NEXOS LATINOS MEdIA KIT

N E X O S L A T I N O S M e d ia K it
It’s A Winner!
About Nexos Latinos
®
Passionate & smart, Nexos
Latinos magazine entertains
and educates tech-savvy
Latinos living the U.S.
bicultural experience.
Nexos Latinos is a quarterly, bilingual magazine for U.S. Latinos who
are enthusiastic about entertainment & technology. Conceived and
designed by Latinos for Latinos, each issue is replete with 100%
original stories on topics that U.S. Latinos are passionate about—
like music, movies, sports, technology and cooking.
Our readers love it, as affirmed by our recent readership study:
over 91% wish to continue receiving the free publication!
NAMIC Excellence in
Multicultural Marketing:
2010, 2011, 2012, 2013
& 2014
Top Hispanic Print
Media Innovation,
Portada 2011 & 2012
CTAM Mark Award
2012 & 2013
Hermes Creative Award
2014
In just five years since its inception,
Nexos Latinos has won 15 awards,
including:
The Excellence in Multicultural
Marketing (EMMA) Awards
from the National Association for
Multi-Ethnicity in Communications
(NAMIC), five (5) years in a row!
Two (2) Portada® Awards for Top
Hispanic Print Media Innovation.
Two (2) Gold Mark Award from
the Cable Television Association
for Marketing (CTAM)—the most
prestigious award in the cable
industry.
2011 and 2013 Cable FAXIE
Honorable Mention.
Hermes Creative Awards, 2014
Established: Hispanic Heritage Month 2009
Frequency: 4 x per year
Average Circulation: 350,000
Total Readership: 1.1 million
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62%
Female
38%
Male
Our Readers
Our readership skews female,
effectively reaching Latina purchasers
Age Bracket
85% of
Nexos Latinos
readership is in the
prime purchasing
ages of
25-54
52% of
Nexos Latinos
readers have a
household income
between
$50K &
$150K
per year
NL Reader
Demographics
Index
Market
Demographics
18-24
2%
15
13%
25-34
24%
133
18%
35-44
33%
174
19%
45-54
28%
147
19%
55-64
12%
86
14%
65-74
1%
11
9%
Household
Income
NL Reader
Demographics
Index
Market
Demographics
$25k
15%
63
24%
$25-$49.9
21%
84
25%
$50-$74.9
21%
117
18%
$75-$99.9
18%
138
13%
$100-$149.9
13%
108
12%
$150-$199.9
7%
175
4%
$200+
5%
125
4%
Readers pass along Nexos Latinos
to their families and friends, often
in multigenerational households.
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Our Readers
continued
Overview
A Nexos Latinos readership study was conducted by
CVC (Circulation Verification Council), auditors of both
general market and Hispanic publications. Study
participants were randomly selected and weighted
to avoid skewing. The study shows that the data is
predictable across our entire circulation, with a 95%
confidence level and a +/-2.5% margin of error.
Highlights of the study:
Nexos Latinos’ readers prove to be avid
consumers!
88% of readers wish to continue receiving Nexos Latinos
25% keep it in their homes 1 month or longer!
Nexos Latinos readers’ intent to purchase
during the next twelve months:
Household Purchases
Percentage
Motivated
Buyers
Packaged and Canned Foods
88%
308,927
High Speed Internet Service
81%
284,353
Insurance – Home, Auto, Health, Life
80%
280,842
Cable TV or Satellite Service
79%
277,332
Women’s Apparel
79%
277,332
Men’s Apparel
70%
245,737
Children’s Apparel
58%
203,611
Home Computers, Software, Gaming
49%
172,016
Travel/Vacation
49%
172,016
Television/Electronics
47%
164,995
Home Furnishings
40%
140,421
Lawn & Garden
39%
136,911
Home Improvements/Supplies
38%
133,400
Mortgage, Refinance or Investment Services
25%
87,763
New Automotive
18%
63,190
Major Home Appliances
18%
63,190
Individual Purchases
Percentage
Motivated
Buyers
Dining and Entertainment
82%
863,590
Pharmaceutical /Prescription Service
78%
821,464
Health and Beauty Products
59%
621,364
Athletic & Sports Equipment and Apparel
44%
463,390
Cellular phone New/Update Service
33%
347,542
Florist / Specialty Foods online
31%
326,479
Verified June 2013
Average Circulation
351,053
Average Readers
per copy
3
Nexos Latinos June 2013 Readership Study, conducted by CVC.
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Our Readers
continued
Nexos Latinos readers want more
of what YOU have to offer:
Topics
Want More
Hispanic programming
97%
Special Offers
91%
Music
75%
Nexos Latino readers are eager
to hear about your Special Offers!
