2016 Media Kit - Vital Media Network

2016 Media Kit
What Is Vital BMX?
We’re a comprehensive BMX website with a
worldwide user base
Providing an insider’s look at the top riders, newest
products, best riding, and most compelling stories
Attracting a large audience of core riders who
represent the heart of the consumer market
Helping connect brands with their target customers
Editorial Focus & Site Sections
Homepage
•Highlights the best content on the site
•Spotlight box at top of the homepage rotates title graphics for feature stories
•Other new content is highlighted in the news feed
Videos
•Vital BMX has become known for consistent original video content
•Contains professional and user-generated videos from around the world
•Video pre-roll commercials are available
Forum
•Conversations happen around the clock on brands, riders, tricks, and more
•Your brand can be part of shaping the conversation by participating
•The forum averages over 300,000 page views per month
•Product is one of the biggest topics in the forum
Product Guide
•Riders can browse, compare, and review products
•The product guide averages 150,000 page views a month
•The product guide drives a large amount of search traffic every month
Photos
•User-generated photos dominate the Vital BMX photo section
•Contains both professional and user-generated photos
Bike Checks
•Vital BMX offers riders a platform to show pride in their bikes
•Other riders can view/like/comment on bike checks
•Gives brands & viewers insight into bike trends and what’s hot
Vital BMX Mobile
•Shares the same photos, stories, and videos as desktop site
•Designed for iPhone/iPod Touch
and Android
•An average of 225,000 monthly unique visitors come from smartphones
•Mobile traffic has grown by more than 35% from 2013
•Advertisers on Vital desktop site also receive banners on Vital mobile
Audience Profile
71%
27%
46%
Street is favorite type of riding
Plan to buy a new bike in the
next 12 months
Plan to buy a new frame in the
next 12 months
55% been riding five or less years
97% Male
18 Median age
$84,000 Average household income
Changing Media Landscape
Consumer attention and time has shifted online
Ride BMX
7,671
Vital BMX 2015
402,836
Total Paid Print &
Electronic Circulation,
2015 Postal Statement,
Publisher Filed
Unique visitors
per month
Source: Publisher-supplied postal statements (Ride BMX), Google Analytics
How Users Get to Vital
New & returning visitors assure visibility to a broad range of consumers
Other
0.5%
Referring Sites
8.6%
Social media referrals
10.4%
Direct traffic
46.3%
Search engines
34.2%
Search engines:
Direct traffic:
Visitors sent to Vital from a search engine
after they’ve searched for something
specific. These tend to be new visitors
being exposed to Vital for the first time.
Visitors that have the site bookmarked or
type in the URL
Social media referrals:
Visitors who see our content on social
media and click-through to Vital.
Facebook, twitter, and other social media
channels are drivers of social media
referring traffic.
Referring sites:
Visitors who have been exposed to our
content via a link or post on other sites
Worldwide Connections
Vital BMX attracts visitors from 198 countries monthly
Canada
United Kingdom
14,085
32,509
France
10,310
United States
276,377
Australia
10,438
Vital BMX’s Top 30 Countries
1. United States
2. United Kingdom
3. Canada
4. Australia
5. France
6. Germany
7. Colombia
8. Mexico
9. Spain
10. Brazil
11. Russia
12. Poland
13. Czech Republic
14. Japan
15. Hungary
16. Chile
17. Philippines
18. Argentina
19. Netherlands
20. India
21. New Zealand
22. Italy
23. Ukraine
24. Indonesia
25. Sweden
26. Belgium
27. Latvia
28. Portugal
29. Romania
30. Costa Rica
Why Do Brands Use Vital to
Connect with Riders?
