View in pdf - Brookfield Chamber of Commerce
Transcription
View in pdf - Brookfield Chamber of Commerce
InnerChamber SUMMER 2015 MAXIMIZE the of your VALUE chAMber MeMbership THE QUARTERLY NEWSLETTER OF THE BROOKFIELD CHAMBER OF COMMERCE IN THIS ISSUE President’s Corner ...............3 Board of Directors ...............3 New Members ......................4 Member Profiles ..................5 Four Corners Update .........6 Summer Events ....................7 Maximize the Value of y our Chamber Membership .....................8-9 Finding Balance is a Myth ........................10-11 Broofield Wellness Festival ...................................13 See story on page 8 2 www.brookfieldchamber.org BOARD OF DIRECTORS’ TERMS JANUARY 2015 THROUGH JANUARY 2016 Past - President Jacqueline A. Salame, AIA (2015-17) Tour de Force Designs, LLC 40 Laurel Hill Road Brookfield, CT 06804 203-775-2538 [email protected] Past President Linda McCaffrey (2014-16) McCaffrey Professionals Coldwell Banker 18 Mill Plain Road Danbury, CT 06810 203-994-3666 [email protected] President Rebecca Lollie (2015-17) Wells Fargo Home Mortgage 69 Kenosia Avenue Danbury, CT 06810 203-798-3874 [email protected] Past President/Secretary Linda Wagner (2013-15) Savings Bank of Danbury 154 Federal Road Brookfield, CT 06804 203-775-5288 [email protected] Vice President Marie Miszewski (2013-15) Regional YMCA of Western CT 246 Federal Road #B-2 Brookfield, CT 06804 203-740-3432 ext. 219 [email protected] Susan Merlo (2015-17) Next Level iMedia Marketing 23 Forest Hills Drive New Fairfield CT 06812 203-312-9707 [email protected] Treasurer Richard Starkins (2013-15) Charter Oak Financial 63 Old Middle Road Brookfield, CT 06804 203-775-4555 [email protected] Dipak Ghosh (2015-17) Action COACH of Western CT 6 Fisher Lane Ridgefield, CT 06877 203-616-5543 [email protected] Susan Hallman (2014-16) Details Make the Difference 15 Old Middle Road Brookfield, CT 06804 203-775-1059 [email protected] Patricia Kane (2013-15) Townsquare Media 1004 Federal Rd Brookfield, CT 06804 203-775-1212 patricia.kane@townsquaremedia. com Martin F. Landgrebe (2014-17) Judge of Probate P.O. Box 1806 New Milford, CT 06776 860-354-6923 [email protected] Joan Locke (2014-16) Town of Brookfield 100 Pocono Road Brookfield, CT 06804 203-775-7313 [email protected] Patty Passarelli (2013-15) Hearst Media Services 333 Main Street Danbury, CT 06810 203-731-3404 [email protected] Hon. David Scribner (Honorary) PO Box 592 Brookfield CT 06804 203-775-0766 Mark Gerber (2015-17) Gerber Studio 26 Hillandale Road, #3 Brookfield, CT 06804 203-788-1040 [email protected] Executive Director Susan Murphy Brookfield Chamber 825 Federal Road Brookfield, CT 06804 203-775-8282 [email protected] InnerChamber 825 FEDERAL ROAD, BROOKFIELD CT 06804 EDIToR- In- CHIEF Patty Passarelli AD SALES Susan Murphy Stephanie Papa LAYoUT Nancy Mengler- Hearst Media Services WRITERS Linda McCaffrey Susan Merlo Hal Kurfehs Dipak Ghosh Richard Starkins PRESIDEnT’S CoRnER Dear Chamber Members, Neighbors and Friends, Can you believe we’re at mid-year point already? I’m hoping your year is more than you expected. I’d like to thank our Board of Directors and our many volunteers for a successful first half of 2015. We’ve recently held a focus group this past spring to plan our new initiatives, review our mission, and plan new events. The main focus was ”Why Our Members Join”, and our outcome was… We serve our members by our four values: Connection • Education • Service • Visibility The relationships we build through the chamber become our “partners on demand” for each of us. We’ve held many successful events so far in 2015, including the Health and Wellness Festival, which was held at Brookfield High School for the first time. This allowed our students aka future leaders to participate, and it was also open to the staff, parents and public. Our Tri-Chamber Mastery Series offered a variety of speakers, and it generated rave reviews. It provided our members the tools and resources to grow their business while remaining inspired both personally and professionally. Members from three Chambers of Commerce (Brookfield, Bethel, and Newtown) came together to meet each other and build new relationships and connections as well. The Lunch ‘N Net series is on-going and serves as another avenue to invest in “you”, where you can be educated in an easy and open format. Our Business Gatherings continue to allow our members the ability to build connections and be visible. As always, this serves all our members and guests. We held a wonderful event at the Brookfield Playhouse that including dinner provided by Chef Rody and an outstanding “Godspell” performance. We were excited to have the Godspell cast join the fun at the Memorial Day Parade, as well as our very own Miss CT Teen USA, Brookfield Senior Lauren Ralston. The town is excited as we finalize Brookfield Town Park, which will be ready by month end, just in time for summer fun. Soon it will be time for the Concert in the Park series, so watch for more information as the chamber-sponsored evening there will once again offer chamber members an opportunity to join in the fun and showcase your business to the town. Continue to start your day with a “WIN” standing for “What’s Important Now” attitude as we hold the power and vision to WIN. I would encourage all of you to do just that and participate. Be engaged with the Brookfield Chamber’s many events! To find the “Brookfield Chamber”, please take a minute and visit our NEW website www.brookfieldchamber.org, or our Facebook page. You may contact myself or Susan Murphy our Executive Director at 203 775-8282. As, your President I’m available to meet or chat, and I’m open to any and all ideas to improve and grow OUR chamber. Happy Summer. Rebecca Lollie Wells Fargo Home Mortgage Brookfield Chamber President Brookfield Chamber of Commerce 3 WELCoME nEW MEMbERS Accounting MFL Associates Michael LoFromento 304 Federal Road Brookfield, CT 