REIWA News
Transcription
REIWA News
#75 MARCH 2016 OFFICIAL PUBLICATION OF THE RE AL ESTATE INSTITUTE OF WESTERN AUSTR ALIA INTRODUCING REIWA.COM AGENTFINDER +PLUS REIWA calls for State Government to encourage buyer activity A challenging year ahead for WA property market New reiwa.com advisory board CONTENTS contents U P F R O N T N E WS President’s Address 4 Message from the Chief Executive Officer 6 A challenging year ahead Vacancy glut in office markets 10 Retail markets strong despite challenges 11 New planning guidelines for Swan Valley 12 8 Archives want more for centenary year 13 REIWA supports Community REInvest for third year 14 A DVO C AC Y & P O L I C Y REIWA budget submission targets transfer duty 18 Cutting red tape for real estate agents 21 Changes to Australia’s foreign investment framework 22 Progress in strata title reform 24 CONSULTANT EDITOR Chris Gillham, Scribeworks - www.scribeworks.com.au GRAPHICS AND PRODUCTION Jan Burt, REIWA PRINTING Printforce (08) 9223 2466 DISTRIBUTION Zipform (08) 9232 0192 PUBLISHER REAL ESTATE INSTITUTE OF WESTERN AUSTRALIA 215 Hay Street, Subiaco 6008, Western Australia T 9380 8222 F 93804024 E [email protected] R E I WA .CO M New advisory board for reiwa.com 28 Boost your listings with a Feature Property 29 Introducing reiwa.com AgentFinder 30 Successful second year partnership with Perth Scorchers 31 TRAINING New training website launched 32 MEMBERS Social snaps 36 REIWA welcomes new members 38 Calendar of events 2016 40 REIWA Councillors 41 REIWA Network Chairs 41 Getting the most from your REIWA membership 42 REIWA NEWS UPFRONT NEWS 4 PRESIDENT’S ADDRESS By REIWA President Hayden Groves Being elected REIWA President by your colleagues is both humbling and thrilling in equal measure. The opportunity to serve our industry is a responsibility I welcome, relishing the idea that a difference can be made whilst in the role. IMPROVED SERVICE One of REIWA’s strategic focuses for this year is to extend our service delivery to members. Your Institute offers a suite of services designed to improve efficiencies, enhance professionalism and maximise business profits, yet there is room to improve the manner in which these services are developed and delivered. I promise improved service delivery to you, your staff and your businesses as the year progresses. THE YEAR AHEAD This year will be challenging for many as sales volumes remain at comparatively low levels, property values remain subdued and rental markets remain in oversupply. Population trends have shifted dramatically, impacting on all residential sectors. The vacancy rate reached six per cent in the December quarter and listings have moved beyond 15,000 from the seasonal dip we saw over the holiday period. Consumer confidence across the state remains low and this is impacting the decisions being made in households. The commercial sector is also feeling the impact of the state’s slowing economy with the local office and industrial property markets seeing rents drop and incentives increase to encourage enquiry and tenure. OPPORTUNITY KNOCKS While commentators seem keen to highlight the negatives of the Perth property market, it’s important we look for the positives and opportunities that the current market brings. Sustained low interest rates and plenty of housing stock to choose from make 2016 a great time to buy. Affordability has improved, giving first home buyers and those trading up through the market the luxury of time and choice in finding their ideal property. Trade up activity ought to drag up the median house price, giving us a chance at more positive media as the year progresses. Pleasingly, sales volumes are moderately higher in the early stages of 2016 when compared to the same period last year. ADVOCACY RAMPS UP REIWA’s most recent focus has been on the 2016-17 State Budget. We’ve put forward a number of recommendations for the State Government to consider around key issues including transfer duty and land tax. Negative gearing has been comprehensively debated in recent times. We stand united with the Real Estate Institute of Australia and share their view that Labor’s plan to limit negative gearing to newly constructed investment properties won’t improve the supply of housing and housing affordability as claimed. If such a policy was introduced, investors would exit the established rental property market and this would affect the value of your property management portfolios. DRIVING THE FUTURE REIWA’s dedicated focus on improving reiwa.com continues, with the HAYDEN GROVES introduction of an advisory board that will offer strategic direction and advice. We’ve appointed a group of professionals from across a range of different industries, including member representation, whose varied experience will ensure reiwa.com remains an essential part of your business. SUPPORT YOUR INSTITUTE I have grown increasingly concerned about the significant growth in third party commercial operations promising to deliver you more leads and business opportunities. These so-called ‘industry partners’ rely on you to support them but by doing so you are feeding a commercial entity that is solely interested in taking a share of your commission or management fee. These rating or agent finding sites do not have your best interests at heart; they simply want a share of your hard earned money. By backing them, you are giving away control of your industry to commercial providers that, once in control of a market, ramp up their fees and deliver poor service. I encourage you to carefully consider the implications for your industry before supporting these providers. In response, reiwa.com is launching AgentFinder, that ensures the public can find an agent who meets their needs and not simply the one offering the lowest fee. I look forward to seeing you all at the many REIWA events planned for the coming year. These events are a great way to stay informed about issues that affect our industry, extend your professionalism and to celebrate your success. May the year ahead bring you opportunities to grow and learn, both personally and professionally. UPFRONT NEWS BUSINESS PARTNERS REIWA would like to thank the following partners for their generous support of the Institute and its members. 5 UPFRONT NEWS 6 REIWA NEWS MESSAGE FROM THE CHIEF EXECUTIVE OFFICER By REIWA CEO Neville Pozzi The REIWA Council and Corporate Executive team met in February to review the Institute's current performance against key indicators and to adjust some strategies that reflect changes in the real estate market, as well as new trends and services that impact the traditional way real estate is transacted. An extensive list of threats and opportunities were also considered during the review. It came as no surprise that one of the biggest threats facing our industry is in fact agents themselves and their employees embracing new third party services for short perceived gain without considering the longer term impacts these decisions may have in creating further competition in an already crowded market of real estate service providers. One such threat is the emergence of agent rating websites which have recently gained popularity. As these sites gather industry support they will over time become a 'wholesaler' in the real estate transaction. Their role will be to completely bypass the current direct relationship between seller and agent and become a broker/referrer for those seeking an agent to sell their property. While fees are currently either subscription based or a percentage of the selling fee, and in some cases free, as these sites become more popular the fees could increase to the extent that a significant portion of the selling fee is actually going to these brokers/referrers. REIWA.COM AGENTFINDER The Institute sees the emergence of such sites as a significant threat to the long term viability of real estate agency practices. To this end, REIWA has developed an industry-owned rating system, reiwa.com AgentFinder, to provide all the features, plus more, that these third party providers offer. The intention is to become the most credible source for the public when seeking a real estate company or individual to sell their property. The planned release date for reiwa.com AgentFinder is April and this new system will enable companies and individuals to decide what level of information they wish to make publicly available. The Institute's current 'Find an Agent' function on reiwa.com is already widely used by the public. We believe that by adding additional features and combining information in one area on reiwa.com, this will greatly assist people in their decision-making and hopefully remove the need for members to list with and support third party products. MARKET TURNOVER Another significant factor impacting the viability of real estate agency practice has been the trend by homeowners to move less frequently. REIWA Research undertook a study last year which revealed that in 1990 homeowners moved every 14 years and in 2015 the average time was 19 years. This is supported by the number of transactions which averaged 72,000 per NEVILLE POZZI year between 1989 and 1997 and only 63,000 per year between 2007 and 2015, despite a significant increase during that time in the total housing stock. A number of agencies