News - Scandinavian Outdoor Group

Transcription

News
News
Magazine #1 2015 from Scandinavian Outdoor Group – the top Nordic outdoor companies
the long voyage
1300 km of wilderness
the essentials
Cool new gear from up North
The melting pot
Visit the most popular bar at ISPO
Guide to the Scandinavian Village at ISPO Munich
Connecting Global Competence
To be one of the top players in the sports business you’ll need to know
where the top is. This means always being up-to-date on industry
news and the latest trends, and having quick and convenient access to
the right contacts. ISPO offers it all — unique services like ISPO OPEN
INNOVATION (crowdsourcing platform), ISPO COMMUNITY (interactive
voting platform) and ISPO ACADEMY (continuing education programs
for the sports business). What are you waiting for? Benefit from these
and many more services. Up close and personal at ISPO MUNICH,
ISPO BEIJING and ISPO SHANGHAI and 365 days per year at ispo.com
SPORTS. BUSINESS. CONNECTED.
ISPO information center Scandinavia / +46 31 209910 / [email protected]
News from SOG
Scandinavian
get-together
Can competing outdoor brands gain anything
through cooperation? Yes, it feels that way anyways
for us in the Scandinavian Outdoor Group (SOG).
The idea was born during ISPO Munich fifteen years
ago. From the beginning there were four companies.
Since then, more and more Scandinavian companies
decided to join and today the SOG brings together
fifty brands.
During the past fifteen years, we have noticed
a constant growing interest in business, design,
products and sustainable solutions from the Nordic
countries. We do not think it is a coincidence. Learn
more about our activities and members in this issue
of the magazine.
We look forward to seeing you at ISPO.
Scandinavian Outdoor Group
Contents
Welcome to the Village
05 Swedish
“Fika” and award-winning products
in the archipelago
08 academy
Testing equipment for real.
faces behind the wheel
10 New
Meet the SOG’s new Secretary General.
Insight: Retail and research
13Status
reports by Nina Ehrnrooth and Anna Ottosson.
Locally produced
16We
visit Woolpower’s factory.
highlights
19 Product
A wintery Gear Guide
Scandinavia’s best adventure
26 We
asked NORR Magazin to choose their favorite.
destination
30 selected
A natural smorgasbord in West Sweden.
of sog
32 members
A guide to the Scandinavian Village.
.
Imprint: This magazine is produced for
Scandinavian Outdoor Group by Norr Publishing.
[email protected]
Editorial team: Gabriel Arthur, Katja Gustafsson,
Nicolas Jändel, Robert Moskowitz
Art Director: Sofie Finati
Cover Photo: Nicklas Blom
New website
released a brand
new website. On the site you can
easily find information about all
the planned activities and read
news from the organization and
its members. The responsive
design allows for easy navigation
and reading for visitors on mobile
phones and tablets.
SOG has just
Next stop IWA
have
a Scandinavian Village, where members of the SOG exhibit. After ISPO
Munich, we will tour to Europe’s
leading hunting show, the IWA,
March 6-9th 2015 in Nuremberg,
Germany. Many of Scandinavia´s
leading brands including Bergans,
Haglöfs and many more, will be
gathering in the popular Scandinavian Village at the Outdoor Classics
section of IWA. Here, both retailers
and media can learn more about
the 2015 collection highlights
within hunting. n
Several international fairs
Press conference
Scandinavian Outdoor Group’s
press conference is the most visited
at ISPO. Ten member companies will
share their news and stories.
Friday, February 6 at 12:00 to 13:00
at Press Center EAST, Room 1.
General Secretaries:
Sara Wänseth
[email protected]
+46 70 5628010
Rolf Hilleberg
[email protected]
+46 70 289 72 30
scandinavianoutdoorgroup.com
Scan d inavian O ut doo r N e ws
3
WINTER 2015/16
OUR NEW SLINGSBY COLLECTION WAS DEVELOPED FOR HIGH LEVEL SKI TOURING AND MOUNTAINEERING,
IN COOPERATION WITH PROFESSIONAL MOUNTAIN GUIDES. THE RESULT IS SUPER LIGHTWEIGHT PRODUCTS
STREAMLINED TO PROVIDE YOU WITH THE FUNCTIONAL ESSENTIALS YOU NEED.
SEE ALL PRODUCTS FROM THE SERIES AT
A6-102
FREDRIK SCHENHOLM
BERGANS OF NORWAY HAS BEEN DRIVEN BY DEDICATED AND PASSIONATE OUTDOOR ENTHUSIASTS FOR OVER A CENTURY.
