2012 Annual Report

Transcription

2012 Annual Report

Annual Report 2012
Collaborating for Change
Two high priorities for the cotton industry
are reducing environmental impact
and increasing efficiencies in the field
and in textile manufacturing; and maintaining consumer and trade interest in cotton fiber.
These challenges and opportunities do not exist in
isolation; instead, they are bound together by many
factors. Addressing these issues effectively is best
done through collaboration—collaborating for change.
For more than forty years, Cotton Incorporated has
worked in partnership with research institutions,
public companies, and other organizations aligned
with cotton. This year’s report of the company’s
activities spotlights the collaborative nature
of Cotton Incorporated, and the industry gains made through these
cooperative efforts.
Contents
2
Letters from Leadership
2
From the Chairman
3
From the President & CEO
34
4
Progress by Division
35Administration
36
Board of Directors Services
5
Agricultural & Environmental Research
36
Human Resources
7
Fiber Competition
36
Intellectual Property & Contracts
10
Global Supply Chain Marketing
36
Corporate Office & Facility Services
37
Corporate Compliance
14
Product Development & Implementation
15
Fiber Processing
15
Product Development
16
Dyeing Research
16
Finishing Research
17
Technology Management & Implementation
17
Product Integrity
21
Corporate Strategy & Program Metrics
23
Consumer Marketing
24Advertising
26
Strategic Alliances
28
Public Relations
30China
32Finance
33Accounting
33Treasury & Investment Services
Information Technology
38Highlights
42
Board Members
42
Corporate & Board Officers
43
Directors & Alternates
43
Southeast Region
44
Mid-South Region
45
Southwest Region
47
Western Region
48Contact
1
Letters From Leadership
From the Chairman
Dear Friends of Cotton,
All of us in the cotton industry can
company’s work in the textile manu-
As you review the Cotton Incorporated
attest to the fact that our industry
facturing sector and other aspects of
activities over the past year, I hope
has become increasingly global and
the supply chain is respected and re-
you will agree that the work of our or-
very complex. The farming expertise
lied upon around the world. I recently
ganization is comprehensive, relevant
required to be successful today is far
completed an international trip on
and impressive.
greater than in the past. Examples
behalf of Cotton Incorporated which
include decisions on seed choices,
involved numerous meetings with key
crop rotations, irrigation strategies,
decision-makers in the cotton supply
environmental considerations and
chain. I saw how the research and
decisions on cotton marketing as well
promotional activities of the company
as marketing our other crops. The
add value to the industry and, in many
same is true with respect to the flow
ways, helps to secure its future; a fu-
of cotton from farm to the consumer.
ture that is increasingly competitive.
It takes both increased expertise and
connections throughout the supply chain for U.S. cotton to compete
worldwide with other fibers and other
cottons. Over the past year Cotton
Incorporated continued its forty-plus
year tradition of networking knowledge and expertise to support global
cotton businesses, and the cotton
industry as a whole.
Speaking as a U.S. cotton grower,
I can attest to the value of the company’s numerous agricultural resources
and outreach to the cotton farming
community. Speaking as its current
Chairman, I have witnessed how the
When Cotton Incorporated was
established in 1970, cotton’s primary
competition was polyester. Today,
cotton competes against a larger
number of textile fibers—some of
which are promoted as more
“sustainable” than cotton, and some
Jay W. Hardwick
are promoted as having superior
Chairman
performance properties.
Cotton Incorporated continues to
meet these challenges head-on with
a range of innovative promotion
and research strategies all designed
to help improve the demand for
and the profitability of cotton for
our stakeholders.
2
Letters From Leadership
From the President & CEO
Dear Friends of Cotton,
I was once asked to sum up Cotton
at the farm level. These efforts help
aimed to speed new cotton textile in-
Incorporated in one sentence. I was
make cotton a more appealing crop to
novations to market.
certain that this exercise would yield
growers, as well as to manufacturers
either an extremely long sentence, or
and brands. This year, the completion
trivialize the scope and impact of the
of a multi-regional research project
company’s work. Eventually, it came
resulted in the publication “Cotton
to me: “Cotton Incorporated is a cata-
Irrigation Management for Humid
lyst for change.” Short, compelling
Environments,” a best-practices guide
and accurate, this one sentence is the
for managing one of our most precious
essence of who we are, and what we
and necessary inputs, water.
do. Supporting those few words is the
collective of Cotton Incorporated staff
and a vast network of experts on the
varied aspects of the cotton industry.
This year’s report, Collaborating for
Change, showcases the cooperative
approach that has been the hallmark
of Cotton Incorporated for over forty
years.
which once again showcased a cot-
commitment to sustainability, and to
paign, and creates an opportunity for
ensure an accurate representation of
participating brands and retailers to
cotton’s environmental gains, Cotton
showcase their cotton and cotton-rich
Incorporated continued to be active
apparel to a wide audience.
members of highly visible and in
fluential sustainable organizations
these challenges, Cotton Incorporated
the year, members of our internal
staff worked to make cotton an appeal-
Sustainability Working Group also
ing option for growers, manufacturers,
completed the transfer of current, ac-
brands, and ultimately consumers. All
curate and peer-reviewed life cycle
divisions of the company drew upon
data on cotton fiber and fabric to key
our organization’s extensive network
sustainability databases.
key examples.
produced in March of 2013. The event,
ity m
essage of our advertising cam-
Cotton Initiative. Over the course of
this report, but I will highlight a few
24 Hour Runway Show, which was
reiterates the fashion and versatil-
cotton over the past year. To address
results of these efforts are detailed in
and awareness for the second C
otton’s
and retailers. To demonstrate cotton’s
able Apparel Coalition, and the Better
sector to make the case for cotton. The
action is designed to generate interest
ton look every minute for 24 hours,
enced new and ongoing challenges for
zations, and companies in the private
to the Runway. This consumer call to
tinues to be a focus for apparel brands
such as Field To Market, the Sustain-
researchers, non-government organi-
ing Division launched Cotton’s Road
On a related note, sustainability con-
In his letter, Chairman Hardwick refer-
of collaborators; including scientists,
In November, the Consumer Market-
Cotton Incorporated remains committed to fulfilling its mission, and to
supporting the global cotton supply
chain through strategic collaboration
and cooperation.
For manufacturers and brands, the
Global Supply Chain Marketing and
Product Development and Implementation Divisions focused on innovations and education through events
such as the “Great Ideas In Cotton”
Conference; the launch of Cotton
For U.S. growers, the Agricultural and
University™, an educational and
Environmental Research Division over-
industry networking site aimed at
J. Berrye Worsham
sees some 400 research projects each
textile design students and textile
President and CEO
year. The majority of these are focused
professionals; 50 technical workshops;
on maximizing production efficiencies
as well as a series of laboratory trials
3
Agricultural & Environmental Research
The Agricultural & Environmental Research Division (AERD) supports the entire U.S. cotton industry
through its agricultural research, whether in the field or in the laboratory. The decline in public funding
for agricultural research, coupled with the growing global demand for agricultural products, means
that the research AERD completes on behalf of the U.S. cotton industry is more essential than ever, and
provides benefits for the global cotton community as well.
4
Progress by Division > Agricultural & Environmental Research
Educational Efforts
Part of AERD’s role in the cotton community is not only to create innovations in cotton, but also to share them
across the public and private sectors.
Over the last several years, the division has moved more toward a system
of cross-institutional collaboration to
better serve the needs of the industry.
Workshops and seminars continue to
for the benefit of the global cotton
play an important role in disseminat-
breeding community; more than 130
ing AERD’s valuable research. The
registrants from 11 countries attended.
Crop Management Seminar (CMS),
which is held biennially, occurred
Irrigation Best Practices
this year in Tunica, Mississippi, in
For U.S. agriculture, including cotton,
November. Nearly 200 attendees
convened to hear presentations on
topics ranging from variety selection
to pest management. The COTMAN
workshop, part of the CMS seminar,
provided an overview on the standardized, in-season monitoring
system to describe the pace and progress of crop development that can
improve decision making for growers;
more than 70 attended. The Irrigation
Workshop, also held during the CMS,
had almost 100 attendees and provided an overview on irrigation in
humid areas, including requirements
for cotton and agronomic considerations for irrigation.
The third International Lygus Symposium, which convened in October,
provided another opportunity for
A member of the AERD division in the field.
AERD to share its research. More than
80 registrants from 6 countries and 13
U.S. states attended to learn the latest
research on Lygus bugs and other
mirid pests. Experts on mirids met
to explore areas of recent discovery,
Cotton Irrigation Management
for Humid Regions
to typically drier, more Western states
like California and Texas. As such,
AERD recognized the need to provide
more and better information on cotton irrigation to growers. To better
inform growers on this issue, AERD
collaborated on the Cotton Irrigation
Guide, a 60-page reference document
on cotton irrigation management
in humid regions that captures the
knowledge of 20 experts, and is available for download from cottoninc.com.
The publication addresses a range of
relevant topics: the benefits of irrigation; the importance of proper water
management; cotton’s water requirements; water-sensitive growth stages;
management tools; and an overview
of different delivery systems (e.g., drip
versus pivot). The information was also
presented to growers and consultants
at the Crop Management Seminar.
Drought and Heat Tolerant
Research
and to identify needs and priorities
Drought and heat go hand-in-hand,
for ongoing research and education.
so it was with this in mind that AERD
Presenters from universities, public
collaborated with scientists dealing
agencies, and other organizations,
with irrigation and water management,
including Cotton Incorporated, partici-
and folded them into a broader com-
pated in plenary talks and discussions.
munity of scientists working on stress
AERD also collaborated on the
8th biennial International Cotton
Genome Initiative (ICGI) Research
Conference, the first to be held in
the U.S., and which was hosted by
With water top of mind, the division collaborated on a publication that provides an overview
of available technologies for growers.
water is no longer an issue confined
Cotton Incorporated this year. The
conference provided a forum to increase knowledge of the structure
and function of the cotton genome
management. Together, they evaluated cotton varieties for drought and
heat tolerance; improvements for soil
health in conjunction with the USDA’s
National Resources Conservation Services; improvements for root health
and crop management tools; and
worked on understanding the physiology of heat tolerance.
5
Progress by Division > Agricultural & Environmental Research
The Circle of Cotton
Sustainability
To better fulfill the corporate mission of increasing the demand and
profitability of cotton, AERD has been
collaborating on an interdisciplinary
research project at New Mexico State
University. Demonstrating the utility
of cotton beyond a textile fiber, the
project begins with the production and
harvesting of glandless cotton. The
cotton is ginned and the seed pressed
into oil. The oil is sent to the university
cafeteria and used to prepare meals.
A video showcasing cotton’s utility beyond a textile fiber was produced in collaboration
with NMSU.
When the oil has run its course, it is
recycled into a bio-diesel that can be
used to fuel farm vehicles and the
A Breakthrough for Breeders
conventional and transgenic variet-
campus’s catering carts. Meanwhile,
ies. The results were published in the
the cottonseed “cake” that is formed
December 20 issue of Nature, marking
during the oil pressing is diverted to
the first scientific paper on cotton to
the university’s aquaculture laboratory,
appear in the journal in 50 years.
and used as a feed supplement for a
starch, breeders must also ensure fiber
To house data relating to the genomic
farm-raised fish project. The project
quality in terms of length and strength.
mapping and to make these data eas-
Historically, breeding cotton is a more
difficult proposition than breeding
other food crops, because in addition
to concerns over yield, protein and
In 2012, AERD, in collaboration
with thirty-one other organizations,
achieved a breakthrough in assembling a ‘gold standard’ sequence
of the simplest cotton variety
(Gossypium raimondii) and compared
it to ‘draft’ sequences of three other
Gossypium species, one of which
was an Upland cotton variety. This
scientific breakthrough leveraged new
biology to put cotton on a trajectory
to increase yields, fiber quality, and to
make more efficient use of the inputs
necessary to grow cotton.
Sequencing the genome will allow
breeders to locate desirable traits without requiring real-world field testing.
The research is a significant gain for
the cotton industry and the sequencing
has far-reaching implications for both
ily accessible, the CottonGen
Database was also created in 2012.
illustrates the potential of as a fiber,
feed, food and fuel source. A video
showcasing the project elements is
The database was built using open
viewable on Cotton Today.
source technology to encourage
Ultimately, AERD’s research and col-
accessibility, and will initially consoli-
laboration in 2012 enabled the division
date the data from CottonDB and the
to succeed in its goal of improving
Cotton Marker Database, which
farming tools and technologies to
includes sequences, genetic and
benefit the entire industry.
physical maps, genotypic and phenotypic markers and polymorphisms,
QTLs, pathogens, germplasm collections and trait evaluations, pedigrees,
and relevant bibliographic citations.
The goal of these combined genomic
initiatives is first to create a breeder’s
toolbox that can help expedite improvements in yield, fiber quality, heat
and drought tolerance; and then to
transition the management and funding of the resource to the USDA.