06804 203-740-2352 [email protected] Dorina Leslie, LMT Western Connecticut Therapeutic Massage 304 Federal Road, Suite 106 Brookfield, CT 06804 203-312-3960 [email protected] Catering Facility Michael’s At The Grove Linda Shakro 42 Vail Road Bethel, CT 06801 203-791-9700 [email protected] James Wolfe Western Connecticut Therapeutic Massage 304 Federal Road, Suite 106 Brookfield, CT 06804 203-512-3226 [email protected] Dentist Greater Danbury Center of Endodontics Philip Mascia, DDS 360 Federal Road Brookfield, CT 06804 203-775-3344 www.danburyendo.com Hearing Aid Sales and Service Quality Hearing Aid Center Frank Scarfi 304 Federal Road, Suite 114 Brookfield, CT 06804 203-775-8757 [email protected] Enrichment Programs Brookfield Early Learning Academy Doreen Goncalves & Mary Jane DeBarros 18 Old Route 7 Brookfield, CT 06804 203-740-0125 www.BrookfieldELA.com Landscape Architecture A2 Land Consulting, LLC Abigail Adams 246 Federal Road, Suite B23 Brookfield, CT 06804 845-531-1504 [email protected] www.a2land.com Financial Advisor Gryphon Capital Group Chris Taylor 10 Ezra Road Danbury, CT 06811 203-648-9808 [email protected] Health and Wellness Physical Therapy Arts/ Carlson Therapy Network Jeff Panepento 31 Old Route 7 Brookfield, CT 06804 203-740-0020 [email protected] 4 Managed IT Services Virtual Density Jennifer Morandi 4 Liberty Street Danbury, CT 06810 203-987-4566 [email protected] Personal Chef Service My Chef To Go Rody Manousakis 594 Federal Road Brookfield, CT 06804 203-522-9445 [email protected] Restaurant Hacienda Don Manuel Omar Sanchez 265 Federal Road Brookfield, CT 06804 203-740-0666 [email protected] www.brookfieldchamber.org MeMbership ApplicAtion company name: ������������������������������ Key contact: ��������������������������������� title: ��������������������������������������� Mailing Address: ����������������������������� city/state/Zip: ������������������������������� phone: ������������������������������������� Fax: ���������������������������������������� email: �������������������������������������� Website: ������������������������������������ business category listing: ���������������������� (e.g., Accounting, banking, Marketing, plumbing, real estate, retail) number of Full-time employees: ���������������� Dues category: please check one $75 non-profit $125 individuals or independent contractor (e.g., realtors, insurance agents) $175 three to ten employees $225 11 to 20 employees $300 20 or more employees $500 national corporation enclosed is our check in the amount of $ �������� Please make check payable to Brookfield Chamber of Commerce please charge my Mastercard or Visa: name on card: ������������������������������� card #: ������������������������������������� exp. Date: ����������������������������������� billing Address: ������������������������������ city/state/Zip: ������������������������������� phone: ������������������������������������� send your completed application to brookfield chamber of commerce, 825 Federal road, brookfield, ct 06804 MEMbER PRoFILES Dr. Steven Reiss Annamarie Faubel The Dental Team (203) 775-1771 109 Federal Road Brookfield Rodanthi Manousakis Chef Rody My Chef to Go (203) 522-9445 594 Federal Road Brookfield Carlos R. Lara Newtown Savings Bank Assistant Treasurer, Branch Manager (203) 364-2918 99 Federal Road Brookfield Dr. Reiss has become a household name in Brookfield as he has been practicing dentistry for 36 years, 29 years at his present location on Federal Road in Brookfield. He has served three and sometimes 4 generations within a family. Dr. Reiss, originally from Long Island, attended the University of Missouri where he played baseball and graduated with a BS degree from Adelphi University. He received his DDS degree from New York University College of Dentistry. The opportunity to move to Connecticut became available soon after graduation because of a change in state licensing exams that allowed him to take one certification test, which was recognized in CT as well as in NY. Longing for a great quality of life…and to be closer to skiing… Steve settled in first Danbury and then Brookfield where he and wife Elsa raised 2 daughters, Sara and Rachel. Dr. Reiss’s goal in setting up his dental office was to provide outstanding and caring dentistry with the most up to date techniques and technology. He knew that he wanted to have an in town business in order to become a part of the fabric of the town and be present for his family. Dr. Reiss is an avid gardener and his home has been a visitation stop for the local garden club. The grounds around his office show that same love. “It’s OK to have weeds in your garden and in your life” is one of his mantras, as he points out that everyone just needs to slow down and appreciate every moment and each other more. His practice currently houses 2 other full time dentists and a periodontist. About 2 years ago he added Annamarie Faubel as his Executive Director. Together, they make quite a team as Annamarie handles the facility, IT, compliance and HR functions which frees up Dr. Reiss to be present for his patients. It is all about the people for Dr. Reiss. As he put it, “Molars are important, but the PEOPLE behind them are phenomenal and take precedence.” His patients become his friends, his family, and his primary concern. The values he brings to his practice include kindness, communication, compassion and education. He wants to make the process of dental health fun and stress free. Dr. Reiss has been appointed by the Governor as 1of 6 Dentists who serve on the State of Connecticut Dental Commission. He believes everyone deserves adequate care and will accommodate any patient to make sure their dental needs are met. The majority of his staff have been with him for decades. His key to success is to surround yourself with the best and most talented people. To be able to trust people and to delegate without hesitation is critical. Meet Chef Rody. She is fairly new to the Greater Danbury