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Edition 2 201 1
the official magazine of the promotional industry
The roll of
social media in
our industry
How to harness the power
Page 16
Industry Award
Winners
Page 45
Show Details
Page 57
APPA
Member
Benefits
Inside
Member of
Australasian Promotional
Products Association
Edition 2 2011
Regulars
Features
8
National Board Members
13
President’s Message
5
What is the roll of social media? – Article
16
CEO’s Message
5
APPA Roadshow Image Gallery
26
Southern Regional Report
6
Supplier Awards 2011
45
Arrivals and Departures
6
Platinum Awards Winner
45
New Zealand Regional Report
7
Best Product Winner
49
Northern Regional Report
8
Best Stand Winner
49
New Members
9
Industry Distinction
52
NSW/ACT Regional Report
10
Generation Next
52
New Arrivals, Newlyweds
14
Life Member
53
Blue Book
15
Best Catalogue Australia
54
APPA Benefits
Best Catalogue New Zealand
55
Who is Fashion Biz Ltd NZ?
APPA 2012 Show Dates
57
Prominent Promotional People Profile
APPA Health
59-73
APPA Distributor Status Membership Program 60-61
38-39
46
49 & 72
Who is Smartbox?
64
APPArition Advertising Booking Form
75
14
45
16
49
Edition 2 2011
Book your advertising
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EditionWayne
2 - 2007
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4 www.appa.com.au
Australasian Promotional Products Association
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Reproduction in whole or part without written permission from APPA is strictly prohibited.
Opinions expressed are those of the individual contributors and not necessarily those of
the publisher. Information provided was belived correct at the time of the publication.
MAGAZINE PUBLICATION: APPA and its officers, employees, contractors and agents
(APPA) may not endorse or warrant nor have they verified in any way for the information,
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any way for the information or services advertised.
D
President’s Message
ear Members, October 2011 marks the end of my two year
term as President of our Association. In my role as President
I have been incredibly fortunate to have worked with an amazing
group of people being the National Board and APPA staff.
During 2012 we plan more amazing shows, education and events
aimed at you and your staff. There will be more Service Providers
added and more benefits amongst which the re launch of the
APPA website will be a real highlight.
I would like to take this opportunity to thank the entire Board.
To the outgoing members; Jehad Rasheed and Clive McCorkell, my
heartfelt thanks for their hard work and dedication in particular
the additional effort from both towards their special projects whilst
on the Board. Of course the remaining Board members deserve
acknowledgement too for the time and effort they continue to
devote to APPA – Narelle Beaton, Karen Long, and Chris Terry,
thank you.
My sincere thanks to our advertisers, sponsors and contributors
and to Wayne, Sharon, Irene, Kellie and Bill for their ongoing
efforts on our behalf.
My warmest congratulations to Karen Long our new APPA
President for the upcoming term and welcome to our new board
members, Anthony Brown of Arid Zone and Andrew Bloom of
ASB Marketing.
I must also applaud the efforts of our regional committees who
have delivered fantastic education sessions and factory tours
and social events again this year.
During 2011 we have held a series of very successful Road
Shows and of course the recent Convex Tradeshow at Fox
Studios and the Awards evening at Doltone House which was as
always, memorable. All events were sell outs which is quite an
achievement and testament to the efforts of all involved.
Don’t hesitate to contact your regional committee or
National Board if there is anything we can do for you.
Your National Board for the new term is;
Christa Parsloe – Celebrations Group
[email protected]
Chris Terry – Nottage [email protected]
Karen Long – Longs Wholesalers [email protected]
Narelle Beaton – Logoline [email protected]
Anthony Brown – Arid Zone [email protected]
Andrew Bloom – [email protected]
William Kestin – CEO [email protected]
The contact –
For more information contact
Christa Parsloe
[email protected]
I would like to take this opportunity to wish you and your family
a safe and Merry Christmas and a joyous New Year. Take care
and all the very best.
Christa Parsloe I APPA President
::
CEO’s Message
Convex Sets a Record and again is the Biggest
Promotional Show in Australia!
A
PPA Convex 2011 has hit an all-time record for the most
booths in APPA’s 24 year history. Also, this year APPA’s
Convex regains the title of the Biggest Promotional Show in
Australia. Many thanks to the exhibitors and attendees who
gave the show such rave reviews. You’ll find us back at the Royal
Hall of Industries next year, August 22nd-24th. But in 2012 we
are expanding to include both the Royal Hall and the Hordern
Pavilion! The show this year was a wonderful success thanks to
the many valued sponsors, the National and Regional Boards, our
APPA Ambassadors and all the attending industry participants. As
always our exhibitors praised the integrity and professionalism in
providing the necessary screening to ensure quality and supplying
detailed and certifiable attendance lists. This has been and always
will be the trademark of APPA shows.
In the general industry, business is spiking and then dipping as
uncertainty around the world still permeates spending habits.
Now it is more important than ever to be promoting out to your
clients how economical promotional products are as a form of
advertising. You can receive statistics on this by emailing me on
[email protected]. This year, as the contraction of our industry
occurred, APPA has worked hard to provide media coverage,
guidance, services, education and tradeshows which support the
vision of a long term, prosperous profession.
Whether you are a Supplier or a Distributor, while you have been
educating your clients about our industry, APPA too has been
promoting our industry and the use of APPA members.
We have appeared in 9 featured stories in marketing magazines
and lectured to 10 universities across Australia and New Zealand.
We spoke to 4,578 marketing and event management students.
In the last 5 years, the total number of ‘future clients’ who have
received our curriculum on how to buy and use promotional
products is over 17,595.
I would like to personally thank the National Board and our
outgoing President Christa Parsloe for their dedicated hard work
and welcome (with great excitement) our new incoming President
Karen Long and we are very excited about this coming year.
The contact –
William Kestin
CEO APPA
[email protected]
www.appa.com.au
I would also like to personally thank our dedicated,
hard-working staff for achieving so much this year.
I also wish each of you a Merry Christmas, Happy Holidays
and Healthy and prosperous New Year!
Wiliam Kestin I APPA CEO
::
www.appa.com.au 5
Are you interested in potentially volunteering for your regional committee?
Email: [email protected]
Southern – Regional Report
This year is passing us by really quickly; almost time for the
Christmas rush and of course, a well-deserved break from what’s
been a challenging and trying year for all. Here is to planning
and looking at 2012 now and preparing for a boom year in the
world of promotional products and marketing. Our committee
itself has been through a few changes this year, with Mary Iles
recently stepping down as a the chairperson of the regional
committee. On behalf of Michelle, the committee and I, we
would like to congratulate and thank Mary for the many years
serving as chairperson on the commitee, and thank her for her
valued input and many years of hard work. Mary will continue to
be present on the committee and we look forward to the many
great ideas and wealth of knowledge she has and brings to our
industry.
The contact –
Robert Williams
Southern Region Chairperson
[email protected]
Michelle Howard
Southern Region Chairperson
[email protected]
Michelle Howard (Productology) and I (Robert Williams – Your
Brand Unleashed) have been privileged to have been voted as
joint Chairpersons to continue on the fantastic APPA Southern
Region Committee, and we look forward to bringing some great
new ideas and plans to the region, and something to be very
beneficial to all the APPA Southern Region Members.
Apart from the current APPA Trade Show in Sydney, it has
been heads down, bums up for the committee, working on the
current Christmas Party which we are pleased to announce
will be held at Chloe’s Bar at the Young & Jackson in the City
on the 30th of November, from 7:00-9:30 PM. Keep an eye out
for our e-mails and invites coming out shortly – it’s going to be
an exciting event and one full of fun… Keep an eye out for the
Surprise! (to be notified shortly). We strongly recommend all
members, suppliers, distributors or service providers to come
along, celebrate 2011 and what a year it’s been and join in with
the committee, and enjoy a great night of fun, drinks and a great
night away from work! We need your support to keep these
events up and running year after year, otherwise, they simply
won’t survive!
Lastly, to introduce this year’s Committee Members – they are:
Mark Rae (EziTag), Tony Kopp (Arid Zone),
Mary Iles (Simba Towels), Les Frampton (Frampton Concepts),
Nik Mirich (Headwear Stockists).
If anyone is interested in seeing what we do and how we do
it as a committee, you are welcome to join us for our meeting
(usually every two months) which goes for an hour. We are
looking for people who are generous, committed, fun-loving,
positive and want to put some valuable input into your industry.
Give me a call on (03) 9738 0879 or Michelle Howard on (03)
9874 2100, should you wish to find out more information on
how you can become a valued member on the committee
alongside our current team.
Have a great Christmas Season everyone, and an enjoyable
break and we look forward to some great events run by the
committee in early 2012 and look forward to seeing you at the
Christmas Party to share a drink or two!
NEW MEMBERS:
On behalf of the Committee – we would like to welcome the
following new members… We trust you will join with us and
welcome them to the industry:
Tonic Print Production – Edithvale
Kiss Promotions – Forest Hill
Brandon Merchandise – Scoresby
Tiedup com.au – Dandenong
Elite Apparel – Dandenong
Super Special Pty Ltd – Spotswood
Ultimate Insperation – Point Cook
Australian Office – Preston
Spicy Concept – Melbourne
Homedics Aust – Dandenong
Ezitag Systems Pty Ltd – Nobile Park
Chocolate Prints – Hoppers Crossing
Alexander Brands – Richmond
Shea Plastics – Tas
Greatrex Sporting Goods – SA
Kwik Kopy Printing – Marleston
Click Promos – Marleston
Amer Sports Aust – Braeside
Michelle Howard & Robert Williams I Southern Region
Chairperson ::
Arrivals and Departures
Sporte Leisure welcomes a new head of their Corporate
Business Unit. Joshua Nelson brings a wealth of experience
working with resellers & distributors albeit outside of the
Promotional Products Industry and a desire to grow
Sporte Leisure beyond its golfing heritage.
Contact Josh: [email protected]
to discuss how Sporte Leisure can help.
---------------------------------------------------------------------------Daniel Simone (from Corporate Express and Chilli) is now
at Fashion Biz.
6 www.appa.com.au
---------------------------------------------------------------------------Melissa Craig has left Citizen Watches – Danielle is now the
contact [email protected]
---------------------------------------------------------------------------CONGRATULATIONS to Jenny Conomos
who has merged Conomos Corporate
with Artic Blue and is off to
New York City at the start of 2012!
We’ll miss you Jenny!!!
New Zealand – Regional Report
Just a few weeks now until Christmas and I’m finding it hard to
work out where my year has gone! As an Association we have
had a busy year and have just completed a very successful series
of shows, kicked off in Sydney with the APPA Convex at Fox
Studios. Kellie our NZ Regional Manager alongside Bill our CEO
have just toured Auckland, Wellington and Christchurch with
the well received table top trade shows and Bill and Kellie both
spoke at Otago University to marketing students- again well
received.
Speaking of education we have been lucky to have a variety of
top class speakers and sessions this year including; two from
Microsoft- the future and trends of IT and an introduction to
Office 365, Baldwins intellectual property seminars, a couple of
great factory visits and through Kellie’s contacts at Toast Masters
a top class speaker at each road show location.
The next New Zealand Road shows are scheduled to be held
at the amazingly refurbished Eden Park in 2012. As the date
gets nearer Kellie will update you on all you need to know as a
supplier exhibiting or a distributor attending. We held our 2011
March Show at this venue and had great feedback from suppliers
and distributors. We will have education sessions tied in with
this so make sure you and your staff diarise the dates.
Kellie has worked hard this year to increase membership benefits
and we are now lucky to have on board Rydges Hotel, Alpha
Design and Royale Asia alongside our existing service providers.
Please email Kellie at [email protected] for the benefits you
can expect as part of your membership. We have had some
changes on our New Zealand committee with my heartfelt
thanks going to Cheryl Rae - Presents of Mind and Simon
Morgan- Key Imports and Exports and Sandra Thomas - Tickety
Boo for their commitment. Cheryl, Sandra and Simon stepped
down this year and our committee is now as follows;
Scott Ramsay – Europa Watch — Supplier
Shane Duffy – Jack in the Box – Distributor
Nick Donald – Premium Apparel – Supplier
Mike Modgill – Embroidery Works – Decorator
Andre Schenk – Design A Gift – Distributor
Kellie Tremayne – NZ Regional Manager
Christa Parsloe – Celebrations Group – Dual Member
The contact –
Christa Parsloe
New Zealand Region
Chairperson
[email protected]
Kellie will be in touch shortly regarding the date and venue for
our annual Christmas get together. Please find the time to come
along and bring your staff. These social events provide a great
opportunity to not only network but to catch up with what is
happening with your suppliers/distributors. I look forward to
seeing you there. Thanks for your
ongoing support this year, catch up
soon. All the very best, Christa
Christa Parsloe
New Zealand Region Chairperson
::
www.appa.com.au 7
www.appa.com.au
Northern – Regional Report
The contact –
Joanne Madgen
Northern Region Chairperson
[email protected]
Hi fellow members, can you believe another year is drawing
to a close. The Northern region has been busy this year with
two social events. Our first was our inaugural golf day held at
North Lakes Golf Club on a perfect winters day in July. The
golf day was a huge success with 36 members teeing off at the
widely acclaimed 18 hole course. We started the day off with
the golf clinic and then we all took off in our electric carts with
no accidents to report and some players played like The Shark!