have adapted to this changing trend by concentrating on increasing their rent rolls. The potential for growth in this area of real estate practice is significant, with only 60 per cent of private rentals currently being managed by real estate agents. REIWA Council noted that the industry had foregone some $28 million in fees over the last year, based on the current vacancy rate of six per cent. BUDGET SUBMISSION REIWA is very conscious of the negative impact property taxes are having on the market, particularly stamp duty. As part of our state pre-budget submission we have suggested that transfer duty on property be replaced by a broad-based land tax similar to that adopted by the ACT government. The Institute is very aware of the pressures the industry currently faces and is striving to provide services that complement members' businesses and which are cost-effective alternatives to the range of services that are commercially available. REIWA is well advanced in discussions with a major real estate services provider to develop an industry controlled benchmarking product that will assist members measure their businesses against their peers, and also provide valuable assistance to ensure the viability of individual businesses in this changing real estate market. The endorsed insurance broker of the Real Estate Institute of Western Australia Aon Real Estate Insurance Supported by Australia’s leading Real Estate associations, Aon has over 40 years’ experience in the Real Estate industry. This means we understand the risk you and your business face every day, and have created tailored products to protect you. MEET YOUR LOCAL EXPERTS Speak to us today about: • Professional Indemnity Insurance • Landlords Insurance • Office Contents Insurance Anna Sorensen 08 6317 4075 [email protected] • Renters Insurance Online | Face-to-face | Over-the-phone Ruth Read 08 6317 4013 [email protected] aon.com.au/realestate REIWA NEWS UPFRONT NEWS 8 A CHALLENGING YEAR AHEAD Rapidly changing population and migration trends will continue to have serious implications for economic growth and the performance of the housing market in the short term. According to recent population data released by the Australian Bureau of Statistics (ABS), Australia's population grew by 1.35 per cent during the year to June 2015. Australia's population growth rate continued to slow to record the smallest growth since 2006 and is now just below the 20 year average growth rate. In Western Australia, net overseas migration to the state dropped by 37.3 per cent over the year and a more significant drop of 63.6 per cent on a quarterly basis. Likewise, net interstate migration has dropped to the point where the state has recorded a net interstate loss, a trend not seen over the last 10 years in WA. RENTAL IMPACT This slowdown has had a dramatic impact on rental markets, with Perth's vacancy rate recording a historic high of six per cent as of the December 2015 quarter. The vacancy rate is expected to increase further as the record level of new dwellings that commenced in the booming years of 2013 and 2014 are completed in 2016 and 2017. Total sales volume declined over the December quarter as the market experienced a significant increase in listings in November, almost crossing the 17,000 mark before retreating to around 14,500 during the festive season. Rental listings across houses and units reached the 10,000 mark during the start of this year, which is 60 per cent higher than the same time last year. CONFIDENCE DOWN Record low interest rates have done little to stimulate activity over the past 12 months. Any further rate reductions in the first half of 2016 are unlikely to lift activity due to the strength of socio-economic forces that are stifling investment and confidence in WA. Consumer confidence in WA weakened during December, according to the Westpac–Melbourne Institute, as a result of future job cut announcements and anticipated weaker mining conditions. POSITIVE NOTE On a positive note, there were 8,984 first home owner grants for new dwellings approved during 2015, which is the highest number approved on an annual basis since the year 2000. This is an increase of 1,093 grants for new dwellings approved compared to a year earlier. Despite a quarterly decline in December, the historically high new dwelling grants paid over the year 2015 further reinstates the fact that first home buyers are taking advantage of the softening market to secure a good deal. CHALLENGE AHEAD As we move into 2016, the big challenge confronting the Perth market will be the impact that the completion of a record level of new dwelling construction will have over the next two years. The impending supply of dwellings, coupled with the downturn in population, may lead to a surplus supply of houses in the short term. Nevertheless, the market welcomed a favourable decline in WA's building approvals once again during the December 2015 quarter by 14.5 per cent, following a 9.5 per cent decline in the last quarter. This will allow the market to work on the sizeable backlog of dwellings that have been previously approved and avoid exerting additional pressure on the market. Smart choice. REI Super. Join the industry super fund for real estate professionals. When you join us, you’re joining a super fund with over 30,000 other property industry professionals and more than $1 billion in assets. Run only to benefit members, we offer both Super and Retirement Income options with flexible investment choices, and insurance tailored to suit your profession. So, from your first step into real estate, throughout your career and into your retirement, REI Super is the smart choice. Strong performance Investment choices Unique insurances Low fees Proven investment returns over time Diverse and flexible options to mix & match Salary continuance that covers commission income Pays no commission to financial advisers or shareholders Join today. Complete a Membership Application at reisuper.com.au/pds 1300 13 44 33 [email protected] facebook.com/reisuper The information provided does not constitute financial product advice. However, to the extent that the information may be considered to be general financial product advice, REI Super advises that it has not considered any individual person’s objectives, financial situation or particular needs. Individuals need to consider whether the advice is appropriate in light of their goals, objectives and current situation. Members should obtain and read the Product Disclosure Statement for REI Super before making any decisions. REI Superannuation Fund Pty Ltd ABN 68 056 044, 770 AFSL 240569, RSE L 0000314, REI Super ABN 76 641 658 449, RSE R1000412 MySuper unique identifier 76641658449129. February 2016. 50647 REIWA NEWS UPFRONT NEWS 10 VACANCY GLUT IN OFFICE MARKETS Perth's commercial property market remains weak with about one in five offices vacant, maintaining a crash in tenancy demand that began in 2012 when China's reduced need for WA resources first began to impact our economy. The Property Council estimates Perth's office vacancy rate increased from 16.6 to 19.2 per cent in the six months to January, the highest level since 22.8 per cent was recorded in 1995. In January, CBD office vacancies varied from 15.9 per cent in premium buildings to 37.5 per cent in D grade buildings. JLL property group estimated Perth's CBD had a 23.5 per cent vacancy rate in the December 2015 quarter and has forecast that office vacancies will peak around 24 per cent in the first quarter of 2016. Other market observers claimed in February that the CBD office vacancy rate is probably close to 25 per cent and will remain high for several years. WEST PERTH The office vacancy rate in West Perth rose from 10.8 to 12.2 per cent in the six months to January, according to The Property Council, with market signals in late 2015 that a low point for vacancies has almost been reached in the suburb. However, office vacancies in East Perth were pushing toward 30 per cent in late 2015. Foreign equity remains keen on WA commercial property projects despite the high vacancy rates and often substantial incentives being offered by inner city landlords to attract tenants. Plentiful office supply is still entering the Perth market and commentators are suggesting it could be up to three years before lower quality, old office stock is absorbed or converted for a different use so that demand is balanced. During this time it's likely that WA commercial property agents will struggle to find office tenants if their landlords aren't willing to lower rents and offer incentives that match the weak market. SUPPLY In the six months to January, 113,463sqm of new office space was added to the Perth market, even though there are now about 10,000 fewer office workers in the CBD than in 2012. However, new office construction is winding down significantly this year. The Property Council reported that in January, Perth had its first signs in three years of positive net office space absorption, offering hope that the downturn may have bottomed. By early December 2015, there was around 300,000sqm of office space empty in the Perth CBD, with many landlords having to discount their rent, pay for fit-outs and be flexible with generous concessions to attract tenants. Knight Frank