Area, originally from Montreal Canada, now living in Ridgefield. Rody is a Chef who put herself through Culinary School while raising two, now grown boys. Her training is in the French Culinary Cuisine. After graduating, Chef Rody worked in various restaurants, including Universel Desjeuners, a popular restaurant in Downtown Montreal. Here she got her first experience as an Executive Chef, setting up the kitchen, ordering supplies, cooking, creating new menu items and managing the kitchen staff. A couple of years later, Rody left the restaurant business to pursue her passions, which led her to become a Personal Chef. Rody founded My Chef To Go, and set up shop here in Brookfield in 2014. Services include a Personal Chef Service which aims to “Make Your Dinner Simple”. Cooking is done in the client’s home. Chefs and their kitchen helper grocery shop, cook, portion dinners in single serving containers, and clean up the kitchen. All you need to do is heat and eat. A company philosophy is cooking from scratch. They use original recipes and fresh ingredients purchased by the Chef that morning. Personal Chefs are not like Private Chefs. Rather than working with one client, Personal Chefs work with many clients making the cost more affordable. Preparations of five complete meals for 4 people, including shopping and clean up take approximately 6 hours. The company charges $60/ hour. Chefs and their kitchen helpers travel and work as a team. The Chefs must be certified. The company is bonded, insured and all employees go through a background check. The process begins with a FREE consultation to assess needs, allergies and food preferences. Her vision for her new enterprise is to give people back much needed time. “By letting My Chef To Go do the shopping and cooking you will have more time, approximately 7-10 hours a week to do more important things“. Just like busy people outsource landscaping, house cleaning and other time consuming but necessary tasks, she believes that it is cost effective and healthier to outsource food shopping and meal preparation instead of wasting food or eating processed food from a box or a quick serve restaurant. To introduce you to the Chef and the menu items, My Chef To Go is offering 6 hours for the price of 3, definitely a treat for a busy or stressful time. Call Chef Rody for pricing and details or visit her website at www.mycheftogo.com They also cook for Special Events, and offer personalized Private Cooking Lessons in your home. The services are especially popular as gifts for birthdays, for a new Mom and Dad, a client appreciation, or new graduates heading off on their own, new brides, employee reward, Mother’s Day gifts. The list does go on!! Her key to success and her advice is to, “be good and take care of yourself FIRST! Nourish your body, mind and soul. Then you will be able to take care of the people and things you love.” Please join us in welcoming Carlos Lara as the new Brookfield Branch Manager of Newtown Savings Bank! Carlos has over nine years of customer service experience as well as an extensive background in sales and the financial services industry. He strives to provide excellent customer service to new and returning customers alike, and is truly embracing his management role. He builds relationships by asking questions to get to know the needs of his clients, having their best interests in mind. He has been with Newtown Savings Bank for 2 years and enjoys the culture of a community bank. Newtown Savings Bank has offered him relevant and extensive training on both its products and in working with clients to provide the best customer experience. He is excited about the Bank’s flexibility and range of products and services offered. He is looking forward to the opportunities that await him in Brookfield; he is appreciative for the chance at professional growth and the ability to make a positive impact. Carlos recently received his Bachelor of Science from Albertus Magnus College where he majored in Marketing. He looks forward to pursuing his MBA in the near future. He is bi-lingual, also being fluent in Spanish. He is energetic and embraces change and innovation, and he feels his key to success is to never be complacent. He describes himself as “hungry for professional growth” and actively seeks out those opportunities. Carlos lives in Shelton and is engaged to be married. He and his fiancé spend time hiking with their dog Luna, and visiting breweries and wineries in the area. He is also an avid New Orleans Saints football fan. Drop by the branch to speak with Carlos about the variety of programs that Newtown Saving Bank might offer to make your financial options more attractive. From Personal & Business Deposit accounts, credit lines, investment products, insurance or mortgages, they have products that will help you or your company move forward. Brookfield Chamber of Commerce 5 { Four Corners Update Development is alive and kicking in the Four corners / brookfield town center. there are no fewer than 12 areas where there is planning, preparation and outright construction in progress. o ne only needs to turn onto laurel hill road to see noticeable development. the “residence at laurel hill” appears prominently in the construction of 72 apartments in three different buildings. Across the street, “laurel hill townhomes” (13) has begun construction. perhaps the most anxiously awaited of the developments is “brookfield Village”, the project at 800 Federal road that will have frontage on both Federal and station roads, replacing the buildings currently on the site. Demolition of the first building is scheduled for mid-summer, with a plan to relocate the remaining businesses as the project builds out. For example, Mother earth Gallery, which has memorably served our community for the past 25 years, is completing a move to new Milford, and subway will soon relocate to a vacant space close to rickyl’s restaurant. When complete, brookfield Village will consist of 72 