princess margaret lotteries

PRINCESS MARGARET LOTTERIES
Innovation in raising funds for cancer research
Christine Lasky (Vice President, Strategic Initiatives)
Abstract Code: 507
Track
Disclosure of Interest: None Declared
www.worldcancercongress.org
Title: Princess Margaret Lotteries, Innovation in raising funds for cancer research | Author: Christine Lasky, The Princess Margaret Cancer Foundation
L O T T E RY P R O G R A M S
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HOW THEY WORK
Government Approval
Social enterprise
Risk
Prize structure
Marketing
Ticket issuance and draw control
Abstract number: 507 | Disclosure of Interest: None
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FA S T FA C T S
37 successful lotteries over
18 years
Net profit of $280M+
Depth of prizing, brand
strength, and real estate as
a differentiator
Most successful megaraffles in North America in
terms of gross sales
Awarded 260+ homes plus
other prizes (including
supercars, worldwide
vacations, cash prizes)
Title: Princess Margaret Lotteries, Innovation in raising funds for cancer research | Author: Christine Lasky, The Princess Margaret Cancer Foundation
I M PA C T O F L O T T E R I E S
•  The largest source of undesignated
funding and philanthropic support in
terms of gross revenues for cancer research
in Canada.
•  Provides critical funding for Princess
Margaret Cancer Centre’s research
enterprise and helps maintain The Princess
Margaret’s status as one of top 5 cancer
research centres in the world.
•  Public profile of the lotteries builds overall
awareness for The Princess Margaret and
complements other fundraising initiatives.
Abstract number: 507 | Disclosure of Interest: None