For Women Who Love Color

For women who love color
MILANI Cosmetics was launched in 2002 and has grown to become the #1 Ethnic brand in the
mass marketplace. The brand mirrors the nation’s growing diversity and genuinely appeals to a
myriad of demographics. Today, women of all colors, ages and incomes enjoy the affordable luxury of
MILANI Cosmetics.
MILANI Cosmetics Color With Impact! The brand has become well-recognized by consumers for it’s highlypigmented, intense shades, luxurious textures, broad shade ranges and eye-catching palettes.
MILANI’s full line of color cosmetics combines quality formulas and upscale packaging, all at unbeatable
pricing. The powerful consumer response to MILANI makes it the must-have brand for today’s retailer.
MILANI takes pride in offering cosmetics that simply make women feel more beautiful. As an extension
to this mission, MILANI will continue to lead the category in the development of high-quality cosmetics at
surprisingly affordable prices.
MERCHANDISING
UNIT
3 Sided Floorstand
•
One Stop Shopping
•
Exciting & Colorful
•
Easy To Shop & Easy To Fill
•
General Market & Ethnic
Product Mix Available
•
Fixture Units Available For
Wall Sets (not pictured)
LIP
VELVET LIPStick CREAMY LIPCOLOR:
MVL
A velvety-rich, cushion soft formula that wears comfortably for hours, moisturizes and feels luxurious all day. Nurturing
soy makes lips feel more luscious & supple; instantly appearing smooth and younger-looking. Vitamins A, C & E provide
anti-aging properties & protection. Available in 16 velvety-smooth, divine shades.
201
Plush
202
Luscious
203
Deluxe
214
RED
CARPET
215
CHIC
216
Classy
204
Decadent
205
Divine
206
Lavish
207
Royale
208
Cashmere
COLOR PERFECT LIPSTICK:
209
Delicious
210
Luxurious
211
Sumptuous
212
Glamorous
213
Ritzy
MLS
A creamy-smooth, full-coverage, lustrous lipcolor that makes lips look and feel magnificent! The unique contour tip perfects
lip shape with a more precise application. Available in 40 incredible shades that add color impact.
01A
Coral
Cabana
02B
Pink
Topaz
03A
Santa Fe
Sunset
04
Magenta
Madness
05
Fuchsia
Freeze
06
Sexy
Rose
07
Rose
Hip
08
Frosted
Pink
09A
Malt
Mocha
10A
South
Beach
11
Black
Cherry
12B
Tiki-Tiki-Pink
14
Most
Luscious
15
Royal
Ruby
16A
Bing
Cherry
17A
Rose
Fetish
18
Mystique
Mauve
19A
Cocoa
Sugar
20
Creamy
Cocoa
21B
CoralBora-Bora
22
Summer
sizzle
23
Mango
Mambo
24
Orange
Gina
25
Bonfire
26
Copper
Kettle
27
Bronze
Leaf
28
Strike a
Gold
29A
beloved
30
Mocha
Swiss
31A
Pink
mood
32
Berry
Rich
33A
ATTitude
34A
Scarlet
35A
Tahiti-T
36A
Sentimental
37
Gourmet
Coffee
38
Double
Espresso
39
Chocolate
Raspberry
40
Cocoa
Butta
SHINE ON LIPSTICK:
41
Hollywood
City
MSC
A sophisticated, shiny-moist translucent lipcolor that delivers the shine of a gloss in a lipstick form. The lightweight
formula deposits just the right amount of lively color. With Vitamin E, lips are protected from the harsh environment and are
ultimately healthier looking after wear. Available in 9 shiny-sheer colors.
01
Amaretto
06
Pink-Pink
08
Naturelle
10
Bella-Tini
11
Rose
Blush
CRYSTAL GLOSS:
12
Halo
13
Ambrosia
14
Melon
Fizz
19
Candy
Apple
MCG
Crystal Gloss offers a range of fantastic mega-shine colors that leave lips feeling soft & supple. Choose from 9 spectacular
glass-shine shades; from dreamy creams to dazzling pearls.