expects commercial CBD vacancies to peak at around 22 per cent during 2016. West Perth commercial landlords have been refurbishing and upgrading their buildings in a bid to draw tenants who are demanding quality office fittings in a competitive market, with more than a quarter of the inner suburb's B and C grade buildings vacant in late 2015. SUBURBAN MARKETS Perth's suburban office markets had lower vacancy rates than the CBD during 2015 but suburban tenancy demand is expected to ease during 2016. Landlords of older office buildings have been discounting their rents well below what tenants are expected to pay for new premises, but city owners are likely to compete strongly for suburban tenants throughout this year because of the high office vacancy rates in the CBD and West Perth. Premium CBD rentals were around $1,000 per sqm at the peak of the property market and the same premises are now likely to let for about $600 per sqm, along with incentives as high as 50 per cent of the lease rental value. UPFRONT NEWS RETAIL MARKETS STRONG DESPITE CHALLENGES The most significant influence on WA's retail property market during 2016 is likely to be the opening of Aldi grocery stores across the state, with the German supermarket giant investing about $450 million to develop as many as 70 sites over coming years. Construction is nearing completion on 14 stores in Mundaring, Butler, Kwinana, Rockingham, Southern River, Mandurah, Joondalup, Wattle Grove, Halls Head, Australind, Mirrabooka, Belmont, South Lake and Camillo, with Aldi also considering locations in Nedlands, Lakelands, Mandurah, Cannington, Haynes, Midland, Ellenbrook, Busselton, Maddington, Secret Harbour and Waikiki. Retail market analysts believe the advent of Aldi is most likely to affect the turnover and associated foot traffic of IGA rather than Coles or Woolworths outlets. EXPANDING MARKET the increasing competition from internet retailers. However, it's not known if or when various of these shopping centre expansions will proceed. Twelve shopping centres were sold in WA during 2015 with a total sale price of almost $352 million, and investors have been increasingly interested in Perth retail properties that come to market due to their security and competitive returns. There were recently nine major shopping centres in Perth and Peel with expansion plans totalling 335,637sqm at a cost of more than $3.7 billion, largely due to the easing of retail trading hour restrictions and despite What is the Market Value of your RENT ROLL? GMO’s business broking team specialise in: • Property Management Rent Roll Sales & Valuations • Full Agency Sales & Valuations We have buyers waiting and we value for several banks. For a confidential discussion contact Graham O’Hehir Director P: 9481 4422 E: [email protected] 11 UPFRONT NEWS 12 REIWA NEWS NEW PLANNING GUIDELINES FOR SWAN VALLEY The State Government is considering public comment on its draft planning guidelines for the Swan Valley that will determine how the district can be developed for residential, tourism and agricultural use during future years. The draft plan prescribes what land uses are appropriate and how buildings should be designed in the valley to ensure that future developments reflect the area's character. VALUES If and when adopted, the planning guidelines will influence property values and investment potential as they control most of the ways that land can be used and buildings developed. The Swan Valley Development Plan creates a zoned template for protection of natural features and requirements for tourism developments, sheds, agricultural buildings, single houses, commercial and retail properties. Landowners wishing to develop can use the plan to determine their siting, setbacks, parking, access, entry statements, ancillary dwellings, land use buffers, fencing, landscaping and signage. ZONES The guidelines recommend the valley be split into a 6,500ha rural zone which supports incidental tourism developments that maintain the area's agricultural basis. Developments related to tourism would be supported in the rural zone only if they are incidental to the land's primary use and the style is sensitive to the character of the Swan Valley. The guidelines also recommend an intensive tourism zone to create attractions along West Swan Road and Great Northern Highway, and a rural-residential zone to allow rural lifestyle lots with hobby farm, small scale agriculture, horticultural, tourism and cottage industry opportunities. The draft planning guidelines also flag a new town centre at Herne Hill that consolidates residential, commercial and community activities so the area develops as a typical WA rural town. A local structure plan will be developed by the City of Swan for the town centre. Minister for Planning John Day said the draft guidelines aim to provide greater protection of the valley's agricultural land while at the same time encouraging more tourism activities and related developments. RESIDENTIAL DEVELOPMENT The Satterley Property Group paid $90 million in November for 140ha of land at an Upper Swan site adjacent to the Vines and Ellenbrook, and is expecting it to produce 1,717 residential lots as well as a new primary school and a two hectare retail space. Construction is expected to begin in 2017 with the first land release in 2018. The $1.12 billion Swan Valley bypass road, a 37km link from the Reid and Tonkin Highway intersection to the Great Northern and Brand highways, is due to be completed by 2019. The Swan Valley attracts about 600,000 visitors and contributes around $200 million to the WA economy each year. Q&A REIWA News asked Swan/Hills branch chair Grant Winning for his opinion about the draft Swan Valley planning guidelines: How do you believe the new planning guidelines will most influence the Swan Valley real estate market in coming years? I think it's a good positive move. The Swan Valley is a beautiful spot to visit, not only on the weekend but during the week as well. The amount of visitors frequenting the area could be over one million in no time at all and this is obviously great for our economy. Does feedback from branch members suggest industry satisfaction or dissatisfaction with the guidelines? Overall it's satisfaction. There are always a few who do not like the idea of change and that's understandable, but the vast majority are in favour. Do you believe the draft planning guidelines provide enough scope for future residential development in the Swan Valley? Absolutely. The draft came across to me as a very good mix. If adopted in their current draft, do you believe the new development guidelines will improve buyer and investor confidence and stimulate greater market demand for Swan Valley properties, with a positive influence on turnover and values? Yes, I do. As tourism increases the area will become better known not just in WA but for interstate and overseas visitors as well – a little like Margaret River without the surf! UPFRONT NEWS ARCHIVES WANT MORE FOR CENTENARY YEAR This year will see planning start in earnest for REIWA's centenary year in 2018. Throughout 2016, archiving aficionados and Past Presidents Les Wearne, Paul Druitt and Bryan Mickle will continue to meet regularly under the guidance of REIWA's archiving consultant Jon Readhead to consider items worthy of the centenary collection. An application has been submitted to the State Library of Western Australia in the hope it will agree to an exhibition of key historical information that has formed part of REIWA's evolution over the last 100 years. Executive Manager Marketing and Communications Stephanie Collinson, together with newly appointed Corporate Communications Manager Jane Humphries, will now work closely with REIWA Chief Executive Officer Neville Pozzi and Centenary Coordinator Kate Gorce-Macham to plan what will be an exciting year-long celebration for members, staff and the general public. DONATIONS While we already have a wonderful collection of artefacts, any donations or loans to REIWA for display purposes would be most welcome. To date we've been most grateful to receive: • A hand-painted ‘For Sale’ sign circa 1960s (donated by Les Wearne) • A diary log of Roy Weston's time as REIWA President 1972-1974 (donated by Patricia Weston) • Several copies of A Terrace Walk and Half a Rood by Athol Thomas (donated by Jim Henneberry, Tom Moylan and Peter Yujnovich) A hand-painted ‘For Sale’ sign circa 1960s, donated by Les Wearne. We'd like to thank these members and their families for their kind donations. Other artefacts we have in the archive that may be considered for display are: • A membership seal press circa 1960s • A membership book dating from 1931 • The original certificate of incorporation from 1918 when REIWA was known as the Auctioneers', Land and Estate Agents' Association of Western Australia (until 1944) Please contact Kate Gorce-Macham on 9380 8221 or via email at [email protected] to discuss any items you may wish to donate. 