apartments above 22,000 square feet of retail area. the developer of the project, brookfield Village llc, has recently received chAMp (competitive housing Assistance for Multifamily properties) loan commitments totaling $11.6 6 www.brookfieldchamber.org million from chFA (connecticut housing and Finance Authority) and the ct Department of housing. A less publicized development has recently been approved for the parcel on 101-103 laurel hill road, close to station road. Apartments over retail are also planned for this site, but this development may not occur for a while. the project will consist of 99 apartments and 8600 square feet of retail space. this is significant because it will expand the retail sector to laurel hill road. to the north of the four corners will be two major developments. on the parcel where the barnyard stood their outbuildings and gazebos will be replaced by 100 apartments, and the old peter’s imports site is also available for multi-family development. For the past several years, a new home for the brookfield library has been discussed. some residents have suggested (through a recent study of the area) that one of the components of the Four corners should include the library or other civic space. our library is a community gem, but has long outgrown its current facility, so moving it to the Four corners area is a viable possibility. } importantly, as the Four corners area develops, the underlying infrastructure is expected to keep pace. the town recently received confirmation of a $797,000 grant from the connecticut local capital improvement program (locip), an organization that raises money through the sale of bonds and distributes funds to municipalities to reimburse the cost of eligible local capital improvement projects. this grant will be used for curbing, lighting and other “streetscape” expenses. the town is working with the state Dot to modify the area of the Federal road / route 25 rights-of-way, but work will not commence until approval is received. the developments taking place the Four corners area this year are noteworthy. the complexity of each of these projects, from planning to financing to engineering to design and finally construction is daunting. We extend our thanks to all involved in the area’s revitalization as we move forward to develop the Four corners into the center of activity we envision. Brookfield Chamber of Commerce SUMMER/FALL EVENTS 2015 July 3 Business Before Breakfast at Jester’s Coffee House/8-9am Aug. 27 Lunch ‘N Net at Rocco’s Hot Stone Restaurant/12noon-1:30pm July 8 Business Gathering at The Brookfield Craft Center 5:30-7:30pm Sept. 3 Business Before Breakfast at Chick-fil-A Brookfield/8-9AM July 17 Business Before Breakfast at Jester’s Coffee House/8-9am Sept. 9 Business Gathering at Down the Hatch/5:30-7:30pm July 17 Chamber sponsored Concert in the Park at Brookfield Town Hall Bandstand/6:30-8pm Sept. 18 Business Before Breakfast at Chick-fil-A Brookfield/8-9 am July 23 Lunch ‘N Net at Rocco’s Hot Stone Restaurant/12noon-1:30pm Sept. 24 Aug. 7 Business Before Breakfast at The Village at Brookfield Common/8-9am Lunch ‘N Net at Rocco’s Hot Stone Restaurant/12noon-1:30pm Aug. 13 Business Gathering at DiGrazia Winery/5:30-7:30pm Aug. 21 Business Before Breakfast at The Village at Brookfield Common/8-9am SAVE THE DATE FOR THE BEST OF BROOKFIELD TRADE SHOW AT CANDLEWOOD INN WEDNESDAY, October 21, 2015 4:00 – 7:30 pm What every business wants. At Newtown Savings Bank, we believe that no matter how, when or where you like to bank, every experience you have should be a good one. Whether at the bank, over the phone, at home, or remotely, every transaction should be easy and rewarding. If that’s the kind of experience you’d like to have every time you bank, visit us online at NSBonline.com or in person at the Newtown Savings Bank branch nearest you. SBA Preferred Lender Member FDIC 800.461.0672 • NSBonline.com Brookfield Chamber of Commerce 7 TEN STEPS TEN STEPS to Making the Most to Making the Most chAMber fromfrom youryour chAMber MeMbership: MeMbership: AX IM VA LU MM AX IM I ZI Z E EthetheVA LU EE your chamber Membership of of your chamber Membership By: Dipak By: Dipak GhoshGhosh thepurpose sole purpose the brookfi eld chamber of com- the brookfi the brookfi eld chamber provides various networking the sole of theof brookfi eld chamber of comeld chamber provides various networking merce’s existence is to serve as a catalyst the growthopportunities opportunities for member businesses to connect merce’s existence is to serve as a catalyst for thefor growth for member businesses to connect with with of its member businesses. the various programs each other and productive form productive and mutually of its member businesses. the various programs and and each other and form and mutually benefibenefi cial cial activities the chamber are geared towards: 1) givingrelationships. relationships. the monthly after-hours business Gatheractivities of theof chamber are geared towards: 1) giving the monthly after-hours business Gathervisibility the member businesses, to provide ings provide two-fold opportunities for member visibility to theto member businesses, whichwhich often often leads leads to ings two-fold opportunities for member busi- businew clients, customers and opportunities 2) connecting – to meet and connect with other members new clients, customers and opportunities 2) connecting nessesnesses – to meet and connect with other members and and with fellow members, in referrals tovisibility gain visibility through sponsorship. the business with fellow members, whichwhich often often resultsresults in referrals to toto gain through sponsorship. the business and consumers looking for recommendations, breakfast held bi-weekly is anetworkfree networkclientsclients and consumers looking for recommendations, not not beforebefore breakfast eventevent held bi-weekly is a free to mention the opportunity for non-competing businessing opportunity that doesn’t