6
Fiber Competition
The Fiber Competition (FC) Division works extensively on research and strategic initiatives that set
cotton apart as the preferred fiber for textiles, and creates and maintains those tools that enhance
cotton’s position in the marketplace.
FC is built on internal and external collaboration. Testing services provided by the Product Evaluation
Laboratory (PEL) support the rest of the company’s research efforts. The Cotton Management System™
group collaborates with licensees for improvements to software, such as the hand-held receiving
operations and improvements to the merchant version for improved efficiencies in loading cotton
bales for shipping.
7
Progress by Division > Fiber Competition
Collaboration in the PEL
Collaboration in the PEL occurs both
internally and externally, through support of the Agricultural & Environmental Research Division’s cooperators.
The PEL’s fiber testing services provide data on more than 30,000 fiber
samples each year for cotton breeders, agronomists, entomologists, and
ginners. Yarn testing supports both
cotton breeder efforts and the internal
research efforts of the Fiber Processing group. Fabric testing supports all
research, implementation and technical service activities in the Product
FC worked closely with CCI on the 2012 EFS™ Users Symposium in Bangkok, Thailand.
Development & Implementation
Collaboration in the Cotton
Management System
(PDI) Division. All this data helps to
of the focus group sessions. This proj-
drive change, whether it is the cotton
ect was a unique opportunity for staff
breeder developing the next potential
to see how official test method results
variety, the agronomist working on
compare to consumer usage com-
production efficiency, the in-house
ments, both positive and negative.
researcher working on textile process-
Ultimately, the laboratory generated
ing efficiency or sustainability, or in-
valuable data that will build on infor-
novative finishes expanding the use
mation being gathered for the Case
of cotton. In addition to testing, the
for Cotton.
laboratory staff also conducts numer-
Finally, in Quality Research, staff
and the quality assurance group to
ous tours each year that support the
worked with researchers at five
release a quality software product.
outreach and education programs
research locations (including one in
Good software development is also
of the entire company. These pro-
Australia) on projects focused on
done in collaboration with the end
grams are focused on influencing
improving the quality of cotton by
user, i.e., customers or licensees,
the industry.

improving the measurement systems
in order to continue to improve the
In 2012, the PEL staff had the oppor-
for quality. With the 2012 closure of
Engineered Fiber Selection® (EFS®)
tunity to work with two divisions that
one of the department’s primary coop-
System software, such as this year’s
typically do not interact with them
erators, USDA-ARS-CQRS in Clemson,
improvements to the hand-held
through the Case for Cotton Wear and
SC, it has become even more critical
receiving operations and improve-
Focus Groups studies organized by
this year that the few researchers
ments to the merchant version for
the Consumer Marketing Division and
who focus on cotton quality measure-
improved efficiencies in loading cot-
its creative agency of record. The PEL
ments need to collaborate globally
ton bales for shipment while meet-
developed a laundering study that
on common issues. Because of this,
ing contract quality specification. As
provided extensive testing of con-
relationships have been built with
in other industries, customers are
sumer garments that had been part of
additional researchers at more loca-
drawn to Web-based technologies. In
the focus group study. As part of this,
tions for expanded collaboration on
2012, this led Program Development
laboratory staff remotely watched one
future studies.
to create a Web-based version of the
Collaboration, whether internal or
external, has always been a keystone
in software development in general
and especially in the Cotton Management System™ group. Internally,
the department collaborates with
programmers, software developers,
8
Progress by Division > Fiber Competition
EFS®-USCROP™ software. The new
has the expertise of writing and edit-
other Cotton Incorporated offices in
software is centered on assisting us-
ing, but they must collaborate with
order to attain new licensees. In 2012,
ers work with cotton more efficiently
programmers and software developers
FC’s collaboration with Cotton Incor-
and effectively, and collaboration with
to better understand new information
porated’s Mexico City office yielded
users drives improvements to the
in order to describe it accurately yet
two new licensees in Latin America,
software and the development of
succinctly to the end user. In 2012, FC
including the first in Peru. Likewise,
new software.
also collaborated with translators who
FC’s field service technicians work
translated the MILLNet™ help files
very closely with Cotton Council In-
translated into Spanish and Chinese.
ternational (CCI) when visiting current
Software documentation would not
be possible without collaboration
between FC’s documentation group
The FC division also collaborates
and its programmers and software
directly with licensees through cus-
developers. The documentation group
tomer service visits, as well as with
licensees and meeting with potential
licensees to conduct training and
workshops that allow FC to better
determine customer needs and explain new software and new software
features. This year, FC worked closely
with CCI on the 2012 EFS™ Users
Symposium in Bangkok, Thailand,
where two potential licensees
were in attendance.
Focusing on collaboration, and a
continual evolution of cutting-edge
technology, Fiber Competition is well
equipped to face future challenges
as it continues to enhance cotton’s
position in the marketplace.
Examining cotton bales during a training session in Peru.
FC’s field technicians worked with CCI to conduct training sessions and workshops for licensees.
9
The Global Supply Chain Marketing (GSCM) division is charged with influencing decisions at all
points in the supply chain to further the demand for cotton in products. The division works with
more than 1,000 companies in more than 30 countries every year in an effort to maximize marketing
opportunities for cotton.
The division’s many achievements in 2012 included hosting major industry events, one-on-one
meetings and collaborative projects with leading manufacturers, brands and retailers, and several
initiatives to create long-term opportunities for marketing cotton.
Whether GSCM staff are meeting with individual companies or executing industry events, they
work closely with Cotton Incorporated’s technical experts in agriculture and product development
to ensure that the full weight of the company’s resources are being favorably used to influence
industry decisions toward using cotton in products.
10
Progress by Division > Global Supply Chain Marketing
Marketing Innovations
for Cotton—A Partnership
with Jeanologia
Expanding Markets for Cotton—
BioPreferred® 1 and Nonwovens
In January 2012, staff from Cotton
with the USDA BioPreferred® pro-
Incorporated traveled to Valencia,
gram. This program is designed to
Spain to create an innovative and in-
encourage new and novel uses for
spirational collection of denim jeans
bio-based materials such as field
with Jeanologia’s Brainbox innovation
waste. Because the program focuses
division. Jeanologia manufactures gar-
on sources that did not have a domi-
ment finishing equipment that utilizes
nant market share as of 1971, cotton
laser and ozone to create unique de-
was not initially eligible. The program
sign effects. These technologies require
is divided into two designations: one
less water, energy and chemistry than
that certifies the bio-based content
traditional denim finishing equipment,
of a product; and the second the use
reducing the overall environmental
of natural biobased fibers in novel
impact. The developments are specific
uses, initially did not recognize cot-
to Cotton Incorporated and consist of
ton. The two-part program includes a
Removing Marketing
Obstacles for Cotton:
Fiber BioLoad Analysis
10 diverse designs that highlight the
bio-based product designation and a
capabilities of each technology.
BioPreferred® label. The first certifies
Nonwoven roll goods producers
The developments with Jeanologia
the biobased content of a product;
were the result of a collaboration
among the Product Trend Analysis,
Supply Chain Initiatives, and Product
Development departments. The collection was first launched at the King
Cotton faced a marketing challenge
the second is a special preference
in federal procurement for a specific
item which is for sale. Competitor
fibers had received the BioPreferred®
designation and were using it to
Cotton Utilization and Chemistry
researchers, a proposal was submitted to the USDA BioPreferred®
program for certifying cotton fiber
as biobased. Additional technical
information was pulled together
to provide the National Cotton Council
of America with a compelling argument for the USDA to consider cotton
in nonwovens novel and, ultimately,
eligible for BioPreferred® status.
1 – BioPreferred® is a registered trademark of
the USDA.
have been intrigued with the idea of
using more natural cotton, but were
reluctant to run it due to a lack of
knowledge about contamination of
the factory environment and contamination of the filtration system used in
hydroentanglement technology. This
Pins, Premiere Vision and TexWorld
market their fibers against cotton.
trade shows, and is an integral part
Through collaboration with the
effort between Cotton Incorporated
of presentations to targeted mills,
Agricultural and Environmental
marketing and research staff and staff
brands and retailers.
Research division and the USDA
from the USDA Cotton Utilization and
15-month project was a collaborative
Chemistry research facility to remove
barriers to using cotton in a more
natural state.
Together with the USDA, division
staff set out to analyze bacteria and
fungus volumes and types on bale
and nonwoven fabric fiber. Raw cotton, mechanically-cleaned cotton,
bleached and scoured cotton, rayon,
polyester and polypropylene were
included in the study. Samples were
taken from bales, fabric as it came off
the hydroentanglement line, and roll
goods in inventory at three-month
intervals. Water samples were taken
as each fiber was hydroentangled
into a material and analyzed for the
Posing with part of the Jeanologia collection, the results of a collaboration among
several different departments.
volume of solids and content of those
11
solids. From this joint project, GSCM
duced to new ideas to enhance their
the general fashion trend forecast. The
staff learned that the bioload (pres-
cotton business.
fashion trend forecast presentations
ence of natural field waste) on raw
cotton is the highest. It drops off substantially as a result of mechanically
removing the vast majority of “trash”.
After hydroentangling, the bioload on
material produced using raw cotton
and mechanically-cleaned cotton was
measured at undetectable levels; on
a par with rayon, polyester and polypropylene. After three and six-month
intervals in inventory, there was no
re-growth of bacteria or fungus. The
results provided a powerful marketing
The event featured four simultaneous
components: a technical conference,
an exhibition hall, fashion trend presentations, and a display of student
designed cotton-rich garments.
The technical conference featured
presentations on performance finish
innovations, ecological innovations,
process innovations, and product
innovations. The program included
technical innovations from Cotton Incorporated, as well as from the com-
argument for promoting the use of
pany’s industry partners.
cotton fiber in nonwoven roll goods.
The exhibition hall featured twentythree companies, each with an indi-
Great Ideas in Cotton
Conference
vidual booth to display their latest
GSCM hosted the Great Ideas in Cot-
from novelty yarn manufactures, to
ton conference at the Mira Hotel Hong
machinery companies, chemical sup-
Kong in May. This conference was a
pliers and fabric suppliers. The hall
great opportunity to share the latest
was directly outside of the conference
innovations in cotton with major in-
room and was a great area to con-
ternational mills, brands and retailers.
vene, learn and network.
More than 350 people representing
Staff from the division’s Product Trend
108 companies and 11 countries par-
Analysis department joined the confer-
ticipated in the event, and were intro-
ence and presented four sessions of
cotton products. Exhibitors ranged
highlighted another valuable resource
for the industry, and also showed that
innovation is not just performance
based, but can also be fashion-based.
The last component of the conference
was a collection of garments designed
by students who had participated in
projects sponsored by the Importer
Support Program. All the garments
were cotton-rich and ranged from
casualwear to formalwear. The collection was displayed throughout
the exhibition room and highlighted
the versatility of cotton.
At the President’s Dinner, held the
evening before the conference, Cotton
Incorporated CEO and President Berrye
Worsham hosted more than twenty
top executives from major mill, brand,
and retail companies. The dinner was
a great opportunity to interact with
industry leaders, discuss market directions, sustainability, and importance of
cotton in the textile industry.
Cotton University™—
Learn, Connect, Grow
Under the direction of the Importer
Support Program, GSCM division staff
developed and launched Cotton
University™. This new m
arketing
program builds on the success of
technical education workshops
and sponsored university projects
conducted over the last decade to
position Cotton Incorporated as a
leader in education and connectivity
with industry, faculty and students—
all in the name of cotton.
Through a creative and engaging
website, industry, university fac-
More than 350 people attended the “Great Ideas in Cotton” conference, held in Hong Kong.
ulty, and students can learn about
12
GSCM launched Cotton University™ in 2012, in conjunction with the ISP program.
the fundamentals of cotton textiles
who are studying in fields related to
and manufacturing. A personalized
textiles, design, or merchandising.
page allows participants to track
Through a series of short videos,
their individual progress, indicate
participants can learn about differ-
their topics of interest, and engage
ent industry functions from a variety
in direct communication with Cotton
of Cotton Incorporated experts, in-
Incorporated experts in marketing
cluding staff from the Product Trend
and research. The site features career
Analysis Department and the Product
advice for emerging professionals
Development Department.
13
Product Development & Implementation
The Product Development & Implementation Division operates programs leading to the commercial
ization of new cotton fabrics and finishes and improved energy, water and chemical conserving dyeing
and finishing systems. In addition, the division provides information on engineered new cotton fabrics
that meet today’s standards for performance. Another divisional activity that is very important for
the entire textile supply chain is providing valuable technical assistance to address issues from fiber
to finished product.
14
Progress by Division > Product Development & Implementation
Fiber Processing
The key function of the Fiber Processing (FP) department is to support
internal research and development
activities within Cotton Incorporated
that answer industry challenges and
concerns. FP’s research evaluates a
range of subject areas, such as: new
processes and technology, raw material properties and applications, yarn
quality improvements; and providing
direction for new yarn developments
with added dimensional features.