Congratulations to our winners:- 1st Place: Quill Print, Runners
Up: Sky Marketing on a count back with Third Place going to Flip
Promotions. NAGA was myself, Narelle Beaton, Diane Coloretti
and Jeff Thomson. With one game under our belt we should be
highly competitive for next year.
Individual Winners were Brett Cowan from Team Flip who
cleaned up with Nearest the pin & straightest drive. Damien
Dunford from Sunprints won best approach & Brett Cosgrove
from Sky Marketing took home the prize for the longest drive.
All winners went home with some amazing prizes donated from
The Corporate Golfer and Sporte Leisure.
Of course this fantastic day would not have been possible
without our valuable sponsors. A special thank you to:
Double Platinum Sponsors: Epicentre Trading.
Platinum Sponsors: The Corporate Golfer, Flip Promotions,
JS Laser Engraving, Logo-Line, Sky Marketing & Sporte Leisure.
Silver Sponsors: Peros Australia.
Product Sponsors: The Corporate Golfer, Epicentre, Logo-Line,
Results Sales Promotions & Sporte Leisure. Thank you - the
prizes and registration bags were all very well received.
See below for some great pics from the golf day and we’ll
do it all again next year, bigger and be better.
Our second social event for 2011 is the APPA Northern Region
Christmas Party being held at The Lions Den Chalk Hotel in
Woolloongabba on Friday 25th November with a Dress to
Impress theme and promises to bigger than ever. Great venue
and space including polo table and plenty of seating with
champagne on arrival, super scrumptious canapés, thirst
quenching beverages and funky DJ tunes. We’ll trust you’ll be
there as this is the biggest social event of the year! Please come
and enjoy the celebrations of the festive season with your
fellow APPA members and our special guests Bill Kestin and
Sharon Keogh the newly appointed Exhibitions & Administration
Manager. You’ve all earned it after a turbulent year throughout
Queensland.
We also recently got together at Siana Valley to farewell Allan
Murray from Epicentre who sadly is standing down from the
board. Allan has dedicated countless hours preparing our
bi-annual newsletters and his valuable knowledge and
contribution on the board been truly appreciated. On behalf
the NR Board and members we sincerely thank you for all
your efforts and wish you all the best. The NR Board welcomes
Jacki Cocking from Headwear Queensland who is taking on the
secretary role.
8 www.appa.com.au
2011/12 Northern Region Committee is as follows:Joanne Madgen from Capital City Connections - Northern
Region Chairperson and can contact me on 07 3216 1771 or
email [email protected]
Arran Haydon-Clark from Bloomfield Creations, Arran’s role
is Education.
Melissa Ryding from Rippin Threads, Melissa’s portfolio is Social
Event Co-ordinator.
Narelle Beaton from Logo-Line is our National board
representative.
Brian Chart from Flip Promotions is a proud committee member.
Mary O’Brien from Stickers & Stuff welcomes our new members.
Jacki Cocking from Headwear Queensland is our newly
appointed Secretary.
We welcome all members to attend our regional board meetings
and if you are interested in joining us please do not hesitate to
contact one of the board members.
We do apologise we’ve been light when it comes to education
this year however next year plans are under way for a factory
tour in February and a speaker in May. Watch this space.
In closing, after the success of both Roadshows and Convex,
dates have been booked for both. We are pleased to
announce next year’s roadhsow will be held again at the
RNA Showgrounds on Friday, 30th March 2012.
Please mark your calendar.
A final thought: There are two primary choices in life.
Do you choose to accept conditions as they exist or accept
the responsibility for changing them?
Take care and all the best for 2012
Joanne Madgen | Northern Region Chairperson. ::
Northern Region Golf Day Sponsors.
New Members
2 -Entity
2007
M/ShipEdition
Type Legal
State/ Country
A warm welcome to the
following new members
Contact
Phone
Distributor
Appetto Pty Ltd
QLD
Tracy Krause
07 3353 6453
Supplier
Australian Office Pty Ltd
VIC
Larry Hobson
03 9487 8888
Supplier
Alanic Group
VIC
Johnny Beig
03 8866 0100
Supplier
Alanic Group
NZ
Matt Withers
+64 3 374 9274
Distributor
Blinklight Pty Ltd
SA
Garth Anesbury
08 8443 9500
(Kwik Kopy Printing Hilton)
Distributor
BrandFactor
QLD
Michael John Smith
07 4954 9079
Distributor
Brandon Merchandise
VIC
Ross Kelly
03 9753 3396
Supplier
CA Australia Pty Ltd
NSW
Judi Newmn
02 9938 5011
Supplier Choice Print
NZ
Grant Calder
09 444 7210 Supplier
CMF Imprint
NZ
Cathy Tsui
021 225 5263
Distributor
CR8
NSW
Goce Kociski
1300 675 228
Supplier
Croxley Stationery Ltd
NZ
Alan Pratt
0800 263 234 Distributor
Dream Direct Apparel
NZ
Lawrence Lawrence
-
Distributor
Elite Apparel Australia Pty Ltd
VIC
Jeremy Chen
03 8774 7401
Distributor
Greatrex Australia
SA
Kevin Greatrex
08 8445 7077
Supplier
Homedics Australia Pty Ltd
VIC
Michael Tapp
03 8795 4200
Distributor
Identity Solutions
NZ
Warren Williams
09 968 3490
Distributor
Incremental Marketing Group
NSW
Anthony Nay
02 9854 9999
Supplier
Indico Pty ltd
SA
Mark Bassett
08 8351 5955
Distributor
Industry Promotions
QLD
Armon Rostami
07 3102 9591
Distributor
Kiss Promotions
VIC
Raymand Indrawan
1300 922 184
Distributor
Kwik Kopy Printing Penrith
NSW
Jason Simaitis
02 4731 6500
Distributor
Kwik Kopy Southport
QLD
David Lynch
07 5591 5299
Provider
Mail Call Couriers
NSW
Natalie Laui
02 8966 5480
Supplier
Premier Drink Bottles
QLD
Daniel Goode
07 3200 8166
Distributor
Promotional Logitistics Pty Ltd
NSW
Woody Van Klein
02 9281 0828
Distributor
Red Tomato Promotions & Marketing
NSW Justin Reynolds
02 9634 2340
Supplier
Smart Box
NSW
Mike Toweel
02 9317 3400
Distributor
Sonicboom Promotional Products
NSW
Mr Peter Bazos
02 8338 1119
Distributor
Sonicboom Promotions Aust Pty Ltd
NSW
Peter Bazos
02 8338 1115
Supplier
Spicy Concept
VIC
George Theodore
03 921 6177
Supplier
Summit Sport
QLD
Wayne Rowlands
07 3889 8744
Supplier
Super Special Pty Ltd
VIC
Ben Isdale
03 9399 3888
Distributor
The Branders
VIC
Jason Bradbury
1300 417 410
Supplier
The Mug Factory
QLD
Alisa Mylonas
07 3349 6980
Supplier
Tiedup.com.au PTY LTD
VIC
Jeremy Chen
03 9793 4828
Distributor
Tonic Print Production
VIC
Leah Pinches
03 9772 4990
Supplier
Tribe Designs
NZ
Peter Monk
04 385 1152
Distributor
Ultimate Inspiration
VIC
Henry Ng
1300 653 148
Supplier
Zammit Promotional Cups
NSW
Paul Zammit
02 9223 4300
Email/ Web address
[email protected]
www.appetto.com.au
www.leadingbrands.com.au
[email protected]
[email protected]
www.alanic.com
[email protected]
www.alanic.com
[email protected]
hilton.kwikkopy.com.au
[email protected]
www.brandfactor.com.au
[email protected]
www.brandonmerchanise.com.au
[email protected]
www.caaustralia.com.au
[email protected]
www.choiceprint.co.nz
[email protected]
www.cmfgift.com
[email protected]
www.cr8.ne.au
[email protected]
www.collinsstationery.co.nz
[email protected]
www.dreamdirect.co.nz
[email protected]
elite1.com.au
[email protected]
www.greatrex.com.au
[email protected]
[email protected]
www.idsgroup.co.nz
[email protected]
www.incrementalmareting.com.au
[email protected]
www.indico.net.au
[email protected]
www.industrypromotions.com.au
[email protected]
www.kisspromotions.com.au
[email protected]
www.penrith.kwikkopy.co.au
[email protected]
kwikkopy.com.au
[email protected]
www.mailcall.com.au
[email protected]
www.premierdrinkbottles.com.au
[email protected]
www. prologistictics.com.au
[email protected]
www.redtomato.com.au
[email protected]
www.smartboxguidebooks.com
[email protected]
www.sboom.com.au
[email protected]
www.sboom.com.au
[email protected]
www.spicyconcept.com.au
[email protected]
www.summitsport.com.au
www.superspecial.com.au
[email protected]
www.thebranders.com.au
[email protected]
[email protected]
www.themugfactory.com.au
[email protected]
www.tiedupcustom.com.au
[email protected]
[email protected]
www.tribedesign.co.nz
www.ultimateinspiration.com.au
[email protected]
[email protected]
www.zammitpromocups.com.au
www.appa.com.au 9
NSW/ACT – Regional Report
Y
es, if you blinked, that was 2011. Yet another year has
flown past in what feels like an instant. 2011 has been
a year of sell out events for NSW. In February we had our
”Sold Out” Golf Day, March saw “Sold Out” Roadshows, May
was a “Sold Out” Education Session, August hosted a “Sold
Out” Convex and we look forward to November being a “Sold
Out” Christmas Party. Not only have the APPA Staff and the
Regional Committee put hours of work into the planning
and behind the scenes of these events to make them a
success but it is you, the members who make these events
so successful. It is your support of the Association by your
attendance that makes them truly successful.
The contact –
Karen Long
NSW/ACT Regional Chairperson
[email protected]
Education is as always a very important aspect of your
membership. It was great to see 90+ members attend the
May session which was held at North Ryde. Thank you again
to Bill Kestin for the entertaining and informative session that
gave us in insight in to how the industry is represented to the
Marketing Managers of tomorrow in universities throughout
Australia and New Zealand. Please mark May in your
calendars as Education Month and keep an eye out for
what your regional committee has put together. Should you
have any specific areas you would like to cover in an APPA
Regional education session please drop Eva an email.
[email protected]
If you missed the NSW/ACT Christmas Party or I didn’t get a
chance to see you, I wish you a safe and happy Christmas
and look forward to yet another fantastic year ahead.
Karen Long I NSW/ACT Regional Chairperson
::
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The 2011 APPA NSW/ACT Christmas Party
was proudly sponsored by
Whilst those calendars are out, the NSW/ACT APPA Golf Day
will be back in 2012. On Tuesday 21st February, we will again
tee off at Castle Hill Golf Course. If you have not yet received
a registration pack, please contact Tim at [email protected].
Be sure to act quickly to secure your place. Whilst we have
increased the number of positions available, we do anticipate
yet another Sell Out event.
Thank you for your generous support.
10 www.appa.com.au
REDRAWS
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MOCKUPS
0402 117 005
[email protected]
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WINNER OF THE APPA
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AWARD 2011
www.appa.com.au 11
Kona Double Wall Mug
Carmel Mug & Saucer
THE PREMIER COLLECTION
NEW PRODUCTS
12 www.appa.com.au
Firenze Ceramic Mug
Phone (02) 8338 5338 Fax (02) 8338 5335
[email protected]
www.premiercollection.com.au
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Combining Bulova’s 135-year tradition of quality and
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CONTACT:
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m: 0414 810 660
APPA’s National Board Members 2011–2012
William Kestin
Karen Long
Narelle Beaton
Chris Terry
CEO
President,
NSW/ACT Region
Representative
Education Director
Northern Region
Representative
Secretary/Treasurer
Christa Parsloe
Andrew Bloom
Anthony Brown
New Zealand Region
Representative
WA & SA Board Appointee
Representative
Southern Region
Representative,
Membership Director
The contact –
[email protected]
www.appa.com.au
Edition 2 - 2007
www.appa.com.au 13
APPA new arrivals
Mother
Member Company
Baby’s name
Sex of baby
DOB
Roxanne Jaggers
DKM Blue
Alyssiah Rosa
Girl
1 March 2011
Mother
Member Company
Baby’s name
Sex of baby
DOB
Weight
Length
Viktoria Alund
Texet Pty Ltd
Ella
Girl
9 July 2011
3158kg
45.5 cm
Mother
Father
Member Company
Baby’s name
Sex of baby
DOB
Weight
Mother
Bo Peterson
Member Company All About
Promotions
Baby’s name
Charlotte Kate
Peterson
Sex of baby
Girl
DOB
15 July 2011
Weight
9.5lb
Megan Ryan
Tim Messer
Harry the Hirer
Darcy James Messer
Boy
22 July 2011
8lb 5oz
Mother
Father
Member Company
Baby’s name
Sex of baby
DOB
Weight
Length
Charlott ’s an absolute dream baby! She
sleeps through the night, and fitting in
well to being an All About Promo Girl!
