to maximize our impact as fundraisers, but success in the program is not measured solely in dollars or points. Here are some ways to make the most of your time with us: >> Strive to visit arts organizations that you’ve never been to before! We are fortunate in the Puget Sound to have a wide variety of art at our finger tips. >> Know someone interested in joining us next year as Associate? Encourage them to apply! >> Increase your personal donation! It helps when asking others for contributions. Feel empowered when doing your “ask!” >> Set some individual goals for yourself: Examples: Do something outside of your comfort zone Be consistent with prospect follow up Share the ArtsFund Mission with your friends Aim for perfect 100% attendance at your team meetings Connect with 10 of your fellow Associates outside of your team Visit 5 new arts organizations that you’ve never been to Your 2016 Goal: _____________________________________________ At the end of the campaign, we ask that you fill out a prospect report (to be provided closer to May 31st) that will keep us up to date on how you left things off on your individual and business prospects. This will help us if you are to return to the program, and in reassigning the business prospects to future Associates! 12 LAST BUT NOT LEAST The Associates Website is a hub of information containing all types of useful documents to help you throughout the Campaign. Some materials you can find on the website include: Donor BenefitsPledge Form E-mail TemplatesArts Events One-Pager ArtsFund NewslettersKickoff and Training Packets >> www.artsfund.org/associates-intranet or >> scroll to the bottom of the homepage www.artsfund.org and select “Associates Site” Log on using the password “Associates2016 Associates2016 Questions? Concerns? Need Assistance? Don’t hesitate to reach out to any of the following: ArtsFund Development Assistant: Chantilly Chiles - [email protected] | 206-788-3043 2016 ArtsFund Associates Board Chair: Mahi Demissie - [email protected] 2016 Co-Captains: Adrienne Woods - [email protected] & Hulya Kayir - [email protected] Allison Kramer - [email protected] & Blanche Maxwell - [email protected] Carrie DeBacker - [email protected] & Christina Dabbagh - [email protected] Cassandra Conyers - [email protected] & Veronica Esquibel - [email protected] Daemon Das - [email protected] & Vanessa Wood - [email protected] Denise Nakamura - [email protected] & Michelle Chun - [email protected] Gail Norvell - [email protected] & Larry Norvell - [email protected] Julie Wilbert - [email protected] & Sarah Gross - [email protected] Lucy Casiano - [email protected] & Robert Cardona - [email protected] 13 CALL LOG Prospect Name Date/ Time Method of Contact Outcome Folow up? Notes 14