In response to a growing demand by
Members of the PDI division traveled to Zagreb to present at the Textile Forum in January.
cotton users for educational activities and presentations related to their
needs, FP also conducts numerous
events each year for growers, ginners,
mills, retailers, and other key supply
chain customers on topics such as
spinning fundamentals and the impact
fiber quality has on yarn properties.
New crop cotton always poses challenges for mills as they transition from
one crop year to another. The ability of
Fiber Processing to quickly assess any
fiber property changes and their influences on spinning efficiencies is an
invaluable service to the industry.
The division invested in a new ring spinning frame in 2012.
Product Development
New collaborations in 2012, both in-
denim collection that came complete
Working in tandem with GSCM, PD
ternal and external, paved the way for
with measurable reductions to envi-
also collaborated with BPD Wash
Product Development (PD) to identify
ronmental impact.
House, the only full-service denim
and research innovations in technol-
Based upon Cotton Incorporated
ogy and product development that
assist in maintaining and growing cotton’s market share.
denim trend forecasts, the collection
was manufactured using Jeanologia
finishing equipment and techniques.
PD collaborated internally with the
The collection, which includes hybrid
animal prints and photo-realistic laser
(GSCM) division, including the Product
etching, is coded with the Jeanologia
Trend Analysis (PTA) department, on
Environmental Impact Software™2
a joint project with the Spanish ma-
measurement system, to illustrate
chinery manufacturer Jeanalogia to
the reduced environmental impact
develop an innovative and on-trend
of the process as compared to tradi-
studio on the East Coast, and Moiré,
a renowned textile finishing company,
to produce an amazing collection of
patterned denims. The fashion-forward
collection employs over dyes, deluster
print moiré, and other techniques
to deftly transform patterns such as
lattice, floral lace, wood grain and
snakeskin into durable prints of wearable denim art.
tional methods.
15
2012 saw several key adoptions of
to be relevant to the industry, but small
zymatic processing in cotton knits. The
PDI’s FABRICAST™ collection, namely
enough to be economical in material
scale-up trials were successfully com-
Mark’s Work Warehouse, which adopt-
and chemical usage. The equipment
pleted with Pacific Textiles in China in
ed TransDRY® constructions for socks;
spans the gamut from dyeing to drying
late July, and were part of the keynote
JC Penney, which adopted STORM
to finishing. Most of the dyeing equip-
presentation at the Sustainable Textiles
COTTON™ and TransDRY construc-
ment is outfitted with control systems
Conference in Hong Kong in October.
tions for its Xersion branded athletic
that enable the monitoring of water,
DuPont is currently presenting results
apparel; 31 Gifts, which adopted a
energy and steam usage. Processes or
to the industry, and more than six
100% cotton, broken twill; and Aztex,
products, which may originate in the
large apparel companies have already
a Mexican mill that specializes in gar-
CSL laboratory or on lab-scale equip-
expressed interest in implementing
ment finishing and dyeing techniques,
ment, can be scaled up and evaluated
this technology. News of the trials also
which adopted a 100% cotton chunky
on a production level in DFAL.
garnered significant press coverage
®
basket weave.
2 – Environmental Impact Software™ is
a registered trademark of Jeanologia.
In 2012, the department expanded its
use of digital printing for sampling and
ideation. More than 70 projects were
from industry outlets including
Eco Textile News and just-style.com.
completed in the Color Services Lab,
Finishing Research
while more than 180 projects were
Finishing Research evaluates new and
completed in the DFAL and more
existing chemistry and chemical ap-
than 50 projects were completed in
plications to improve the performance
the Digital Printing Lab.
of cotton products compared to com-
cesses, and machinery. To this end,
In an effort to further the department’s
peting fibers. In 2012, the department
research is conducted to improve the
sustainability efforts, DR installed flow
areas of preparation, dyeing, printing
meters on most of the large equip-
and garment wet processing while
ment in the DFAL to aid with economic
simultaneously reducing the environ-
evaluations, and installed water me-
mental impact of these technologies.
ters on lines in the DFAL to more easily
Dyeing Research also supports a
track water leaks.
chemical and application processes.
number of laboratories which provide
The department also collaborated with
Finishing Research took the lead in
Dyeing Research
Dyeing Research (DR) enhances the
knowledge base of preparation and
dyeing procedures, chemicals, pro-
technical service and education to the
entire textile industry from mills to
DuPont to integrate and optimize en-
focused on investigating sulfur dye
alternatives to indigo, to reduce water,
energy, and chemistry needs in the
denim dyeing process, and conducted
research with a U.S. mill on alternative
hiring and working with innovation
apparel manufacturers.
The Color Services Lab (CSL) works
with the Product Trend Analysis group
to provide a biannual summary of the
latest color trends for cotton, which
are presented world-wide. This laboratory also utilizes the latest dyeing
equipment to facilitate innovative
research in such areas as color
application, process optimization,
and product evaluation.
The Dyeing and Finishing Applications
Lab (DFAL) contains a wide variety of
machinery, which provides the flexibility to work on yarn, knits, wovens, and
PDI took the lead in hosting an internal workshop to better customize the “Imaginatik” platform.
non-wovens on a scale large enough
16
consultants to improve and streamline
color-matching and pre-treatment se-
effective and environmentally friendly
how the department approaches in-
lection; evaluating methods to create
manufacturing processes. The com-
novation. Meetings were held twice
a deep, durable black shade through
pleted pilot phase was completed and
a week with the consultants and an
cationic pre-treatment; conducting a
identifed potential savings of more
interdisciplinary core team, including
university study on the retention of
than $6 million in two U.S. mills; the
representatives from Corporate Strat-
body odor in cotton versus polyester
project will continue in 2013.
egy and Program Metrics, Human Re-
t-shirts; studying the effect of yarn
sources, and Intellectual Property and
and fabric properties on drape and
Contracts to customize and implement
wrinkle resistance of cotton woven
the web-based Imaginatik™3 innova-
shirting with an international univer-
tion platform. The platform enabled
sity; and working with an industry
the division to collect ideas expedi-
consultant to hydroset a crinkle effect
ently from large groups of employees,
into cotton/nylon fabric blends.
contractors, consultants, and select
individuals or groups for participation.
To date, eight events have been conducted on the platform. The participation rate among Cotton Incorporated
employees is 79%, and 96 people have
contributed ideas or comments. The
In 2013, the department will continue
to explore additional outside projects
to help accomplish its research
objectives.
3 – Imaginatik™ is a registered trademark
of Imaginatik.
about innovation activities.
Technology Management &
Implementation
One Imaginatik challenge also paved
A primary focus throughout 2012
the way for a new fabric collection,
for the Technology Management
It’s Cotton On the Inside. This new col-
and Implementation (TMI) team was
lection featured 10 fabrics integrating
assisting mill partners with the imple-
cotton with filament synthetics for the
mentation of new technologies devel-
women’s wear market, simultaneously
oped through PDI research, as well as
combatting 100% synthetic fabrics and
providing technical support and ser-
creating an opportunity to build cotton
vice to mills, brands, and retailers.
have been created using these fabrics
for wear trials in 2013.
In February, TMI staff traveled to
Indonesia and Bangladesh in conjunction with Cotton Council International
PDI also engaged an open innovation
(CCI) to hold meetings with key
company to conduct six crowdsourc-
mill accounts, provide support for
ing challenges on difficult research
dyeing and finishing activities, and
projects.
hold a seminar for industry partners
Outside research projects with three
on key dyeing and finishing tech
international organizations and a
nical information.
domestic testing laboratory were
As sustainability remains a key initia-
pursued to expand in-house research
tive for TMI and the PDI division as a
capabilities. Projects included creat-
whole, in 2012 the department under-
ing a primary database of dyes on
took a major project focusing on cost
cationically treated fabric to aid in
levels; to date, more than 200 projects
were conducted to support adoptions and trials related to Cotton
Incorporated technologies, including
TransDRY®, STORM COTTON™, and
STORM DENIM™ finishes.
Moving forward in 2013, TMI will
continue to search for and work with
industry partners who can run and
provide chemistries that promote more
environmentally friendly technologies,
facturers to help implement more sus-
Update e-newsletter to better inform
market share. To date, six garments
tions at the mill, retail, and brand
and will continue to work with manu-
department also created an Innovation
staff and improve communication
TMI also supported technical adop-
tainable practices.
Product Integrity
Product sustainability, product safety,
and textile standards development are
three areas that are addressed by the
Product Integrity (PI) team. Although
many of the teams within the Product
Development and Implementation
division are involved with improving
the sustainability of cotton processing,
PI has been part of the core team dedicated to the measurement of impacts
of the cotton lifecycle, from production
of the fiber through garment end-oflife and assessment of sustainability
efforts within the company.
These results are then utilized in Product Integrity during work with various
industry organizations and standards
groups such as the American Apparel
and Footwear Association (AAFA),
the American Association of Textile
Chemists and Colorists (AATCC), the
17
American Society for Testing and
Materials (ASTM International), and
The Sustainability Consortium. PI also
helps to coordinate and to monitor
product standards development activities in many areas for the division, and
represents the company at American
National Standards Institute (ANSI)
and International Organizations for
Standards (ISO) meetings. In addition
to sustainability and product performance, some of the industry groups
and government regulatory activities
that are observed by PI are related to
product safety, which includes topics
such as flammability, green chemistry,
and REACh, the European Community
Regulation on chemicals and their
safe use (Registration, Evaluation,
Authorisation and restriction of
Chemical substances).
18
Corporate Strategy & Program Metrics
The Corporate Strategy & Program Metrics Division (CSPM) focuses on three areas: Market Intelligence, Corporate Strategy, and Strategic Research and Program Metrics. In 2012, collaborations with
other divisions on several key initiatives resulted in the CSPM Division taking a more holistic approach
to providing information and services to a wide audience, both within and outside the company.
19
Progress by Division > Corporate Strategy & Program Metrics
voted significant resources to dissemi-
Market Intelligence assesses market
Insights in 2012, on topics including
nating relevant information through
data to understand cotton’s competi-
quality, sustainable shoppers, denim,
12 Monthly Economic Letters in six
tive position, influence product efforts,
and the biennial Global Lifestyle
languages, as well as 12 Executive
and promote cotton-rich products to
Monitor Supply Chain Insights cover-
Cotton Updates in 4 languages. Three
textile users. With significant fluctua-
ing 3 continents: Europe (Germany,
other reports were also distributed
tions in cotton prices in 2012, CSPM
Italy, the UK) & Turkey, South America
on a routine basis: the Export Report,
increased efforts to provide market
(Brazil and Colombia), Asia (China,
Cotton Dashboard and Pass Through
intelligence to the supply chain which
Japan, India, Thailand). CSPM also in-
Analysis. These publications were
supported decisions to keep cotton in
troduced a new infographic style of the
shared with more than 3,100 contacts
apparel products, including compelling
Supply Chain Insights: Market View to
on a regular basis. Additionally, the
data that cotton remains the number
more easily relay the breadth of infor-
department created five podcasts,
one choice for apparel among global
mation. As the economy remained top
hosted on cottoninc.com, to share
consumers. Key projects included the
of mind in 2012, the division also de-
more topical information, and plans
Cotton Incorporated Lifestyle Moni-
to continue to do so in 2013.
tor™ Survey, a consumer study that
CSPM developed 15 Supply Chain
began in 1994 and has interviewed
chIn
In si gh ts
COTTONINCORPORATED sUPPly ChaIn
more than 80,000 U.S. shoppers to
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continually report that end of the year holidays
generates more sales than other U.S.
sales combined.*
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Back to School/College (83.8)
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(586.1)
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rise
in holiday shopping
predicted this year.
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the holiday season?
According to Cotton Incorporated’s
Lifestyle Monitor™ survey, consumers are
less likely to be holding back on holiday
spending than in previous years.
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during
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up from $497 in 2011
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relating to global cotton supply and
demand, tracking of cotton product imports and exports, and the evaluation
of macroeconomic issues that affect
the cotton supply chain, the demand
for the fiber, and the impact of changes
in cotton prices throughout the supply
chain on yarn, fabric, cut and sew and
at retail.
In 2012, proprietary research conducted by CSPM touched almost all
divisions within Cotton Incorporated.
national (CCI) on research initiatives
including the ongoing Chinese and
vitie
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is the amount consumers expect
to spend on holiday gifts in 2012.
U.S.; and economic analysis of issues
partnership with Cotton Council Inter-
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products available for purchase in the
CSPM also continued its collaborative
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athle
With industry analysts predicting more utilitarian
an uptick
holiday shoppers, apparel sales should see
during the 2012 holiday season.
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In SI gH tS
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CSPM disseminated 15 SCIs in 2012 on a range of relevant and timely topics.
textile audit of more than 140,000
Indian Retail Audits, as well as additional presentations throughout the
year on a range of topics, from sports
apparel to nonwovens.
CSPM also provides market intelligence on an internal basis to assist
other divisions in their strategic initiatives. CSPM staff serves on the Product
2012 top gIFt ItEMS
of consumers plan to purchase
of
clothing gifts, second only to the purchase
gift cards.
is the average amount that
up
consumers expect to spend on clothing gifts,
from $169 in 2011.
