Marketing with Harrison Hall Racing

Transcription

Marketing with Harrison Hall Racing
HARRISON HALL RACING
• Started racing at the age of 5 and has won 5
championship since he started racing
• Harrison is the youngest driver to ever win a race or
championship in a dirt modified
WHO IS HARRISON HALL?
Harrison Hall is the driving talent for Harrison Hall Racing and
shows his incredible driving skills by piloting everything from a
Modified to Late Model's at some of the toughest race tracks in the
country. Harrison's resume of racing is second to none! As part of
his driver development, Harrison runs various tracks and racecars
to help with his career development. He has caught the eye of the
sport’s top racing figures including Max Papis, Ty Dillon, Austin
Dillon and their father Mike Dillon along with many at Richard
Childress Racing & Team Dillon Racing.
CAREER HIGHLIGHTS TO DATE
2011:Won 9 out of 12 features in karting division
Won Rookie of The Year title
Won series championship
Two consecutive wins at "The Rumble" in Fort Wayne, IN which caught the eye
of Tony Stewart
2012:Won all feature races at his home track
3 feature wins and never finished outside the top three in Great Lakes Sprint Series
Win at Commercial Point Street Race home track of Indy Car standout Sara Fisher
Top 3 finishes in eight races at Camden OH, South Bend IN, Norway Il, New Castle IN
Nine top 3 finishes across four different states and race tracks
Great Lake Sprint Series Champion
Ranked #1 in the East Conference karting division
2013:Raced in the Rookie Sportsman and Sportsman Class in karting division
Rookie Sportsman Champion
Clean sweep of all heat and feature races
4 out of 6 feature wins in the Sportsman Class Division
Began racing dirt modified
Dirt modified feature wins at Jackson County Speedway in Ohio and Willard Speedway in Kentucky
Finished second in points at Jackson County Speedway

Rookie of The Year in dirt modified division at Jackson County Speedway
Recognized by the Kentucky State Senate for winning his Feature at Willard Speedway
2014:Track Champion at Brushcreek Motorsports Complex in the Dirt Modified Division
12 Feature Wins
29 Top 5 finishes
Wins and top five finishes spread out over several race tracks
Finished second in points at Jackson County Speedway
Cover Story in the August Issue of Dirt Modified Magazine, multiple radio, TV and magazine interviews
2015: Young Gun Award from DARF (Daytona Auto Racing Fan)
Track Champion at 35 Raceway Park
9 Feature Wins