13 UPFRONT NEWS 14 REIWA NEWS REIWA SUPPORTS COMMUNITY REINVEST FOR THIRD YEAR We are entering our third year of supporting inaugural Community REInvest partner The Salvation Army in their goal to help end homelessness. To date, REIWA has donated almost $300,000 to the Salvos and in 2015 more than 300 hours of volunteer time was also invested in Salvation Army programs. Funds donated over the 2015-16 financial year will provide a night at The Beacon, the Salvos' homeless facility, for 878 people in need, as well as 2,634 meals. We'd like to thank our inaugural Community REInvest sponsors who have largely made our financial contributions possible: • Avanti Residential • Airey Real Estate • DQ Real Estate • Professionals Michael Johnson & Co • dethridgeGROVES Real Estate • Ray White Uxcel • O'Rourke Realty Investments • Momentum Wealth •Bourkes • Joyce Property Investments • Realmark Dunsborough • First National Real Estate Druitt & Shead • Naked! Real Estate • Tully Real Estate • PLG Realty • Northbridge Sales & Leasing • Rentwest Solutions We'd also like to acknowledge all our members and their staff who have volunteered by preparing meals and putting up Christmas decorations at The Beacon, serving meals to the homeless via the Street Outreach program, planting seedlings and weeding gardens at the Harry Hunter Rehabilitation Centre, and donating sleeping bags and Christmas gifts to help those in need. Your contributions have been heartwarming and display the significant generosity of our industry as a whole. Mark and I really enjoyed working with the Salvos this morning. It has made me realise that when I eventually have more time on my hands I would like to contribute to this cause on a regular basis. I would highly recommend this experience to everyone. Tracey Rath and Mark McCaster from Joyce Property Investments volunteering with The Salvation Army as part of the Community REInvest program. Tracey Rath, Joyce Property Investments P R O P ER TY s Spike Board rds Enduro Boa Now there is no excuse for having a shabby Spike or Enduro Board displaying your opening times. Printforce offer an inexpensive and quick way to display your home open times. Forget the felt pens and cut up photocopy paper. Ordered in sets of 6 on laminated corflute, our new Open Time strips fit conveniently onto Spike or Enduro Boards by our unique H Bracket system. For Enduro Boards 100mm x 470mm Introductory Special Drill hole template supplied with every order Quote REIWA1602 when ordering A complete set DOUBLE SIDED GLOSS LAMINATED TIME STRIPS + H BRACKETS (order in lots of 6) 6 12 18 24 30 $59 $117 $173 $214 $264 TIME STRIPS ONLY H BRACKETS ONLY 6 12 18 24 30 $36 $70 $102 $132 $160 2 4 6 8 10 $10 $20 $30 $40 $50 Available in the following sizes: For Spike Boards 100mm x 450mm 100mm x 500mm 100mm x 600mm For Enduro Boards 100mm x 470mm Drill hole template supplied with every order *Turnaround: 5-7 working days from artwork approval. $25 Postage and handling. Prices include GST. Handling and delivery fees for time strips included FREE of charge if ordered together with Enduro or Spike Boards. NSW/ACT QLD/NT/SA WA VIC/TAS [email protected] [email protected] [email protected] [email protected] Ph: (02) 8565 7888 Ph: (07) 5556 9777 Ph: (08) 9223 2440 Ph: (03) 8373 1888 M A R IN 0216 K ET IN G Your home changes over time So do property rights & restrictions Rights and restrictions can impact what home owners do with their property. Discover the ones that could impact your property with a Property Interest Report. Smart home owners and home buyers do their checks. Do yours today online at Landgate. landgate.wa.gov.au New Town Toyota Get the New Town feeling TAKE ADVANTAGE of the exclusive REIWA member discounts available at New Town Toyota Test drive a Toyota today! Visit newtowntoyota.com.au/REIWA 021616-244 for the full range of REIWA member benefits RAV4 Add more to your lifestyle. FORTUNER HiLux DNA. PRADO For the toughest challenges in life. New Town Toyota Cnr Welshpool Road & Swansea Street, East Victoria Park T 08 9472 2600 newtowntoyota.com.au DL7801 5-STAR GUEST EXPERIENCE DEALERSHIP SUPERIOR SERVICE ADVOCACY & POLICY 18 REIWA NEWS REIWA BUDGET SUBMISSION TARGETS TRANSFER DUTY REIWA’s submission to the State Government’s 2016-17 budget process focusses on the issues that will impact Western Australia’s real estate industry the most. During this difficult time, it will be important to keep first home buyers active in the local market. First home buyers represent approximately 25 per cent of the WA property market. They provide for the development of new housing but also create opportunities for trade-up activity in the established WA property market. Balancing a number of policy areas is crucial for the State Government. Keeping state property taxes at current levels and ensuring there is suitable affordable housing will provide some assurance to a market that exhibited signs of slowing in 2015. REIWA’s submission focusses on historical trends and the market outlook for 2016, which creates a backdrop to discuss the impact on key state revenue streams. The consequences this has on government policy are also considered. LATEST MARKET TRENDS There has been a consistent downward trend in housing sales activity in the Perth Metro Region residential market since volumes peaked in March 2013. Median prices have also trended lower but only slightly, down to $525,000 for the preliminary December 2015 quarter. This comes on the back of prices peaking during the fourth quarter of 2014 at $555,000. Interestingly, house sales within the $310,000 – $500,000 price range have come off in the last two years, which indicates softening activity among FHOG buyers. MULTI-RESIDENTIAL The multi-residential market remains soft in terms of sales. A longer term picture shows that sales volumes are 50 per cent below their 15 year average. Some of this may be attributed to weak investor activity, in particular since the Australian Prudential Regulation Authority changed the capital adequacy requirements for investor lending in mid-2015. This, together with further supply of stock hitting the market, has affected the multi-residential market. Median prices for the December quarter 2015 sat at $434,000 and seem to be flattening out, trending around $430,000 – $434,000 over 2015. Similarly, the rental market has been weak in terms of median rents, down 9.1 per cent for the year to December 2015 to $400 per week. Rental listings trended up 55 per cent for the year to December. OUTLOOK A slowdown in WA’s population growth may have serious implications for economic growth and the overall performance of the housing market. Net overseas migration to the state has dropped by 37 per cent over the year while net interstate migration also declined. The significant loss in migration bluntly outlines the impact that the mining investment shutdown is having on resource-focussed WA. The impending supply of dwellings, coupled with the downturn in population, may lead to a surplus supply of houses in the short term. This may further trigger downward pressure on house prices and will have flow-on effects for both the established and rental markets at a time when listings and vacancy rates are on the rise. RECOMMENDATIONS On the basis of the current housing market, together with existing policy imposed by the State Government, REIWA suggests the following recommendations: • REIWA strongly recommends that the State Government does not increase transfer duty rates or thresholds. The continuing downward trend in housing sales activity since the March 2013 peak will clearly have a negative impact on the State’s transfer duty receipts over 2016-17. While this is an issue for state revenue, any meddling with transfer duty rates as a means of improving the budget position will only magnify the slowdown with a large increase in listings and longer selling times. ADVOCACY & POLICY Any upward adjustments to transfer duty rates will only further deter sales activity in an already slowing market. • REIWA strongly recommends that the State Government maintains the existing transfer duty exemption for first home buyers at $430,000. This will avoid any further disincentive for buyers to enter the WA property market in what is a softer residential market. The latest First Home Owner Grant (FHOG) data from the Office of State Revenue indicates first home buyers of established housing continue to trend down, falling 8.8 per cent from 59.1 per cent in 2014 to 50.3 per cent in 2015 based on rolling annual established grants paid during the respective year. If first home buyer activity declines to levels of approximately 16 per cent like it did in 2003-04, such a slowdown could remove almost 7,000 established first home buyers in the market. This would also have a significant knock-on impact to transfer duty. Potentially, the State would forgo between $160 - $195 million in transfer duty, assuming these tradeup buyers purchased a house with a value of $600,000 - $700,000. This means the effect of lower trade-up activity as a result of fewer first home buyers in the established market will impact the State’s future transfer duty receipts. • REIWA recommends that the State Government introduce rebates on transfer duty for seniors to encourage appropriate downsizing and assist in ensuring appropriate housing diversity in the WA residential market. In past pre-budget submissions, REIWA has indicated the extent to which transfer duty has an impact on housing affordability. This submission reiterates that position. It is widely understood that most tradeup buyers are not in a position where surplus funds are available to cover the transfer duty impost upfront. As a consequence, buyers are forced to borrow this amount on top of the loan amount, hence amortising the transfer duty cost across the whole life of their mortgage. A key policy issue that REIWA consistently advocates is the need for diversity in our housing stock. It is well understood that transfer duty prohibits people from making better housing choices. For example, older households often struggle to raise the upfront cost of transfer duty in order to allow them to downsize to a smaller house that is more appropriate for their needs. • REIWA recommends that the State Government revisit transfer duty relief for off-the-plan developments and house and land projects to assist in delivering on the key component of the Government’s Directions 2031 planning strategy and the Perth and Peel @ 3.5 million strategy. 