Her role with our business is “Damaging
Director” she will fit this role quite nicely!
Nadine
Dan Tubman
Epicentre
Olive Grace
Tubman
Girl
13 May 2011
3375kg
52cm
Born 2 weeks early on Friday the 3th
after finishing work 1 week earlier!!
APPA Newlyweds
Couples names
Joanne Cocking & Fred Madgen
APPA member company
Date of wedding:
Location of wedding
Honeymoon destination:
Capital City Connections
Saturday 15th October, 2011
Maleny Qld
Fiji
14 www.appa.com.au
Couples names
Nick Donald & Olivia Donald
APPA member company
Date of wedding:
Location of wedding
Premium Apparel
2nd September 2011
Sheraton Fiji Resort,
Denerau Island, Fiji
Fiji.
Bo Burns, Co Director of
All About Promotions, recently
was awarded The KiaOraMai
Awesome Customer Service
Award for July 2011. July was a
great month, as Bo, her husband
Brendon, and 6 year old sister
Lucy Jane, welcomed the arrival
of a beautiful baby, Charlotte
(Charlie) Kate on the 15th July.
Australasian Promotional Products Association
Blue Book
Launch
2012
APPA DISTRIBUTOR MEMBERS ONLY
APPA is proud to announce the launch date of Blue Book 2012.
Heaps of NEW Blue Book Offers will be redeemable from the launch date.
Worth over $40,000 in discounts!
LAUNCH DATE – MONDAY 23rd JANUARY 2012
SALES TIPS FOR SAVING MONEY IN 2012:
·
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Review Blue Book Offers BEFORE seeing your clients.
Suggest items you know are discounted.
Save thousands of dollars in a time when every dollar counts.
Encourage your Suppliers to be involved in the Blue Book program!
APPA Distributors
encourage the
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to participate!
Actual dollars saved from APPA members:
Brighter Ideas QLD
“Our first Blue Book redemption more than
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with our clients”
12 month Blue Book savings $7,500
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Capital City Connections QLD
Watch for APPA’s Weekly Blue Blasts that highlight 3 random offers from the Blue Book.
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To view a full list of current
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What is the role of Social
By - Clare Murphy
Cover Story
The contact –
William Kestin
CEO APPA
[email protected]
www.appa.com.au
How to harness the power of Social Media
I
f there are two buzz words that have dominated
conversations in meeting rooms and around water coolers
the past few years, they would have to be “social media”.
So what is it all about? Is social media really making a
difference to the bottom line in today’s business world?
Are you missing out?
Dale Denham, CEO of Geiger and social media expert, spoke
to a group of members at APPA Convex in Sydney 2010.
Dale hails from a background in technology and promotional
marketing and delivered a series of throught provoking
messages to encourage both APPA suppliers and distributors
to harness the power of social media in ways that he believes
would both enhance branding and sales.
So briefly, what is social media? Using the online collaborative
encyclopedia Wikipedia’s definition, the term Social Media
refers to the use of web-based and mobile technologies to
turn communication into an interactive dialogue.
According to research conducted by the Nielsen Company in
March 2009, two-thirds of the world’s Internet population
visits a social network or blogging site and the sector now
accounts for almost 10% of all Internet time. ‘Member
Communities’ have overtaken personal Email to become the
world’s fourth most popular online sector after search portals
and PC software applications. We can only assume these
figures has grown exponentially since that 2009 study.
Social networking and other new online media are a result of
Web 2.0 technology which about eight years ago introduced
the world’s online population to interactive tools such as blogs,
RSS feeds, wikis, social networking tools, photo sharing tools,
mapping tools, audio and video podcasts, and screencasts.
With the ever-increasing popularity of these tools, the way
16 www.appa.com.au
organisations use technology to enhance their marketing
communications strategies has evolved with exceptional
speed, with many including social networking or blogs in their
campaigns. The virtual world of social networking has opened
doors for organisations or individuals to communicate their
key messages to a new audience.
It is cost effective and easily implemented into a greater
communications strategy, however, as beneficial as social
networking or blogging can be for an organisation’s or
individual’s image, if not maintained or implemented correctly,
it can have negative effects on the brand or person involved
and requires careful consideration before implementing.
“There is no denying that Social Media will play an increasing
level of importance to marketing in the promotional products
industry,” says APPA CEO William Kestin. “An investment
in understanding and using this channel of marketing is
imperative for every successful company whether they be
Suppliers or Distributors. If for no other reason than to expand
and support your SEO (Search Engine Optimisation).”
Dale Denham’s recent presentation focused on four key social
networking tools; Facebook, LinkedIn, Twitter and Youtube.
To better understand how these tools (and others) work and
the purpose they serve, we have put together a table:
Media in our industry?
CATEGORY
TOOL
DEFINITION
EXAMPLES
Communication
Blog
A blog (a contraction of the term “weblog”) is a type
of website, usually maintained by an individual with
regular entries of commentary, descriptions of events,
or other material such as graphics or video. Entries are
commonly displayed in reverse-chronological order.
Blogger, Wordpress, LiveJournal, Open Diary, TypePad,
WordPress, Vox, ExpressionEngine, Xanga. Key media
such as The Age, Crikey.com and most other online
media incorporate blogs into their websites
Many blogs provide commentary or news on a
particular subject; others function as more personal
online diaries. A typical blog combines text, images,
and links to other blogs, Web pages, and other media
related to its topic. The ability for readers to leave
comments in an interactive format is an important part
of many blogs such as graphics or video.
Communication
Micro-Blog
Microblogging is a form of multimedia blogging that
allows users to send brief text updates (only a limited
number of characters can be used) or micromedia such
as photos or audio clips and publish them, either to be
viewed by anyone or by a restricted group, which can
be chosen by the user. Smartphones have advanced
the use of micro-blogs.
Twitter, Pownce, Jaiku, Tumblr
Users microblog about particular topics that can range
from the simple, such as “what one is doing at a given
moment,” to the thematic, such as “sports cars,” to
business topics, such as particular products. Many
microblogs provide short commentary on a person-toperson level, share news about a company’s products
and services, or provide logs of the events of one’s life.
Communication
Social Networking
A social network service focuses on building online
communities of people who share interests and/or
activities, or who are interested in exploring the
interests and activities of others. Photos, videos and
text can be easily shared.
Facebook, LinkedIn, MySpace, Google+
www.appa.com.au 17
CATEGORY
TOOL
DEFINITION
EXAMPLES
Communication
RSS feeds
RSS (most commonly translated as “Really Simple
Syndication” but sometimes “Rich Site Summary”) is a
family of web feed formats used to publish frequently
updated works—such as blog entries, news headlines,
audio, and video—in a standardised format.
RSS feeds can be found on many websites
They benefit readers who want to subscribe to timely
updates from favoured websites or to aggregate feeds
from many sites into one place. RSS feeds can be read
using software called an “RSS reader”, “feed reader”, or
“aggregator”, which can be web-based, desktop-based,
or mobile device-based.
Collaboration
Social News
The term social news refers to websites where users
submit and vote on news stories or other links, thus
determining which links are presented.
Digg, Mixx, Reddit, NowPublic
Collaboration
Wikis
A wiki is a website that uses wiki software, allowing the
easy creation and editing of any number of interlinked
Web pages.
Wikipedia, PBwiki, wetpaint
Wikis are often used to create collaborative websites,
to power community websites, for personal note
taking, in corporate intranets, and in knowledge
management systems.
Multimedia
Photo sharing
Photo sharing is the publishing or transfer of a user’s
digital photos online, thus enabling the user to share
them with others (whether publicly or privately). This
functionality is provided through both websites and
applications that facilitate the upload and display of
images. The term can also be loosely applied to the use
of online photo galleries that are set up and managed
by individual users, including photoblogs.
Flickr, Zooomr, Photobucket, SmugMug
Multimedia
Video sharing
A video hosting service allows individuals to upload
video clips to an Internet website. The video host
will then store the video on its server, and show the
individual different types of code to allow others to
view this video. The website, mainly used as the
video hosting website, is usually called the video
sharing website.
YouTube, Vimeo, sevenload
FACEBOOK
Of the many social networking sites, Facebook is the most popular global tool
with more than 800 million active users.
In August 2011, Facebook reported there were 10.5 million Australian users
– this equates to just under half the population. Women make up a slightly
higher percentage of users. People from all aspects of the community are using
Facebook to communicate with friends, families and the wider public – even the
Prime Minister!
Facebook started out as a service for university students and had a reputation as
the “Generation Y” web communication tool of choice. Today almost one third
of its global audience is aged 35-49 years of age and almost one quarter is over
50 years. The bias towards the younger generation is changing and its purpose
has also evolved from being purely a web-based social communication tool to a
powerful advertising medium for businesses.
Creating an individual Facebook page and setting up online friendships with
clients and business associates is the first step in developing a social media
18 www.appa.com.au
strategy. “Business and personal” aspects of our lives can blend successfully
using social networking tools such as Facebook. Here are several key reasons
why members of the promotional products industry should be using Facebook
as a tool to increase sales:
1. Improve search engine. Google is the most popular search engine. Every
personal Facebook page is given a “vanity URL” which includes your name,
e.g. www.facebook.com/daledenham. This will ensure Google returns topranking results for your Facebook site when someone searches on your name.
This makes it easier for people to find you and start a dialogue. Try adding
your company name somewhere in your profile so the connection between
individuals and companies can easily be made.
2. Warming up cold calls. Being connected with someone on Facebook means
you have already broken the first ‘greeting’ barrier. It’s like getting past the
‘How are you’ part of a client interaction. Recent statistics demonstrate the
impact social media can have on improving sales success. Generally speaking,
without using social media, 10 cold calls will result in one client appointment.
One in 10 appointments leads to a sale. This equates to one in 100 cold calls
resulting in a sale. If you already have a social media connection to a client,
the ratio reduces to one sale per 10 calls.
“This is because Facebook has provided an opportunity for the client to get to
know you. They can see your likes and dislikes, your interests and activities,”
says Dale. “Likewise, you can build a better picture of the client and their
interests by listening to their online commentary and observing what they are
doing.”
3. Staying in front of clients and prospects. It is impossible to see a client in
person every day. Facebook, however, provides the perfect mechanism for
staying “front of mind” with clients – both existing and prospective. APPA tips
for using Facebook to create subliminal messages that promote you, your
company and its brand include:
Observe and listen – take note of their interests, comment on things you
have in common, take photographs and upload them via your phone. Saw
something interesting at a trade show? Why not take a snap and publish it
with a brief comment?
Interact with your Facebook contacts. Use the birthday tool to receive
notifications and keep track. Consider sending a personalized gift from your
company’s product range that gently promotes your brand.
Remind them you are a fun, interesting person
Advertising. Facebook knows a lot about its members so it can be a very costeffective advertising tool, especially if you want to target certain audiences.
Consider placing an ad with your photo, a company logo and a bit about you
and your company in the week leading up to a big industry expo or client
meeting. Facebook allows advertisers to narrow down their audience by
gender, location, keywords, age and many other attributes. Advertisers have
the option of paying per click or per impression.
Remember: Do not try to connect with someone you don’t know.
Only connect with people you have met or had a brief interaction with.
FACEBOOK FACTS
• Facebook has over 800 million members making it the world’s largest
social network (wikipedia.com)
• Facebook allows any users who declare themselves to be at least 13 years
old to become registered users of the site. (facebook.com)
• More than half of Facebook’s members use the site everyday and spend
an average of 19 minutes online (crunchbase.com)
• 250 million photos are uploaded onto Facebook every day making picture
sharing one of the most popular Facebook activities (Facebook.com)
Setting up your profile
LinkedIn works like a giant phone directory, but with far more information and
interactivity.
“The more detail you can add to your professional profile the more credibility it
adds to your site,” says APPA CEO William Kestin. “Take the time to do it right.
Start with a meaningful summary of your career objectives and skills – this
provides relevant insights into what you are focused on and the direction you
are looking to take.”
Adding resume details, including current and previous employers, your roles
and key achievements, all help paint your professional “picture”. Don’t forget
to upload a professional-looking photo – you want as many people to recognise
you as possible! Think about your profile from the prospective client’s point of
view. What information would they like to see?
The next step is to start making connections. Search for friends and professional
contacts via the search tool or use LinkedIn to check everyone in your Microsoft
Outlook contacts and find out who already has a profile. You can then request
to be connected. Remember, you want to be connected to people who also
have great connections! Once you have built up some connections, ask clients
or colleagues to endorse you by writing a “recommendation”. It is also a good
idea to endorse others whose work you feel confortable recommending.