require membership, to mention the opportunity for non-competing businessing opportunity that doesn’t require membership, givinggiving es to collaborate 3) educating members to hone newcomers an opportunity to experience the chamber es to collaborate 3) educating members to hone their their newcomers an opportunity to experience the chamber business 4) to service the community, creating a beforebefore making a commitment. business skills, skills, 4) to service the community, creating a making a commitment. collective on issues of public collective voice voice on issues of public policy.policy. to build thebusiness best business possible, members to build the best possible, members need need to to Visibility for chamber members through variouscontinuously continuously their various professional Visibility for chamber members comescomes through various hone hone their various professional skills. skills. the the that include: the chamber Directory, is used chamber’s monthly lunch-n-net provide meansmeans that include: the chamber Directory, whichwhich is used chamber’s monthly lunch-n-net eventsevents provide an an for year a fullas year as a reference the business local business opportunity opportunity for members to from learn the from the experts in for a full a reference book book in thein local for members to learn experts in community; the Quarterly newsletter, provides various various eldsconnect and connect with fellow their fellow members community; the Quarterly newsletter, whichwhich provides fields fiand with their members in a in a opportunities for businesses be showcased relaxed setting. opportunities for businesses to be to showcased as wellasaswell asrelaxed setting. an option to place cost-eff adsreach that reach an option to place cost-eff ectiveective ads that out toout to in summary, the programs and the events that the chamin summary, the programs and the events that the champrospects the region; – theofbest of brookprospects in thein region; tradetrade showsshows – the best brookare designed for members toadvantage take advantage ersoff areers designed for members to take of of fieldthe and the health and Wellness Festival – which field and health and Wellness Festival – which give give ber offber to help their businesses grow and be profi table. to make to help their businesses grow and be profi table. to make opportunities for members to showcase their businesses opportunities for members to showcase their businesses that possible, it’s important that the members play that possible, it’s important that the members play an ac-an acwith booths and sponsorships; and sponsoring signature with booths and sponsorships; and sponsoring signature tive role in the chamber activities. to gain the most tive role in the chamber activities. to gain the most from afrom a the chamber, members an opportunity eventsevents of theof chamber, givinggiving members an opportunity chamber membership, like a account bank account membership, treat ittreat like ita bank - make- make link businesses their businesses to high-profi le, well-attended chamber to linktotheir to high-profi le, well-attended deposits of time and energy fi rst, watch those deposits deposits of time and energy fi rst, watch those deposits events. events. into strong connections and relationships, and then grow grow into strong connections and relationships, and then start to withdraw or ‘benefi from those deposits. start to withdraw or ‘benefi t’ fromt’those deposits. 8 8 www.brookfi eldchamber.org www.brookfi eldchamber.org TEn TEnTIPS TIPStotoGRoWTH GRoWTH through throughthe theCHAMbER CHAMbER 9. 9. help help Your Your Fellow Fellow Members: Members: Find Find resources resources forfor fellow fellow chamber chamber members. members. remember remember thethe bank bank account account analanalogy ogy -- You -- You deposit deposit first first before before you you can can expect expect somesomething thing back. back. it’sit’s easy easy to to do!do! if you’ve if you’ve read read anan article article that that might might bebe of of value value to to others, others, share share with with your your chamber chamber 1. 1. start start with with a Goal: a Goal: clarify clarify what what you’d you’d likelike to to accomplish accomplish contacts. contacts. if you if you come come across across anan opportunity opportunity forfor fellow fellow from from your your chamber chamber membership. membership. ForFor example, example, if your if your members members in in your your selling selling effeff orts, orts, share share with with them. them. the the goal goal is to is to generate generate more more sales, sales, ensure ensure that that goal goal is speis spemore more you you give, give, thethe more more you you get. get. cificifi c, measurable, c, measurable, realistic realistic and and time time bound. bound. 10.10.promote promote Yourself: Yourself: Use Use one one of of thethe many many advertising advertising and and 2. 2. DoDo thethe Math: Math: once once you you have have established established your your sales sales marketing marketing media media channels channels thethe chamber chamber provides provides to to goals goals (in(in dollars), dollars), calculate calculate how how many many customers customers you you gain gain visibility visibility forfor your your business. business. the the various various channels channels need need to to acquire acquire to to achieve achieve thethe targeted targeted sales sales number number include include advertising advertising in the in the inner inner chamber chamber Weekly Weekly and and (divide (divide thethe targeted targeted sales sales dollars dollars you’d you’d likelike to to achieve achieve Quarterly Quarterly newsletters, newsletters, advertising advertising in the in the chamber chamber DirecDirecbyby your your average average sales sales price). price). then, then, figure figure outout how how tory tory or or thethe Website, Website, having having a booth a booth at at thethe best