Key apparel Items for the Holidays
AM
ASS
67%
gift cards
Clothing
eek
49%
46%
toys
Electronics
jewelry
38%
38%
o not
regulaexercise
rly
sales should also see a boost through
Apparel
& SP
clothing
Cons cotton ECIALT
Consumers indicate plans to purchase
YW
shop umers sa
favorites as gifts:
ORL
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beca at mas y they
s jEanS
ch
m
lEEpWEaR us
gift card purchases:
gift Card purchase Intentions
#1 Restaurants
37%
Wea
r
athl only or
when etic appamostly
exerci rel
sing.
50%
wear
a
a mix
EAT
20
Committee, along with representatives
from Supply Chain Marketing, Product Development, and Product Trend
Analysis, and the division provides
market data and consumer insights
to aid in the development of FABRICAST™ collections. These insights also
increase the committee’s awareness
and understanding of consumer preference for cotton in strategic product
categories. Staff held meetings with
Product Development and Implementation (PDI), Global Supply Chain
Marketing (GSCM), and Consumer
Marketing, including its agency of record, to discuss cotton‘s presence at
retail, consumer attitudes, and strategies to improve outreach to consumers
and the trade to increase the demand
for cotton.
Another area of focus for the division
is Corporate Strategy, which serves
to drive internal and external strategies for cotton, enabling key accounts
to expand their knowledge of the
cotton market, trends in pricing and
current market fluctuations, and to
understand consumer preferences
for cotton. Key projects in 2012 have
included joint efforts with the Mexico
City office to conduct analysis of
Making the Case for Cotton
CSPM sponsored the third companywide Innovation Central challenge,
Making the Case for Cotton. This
challenge ran from June 29 through
July 19 and focused on collecting and
developing credible answers to questions from the industry about why retailers and brands should switch back
to cotton, instead of continuing to use
synthetics. The goal of the challenge
was to collect scientific information to
demonstrate that cotton has a technical and sustainable advantage in ap-
of synthetic-dominant items such as
jeans, shirts, men’s underwear and
towels. CSPM then partnered with the
Product Evaluation Lab (PEL) to test
durability, pilling, moisture management, shrinkage, and color retention
for these same apparel and home
items. The results from these projects
and additional research were presented, and recommendations for future
research, marketing and priorities for
2013 have been established.
Corporate Innovation
parel, home textiles, and nonwovens.
CSPM continued to play an active
After active input from 82 participants,
role on the Innovation core team in
a total of 73 ideas and 116 comments
2012. The division facilitated the cor-
were collected. This challenge also
porate innovation initiative through
included valuable input from the in-
the creation of a strategic approach,
ternational offices.
Cotton Incorporated’s Commitment to
Following the Making the Case for
Cotton Challenge, ideas and research
gathered during that effort were expanded on and included in a Building
the Case for Cotton corporate-wide
meeting held in November. CSPM
worked with the Advertising department and its creative agency to conduct consumer focus groups to gather
insights through consumer wear tests
Innovation, to guide and support staff
efforts. This strategy document:
• Explains the company specific
definition of innovation;
• Provides details about the innovation categories that will help guide
and focus staff efforts;
• Describes expectations for collaboration among internal teams and
external partners;
consumers’ preferences for cotton in
apparel, as well as in China with the
supply chain marketing staff and the
outside public relations agency to better utilize current and future market
research to target consumers there.
CSPM also assisted in researching
nonwovens, corporate sustainability,
sports apparel, and the quantification of customer comments on a
large scale basis to assess consumer
response to fiber substitution in garments at retail, as well as a home textiles audit to assess cotton’s changes
in market share.
The homepage of Innovation Central, an internal website launched to facilitate collaboration
and innovation within the company.
21
cotton to compete in markets that are
CSPM assisted with the manage-
mitment to encourage and expedite
new or where cotton has not
ment of company-wide project efforts
innovation in all program areas; and
been able to compete previously.
and coordination of all divisions’
The two-day breakthrough innovation
contributions toward reducing cot-
workshop included staff from PDI,
ton’s environmental impact, including
Fiber Quality, and CSPM. The session
facilitating meetings among relevant
was facilitated by the agency engaged
divisions. CSPM also participated
to assist with the internal innovations
in the Sustainability Working Group
program, and exposed staff to the es-
(SWG), a monthly discussion led by
sential skills and techniques needed
AERD with additional representatives
to develop a sustainable and process
from PDI, Fiber Competition, GSCM,
to achieve breakthrough innovations.
and the Public Relations department.
Staff learned and practiced several
Over the course of the year, the group
techniques for breakthrough thinking
discussed topics relating to various
and generated breakthrough ideas
projects in sustainability such as wa-
on a PDI-related challenge on new
ter use, USEtox, management of the
fabric developments.
LCI and its inclusion in various global
• Communicates the company’s com-
• Outlines pertinent Intellectual
property requirements.
CSPM also sponsored two corporatewide Innovation challenges through
Innovation Central: Smart Tips for
Clothing Care, which aided Consumer
Marketing efforts, and Making the
Case for Cotton. Additionally, CSPM
partnered with PDI to offer a breakthrough innovation session in early
December. The Corporate Innovation
Strategy outlines an approach that
includes both incremental and breakthrough innovations. Ideas for many
incremental innovations have been
collected and implemented through
ongoing work in 2012. A need to further develop staff’s breakthrough idea
generation capabilities was also identified, to aid the development of new
products or services that will allow
databases. CSPM has been involved
Corporate Sustainability
with Duke University, through a col-
CSPM continued to work with the
laboration with graduate students,
Agricultural and Environmental
Research Division (AERD) in 2012
on activities related to the results
of the Cotton Life Cycle Inventory &
to assess current metrics and opportunities in the company’s corporate
efforts, and will continue to expand
its efforts in 2013.
Assessment of Cotton Fiber & Fabric.
22
Consumer Marketing
Three departments comprise the Consumer Marketing Division: Advertising, Strategic Alliances, and
Public Relations. The Advertising Department creates the iconic The Fabric Of Our Lives® television
commercials and its related digital assets, as well trade advertising extolling the benefits of cotton
as a textile and non-wovens fiber. The Strategic Alliances Department develops branded marketing
programs with retailers and other partners to directly engage consumers with key Cotton messaging,
while the Public Relations Department engages with trade and consumer media to obtain positive
coverage of cotton, the cotton industry, and to generate awareness of the company as a resource.
23
Progress by Division > Consumer Marketing
Advertising
The Advertising Department creates
the iconic The Fabric of My Life® television commercials and its related Internet properties, as well as trade advertising extolling the benefits of cotton
Social media was one cornerstone
from the closet for a chance to win a
of the department’s efforts this year
gift card towards a cotton shopping
to reach its target audience: women
spree. The contest was supported by
18-34, who are spending increasing
online media, including banners, cus-
amounts of time on social networks.
tom creative, and e-blasts, as well as
A robust program was devised in 2012,
through Cotton’s own Facebook page.
centering on Cotton’s Facebook page
In just eight weeks, the contest gar-
and providing quality content that
nered 176,000 visits and 131,000 new
In 2012, Advertising refreshed The
championed cotton’s style, versatility,
Facebook fans.
Fabric of My Life® campaign with new
and comfort. The strategy was suc-
artists, complemented by a strong
cessful; Cotton’s Facebook page now
television and digital presence, in-
has more than 300,000 fans, a 700%
cluding social media. Actress/singer
growth, and yielded the department
Emmy Rossum and actress Camilla
more than 240 million impressions.
as a textile and non-wovens fiber.
Belle starred in the campaign’s tale
of two cities, which showcased the
versatility of cotton fashion inspired
by U.S. trend capitals New York and
Los Angeles. The two television spots,
produced by the department’s creative agency of record, presented a
range of cotton apparel and featured
the stars’ interpretations of the familiar cotton song. The commercials
premiered in April, and were supported by Web extensions and other
digital assets.
Aside from the contest, though,
Emmy’s Closet resonated strongly with
TFOL.com visitors, with more than
650,000 visitors and more than 30,000
click throughs to retail over the course
Part of this rapid growth on Facebook
of the year. Its success prompted the
in 2012 was due to the success of the
department to better integrate it into
Pack Your Closet with Cotton contest,
the mobile version of TFOL.com, which
which showcased Emmy’s Closet on
had more than 160,000 visitors in 2012.
TheFabricofOurLives.com. Users
The enhanced mobile site now has
could browse the garments featured
more functionality to better suit the
in Emmy’s TV commercial, as well
needs of its visitors.
as additional cotton looks inspired
by those garments at different price
points. All the garments also linked
directly to retailers’ Web sites for
purchase. To enter the contest, users
could simply comment on a garment
Camilla Belle also played a starring
role on TFOL.com through her own
personal blog, Camilla’s Style Files.
The blog represented the first time
the department gave an editorial voice
Another reason to love The Fabric of Our Lives
®
Camilla Belle
Flawless in cotton, fluent in fashion, her
star on the rise. Celebrate Camilla Belle’s
passions, from singing to dancing, and see
her embrace cotton’s style and versatility,
along with Emmy Rossum, in the new
commercials from Cotton Incorporated.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. © 2012 Cotton Incorporated.
Emmy’s Closet on TheFabricofOurLives.com resonated
strongly with visitors in 2012.
A print advertisement featuring Camilla
Belle ran in Women’s Wear Daily.
24
audience, from ABC to TLC and CMT.
Extending the television budget into
the digital arena enabled the department to leverage its assets even further to increase awareness and drive
engagement, ultimately reaching 97%
of women in the target audience and
doubling overall impressions.
Promoting the campaign through digital advertising, though, is no longer
about running the commercials as
pre-roll before online videos. Other
avenues the department explored this
year included video series sponsorThe Fabric of Our Lives® campaign launched in April with actress Camilla Belle.
ships; interstitials, where the commercial appears during a slideshow;
interactive pre-roll; and high impact
units, which allow the user to stop
the commercial in order to browse
the clothing featured. The department
also experimented with a mobile
game in 2012 called Fashion Designer,
in which users purchase a kit to create garments and then sell them
in-store. As part of the integration,
users watched the television spots
and then received a free kit featuring
cotton. Logo integration was included
on all cotton garments, which will
live within the game for perpetuity. It
Actress Emmy Rossum, who also starred in the campaign, filmed her commercial in New York.
to one of its celebrities, and yet an-
Billboard® 4 Tastemakers integration,
other way the department was able to
where up-and-coming artists held an
bring The Fabric of My Life® campaign
acoustic concert before being inter-
to life for its target audience.
viewed about their style, also allowed
Strategic collaborations also enabled
the Advertising Department to best
leverage its budget and assets. A
the department to cement The Fabric
of My Life campaign’s connection
®
between fashion and music.
partnership with Alloy, a media and
But the department also pursued
marketing agency, resulted in four
more traditional means of advertis-
custom cotton-centric videos tailored
ing, namely television, to great suc-
to fit the target demographic and
cess, reaching 86% of women 18-34
promoted on Alloy Media’s extensive
almost 13 times over the course of
network: Style Rules featuring fashion
the year. The commercials played on
icon Rachel Zoe. Participating in the
a range of networks to attract a wide
was a unique experiment that yielded
successful results, with more than 26
million impressions, and Advertising
plans to explore similar opportunities
in 2013.
As part of a collaboration with Strategic Alliances to support Cotton’s Road
to the Runway, Advertising implemented a three tiered program in the
fourth quarter of 2012 to build awareness and anticipation for the 24 Hour
Runway Show in March of 2013. The
headline partner is People.com, which
will live-stream the event and drive
submissions to the program through
its platform YourTurn, and is anticipated to garner 110 million impressions.
25
Additionally, further integration will
coast to coast, tying in The Fabric of
South, Northeast, and Southeast, and
occur through an online sponsorship
My Life Campaign that this year fea-
anyone over the age of 13 could sub-
of its coverage of the Golden Globes,
tured Emmy Rossum of New York, and
mit a photo—online or in person—of
which will feature banner advertise-
Camilla Belle of Los Angeles.
a stylish cotton look that represented
ments driving to the program’s online
hub, people.com/cotton24hours. AOL,
a secondary partner, was brought
on to ensure editorial coverage from
Heidi Klum, who will build Cotton’s
fashion credibility through six videos showcasing regional fashion for
®
Cotton’s Road to the Runway kicked
off in November with a submission
period that lasted through the holidays and that ended in January 2013.
cotton fashion in his or her respective
region. To drive submissions, entrants
were incentivized with a sweepstakes
that awarded weekly prizes.
The country was divided into six
Media partner People.com also pro-
“regions”: Northwest, West, Midwest,
moted the submission period, encour-
an anticipated 20 million impressions. Supporting partners, who will
drive engagement and submissions,
include the Web sites Chictopia,
Lookbook.nu, and Polyvore.