How to use LinkedIn to prospect and increase sales
LinkedIn is probably the most powerful prospecting tool out of all social
networking sites. There are two key methods to finding potential clients. First,
scan the contacts of your own connections. If you find someone who might be
a good contact/prospective client, ask your friend to introduce you. LinkedIn is
all about professional networking so it is ok ask to be introduced to people you
don’t know, as long as you do so via an existing friend, colleague of business
associate. Once connected, you have access to all the contact details you need
to start engaging a prospective client.
The second way LinkedIn helps you prospect is by staying in touch with key
contacts, i.e. marketing managers, even when they have moved to another
company. One of the first places people update their career information is on
LinkedIn.
“You can maintain contact by congratulating them on the new role and offering
your services to their new company,” recommends William Kestin. “It also
provides an opportunity to find out who replaced them in their previous role.
Two contacts can be established in one communication!”
Just like Facebook, LinkedIn provides insight into people’s likes, dislikes, hobbies
and interests, so it’s important to regularly update your own information as well
as read what others are doing and saying.
• More people visited Facebook than Google for the week ending March 13,
2010 (wikipedia.com)
• The 2010 blockbuster movie The Social Network follows the rise of
Facebook and its controversial founder Mark Zuckerberg
(thesocialnetwork-movie.com)
LINKENIN FACTS
• LinkedIn started out in the living room of co-founder Reid Hoffman
in 2002. The site officially launched on May 5, 2003 (LinkedIn.com)
• The LinkedIn website is mainly used for professional networking,
job searching, and other business related activities (crunchbase.com)
• As of June 30, 2011, professionals were signing up to join LinkedIn at
LINKEDIN
As the world’s most popular online professional networking tool, LinkedIn has
gained huge momentum over the past 5 years. By building a profile on the site,
users can then connect and interact with colleagues, clients and friends. Some
prefer LinkedIn to Facebook for professional communication purposes, keeping
their Facebook page as a personal communication tool. With this in mind, APPA
recommends creating a profile on LinkedIn and keeping up regular activity as
part of a holistic social media strategy to promote both individuals and their
companies.
a rate of approximately two new members per second. (Wikipedia.com)
• LinkedIn currently has around 120 million members (linkedIn.com)
• A publicly owned company, LinkedIn shares are currently worth
around $US86 (crunchbase.com)
www.appa.com.au 19
TWITTER
Figures reported by socialmedianews.com.au show that in the month of August
2011, 1.8 million Australians visited the Twitter website. Twitter has not gained
the same level of popularity as Facebook, possibly because people do not fully
understand its purpose and power. Twitter falls into the category of social media
known as micro-blogging. It allows users to post messages and links, known as
“Tweets”, of no more than 140 characters. Once you have set up an account (all
basic social networking accounts are free to create and use), you are then able
to “follow” people and be “followed”. You have the right to accept or refuse
requests to follow your Tweets.
“Many people see Twitter as a waste of time,” says William Kestin. “But there are
still some business advantages of adopting a Twitter profile that you may want to
consider. Most importantly, it can contribute to your Search Engine Optimisation
(SEO) strategy and increase your Google search results ranking along with your
other social media accounts.”
Twitter hints and tips:
• In the promotional products industry, being on Twitter may be a differentiator
to your clients, as many of your competitors may not be using Twitter yet as a
social media tool.
Use Twitter to announce new products, advise others if you are at a promotional
products event or send out links to something new on your website.
It’s good Twitter etiquette to follow those who follow you.
If you read an interesting Tweet, you can re-Tweet the message on your own
Twitter account. Likewise if other re-Tweet what you have said, it spreads your
message even further.
TWITTER FACTS
• Twitter is a real-time information network that connects you to the latest
information about what you find interesting (twitter.com)
• The word twitter is defined as ‘a short burst of inconsequential
information,’ and ‘chirps from birds’. (thefreedictionary.com)
• Unlike Facebook, it’s ok to follow people you don’t know. To be followed is
considered a compliment.
• “Tweets” can be a maximum of 140 characters
• Twitter has around 200 million users worldwide and handles over
• Twitter can be used to prospect for clients using the search tool, much the
same was as LinkedIn.
• The first ‘tweet’ was posted by founder Jack Dorsey in March of 2006 –
• Twitter is also a fun tool and can be used simply to learn new things.
Follow your favourite entrepreneur, TV series or politician – just to
get updates.
• When singer Michael Jackson died on June 25, 2009, Twitter servers
20 www.appa.com.au
1.6 billion search queries per day (Wikipedia.com)
it read, “just setting up my twttr” (Wikipedia.com)
crashed after users were updating their status to include the words
“Michael Jackson” at a rate of 100,000 tweets per hour (Wikipedia.com)
YOUTUBE
As with all social media tools, YouTube will enhance your SEO results. By posting
a video with the right title and keywords, Google will return a high-ranking
search result. This can be invaluable when trying to promote promotional
product solutions “in action” or making a media announcement.
“The key challenge with YouTube for our members,” says William Kestin, “is the
time and resources required to create a quality video. Everyone hears of YouTube
videos ‘going viral’ and the whole world tuning in, but that rarely happens.
The focus must be on creating and uploading quality imagery and messages.
Distributors may want to consider uploading product videos created by suppliers,
but they should always ask permission first.”
“10.5 million Australians watch something on YouTube every month, so it must
not be discounted as a way to network.”
YOUTUBE FACTS
• YouTube is the largest worldwide video-sharing website created by three
previous PayPal employees (YouTube.com)
• In 2006 Google Inc. bought YouTube for $1.65 billion (wikipedia.com)
• Standard YouTube users can upload videos running up to 15 minutes
(wikipdeia.com)
• YouTube has featured an April fools prank on the site every year since
2008 (Wikipedia.com)
• On April 1 2008 all the links to the videos on the main page were
redirected to Rick Astley’s music video “Never Gonna Give You Up”,
a prank known as “Rickrolling” (urbandictionary.com)
MEASURING SUCCESS
Social media tools make it easy to monitor success from a networking
perspective. Use Google Analytics to see if there has been increased traffic
to your website. Any increase in the number of friends, connections or
followers you have amassed on Facebook, LinkedIn and Twitter is easy
to track.
Trying to measure how these tools have contributed to your business
success will come down to your own records.
For instance:
Have you been on more appointments?
Have your relationships strengthened or improved?
Ultimately, have your sales increased?
APPA’S SOCIAL MEDIA “RULES OF ENGAGEMENT”
• Do not use social media to “sell”
• Be relevant and transparent
• Live as if your Mum is watching
• Remember you are mixing so:
Don’t play games (Facebook applications such as Farmville etc)
Don’t drink and post
• Have fun
Key points to remember to help increase sales using social media:
• Social media will increase your Google ranking via your “Vanity URLs”.
• Social media can play a key role in warming up cold calls and converting
client meetings to sales.
• It’s ok to mix personal aspects of your life with business aspects on
social media tools such as Facebook.
• Use the tools to network, not sell.
• Listen, engage and glean relevant personal information from existing
and prospective clients.
• Use Facebook to create targeted advertising strategies.
• Prospect for new clients using LinkedIn – it’s like an online phone book
but with more detail!
• Have fun – if you’re not having fun and using these tools creatively
and innovatively, social media will not work for you.
To summarise, social media can provide many benefits to APPA members in
their attempt to promote their business, build relationships and ultimately
create more sales. But, as APPA CEO William Kestin believes, all social media
campaigns should be part of a holistic sales and marketing strategy that
harnesses a range of traditional and proven media.
“Even the big companies like Pepsi have made mistakes in their adoption of
social media as a primary marketing tool,” says William. “APPA advises its
members to consider social media in context of a bigger branding, marketing
and advertising picture. It can work well, especially as a complement to other
traditional tools. Don’t fall under the social media spell! Consider all the
options and be realistic about the resources you have available to maintain a
compelling and engaging social media presence, and always see it as a way to
network, not to sell.” ::
*APPA would like to thank and acknowledge Dale Denham for his contribution to this article.
www.appa.com.au 21
24 www.appa.com.au
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CONVENTION AND EXHIBITION
PROMOTIONAL PRODUCT EXCELLENCE
www.appa.com.au 37
APPA bottomline
benefits
APPA Memberships provides tangible value from our Service
Providers who offer exclusive discounts to all APPA Members.
Apex Insurance Brokers Saving members over 40% off
their previous rates – Now more than ever, income protection
and liability insurance is crucial. Contact: [email protected]
Ph: 1300 85 APEX
The Qantas Club A verification of membership letter from APPA is
required to redeem this benefit.
1 year (inclusive of joining fee) $585 (usually $805)
2 years (inclusive of joining fee) $855 (usually $1155)
Contact [email protected]
Blaise-Drake & Co International Promotional Product
Sales and Marketing Training
Contact: [email protected] or
[email protected] Ph: 0011 1610 685 9700
Hunter Express Transport Industries is an Australian freight and
courier company. Hunter Express considers all APPA MEMBERS as VIP
customers, providing them with priority rates..
Contact: Therese Fresi – Sales Manager
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accounting, “the ultimate software for Promotional Products
Distributors”. XebraSource™ and MyPromoSource.
Contact: [email protected]
Ph: 02 4389 8600
AdNews 10% discount advertising rates in the
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Ph: 64 9 275 5229
Australian Air Express Bags A verification of membership
letter from APPA is required to redeem this benefit.
1Kg Airbag – $7.25 |3Kg Airbag – $ 7.76
5Kg Airbag – $12.42
38 www.appa.com.au
Macanics can help you with all your graphic design requirements
including, flyers and advertisment design, logo design or redraw, and
all your printing needs.
Macanics offers all APPA Members a 10% discount off graphic art as
well as one free logo redraw per year. We are located Auckland NZ
Contact: Rae Travis Director/Graphic Designer
Ph: 09 415 9482 Email: [email protected]
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you better understand your business at each stage of its cycle, and restores
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B2B PromoProducts B2B PromoProducts provides all-inclusive support
and financial backing to independent business, operating as B2B Affiliates,
and as APPA Members you will recieve a 25% discount off our joining fee.
B2B is a community or alliance of indiependent small-medium sized
Distributor businesses operating under the B2B Brand across Australia and
New Zealand. We provide state-of-the-art systems, marketing and financial
support. Contact: 1300 222 776 www.b2bpromo.com
MailCall mission is to provide a consistently efficient, professional and
friendly courier service to a range of clients across the entire Sydney and
Melbourne metropolitan area. This is achieved through developing
innovative technology and challenging the traditional boundaries
of the transport industry. APPA Members receive a discounted rate,
but you must have an authorisation letter to receive this rate.
Contact APPA for this letter.
TNT
Discounted rates in Australia and New Zealand. TNT is one of the world’s
largest freight providers and offers APPA member’s exclusive rates on both
Road Freight and Air Freight. You must have a letter of authorisation from
APPA to receive this discount. Contact: [email protected]
TNT Australia – [email protected] or Ph: 02 8304 8008
TNT New Zealand – [email protected] or
Ph: +64 9 256 7893
MediaBizNet
MediaBizNet is a new directory, search and networking site for the media
and marketing industries. MediaBizNet has a special introductory rate for
APPA members. Currently every member already has a free listing, and only
APPA members are allowed to be listed in the promotional products section.
Enhance your listing for less than $40 per month.
James Winter – National Sales Manager
Ph: 02 9327 3876 www.MediaBizNet.com.au
CourierPost is one of New Zealand’s premier courier providers, with a
reputation for the speedy and reliable delivery. CourierPost is now offering
exclusive additional benefits to APPA members. As a member of APPA,
CourierPost is happy to offer special pricing across our entire product range,
i.e. trackpaks, parcel tickets, freight forwarding and our Eco range. To take
advantage of this offer, simply contact us to arrange either an account
with CourierPost, (or for existing customers to arrange an amendment
to your current pricing). Contracts will be on CourierPost’s standard
terms and conditions for business customers.
For more information simply contact:
[email protected] for the necessary forms to complete.
SGS Product Testing, Product Inspections Overseas, Product Safety Reports.
[email protected] Ph: 03 9790 3400
Free APPA Educational DVDs APPA supplies 9 free titles of educational
DVDs for members to train their staff.
Contact: [email protected] or log in and
order from the APPA online store
at: www.appa.com.au
Kiely Thompson Caisley is a boutique law firm which provides
specialist employment law and industrial relations advice. They have offices
in Auckland and Wellington. Special offer to APPA Members 15% discount off
the fee component of their first bill. Opportunity to attend at no cost a series
of 6 free employment law seminars in a group of 12 or more
small business owners.
Contact: [email protected] for more details
Discounted PMS Books from APPA Pantone Colour
Guide – Solid, Coated and Uncoated for $187 AUD, $195 NZ
and Metallic Boos $99 AUD, $102 NZ (all inclusive of GST).
[email protected]
Marty Daley Graphic Design With years of industry experience and
offers special rates exclusively to APPA members. All forms of graphic design,
logo re-draws, artwork preparation and artwork approvals. His expertise and
pricing provide excellent benefits to APPA Members. Call to find out more.