01A
Innocent
05A
Summer
Baby
08A
Taboo
09
Serendipity
11A
Tantalizing
12
Secret
13
Whisper
14
Frozen
Fantasy
16
Hush-Hush
LIP GLOSS:
MLG
Luxurious, colorful, moisturizing lip gloss that leaves lips looking super lustrous and super shiny. In 13 fabulous, glossy
shades; from sassy-sheer to super dramatic.
03
Tres
Pink
04A
Sweet
Lips
11
clear
13
jamaican rum
14
sherbet
15A
Coral Shimmer
16
oasis
17
el
dorado
GLITZY GLAMOUR GLOSS:
18A
Baby
Doll
19A
Champagne Ice
22
CRYSTALS
23
Dressed
Up
24
Evening Stars
MGG
Glitzy Glamour Gloss is a full-color liquid gloss that provides spectacular, shiny color that lasts. The formula feels smooth
& silky; not sticky or tacky. The shimmer-shine colors dazzle lips in hyper-perle effects for the ultimate in glam-shine lips!
Available in 10 spectacular shades.
01
First
Class
02
Endulging
03
Glitz
& Glam
04
Struck
By Beauty
05
Star
Stunned
06
All
About Me
07
Puttin’
On the Glitz
08
Lady
Like
09
Charmer
10
Glow
Girl
GLOSSY TUBES:
MGT
It’s an ultra lip-shine gloss in a convenient, on-the-go, squeeze tube application. Translucent gloss can be worn alone or
over lip color creating a sea of brilliant shine. In 9 gleaming shades.
01
Clear
Shine
03
Golden
Splash
05
dreamy
glow
06
Shimmering
glow
13
hot n’
the sun
RETRACTABLE LIP LINER:
14
smoothie
15
sugar
frosting
16
Love
Affair
17
Hollywood
Glam
MML
An automatic, self-sharpening liner that delivers smooth & easy appplication on the lips. Longwearing formula captures
your lipcolor to extend the wear while keeping lips looking full and voluminous. In an assortment of 9 shades.
01
sugar
Plum
03
Dark
Coffee
04
Cherry
Pie
09
Cocomo
11
Most
Natural
12
Timber
Brown
14
Pink
Sugar
15
Rose
Petal
16
Mauvie
Star
Milani Cosmetics | Telephone: 323.582.9404 | Fax: 323.582.9379 | Toll Free: 866.789.8002 | www.milanicosmetics.com
EYE
RUNWAY EYES Fashion Shadows:
MRE
Six intense eye color bars in one luxury compact with a double ended sponge applicator. Use individually or combine the
colors for a multi-dimensional impact. Each collection has been expertly matched and designed to use the lighter tones
to highlight, the medium and dark tones to contour. This luxurious formula glides on effortlessly. Use Wet for more color
impact or Dry for a shimmer effect. Available in 6 fashionable color kits.
01
Designer
Browns
02
Fashionista
Pink
03
Couture
In Purples
04
Backstage
Basics
05
Glamorous
Gems
06
Beauty
In Blues
RUNWAY EYES Eye Shadow:
MRS
A silky-smooth powder eye shadow that delivers unbelievable color with a curved double ended applicator. The innovative
shape of the curved applicator was designed for the contour of the eye for ease of application. Use the sponge applicator
Wet or use a thin brush to apply as eyeliner to create a glamorous, intense effect on the eyes. Use the brush applicator
Dry for blending and shading for a subtle, natural finish. Available in 12 shades.
01
Lily
White
02
Black
Out
03
Bronze
Doll
04
Coffee
Shop
06
Royalty
05
Girls Luv
Pink
07
Leaf
Green
08
Shamrock
Powder Eye Shadow: 09
Caribbean
Sea
10
Blue
Lagoon
11
Beach
Sand
12
SIlver
charm
MEP
Intensely pigmented eye shadows that leave an incredible deposit of color on lids. Glides on silky-smooth, blends effortlessly
and resists fading and creasing. Available in 12 high-impact, intensely-pigmented shades - from subtle to sassy.
02
Garden
Mist
03
Illusion
04
Flare
05
Clover
06
Atlantis
11
Storm
14
Blue Ice
15
Shock
18
Java Bean
22
Sheer
Sand
26
Sun
Goddess
33
Golden
Bronze
SHADOW WEAR QUAD:
MEQ
Expertly-matched palettes that create amazing color contours and highlights that lasts all day. High-impact shades build
incredible color intensity. Available in 8 sets with a dual sponge/brush applicator.