19 REIWA NEWS ADVOCACY & POLICY 20 Introduction of transfer duty relief would facilitate investment into multiresidential projects and make them more attractive. It would also assist the State Government to deliver on key priorities in the areas of master planned and built communities, and support the push to increase densities which are a key policy direction of the Directions 2031 and Perth and Peel @ 3.5 million strategies. This type of relief is present in the Victorian market which allows for an exemption on off-the-plan strata projects. • REIWA recommends that the State Government make no further changes to rates or thresholds for land tax. The rate hikes and changes to thresholds in the last State Budget are having a detrimental impact on landholders and their view to holding investment properties. REIWA is concerned that the decision to increase land tax in the 2015-16 budget is now having perverse outcomes on the investment decision and may lead to those investors selling their property holdings. This is particularly exacerbated in the current market as rental prices are soft and securing tenants is difficult. In addition, this is adversely affecting self-retirees who are funded by their investment properties. This would have a significant impact on the residential rental market as supply would decline, adding pressure to rental prices and also impacting housing affordability. • REIWA recommends removal of land tax aggregation rules across the board because it remains a tax on business and a disincentive for investors to hold a portfolio of properties. REIWA has in the past and continues in this submission to advocate to the State Government for the removal of land tax aggregation rules across the board. This is needed as currently the aggregation rules remain a tax on business and a disincentive for investors to hold a portfolio of properties, particularly rental stock. There can be no underestimation of the importance that the private rental market has in the provision of appropriate housing. • REIWA recommends that the State Government undertake a state tax review as a commitment in the upcoming 2017 state election. This review must assess the viability of and financial implications on the community of a shift to a broad-based land tax system that ultimately removes transfer duty. While it is acknowledged that the Federal Government is undertaking a national taxation review, REIWA is of the view that the WA Government should undertake an assessment of a broad-based land tax regime with a view to abolishing transfer duty. There are a number of flow-on benefits from a land-based tax regime. It would allow for greater housing mobility across the community. Households could locate closer to employment and activity centres, thus reducing congestion and allowing benefits that are stymied by the current transfer duty regime. Removal of transfer duty would also improve housing affordability as most households currently borrow funds to cover transfer duty, which is amortised across the life of the mortgage and increases repayments. ADVOCACY & POLICY CUTTING RED TAPE FOR REAL ESTATE AGENTS In 2015 REIWA advocated on your behalf for changes to both the Residential Tenancies Act 1987 and the Real Estate and Business Agents Act 1978. This Bill will allow property managers to send the notice of the proposed time on an approved form, but will still allow the tenant to negotiate the time if the proposed time is inconvenient. The reforms were based on issues that you were facing in your business and we responded by discussing these regulatory setbacks with the Barnett Government. This simple change will reduce costs to real estate agents significantly, while still ensuring consumers are protected and can negotiate and attend a periodic inspection. Two Bills are currently before the WA Parliament. At the end of 2015 we wrote to all members of Parliament seeking their support for the two Bills. A win for everyone involved. Following is a summary of the two major reform wins: REFORM 1 Residential Tenancies Amendment Bill 2015 – simplifying the notification process when a lessor wishes to enter the property. Current provision The RTA requires a property manager or lessor to negotiate a time with the tenant before they send a notice for a periodic inspection. This change came in as part of the larger reforms to the RTA in July 2013. REFORM 2 Licensing Provisions Amendment Bill 2015 – removing the prohibition against commission payments to real estate agents before settlement for off-theplan transactions. Current provision Off-the-plan transactions for both strata and vacant land subdivision are more commonplace than they were in the past when the REBA Act came into force. Real estate agents undertake a significant amount of work to sell these sorts of projects but are not allowed to be paid their commission until the project settles. This disadvantages the real estate agent significantly as these projects can take anywhere from two to four years to settle. Recommended reform The Bill will allow real estate agents to receive early payment of commission for off-the-plan strata transactions. It seems, though, that the Bill misses the opportunity to include vacant land subdivision as well. A key feature of the reform will be to ensure that a consumer’s deposit is never used as part of the commission payment. As you can see from these two key policy reforms, REIWA holds the impact of our policy positions on the WA consumer at the forefront at all times. It is important to REIWA that everyone wins in WA real estate and that good industry outcomes are balanced with appropriate consumer protections. REIWA congratulates the Minister for Commerce and the Barnett Government for working with the real estate industry to progress these reforms. Recommended reform While REIWA believes it is important to ensure a tenant can negotiate a suitable time for a periodic inspection, the requirement to do so before a notice is sent is increasing administrative costs significantly for real estate agents. QUICK FACT • Research data suggests 3.2 per cent of the Perth metropolitan population lives in an apartment within 15km of the CBD. 21 ADVOCACY & POLICY 22 REIWA NEWS CHANGES TO AUSTRALIA’S FOREIGN INVESTMENT FRAMEWORK Foreign investment plays an important role in Australia’s economy. As long as the investment is not contrary to our national interest, it’s welcomed by the Australian Government. Foreign investment provides many benefits including additional capital for economic growth, new employment opportunities and improved consumer choice. THE NEW LEGISLATIVE REFORMS New foreign investment reforms came into effect on 1 December 2015. The changes were made to modernise the foreign investment framework, reducing complexity and compliance costs for investors. The changes include: • Incorporating policy-only requirements into the legislative framework to improve transparency and certainty for investors • Increasing the substantial interest threshold from 15 per cent to 20 per cent so it aligns with Australia’s corporate takeover rules • Removing routine cases from the system • Introducing civil penalties and stronger criminal penalties for serious offences, as well as providing for the issue of infringement notices for less serious offences • Introducing civil penalties for third parties who assist in breaches of the rules • Introducing fees for applications under the Foreign Acquisitions and Takeovers Act The most significant changes to note are that fees are now payable and in addition to the Treasurer’s ability to require a person to give information or produce documents, officers from the Australian Taxation Office (ATO) can exercise broad ranging investigatory powers. THE ROLE OF THE TREASURER AND THE FOREIGN INVESTMENT REVIEW BOARD The Foreign Acquisitions and Takeovers Act 1975 allows the Treasurer, or his delegate, to review investment proposals to ensure they are not contrary to Australia’s national interest. If the Treasurer considers the proposal contrary to Australia’s national interest, the Treasurer may make an order prohibiting the proposed transaction or, if the transaction has already taken place, directing the foreign person to dispose of their interest. According to the ATO, while each proposal is considered on a caseby-case basis, the factors typically considered by the