Advertising’s work in the trade sphere
complements trade Public Relations
communications through print and
digital advertisements. In 2012, the
department ran 86 print ads in a variety of publications, both domestic
and international, including Women’s
Wear Daily and Textile World, as well
as China Textile Leader, Keystep, and
Eco Textile News. The multi-faceted
communications touched on a range
of subjects, from cotton’s sustainability to general service messaging,
Global Supply Chain Marketing’s
“Fashion Influencers” from each of the six regions have partnered with Cotton Incorporated for
additional promotion.
Cotton University™ initiative, as
well as the Cotton Lifestyle Monitor™
Survey Web site. The department will
continue to collaborate with other
divisions on advertising that supports
trade communications in 2013.
4 – Billboard® is a registered trademark of
Prometheus Global Media.
Strategic Alliances
The Strategic Alliances Department
launched Cotton’s Road to the Runway
in 2012, a lead-in to Cotton’s 24 Hour
Runway Show, which will be held
for the second time in Miami, FL in
2013. The program’s strategy focuses
on celebrating America’s style from
People.com/cotton24hours is the central hub for Cotton’s 24 Hour Runway Show, where users
can submit a photo of their regional cotton style.
26
aging users to submit photos on a
new platform it unveiled called YourTurn. In addition, Style Search Squads
hit the streets in 34 locations across
the country from November through
January 2013 to encourage in person
submissions.
People.com/cotton24hours is the central hub for the program; the Web site
was designed as an intuitive, userfriendly and dynamic experience.
Site visitors could scroll through the
submissions, or search by region,
state, or town to find unique cotton
styles. Cotton’s Style Map shows
the origin of the submissions from
across the country.
A new component this year was the
integration of 6 Fashion Influencers,
one from each region of the country:
Mattie James of Mattieologie, representing the Southeast; Katy Atlas of
Sugarlaws, representing the South;
Keiko Lynn of Keiko Lynn, representing the Northeast; Carly Cristman of
Carly Cristman representing the
Midwest; Lisa Warninger of Urban
Weeds representing the Northwest;
and Julie Sariñana of Sincerely Jules,
representing the West. These Fashion Influencers are well-known style
bloggers, and were chosen not only
because they matched Cotton’s brand
persona, but also because their substantial audiences provided another
Emmy Rossum participated in an SMT to support the Cotton. From Blue to Green.™
denim recycling program.
Strategic Alliance’s efforts were also
in October. While conversing with the
enhanced by several key collabora-
hosts of local morning television pro-
tions. Global Supply Chain Marketing
grams across the country, Ms. Rossum
created a student design contest in
promoted the denim drive by explain-
support of the Road to the Runway
ing its mission and ways in which
and Cotton’s 24 Hour Runway Show.
consumers can participate in it.
The contest engaged students to
submit a design for a cotton look
through Cotton University™ for
a chance to win a trip to the runway
show in March, and for their winning look to walk down the runway.
The program was promoted through
Public Relations efforts, which included an Interactive News Release (INR),
and through social media, driving
traffic from Facebook, Twitter, and
TheFabricOfOurLives.com to the central hub to encourage submissions
The grant program, which was
launched in 2011 to distribute the
UltraTouch™5 Denim Insulation,
awarded materials to a hospital, a performing arts center, and to Habitat for
Humanity affiliates in 2012.
Reaching the consumer at point-ofsale remains an integral part of the
denim drive, so with that in mind the
department partnered with American
Eagle Outfitters for the second year in
a row. The collaboration occurred in
and build awareness.
October in all 850 retail stores across
launched a new component in support
The bloggers helped cull the list of
The Cotton. From Blue
to Green.™ Program
submissions to 48 finalists from each
The Cotton. From Blue to Green.™
avenue to promote the program
even further.
region which they felt best represented their regional style. Those finalists
will then go head-to-head in the voting phase of the program, which will
begin in mid-January 2013.
denim drive continued to grow in 2012.
Building on Emmy Rossum’s star power, Strategic Alliances worked with
the public relations department to
execute a Satellite Media Tour (SMT)
the country. This year, American Eagle
of the drive: a social program called
Recycle. Rejean. Contest. which encouraged consumers to submit a photo of their volunteerism for a chance
to help install the UltraTouch™ Denim
Insulation at a Habitat for Humanity
project in New Orleans next spring.
27
Continuing its focus on education and
The launch of The Fabric of My Life®
designers, and encouraging celebrity
outreach at the college level, Strategic
Campaign, which this year featured
publicists to bring their clients for styl-
Alliances brought the Cotton. From
actresses Emmy Rossum and Camilla
ing as well as press interviews. Dur-
Blue to Green.™ denim drive to seven
Belle, was one such initiative. The
ing the upfronts, the PR department
college campuses in 2012: University
department developed a commu-
created “The Cotton Experience” for
of Kentucky, Texas Tech, Simmons
nications strategy that included an
Caravan, with a specially-designed
College, and the Fashion Institute of
Interactive News Release (INR), com-
closet that showcased the clothing
Design and Merchandising (FIDM) in
prised of the 30-second television
Emmy Rossum and Camilla Belle wore
Los Angeles, San Francisco, Irvine and
commercials, B-Roll and customized
in their respective commercials. The
San Diego. The department enlisted
video from the talent. Exclusive news
Cotton Experience positioned cotton as
the support of an outside experiential
stories were timed to maximize ex-
the fiber to use when designing or pur-
marketing agency to help execute
posure in trade and consumer press
chasing fashionable garments.
the fall college program, which has
before the commercials aired in early
been executed at 62 schools over the
April. The effort resulted in 474 indi-
course of the last seven years.
vidual news items totaling over 24
Corporate responsibility is another
million impressions.
Sponsoring a booth at the blogging
conference BlogHer ‘12, which was
held in New York in August, provided
a venue for PR to educate the nearly
successful avenue for the program to
Building on the star power of Emmy
5,000 attendees, whether as consum-
pursue; several companies encour-
Rossum, the PR Department later en-
ers or as journalists. The three-day
aged employees to give old denim
gaged her in October to promote the
conference enabled the department
a new life, including American Eagle
Cotton. From Blue to Green.™ denim
to share the range of Cotton Incorpo-
Outfitters, Harley Davidson and Mon-
recycling program through a Satellite
rated resources, social media oppor-
santo. Another participant this year
Media Tour (SMT). That SMT garnered
tunities, and other information. The
was 13 year-old Erek Hanson, who
20 clips for an ultimate reach of more
department also offered free flavored
has collected more than 13,000 denim
than 27.4 million.
gourmet cottonseed oil samples to
items since 2009.
The May upfronts, where television
visitors, showcasing the range of uses
for the cotton plant, and had informa-
Ultimately, the Cotton. From Blue to
networks preview their fall lineup of
Green.™ program collected more than
new shows to advertisers like Cotton,
166,000 pieces of denim in 2012. Plans
provided a unique opportunity for the
The department also generated a
are already underway for 2013, when
Public Relations department to col-
number of consumer-facing press
the program will collect its millionth
laborate with Caravan Stylist Studio,
communications to promote cotton as
pair of denim jeans.
a business that attires celebrities for
denim and as a versatile alternative
high-profile events. An additional facet
to traditional synthetic bridal gowns.
of Caravan is to support the New York
“The Jeaneology of Denim,” which
Garment District by promoting local
was released on denim’s 139th birth-
5 – UltraTouch™ Denim Insulation is a
registered trademark of Bonded Logic, Inc.
tional collateral on hand.
Public Relations
The Public Relations Department
promotes the work of all Cotton Incorporated divisions to elevate the
perception of cotton and the cotton
industry at the consumer and trade
level. In addition, the department also
executes its own programs to achieve
the same goal of visibility and positive
perceptions of cotton.
A digital banner ad promoting the July 4th ‘Living Flag’ event in Oviedo, FL.
28
Mary Murphy of “So You Think You Can
Dance” stopped by the Caravan Stylist
Studio in May.
The redesigned CottonLifestyleMonitor.com site launched in mid-2012.
day in May to maximize coverage,
ing departments to support Cotton’s
In May, the Public Relations depart-
received 11 clips for a total audience
Road to the Runway, the program
ment led the media outreach sur-
of more than 700,000. And “Unique
designed to promote Cotton’s 24 Hour
rounding the “Great Ideas in Cotton”
Brides Say ‘I Do’ to Cotton,” which
Runway Show, which will be held for
technical conference held in Hong
was released during wedding season
the second time in Miami in 2013. Cot-
Kong in coordination with Cotton
in June, received 17 clips for an audi-
ton’s Road to the Runway kicked off
Council International. The conference
ence of more than 1.8 million.
November 12 and was supported by
was supported by media outreach,
an interactive news release (INR). The
a pre-event announcement, a post-
department also engaged an outside
event summary of the presentations,
agency to assist with promoting each
and a stand-alone press announce-
phase of the program, and the agency
ment about a collaborative trial with
will continue to assist with promo-
DuPont Industrial BioScience. The ef-
tional efforts in 2013 in support of Cot-
forts resulted in coverage in key trade
ton’s 24 Hour Runway Show.
publications and the strengthening
On the Fourth of July, Cotton was part
of a “Living Flag” Event at Oviedo
Mall in Oviedo, FL. The Independence
Day Celebration created a “giant
salute” to the U.S.; the first 1,000
people who registered received a free
red, white or blue cotton T-shirt, supplied by TS Designs, a North Carolina
of the company’s position as a con-
Sustainability & Textile Trade
vener and educator to the industry.
friendly event capitalized on the grow-
In conjunction with the Agricultural &
Ultimately, the conference and subse-
ing trend of celebrating “Made in
Environmental Research Division, the
America,” and had a significant turn-
Public Relations Department oversaw
out. Thanks to its timeliness, the event
the layout and design of a public-
was covered by numerous outlets,
facing executive summary of the re-
4.9 million.
and ultimately garnered 99 clips for
cent Cotton’s Life Cycle Inventory and
To maximize user-friendliness and
an audience of more than 6.3 million.
Life Cycle Assessment of Cotton Fiber
aesthetic appeal of the CottonLife-
and Fabric; which now resides on the
styleMonitor.com Web site, the site
company’s sustainability Web site,
was redesigned in 2012 with new
Cotton Today.
features that enable the department to
cotton-centric company. The family-
To further showcase cotton’s versatility, the department collaborated with
the Strategic Alliances and Advertis-
quent coverage resulted in 28 articles
in trade publications and Web sites,
with combined impressions of over
29
directly manage updates and posting
ment of Cotton Incorporated at the
and Cotton Incorporated that aims to
of articles and charts. The new Cotton-
University’s Campus Sustainability
increase Chinese consumers’ interest
LifestyleMonitor.com is now updated
Day on October 24, an event that
in the benefits, versatility and fashion-
weekly, and includes dynamic photos,
garnered significant press coverage.
ability of cotton and cotton products.
downloadable charts, podcasts, and
The department also created a video
extensive articles that highlight rel-
documenting the joint efforts by the
evant findings from the Monitor sur-
University and Cotton Incorporated,
vey, which has interviewed more than
which can be viewed on Cotton Today.
80,000 consumers since its inception
The campaign kicked off with an April
event with the theme “Mian [Pinyin
for Cotton] is…”.Three stars, Greeny
Wu, lead singer of the Taiwanese band
Sodagreen; Tong Liya, an actress;
in 1994.
China
Monitor data also continued to attract
The China program, now in its sev-
lifestyle media maven, attended the
interest in the media this year, as well
enth year, represents a collaboration
event and shared their answers
as the industry. Well-known media
between Cotton Council International
to “Mian is…” and their own cotton
and Sam Lee, a Chinese fashion and
outlets such as TAG USA, Affluent
Insights, Bloomberg, Dow Jones and
Lucky contacted the department directly for data, as well as companies
like Ralph Lauren, Deutsche Bank,
and the consulting firm Kang & Lee.
In addition, the editorial partnership
with The Robin Report continued in
2012, enabling the Public Relations
department to supply monthly articles
promoting the Lifestyle Monitor™
survey and its extensive data.
The department also documented
collaborative research between New
Mexico State University and AERD,
to promote cottonseed oil-to-fuel as a
“cradle-to-cradle” process that keeps
The redesigned Web site featured a more logical, intuitive user interface.
waste out of landfills. Cotton Incorporated helped fund research on glandless cotton at the university’s Leyendecker Plant Science Research Center,
in hopes that its cottonseed might be
more easily converted into food for
human consumption. The university’s
Sodexo Campus Services became
involved, and began using cottonseed
oil in its on-campus fryers; once the oil
was exhausted, it was converted into
biodiesel for use in two on-campus
vehicles used by Campus Services and
the Plant Science Research Center. PR
assisted in the promotion of NMSU’s
sustainability efforts and the involve-
Greeny Wu, a Key Opinion Leader, designed his own cotton space for the “Mian Is…”
April kick-off event.