Contact: MARTY DALEY
[email protected]
or Ph: 02 9802 1515
Hayes Knight is an innovative chartered accountancy practise.
We offer APPA members a 10% discount off the time and
cost of preparation of your annual financial statements
as well as free attendance to our regular Business
Booster and Business Evaluator seminars and workshops.
Rydges Hotels Fixed rate of $159.00 at Rydges Harborview Auckland
regardless of advertised room rate.. Rydges Queenstown and Rotorua
offers 10% off best available rate • Rydges Christchurch offers 15% off
best available rate.
Contact: +64 (0) 9 375 5900 www.rydges.com/cwp/appa
Alpha Dezine All members have thier own price break on all services.
- Like virtual samples for only $1.00! Basic Artwork Service - only $6,95,
Embroidery Digitizing $2/1000 and much more.
Contact: 09 2823365 www.alphadezine.com
Royale Asia has been providing customised global express delivery
solutions to clients worldwide since 1980, Save 25% as an APPA member.
A verification letter from APPA must be provided
to receive this benefit. Contact: [email protected]
www.appa.com.au 39
CELEBRATING 20 YEARS
DESIGNING EMBROIDERED APPAREL,
HEADWEAR & LUGGAGE FOR
GOLF & CORPORATE MARKETS
APPAREL
HEADWEAR
LUGGAGE
GOLF TOWELS
GLOVES
BUGGIES
SHOES
CUSTOM MAKE
CUSTOM PRODUCT DESIGN & MAKE
Digitising, Embroidery, Screen-Printing, Sublimation & Direct Digital Print
Operational efficiency with huge inventory profile & advanced warehouse capability
Excellent reseller margin opportunity with broad range of quality, value products covering wide price-points
CORPORATE SALES
NSW | VIC | QLD | ACT | TAS
SA | WA | NT
NZ
CORPORATE SALES MANAGER
Steve Shaw
Rebecca Kolster
Richard Drown
Josh Nelson
www.slcorporate.com.au
Ph: 0410 253 755
Ph: 02 9693 5777
Ph: +64 215 004 77
Ph: +61 413 059 933
[email protected]
[email protected]
[email protected]
[email protected]
APPA MEMBER SINCE 2005. VISIT US AT THE APPA ROADSHOWS & CONVEX IN 2012
http://www.sporte-leisure.com.au/
http://www.sharkgolf.com.au/
http://www.motocaddy.com.au/
http://www.niblick.com.au/
Jon Bone
18.01.1954 – 12.10.2011
I
t is with deep sorrow and regret
that we announce the passing
of our dear friend and colleague
Jon Bone.
Jon passed away suddenly on
the 12/10/2011 from suspected
stroke while away in Tauranga on
business. A close friend who was
with him at the time said that it
happened very suddenly, with no
struggle or apparent pain, a small
blessing to his family and friends.
Jon was a true friend and perfect gentleman, and will be sadly missed by
all who knew him, including his customers. We will all treasure our own
special memories of the man we affectionately called “The Bone Doctor”.
We ask that you remember Jon and his family during this time of
bereavement, and keep them in your thoughts and prayers.
The APPA and Fashion Biz Teams
::
www.appa.com.au 41
42 www.appa.com.au
www.appa.com.au 43
44 www.appa.com.au
Supplier Awards 2011
Best National Supplier in Australia proudly sponsored by Brand Promotions Pty Ltd
Winner: Logo-Line Australia
Supplier who received the second largest number of votes: Fashion Biz Pty.Ltd., Suppliers who received third largest number of votes: imagecollection.
Best National Supplier in New Zealand proudly sponsored by Brand Promotions Pty Ltd
Winner: Fashion Biz Ltd NZ
Supplier who received the second largest number of votes: Tuapeka Gold Print Ltd., Suppliers who received third largest number of votes: Headwear Stockists (NZ).
Best Customer Service Supplier in Australia proudly sponsored by Sands Promotions
Winner: Logo-Line Australia
Supplier who received the second largest number of votes: imagecollection , Suppliers who received third largest number of votes: Epicentre Trading Pty. Ltd.
Best Customer Service Supplier in New Zealand proudly sponsored by Sands Promotions
Winner: Tuapeka Gold Print Ltd
Supplier who received the second largest number of votes: Peros Ltd., Suppliers who received third largest number of votes: BMV International Ltd.
Best Decorator in Northern Region
Best Decorator in NSW and ACT
proudly sponsored by Coleman Brands Australia
Winner: Colour Crew
Winner: Kings Specialty Print
Best Decorator in Southern Region
Best Decorator in New Zealand
Winner: Dex Group
Winner: KINGPIN-PRODUCTS
Winner: Embroidery Works Ltd
Platinum Award Winner
Platinum Award 2011 proudly sponsored by Logo-Line Australia,
NAME OF ENTRY: Beef Masterpieces
MEMBER COMPANY: Sands Promotions
www.appa.com.au 45
The contact –
Fashion Biz Ltd NZ
Grant Barkhuizen
National Sales Manager
Ph: +64 9 279 8464
Fax:+64 9 279 6120
[email protected]
www.fashionbiz.co.nz
Who is Fashion Biz Ltd NZ?
Y
our one source, easy solution to performance driven uniforms
and promotional apparel. From street wear to high end fashionforward coordinating corporate wardrobes, Fashion Biz Ltd NZ delivers
on the widest range of fabrics, styles, colours and sizes in order to
meet the ever-broadening needs of the industry. If what you’re
looking for is not readily available from stock service, we can easily
develop unique styles that are tailored to your customers’ individual
requirements, and deliver a complete custom-made product via
our Custom Indent division.
Of paramount importance is the quality of garments, remaining at
the forefront of fabric and style development, maintaining adequate
stock levels, and ensuring the latest business infrastructure is in place
to enable us to offer and guarantee the best service to our customers.
As voted by the industry, we strive to be number one.
Who and how many staff?
FASHIONBIZ started in New Zealand in 1989 with 2 employees
operating out of a basement garage in Auckland, believe it or
not! By 1998 the New Zealand business had quadrupled, the staff
complement hit double figures, and Fashion Biz Ltd NZ expanded
into Australia. As of 2011 we proudly employ 54 staff in New Zealand
alone, which is more people than you’ll find in an average local
paddock of sheep! Earlier this year Fashion Biz Ltd NZ expanded into
46 www.appa.com.au
the Canadian Market, while on the home front we recently opened
a branch in Christchurch. The Auckland facility currently comprises
around 800m2 of office space, a fully-stocked showroom and a
7,000m2 warehouse which holds around 5-million garments at any
one time! The modern Fashion Biz Ltd NZ headquarters in Auckland
is the heart of the business and where the company directors are
based. This is also where the customer service and production
and development teams, as well as group marketing department,
are based and includes a warehouse, showroom and world-class
fabric testing laboratory. The sales team, including an internal sales
co-ordinator operate out of the Auckland HQ, and are headed by
our National Sales Manager who also oversees the South Island
operation. Mission Statement
We pride ourselves in our ability to deliver the widest range of
quality garments at the best possible price, backed by the best
possible customer service, while maintaining stock availability
at the highest level possible wherever possible
Best Kept Secret?.
The company was conceived over a game of doubles tennis.
Who says you can’t mix business with pleasure! ::
Membership with benefits
High Caliber Line
is exclusively REWARDING
APPA member’s with
Ţ&OEDPMVNOQSJDJOH (on in-stock products)*
eg: order 250 units get 2500 unit price
Ţ/FYUDPMVNOQSJDJOH on ocean shipping*
eg: order 5000 units get 10000 unit price
Excludes
Promotions Code
Ţ .VTUTQFDJGZQSPNPUJPODPEF‘APPA’ on
purchase order to receive special price
Ţ
-FHFOEBSZ
Ţ
64#
Ţ
0ƋTIPSF-BOZBSET
Ţ
4UVCCZDPPMFST
Terms & Conditions
Ţ 1MFBTFWJTJUPVSXFCTJUFUPTFFUIF
Terms and Conditions
Ţ
/POEBZTFSWJDFQSPEVDUT
Ţ
0ƋFSFOETTU%FDFNCFS
'SPNNPSFJOGPSNBUJPODPOUBDUVTPO1800 668 736 or visit our website
www.highcaliberline.net.au
CONVEX Best New Product 2011
Proudly sponsored by Harry The Hirer
3D Crystal Business Card Holder
Optical crystal business card holder with customised internal engraving. This item is part of
the new Imaage range of 3D crystal desk items, which also includes a 3D crystal pen holder,
letter opener and spinning world globe executive toy. As with all Imaage crystal products, our
in-house 3D design team create customised 3D artwork based on the client’s requirements.
We then engrave the 3D artwork inside the crystal, creating a high perceived value item with
considerable “Wow” factor and longevity. All engraving is done locally using European laser
systems, ensuring high quality, short leadtimes and no minimum order quantity.
Indent pricing is also available upon application.
Contact Chris at Imaage. Email: [email protected] Ph: (02) 4970 4494
CONVEX 2011
Best Stand
Award
Proudly sponsored by Harry The Hirer
ORSO
Prominent
Promotional
People Profile
Shelley Cooper-Jones –
August Dean Promotions
Q
A
Where’s Home?
Mt Eden Auckland City, 5 mins from downtown and with a dormant volcano, the highest natural point in our city centre where you can see the harbours surrounding
I love that I can walk everywhere and avoid time wasted with motorway traffic
Q Best thing about your Job?
A Tough Challenges, I’ve worked in this industry now for almost 15 years with 1 company so they keep things interesting
Q What’s your pet hate?
A In my job , I would say a slow decision maker or one unable to make a decision at all
Q Favourite food?
A Italian Food in Italy and closer to home the great Italian Food in Syd/Melb
Q First Job?
A Beauty Therapist
Q Best achievement – Business and Personal?
A Business – My Appa Gold Award for a huge range of merchandise for the energy
drink “V”, it was 6 months work but fun!
Personal – Our home renovations with my husband Chris he is so talented & Raising my daughter Bella , also discovering where the joy is and for me its Kickboxing & Latin Ballroom Dancing
Q What’s the meaning of life?
A “Everybody dies but not everybody lives” (now I don’t need to get the tattoo !)
www.appa.com.au 49
50 www.appa.com.au
Big names.
Big ideas.
Big impact.
edition 22 out now!
1300 462 432
Industry
Distinction
Jenny Gust
J
enny started her work life at an Advertising agency becoming the agencies’
Account Services Executive. She was then offered a job to move to the
cosmetics industry where she worked for 10 years. During these roles she began
to work with an emerging promotional products industry, which inspired and
interested her. Then 25 years ago she landed a job with Promotif Marketing.
Apart from the office secretary, Jenny was the only female who had ever worked
for the company. In fact, in the early 80’s promotional products was a highly
male dominated industry. Women had to work doubly as hard not only to make
sales but to get accepted, and respected, by Suppliers and fellow co-workers.
She went on to win that respect by securing many major accounts for Promotif
including Ford and the ANZ. Jenny next went to work for Airport Luggage where
she established the corporate side for that business. After 3 years, there was a
sudden restructure and Jenny along with many others, were made redundant.
It was 20 years ago and ‘necessity’ being the Mother of all invention, Jenny
was inspired to start her own promotional products company “Jennifer Gust
Promotions’. She felt it was time that women started to take a leadership role in
the industry. Although the start-up company had virtually nothing (from what
I hear not even a typewriter or a computer!) Within the first 6 months she had
won major clients and although she was working from her flat (and doing all her
own production and accounts) her dedication to service and professionalism
had secured major clients like Ansett. Existing clients referred a steady stream
of new business, and although she never advertised, her business blossomed.
Jenny was trail-blazing not only as a women, but using all her expertise
from her Advertising days to show that promotional products were forms of
advertisement, not gimmicks.
Within a year she expanded to a townhouse in Hawthorn which became her
first showroom and office. She started slowly adding staff but wanted to keep
her company ‘boutique’ so she could focus on the exceptional service she was
quickly becoming famous for. With a hand full of loyal, Blue Chip clients like
Yellow Pages, Ford, Ansett and Bank of Tasmania she was finally able to join
APPA 19 years ago. At that time, APPA had 50 members. Jenny was passionate
about APPA and its ideals. She worked on the Southern Regional Board for over
Industry Distinction – proudly sponsored by APEX Insurance Brokers
(Daniel Johnson in the photo)
3 years (serving as its Secretary Treasurer) before joining the National Board
for 2 years. During this time she vocally encouraged young people coming up
through the industry to get involved with APPA and make their mark. In 1997
she was approached by her client, Vogue Australia, to come up with a concept
and product for their 50th anniversary. The resulting campaign was not only
given the Gold in the highly competitive Consumer Programs Category but has
the honour of being the very FIRST Platinum Award ever given in the inaugural
Awards for Promotional Product Excellence 12 years ago.