Nexos Latinos gives voice to the expressed interests of
our readers, while delivering YOUR message directly to
this growing and lucrative audience.
PRIMAVERA/SPRING 2011
Cooking/Food
71%
Education
67%
Celebrity Stories
65%
Children/Family/Lifestyle
62%
Tips on how to use my cable services
55%
¿Quieres tener tu
Travel
54%
Gabriela Frías te dice cómo.
Health & Fitness
51%
Movies/programming
45%
Beauty/Fashion
45%
Technology
44%
Home Improvement
42%
Sports
35%
MultiLatino
On Demand movies
31%
Enjoy TV YOUR way
Finance
19%
®
Entrevista Exclusiva
NBA ALL-STAR
Amar’e Stoudemire
Exclusive Interview
propio negocio?
Starting your own business?
Gabriela Frías tells you how!
Una Verdadera
Ídolo Americana
jennifer
lopez
ó
A True American Idol
Disfruta TV a TU manera
Nexos Latinos June 2013 Readership Study, conducted by CVC.
Hear what Hispanics are
saying about Nexos Latinos!
Go to NexosLatinos.com
®
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Nexos Latinos Helps You Connect
Nexos Latinos is distributed in some of
the largest and fastest-growing Hispanic
markets nationwide.
As no two communities have the same demos, interests, or goals,
our bilingual magazine takes into consideration the acculturation level
and language-dominance of the market it is being delivered to. The
magazine offers plenty of opportunities for localization, with the
economies of a national print run.
Nexos Latinos magazine
is also distributed directly
to Hispanic households
as part of our cable &
entertainment program.*
Local video packages, Internet and digital phone plans, local events,
and of course, ads and special offers can be targeted toward specific
consumer goods in each market. Additionally, the magazine can be
delivered either through the mail, or as an FSI.
Whether your ad is regional or national, make the connection with the
lucrative Hispanic market … with Nexos Latinos magazine!
We Help You Connect
• Product placement
• Display advertising
•Advertorial
•Coupons
•Sweepstakes
•www.nexoslatinos.com
• Custom microsite and landing pages
• Email Marketing
•Targeting
• List building
• Customized surveys and polls
• Online coupon redemption
Benefit from Nexos Latinos’
web and social presence:
• E-commerce
NexosLatinos.com
• QR and App development
* Details available upon request
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Specifications and Rates
2015 Advertising Rates
Ad Unit
CPM
Two-page Advertorial
$95
Full Page
$60
Two-Thirds Page
$50
Half Page
$40
One-Third Page
$30
A
B
C
D
E
F
Specifications
32 page (Can increase with ad support)
50# gloss text
Saddle Stitched
Print Dimensions:
Live area: 7.625 x 10
Trim size: 8.375 x 10.875
Image Files:
PDF files preferred.
Include only TIFF & EPS graphics,
no JPEG, GIF or PICT files.
Advertising Dimensions:
Color Space:
Size
Live Area
A Full Page—with bleed
8.375 x 10.375
All materials must be CMYK or
Grayscale only; no RGB or spot
color files.
High resolution images only,
300 dpi preferred.
Please contact your Eclipse
representative regarding exact
specs for a 2-page spread ad
or partial ads with bleeds.
Bleed Area 8.875 x 10.625, with 0.25” bleed
on top and sides, 0.5” at bottom of page reserved for magazine footer. Page Trim 8.375 x 10.875
Full Page—no bleed
7.375 x 9.875
B 2/3 Page Horizontal
7.375 x 6.5
C ½ Page Horizontal
7.375 x 4.875
D 1/3 Page Horizontal
7.375 x 3.125
E 1/3 Page Vertical
2.25 x 9.875
F 2/3 Page Vertical
4.875 x 9.875
G 1/2 Page Vertical
3.5 x 9.875
G
Frequency discount as follows: 2x-3%, 3x-4%, 4 or more-5%. All rates gross. Agency Commissions. Unless otherwise specified, advertising agencies
receive a 15% commission on the gross advertising space cost. Invoices for display advertising show the gross advertising space cost minus agency
commission (15%) and the net amount due the Publisher. Mechanical and production costs are not subject to agency commission. Invoices for mechanical
and production costs show the net amount due. Terms of Payment. All invoices are due and payable within 30 days of invoice date in U.S. currency.
Rendering an invoice to any authorized advertising agency does not release the advertiser from liability in case of non-payment by the agency. All ad
materials are subject to final approval by cable affiliate and editorial staff of Nexos Latinos for appropriateness of content.