30
The April event was attended by more than 90 media journalists from across China.
fashion and lifestyle. The campaign,
The campaign was supported through
co-sponsored by Cotton Incorporated
a variety of tactics: a revamped Web
and Cotton Council International,
site and promotion on Weibo, China’s
aims to increase Chinese consumers’
version of Twitter, which garnered
interest in the benefits, versatility and
more than 276 million impression,
fashionability of cotton and cotton
as well as traditional media publicity
products. The event also debuted a
and video promotion. The new Web
new series of videos featuring the
site launched on April 25 to tie-in
KOLs, and the campaign will continue
to the kick-off event, and featured a
to leverage traditional and social me-
more logical, intuitive user interface.
dia platforms to engage consumers
It also better integrated social outlets,
and promote awareness through the
enabling visitors to share content
end of 2012.
on social networking sites like Sina
The event was attended by more than
90 media journalists from all over the
country, and featured an exclusive
partnership with Sina Weibo and
Weibo. All told, video promotion
received over 25 million impressions,
with traditional coverage garnering
707 clippings.
Youku.com. A range of digital PR toolkits were also used during the event,
including a Sina Weibo interview
with the KOLs.
31
Finance
The Finance Division is comprised of the Accounting Department, which supports the company’s
mission by providing analyses and information, and by formulating and enforcing company
policies that safeguard company assets; Treasury & Investment Services, which is responsible for
the management of the financial assets of the Company—including cash, credit, and the employee
retirement plans; and the Information Technology Department, which functions as the service
and support system for Cotton Incorporated.
32
Progress by Division > Finance
Accounting
The Accounting department works
with all divisions within Cotton Incorporated, from the formulation of the
budget to its final report. Each year,
an annual plan and proposed budget
is developed (“budget book”). The
budget book process begins about
nine months prior to the start of the
budget year with an estimate of total
funds that will be available for ex-
department facilitates the formulation
a positive report at the conclusion of
of the budget book by coordinating
this process.
with each division a written discussion of the year’s strategic direction,
long-term outlook and how funds are
to be allocated against the goals the
division plans to achieve. Using this
information, a formal budget book
is established and presented to the
Board of Directors of both Cotton Incorporated and the Cotton Board.
Following the external audit process,
Accounting finalizes the Actual to
Budget Report. This report summarizes the expenses that were incurred
and recorded and how they compare
to the budget. The department solicits
feedback from each division on
differences between actual costs incurred and what was budgeted. This
penditure. Using this estimate, the
Once the budget is approved, Ac-
report is shared with both the Cotton
Accounting department is charged
counting is charged with tracking
Incorporated Board of Directors and
with developing an operational bud-
spending by each division against its
the Cotton Board.
get along with the CEO and the VP of
goals. This effort is coordinated with
Administration. The department then
each division, which is assigned a
works with each division on their
tracking cost center to use for paying
needs for certain operational budget
costs incurred. These costs are tracked
items as necessary. The remaining
throughout the year and weekly re-
funds available are allocated to pro-
ports are available for each division
gram costs for Cotton Incorporated.
to review their actual expenditures
Representatives from across all divi-
against their budget. Accounting han-
The Accounting Department also
performs a number of other functions,
within and outside of Cotton Incorporated. These functions include:
• Providing monthly financial reports
to the Cotton Board.
• Performing analysis to ensure
dles all investigations and follow-ups
compliance with various state and
for any costs that are not understood.
federal tax law and report as
division’s anticipated goals. Follow-
Accounting also works with each di-
required to governing entities. This
ing this discussion, the Accounting
vision to ensure they are accurately
sions convene to discuss how the
program funds will be divided and the
capturing the nature of expenditures
with that are defined by Cotton In-
2012 Budget (in thousands)
corporated policy. This includes the
type of expense, its proper authoriza-
Research
tion and compliance with the Cotton
Product Development &
Implementation
8,882
Agricultural Research Core
9,851
Agricultural Research
State Support
2,896
the Accounting Department has mul-
Fiber Quality Research
2,618
tiple year-end reporting requirements.
Board contract.
At the conclusion of the budget year,
First, the department undergoes an
Marketing
Consumer Marketing
29,817
Global Supply Chain
Management
13,274
external audit. This consists of an independent audit firm working on-site
requires support from numerous
divisions within Cotton Incorporated.
• Managing fixed assets in coordination with the Administration division.
• Working with Human Resources to
ensure payroll is timely and accurately completed.
• Communicating with the USDA
as needed.
• Providing support for the filing of
various insurance requirements
Cotton Management Systems
3,399
corded the expenditures of Cotton In-
Treasury & Investment
Services
Importer Support Programs
2,396
corporated, and how the department
Treasury & Investment Services is
maintains compliance with policy and
responsible for the management of
and reviewing how Accounting re-
Corporate Strategic Planning &
Program Metrics
1,877
procedures. It is with the aid and com-
the financial assets of the Company—
Administration
4,990
munication of all divisions throughout
including cash, credit and the employ-
the year that the department receives
ee retirement plans.
Total
80,000
33
Progress by Division > Finance
The department monitors the day-
Incorporated employees. In addition,
IT worked with each Cotton Incorpo-
to-day cash and payables activities
IT researches, develops, and imple-
rated department to review, organize,
of the six Cotton Incorporated of-
ments customized technologies, sys-
and update their existing content for
fices worldwide. This encompasses
tems, applications, and solutions when
the site, as well as to create new con-
monitoring receivables, forecasting
out of the box thinking is required to
tent when needed. Engaging layout
of Company funding requirements,
solve end user real world needs.
designs were created that integrated
oversight of all banking transactions,
and foreign currency exchange. The
department works with the staff,
bankers, and auditors in each location, whether foreign or domestic,
and handles the funding of each foreign office operating account as well
as foreign payroll and taxes.
Information Technology
In 2012, through a collaborative effort
among several divisions, IT developed
a customized yet flexible hardware
and software barcoding solution to fa-
the new site’s aesthetics. The infrastructure uses the Percussion WCM
software which provides:
• A highly scalable architecture
cilitate the collection of FABRICAST™
to meet the rigorous high-speed
request information from tradeshows,
publishing requirements and
events, and meetings. The product
page counts.
focused on streamlining data entry,
improving data integrity, and reducing
response time in delivery of technical
• Integration with existing technology
to protect sound legacy investments.
• Shared technology and
The mission of the Information Tech-
data and fabric swatches to custom-
nology (IT) department is to assist
ers. The implemented solution pro-
Cotton Incorporated divisions, depart-
vides a robust database application
ments, and employees in successfully
and platform with expanded reporting
branding, and improved quality
executing research projects and pro-
and metrics that streamlined an out-
and “findability” of information
grams in an effort to achieve strategic
dated time consuming process.
and services.
goals as well as provide solutions for
The IT department also managed the
cotton industry clients and consumers requesting cotton research and
market information. IT provides assistance to users in many methods and
offerings such as agile, reliable, wellorganized and collaborative technologies, systems, services, solutions and
strategies in a timely, cost-effective,
secure, and professional manner
to enhance the company’s ability to
increase the demand for cotton, and
to compete successfully in the global
marketplace. IT successfully provides
these services and support through
effective leadership, communication,
teamwork, technical innovation and
continuous improvement.
IT department efforts include managing e-mail, anti-virus, anti-spam, network access, web access, application
and web development and support,
data storage, backup and archive,
training, help-desk, system procurement, setup and support for all Cotton
content re-use.
• Consistent user experience and
• An improved, dynamic experience,
cottoninc.com portal re-launch, which
inviting public participation, that
now provides fast, easy access to cot-
makes use of the latest technologies.
ton-related information and services
to growers, ginners, mills, retailers,
universities, and other major industry
visitors. This user-friendly portal aggregates information from 16 departments within Cotton Incorporated with
the goal to provide an intuitive user
experience, consistent branding, and
more easily accessible cotton research
and market information and services.
• Brand and message consistency.
• More content in video form, often
combined with other graphical and
text based content.
• Flexibility, both technically and
architecturally.
Cotton Incorporated has a tremendous
amount of informative content that
lends itself perfectly to the Web. The
The site’s navigation is both engaging
new cottoninc.com shares that content
and appropriate given the breadth
in innovative ways in order to promote
of the site. Five divisions, (Corporate,
the use of cotton both domestically
Fiber, Product, Consumer, and Sus-
and internationally. The enhanced Web
tainability) are designed with com-
experience enables visitors to learn
monality, so the site has continuity,
more about Cotton Incorporated, as
yet provides each division with a
well as to access information that best
distinct visual identity. The site was
matches their interests.
designed with in tab-logic to enable
visitors to easily orient themselves
and find the information they need.
34
Administration
Five departments comprise the Corporate Administration Division: Board of Directors Services;
Human Resources; Intellectual Property & Contracts; Corporate Office and Facility Services; and
Corporate Compliance. The Division provides essential services to the other operating areas
within the Company.
The key objectives of the Division are to (1) Provide support to Board members; (2) Maintain
a work environment conducive to productivity and fulfillment of the Company’s mission;
(3) Provide legal services as liaison between our staff and outside legal counsel; (4) Provide
recruiting, benefits management, and training and development services to the company;
and (5) Protect the assets of the Company by assessing and implementing well-defined
risk management strategies, and a Company-wide safety program.
35
Progress by Division > Administration
Board of Directors Services
Human Resources
The Cotton Incorporated Board of
The Human Resources Department
Directors determines the Company’s
(HR) manages the Company employee
IPC has continued to diligently review
mission and strategy, and ensures
benefits program, employee relations,
its trademark and patent portfolios so
effective organizational planning. The
recruitment and retention of employ-
as to ensure these intellectual prop-
Board of Directors Services Depart-
ees, and offers training and develop-
erty assets are rationalized relative to
ment serves as the liaison between
ment sessions to Cotton Incorporated
the Company’s strategic goals.
the Company and the Board, coor-
managers and employees.
A key objective in 2012 was to more
The Department continued its an-
closely manage outside legal counsel
nual comprehensive review of the
costs by utilizing in-house expertise
Company benefits program, working
and performing certain legal tasks in-
with the internal Compensation and
house where appropriate. These efforts
Benefits Committee to maintain costs
have resulted in significant cost sav-
and provide a competitive benefits
ings for the Company.
package for employees. This year,
Educational outreach continued to
the HR department enhanced the
be an important initiative in 2012
The most significant accomplish-
Company’s dedication to employee
and emphasis was placed on the IPC
ment this year was in working with
wellness by hosting a number of
team being a business partner to the
the leadership of the Cotton Board’s
on-site seminars and health fairs.
Cotton Incorporated staff in the U.S.
HR was also engaged in recruiting
and abroad.
dinating all meetings and meeting
content associated with the Board. In
addition, Board of Directors Services
works with the USDA to coordinate
the Caucus meetings for each of the
cotton-producing states who nominate new Directors or Alternates to
serve on Cotton Incorporated’s Board.
Membership to negotiate two important documents—the Contract
for a number of vacant full-time, part-
research projects; and manages all
office leases.
the Company. The department contin-
Corporate Office &
Facility Services
ues to refine recruiting and selection
Corporate Office & Facility Services
processes in order to hire the best
(COFS) in Cary and New York is re-
candidates for the Company.
sponsible for managing and maintain-
The department continues to provide
ing Company facilities, office environ-
valuable coaching sessions and re-
ment, furnishings, supplies, and voice
sources for the management team
telecommunications; and developing
is the “how.”
and staff in all areas.
and maintaining vendor relationships
The Board also reviewed and updated
Intellectual Property &
Contracts
vironment conducive to productivity.
Intellectual Property & Contracts (IPC)
meetings with a greater number of
manages the intellectual assets of
attendees in the Cary facility, COFS
the Company, which include patents,
completed a renovation and expan-
trademarks, and copyrights. In addi-
sion project on one of the main con-
tion, this group serves as legal liaison
ference rooms in the Textile Research
between Cotton Incorporated staff and
Center. The square footage of the
outside legal counsel; is responsible
space was doubled and the seating
for the licensing of patents and trade-
was changed to make this room more
marks; drafts, reviews, and negotiates
versatile in accommodating meeting
contracts; provides administrative
and food service events.
between Cotton Incorporated and the
Cotton Board, and the Memorandum
of Understanding (MOU) between
the two organizations. The Contract
outlines the responsibilities and deliverables of both organizations and
describes the “what.” The MOU provides more detail about the roles and
responsibilities of the two Boards and
the Company By-Laws. The most notable change was to the formula used
to determine representation on the
Board. Previously, bales in each state
were calculated based on the USDA
Ginnings Report using 480 lb. bales
ginned in each state. Going forward,
Board positions will be calculated
based on actual bales produced in
each state with data provided by the
USDA National Agricultural Statistic
Service (NASS).
time, and temporary positions within
to provide employees with a work enIn order to better accommodate more
services for all company sponsored
36
Progress by Division > Administration
An engineering assessment was performed providing valuable feedback
and recommended system enhancements for the Laboratory steam system. Based on the recommendations,
COFS worked with our HVAC vendor
to perform all major recommended
enhancements. The result will be less
down-time in the laboratories and
better efficiency in the operation of
the systems.
The Consumer Marketing Headquarters has been located at 488 Madison
Avenue in New York City since 1998.