01
Touch Of
Brown
02
Sedona
Sunset
03
Dream
Baby
04
Earthly
Delights
07
Wild
Violets
BLACK MAGIC Blackened Eye Liner & Eye Glimmer:
08
Autumn
Earth
14
Exotic
Berries
15
Desert
Suedes
MBM
A 3-in-1 pencil that delivers 3 amazing looks! Apply blackened liner on lash line or on the eye lid for deep, dramatic eyes.
Use the glimmer top coat over the blackened liner to create a spectacular dazzling look. Wear the glimmer top coat by itself
on entire eye lid for a magical effect! Available in 6 stunning shades.
01 Sterling
02 Blue
03 Green
04 Teal
05 Pink
06 Gold
Milani Cosmetics | Telephone: 323.582.9404 | Fax: 323.582.9379 | Toll Free: 866.789.8002 | www.milanicosmetics.com
Sponge/brush
applicator
EYE
POWER LASH Thickening Mascara:
MMC
A SUPER thickening & volumizing mascara with lasting curl effect. The “BIG” brush coats & separates each eyelash
making them fuller with each application. This lightweight mascara will not smudge, clump or glob. Vitamin E, Panthenol
and Bamboo Extract nourish & condition, preventing breakage and falling of lashes. Take POWER of your lashes, they too
deserve to look amazing! Available in Black only.
101
Black
GREAT LENGTHS Lengthening Mascara: MMC
A DRAMATIC lengthening mascara. It has been created with a unique nano-technology, special polymers and ultra-fine
pigments to achieve the extreme lengthening effect. Formulized with carbon black to attain true color and less clumping.
With each application the polymers will bond and work together to continue to lengthen, lift and thicken your lashes. Go to
GREAT LENGTHS to achieve Academy Award winning eyes! Available in Black only.
102
Black
DISTINCT LASH Separating & Lengthening Mascara: MMC
An AMAZING lengthening and defining mascara. Distinct Lash will give you the ultimate 3D effect with a single coat.
The special comb brush releases the perfect amount of product and wraps every single lash in a light weight, flexible and
curl-volumizing film. This clump-free formula gives spectacular length and excellent definition for striking lashes you’ve
always dreamed of. Be you, be DISTINCT! Available in Black only.
103
Black
BUILD-A-LASH Fortifying & Volumizing Mascara:
MMC
A lash building & volumizing mascara. Primer contains special fibers and waxes that thicken & lengthen each eyelash.
Skin conditioning agents fortify & nourish to keep lashes healthy & strong. Allow primer to set for one minute then apply a
layer of intense black mascara. Lashes will look incredibly long and full in an instant. Perfect for those with sparse & short
lashes. Water resistant.
Primer
104
Black
COLOR BRILLIANCE Eye Pencil:
MEL
An outstanding eye liner pencil that delivers superb color in one easy application. It has been
developed with moisturizing ingredients for silky-smooth texture and with special polymers
for long lasting power. Add depth and definition to your eyes with this rich pencil. Available
in 4 intensifying shades.
01
Black
02
Aqua
03
Green
04
Purple
MINERAL Eye Pencil:
MEM
A vegetable-based pencil made with all plant-derived ingredients (e.g. Vitamin E, Mango Seed, Cottonseed, Macadamia,
Carnauba, Meadowfoam and Jojoba oils) that care and protect the skin. These rich ingredients and its anti-aging properties,
will revitalize, nourish & condition the area surrounding the eye. No need to tug…this pencil glides on smoothly and offers
an easy application. Perfect for sensitive eyes! Available in 2 long wearing shades.
01
Black
02
Brown
EYE LINER PENCIL:
MSE
Smooth-glide formula delivers expert lining that doesn’t skip. Sharpens to fine-line point.
Available in 4 shades.
01
True
Black
03
Dark
Brown
04
Green
Glamour
RETRACTABLE EYE LINER :
06
Mediterranean
Blue
MME
Self-sharpening pencil glides on effortlessly. Defines eyes with intense, smudge-proof color. Available in 4 shades.