After her APPA win, a lot of work came her way. Jenny has always been first
to note that winning an APPA award helped open doors to win such clients as
Disney, RMIT, The Age and multiple magazine titles. Jenny is generous in spirit
and has even mentored her staff to go out on their own and start promotional
product companies. She had one proviso, that they join APPA! Jenny has gone
on to win many APPA Awards for excellence throughout the years. By 2005,
Jenny was ready for a change. She wanted to scale down without leaving the
industry. This change came in the form of merger with Arid Zone and she has
worked under their umbrella ever since. She has gone on to win even more
APPA awards under their banner. Just as Jenny has contributed to APPA and
the industry, there has been another passion she is just as famous for. In 1991
Jenny decided to take up flying. Since then she has acquired over 1200 hours
and is renowned for flying to client meetings in Regional Victoria and flying to
the APPA Wintershows in Ballarat and Canberra. She is still flying and is an active
member of the Australian Women Pilots’ Association, encouraging women to
again, expand their horizons.
When asked about her future, she has no plans to retire. She still is passionate
about the industry and continues to be a great advocate for our profession, still
breaking those glass ceilings wherever and whenever she can.
Generation Next Award
Marty Daley
18 years ago a young, fresh faced, high school student was looking for job. Marty
Daley picked up a job which was going to change his life. He probably didn’t think
that while he was cleaning screens, sweeping floors and assisting with production
at Dynamic Screen Printing working for Damian Erich. Damian introduced him
to the world of promotional products. Through those first 3 years Marty had an
increasing interest in artwork and graphic design. Working on the job bags; he saw the
importance of how a job could go ‘very right’ or ‘very wrong’ depending on the art
supplied.
Described by Damian as ‘focused, reliable and mature beyond his years” he wasn’t
surprised when Marty announced he wanted to be a Graphic Designer. Off Marty went
off to Tafe, where we completed his degree and started work in a few ad agencies. But
Damian tracked Marty down and was determined to keep this talented find, he put
Marty in charge of his art department. Marty worked for Damian for a few years and
during this time he became acquainted with APPA.
Generation Next – proudly sponsored by The Premier Collection
52 www.appa.com.au
The more he got to know the industry, the more he knew that one day he would start
his own company and become a part APPA in some way. That day came when he
started Marty Daley Graphic Design. It’s always a good sign when someone leaves a
company and the director still speaks as highly as Damian speaks about Marty.
Life Member
C
Christa Parsloe
hrista Parsloe left school at 15 with no real idea about what she wanted to do.
She started in retail where she spent 8 years learning the ropes.
Quite by accident, 27 years ago, Christa went to help her father Lionel (also an Life
Membership recipient) in the promotional products industry. Lionel had started
Hanna Match New Zealand in 1982. Christa worked for the next 5 years in production,
distribution and telephone sales. She then had a brief stint away to fulfil a childhood
dream of being a flight attendant, after a mass set of redundancies, she re-joined
Hanna and spent the next 10 years, helping to grow the business.
Christa inherited her father’s passion for the industry association, she joined her
first PPANZ Regional Committee 14 years ago and has been serving on Regional
committees almost continuously ever since. She joined for her first stint on the APPA
National Board 13 years ago, where she served for 4 years before taking a short break
to have her beautiful daughter Ava in 2002. She was instrumental in establishing the
PPANZ Awards Dinners and helping to plan the NZ Tradeshows. PA (Post Ava) Christa
rejoined the industry again, this time working for 2 Distributor companies (the ‘all-girl
power’ High Impact Marketing where she won her first of many APPA Awards and
went on to also win a PPAI Award in America for one of her campaigns, and then she
moved to Promo Works, where she would become General Manager).
In 2006, Christa longed to return to the family business, and she has been running
the business since, with her sister Leigh. They won The Best Customer Service in NZ
Supplier Award in 2007, that same year, 5 years ago, Christa rejoined the NZ Regional
committee as Chairperson and rejoined the APPA National Board. She served as Vice
President under Narelle Beaton, and became first New Zealand Female President in
2009, she will be stepping down as President this October, but will remain on the
National Board for 1 more year as the NZ Representative.
Recently we’ve watched Christa work tirelessly to meet her obligations through a
merger of Hanna which has become the Celebrations Group, all the while maintaining
and excelling as APPA President. Christa has been nothing short of inspirational in
juggling these huge responsibilities while still being a successful single Mum. She is
nothing short of amazing.
In 2005, at the ripe old age of 28, Marty came to APPA offering his services as part
of the new Service Provider Network. Marty was one of the first Service Providers
to join APPA and almost immediately started offering free services not only to our
members, but to APPA itself.
For a person so young, the maturity of spirit and generosity (almost selfless)
dedication to APPA and its members has been overwhelming. In a world when so
many are out for themselves, Marty conducted countless free artwork training
sessions for APPA, even showing members how they could by-pass using his services
and do simple art corrections themselves.
As if that wasn’t enough, he exhibited at all the APPA shows, again providing free
educational classes and brochures. The free booklet ‘Art Work Explained’ demystifies
processes and procedures that saved our members thousands of dollars in extra
charges.
Then Marty went on to do something extraordinary. He created an anonymous
website, artworkexplained.com.au, this a free and anonymous graphic design
education site aimed at the promotional product industry. He freely offers advice
on using Adobe Illustrator and Photoshop and does so without any expectation of
charging for his time. Marty does a lot of work for APPA, and in short he is the best.
So professional, nothing is ever too much work, no deadline is ever too tight, and if
there is a problem, Marty is first to find a solution.
But Marty isn’t getting this award because he works so hard for APPA, we didn’t
nominate him, his clients did. We asked a few of his clients to give me 3 or 4 words
to best describe Marty Daley. Again, it says a lot about the man, that no one could fit
what they had to say into 3 or 4 words. We wanted to share them with you.
Damian Erich: Screening Success
Integrity, no fuss, services with passion, honesty, enthusiasm, and a genuine level
of care that is a rarity in this world. He goes the extra mile does his work from the
heart , his years of service for and within the industry earns him this nomination.
Life Member - proudly sponsored by Penline (Kate in the photo)
She is kind, she is generous, she is well respected in this industry on both sides of
the Tasman, She is someone who is steeped in integrity and professionalism. She
has steered and lead the APPA National Board with grace, hard work and honesty.
She is the first female APPA Life Member, She is one half of the first Daughter/Father
team to both be awarded Life Membership. She is the youngest APPA Life Member
recipient, She is Christa Parsloe.
Len Antcliff – Antcliff Promotional Merchandise
Marty not only understands this industry and its needs in design, he does his creative
work with great efficiency and humility. Marty embraces the APPA philosophy of
building his business through this great network of professional companies and is
indeed a most worthy recipient of this much deserved industry accolade
Andrew Bloom – ASB Marketing
He is excellent. Words to describe Marty: Efficient, Gregarious, Patient, Customer
Focus, and of course… ‘In your Service’
Tracy Walch – OrangeWalk Promotions
Creative, dependable, reliable, hard-working, conscientious, honest, peace-loving,
courteous, this all sounds a bit hippy and doesn’t really cover it, Marty’s more than
that. He’s certainly a perfectionist, but his most unique talent is that of diplomat;
bridging the divide between the laid back graphic design geek and frantic business
driven promo-head. Infinitely patient, Marty will work with and educate a client in
the mysteries of digital design until everybody’s expectations are met. Having said all
that, I’d go with: Short, happy creative ginger guy – I hope he’s Ok with that!
Simon Merunocih – Quadtec
Marty is extremely honest and has an overwhelming sense of fairness. I’ve had
numerous phone calls from him advising that his work was completed faster than
expected and that he would charge less than quoted. Marty is a natural leader in our
industry because of the example he sets. He performs his work with great enthusiasm
and dedication. It seems Marty measures the success of his business not just by
monetary gain; but by the experience he provides to his valued clients, which is rare
in our industry today.
www.appa.com.au 53
Best New Catalogue 2011
APPA’s awards for Best New Catalogues are judged by the outside perspective
of marketing professionals, graphic designers, off set printers, publishers and
magazine editors. Our judges had no idea where the hundreds of entries fit
within our industry. They judged the submissions from the harsh and unforgiving
eyes of the professionals producing publications for the end users. This year we
again had over 120 entries from Australia and New Zealand. Congratulations to
all who won and those who entered, because again our judges were infinitely
impressed by the overall quality of the publications our industry produces.
Australia
Winner: imagecollection
Catalogue Name: i.c. edition 21
Highlights of what the judges said:
•
•
•
•
•
Design is exceptional and striking
Print job is top quality
Overall presentation can’t be faulted
Easy to read and use, strong impact
Associated price list and materials
enhance the whole package
Second Place:
Nottage International Pty Ltd
Catalogue Name: The Range
•
•
•
•
Photography exceptional
High quality paper stock and print production
Product selection very impressive
Design is beautiful
Finalists: The Worx Collection
Catalogue Name: The Worx Collection
• Amazing ‘texture’ base catalogue is comprehensive and interactive
• Printing and assembly fantastic
Epicentre Trading Pty Ltd
Catalogue Names: Promotional Product Catalogue,
Legend Express, Apparel, Product Guide and Hanes Catalogue
• Easy to use and impressive range
• Consistent photography and provides very useful information to readers
Callaway Golf
Catalogue Name: Callaway Corporate:
2011 Promotional Catalogue
• Photography is exceptional
• Beautifully designed and printed
54 www.appa.com.au
New Zealand
Winner: BMV International Ltd
Catalogue Name: The Catalogue
•
•
•
•
•
Impressive design, great use of space
Presentation amazing
Overall associated materials of equal high quality
with the catalogue
Quality of printing and stock great
Delivery presentation designed for impact
Second Place:
88 C-Force Textile Industries Ltd
Catalogue Name: Unlimited Editions
•
•
•
•
Easy to use and locate sections
High quality design
Clear and helpful product information
Associated materials very well presented
Finalists: Promotional Source Ltd
Catalogue Name: The Source
• Excellent information, clearly laid out and educational
• Very consistent and quality design
Tuapeka Gold Print Limited
Catalogue Name: Trends Collection
• Photography encourages the use of the products
• Different and fun design
www.appa.com.au 55
APPA – Thank you
APPA sends sincere thanks to
Texet Pty Ltd for giving us the
shirts off their backs!
For the last few years Texet Pty Ltd has proudly sponsored
the clothing for the APPA staff at our tradeshows. Without
question or complaint, they have provided our entire staff
with quality and fashionable polo’s, jackets, fleeces, business
shirts. APPA wanted to acknowledge and thank Texet Pty Ldt
for their continued investment and sponsorship in this
important category.
*Note: Although Texet Pty Ltd has consistently provided the
most clothing for APPA, it is important to note that Epicentre,
Superior Activewear, Bocini, Fashion Biz NZ, Premium Apparel
and Shiny have all contributed to clothing the APPA staff over
the years, and we thank them also!
The APPA Team
::
New Colours in ...
eagle
birdie
Make sure you have the current 2011 cataogue
56 www.appa.com.au
or email
[email protected]
2011 shows were sold out in record time and
had record attendances. 2012 will be even better.
MARK YOUR CALENDARS!
APPA Australia Tradeshows 2012
The APPA Roadshows 2012
APPA
ROADSHOW
2012
Perth
March 20th 2012 11am - 4pm (Hyatt Regency Perth)
Adelaide
March 22nd 2012 11am - 3pm (South Australian Jocky Club)
Melbourne March 26th 2012 11am - 4pm (Flemington Racecourse)
Sydney
March 28th 2012 11am - 4pm (Rosehill Racecourse)
Brisbane
March 30th 2012 11am - 4pm (RNA Showgrounds)
APPA Convex 2012
CONVENTION AND EXHIBITION
PROMOTIONAL PRODUCT EXCELLENCE
21st to 23rd August 2012 Royal Hall of Industries/Hordern
Pavilion (Convex expanding to a 2nd hall in 2012)
APPA New Zealand Tradeshows 2012
The NZ APPA Tradeshow 2012
TRADESHOW
Auckland
March 15th 2012 10am – 4.30pm (Eden Park)
The NZ Roadshows 2012
Auckland
August 27th 2012 11am – 4pm
(Mt Smart Stadium)
Wellington
August 29th 2012 11am – 3pm
(Deliotte Club Room Westpac Stadium)
Christchurch August 31st 2012 11am – 3pm
(Sudima Hotel)
58 www.appa.com.au
APPA Health
Easing the pain of
separation and divorce
S
eparating from a partner can be an incredibly painful
process. It’s the end of a dream that never will be again.
• Don’t grill your children for information when they return
When you are parents as well as partners, it’s really important
to stay focused on your children’s needs, both now and in the
future. This is asking a lot when there is hurt, disappointment
and betrayal; and you feel at your lowest in terms of emotional
resources. Ideally, talk to your children together, giving an
explanation of your separation which is appropriate for your
child’s age, without going into too much detail.
