Learn more - OCP Group

#1
CREATING
VALUE
Building on over 90 years of experience with an access to one of the world’s largest
phosphate rock reserves, OCP has a two-fold objective consisting of creating value and
strengthening its societal commitment.
In order to retain its leadership position in the phosphate industry, OCP laid out an
ambitious strategy leveraging its competitive advantages.
1. CREATING VALUE
Talent factory
08
OCP Production System
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Innovative business dynamics
Innovation, at the very core of the
leadership strategy
12
14
The OCP strategy
is based on
3 pillars
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1
Significant increase in capacity
along the value chain
2
Lower production costs
3
Industrial flexibility and
business agility
Doubling the extraction capacity of the mines and tripling the
chemicals production capacity
Major cost reductions to be among the most competitive producer
of phosphate rock and its derivative products.
Adapting to market changes and coping with its seasonality by
enabling a full integration of the value chain, from mining to chemistry
to marketing.
Talent factory
Human capital is OCP Group’s most valuable asset and the key to its success.
The Group shares a common secular leadership culture based on the values of
excellence, solidarity, innovation and openness.
23,000
employees
Being the largest employer in Morocco, OCP aspires
just like the world’s biggest companies, to have its
own «Talent Factory», a nursery of responsible
talents who are brought up in the Group’s values and
capable of facing their challenges.
Strong with this cultural heritage, OCP has
undertaken to raise of its 23,000 employees to
the level of the market dynamic and of its status of
world leader. OCP empowers its human resources
with the adequate means to fully assume their
responsibilities and develop their personal abilities
and skills to operate efficiently in today’s ever
changing environment.
OCP promotes transversal governance within
which everyone fully masters their duties while
coordinating them with those of their fellow
employees. Each employee is expected to share
responsibility for their own future.
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OCP does so through training and development
support program that teaches each man and
woman, in an inseparable way, a business expertise
as well as a model of human behaviour that can
adapt to change and transformation while staying
consistent with the Group’s vision.
The Corporate Institute along with the Industrial
Skills Development Department orchestrate this
training policy, often in partnership with the world’s
leading academic institutions, such as HEC-Paris
or MIT in Boston and the best industry references
including Technifutur and GIZ in Germany.
OCP Production
System
Implementing the OCP strategy required an in-depth industrial transformation of not only the
production tools but also practices and industrial processes.
Front-rank partners to serve a
world-class ambition
OCP joined with front-rank partners in order to
become a world-class industrial reference.
Major industrial projects carried out by OCP
require engineering and cutting-edge project
conduct. JESA (Jacobs Engineering SA), a jointventure between OCP and Jacobs Engineering, a
global leader in engineering, was set up for this
purpose.
By aggregating in-house developed methods and practices - the result of a long experience - as
well as international best practices, OCP has found the way to a global and consistent
management, the OCP Production System that serves both the world-class ambition and
excellence strategy of the Group.
The deployment of this strategy translates into a ten-year, 140 billion dirhams (around
17 billion USD) investment for major industrial developments by 2020.
The most emblematic projects are the slurry pipeline and the new El Halassa mine :
• The 235 km slurry pipeline, centrepiece of the Group’s strategy, will transport phosphate
from the mines of Khouribga to the integrated Jorf Phosphate Hub chemicals platform. This
mode of transportation represents a huge technological leap, significantly enhancing
volume and cost competitiveness while substantially reducing the environmental footprint.
• Fully integrated - from mining to enrichment -, the new El Halassa mine features state-of-theart technologies designed by OCP Group’s R&D department, allowing for the improvement
of yields by 40%. On the other hand, the beneficiation plant will include a sludge storage
and water recovery dike, and will recycle over 80% of wastewater.
Industrial excellence cannot be reached without
safety control. In order to strengthen its leadership
in safety matters, OCP partnered with DuPont, a
world reference in the field, to create «DuPont OCP
Operations Consulting», a joint-venture dedicated
to industrial performance. This alliance aims to
assist OCP in reaching world-class levels in terms of
safety, performance and sustainable development.
.
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140
billion dirhams
investment
80%
of wastewater
recycled
40%
of additional
yield
1/3
reduction of carbon
footprint
Innovative
business dynamics
In constant contact with the market thanks to a foothold abroad, OCP holds
one third of the world market share of phosphate in all its forms.
OCP adopts a proactive business strategy based
on anticipation and adaptability. The objective is to
be well acquainted with customers and their needs
in order to offer them customised proposals.