Treasurer when considering any non-residential proposal include: • The impact of the proposed investment on Australia’s national security, the economy and the community • The impact of the proposed purchase on competition • Other government policies (including taxation) • The character of the investor ADDITIONAL WORK FOR THE ATO As a result of the new reforms, the ATO is now responsible for the transfer of real estate functions which includes managing and recording applications for foreign investment in residential real estate. This role encompasses the collection of the application fees, the upfront screening process, compliance activities and enforcement action. The ATO will also be responsible for keeping an Agricultural land register and Residential land register. NOTIFYING THE TREASURER A foreign person who proposes to enter an agreement to take a notifiable action must give a notice to the Treasurer and receive a no objections notification before following through with an investment. The following circumstances require the Treasurer to be notified: • Foreign persons acquiring a business • Foreign persons acquiring agricultural land • Foreign persons acquiring residential land RULES FOR FOREIGN INVESTORS BUYING RESIDENTIAL LAND To ensure that foreign investment is in the country’s best interest, the government has introduced some rules for those wanting to purchase residential land. • Established dwellings - Temporary residents need to apply and receive foreign investment approval if they want to buy an established dwelling. ADVOCACY & POLICY - Temporary residents cannot buy established dwellings as investment properties but they will normally be allowed to buy established dwellings for redevelopment where there is an overall increase in housing stock. • New dwellings - Temporary residents need to apply and receive foreign investment approval if they wish to buy new dwellings in Australia. Such applications are normally approved without conditions. • Vacant land - Temporary residents need to apply and receive foreign investment approval if they wish to buy vacant land for residential development. These are normally approved subject to conditions, i.e. that construction is completed within four years. FOREIGN INVESTMENT APPLICATION FEES The introduction of a fee-payment regime for foreign investment applications is a significant part of the reform. The fees apply per application and are non-refundable should the application be refused or not proceed. A person or entity who applies for an exemption certificate, gives notice of a notifiable action or gives a notice in relation to a proposal to take significant action that is not a notifiable action, is required to pay a fee when the notice is given or an application is made. Fees vary depending on the type and value of the proposed investment. If the application falls in a number of categories outlined by the ATO then the category with the highest fee will apply. OFFENCES AND PENALTIES The introduction of a civil penalties regime and increasing the existing criminal penalties associated with foreign investment are also significant outcomes of the reform. The penalties are designed to deter investors from failing to comply with their obligations under the law. The amount of the penalty depends on what rule has been breached. MORE INFORMATION More information on Australia’s Foreign Investment Framework, including a breakdown of fees and penalties, can be obtained from the ATO. QUICK FACT In the 12 months to September 2015, WA’s population grew by 32,542 or 1.27 per cent to 2.59 million. Natural increases of 21,014 and net overseas immigration of 14,249 were offset by 2,721 people leaving WA for other states. WA’s net interstate migration was negative in the 18 months to September, reflecting the resource sector downturn. WA’s population was forecast to grow two per cent in 2015 but achieved only 1.4 per cent. 23 ADVOCACY & POLICY 24 REIWA NEWS PROGRESS IN STRATA TITLE REFORM In mid-January, Landgate and Minister for Lands Terry Redman announced that the Barnett Government has approved the drafting of a Bill to reform the Strata Titles Act. The Bill will be drafted on the advice of Landgate which had significant stakeholder engagement and consultation over 2015. The key areas for reform are: • New forms of strata: community title and leasehold strata and improved staging of strata developments • Buyer information and protection • Resolving strata disputes • Management of strata schemes • Termination of strata schemes REIWA’s Strata Titles Network committee was instrumental in developing the recommendations of our submission that we lodged in January 2015. NEW CODE OF CONDUCT IMMINENT Landgate has listened to REIWA’s recommendations. In the reform area of buyer information and protection, Landgate will proceed with amalgamating Forms 28 and 29 and inserting a cover sheet for prospective buyers that outlines key information they need when buying a strata property. The Department of Commerce is in the final stages of preparing the proposed wording of the Code of Conduct for Agents and Sales Representatives. The recommendations made about the forms were based on our extensive experience in this area. Next steps for reform will be for the Bill to be drafted by the Parliamentary Counsel and it will be introduced into the WA Parliament later in 2016. QUICK FACT • An increasing number of WA’s metropolitan and regional councils are introducing or considering split coding regulations wherein a higher density bonus is allowed when neighbours amalgamate their lots to sell a single property to a developer, usually at a higher price than if they sold separately because of the land’s increased development potential. The wording is being drafted by the government solicitor based on the final recommendations of the Department of Commerce, which tries to ensure that the wording matches the recommendations. Once the Department of Commerce is satisfied with the final draft, REIWA will have the opportunity to raise any comment and advocate for any changes that in its view are in the best interests of the industry or achieve the desired consumer protection. Draft codes of conduct have been released to settlement agents and valuers for industry comment. REIWA expects the final code of conduct to be in place prior to June 2016. DELUXE WEB PACKAGE WEB-SIZE ONLY PACKAGE INCLUDES ALL WEB SIZE IMAGES AND BEST 7-10 IN HIGH RESOLUTION $ | $ 139 14950| TWILIGHT SHOOTS FROM $ 245 VIRTUAL TOURS FROM $ 185 MULTIMEDIA TOUR FROM $ 230 FLOOR PLANS FROM $ 160 HI-RES PACKAGE $ 160 UNLIMITED WEB SIZE AND HIGH RESOLUTION IMAGES AERIAL PHOTOGRAPHY WE RECOMMEND 08 9278 2403 Do you need photos for a signboard or brochures? What about a virtual tour or video? We have tours and packages to suit any home from the biggest mansion to a one bedroom unit. Our photographers know the best angles and lighting to have your property looking its best. So take the first step to a successful sale by contacting Aperture 22 today. PHONE 9225 7470 31 Kensington Street, East Perth 6004 WA www.aperture22.com.au $ PORTRAITS 8750 + $12 PER HI-RES VIDEO TOUR FROM $ 375 VIDEO TOUR & HI-RES PACKAGE FROM $ 515 Trust REIWA’s lawyers for all your legal needs. We can also help you with: • Business Law • Commercial Litigation • Property & Leasing • Franchising, Intellectual Property, Competition & Consumer Law • Building, Construction & Engineering • Employment Law • Probate and Succession Law For immediate help call 9325 9353 or visit mdslegal.com.au Your local REALisESTATE just a touch away Communitynews .com.au Communitynews .com.au Top Story Living life easy Everything you could want for the enjoyment of a young family. Continue Reading Two levels big on luxury ALL PERTH ALL TITLES Top Story Living 01/06/2015 WHEN the owners of this fantastic, split-level, Winthrop houselife de-easy Everything you could want for the enjoyment of signed their home, they designed it with everyday family living in mind. Continue a young family. Continue Reading Reading Style, sophistication and space ALL PERTH Eastern Reporter Two levels big on luxury ALL PERTH ALL TITLES WHEN the owners of this fantastic, split-level, 01/06/2015 STYLE, sophistication and space make this palatial home in the St designed their home, they Winthrop house designed it with everyday family living in mind. Andrews Estate a standout. Continue Reading Find local real estate news, reviews and listings online at our NEW and improved website. Communitynews .com.au REIWA.COM 28 REIWA NEWS NEW ADVISORY BOARD FOR REIWA.COM reiwa.com’s objective is to become the real estate portal of choice for all West Australians. In order to compete with national portals, work smarter and be nimble in this pursuit, REIWA Council has formed an advisory board to drive the direction and accelerate future growth of reiwa.com. WHY AN ADVISORY BOARD? An advisory board is a body that provides non-binding strategic advice to the management of an organisation – for example, to REIWA Council. The informal nature of an advisory board gives greater flexibility in structure and management. Unlike REIWA Council, the advisory board does not have authority to vote on corporate matters or bear any legal responsibilities. In this case, the reiwa.com Advisory Board will