In order to update the office, a number of improvements were completed
in 2012. A new conference room was
constructed, two additional private
offices were created, enhanced storage space was created, and the break
rooms and rest rooms were renovated
with new cabinetry, sinks, fixtures
and appliances.
Corporate Compliance
Corporate Compliance is focused on
programs and activities related to the
areas of corporate compliance and
risk management. The department is
responsible for overseeing the management and administration of corporate business licenses, non-financial
corporate filings, company-wide
policy and procedures, the safety
program, property and casualty insurance, and company travel.
Because safety is of primary importance to the Company, revisions were
made to the Emergency Evacuation
and Preparedness Plans for both the
Cary World Headquarters and the New
York Consumer Marketing Headquarters. Cotton Incorporated is fortunate
to have more than 100 employees
between its Cary and NY offices who
volunteer to assist in emergency evacuations and/or medical emergencies.
Business Continuity Plan for Cotton
Incorporated. The plan will allow the
Company to react quickly and continue operating should the facility in
Cary be destroyed or if we are not
able to occupy the building for the
foreseeable future. Communications,
connectivity, real estate, payroll and
accounting, and a process for securing and recovering building assets are
just some of the topics addressed by
the plan.
The Company Travel Policy was also
reviewed in 2012 and trip notification and approval guidelines, travel
itineraries, travel risk assessment and
Company protocol for alerts and advisories were all updated. Corporate
Compliance hosted an International
Travel Forum on site in Cary, where a
representative from our security consultant, The Anvil Group, discussed the
services offered by the Anvil group and
provided updated safety guidelines for
Corporate Compliance is working
the top 25 countries most visited by
with an internal group of employees
our employees for business.
to oversee the development of a
37
Highlights
Agricultural &
Environmental
Research
Hosted the Crop Management
for HVI® testing and five AATCC, four
while maintaining cotton contract
ASTM, and two TESTEX proficiency
HVI® specifications
tests for yarn and fabric.
The PEL installed three new instru-
Seminar in Tunica, MS which more
ments to replace older, problematic
than 200 people attended
equipment: the AFIS® Pro2 Fiber
Hosted the 8th biennial International
Cotton Genome Initiative Research
Conference, the first to be held in
the U.S.
Collaborated on the Cotton Irrigation
Guide, a 60 page reference document for growers
Achieved a breakthrough in sequenc-
Tester, MDTA3 Microdust Trash
Tester, and a yarn reel for skein
winding. The PEL also upgraded the
UT5 Yarn Evenness Tester with a new
automatic balance for yarn count.
The Quality Research group funded
14 research projects at five research
locations across the United States
and in Australia.
ing the cotton genome in collaboration with 31 other organizations,
the results of which were published
in Nature
Collaborated on an interdisciplinary
research project at NMSU to demonstrate the potential of cotton as fiber,
feed, food, and fuel
Fiber Competition
Product Evaluation
Laboratory (PEL)
Product Evaluation Laboratory completed testing of over 33,500 fiber
samples, 124 yarn lots, and 1,800
fabric samples in support of Product
and Agricultural & Environmental
Research efforts.
PEL staff successfully completed
and excelled at four CSITC, three
Bremen, and 12 Check Level tests
Cotton Management System™
Implemented and distributed
MILLNet™ software version 4.7.6
MILLNet version highlights:
Improvements to hand-held tag
Distributed EFS®-USCROP™ software version 6.0.4 to 63 licensees
Completed project code name
Demeter, a Web-based version
of EFS-USCROP software
EFS Implementation staff handled
2,092+ contacts and 78 service
visits worldwide.
Hosted the 2012 EFS™ Users
Symposium in Bangkok, Thailand.
Twelve representatives from four
Thai licensees and two potential
licensees attended the symposium
Conducted four EFS training seminars for 16+ software users
Signed the first MILLNet licensee
in Peru. They use 100% U.S. cotton.
Completed the translation and
printing, improved shipment
implementation of MILLNet help
receipts using handhelds, report
files in Spanish and Chinese
modifications, modifications to
picking by bale number, and an
option to read the scale weight
while printing bale tags from
the portable printer
Implemented an interface where a
hand-held spectrophotometer can
be used to gather Rd and +b data on
Distributed two Fiber Management
Update newsletters to 498 subscribers (307 via e-mail)
Distributed 128 of the 2011/2012 U.S.
Cotton Fiber Charts; electronically
distributed Weekly Crop Reports to
580+ subscribers
non-HVI®-tested cotton bales
Released MILLNet for Merchants™
software version 7.0.8 that includes
a new pick option to reduce the
number of warehouse stack locations required to pull a truck load
38
Highlights
Global Supply
Chain Marketing
Participated in 70 industry events
Delivered 240 trend forecast
presentations to more than 1,195
companies, with more than 2,200
individual attendees during 2012
Retail adoptions of TransDRY®
moisture management technology
innovation consultants and an
by Lilly Pulitzer, JC Penney,
interdisciplinary team to custom-
and Athleta
ize and implement the web-based
Retail adoptions of STORM
COTTON™ technology by Cabela’s,
create a collection of denim jeans
using less water, energy, and
chemistry than traditional denim
finishing equipment
Worked with AERD and the USDA
Cotton Utilization and Chemistry
Researchers to certify cotton fiber
as biobased; as a result, cotton
in nonwovens is now eligible for
BioBased® status
Hosted the “Great Ideas in Cotton”
conference in Hong Kong; more
than 350 attendees representing 108
companies and 11 countries were
introduced to new ideas to enhance
their cotton business
Launched Cotton University™
in conjunction with the Importer
Support Program
Conducted approximately 770
meetings with more than 200
brands, sourcing companies,
and retailers
Hosted The Cotton Forum in Mexico,
104 attendees from 27 U.S. brands /
retailers and 38 Latin American
suppliers
Introduced a Seal of Cotton licensing
program with Mexican retailer,
Suburbia, which resulted in consumer exposure of the Seal of Cotton in
Mexico through a $1 million dollar
consumer advertising campaign
Imaginatik™ platform
Identified savings of more than
Bermuda Sands Apparel, and
$6 million in two U.S. mills through
JC Penney
a pilot program, which will continue
Collaborated with PDI and Spanish
denim manufacturer Jeanologia to
Took the lead in working with
Product Development &
Implementation
377 in-house dyeing and finishing
projects were completed; 206 proj-
into 2013
Corporate Strategy &
Program Metrics
Delivered 96 presentations and
ects initiated to support technology
participated in 54 meetings on fiber
adoptions; nearly 12,000 FABRI-
economics and market research
CAST™ samples requested
involving more than 3,000 industry
Distributed 5,820 technical bulletins;
the most requested bulletin was
Denim Fabric Manufacturing
Collaborated with GSCM and Spanish denim manufacturer Jeanologia
to implement technologies that
use less water, energy, and chemistry in a unique collection of 10
denim jeans
Worked with BPD Wash House
and Moiré, also in tandem with
GSCM, to produce a patterned
denim collection
Key adoptions of the 2012
FABRICAST™ collection include
Mark’s Work Wearhouse, JC Penney,
and Aztex
Continued to support ISP education
workshops (for industry and students) through teaching and tours
More than 70 projects were completed in the Color Services Lab,
while more than 180 projects were
completed in the Dyeing and Finishing Applications Lab, and more than
50 projects were completed in the
contacts and more than 450 companies in the U.S., Europe, Turkey,
China, Hong Kong, South Korea,
Japan, Colombia, and Mexico
Developed 15 Supply Chain Insights
including the biennial ten country
Global Lifestyle Monitor Insights
series and publications on quality
and fiber substitution, sustainable
shoppers, and denim
Produced 12 Monthly Economic
Letters in six languages, and
12 Executive Cotton Updates in
four languages
Collaborated with Cotton Council
International on research initiatives
including the ongoing Chinese and
Indian Retail audits
Provided market data and retail intelligence to aid in the development
of the 2012 FABRICAST™ collection
Conducted research and analysis
in conjunction with the Mexico
City office to determine Mexican
consumers’ preferences for
cotton in apparel
Digital Printing Lab.
39
Highlights
Established the company-wide
As online pre-roll, The Fabric of
Partnered with American Eagle
Corporate Innovation Strategy and
My Life commercials were viewed
Outfitters for the second year
sponsored two corporate-wide
more than 170 million times in 2012
in a row to promote the Cotton.
innovation challenges: Smart Tips
for Clothing Care and Making the
Case for Cotton
Collaborated with the interdisciplinary Sustainability Working Group
on activities related to the Cotton
Life Cycle Assessment of Cotton
Fiber & Fabric
Partnered with PDI to advance staff
knowledge and use of sustainable
and repeatable processes that foster
breakthrough innovation
Produced 5 podcasts to educate
cotton users on timely cotton information, such as pricing and the
effects of cotton pricing on retail
Published and presented research
on performance features and laun-
®
More than 2 million consumers
visited TheFabricofOurLives.com;
an additional 160,000 consumers
visited the mobile optimized site
Reentered the Mexican market with
trade outreach after a 10 year absence with two print ads designed to
promote licensing the Seal of Cotton
The “Pack Your Closet with Cotton”
contest, which ran for eight weeks
online, ultimately had more than
66,800 entries, and delivered over
130,000 new Facebook followers
Grew Cotton’s social media presence; followers of the consumerfacing Facebook page grew over
700% in 2012, delivering over 704
million impression in 2012
dering practices at two AATCC
From Blue to Green.™denim
recycling program in all 850
stores nationwide
Received more than 166,000
pieces of denim for the Cotton.
From Blue to Green.™ program;
the denim is diverted from landfills
and once manufactured into
Ultra Touch™ Denim Insulation,
a portion of the insulation is provided to communities in need
Public Relations
Coverage of The Fabric of Our Lives®
campaign in 2012 campaign totaled
504 clips, with an audience of more
than 25.6 million.
Redesigned CottonLifestyleMonitor.
com, an industry Web site, with a
conferences with requests for fol-
Strategic Alliances Highlights
more logical and intuitive interface
low-up information and to use
Garnered approximately 4,000
of data
the information in other forums
Consumer Marketing
Advertising
Reached 97% of the target demographic (women 18-34) through
television and Internet advertising
Emmy’s Closet on TheFabricofOur-
submissions from across the
country for Cotton’s Road to the
Runway program
Style Search Squad street teams
visited 34 cities across the country
to snap photos of individuals with
unique cotton style and encourage
submissions for the Road to the
Runway program, the pre-promo-
Lives.com, which showcased gar-
tional program for Cotton’s 24 Hour
ments available at retail similar to
Runway Show. An online portal
what campaign star Emmy Rossum
allowed for submissions for any-
wore in the commercial, received
where in the country.
more than 650,000 visits, delivered
over 200,000 video views and
drove over 30,000 consumers to
retailer websites
Brought the Cotton. From Blue to
Green.™ denim recycling program
to seven college campuses in 2012:
that better highlights the site’s wealth
Developed and distributed three
distinct versions of the Life
Cycle Assessment and Life Cycle
Inventory of Cotton Fiber & Fabric
for the industry
Collaborated with AERD and New
Mexico State University on “Getting
More Out of Cotton” video, demonstrating cotton’s utility beyond
a textile fiber
Developed a Satellite Media Tour
for Emmy Rossum to promote the
Cotton. From Blue to Green.™denim
drive, which garnered 20 clips for
an audience of more than 27 million
University of Kentucky, Texas Tech,
Simmons College, and the Fashion
Institute of Design and Merchandising (FIDM) in Los Angeles, San
Francisco, Irvine and San Diego
40
Highlights
Administration
Worked with the leadership of
Cotton Incorporated’s Board
and the Cotton Board’s Membership
to negotiate a new Contract
Installed a new conference room
and two private offices in the
New York office, and renovated the
break rooms and rest rooms
Revised the Emergency Evacuation
and the Memorandum of Under-
and Preparedness Plans for both the
standing (MOU) between the
Cary and New York offices
two organizations
Engaged in recruiting for a number
Collaborated with an internal group
to oversee the development of
of vacant full-time, part-time,
the Business Continuity Plan and
and temporary positions with the
revised the Company Travel Policy
Company
Renovated and expanded one of
the main conference rooms in the
Textile Research Center to make
it more accommodating for meetings and other events
41
Board Members
Corporate & Board Officers
Corporate Officers
Board Officers
Executive Committee Members
J. Berrye Worsham
Jay Hardwick
Steven Clay
President & Chief Executive Officer
Chair
Agricultural Research Committee
John A. Morgans
BB Griffin
Tutt Sullivan
Vice President, Administration &
Vice Chair
Consumer Marketing Committee
Mark Watte
Larry Starrh
Secretary
Assistant to the President
David N. Byrd
Senior Vice President &
Chief Financial Officer
Executive Officers
Richmond “Ric” S. Hendee
Senior Vice President,
Consumer Marketing Services
Dahlen Hancock
Treasurer
Committee
John Olson, III
Research and Development
Committee
KC Gingg
Member-At-Large
Mark A. Messura
Senior Vice President,
Kim S. Kitchings
Vice President, Corporate Strategy &
Program Metrics
Katsuro Ishida
Vice President, Supply Chain
Marketing Asia
Kater D. Hake
Vice President, Agricultural &
Environmental Research
Michael D. Watson
Vice President, Fiber Competition
R. Michael Tyndall
Vice President, Product
42
Board Members
Southeast Region
Alt. Crawford, Johnny L.