WITH THE NORWEGIAN WILDERNESS AS OUR PLAYGROUND AND SEASONED POLAR EXPLORERS AND ADVENTURERS ON
OUR TEAM, WE CREATE TECHNICAL PERFORMANCE GARMENTS AND HIGH QUALITY OUTDOOR EQUIPMENT. ALWAYS AIMING
TO PROVIDE YOU WITH THE ULTIMATE OUTDOOR EXPERIENCE – REGARDLESS OF SEASON AND ACTIVITY.
EKSTREM TURGLEDE
bergans.com
News from SOG
people
15 years of networking
The Scandinavian Village brings together thirty exhibitors
from the Nordic countries. Here, you will also find the most
visited place in all of ISPO, The Scandinavian Bar.
for both the village and the Scandinavian
Outdoor Group was a big party in the Muffathalle in Munich, in 2000.
Four Swedish and Norwegian companies were the sponsors and
eight hundred people showed up.
“Afterwards, one of the guests summed up the party with the words
“It is more fun to do business with Scandinavians!”. It has been our
motto ever since,” says Martin Kössler, co-founder of the Scandinavian
Outdoor Group and for many years its President and General Secretary, and presently in charge of the Scandinavian Village.
“Therefore, one can say that that we are celebrating the 15th
anniversary this year. The uniqueness of our village is that a lot of
competitors collaborate and socialize here. It makes us a much appreciated “one-stop-shop” for distributors, agents and retailers who
are interested in Scandinavian brands.”
“This year, more innovations and new products are being presented than ever before.
The bar, which is visited by approximately five thousand people
every day, has evolved into a kind of networking hub, with many
spontaneous as well as organized meetings.”
“Many outdoor journalists have this as a sort of base camp during
ISPO,” says Kössler.
“And don’t miss the opportunity to take in the typical Swedish
phenomenon of “Fika” - to socialize over a cup of coffee and a
cinnamon bun.
The starting point
Bergans of Norway is one of the
many exhibitors in the Scandinavian Village. What are the biggest
benefits of this cooperation
project?
“As a Norwegian outdoor
brand with a long tradition it is
natural for us to be proud of our
origin, and by exhibiting in the
Scandinavian Village, we are
placed where we belong! We experience that the village has developed to become a “must-visit”
area for most show visitors, which
is no surprise if you can see
the best in functional gear and
design in one place. Community
projects like the famous bar or
the Scandinavian Outdoor Award
give an additional benefit. Last,
but not least, it is always inspiring
and a very nice atmosphere with
all of our Scandinavian colleagues
and friends – since Scandinavians
tend to cooperate and not just
compete.”
And what are the hottest news
from your brand?
“At Bergans we are presenting
many new fabrics especially when
it comes for insulating layers.
Highlights are for instance the
new Primaloft Down Blend or a
sustainable and very functional
wool blend called lavalan, made
of virgin wool and corn fibers. Our
new Bladet Jacket with lavalan
inside is also nominated for the
Scandinavian Outdoor Award.”
Christoph Centmayer
Marketing communications manager, Bergans of Norway
5
Photo: Kristin Støylen
DAS ERBE
VON DEVOLD®
Devold® stellt schon seit
1853 hochwertige OutdoorKleidung her. Die ersten
Kunden des Unternehmens
waren Fischer und Arbeiter,
die dem rauen Klima an
der norwegischen Atlantikküste ausgesetzt waren.
Die strapazierfähigen Kleidungsstücke hatten schnell
in ganz Norwegen einen
exzellenten Ruf.
Auch renommierte Arktisforscher wie Ellsworth,
Amundsen und Nansen
kleideten sich bei Devold
mit Wollprodukten für ihre
Expeditionen ein.
WORN BY
NORWEGIANS
SINCE 1853
NEW LOCATION: Hall A5 Stand 602
devold.com | facebook.com/devoldofnorway |
@devoldofnorway
News from SOG
Piotr Drożdż
people
How come you choose a distinct
Scandinavian profile for your
shop outside Zurich?
“Some years ago, Scandinavian products were a real niche
product in Switzerland. With
some help from the Scandinavian
Outdoor Group we picked out
all the companies that seemed
interesting to us and visited their
headquarters. Soon it stood
clear to us that we only wanted
to distribute Scandinavian
products – and we still do so. We
only make exemptions if we can´t
find an equivalent product from
Scandinavia.”