Competed in both a dirt Modified and full Modified
Placed Children's Dream Racers at Cincinnati Children's Hospital
Track time at Concord Speedway in NC driving a Legend Series racecar for Tiger Tom Pistone
Quick track time at Go Pro MotorPlex Park in Mooresville NC under the guidance of Max Papis
Personal guest of RCR at the Sprint All-Star Race at Charlotte Motor Speedway
Guest of Seals-it at PRI in Indy having multiple autograph sessions and interviews
2016: Will continue to compete at Atomic Speedway and Jackson County Speedway in a dirt Modified
Continue drive for another championship race season
Begin driving dirt Late Model
Driver development in asphalt Late Model
Will be placing another Children's Dream Racer at a children's hospital TBA
Aside from racing at multiple tracks in several
states, his church, community, school and friends
are Harrison’s greatest passion as he works to
maintain a healthy balanced lifestyle. Harrison is
an excellent student who enjoys assisting
community members with various needs.
Harrison strongly believes in giving back and
donates all his winnings to a charity called
Children’s Dream Racers which builds racing
simulators for children to use who are in the
hospital.
MEDIA
Harrison is well recognized in
the sport and can be found on
several media outlets.
PHOTOS OF HARRISON IN ACTION
MARKETING WITH HARRISON HALL RACING
Is your company in need of a new marketing avenue? Are your
current marketing plans not working? Then you should consider
marketing your company with Harrison Hall Racing!
Your company will receive instant recognition by being
associated with Harrison Hall Racing.
The team races from early March to November but is active all year
long with presence at shows and other events. The team also
publishes ongoing stories and press releases throughout
the year that will include your company name.
We have several marketing plans to fit any of your company needs
and plans.
The following slides will provide additional information on who you
will reach.
WHO YOU WILL REACH – INCOME LEVELS
23%
$50K to $100K
20% Under
$30K
29%
$30K to $50K
28%
$100K +
WHO YOU WILL REACH - GENDER
40% Female
60% Male
WHO YOU WILL REACH – AGES
Prime spending ages
25 to 54
Under 24
45-54
25-34
35-44
DEMOGRAPHICS BY THE NUMBERS
The demographics of the fans are the perfect audience for increasing your brand awareness and
market share.
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72% of fans base buying decision on those companies they see
involved in advertising and marketing via the sport. This is the highest of any sport.
60% male and 40% female audience.
85% of those female fans make the buying decision for the household.
29% of fans have an income between $30,000 to $50,000 per year
23% of fans have an income between $50,000 to $75,000 per year
21% of fans between the ages of 25 to 34
The bullet points above are the prime ages for spending and for influencing
those spending decisions
31% of fans are employed as professionals
17% of fans are employed in management positions
37% of fans are employed in skilled labor jobs
64% of fans are married
EXAMPLES OF MARKETING WITH HARRISON
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Visual branding (logo, banners, advertising, product displays).
Announcers using your company name as a team sponsor.
Website branding.
Website links from your company website to the team’s website.
Website links from team’s website to your company website.
Team and/or drivers Facebook & Twitter pages with updates about your company involvement with team
Print media with your company logo images and advertising.
Company logo on racecar and equipment.
Company logo on all racing and team uniforms.
Driver fire suit done with your company logo’s (primary sponsorship).
Store displays, print ads, online promotions, radio spots, driver appearances.
Team racecar hauler with your company logos on it. Hauler is brought to all racing and non-racing events.
The hauler is seen all over the area as it transports the racecar to each event. That means your company will
gain extensive brand exposure from the hauler done with your company logo on it.
Press release regarding your company involvement with the team and team updates and results.
Your company employees and your business partner’s employee’s involvement and attendance at races and
events.
Increased employee moral by having your company involved with the team (known fact that employee
morale has increased when they feel like “part of the team”).
Racecar on display at all races and available for display at area events as agreed upon by all parties.
Co branding and marketing opportunities with other companies involved with the team and racing series.
Cross marketing opportunities with your business partners.
“Hero” autograph cards with your company logo and information.
And so much more!
SUMMARY
Currently Harrison Hall Racing with driver Harrison Hall is looking for primary and associate sponsor
marketing partners.
As a sponsor and marketing partner of the team your company will receive all of the brand exposure
outlined in this document. Based on the total number of brand loyal buying consumers you will reach,
the cost per consumer is only pennies on the dollar. As a sponsor marketing partner with the team, a
program will be developed depending on what your company desires. The monetary commitment for
this program will be based on the budget that your company wishes to spend.
The exposure your company will receive is extensive and the most reasonable cost media of any
advertising and marketing avenue. The driver and team are extremely professional and operate at a level
that other teams aspire to reach.
If you wish to have your company involved in the fastest growing sport in the country and with the
premier racing team around then this is the advertising and marketing arena for you and with a
sponsorship program, your investment will be quickly realized. It does not take long for brand loyalty
and recognition to take hold with the brand loyal buying consumers of the sport. The demographics of
the sport targets brand loyal consumer for unlimited business opportunities.
Thank you for reviewing this document and we welcome your questions and feedback. If you would like
to discuss this document in more detail and the options we have to offer then please feel free to email
Allison: [email protected]
MARKETING OPTIONS-PRIMARY SPONSOR
Primary Team Sponsor: This program gives you full naming rights to the team along with the final decisions as to the choices for
color schemes of all equipment and racecar. As primary sponsor you will receive the #1 marketing showcase of any media in today’s
marketing choices. In addition you will also receive the following:
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Website branding.
Continuous Facebook and Social Media updates
Company logo and name on the primary panels of the racecar (both quarter panels, leading edge of hood or rear
panel, TV panel).
Print media with your company logo images and advertising.
Advertising media with the driver.
Company logo on equipment and team uniforms.
Press release regarding your company involvement with the team.
Store displays, print ads, online promotions, radio spots, driver appearances.
Racecar on display at races attended by the team and available for display at your company location and area
events as agreed upon by all parties.
Driver appearances at company functions.
Co branding and marketing opportunities with other companies involved with the team and racing series.
Cross marketing opportunities with your business partners and other companies.
“Hero” autograph cards with your company logo and information.
Team racecar hauler done with your company name, logo and information on the outside.
Driver uniform with your company name and logo on it.
Racecar done in your company colors, name, logo and information.
Midway display during racing events. (To be negotiated with track)
MARKETING OPTIONS-ASSOCIATE SPONSOR
Associate Team Sponsor: This program gives you limited naming rights related to placement of your
company logo and colors. In addition you will receive the following:
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Website branding.
Continuous Facebook and Social Media updates
Company logo and name on the secondary panels of the racecar (leading edge of hood, hood
sides or rear panel).
Racecar on display at races attended by the team and limited availability for display at your
company location and area events as agreed upon by all parties.
Press release regarding your company involvement with the team.
Co branding and marketing opportunities with other companies involved with the team and
racing series.
Limited driver appearances at company functions.
Midway display during racing events. (To be negotiated with track)
MARKETING OPTIONS-PER RACE(S) SPONSOR
Per Race or Races Team Sponsor: This program provides you with the benefits of sponsorship except on a race
by race basis. In addition you will receive the following:
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Website branding.
Continuous Facebook and Social Media updates during sponsored race(s).
Company logo and name on the third tier panels of the racecar (hood sides, lower rear section of
quarter panels or top of rear panel behind rear window area).
Co branding and marketing opportunities with other companies involved with the team and racing
series.
A press release regarding your company involvement with the team.
Harrison Hall Racing
P.O. Box 4725, Mooresville, NC 28117
Thank you for taking the time to review our proposal.
Please take a moment and visit our website at:
www.harrisonhallracing.com
Any questions, please contact Allison Hall at
[email protected]