best of of brookbrookmany many contacts contacts you you must must establish establish that that willwill ultimately ultimately field field or or thethe health health and and Wellness Wellness Festival, Festival, sponsoring sponsoring anan lead lead to to thethe number number of of customers customers you’ll you’ll need need to to gain gain event, event, donating donating a raffl a raffl e prize e prize at at various various special special events, events, to to hithit your your targeted targeted sales sales number. number. this this may may require require bitbit posting posting onon Facebook Facebook anyany special special promotions promotions you’re you’re guesswork guesswork at at first first if you if you don’t don’t have have a measurement a measurement holding, holding, or or having having a table a table at at thethe concert concert in the in the park. park. system system forfor your your marketing marketing and and sales sales activities. activities. Measure Measure Many Many of of these these opportunities opportunities areare either either low-cost low-cost or or free! free! and and modify modify your your numbers numbers as as you you gogo forward. forward. With With a limited a limited marketing marketing budget, budget, selectivity selectivity is waris war4. 4. plan: plan: once once you you have have determined determined your your monthly monthly target, target, ranted. ranted. learn learn about about each each marketing marketing channel. channel. test test and and make make a list a list of of chamber chamber offoff erings erings you you would would likelike to to at-atmeasure measure to to learn learn which which ones ones work work best best forfor your your busibusitend, tend, and and add add them them to to your your calendar. calendar. bebe sure sure to to stick stick ness. ness. remember remember any any marketing marketing strategy strategy takes takes time time to to to to your your plan. plan. getget traction. traction. Special SpecialBonus BonusTip…. Tip…. 5. 5. test: test: Attend Attend and and experience experience as as many many avenues avenues to to meet meet other other members members as as possible, possible, and and discover discover thethe ones ones that that 11.11.Get Get involved involved in in thethe chamber! chamber! Volunteer Volunteer forfor one one of of thethe areare best best suited suited forfor you you and and your your business. business. chamber’s chamber’s many many committees. committees. this this willwill give give you you thethe best best 6. 6. execute: execute: Attend Attend events events regularly regularly with with anan intention intention possible possible calling calling card card when when marketing marketing your your services services to to meet meet enough enough people people to to move move you you closer closer to to your your in in thethe community. community. remember, remember, people people lead lead to to more more required required goal. goal. trytry to to meet meet as as many many people people as as possible possible people, people, and and working working together together shoulder shoulder to to shoulder shoulder at at each each event, event, spending spending just just five five or or tenten minutes minutes with with with with your your fellow fellow members members is aisgreat a great way way to to have have funfun each each to to establish establish a strong a strong connection. connection. Make Make a plan a plan to to and and form form longstanding longstanding bonds. bonds. getget to to know know them them better better at at a later a later time, time, freeing freeing upup your your opportunity opportunity to to meet meet more more people. people. 7. 7. leverage leverage connections: connections: look look to to your your mentor mentor (you (you willwill bebe assigned assigned one one after after you you sign sign upup forfor chamber chamber memmembership), bership), other other members, members, and and member member connections connections forfor introductions. introductions. remember, remember, people people lead lead to to more more people. people. 8. 8. schedule schedule brief brief Get-togethers: Get-togethers: Meet Meet with with your your new new conconnections nections outside outside of of thethe initial initial event. event. Make Make thethe meeting meeting allall about about thethe other other person person first. first. AskAsk questions; questions; learn learn about about them them – their – their business, business, their their clients clients and and their their chalchallenges. lenges. once once you you have have done done that, that, it isit now is now your your turn turn to to share share your your story. story. think think about about whether whether anan opportunity opportunity forfor collaboration collaboration or or a referral a referral relationship relationship can can exist. exist. Make Make that that a topic a topic of of discussion discussion in in a follow-up a follow-up meeting. meeting. inin summary, summary, the the brookfi brookfi eld eld chamber chamber ofof commerce commerce provides provides a myriad a myriad ofof opportunities opportunities toto your your business business and and toto you you professionally professionally asas you you grow grow asas aa businessperson. businessperson. it it is is upup toto you you toto take take advantage advantage ofof what what the the chamber chamber offoff ersers soso that that you you gain gain the the benefi benefi tsts forfor your your business. business. You’ll You’ll find find that that what what effeff ortort you you put put into into your your association association with with the the chamber, chamber, you you WILL WILL get get back back many many times times over. over. Brookfi Brookfi eldeld Chamber Chamber of Commerce of Commerce 9 9 harmony harmony FINDING FINDING BALANCE BALANCE IS IS AA MYTH MYTH Try Try Instead Instead By:By: Linda Linda McCaff McCaff reyrey AA t the t the business business before before breakfast breakfast