Within this momentum, OCP opened offices
around the world (Paris, Saõ Paulo, New Delhi,
Buenos Aires, Istanbul...) and established several
joint-ventures, such as BSFT, a trading company
based in Turkey and OCP Fertilizantes, a local
fertilizer distributing company in Brazil. The Group
also launched Performance Phosphate Products,
a new range of products that is adapted to
costumers’ needs including products delivery-related
logistics services.
The OCP business model is thus a bespoke offer of
products and logistics services answering a twofold goal : responsiveness and cost control.
OCP’s undeniable industrial edge allows it to
exercise its business leadership upstream, which
puts it at the forefront of the market of phosphate in
all its forms.
What does OCP produce ?
PHOSPHATE ROCK
Moroccan phosphate deposits are of sedimentary type, formed 70 million
years ago.
Phosphate quality is measured in terms of phosphorus content (P2O5) and
85% of its global production is intended for fertilizer production.
PHOSPHORIC ACID
An intermediate product between phosphate rock and fertilizers,
phosphoric acid is produced from original ore and sulfuric acid.
As for purified phosphoric acid, it is designed for food and industrial
applications.
PHOSPHATE FERTILIZERS
It is the result of phosphoric acid transformation: DAP (most commonly
used binary fertilizer), TSP (full phosphate fertilizer), MAP (binary fertilizer
consisting of two fertilizing agents: phosphorus and nitrogen) and NPK
(ternary fertilizer made of three elements: phosphorus, nitrogen and
potassium).
OCP also introduced a new range of phosphate products to the market,
based on a high performance, sustainable agricultural approach:
Performance Phosphate Products (PPP).
• PPP - Complex fertilizers : which contain a great fertilizing value, rich in
micro and macronutrients while being immediately absorbed. They are
adapted to poor or degraded soils to improve their agricultural productivity.
• PPP - Direct Application - TERACTIV TM : an all-in-one range, which
includes both fertilizer and soil improver. Four formulas have been developed
to meet the nutritional needs of acidic and sandy soils or for cocoa, cotton,
and corn crops.
• PPP - Soluble Fertilizers : the Soluble Fertilizers range is intended for
irrigated crops. It addresses issues related to the scarcity of water resources
in numerous regions around the world and supports new micro-irrigation
and watering systems.
• PPP - Animal Feeds: These animal feed supplements are source of
phosphorus and calcium and help reinforce bones structure and accelerate
animals’ growth (livestock and poultry).
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Innovation, at the very
core of the leadership
strategy
200
researchers
With approximately 200 researchers, R&D at OCP fully covers the
Group’s value chain, from geology to finished products.
Carefully planned, OCP’s R&D unfolds over three major areas :
• The first area is operational and closely linked to production and
industrial processes. It aims at improving production performances,
particularly in terms of efficiency and energy savings.
• The second one, known as differentiation, refers to continuous
research on products’ quality enhancement.
• The third area is related to disruptive research. It strives to
develop new products, niche products and innovative technologies
with an unwavering focus on eco-design.
Based on continuous and open innovation, breakthrough
research is the second innovation lever.
OCP hence teamed up with local and international research
institutions to develop R&D programs. That is what is called Open
Innovation.
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Within this framework, OCP hosted scientific world-class events
such as « Symphos » (Symposium on Innovation and Technology
in Phosphate Industry) and R&D “Assises Nationales” (National
Forums) on phosphate, reflecting the Group’s willingness to
network.
Today, OCP sets out its R&D vision within a new scale offering
training and adapting its programs to both academic and industrial
contexts.
The implementation of this vision reflects, among other things,
through the creation of the Mohammed VI Polytechnic
University, a world-class higher education establishment in the
fields of research and training.
OCP’s commitment to innovation also translates into the
development of an encouraging framework for pioneering business
incubation projects as part of the «OCP Innovation Fund for
Agriculture» program.
#2
COMBINING
PERFORMANCE AND
RESPONSIBILITY
OCP does not assess its societal commitment in terms of financial costs only,
and it is not considered as a burden.
It is part of its DNA and represents many opportunities for improving its
competitiveness
2. COMBINING PERFORMANCE
AND RESPONSIBILITY
Protecting the environment, the key to
sustainable leadership
A global social corporate responsibility
A new South-South cooperation model
Moroccan people hold OCP dear to
their hearts
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20
22
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Protecting the
environment, the
key to sustainable
leadership
Aware of the responsibilities that come with its position as a world leader, OCP aims
to achieve a two-fold ambition: decisively meet the needs of global agriculture while
ensuring the protection of the environment.