Skhoop Function Short Skirt was the overall winner
of the Scandinavian Outdoor Award for Fall /
Winter 2014/2015.
And the
winner is…
It is becoming a very powerful and coveted award. The Scandinavian
Outdoor Award, born in 2006, has gained respect and recognition
from the industry and is a prize that only Scandinavian brands can
win. The award is presented during ISPO and OutDoor every year for
products that are something extra and that the tough, international
jury has selected.
Based on criteria such as design, innovation, functionality and
sustainability, the prize is awarded in two main categories, “Overall
Winner” and “Sustainability Award” with five sub categories. Before
ISPO, the jury will test the products in Paganella, Italy.
All products are on display at the Scandinavian Village as well as in
the nominated companies’ booths.
The winners will be honored and presented at a ceremony in the
Scandinavian Bar on Thursday February 5 at 17.30.
Are there certain aspects that
make Scandinavian products
unique?
“To us, the quality was the
decisive factor. What is good
enough for Scandinavia, is even
good enough for Switzerland.
Therefor all Scandinavian brands
experience a strong demand.
Furthermore, the products
make for a unique selling point.
Most of them we order directly
from the companies and are
always on the lookout for small,
unknown manufacturers. If some
of the products are available at
the department stores we stop
selling them.”
Max Mühlebach
Customer consultant at Scandinavian
Outdoor Shop, Bachenbülach
outdoorfeeling.com
7
News from SOG
Utö is one of the
largest islands in the
Southern Stockholm
archipelago.
An outdoor haven
Many Swedes love the Stockholm archipelago, but it is not very well known outside
of Scandinavia. One goal of last summer’s Outdoor Academy was to change that.
foto Henrik Trygg/Visit Sweden
on the trip for the around 35 foreign
guests from European media, tour operators and retailers was Utö, a far stretched island east of Nynäshamn,
across the bay of Mysingen.
Being ”the first stop for first time visitors” is a little bit
of the trademark for Utö.
“There are forests, beaches, rocks and small bays
to dwell in. You have the entire coastal landscape on
one island,” says Thomas Hjelm, Chairman of Destination Utö, which organizes the companies working with
tourism on Utö.
The first stop
8
S c and inavian O u t d oo r N ews
There are also a dozen places on the island where
you can eat or buy food. You can rent kayaks, take a
bike trip, hike, sail or do some fishing around the island.
A place like Utö is busy in the summer, but there is also
plenty of space in the spring, winter and autumn.
“A nice day in September can be even better than a
summer day,” says Hjelm.
Mark Tipuric from the retailer Prodadventure in
Wales agreed after spending a weekend at Utö:
“Utö was a fantastic place to visit. A short boat
Workshop in the wild
In Scandinavia, the demanding nature and
tough weather conditions make for really
good product testing. Through the Outdoor
Academy of Scandinavia (OAS), we invite
customers to test clothing and equipment
along with representatives from selected
member companies. At the same time,
participants get to experience Nordic nature
through various activities such as hiking,
skiing, canoeing and more.
The purpose of the OAS is for customers
to gain experience and deeper knowledge
of both the products and each company’s
philosophy. However, we also want to provide more hands-on knowledge and experience, such as navigation with a map and
compass, winter camping, cooking outside
and teaching how gear is really used when
conditions are challenging. Another important aspect is that it is also the business
experts who are the instructors and guides.
Three OAS are planned for 2015
OAS Norway, April.
Ski touring in Sunnmøre.
OAS Swedish Lapland, May.
Summer skiing and more.
OAS Norway, September.
Hiking and camping in
Jotunheimen in September.
•
•
•
trip from a busy capital city and then you arrive into a
relaxed new world.”
The participants of the Outdoor Academy also
discovered that there is plenty more to see in the archipelago outside of Stockholm. In total, there are nearly
30,000 islands, islets and rocks – from Arholma in the
north to Landsort in the south. Rugged nature blends
with wooded islands, rocky cliffs and sandy beaches.
There are inns and restaurants, or you can sleep in a
tent and prepare your own meals over an open fire.
One of the features that make the archipelago unique
is Sweden’s Right of Public Access. It means that you
do not need permission to cross private land. Visitors
can roam just about anywhere in the countryside as
long as they do not disturb or destroy anything. You
can rent a kayak and go to any of the islands and set
up a camp for the night, something that the foreign
guests were invited to do.