report back on a regular basis and provide the Chief Executive Officer and REIWA Council with a closer overview of the perceived challenges facing the reiwa.com business unit, together with recommendations on how to drive reiwa.com closer towards achieving its objective. MISSION The reiwa.com Advisory Board’s mission is to provide strategic direction and advice to the REIWA Council, CEO and Executive Manager about the development and improvement of the reiwa.com portal. The purpose is to seek expertise outside of REIWA and benefit from the knowledge of others. The reiwa.com Advisory Board will provide the business unit with external advice, understanding and strategic thinking about the real estate portal space, together with strategic recommendations for consideration. ROLES AND RESPONSIBILITIES The reiwa.com Advisory Board will: • develop an understanding of the business, market and industry trends • provide ‘wise counsel’ on issues raised by the membership, the CEO and REIWA Council • provide unbiased insights and ideas from a third party point-of-view (not involved in the operation of the business) • encourage and support the exploration of new business ideas and digital initiatives • act as a sounding board and resource for REIWA Council, CEO and Executive Manager, and reiwa.com when required • encourage the development of a governance framework that enables sustainable growth of reiwa.com • monitor business performance and competition closely • impose challenges to directors and management that could improve the business unit Advisory board members have complementary knowledge on different aspects of business. REIWA.COM ADVISORY MEMBERS The selected members for the 2016 reiwa.com advisory board are: • Damian Collins, REIWA Deputy President and Chair to the reiwa. com Advisory Board • Paul Otness, Digital Product Manager reiwa.com • Clay Cook, CEO Bonfire • David Fare, Director Media Tonic • Alischa Wunsch, Consultant, Multiplier Strategic Marketing, PR and Digital Communications • Nathan Hewitt, Director YARD Property Group • Kevin Attree, Director Attree Real Estate Group REIWA.COM BOOST YOUR LISTINGS WITH A FEATURE PROPERTY reiwa.com is now giving all subscribers (and vendors) the opportunity to boost their property listings to the top with our new Feature Properties. Previously, Feature Properties on reiwa.com were limited to four placements per suburb. Now we’re allowing all subscribers to upgrade their listings to a Feature Property and gain a competitive edge. WHAT IS A FEATURE PROPERTY? • Bigger, bolder and better – a Feature Property display is the largest of them all. With a greater focus on larger images and minimal text, this display will ensure both prominence and click-throughs to your listing • Positioning – a Feature Property listing will appear by default at the top of the search result pages (above Headline and Standard listings), ensuring that your property is seen first by the WA public • Image carousel rotation – rotates through all your property photos • Agent branding – position yourself as a market leader in your suburb • Advertising deals – discounted pricing is available PRICE reiwa.com subscribers can upgrade an individual listing to a Feature Property for a casual rate price and subsequently pass this cost on to the vendor. This self-service functionality is fully automated and easy to use. Simply log on to the REIWA members’ site and follow the prompts for pricing details and to upgrade your individual property listings to a Feature Property now. Alternatively, reiwa.com subscribers can upgrade all their property listings for a heavily discounted promotional rate (up to 50 per cent off). To enquire about discounted pricing, contact your Member Engagement Representative on 9380 8288 for more information. 29 REIWA.COM 30 REIWA NEWS INTRODUCING REIWA.COM AGENTFINDER Agent comparison websites are becoming increasingly popular to assist sellers in the agent appointment process, but most of them have one thing in common – they are all vying for a piece of the pie (i.e. a cut of your sales commission in the real estate transaction process). • they provide unmoderated agency ratings and testimonials • they compare agents based on fees alone (not on service, performance or any other important factors) Following are some potential downfalls of agent comparison sites: reiwa.com AgentFinder will allow users to view agent profiles and compare agents based on a number of different factors. • they negotiate a reduced fee for the seller and retain a percentage for providing the sales lead to you • they become a third party to the real estate transaction process, thereby diminishing the value of your role as a real estate agent That’s why we’re introducing reiwa.com AgentFinder – a genuine alternative to agent comparison websites. Why should you support reiwa.com AgentFinder? • It’s free. We won’t charge for this service, nor do we want a cut of your sales commission • We serve to protect the industry and your role in the real estate transaction process • reiwa.com is a brand that West Australians already know and trust – therefore the WA public are likely to trust our site rather than an unknown start-up brand • reiwa.com AgentFinder will offer comprehensive agency and agent profile pages including agency overview, team overview, sales stats, listings and awards to help property searchers select an agent • Given the strength of our brand and traffic to reiwa.com, we can leverage this and compete head to head with other agent rating sites in search engines like Google • We have one of the largest databases in WA with more than 8,000 sales representatives and property managers listed on reiwa.com • We are keen to shift the focus away from fee comparisons alone towards other important agent selection factors such as: - number of sales, current listings, staff, office location - reiwa.com awards and other awards - average time on market compared to industry average - community involvement, etc REIWA.COM SUCCESSFUL SECOND YEAR PARTNERSHIP WITH PERTH SCORCHERS reiwa.com was proud to partner with the Perth Scorchers as joint principal partner for the KFC T20 Big Bash League (BBL) which wrapped up in February. reiwa.com made the decision to upgrade from Major Partner to Joint Principal Partner following a successful first year partnership. Despite not having a chance to defend the BBL title for the third time in a row, the season drew record numbers to each home game at The Furnace and was a resounding success, both for the players and reiwa.com. “We were thrilled to see the Scorchers make it into the semi-final and while the result didn’t go our way, the reiwa.com brand received strong exposure in front of local crowds at all sold-out home games,” said REIWA Chief Executive Officer Neville Pozzi. OPPORTUNITY The BBL has established itself as a must-watch competition incorporating non-stop crowd entertainment and attracting new fans, particularly families, women and children, through fast paced cricket, big hits and a strong focus on fan engagement. Passion levels for the Scorchers are highest among national BBL teams. With their victorious claim of the BBL|03 and BBL|04 champion titles, the partnership provides reiwa.com with exposure to the Scorchers’ significant audience across WA and connects us with the passionate and involved fan base on the ground. The Scorchers’ official media partners include Ten Network, 92.9, 6PR and The West Australian. These media platforms create an integrated communications campaign that promotes the team, as well as its partners, throughout the state and nationally. BENEFITS In addition, the Scorchers participated with Western Power for their Are you Bushfire Ready? campaign and Warner Bros for their Batman V Superman: Dawn of Justice campaign. The reiwa.com logo now features on the Perth Scorchers 2015-16 Batman official shirt. With the partnership, the reiwa.com brand is also featured on team uniforms, ground signage, media backdrops and merchandise. reiwa.com also receives a number of additional benefits such as pre-match competitions on the ground and the opportunity to present the match coin for the toss and have a photo with the captain of the Scorchers. We ran a prize draw to offer our members this opportunity and Rob Lawson from Raine & Horne Commercial was the lucky winner. HIGHLIGHTS OF BBL|05 • 80,000 fans attended home matches and the Scorchers became the first club to have a sold-out regular season at home • Records were also set across membership and average national TV viewership with 1,064,000 fans watching Perth Scorchers matches on Network Ten / One HD • The Scorchers now rank in the top 20 for Facebook followers across all Australian and New Zealand sports teams • From a league perspective, it ranks as the #1 sports league on free-to-air Australian television and the ninth most watched league globally from a match attendance perspective (28,248) – ahead of the AFL and NRL The Perth Scorchers wrapped up their BBL season in February with a loss in the Melbourne semi-finals to the Melbourne Stars. reiwa.com congratulates the Scorchers again on a successful season. REIWA President Hayden Groves with Perth Scorchers players Jason Behrendorff, Ashton Agar and Cameron Bancroft. 