01
Black
02
Espresso
04
Charcoal
10
Blue Eyes
BROW FIX Eye brow Powder Kit:
MBF
A brow grooming-shaping kit that will help you create a perfect set of arches. Compact contains 7 essential tools: Straight
edged tweezers, slanted brow filler, brow bone sponge applicator, 3X magnifying mirror, 1 brow bone highlighter and
2 tone-on-tone powders (light & dark) to fill & shape brows. Be your own brow guru, shaping your brows is as easy as
1-2-3! Tip: Always tweeze in direction of hair growth. Available in 2 ideal shades.
01
Light
02
Medium
Easy Brow Automatic Pencil:
MEB
Smooth-glide formula delivers expert lining that doesn’t skip. Sharpens to fine-line point. Available in 2 shades.
02
Dark
Brown
03
Natural
Taupe
Duo Sharpener:
MPS
High-quality dual-sharpener for jumbo & slim pencils that sharpens to precise perfection. (cleaning tool included)
Milani Cosmetics | Telephone: 323.582.9404 | Fax: 323.582.9379 | Toll Free: 866.789.8002 | www.milanicosmetics.com
NAIL
Nail Lacquer:
MNL
C Cream
A professional, longwearing formula in a spectacular range of intensely vibrant nail lacquers. The newly reformulated,
longwearing, chip-resistant, super-glossy formula is environmentally safe & friendly (TFF & DBP Free). The color range
not only offers trend-setting, fashion-hot runway shades but traditional best-sellers. Available in 62 high-impact shades;
including New Neon Nail Art:
01 S
Tricky
Treat
04 S
Key Lime
Shine
05A S
Sweetest
Pink
06 S
Hot
Orchid
07 S
Pretty In
Porcelain
08 S
Pink
Lady
09 C
La vie
en rose
10 S
Pyramid
Passion
11 S
#1 Hottest
Pink
12 S
Winter
Wine
13 S
Magenta
Metal
17 S
Purple
Passion
19 S
Breezy
22 C
Feisty
Flames
24 C
Red To
Tango
25 C
Ready to
Wear Red
26 C
Radiant
ruby
27 C
Bella
Berry
28 S
black
Cherry
29 S
Good Morning
Sunshine
31 S
Golden
Goddess
32 S
Bijou
Bronze
33 S
Metallic
Mango
34 S
Foxy
Lady
35 S
Brown-aLicious
36 S
Mr.
Sandman
37 C
Black
Magic
38A S
Playful
39 S
dreamy
Creme
40 G
Diamond
Dazzle
41
Crystal
Clear
44 C
Tropical
Fiesta
45 S
Sun
flash
46 C
Tip Toe
Pink
47 C
Cherry
pie
48 S
Mauve
on ice
49 S
Blackberry
Baby
50 S
She’s
so glitzy
51 S
Just
Juicy
52 S
Sassy
Brassy
53 C
Toe-Mato-Red
65 N
Cool
Vibe
66 N
Pink
Pop
67 N
juicy
glo
68 N
electric
pink
23A G
Ruby
Jewels
27A G
Garnet
Gems
42A S
Thai-Tea
43A S
Cappuccino
45A S
Pearl
Glaze
83 S
Neon
Lites
84 S
Green
Glow
85 S
BOlting
Blue
86 S
Pool
Party
87 S
SUnkissed
Glow
88 S
Raspberry
Fusion
89 G
Disco
Light
90 S
Grand Canyon
Sunset
91 S
Gold
Dust
92 S
French
Toast
93 S
Paint The
Town Red
94 S
Bet On
red
S Shimmer
G Glitter
N Neon
French Manicure:
MFM
Salon perfect nail color glides on effortlessly in Milani’s longwearing professional formula. The shiny, smooth, even-flow
formula lasts up to 7 days. In 15 salon shades; from sweet pinks to whitest whites.
Nail Treatment:
301 C
White
302 C
Angel
Pink
356 S
Cloud
357 C
Whitest
White
303 C
Paradise
Pink
304 C
Linen
305 C
Peach
Cream
306 C
Crème
Brulee
307 C
Destiny
Pink
308 C
Baby
Pink
309 C
Soft
White
352 S
Honey
Coated
353 S
Sweet
Dreams
354 S
Sweetie
Pie
MNT
Milani Nail Treatments treat, dry and shine up your manicure! NEW! Quick Shine Top Coat sets nail lacquer to a spectacular
hard coat shine in 60 seconds. Quick Dry Top Coat dries & sets polish for on-the-run manicures.