1
Large Audience
2
Worldwide Reach
3
4
Measurable
5
Quality Environment
6
Timely
Brands Using Vital
to Connect with Riders
Albes
Premium
Bell
Profile
Calabazas Cyclery
Recon Tour
Colony
Sony
Dan’s
Specialized
Demolition
Split Second
DK
Stolen
Haro
Sunday
Kali Protectives
Torque
Kink
Total
KMC
Verde
Maxxis
Volume
Nitro Circus
Woodward
Banner Advertising
Integrate your brand message with content across Vital
• Banner sizes include two desktop sizes (728x90 and 300x600) and two mobile sizes (320x50 and 300x250)
• Your ads are served ‘run-of-site.’ Run-of-site allows your ads to appear on any given page of Vital. Rather than relegating your ads to specific sections only, run-of-site ensures broader coverage as your ads rotate throughout all pages of Vital BMX
• The frequency with which your ads appear is a function of how many ads you buy, relative to how many ads other advertisers buy. For example, ‘Brand A’ buying 200,000 ads/month will appear twice as often as
‘Brand B’ buying 100,000 ads/month
• Banners may be geographically targeted to the countries or regions of your choice
• The 300x600 banner moves down the page as users scroll, allowing your message to be visible at all times
Homepage Takeover
Stand out with a high-impact ad placement
• Homepage takeovers offer big exposure, helping to increase perception and recall of your brand message
• Great for launching new products
• Each homepage takeover includes the following ad placements on the Vital BMX homepage:
• Exclusive wallpapers, left and right
• Exclusive top 728x90 banner
• Exclusive top side 300x600 banner
• The creative can be designed to create a singular integrated presentation
Full-Screen Interstitial Ads
Just your ad on the screen, by itself, for up to 10 seconds
• Premium, impactful ad placement helps elevate brand perception
• Interstitial ad appears as users transition from one page to the next
• Ad appears exclusively on the page for up to 10 seconds (users can skip after 3 seconds)
• Runs exclusively, only your brand will have interstitial ads, for 3 days at a time
• Each 3-day interstitial campaign is frequency-capped at 1 impression per user
• Interstitials click-through to your website and historically yield a high click-through-rate
Video Pre-Roll Commercials
Ensure your video content receives consistent views while driving
traffic to your site
• Pre-rolls are 15 second video commercials that play before video and slideshow content on Vital
• Video is a powerful way to communicate your brand message to a captive audience
• Pre-rolls click-through to your website and historically yield a high click-through-rate
• Pre-rolls may be geographically targeted to the countries or regions of your choice
Monthly Advertising Packages
• Banner Packages
1-3 Months
4-6 Months
7-11 Months
12 Months
400,000 average banners/month
$3,105
$2,935
$2,735
$2,535
300,000 average banners/month
$2,535
$2,420
$2,225
$2,085
225,000 average banners/month
$2,100
$1,975
$1,835
$1,705
165,000 average banners/month
$1,655
$1,555
$1,445
$1,335
110,000 average banners/month
$1,205
$1,130
$1,055
$970
$775
$730
$685
$635
65,000 average banners/month
Add Ons
• Video Pre-Rolls Commercials
1-3 Months
4-6 Months
7-11 Months
12 Months
5,000 commercials/month
$300
$280
$265
$250
10,000 commercials/month
$595
$560
$530
$500
15,000 commercials/month
$895
$845
$795
$750
• Homepage Takeovers
$500/day
• Full-Screen Interstitial Ads
$500/3-days
• Sponsored Content
Priced individually based on specifics of content
• Custom Promotions
Priced individually based on specifics of promotion
Added Value
(included with all ad packages)
• Editorial Support
Added Value
• Site Sponsor listing on homepage
Added Value
Ad Units & Specs
728x90 Ad
320x50 Ad
300x600 Ad
320x50 Ad
300x250 Ad
Desktop banners:
•
Sizes - 300x600 and 728x90
•
File formats - .jpg, .gif, and .html5, (flash is not accepted)
•
File size limits for .jpg, and .gif - 100k per ad
•
File size limits for .html5 - 100k initial load, 2mb subsequent
polite stream
Mobile banners:
Interstitial:
•
Sizes - 300x250 and 320x50
•
•
File formats - .jpg, .gif, and .html5, (flash is not accepted)
•
•
File size limits for .jpg, and .gif - 50k per ad
•
File formats - .jpg, .gif, and .html5, (flash is not accepted)
•
File size limits for .html5 - 50k initial load, 100k subsequent
polite stream
•
Maximum animation must be under 10 seconds
(ad auto-advances after 10 seconds).
Vital Video Pre-Roll:
•
Pre-roll are a maximum of :15 seconds
•
Dimensions – 1280x720
Size – 640x480
Wallpaper:
•
700x1920
•
File format – .mov or .mp4
•
•
Frame rate – 29.97
•
File formats – .jpg and .gif
•
Bit Rate – 1,400k
•
Wallpapers must be static, no animation
•
Codec – H.264
•
•
Key Frame – 30
Keep critical information to the top/inside 160x600
pixels of each wallpaper
•
Audio – AAC
.