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Recognizing that sustainable development offers
new opportunities to the phosphate industry,
OCP chose to integrate social, environmental and
economic issues within every level of its activity.
Furthermore, OCP developed an innovative approach
for the integrated management of its hydric needs
and implemented a major “Water” program focusing
on three main lines of action :
In fact, eco-designing investments enhances the
Group’s competitiveness as it allows it, among other
things, to achieve water and energy savings, recycle,
upgrade and eliminate waste in an environmentally
responsible way.
1.Optimal use of water resources throughout the
OCP’s voluntary enrolment in environmental programs
aimed at reinforcing the observance of the highest
international standards, also demonstrates its
commitment to sustainable development. Thus, OCP
is the first Moroccan company to join the national
program for safe PCB management and disposal
(PolyChlorinated Biphenyls).
through the building of wastewater purification
plants and new desalination units.
entire value creation chain ;
2. Cease of groundwater extraction and geographic
reallocation of surface water resources ;
3. Mobilization of non-conventional water resources
MOHAMMED VI GREEN CITY : University
town, first 100% eco-friendly city
in Africa.
True to its tradition of building cities, OCP initiated the
“Mohammed VI Green City” project.
With a strong focus on sustainable development and respect for
the environment, this town is among the first 100% eco-friendly
cities in Africa. The Green City’s implementation plan meets
strict specifications, in compliance with LEED ND (Leadership
in Energy and Environmental Design for Neighborhood
Development), the highest international certification in this
matter.
Located at the heart of this Green City, the Mohammed VI
Polytechnic University aspires to become a major higher
education and research institution, offering a fulfilling learning
environment to the most deserving students.
A national flagship of higher education and research, which
is highly focused on emerging countries, the Mohammed VI
Polytechnic University will promote R&D in fields of importance
to the Group’s development: mining industry, sustainable
development and industrial management, as well as to the
economic, social, environmental and academic future of
Morocco.
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7
9
billion
people
billion
people
billion
people
1920
2013
2050
A global social
corporate
responsibility
Feeding mankind has always been a
fundamental part of OCP’s culture, a “raison
d’être” or reason of being. Throughout almost
a century of history, OCP has witnessed the
world population grow at a steady pace
increasing from less than 2 billion in 1920 to
over 7 billion people today. And by the year
2050, 9 billion people are expected to
populate the planet.
This demographic leap will require an increase
of the world agricultural production of 77 % to
address the growing food demand with twice
fewer farmlands per capita. Such a challenge
calls for a doubled consumption of
phosphoric nutrients to compensate for
essential soil nutrients extracted by crops.
Using fertilizer secures nearly half the global
food consumption. As the world’s leading
phosphate producer, OCP therefore carries
the responsibility to help feed the planet.
Resulting from OCP’s wish to commit to
the global food security challenge, the Global
Food Security Forum GFSF is a place of
international exchange aimed at allowing
implicated stakeholders to raise the very
nature of this issue and try to solve global
food insecurity.
GFSF led to a genuine partnership between
several local, regional and international
institutions : the Global Food Security
Initiative, which pledges to unite and
respond effectively to the numerous
challenges facing global food security over
the long term.
Source: FAO - website: rootsforgrowth.com
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Precision farming and
sustainability
OCP’s objective is to seek ways to increase
yields of cultivated lands through the use of
phosphate fertilizer, while mitigating threats
to the ecosystem using precision farming:
administering the right dose of fertilizers at
the right place and the right time.
Implementing a fertility map for soils in
Morocco, a pioneer experience in Africa,
demonstrates OCP’s commitment to
agricultural development.
This fertility map pursues a three-fold
objective :
• Creating a geographical database of
Moroccan soil resources.
• Developing an improved knowledge of
Moroccan soils, their compositions and their
fertilizer needs.
• Enabling a reasoned use of fertilizer in both
quantity and quality for a better productivity.
A new South-South
cooperation model
African horizons
In Africa, believed to be the most promising region in terms of
agricultural yields increase, OCP takes concrete measures,
based on a mutually profitable cooperation, one that is
focused on three main areas :
Understanding :
As regions involved respectively in their first and second «Green Revolution», Africa
and India are the Group’s preferred lands for promoting and implementing the «precision
farming» concept, a method that is productive, optimized and innovative, and designed
to improve soil fertility.
On the broader front, OCP tirelessly strives for the creation of a larger body within
which sharing experiences, reinforcing cooperation and initiating South-South
partnerships would pave the way for long-lasting food security.
Because the African market is unique and has its own specific
features, OCP dedicated a team to work on the continent’s
characteristics through meetings and exchanges with local
distributors, state agencies, and agronomic research institutes of
several countries in Africa.