203
Quick Dry
Top Coat
204
Quick shine
Top Coat
Milani Cosmetics | Telephone: 323.582.9404 | Fax: 323.582.9379 | Toll Free: 866.789.8002 | www.milanicosmetics.com
355 S
Lilly
Valley
FA C E
GLOW NATURAL Brush-On Liquid Makeup:
MBO
An illuminating, oil-free foundation that leaves your complexion looking luminous and radiant. Comes in a user-friendly
package that makes application a breeze…just click and brush-on makeup effortlessly without the use of your fingers or
sponges. It has been formulated with enriched ingredients like, Cucumber Extract, Vitamin E, Ginseng & Grape Seed Oil
which help in rejuvenating the skin and hides fine lines, large pores and other imperfections. Makeup has never been so
easy! Available in 4 perfect shades.
01
Fair to
Light
02
Light to
Medium
03
Medium
to Tan
04
Tan to
Dark
MILANI MINERALS Loose Makeup Foundation:
T W IS T
MMF
An extraordinary, *talc-free mineral based powder that perfects and corrects skin to flawless perfection. This natural,
non-irritating formula is perfect for extra sensitive, rosacea and acne-prone skin. Minerals have been proven to minimize
breakouts and irritations due to their natural ingredients. Buildable sheer-to-full coverage feels weightless; leaving skin
silky-smooth. Available in 8 buildable shades as well as 2 amazing Radiance Veils.
01
Pure
radiance
02
Nude
Buff
03
Creamy
natural
04
TRUE
BEIGE
05
HONEY
BEIGE
06
NATURAL
TAN
07
tinted
radiance
08
medium
09
warm
10
deep
*TALC-FREE formula may leave an ashy-ness on some deeper skin tones. This is mainly due to the replacement of Titanium Dioxide for coverage.
Milani offers 3 deeper shades WITH TALC. Medium, Warm & Deep.
MILANI MINERALS Compact Makeup Foundation:
MCM
All the benefits of Milani Minerals Loose but in a convenient, on-the-go compact. An extraordinary, *talc-free mineral based
powder that perfects and corrects skin to flawless perfection. A MicroSheen puff deposits the perfect dose of product;
delivering flawless, buildable coverage. Available in 8 shades to achieve a healthy, fresh, flawless-skin look. Includes mirror
and puff applicator.
102
nude
buff
103
creamy
natural
104
true
beige
105
Honey
beige
106
natural
tan
108
medium
109
warm
110
deep
Smooth finish Cream-to-Powder Makeup:
MCP
Enjoy the luxury of this silky, creamy-smooth formula that glides on like a cream and blends to a natural matte powder
finish. Covers flawlessly, effortlessly hiding imperfections and evening out skin tones. Available in 9 perfectly toned hues
that create natural, fresh skin looks. Includes mirror and sponge applicator.
01
Sand
02
Spiced
Almond
03
Caramel
Brown
04
Cocoa
Mocha
05
Walnut
Even-Tone Powder Foundation:
06
Espresso
07
Medium
Beige
08
Neutral
09
Buff
MET
A velvety-light, oil-free formula that applies with the ease of a lightweight powder, with the full-color coverage and wear
of a liquid foundation. Skin looks & feels comfortable - never dry - wrapped in silky-smooth powder perfection that lasts.
Available in 8 flawless tones. Includes mirror and sponge applicator.
01
Shell
02
Fresco
03
Natural
04
Beige
05
Warm
Sand
06
Caramel
07
Creamy
cocoa
08
Warm
Toffee
Milani Cosmetics | Telephone: 323.582.9404 | Fax: 323.582.9379 | Toll Free: 866.789.8002 | www.milanicosmetics.com
FA C E
Secret Cover Concealer Stick: MCS
An oil free, maximum coverage concealer stick that completely covers all types of skin discolorations. Instantly conceals
blemishes, scars, dark under-eye circles and age spots. Enriched with Vitamins A & E to soothe and protect.
