Today`s KTTS is the Ozarks` Heritage Country Station.

Today’s KTTS is the Ozarks’ Heritage Country Station.
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KTTS Awards and Recognitions
KTTS-FM, in Springfield, Missouri, is one of 10 winners of the National
Association of Broadcasters (NAB) 28th Annual Crystal Radio Awards.
Since 1987, the NAB Crystal Radio Awards have recognized stations for
their outstanding year-round commitment to community service.
The winners were announced on April 14, 2015 at the NAB Show Radio
Luncheon in Las Vegas.
“The NAB Crystal Award is among the highest honors our stations can
receive, as it acknowledges our true mission: to serve our markets as local
broadcasters,” Steve Wexler, vice president of radio, said in an email
congratulating the Springfield radio team.
KTTS is Springfield’s only live and local station broadcasting 24 hours a
day, seven days a week. Our radio news team is Missouri’s largest.
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KTTS Awards and Recognitions
2014
2013
RADIO TELEVISION DIGITAL NEWS ASSOCIATION
EDWARD R. MURROW REGIONAL AWARDS
KTTS receives TWO Regional Murrow Awards
RADIO TELEVISION DIGITAL NEWS ASSOCIATION
EDWARD R. MURROW REGIONAL AWARDS
KTTS receives FIVE Regional Murrow Awards
MISSOURI BROADCASTER ASSOCIATION AWARDS
Complete Newscast ~ 1st Place
Breaking News ~ 1st Place
Sports Reporting ~ 1st Place
MISSOURI BROADCASTER ASSOCIATION AWARDS
KTTS News 1st Place for Newscast
KTTS News1st Place for Sportscast
2012
RADIO TELEVISION DIGITAL NEWS ASSOCIATION
EDWARD R. MURROW REGIONAL AWARDS
KTTS receives NATIONAL Murrow Award for Best Continuing Coverage of the
Joplin Tornado
KTTS receives FOUR Regional Murrow Awards
MISSOURI BROADCASTER ASSOCIATION AWARDS
KTTS News 1st Place for Newscast
KTTS News 1st Place for Sportscast
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KTTS Station Description
Today’s KTTS
Ozarks’ Heritage Country Station. Nominated six consecutive years as the Country Music
Association Small Market Station of the Year.
Regional 100,000 Watt signal blanketing all of Southwest Missouri with Country’s Best music and
local news/weather 24-hours a day, 7 days a week.
KTTS plays the biggest hits from the biggest stars. KTTS is also committed to our community as
the Ozarks leading media outlet for local community events and charitable organizations.
Music
All your favorite artists such as: Kenny Chesney, Brad Paisley, George Strait, Jason Aldean, Luke
Bryan, Blake Shelton, Carrie Underwood, Keith Urban, and Miranda Lambert keep our listeners
coming back for more.
On-air Contests and Promotions
News & Weather
Official St. Jude Children’s Hospital Partner
EZ Winning Weekends
Christmas Crusade
Ozarks Official Country Concert Station
Beat the Bovine
WorkDay Bonus Pay
24 Hours a Day!
Go Patrol Traffic
Every 10 minutes (6am-8:30am, 4pm-6pm)
KTTS Interactive Radar
Breaking News - When news breaks, we break in!
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KTTS - Our Audience
Each week more than 100,000 people listen to KTTS-FM “Country’s Best” in the 3-county metro
area (Greene, Christian & Webster Co.).
From “Go Patrol” traffic reports, to Breaking News and Weather, to the evening drive home, the
KTTS audience is actively-engaged.
Prime Earning Years
Families
• 20% more likely to have $75,000-$99,000
Household Income
• 106% more likely to have 3 or more Teens
• 12% more likely to own their home
High Profile Occupations
Other
• 80% more likely employed in
• Farming/Forestry/Fishing
• 44% more likely employed in Craft &
Repair/Precision position
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38% more likely planning home improvement projects
46% more likely to purchase a new auto
43% more likely to purchase a new auto this year
21% more likely used a real estate agent this year
College-Educated
• 18% more likely to have some College
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KTTS Coverage
All of Southwest Missouri!
(Covering 23,000 Square Miles with 100,000 Watts!)