Moreover, in order to improve its knowledge of the African
agricultural specificities, the Group sponsors and participates to
international forums and conferences that are consistently
linked to the subject.
Commitment :
Sharing of expertise between Morocco and India
In India, OCP promotes field actions including the AES project (Agricultural Extension Services) which benefits 15,000
farmers of the sub-continent’s poorest districts. It educates them on the importance of sustainable development and
reasoned fertilization techniques..
Reference is also made to the sharing expertise approach as the Morocco-India Karnataka initiative for the rehabilitation of
grain legume started in 2012 with the direct participation of 10,000 farmers in Morocco and 15,000 in India. The technology
transfer Morocco receives through this initiative shows great potential thanks to India’s broad agronomic experience in
sustainable agriculture-related research and development.
In order to secure the continent’s supplies on the long term, OCP
provided Africa with dedicated production volumes regardless of
the international demand.
Securing these volumes represents an investment of
approximately 600 million dollars for the construction of a
specific unit within the Jorf Phosphate Hub industrial platform.
Thus, the volume of distributed fertilizer by OCP in Africa has
been multiplied by 10 in 5 years, rising from 50,000 tons in 2007
to over 500,000 tons in 2012.
Innovation :
OCP designed and marketed new, innovative products within
the «Performance Phosphate Products» (PPP) range, which
meet specific needs.
«PPP-Direct Application» is hence particularly suitable for
tropical and sub-tropical soils of Sub-Saharan Africa.
This fertilizer is available in three different formulas: cocoa,
cotton and corn.
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OCP FOUNDATION,
the Group’s social
conscience
and
societal
Created in 2007 and recognized as an organization of public
utility in 2012, the OCP Foundation’s main goal is to carry
out the Group’s social and societal commitment. Its mission
is to define and implement human development actions
which will benefit the most vulnerable populations not only
in the areas where OCP operates but also at the national
and international levels.
With its flexible organization, the OCP Foundation is guided
by excellence and operates as an integrated structure for
effectiveness, including activities of its internal Think Tank
named the “Policy Center” as well as action plans intended
for agricultural development, youth support and citizen
development. Its process lies in the implementation of
keystone projects through a fair, transparent approach in
accordance with a networking, subcontracting and inhouse doing weighting method.
Headquartered in Rabat, the OCP Foundation strengthens
its presence through regional offices in order to optimize
the outreach work towards affected communities and the
social fabric in 14 different regions across the country.
In so doing, the actions of the OCP Foundation serve more
than 250,000 beneficiaries in Morocco and abroad every
year, including a majority of women and children mostly
from rural areas.
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Moroccan people
hold OCP dear to
their hearts
OCP fully assumes its economic and social responsibility towards
Morocco and Moroccans. Its societal commitment in Morocco is written
into its DNA. It reflects its smooth integration in its own close-knit social
environment.
OCP makes substantial investments in social
infrastructure to the benefit of communities
and regions where manufacturing activities are
located. The Group’s measures focus on health
and education, particularly through the
building or renovation of healthcare centers
and schools, the building of youth centers and
by providing school transport…
Furthermore, OCP has launched a program for
young people, OCP Skills; an emblematic
example of its societal responsibility.
This program unfolds through three areas:
training and youth employability improvement,
incubation of local firms and support to
associations.
OCP pursues its long-term commitment to
youth through the creation of Skills Centers,
genuine platforms for learning, exchange and
openness.
As Morocco’s main employer, OCP is proud to
play a major role in the economic development
of the country while actively participating
to its presence worldwide. OCP is the country’s
largest company representing about 6% of
Morocco’s GDP and one quarter of the
Kingdom’s export revenues.
OCP highly contributes to the success of the
agricultural sector in Morocco supporting
«Plan Maroc Vert», Morocco’s national
agricultural development program
6 % 1/4
of Morocco’s
GDP
of the Kingdom’s
export revenues
in 2012
“
It is within human capital that
lies the very soul of our company,
the driving force of its success and
influence.
Mostafa TERRAB
Chief Executive Officer
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”
OCP and corporate
citizenship
OCP transforms the social, economic and environmental challenges related to its activity into shared value-generating
opportunities for all its stakeholders.
OCP in a nutshell
Environmental responsibilities
For OCP, environment protection and sustainable development represent a real source of value creation. In fact, eco designing
OCP investments enhances competitiveness as it allows the Group, among other things, to achieve water and energy savings,
recycle, upgrade and eco-responsibly dispose of waste. Every ambitious program initiated by OCP combines industrial
performance and respect for the environment.