meetings meetings of of usus areare finding finding that that work work encompasses encompasses more more of of thethe brookfi brookfi eldeld chamber chamber of of commerce, commerce, like like 60+ 60+ hours, hours, and and with with thethe advent advent of of mobile mobile recent recent topics topics forfor discussion discussion have have revolved revolved phones, phones, tablets tablets and and 24-7 24-7 access, access, ourour “work” “work” hashas around around gaining gaining balance balance in in one’s one’s life/work. life/work.From From become become part part of of almost almost every every hour hour of of every every day. day. those those discussions discussions it was it was decided decided that that there there is no is no A more A more relevant relevant term, term, thethe group group decided, decided, is hAris hArsuch such thing! thing! MonY… MonY…blending blending work work and and lifelife to to find find optimal optimal Work/life Work/life balance balance is is a term a term that that was was coined coined in in productivity, productivity,relationships, relationships,health healthand andhappihappithethe late late 80s80s when when businesspeople businesspeople began began workwork- ness. ness. below below areare a few a few of of thethe themes themes that that people people inging more more than than a 40-hour a 40-hour week, week, and and more more womwom- thought thought were were important. important. enen were were joining joining thethe work work force. force.today, today, many many 1- 1-HEALTH HEALTH AND AND WELLNESSWELLNESSAA to to begin begin thethe day day in in a positive a positive way. way. recent recent webinar webinar pointed pointed outout that that really really exercise, exercise, taking taking thethe right right vitamins vitamins successful successful people people areare early early risers. risers. this this and and supplements, supplements, and and eating eating well well didn’t didn’t mean mean 6:00am 6:00am or or even even 5:00am, 5:00am, areare allall key key to to maintain maintain thethe mindset mindset but but more more like like 4:00am! 4:00am! soso some some of of usus and and energy energy wewe need need to to bebe happy happy and and aren’t aren’t going going to to dodo that, that, but but as as tom tom productive. productive. Wilson Wilson of of Minuteman Minuteman press press pointed pointed 2- 2-MEANING MEANING AND AND PASSIONPASSIONif if out, out, thethe first first thing thing in in thethe morning, morning, you you connect connect to to “WhY” “WhY” you you areare doing doing while while hehe walks walks hishis dog, dog, is when is when hehe something, it isit no is no longer longer work, work, but but connects connects to to hishis day day with with thethe right right at-at- something, an an activity activity that that feeds feeds you you soul soul and and titude. titude. Meditation, Meditation, journaling, journaling, yoga, yoga, your heart. heart. it becomes it becomes notnot about about reading, reading, and and gratitude gratitude tasks tasks such such as as your money money but but about about purpose. purpose. KnowKnowthank thank you you notes notes areare allall great great ways ways 1010 www.brookfi www.brookfi eldchamber.org eldchamber.org inging who who your your ideal ideal clients clients areare also also feeds feeds this this need. need. Working Working with with people people whom whom you you can can notnot help help or or who who dodo notnot appreciate appreciate you you is aisrecipe a recipe forfor frustration frustration that that will will carry carry over over into into your your personal personal life. life. bebe willing willing to to firefire clients clients once once in in a while, a while, and and delegate delegate or or outsource outsource tasks tasks that that don’t don’t fuel fuel your your passion. passion. 3- 3-INCORPORATE INCORPORATE WORK WORK INTO INTO YOUR YOUR SOCIAL SOCIAL TIMETIMEMany Many of of usus find find that that thethe like-minded like-minded people people that that wewe either either meet meet at work at work or through or through long long carcar trips trips with with hishis wife wife andand alsoalso mobile! mobile! WeWe cancan go go to the to the beach beach andand business business organizations organizations such such as the as the schedules schedules special special 1 to1 1tobreakfasts 1 breakfasts stillstill be be productive. productive. KarlKarl noivadhana noivadhana chamber chamber of commerce of commerce become become ourour with with hishis daughters. daughters. linda linda Mccaff Mccaff reyrey of Ambit of Ambit energy energy hashas a plan a plan to eventuto eventufriends. friends. thisthis is connected is connected to the to the of Mccaff of Mccaff reyrey coldwell coldwell banker banker realreal- allyally have have hishis business business work work for for hiM. hiM. important important idea idea that that thethe culture culture of of torstors does does methodical methodical time time blocking blocking Many Many take take blocks blocks of time of time during during thethe your your workplace workplace needs needs to be to be excitexcitto make to make sure sure that that personal personal time time gets gets week week for for recreation recreation such such as golf as golf or or ing,ing, stimulating stimulating andand fun.fun. Devon Devon scheduled scheduled First First in her in her week week andand it isit is lunch lunch with with friends friends andand then then do do necesnecesMccaff Mccaff reyrey of chick-fi of chick-fi l-A l-A in brookfi in brookfi eldeld notnot negotiable. negotiable. Matt Matt Giolio, Giolio, a Wells a Wells sary sary tasks tasks while while watching watching tV tV in the in the pointed pointed outout that that in her in her lastlast jobs, jobs, sheshe Fargo Fargo personal personal banker, banker, hashas an an agreeagree- evening. evening. dreaded dreaded hearing hearing thethe alarm alarm clock clock go go ment ment with with hishis wife wife that that they they check check in