01
Medium
02
Medium Dark
03
Dark
04
Deep
Secret Cover Concealer Cream:
MCC
An oil free, maximum coverage concealer cream that completely covers & perfects all types of skin discolorations. Instantly
conceals blemishes, scars, dark under-eye circles and age spots. Waterproof.
01
Warm Beige
02
Golden Beige
03
Honey
04
Tan
05
Deep Tan
MILANI MINERALS BLUSH with Brush: MMB
A talc-free, non-irritating blush powder that has been formulated with a unique technology to provide a light weight feel,
natural healthy glow, true color application and smooth finish. Contains special properties that preserve the skins energy,
prevents moisture loss and restores skin’s suppleness & flexibility. Available in 4 beautiful shades. Includes mirror and
brush applicator.
201
Luminous
202
Sunset Beach
203
Mai-tai
204
Sweet Rose
Sunset Duos Blush & Bronzer:
MBB
Delivers a fresh, cheeky blush and a healthy-glow bronzer in one convenient compact! Expertly matched blush & bronzers
are pressed into one cake; taking the guesswork out on how to coordinate your makeup. Available in 6 sunny duos.
01
Sunset
City
02
Sunset
Strip
03
Sunset
Beach
GLIMMER STRIPES All Over Color:
04
Sunset
Shores
05
Sunset
Breeze
06
Sunset
Glow
MGS
The perfect, shimmer-stripe blends for eyes, cheeks and face! Brush on pearly color to accentuate and radiate cheekbones.
Swipe a stripe to create endless eyeshadow looks. Swirl across all for a sexy, sun-kissed glow. Available in 6 spectacular
shades from subtle to vibrant!
05
Honey
glimmer
06
pink
glimmer
07
cocoa
glimmer
08
bronze
glimmer
09
terra
glimmer
10
berry
glimmer
Powder Mosaics Multi Color Blush, Bronzer & Brightener:
MPM
A perfect blend of color in every powdery sweep. Get 4 complimentary, multi-toned colors in one compact. Sweep across
all for a radiant or refreshed glow or select a tone to contour & accentuate cheeks. Available in 6 kaleidoscope shades.
01
Sweet
Cheeks
02
Honey
Kissed
04
Touch
O’Sun
05
Copper
Sunshine
06
Sunset
Spice
07
After
Glow
Bronzer XL All Over Glow: MBX
It’s a quick & healthy way to get that just-in-the-sun, sun-kissed, bronzed glow. You get 2 bronze tones in one – Matte &
Shimmer – and it’s perfect for all-over! First, sweep matte bronzer all over face, neck & body to create instant, healthy,
sun-kissed radiance. Second, dab pearlescent bronzer to add touches of luminosity! The oil-free, silky-soft powder formula
feels luxurious on skin; with a fresh, light fragrance.
01
Bronze
Glow
02
Fake
Tan
POWDER BRONZER:
MPB
It’s an instant tan-in-pan in 3 perfect shades that match all skin tones. Get a warm, sunny radiant glow without
the damaging affects of the sun.
00
Radiant
01
Light
02
Medium
POWDER BRUSH:
MBR
Silky-soft brush deposits the perfect dose of sunny looks; in a compact, purse-ready size.
BODY BRONZER:
MMT
A souffle bronzer cream that adds shimmer, glimmer and gleam to your face & body.
01
BRONZER
Pressed Powder:
MPP
This medium-to-full, buildable powder delivers a matte finish that lasts for hours. Lightweight, micro-powder spheres
eliminate shine and keep makeup looking fresh and natural all day. Perfect for touch-ups in an elegant, mirrored compact
with puff. Available in 8 natural-matte shades.
01
Rich
Beige
02
Honey
Amber
03
Pecan
05
Earth
Glow
08
Beige
09
Golden
10
Natural
Beige
11
Nude
Milani Cosmetics | Telephone: 323.582.9404 | Fax: 323.582.9379 | Toll Free: 866.789.8002 | www.milanicosmetics.com
Telephone: 323.582.9404 Fax: 323.582.9379 Toll Free: 866.789.8002
2111 E. 49th Street, Los Angeles, CA 90058 www.milanicosmetics.com
MCAT08