Dir. Robinson, Brian T.
Chula, GA 31733
Moultrie, GA 31788
Alabama
229.382.6599
229.859.9132
[email protected]
[email protected]
Atmore, AL 36502
Dir. Cromley, Lee
Alt. Perry, Louie
251.714.3064
Brooklet, GA 30415
Moultrie, GA 31768
[email protected]
912.842.2700
229.324.2796
[email protected]
[email protected]
Dir. Brooks, Jimmy
Alt. Marsh, Alan
Madison, AL 35756
Alt. Lee, Chuck
256.353.9142
Pembroke, GA 31321
[email protected]
912.823.3626
Dir. Isbell, Neal
Dir. Haddock, Hank
Muscle Shoals, AL 35661
Damascus, GA 39841
256.335.4467
229.725.4202
[email protected]
[email protected]
Alt. Vandiver, Phil
Alt. Dollar, Hugh
Madison, AL 35757
Bainbridge, GA 39818
256.837.5543
229.248.2750
[email protected]
[email protected]
Florida
Dir. Lee, Ronnie
Dir. Davis, Jerry H
229.995.2616
Jay, FL 32565
850.341.8862
[email protected]
Bronwood, GA 39826
[email protected]
Alt. Gay, Jeremy
Matthews, GA 30818
Alt. Smith, Lewie Joe
Jay, FL 32565
850.675.4318
[email protected]
706.547.6471
[email protected]
Dir. Murphy, Van
Quitman, GA 31643
Georgia
Dir. Coley, Ron S.
229.263.8936
[email protected]
Savannah, GA 31411
Alt. Burch, Tim D.
229.776.6908
Newton, GA 39870
[email protected]
229.734.5944
North Carolina
Dir. Griffin, BB
Lewiston, NC 27849
252.348.2465
[email protected]
Alt. Dunlow, David M.
Gaston, NC 27832
252.589.1990
[email protected]
Dir. Newton, Marshall M.
Raeford, NC 28376
910.875.1154
[email protected]
Alt. McGougan, Bill
Lumber Bridge, NC 28357
910.875.2952
[email protected]
Dir. Slade, Taylor
Williamston, NC 27892
252.809.2125
[email protected]
Alt. Lassiter, Donny L.
Conway, NC 27820
252.539.4434
[email protected]
[email protected]
43
Board Members
Southeast Region
(continued)
Mid-South Region
Dir. Weaver, Stewart
Arkansas
870.735.5056
Edmondson, AR 72332
[email protected]
South Carolina
Dir. Burns, Joe
Dir. Brown, Carl E., Jr.
Rector, AR 72461
Alt. Felton, Jason
Aiken, SC 29805
870.522.3377
Marianna, AR
803.640.0281
[email protected]
[email protected]
[email protected]
Alt. Pollard, Terry D.
Alt. Rogers, Gill
Greenway, AR 72430
Mississippi
Hartsville, SC 29550
870.598.7839
Dir. Bailey, Coley L., Jr.
843.383.4707
[email protected]
Coffeeville, MS 38922
[email protected]
Dir. Norcross, Herrick F., III
662.226.0850
[email protected]
Dir. Olson, John, III
Tyronza, AR 72386
St. Matthews, SC 29135
870.487.2148
Alt. Owen, Davis
803.874.2023
[email protected]
Robinsonville, MS 38664
[email protected]
Alt. Teeter, Guy
Alt. Baxley, Roy W.
Tillar, AR 71670
Dillon, SC 29536
870.392.2212
843.774.7546
[email protected]
Virginia
Edwards, Philip F., III
Smithfield, VA 23430
757.544.2775
[email protected]
Ferguson, Jim
Emporia, VA 23847
434.634.4467
[email protected]
Dir. Stevens, Steve
Tillar, AR 71670
870.866.6598
[email protected]
Alt. Morris, Percy L.
Winchester, AR 71677
870.866.5545
[email protected]
Dir. Stiles, Ramey
Marianna, AR 72360
870.768.5758
[email protected]
Alt. Reed, Nathan B.
Marianna, AR 72360
501.940.3185
662.363.1227
[email protected]
Dir. Jordan, Bernie
Yazoo City, MS 39194
662.746.3692
[email protected]
Alt. Garraway, Kendall G.
Bolton, MS 39041
601.866.2253
[email protected]
Dir. Sullivan, Tutt
Tunica, MS 38676
901.270.8068
[email protected]
Alt. Allen, Buddy
Tunica, MS 38676
662.363.0039
[email protected]
[email protected]
44
Board Members > Directors & Alternates
Mid-South Region
(continued)
Alt. Condrey, Jason T.
Missouri
[email protected]
Dir. Hux, Jeff J.
Lake Providence, LA 71254
318.559.7459
Sikeston, MO 63801
Tennessee
573.471.3393
Dir. King, John W.
[email protected]
Brownsville, TN 38012
Alt. Below, Allen C.
Dexter, MO 63841
731.772.2628
[email protected]
573.674.0367
Alt. Carlton, Link
[email protected]
Brownsville, TN 38012
Dir. Mayberry, Gregg A.
Bernie, MO 63822
731.772.5408
[email protected]
573.624.9525
Dir. Lindamood, John
[email protected]
Tiptonville, TN 38079
Alt. Hawes, Myron
Sikeston, MO 63801
731.253.7112
[email protected]
573.471.1075
Alt. Shoaf, Vance
[email protected]
Milan, TN 38358
Dir. Provance, Chuck
Clarkton, MO 63837
731.686.3383
[email protected]
573.448.5373
Dir. Walker, Bob
[email protected]
Somerville, TN 38068
Alt. Droke, Steve
Hornersville, MO 63855
901.465.6916
[email protected]
573.737.2351
Alt. Wade, Will
[email protected]
Union City, TN 38261
731.225.0783
Louisiana
Dir. Hardwick, Jay
Newellton, LA 71357
[email protected]
Southwest Region
318.467.5367
[email protected]
Alt. Sayes, Larry
Vick, LA 71331
318.253.5608
[email protected]
Dir. Logan, Stephen E.
Gilliam, LA 71029
318.296.4412
[email protected]
Kansas
Dir. Miller, Bob
Wellington, KS 67152
Oklahoma
Dir. Clay, Steven
Carnegie, OK 73015
405.797.3461
[email protected]
Alt. Schroeder, Harvey
Frederick, OK 73542
580.335.3541
[email protected]
Dir. Nichols, Mark J.
Altus, OK 73521
580.482.3980
[email protected]
Alt. Robbins, Danny
Altus, OK 73521
580.477.2834
[email protected]
Texas
Dir. Bearden, Rickey L.
Plains, TX 79355
806.456.7804
[email protected]
Alt. Arthur, Lloyd D.
Ralls, TX 79357
806.253.2665
[email protected]
Dir. Beyer, Marvin A., Jr.
Taft, TX 78390
361.528.3360
[email protected]
Alt. Massey, Jim
Robstown, TX 78380
361.767.3513
[email protected]
620.326.1944
Dir. Bezner, Frankie
[email protected]
Hereford, TX 79045
Alt. Buss, Chuck
Oxford, KS 67119
806.276.5656
[email protected]
620.455.2921
[email protected]
45
Southwest Region
(continued)
Dir. May, Danny
Dir. Quigley, Darryl D.
Port Lavaca, TX 77979
Springlake, TX 79082
361.652.6056
806.285.2093
Texas
(continued)
[email protected]
[email protected]
Alt. Nelson, Brent
Alt. Bram, Keith A.
Alt. Hughes, Mike
El Campo, TX 77437
Lamesa, TX 79331
979.637.1207
806.759.9270
Sudan, TX 79371
806.946.9349
[email protected]
Dir. Gerik, Ronnie
Aquilla, TX 76622
254.694.3317
[email protected]
Alt. Sparks, Sam R., III
Harlingen, TX 78550
956.565.6321
[email protected]
Dir. Hancock, Dahlen K.
Ropesville, TX 79358
806.863.2717
[email protected]
Alt. Spinks, Al
Midland, TX 79705
432.682.6772
[email protected]
Dir. Heinrich, Craig A.
Lubbock, TX 79423
Dir. Melton, Weldon J.
Plainview, TX 79072
Dir. Reed, Johnie
806.293.1835
Kress, TX 79052
[email protected]
806.684.2640
Alt. Stoerner, Martin
Alt. Phipps, Glen T.
806.296.5006
Wolfforth, TX 79382
[email protected]
806.866.2435
Alt. Dir. Mires, Travis I.
Dir. Seidenberger, Eric S.
806.645.8911
Garden City, TX 79739
[email protected]
432.354.2314
Vaughn, Bruce
Alt. Englert, Robert W.
806.428.3554
Norton, TX 76865
[email protected]
325.786.4425
Alt. Dir. Morris, Dannie
Dir. Tidwell, Gary
806.277.0584
Munday, TX 76371
[email protected]
Alt. Corzine, Keith
[email protected]
Stamford, TX 79553
Dir. Pearson, David W.
[email protected]
Lubbock, TX 79423
325.773.2696
[email protected]
806.789.1070
[email protected]
806.777.2304
Alt. Herm, Eddy
[email protected]
Ackerly, TX 79713
Lubbock, TX 79403
940.422.4483
325.280.2100
806.842.3459
Alt. Patschke, Mike
[email protected]
Wellington, TX 79095
Haskell, TX 79521
Idalou, TX 79329
[email protected]
O’Donnell, TX 79351
[email protected]
Dir. Hilbers, Gerry
[email protected]
O’Donnell, TX 79351
Alt. Alsabrook, Steve
Lorenzo, TX 79343
[email protected]
Lockney, TX 79241
806.745.4288
Alt. Mimms, Brady L.
[email protected]
432.353.4575
[email protected]
806.789.1481
[email protected]
46
Western Region
California
New Mexico
Dir. Starrh, Larry
Dir. Johnson, James
Shafter, CA 93262
Columbus, NM 88029
Dir. Gingg, K.C.
661.746.6799
575.531.2219
Buckeye, AZ 85326
[email protected]
[email protected]
602.390.1998
Alt. Michael, Cannon
Alt. Netherlin, Bill
Los Banos, CA 93635
Artesia, NM 88210
209.826.3000
575.736.1339
[email protected]
[email protected]
Arizona
[email protected]
Alt. Heiden, Art
BBuckeye, AZ 85326
623.386.5902
Dir. Watte, Mark C.
[email protected]
Tulare, CA 93274
Dir. Prechel, Diann D.
Casa Grande, AZ 85222
520.251.0088
[email protected]
Alt. Pacheco, Lyall S.
559.686.4103
[email protected]
Alt. Wilbur, Steve
Tulare, CA 93274
559.688.5260
[email protected]
Tucson, AZ 85742
520.603.8690
[email protected]
47
Contact Us
United States and Canada
Southeast Asia
Corporate Web Site
World Headquarters
Cotton Incorporated Hong Kong
www.cottoninc.com
6399 Weston Parkway
Suite 2007 Tower 6 The Gateway
Cary, North Carolina 27513
9 Canton Road, Tsimshatsui,
Consumer Web Sites
Tel 919.678.2220
Kowloon
Fax 919.678.2230
Hong Kong
www.TheFabricOfOurLives.com
Consumer Marketing
Headquarters
488 Madison Avenue
New York, NY 10022 Tel 011.852.21755321
Fax 011.21755110
East Asia
www.ViveAlgodon.com
www.mian-is.com
www.CottonCampus.org
www.CottonFromBluetoGreen.org
Tel 212.413.8300
Cotton Incorporated Osaka
Industry Web Sites
Fax 212.413.8377
Mengyo Kaikan Shinkan 6F
trendforecast.cottoninc.com
5-8, Bingo-machi 2-chome, Chuo-ku
Latin America
Cotton Incorporated Mexico
Av. Insurgentes Sur 1605-9-C
Col. San Jose Insurgentes
Del. Benito Juarez, 03900
Osaka, 541-0051, Japan
Tel 011.81.6.6223.0100
Fax 011.81.6.6223.0600
China
Mexico, D.F. Mexico
Cotton Incorporated Shanghai
Tel 011.52 55.5663.40.20
Unit 2308-2310, Plaza 66
Fax 011.52 55.5663.40.23
1266 Nanjing Rd (W)
Shanghai, 200040 China
Tel 011.86.21.6288.1666
Fax 011.86.21.6288.366
CottonToday.cottoninc.com
CottonLifestyleMonitor.com
cottonuniversity.org
Social Media Sites
For Consumer
Facebook.com/cotton
Twitter.com/cottonfashion
For Industry
Facebook.com/cottoninc
Twitter.com/cottoninc
48

2012 Annual Report

Transcription

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