• Don’t punish your ex partner by threatening to or making
It is important to remember that children can blame
themselves for the separation and they need to be reassured
that it is not their fault. Children also need to be reassured that
their parents will not stop loving them or divorce them down
the track. In such a time of change it can be useful to keep
your children’s lives as routine as possible – school, activities,
friends, and so on.
Remember that children will often show their distress by
exhibiting behaviours – younger children may regress (eg may
begin to wet the bed after many years of not wetting the bed);
have sleep disturbances; or display tantrums. Teenagers may
be angry, act out (eg run away) or become withdrawn. You
may also notice a decline in school performance. Rather than
simply punish, it’s important to see the behaviours as a sign of
distress. Help your child to find words to describe the feelings
they have.
Children will often secretly hope that their Mum and Dad will
get back together and when one parent finds a new partner
your child may experience further grief and loss.
Do’s and Don’ts
from visiting your ex-partner.
it difficult for them to see their child
• Do find an outlet for the hurt and grief you are
experiencing.
• Do attempt to establish a healthy parenting relationship
with your ex partner. You will be joined forever by your
children and there will be many occasions in the future
where you may be present at events together.
• Do remember that children also grieve (and normal
uncomplicated grieving lasts 18 months to two years).
Remember to talk with them about their feelings.
• Don’t fight in front of your children. They find it very
The contact –
Relationships Australia Victoria
provides relationship support
services to families, couples
and individuals.
For further information call
Ph. 1300 364 277
www.relationshipshipsvictoria.com.au
Useful Numbers
1300 364 277
Mensline
1300 789 978
Family Relationships Advice Line
1800 050 321
Centacare Australia
1300 138 070
distressing.
• Do ensure that you look after your own emotional needs.
Talk with friends, seek a support group or find a counsellor
it is too big a job for a child or teenager to emotionally
support their parent.
• Do keep your children informed. Prepare them for changes
like having to move house and let them know when they
will be seeing their other parent.
• Do create a space for them when they come to your home
to assist them to feel wanted.
• Do seek mediation if you and your ex-partner are
experiencing difficulties with financial agreements,
parenting arrangements or property.
• Do remember your shared dreams for your children and
hold these in mind as you negotiate tough times
• Don’t encourage your child to take sides.
• Don’t speak badly about your ex partner. Your children
love both of you and are loyal to both of you.
50 year membership
APPA Congratulates Pride Leather Products for receiving a recognition award as a 50 year member of the
Sydney/NSW Business Chamber of Commerce.
www.appa.com.au 59
EXCITING NEW PROGRAM
LAUNCH DATE JANUARY 1 2012
APPA Distributor Status
Membership Program
The contact –
Edition 2 - 2007
[email protected]
www.appa.com.au
AIMS OF STATUS PROGRAM
To encourage and reward longstanding success and contribution
to the Promotional Products Industry and to give Distributors a
chance to highlight to their clients/end users their Membership
Status:
This will assure end users that Distributors who have achieved
acknowledgement have:
• longstanding experience in the industry
• a record of proven creativity
• received acknowledgement for best business practice
BENEFITS OF GOLD DISTRIBUTOR
STATUS MEMBERSHIP
• Recognition of being a long standing, credible
APPA member
• Use of the Gold APPA Logo in your marketing
and promotions
• 1 year free membership fees ($715.00 value)
• Improved image in client relationships
• Improved image when tendering business
• The ability to contribute/share knowledge to all
APPA members
This criterion acknowledges stable members who have
achieved a superior/advanced status within the promotional
products industry. Not all members who have achieved 10 years
membership qualify for Gold Membership. Gold membership
status is only achieved through providing the application,
associated materials and APPA Board approval.
Criteria for Gold Distributor
Status Membership
• Trading businesses that have been members for a period of
10 continuous years under the same company name and
have no bankruptcies, insolvencies or criminal actions against
the company.
• Performance references from 10 APPA suppliers – These
letters should highlight evidence of liquidity and prompt
paying behaviour, credibility, ethics, high quality in purchase
order and artwork provision, and overall professionalism.
• No formal complaints to APPA in which the Distributor has
been found at fault (no need to provide, this is to be verified
by APPA).
60 www.appa.com.au
• Attendance at a minimum number of 10 APPA Tradeshows
(this can include the APPA Convex or Roadshows - Please
submit a list of the shows your company has attended this
will be checked against APPA’s registration records).
• Attendance at a minimum of 5 Education Seminars (this can
include local or national education seminars – Please submit
a list of the sessions your company has attended; this will be
checked against APPA’s registration records).
• Performance references from 5 clients. These letters should
highlight evidence of service, ethics, high quality provision of
promotional products and overall professionalism.
• Distributors must have entered a minimum of 10 APPA
awards and won at least 2 Gold or Silver APPA awards
– (Please list the award years you have entered, and highlight
the winning entries. If the award has been given prior to
2003, please provide photographic proof of the awards).
• Proof of currently using the APPA logo on your website and
other marketing materials.
• A company profile highlighting why your company should
qualify for GOLD membership. Please detail highlights in
your company’s history and provide any additional material
(media articles etc.)
• A company representative who has served APPA in an official
capacity, either National Board Member, Regional Committee
Level, Sub-Committee or Ambassador for a minimum of 2
years. Please provide the name and years served.
• APPA membership fees must have been paid within the
due dates (to be verified by APPA, no need to submit
information).
• The APPA National Board approval (once all materials are
reviewed) Additional clarification may be required.
• A non-refundable administration and processing fee of
$250.00 + GST payable to APPA
Gold Distributor Status comes with a level of responsibility.
Recipient members will be called on from time to time to
contribute back to APPA and the growth of the promotional
industry. Articles for Apparition and potential industry panel
discussions may be requested.
BENEFITS OF SILVER DISTRIBUTOR
STATUS MEMBERSHIP
• Recognition of being a long standing, credible APPA member
• Use of the Silver APPA Logo in your marketing and
promotions
• 1 year membership fees at 50% off normal price
($357.50 value)
• Improved image in client relationships
• Improved image when tendering business
• the ability to contribute/share knowledge to all
APPA members
LAUNCH DATE JANUARY 1 2012
(Application forms avaliable after launch date).
This criterion acknowledges stable members who have achieved a superior/
advanced status within the promotional products industry. Not all members
who have achieved 5 years’ membership qualify for Silver Membership. Silver
membership status is only achieved through providing the application,
associated materials and APPA Board approval.
Status Recognition Logo’s
Standard Distributor Status
Criteria for Silver Distributor
Status Membership
• Trading businesses that have been members for a period of 5 continuous years
under the same company name and have no bankruptcies, insolvencies or
criminal actions against the company.
• Performance references from 10 APPA suppliers – These letters should
highlight evidence of liquidity and prompt paying behaviour, credibility,
ethics, high quality in purchase order and artwork provision, and overall
professionalism.
Silver Status Membership
• No formal complaints to APPA in which the Distributor has been found at fault
(no need to provide, this is to be verified by APPA).
• Attendance at a minimum number of 5 APPA Tradeshows (this can include the
APPA Convex or Roadshows - Please submit a list of the shows your company
has attended this will be checked against APPA’s registration records).
• Attendance at a minimum of 5 Education Seminars (this can include local
or national education seminars – Please submit a list of the sessions your
company has attended; this will be checked against APPA’s registration
records).
Gold Status Membership
• Performance references from 5 clients. These letters should highlight
evidence of service, ethics, high quality provision of promotional products and
overall professionalism.
• Distributors must have entered a minimum of 5 APPA awards and won at least
1 Gold or Silver APPA award – (Please list the award years you have entered,
and highlight the winning entries. If the award has been given prior to 2003,
please provide photographic proof of the awards).
• Proof of currently using the APPA logo on your website and other marketing
materials.
• A company profile highlighting why your company should qualify for SILVER
membership. Please detail highlights in your company’s history and provide
any additional material (media articles etc.)
• A company representative who has served APPA in an official capacity,
either National Board Member, Regional Committee Level, Sub-Committee
or Ambassador for a minimum of 2 years. Please provide the name and years
served.
• APPA membership fees must have been paid within the due dates (to be
verified by APPA, no need to submit information).
• The APPA National Board approval (once all materials are reviewed)
Additional clarification may be required.
• A non-refundable administration and processing fee of $250.00 +GST
payable to APPA
Silver Distributor Status comes with a level of responsibility. Recipient members
will be called on from time to time to contribute back to APPA and the growth
of the promotional industry. Articles for Apparition and potential industry panel
discussions may be requested.
Gold and Silver members will be acknowledged at the APPA Awards night in
some capacity.
Gold and Silver membership can be re-assessed and or removed by the APPA
National Board.
Re-assessment can be made by the Board at any time. Any change of directorship
of a company should be reported to APPA (although a change of Directors
doesn’t mean the company will automatically lose its status.
General Matters
What is the cost?
A $250+GST cost per application.
This cost reflects the associated cost in evaluating each application, follow-up of
referees, approval process and acknowledgement for successful applicants.
Who approves APPA Membership Status?
The APPA National Board assesses all incoming applications. The Board from
time to time may call on a sub-committee or Regional Committee to assist in
the qualification process. APPA may choose to, but is not required to provide
information to the applying company if they are not approved.
When are applications reviewed and approved?
Gold & Silver Membership applications will be reviewed by the APPA Board on
a continual basis. But final acceptance and use of the logo only happens at the
Awards night at Convex each year.
What is the first step?
Email [email protected] for the application and checklist.
What happens if membership is unsuccessful?
Companies applying for Gold & Silver Membership who are not successful
can re-apply at any time.
What happens if Gold & Silver membership is removed?
The APPA Board has the rights to rescind Gold & Silver Memberships if they
find a company has not maintained the acceptable standards. If members
have their status rescinded, it’s the responsibility of the APPA member to
remove all Gold & Silver communication / stationary and representation at
its own cost within a 2-3 weeks period. APPA will not accept any responsibility
for the associated costs.
www.appa.com.au 61
ing · Soccer · Rugby · Basketball ·
Netball · Cycling · Golf · Row
Cricket · Ten
nis · Netb
all · Cyc
ling · G
olf · Ro
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Custom made
sportswear for
sChools, Clubs aNd
Corporate teams
speCialisiNg iN
dye sublimatioN
ket · Tennis
t · Tennis · Netba
ll · Cycling · Golf · Rowing · Soccer · Rugby · Basketball · Cric
g·
· Cyclin
· Netball
Golf ·
Call the sportswear specialists
(02) 9432 3888
for an obligation free quote
62 www.appa.com.au
10 reasons to pick
Fruit this summer.
At Fruit of the Loom, we are proud of our Valueweight T’s. We think
every single element that goes into making them is important, so here
are 10 reasons why the Valueweight T’s are our pick for summer:
01 They are Europe’s favourite T-shirts
02 Available in a minimum of 15 colours to meet every corporate need,
from core classics to vivid brights
03 Available in Men’s and Ladies various styles with Kids styles
also available in Australia
04 Manufactured using Belcoro® yarn for better printing and
improved durability
05
In addition, a fine knit gauge ensures higher quality printing
06 Only the best raw cotton is used
07 We use Lycra® in the necks for better shape retention
08 Approved to Oeko Tex Standard 100 as they contain no substances
harmful to people or the environment
09 Manufactured in-house to ensure better control over production
and quality control
10 Manufactured using open end yarn, meaning we use 30% less
energy and produce 23% less waste
Contact our Authorised Distributors, for a copy of our 2012 brochure
and see why our Valueweight T’s are the number one pick this summer.
Range Works, Australia
Key Imports, New Zealand
Tel: +61 3 9314 6953
Tel: +64 9 820 2428
www.brandofchoice.com.au
www.fruitoftheloom.co.nz
www.appa.com.au 63
Benoit Linossier I Managing Director
Who is Smartbox?
S
martbox Australia, is part of the international Smart&Co group,
represented in 21 countries worldwide. By offering a totally
new concept of 1 gift with up to 100+choices, no administration
and ease of use, Smartbox is re-inventing our industry and
becoming a leader in the supply of lifestyle and leisure gifts
globally.
The contact –
Mike Toweel
Business Development Director
Ph: 02 9317 3400
Fax: 0 9317 3499
Email:
[email protected]
64 www.appa.com.au
Giving the gift of choice, over 20 Million Smartbox experiences
have been shared worldwide. With the emphasis on the quality of
our partners, we can guarantee the experiences as always being
the most memorable. Helping you create great memories for your
staff, clients and customers alike, is what we do! The simplicity of
fulfillment is what sets us apart from the others.
Who and how many staff?
In Australia, we have a staff of 21. Creation, administration,
customer service and sales are all conducted out of our Alexandria
office in Sydney. Globally staff number 1000+.
Our Mission Statement:
To set the benchmark in Australia for the lifestyle and leisure
gift industry.
Our Best Kept Secret
The fact that we have managed to keep it all so simple for you.
Great quality experiences with no ongoing administration.
Give the gift…job done..
