Giant Executives Unite for Formosa 900 Giant

Events & Activities
Giant Executives Unite
for Formosa 900
Text & Photos: Editorial Dept.
n Monday, January 17th,
corporate executives at Giant Bicycles finally reached the
finish line of their 8 day, 900kilometer bike trek through the
rugged mountains and bitter
January weather of Taiwan.
The purpose of this grueling excursion? As one of the bike
industry’s leading manufacturers,
Giant’s general managers want to
know their market inside and out.
To do so, they believe they must
experience the same challenges,
hard work, and ultimate passion
for cycling that their consumers
do.
O
▲Team members took great interest in the architecture of the temples – one of Taiwan's defining
features.
▲Team members took a brief break at the Japanese-style Jhuifen
train station.
▲Teamwork has forged a special bond between Giant Group President King Liu
(right) and CEO Tony Lo (left) . Before setting off, they led the group in a warm
up exercise.
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▲During a stop at the Dajia Jenn Lann Temple, participants prayed to
Matsu for a smooth and successful Formosa 900.
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▲Team members drew strength from the support of
one another. GM of Benelux Sales Willem Buitenhuis
(right) and Giant UK GM Ian name(left).
Over twenty Giant executives from four different continents came together for the
Formosa 900 tour, which circled
the island before finishing at the
company ’ s headquarters in Tachia. Participants got a real taste
of Taiwan on their journey, as
locals, city officials and other cyclists welcomed them with food
and conversation. The group also
enjoyed spectacular mountaintop
views and scenic rides through
historical towns.
When asked how the Taiwan ride compared to last year’s
in the Netherlands, GM of Benelux Sales Willem Buitenhuis
said this year’s route was more
difficult, referencing how after
biking Shuoka, one of Taiwan’s
toughest mountains, the group
still faced three more!
▲Giant Group President King Liu and CEO Tony Lo lead their company to the peak in both
cycling and business ventures. In front, from left to right: Giant Global Group CSO John Koo,
King Liu, Giant GM of GTS John Ho, Giant Tianjin GM Mike Lee, and Tony Lo.
▲While passing through a rapeseed field, bursting
with blooms even during winter, the riders felt
warmed. Giant USA GM Elysa Walk is pictured.
▲Safety is the top priority for the cycling
team.
Many cyclists volunteered to
join the ride and showed great
support for the team members.
Giant Group China Headquarters
CEO Young Liu is on the left and
Giant Tianjin GM Mike Lee is on
the right.
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US General Manager Elysa
Walk agreed, pointing out that
the journey’s cold weather and
difficult terrain was exactly what
made it so unifying. Giant CEO
Tony Lo even joked that the bad
weather came as a result of his
own special request from above.
The tour, one of a series
called Green World on Wheels,
was a revisit to Taiwan, where
the event was first established by
Giant founder King Liu in 2007.
The company founder was 73
years old at the time of the original journey, and has joined for a
number of tours since. Through
Green World on Wheels, Giant
aims to promote environmental
awareness and shed light on the
ecological benefits of cycling.
▲ Excitement and delight showed on members’ faces when they successfully crossed the finish line.
Giant Group CEO Tony Lo hugged his wife in celebration, while Giant Group China Headquarters CEO
Young Liu kissed his wife at their reunion.
▲Giant global GMs studied Chinese. Australia GM Graeme name, USA GM Elysa Walk, and France
GM Jerome name(pictured above) spoke Chinese with an accent.
▲The achievement of the 8 day, 900 km ride earned participants not only a certificate but also an invaluable experience. It served to unite all the members of
the global Giant Group.
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