in lesson learned…YoU learned…YoU cAn cAn not not off.off now, . now, sheshe doesn’t doesn’t need need an an alarm alarm on on thethe wayway home home to discuss to discuss thethe dayday lesson hAVe hAVe it All it All …but….you …but….you can can have have clock clock to wake to wake up up andand sheshe is someis some- andand then then do do not not talktalk about about work work what youyou want want andand need. need. creating creating times times at work at work even even when when sheshe doesn’t doesn’t at home. at home. Doing Doing something something totally totally what harmony harmony is about is about setting setting priorities, priorities, have have to be. to be. diffdiff erent erent from from your your regular regular work work occasionally saying saying no,no, andand being being -- whether -- whether it be it be taking taking a long a long walk, walk, occasionally 4- 4-OCCASIONALLY OCCASIONALLY DETACHDETACHJustJust digging present in the in the moment, moment, wherever wherever youyou digging in the in the garden, garden, or writing or writing an an present as you as you would would turn turn off off your your cellcell phone phone article are. are. When When we we aren’t aren’t in harmony, in harmony, it isit is article such such as this as this -- gives -- gives ourour minds minds while while with with a client, a client, do do thethe same same at at a chance because because ourour body, body, ourour soul soul andand ourour a chance to reset. to reset. social social events events or with or with family. family. Unless Unless mind mind areare notnot properly properly connecting. connecting. WeWe youyou areare a doctor a doctor on on callcall or have or have a sick a sick 5- 5-BEBE FLEXIBLEFLEXIBLEpatpat riska riska of riska of riska all overdo all overdo work work at times. at times. WeWe found, found, family family member, member, anything anything cancan wait wait a a insurance insurance occasionally occasionally works works from from however, however, that that true true passion, passion, purpose purpose fewfew hours. hours. Jerry Jerry Friedrich, Friedrich, a realtor a realtor herher boat. boat. one one of the of the advantages advantages of of andand thethe right right connection connection willwill solve solve andand Financial Financial planner, planner, plans plans andand takes takesourour mobile mobile technology technology is that is that it isit is anything. anything. ® ® MAS MSA ASGS EA G AE ND AN FA D CFIA AC L IS APLAS P A OpenOpen 7 days 7 days • Extended • Extended HoursHours WalkWalk Ins Welcome Ins Welcome handandstone.com handandstone.com INTRODUCTORY INTRODUCTORY ONEONE HOUR HOUR MASSAGE MASSAGE or orFACIAL FACIAL INTRODUCTORY INTRODUCTORY ONEONE HOUR HOUR HOT HOTSTONE STONE MASSAGE MASSAGE 49 49 69 69 $$ 95 95 * * A $99.95 A $99.95 VALUE! VALUE! $$ 95 95 * * * * A $119.95 A $119.95 VALUE! 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S B D a nbu burr y. co m 2 0 1 5 BR OOKFIELD Wellness Festival the 2015 brookfield Wellness Festival was held April 8th at the brookfield high school. this new venue enabled the chamber to work closely with the resources offered through the school, such as the robot eblast to all parents for marketing, the help from the various custodians and sports teams for set up, and the opportunity to engage the DecA students in the planning and implementation. Working in conjunction with brookfield high school, the health Fair was rebranded and combined with the health Day annually put on by bhs to create the brookfield Wellness Festival. proceeds were to be split between the chamber of commerce and bhs for their hosA team (health professionals of the Future) to fund their trip to the national competition. 48 vendors participated. With exposure to over 1,000 students and faculty during the first time slot and another 200 participants from the general public, the response from the vendors was overwhelmingly positive. A highlight of the day was the networking luncheon sponsored by chick-fil A of brookfield, who provided the food. Keynote speaker and chick-fil-a owner Devon scanlon spoke on the topic of “Developing reMArKAble customer service.” the organizing team for the event consisted of sue troupe and lauren texeira of brookfield high school, linda Mccaffrey of coldwell-banker Mccaffrey realty, Marie Miszewski of the regional YMcA of Western ct and susan Murphy of the brookfield chamber. the team was later presented with a proclamation from First selectman bill tinsley. beloW Are just a few of the coMMents FroM oUr VenDors: “ “ Made excellent contacts with other Vendors! ” - JMK trAininG We were able to get our name out to many children and adults about what we offer! - roUte 7 MUsic We built connections in the business health community. Lovely people! - AXA ADVisors ” Got our name out into the community and met members of the health community. “ - cArlson phYsicAl therApY Reconnected with people I hadn’t seen in a while. More exposure for the Mary Kay brand! ” I got lots of leads from the students, LoVED the networking luncheon with Devon. “ Great opportunity to introduce the brookfield Health Department to the public. ” ” Parent and faculty of HS-aged children are usually between 45-60. This is my target! “ LoVED being at bHS! - riVA’s riDes I was able to get contact info for a lot of new people. Loved the lunch talk. It made the entire event. - hAnD AnD stone MAssAGe Brookfield Chamber of Commerce 13 SUMMERS INSURANCE SUMMERS INSURANCE Relaxation for Body and Mind The Coverage You Need, The Service You Deserve The Coverage You Need, The Service You Deserve Barbara Miller Some%mes you want to go where everybody Some%mes you want to go where everybody knows your name. At Summers Insurance, knows your name. At Summers Insurance, you’ll never have to “push 7 to speak with a you’ll never have to “push 7 to speak with a representa%ve” or be just a number. We representa%ve” or be just a number. 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