31 REIWA NEWS TR AINING 32 NEW TRAINING WEBSITE LAUNCHED The new REIWA Training website and online enrolment system is now well underway. Launched in November last year, just in time for our busy period, our platform provides the best in website design to make it easy for you to view our courses and to book online with little fuss. We understand how important it is for you to access information easily online and for intuitive functionality to save you time in the busy world of real estate. That’s why we have redeveloped our website. SO WHAT’S NEW? Our front page carousel will bring you up-to-date with the most recent and ongoing special events to make it easy for you to see what’s happening now. For those interested in registration as a sales rep or property manager, there are easy and direct links to information about starting a career in real estate. This includes links to frequently asked questions about what qualifications, attributes and skills are needed, registration with the Department of Commerce and the types of occupation that real estate offers. ENROLMENT LOTS OF INFORMATION From any of the course or location information pages, you can enrol individually or in groups with free access to mandatory sessions, and for electives pay by credit card or you can invoice your agency (as long as you have the authority of your principal). For those already in the industry, you can easily find information about becoming a licensed agent or browse courses to meet your Compulsory Professional Development needs. You can search through lists of courses by category or you can look at the calendar to see what’s coming up over the next few weeks and months. And you can search for specific courses using keywords or search-by dates or venues that are close to you. There’s lots of information about the trainers and the venues to help you choose what you need. It’s been a long time coming but we’re sure our regional partners will like our dedicated section in the training calendar where you can click on a location to find the upcoming courses in your area. Enrolment into any of our courses is now easier too. You’ll get an instant confirmation email with all the details about the date, time and venue that you can store in your phone or PC. We realise that time is precious and now you can get in, find what you want, book in and get on with your daily routine. QUICKER LINKS The REIWA Training newsletter that comes to you weekly shows what’s coming up and links directly to our website and enrolment system to make booking even easier and quicker. For more information contact our student services team on 9380 8285 or email [email protected]. REIWA Real Inspection An REI Forms Live product Transform the way you do inspections REIWA Real Inspection is the easiest way to complete your REI Forms Live Property Condition Reports! INTEGRATED Minimise manual entry by populating agreements and forms using data from your favourite software VISUAL Take photographs to immediately integrate into your condition report MOBILE Access your data anytime and anywhere from a range of tablets and smartphones IMMEDIATE Deliver your condition report via email to your landlords and tenants straight after the inspection TIME SAVING Improve your workflow by using a single data entry point FLEXIBLE Make changes easily and quickly on the spot AFFORDABLE Fixed fee per agency Download the app today! REIWA Real Inspection is the only inspection app that is fully integrated with REI Forms Live. For more information visit reiwa.com or call 9380 8222 REIWA Real Inspection is the latest addition to the REI Forms Live platform. 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One place has all the detailed information you need. Beyond a property listing website REIWA NEWS MEMBERS 40 CALENDAR OF REIWA EVENTS 2016 27 May 2016 reiwa.com Golf Day Joondalup Golf Resort 13 August 2016 reiwa.com Awards Crown Perth 5 October 2016 REIWA Awards for Excellence Crown Perth 6 October 2016 REIWA Property Management Conference Crown Perth 7 October 2016 REIWA Spring into Action Sales Conference Crown Perth MEMBERS REIWA COUNCILLORS Hayden Groves, President Dethridge Groves Real Estate Damian Collins, Deputy President Momentum Wealth Joe White, South-Western Regional Councillor, Chair Finance & Risk Management Committee JMW Real Estate, Dunsborough Suzanne Brown Rentwest Sarah Kinsey Ray White Uxcel Peter Lawrance Avanti Residential Brett Thorp, Northern and Eastern Regional Councillor Thorp Realty Rory Trotter Force Real Estate Krys Tully Tully First National NETWORK CHAIRS Auction Agents Network David Lynch, Chair Tom Esze, Deputy Chair Peard Real Estate tomesze.com Business Agents Greg Hunter, Chair Graham O’Hehir, Deputy Chair G Hunter & Associates GMO Buyer’s Agent Network Raymond Chua, Chair Emma Everett, Deputy Chair Momentum Wealth Property Momentum Wealth Property Commercial Network Mike Jenkins, Chair Chris Tana, Deputy Chair Commercial Realty Martino Property Group Property Management Jenni Wood, Co-Chair Kathryn Massey, Co-Chair Vicky Knight, Deputy Chair Professionals State Service Centre Michael Johnson & Co Professionals Prowest Real Estate Rural Network Don Fry, Chair Hugh Ness, Deputy Chair Southern Districts Estate Agency VNW Independent Sales Consultants Network Paul Di Lanzo, Chair Johann Dique, Deputy Chair Altitude Real Estate DQ Real Estate Strata Titles Network Eleanor Logiudice, Chair Tony Gates, Deputy Chair Logiudice Property Group Care Realty Pty Ltd 41 MEMBERS 42 REIWA NEWS GETTING THE MOST FROM YOUR REIWA MEMBERSHIP REIWA’s success ultimately depends on your success, which is why we do everything we can to ensure your business runs smoothly and that our specialist tools free you up to focus on growing your agency and developing meaningful client relationships. Here’s an overview of what your membership offers you: AGENCY SUPPORT & ADVOCACY KEY BENEFITS REAL ESTATE FORMS. Up-to-date, complete and concise forms for all transactions. REIWA INFORMATION LINE. Free personalised guidance by industry practitioners with extensive experience. REIWA LEGAL HOTLINE. Access to guidance from a legal advisor. ONE VOICE. With one industry voice, we can make real changes that benefit all West Australians. REPRESENTING YOU. We represent the WA real estate industry on behalf of you, our members. MARKETING SERVICES KEY BENEFITS LISTING AND ADVERTISING OPTIONS ON REIWA.COM We reach an average audience of 28,000 WA property seekers every day; over 80% of our traffic is from WA. Our advertising campaigns are centred on driving traffic to the site and directing enquiries to you. LOW ADVERTISING RATES. As your real estate institute, we offer you low advertising rates. MEMBERS MARKET INTELLIGENCE KEY BENEFITS MEMBERS HEADING REALLY LOCAL. REIWA knows the WA property market and we focus solely on it. Byline WEEKLY SALES REPORT. The most current and comprehensive details on the WA housing market. REAL TIME. Get a snapshot of current sales and listings. BE FIRST. 80% of sales are logged with us first, so you’ll be the first to know what’s going on. COLLECTIVE KNOWLEDGE. Get access to a range of other information providers. TRAINING & PROFESSIONAL DEVELOPMENT KEY BENEFITS MULTIPLE CAREER PATHS. We offer training for sales people, property managers and agency managers. ALWAYS UP-TO-DATE. We’re constantly updating our course information to stay relevant to the latest industry changes. LEARN FROM INDUSTRY PROFESSIONALS. Be trained by highly skilled professionals who are currently working in the industry. NATIONAL QUALITY STANDARDS. We’re a Registered Training Organisation and comply with stringent national quality standards. NETWORKING & EVENTS KEY BENEFITS EDUCATION, INSPIRATION AND RECOGNITION. Our events include award presentations, conferences, seminars and forums, branch and network events and social events. MEMBER EXCLUSIVE. Our events are for REIWA members only and we keep ticket prices low. CPD CPD POINTS. Some of our events count towards your CPD points. For more information, visit reiwa.com/members or call our Member Relations Team on 9380 8288. 43 T H E G A L L E RY 2 0 1 6 Offer available January to June, 2016 (limited time offer) Monday - Friday Full Page Gallery $1399 including GST and Production Weekend Full Page Gallery $2200 including GST and Production Weekend Half Page Gallery $1599 Full Page including GST and Production Half Page Width 8 columns Conditions apply: • Single established residential properties only • One property per page • No commercial properties • Positioning based on volume • No developments/no apartments • No half pages (Monday - Friday) • Vendor offer only • No Land BOOKING DEADLINES For your ad to appear Monday - Friday: Booking deadline: 12pm two days prior to publication Complete material deadline: 5pm Wednesday (two days prior to publication) For your ad to appear on the weekend: Booking deadline: 12pm Wednesday prior to publication Complete material deadline: 5pm Wednesday prior to publication FOR FURTHER INFORMATION AND TO BOOK PLEASE CONTACT: JACKIE CALLADINE Real Estate – Sales Support T: 9482 3119 E: [email protected] GEORGIE GULLOTTI Real Estate Sales Representative T: 9482 3595 | M: 0429 774 859 E: [email protected] FIONA THOMPSON Real Estate Sales Representative T: 9482 3594 | M: 0429 774 859 E: [email protected]