Economic responsibilities
With the status of largest employer and major investor in the country come great economic responsibilities towards the Nation.
Indeed, strengthening links with its ecosystem is a key success factor for OCP. Promoting local strongholds, developing their
expertise, enhancing the attractiveness of regions where the Group operates; those are the main lines of action undertaken by
OCP to involve local and national players. In addition, OCP provides training for more than 15,000 young people and supports
over 300 entrepreneurship projects, creates jobs and wealth, both directly and indirectly through the economic activity
revitalization of the regions where it is established, particularly via subcontracting and the provision of services.
Social responsibilities
By acting locally for sustainable development, OCP addresses the global challenge of world food security through important
initiatives involving sharing of expertise, as part of the South-South cooperation. Its support for Moroccan agriculture and the
human development of populations neighbouring its sites, reinforces its smooth integration within the Moroccan social fabric
and thus enhances its local partners’ competitiveness.
www.ocpgroup.ma
2-4, rue Al Abtal - Hay Erraha - BP 5196 Casablanca - Maroc
OCP is one of the world leading companies in the
phosphate (including by-products) market and a key
player since 1920. Building on its 90-year experience
and operating in all five continents with an access to
one of the largest phosphate reserves in the world,
OCP is active across the entire value chain: it mines,
upgrades and markets phosphate and its derivative
products.
OCP pursues a two-fold objective of creating value and
showing strong social commitment: financial and
business performances on one hand, the OCP Group
netted an overall turnover of 59.4 billion dirhams in
2012 while supporting, on the other hand, Moroccan
economy and global food security for which it is a key
player.
Proud of its strong corporate culture, OCP provides its
23,000 employees with professional training suited to
each position promoting progressive career
management. Moreover, OCP significantly contributes
to the development of Morocco’s different regions
through its mining and industrial sites as well as its
programs and projects.
OCP
1st
exporter of phosphate
worldwide
around the
world
in all its forms
Puurs
(Belgium)
NORTH AMERICA
Paris
Roches
(France)
Augusta
(USA)
Service subsidiaries
30%
AsiA
europe
Engis
(Belgium)
of market share
Paradeep
(India)
OCP products
Continent where OCP products
are marketed
OCP produces solid and liquid fertilizers, food
supplements for livestock and basic components
necessary to make other derivatives, all from Moroccan
phosphate.
SOUTH AMERICA
Jorf Lasfar
Safi
Chemical plants
Khouribga
Benguerir
Youssoufia
2
world class chemical
complexes
Mining areas
Phosphate port facilities
Laâyoune
4
Boucraâ
Sāo Paulo
mining operations
sites in Morocco
Casablanca
phosphate port facilities
6.9 billion USD
23,000
BSFT
(Black Sea)
Trading subsidiaries
Morocco
59.4
billion DH of turnover
employees
Industrial units
4
of phosphate market
production
in all-its-forms exported
phosphate
Delhi
AFRICA
OCP in
27.1
million tons
Buenos Aires
OCEANIA
STANDARD PRODUCTS
Phosphate
• Phosphate rock (different qualities)
PHOSPHORIC ACID
• Market phosphoric acid
• Purified phosphoric acid
FERTILIZERS
• Di-Ammonium Phosphate (DAP)
• Mono-Ammonium Phosphate (MAP)
• Triple Super Phosphate (TSP)
• NPK
OUR LATEST INNOVATIONS
OCP recently introduced a new range of phosphate
products to the market, based on a high performance,
sustainable agricultural approach : Performance
Phosphate Products (PPP).
• PPP - Complex fertilizers : they contain a great
fertilizing value, rich in micro and macronutrients while
being immediately absorbed. They are adapted to poor or
degraded soils to improve their agricultural productivity.
The Complex Fertilizers range is recommended for forage
and higher added value crops such as tea and cotton.
• PPP - Direct Application - TERACTIVTM : it is
an all-in-one range, which includes both fertilizer and
soil improver, continuously releasing phosphate. Four
formulas have been developed to meet the nutritional
needs of acidic and sandy soils or for cocoa and corn
crops.
• PPP - Soluble Fertilizers : the Soluble Fertilizers
range is intended for irrigated crops. It addresses issues
related to the scarcity of water resources in numerous
regions across the world and supports new microirrigation and watering systems.
• PPP - Animal Feeds : These animal feed supplements
are source of Phosphorus and Calcium and help reinforce
bones structure and accelerate animals’ growth
(livestock, ovine, poultry and caprine).
2012 figures