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Scripps Digital Capabilities
Web Display
Mobile Display
Sponsorships
& Contesting
• Static/ Animated
• Display ads
• Mobile Pre-roll
• Interstitials
Targeting Options:
• Section
• Mobile and/or Desktop
• Mobile App
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Synchronized
Expandable
In-Banner Video
Pushdowns
Rich Media
Own-the-Day
Dynamic
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Contests
FACEBOOK Posts
E-mail Newsletters
E-mail Marketing
Section
Sponsorship
Ad Options:
• Banner Ads
• Video Ads
• High-Impact Ads
• Mobile Ads
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Mobile
• With 125 million smartphones in the hands of U.S. customers,
the game has changed. (comScore.com)
• More than 1 in 3 minutes spent online are NOT on a PC.
(comScore.com)
Promoted Via Banner
Ads
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KTTS Mobile
Reach Your Audience At Any Place, Any Time! While They’re On The Go!
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47% of American adults get local news from their cell
phone or tablet*.
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Build your brand with mobile ads on mobile sites and
apps.
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iPad, iPhone & Android apps.
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Simple creative delivers results with a high clickthrough rate.
Users can tap the banner to call
you directly, or link your ad to
your mobile website
iPhone/Android:
iPad/Tablets:
•Open ad, banner ad, box ad positions
•Leaderboard and Open ad
•File Type: JPG or GIF
positions
•Clickable Options
•File Type: JPG or GIF
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Click-to-Call
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Click-to-App
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Click-to-App
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Click-Through to URL
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Click-Through to URL
* Pew Research Center, State of the News Media
•Clickable Options
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Own-The-Day! Homepage Takeover
Wallpaper/Skin plus ALL ad units on the page
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Pencil Pushdown Ads
Features
• Initially 1000x300 then to 1000x30
• One 1000x300 per unique user per day
• 1000x30 displays for all users sessions
• Homepage exposure
Advantage
• Fixed position on the page gives you a
consistent presence throughout the day
Benefit
• Large advertising space allows you to
display your message in an engaging way.
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Static and Animated Display Ads
Features
• Static or Animated
• Sizes: 728x90, 300x250
300X250 Medium Rectangle
Advantages
• Large, loyal audience
• Ads can be placed within specific section of the
KTTS.com website (Home, News, Sports, Photo
Galleries, etc.)
Benefits
• Ability to achieve effective reach and frequency
through multiple user interactions with your brand
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B2C Email Marketing
Reach Your Target Customer By
Delivering Directly To Their Email
Your customers check their email several times a
day. Reach them where they are… their inbox!
You provide the info you want to share, and we’ll
share it with our database.
Extend your brand awareness and services to our
database with great offers for your services to get
new customers.
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Contesting / Sweepstakes
Who Doesn’t Like To Be A Winner?
Grow your customer base and keep them engaged in a fun way.
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Online contests/sweepstakes can feature your business.
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A fantastic tool to build your brand awareness
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We take care of the Official Rules!
Custom Contest Types
• Submit a Photo (cutest baby, look-alike, etc.)
• Enter to win (win tickets, electronics, etc.)
• And More!
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Contesting / Sweepstakes
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The E.W. Scripps Company
The soul of our communities, on-air
and online
With radio, the more local you are, the more in-tune
with your community.
Scripps' radio stations have an intense focus on local
programming that connect us to the people of our
communities. Our formats reflect the tastes of our
listeners. In addition to a strong lineup of local talent,
you’ll hear great rock songs in places like Omaha,
Nebraska, and Boise, Idaho. Country stars shine in
Knoxville, Tennessee; Tulsa, Oklahoma; Wichita,
Kansas; and elsewhere. The most popular
contemporary music airs in Tucson, Arizona. And
diehard fans stayed glued to live play-by-play for the
Brewers, Packers and Bucks in Milwaukee.
For news and talk stations, the discussions are lively
when it comes to news, current events and sports. Our
listeners also rely on timely information to alert them to
approaching storms, avoid traffic on their way to work
and stay on top of breaking news.
The Scripps Digital group is growing and gaining momentum with
new product offerings, enhancements, and technology that gives
Advertisers more options than ever before to find the information
and entertainment they want and need.
Scripps Radio is “in”: In-volved, In-depth and In-touch
with our local markets.
The Scripps National Spelling Bee is the nation’s largest and
longest-running educational program administered on a not-forprofit basis. It helps to develop correct English usage that
participants retain for life.
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