::
#F
HFOUMF
XJUIUIF
FBSUI
put an end to waste and put
sustainability in the palm of your hand
with reusable Karma Kups.
customise your company’s Kup with
brilliantly coloured lids and bands, then
add your logo for the finishing touch.
Karma Kup are the hot new way to
enjoy your coffee on the go!
A World of MerchAndise froM
An AustrAliAn oWned coMpAny
Telephone 02 9882 3777 | www.ORSO.biz
®
www.jbswear.com.au
www.appa.com.au 67
2000: COLOURS & SIZES
Gildan’s 2000 Series line of Ultra Cotton® T-Shirts have become the industry standard for
quality, colour selection and available sizes. Featuring seamless double-needle collars,
sleeves, and bottom hem, 200gsm – 100% preshrunk USA Cotton available in over 50 colours,
sizes 2T-5XL and 4 styles: 2000 Adult; 2000L Ladies; 2000B Youth; and 2000P Toddlers.
www.gildan.com/asiapacific
Gildan Genuine Stewardship focuses on environmental sustainability,
social responsibility and community involvement. GildanCSR.com
2000L
2000
2000P
2000B
It’s been eight years since Stencil® introduced CoolDry® to the Australian market.
Now with Ice Cool®, their next-generation CoolDry® fabric, Stencil® demonstrates
once again how they earned a reputation for both quality and innovation.
When you’re talking about materials ideally suited to the Australian
climate, Ice Cool® – the latest in Stencil®’s ever-expanding range of
innovative fabrics – is an big step forward. As a moisture-wicking,
highly breathable yarn-treated fabric, Ice Cool® has a similar silky
finish to CoolDry®, but delivers a significantly improved performance.
With its lighter finish and unique weave, Ice Cool® is astoundingly
efficient when it comes to drawing heat away from the wearer.
The very first time you handle an Ice Cool® garment, the material’s
signature qualities are immediately apparent. Light weight and cool
to the touch, the weave of the fabric creates a natural airflow next
to the skin, ready to keep the wearer fresh while ensuring comfort
in hot, humid conditions. Ice Cool®’s moisture-wicking qualities aid
cooling even further, drawing excess heat and sweat from the skin to
just below the surface of the shirt, allowing them to evaporate away
quickly and discreetly.
So what makes Ice Cool® different?
While there are a number of ‘cool dry’ fabrics available in the
marketplace, Stencil®’s Ice Cool® – and CoolDry® before it – are set
apart in method by which they’re created. Rather than applying a
chemical treatment to finished cloth, these Stencil® fabrics are yarn
treated, allowing the fundamental qualities of the finished material
to be incorporated as a permanent treatment before weaving. This
makes a significant difference in the performance and lifespan of
the finished product. Rather than diminishing quickly through wear
and washing, the fabric’s high-tech moisture-wicking qualities are
maintained for the life of the garment. Better still, there’s no chemical
70 www.appa.com.au
coating to the fabric – so Ice Cool® maintains its open weave, breathing
like cotton and ensuring comfort in even the warmest of weather.
Made from 170g Ice Cool® fabric, the Glacier Polo is the most recent
addition to the Stencil® Polo range. A clean, modern take on the classic
polo, the Glacier Polo is available in both men’s and women’s styles.
It joins the original Ice Cool® Polo, a slightly heavier garment made
from 195g Ice Cool® fabric featuring a self-stripe. Like all Stencil®
garments, the superior quality of these polos is clear in both the cut
and finish of each shirt.
A future for innovation.
Ice Cool® is just the latest addition to an already impressive range of
Stencil® fabrics – and there are already four more styles and fabrics
ready to be released into the market in early next year. Along with Ice
Cool®, they’ll join existing Stencil® range materials like Nano-Gear®, a
breathable poly-cotton that repels liquids and stains; Shell-Tec®, an
amazingly soft, warm and lightweight jacket material that’s both coldproof and wind-proof; and Bio-Weave®, a durable, silky blend of plant
cellulose and CoolDry® yarn that’s environmentally friendly, kind on
sensitive skin and carries a UPF50+ rating.
With their focus on quality and innovation – improving on existing
successes, as well as searching for new technologies – Stencil® is sure
to remain an Australian favourite.
If you are interested in seeing Stencil®’s range of Ice Cool® garments,
please visit www.stencil.net.au or contact your local Stencil® distributor.
[Advertorial]
www.appa.com.au 71
Prominent
Promotional
People Profile
Michael James –
Click Promos
Q
A
Where’s Home?
Born and raised in Belfast, Northern Ireland. Moved to Australia in 1981 and have spent the
last 15 years living close to Glenelg in Adelaide, 5 minutes from the beach and 15 minutes
from the city.
Q
A
Best thing about your job?
Flexibility of being self-employed. This enables us to work hard when necessary, but also
allows down time with family.
Q
A
What’s your pet hate?
Inconsiderate people, particularly when driving.
Q
A
Favourite food?
Asian. When in N Ireland I like to revert to Chicken Curry and Fat Chips (Belfast Style).
Q
A
First job?
Trainee Manager – Progressive Building Society, Belfast.
Q
A
Best achievement – business and personal?
Business – Receiving the City of West Torrens Australia Day Business Award in January 2010.
Personal – Aside from being married with 3 great kids, standing on the Empire State Building
viewing platform, despite my fear of heights.
Q
A
What’s the meaning of life?
“M-hmm. Well, it’s nothing very special. Uh, try and be nice to people, avoid eating fat, read
a good book every now and then, get some walking in, and try and live together in peace
and harmony with people of all creeds and nations.” (Monty Python).
OR “42” (The Hitchhiker’s Guide to the Galaxy).
HY-TECH
CLOTHING PRODUCTS
www.stencil.net.au
72 www.appa.com.au
APPA Health
Danielle Ollington & Helena Deacon-Wood
LOSS AND GRIEF
A
s much as we might like to, we cannot escape loss. The
death of a loved one often comes to mind but there are
many other forms of loss: miscarriage, loss of innocence, loss
of friendship, the loss of fertility, loss of role, and the loss of a
community – the list is endless. Grief can result from any loss.
Stages of Grief
When a loss occurs, we can feel overwhelmed and confused. It’s
important to remember that normal uncomplicated grief takes
around eighteen months to two years and although we often go
through recognisable stages such as those outlined below, this
is not always the case.
1. Shock and denial
These feelings can last for weeks, and help to protect our mind
from the full impact of the loss
2. Pain and guilt
As numbness wears off, we experience the full impact of our
suffering. We can feel sadness and remorse about what we did
or didn’t do.
3. Anger and bargaining
We can lash out at people around us and blame others for our
loss. We can try to strike a deal with the gods or the universe
(‘I’ll never... If you bring him back’)
4. Depression, reflection, and loneliness
We may turn inward and reflect on our loss, isolate ourself and
focus on past memories. We may also feel despair.
5. The upward turn
Life may begin to feel calmer & more organised as we begin
to adjust to our loss. Physical symptoms may begin to lessen
& feelings of depression may lift slightly
6. Reconstruction and working through
We may be able to think more clearly about realistic solutions to
problems resulting from the loss, for example, how to manage
the parenting relationship with our ex partner after separation
7. Acceptance and hope
Acceptance doesn’t mean feeling ok about our loss, but it does
mean that we have come to terms with the reality of the loss.
It has happened. We will gradually regain a sense of hope and
begin to plan for the future. We will find a way forward.
Disenfranchised Grief
This term describes a kind of grief that the individual cannot
express openly either because the importance of the relationship
is not recognised or understood (for example, the loss of a
treasured pet) or the importance of the loss is not recognised
or known (for example, a miscarriage, elective abortion or the
discovery that a partner is having an affair). When there is a
death of a loved one, the rituals associated with the death can
assist us to move through the grieving process but this is not the
case when there has been an abortion of an affair. Sometimes
the griever is not socially recognised (for example, young
children, the elderly or people with an intellectual disability)
and as a result their loss can be minimised. Healing cannot
begin until someone acknowledges that the loss was significant.
Disenfranchised grief can also occur when there is a sense of
stigma or invisibility tied to the loss. For example, parents with
a child in jail or who is abusing drugs.
When grief is not expressed or talked about, it is difficult to
move through the grieving process. Feelings like guilt, anger,
powerlessness and shame can increase over time. A smaller loss
down the track can trigger overwhelming expressions of grief,
even many years later. We can also have physical symptoms
that occur in place of grief.
Impact of loss and grief on intimate relationships
The contact –
provides relationship support
services to families, couples
and individuals.
For further information call
Ph. 1300 364 277
When we are grieving or need to grieve, this has an intense
impact on our intimate relationships. We may feel distant from www.relationshipshipsvictoria.com.au
our partner, lose interest in activities we used to enjoy, make
Organisations and websites
mistakes, be grumpy, or become forgetful. When we don’t
which specialise in loss
acknowledge a loss or work through the feelings, our sadness
and grief include
can become displaced, and we may blame the relationship as
www.recover-from-grief.com
the cause of our unhappiness. This can lead to relationship
Beyond blue
breakdown.
If our partner is grieving, we can help by assisting them to label
their pain as a loss and by giving them a message that their loss
is important and deserves to be grieved. We can remind our
partner to care for themselves by eating well, exercising, and
connecting with people and activities that bring them pleasure.
When he or she lashes out at us in anger, we can remind
ourselves that they are grieving while still letting them know the
impact of their words or actions. We can remind them that grief
takes time, but it does get better.
Lifeline
Australian Centre for Grief and
Bereavement
Some strategies to manage loss and grief:
• When we are supported, and we feel the feelings of grief
and loss they will eventually become less painful and
less powerful.
• We can help children to grieve by telling them what
emotions they are likely to feel, and let them know that
those feelings are normal. Stories and books can also be
very beneficial.
• Many of us try to avoid feeling grief by drinking too much,
taking drugs, gambling, or having affairs. These strategies
don’t work and may in fact lead to further loss like
relationship breakdown. Some of us may also express
anger and rage in place of grief. It is important to also
acknowledge the sadness underneath.
• Physical symptoms may occur in relation to grief and can i
nclude headaches, migraines, high blood pressure, lowered
immunity, fatigue, nausea, palpitations, shortness of breath,
anxiety, recurrent infections, and the
worsening of chronic conditions like eczema and asthma.
• Remember that anniversaries and significant dates will take
us back to feelings of grief. Be prepared for this, and let
significant others know.
• Develop rituals (for example, it might be helpful to burn a
candle on the anniversary of a loss or create a monument to
validate a pet’s life.
• Find a way to express thoughts and feelings (keep a journal,
write poetry, watch a sad movie, look at photos, draw,
and so on).
Find a meaning for the loss that fits with your beliefs and allows
you to have hope. It may be useful to talk with a professional to
assist you to feel hopeful about the future.
www.appa.com.au 73
74 www.appa.com.au
Attention: Decorator, Supplier and
Service Provider Members
APPArition Magazine – Reserve your advertising space for 2012!
APPA is now releasing 2 premium issues of APPArition each year.
Edition 1: Post APPA Roadshow Autumn Issue - June Release
Edition 2: Post APPA Convex Holiday Issue - December Release
These bumper issues will be full of industry pertinent editorial and education, photos
and reports from our regions.
With only 2 issues being released; the advertising opportunities have never been better!
APPArition Magazine - 2012 / Advertising Rates & Booking Form
Post APPA
Roadshow
Autumn Issue - (June)
Post APPA
Convex Holiday
Issue - (December)
Both
Issues
Full Page
$2000
$2000
$3500
Half Page
$1000
$1000
$1650
Third Page
$600
$600
$1100
Quarter Page
$400
$400
$700
Business Card Size
$350
$350
$600
Outside Back Cover (full page only)
$2800
$2800
$5100
Space
[Note: All prices listed are exclusive of GST)
I wish to advertise for (please tick):
Number of issues
1 Issue
2 Issues
Advertising Space
Full Page
Half Page
Quarter Page
Third Page
Outside Back Cover
Business Card Size
Company Name:
Contact Person:
Credit Card Payment Option
(Surcharges applicable: 1.5% for VISA & MASTERCARD, 3.5% for AMEX & DINERS)
Credit Card Type (please circle):
Card Number:
Expiry Date:
VISA
/
/
AMEX
/
DINERS
MASTERCARD
/
Signature
ARTWORK REQUIREMENTS
LEAD-TIMES
Booking confirmation: Friday 13 APRIL 2012 | Artwork: Friday 20 APRIL 2012
ARTWORK REQUIREMENTS:
PRINT READY PDF - High Resolution PDF with all fonts and images embedded. All text & images must be supplied
as CMYK and the resolution at 300 DPI.
FTP UPLOAD - URL ftp.conlay.com.au | Username: strategy | Password: direct | Use the path: In to Strat Direct.
YOUSENDIT.com - File upload system. Upload print ready PDFs to [email protected]
Important note: No print proof will be supplied. Your print ready PDF is also your approval to print.
APPA CONTACT
Wayne Boswell | Ph. +61 3 9314 8424 | fax. +61 3 9314 3042 | [email protected]

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