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NEXOS Latinos Ad Specs continued
Image Specs
300 DPI Minimum
CMYK color
File Types
PDF/ X-1A
PDF Hi Res
EPS, 600DPI
TIFF, 600 DPI
No Quark, Low Res, JPG, GIF,
PICT, or bitmapped files.
If providing InDesign files, all support
imagery and fonts must be included.
Full Page—with bleed ad
8.875 x 10.625 in. (1/4” bleed top and sides)
Page Trim
8.375 x 10.875 in.
Full Page—no bleed ad
7.375 x 9.875 in.
Color
All materials must be CMYK or
Grayscale only; no RGB, PMS,
or spot color files.
Delivery
Once your file is ready, please contact
your Nexos Latinos representative for
file transfer instructions.
Live Area
8.375 x 10.375 in.
Spec Questions
Please contact Barbara Johnston at:
973.695.0327 or
[email protected]
All ad materials are subject to final
approval by the cable affiliate and
editorial staff of Nexos Latinos for
appropriateness of content.
800.837.4648
Magazine Footer Area | .5 in. high
= 1/4 in. bleed
= 1/2 in. margin
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2015 Nexos Latinos Editoral Calendar
In every issue, Nexos Latinos engages the burgeoning
Hispanic audience by targeting their passion points in
entertainment: Music, Sports, Food, Telenovelas and
Technology, with special features ranging from Reality TV,
Culture, News, Finance, etc. Nexos Latinos features the latest
programming available on pay TV that is of interest to the
Hispanic audience, with exclusive interviews with
the hottest Latino celebrities on television.
June 2015 Issue
Daddy Yankee
Latino super star Daddy Yankee speaks to us exclusively about
his experience on Telemundo’s La Voz Kids and his latest album
King Daddy II. Others include:
Telenovela: Carmen Villalobos (El Señor de los Cielos, Telemundo)
Sports: Ernesto Jerez
Culture: Gina Rodriquez (Jane the Virgin, CW)
Daddy Yankee
Jennifer
Lopez
Fall 2015
Sofia
Vergara
Top shows to watch in Fall
Celeb chef shares delicious
autumn fare
Wilmer
Valderrama
Winter 2016
Stay warm with the hottest
premium shows
Who’s hitting the music charts?
Spring 2016
Celebrate Cinco de Mayo!
Latino Hollywood
Issue
Reserve Space By
Copy-Ready Art By
In-Home Target
June 2015
April 3, 2015
April 10, 2015
May 27-30, 2015
Fall 2015
July 2, 2015
July 16, 2015
September 9-12, 2015
*Dates subject to change. Nexos Latinos magazine reserves the right to modify the editorial plan and does not represent every topic mentioned in each issue.
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Editorial
Meet Donna Hernández
Editor-in-Chief, Nexos Latinos
Donna Hernández is a seasoned
media specialist with 20 years of
experience in publishing, online,
and TV, with particular expertise
in Hispanic magazines. She has
played a pivotal role in the launch
and day-to-day management of
a number of magazines targeted
to U.S. Hispanics including:
Con Tu Familia, Siempre Mujer,
Espera, 12 Meses, Healthy Kids
en Español, Shape en Español
and Thalia.
Since joining the Nexos Latinos
team in 2010, Donna has
enhanced the editorial content
and layout of the magazine
as well as the website with
the quantity and quality of
its celebrity interviews and
photographs. She is also taking
the publication to the next
level with the incorporation of
Augmented Reality throughout
the magazine.
As Interactive Editor for Kraft
Foods at Meredith Corp.,
Donna developed Kraft’s digital
strategies across platforms
including website development,
email programs, social media
and mobile marketing. Earlier,
she spent seven years as a
reporter for People en Español,
where she cultivated extensive
relationships with Latino talent
and celebrity reps.
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Contact
Publisher of:
®
Eclipse Marketing Services, Inc.
490 Headquarters Plaza
North Tower, 10th Floor
Morristown, NJ 07960
Telephone: 800.837.4648
Fax: 973.695.0210
eclipsemarketingservices.com
For more information on Nexos Latinos , please contact:
®
Christine Iglesias
Director Strategic Partnerships
[email protected]
973.695.0306
Warren Zeller
Director Strategic Partnerships
[email protected]
303.929.2838
© 2015 Eclipse Marketing Services, Inc. Eclipse Marketing Services, Inc., Eclipse Hispanic Marketing, and Nexos Latinos are registered service marks of Eclipse Marketing Services, Inc. All rights reserved. SO305449
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