“The Right of Public Access is one of my strongest
impressions from the trip,” says Anna Owen, also from
Proadventure in Wales.
Around 35 foreign visitors
took part in the Outdoor
Academy at Utö.
9
News from SOG
people
“Collaboration is
one of our hallmarks”
Since October, the Scandinavian Outdoor Group has had two new general
secretaries. One of them is Sara Wänseth, a former Marketing Manager at
Woolpower, Haglöfs and Lundhags.
You have chosen shared leadership in this post, you
and Rolf Hilleberg, why?
– We think we can get even more out of our work
with this solution. We will complement each other
and operate SOG even better. Also, we both have a
base in Jämtland and keep in touch continuously.
What initiatives will you be driving forward?
– All member companies have their own visions
and goals, but I think we can help to find more opportunities for collaboration. Through cooperation
and networking, individual companies can become
“I think the pursuit of
sustainable solutions
is common to the
Scandinavian companies.”
even stronger. And together we can make the
outdoor business grow and get more people out in
the nature
What trends do you see in the Scandinavian outdoor
companies that are members of the SOG?
“I think the pursuit of sustainable solutions is
common to the Scandinavian companies, mainly
when it comes to developing functional and cleverly
designed products that last, but also in terms of
materials, logistics and social responsibility.”
“The spirit of cooperation is also distinct among
Scandinavian companies, that they are not as
concerned about establishing territory, rather they
want to pull together to make the entire industry go
forward.”
What are the challenges?
“A great challenge is seeing how we can work
to bring together all three distribution channels: the
specialist outdoor shops, the larger retail chains and
e-commerce, which often puts pressure on prices.
Our member companies need needs physical stores
because they sell advanced technology products, but
all three areas must be able to work together.”
sara wänseth
Home: Undersåker, outside the town of Åre.
Favorite activity: “Following the seasons, there is always
something fun to do. During the early winter I had an amazing Nordic skating season and then the skis came out.”
Favorite gear: “A map and coffee always comes with me.”
10
How would you say that an outdoor business could
succeed best in the fierce competition?
“I think a lot has to do with keeping up with the
rapid developments globally and partly to think and
work in the long-term. To find their DNA and dare to
believe it.”
“The future
looks bright”
Rolf Hilleberg is the other half of the
pair who will take the Scandinavian
Outdoor Group forward.
You have previously been CEO of
tent manufacturer Hilleberg and
today you are one of the SOG’s
two Secretary Generals. How do
you see the future of Scandinavian outdoor companies, is it light
or dark - and if so, why?
“I think it looks bright. We sit
on genuine knowledge and traditions, which means a lot. A sort of
idealism also remains in many of
the companies that is not about
money in the first place, but rather
a strong love for the outdoors and
nature.”
Nordic outdoor – from fjord
and fjell to the fairs.
Antony Spencer
Do you think more Scandinavian
companies will start adding manufacturing closer to their home
market to reduce environmental
impact in the future?
“To a greater extent, some
types of products are possible to
produce in Scandinavia, but others
would be far too expensive. It all
depends on the type of product
and how laborious it is to make.
However, it can work. Look at, for
example, Woolpower who wins
public contracts and still has its
production in Sweden.”
Rolf Hilleberg
Home: Östersund, Sweden.
Favorite activity: “Ski touring on the
mountain in early spring.”
Favorite gear: “No, not really one. I
like many different things.”
11
100% MERINO WOOL
Anárjohka Warm Wool Longs
1. Soft Merinowool.
2. Double fabric on the buttocks, inner thighs
and knees.
3. Loops to dry your clothes.
4. Elastics with merino liner.
5. Rib knitted at the sides for extra elasticity.
Anárjohka Warm Wool Mock Neck W/Zip
1. Soft Merinowool.
2. Rib knitted parts for extra elasticity.
3. Pocket and hanger for compass or other
outdoor equipment.
4. Extra long zipper for ventilation.
5. Protection behind the zipper so it does
not feel cold to the skin.
6. Thumb Grip provides heat to the fingers.
7. Loops to dry your clothes.
Scandinavian
Village
Hall a6
Stand 225
ACLIMA AS Sundvollhovet, 3535 Krøderen, Norway
Tlf: +47 32 15 06 00 I e-mail: [email protected] I www.aclima.com
Retail
people
Urban outdoor
is booming in Finland
An active outdoor lifestyle has become fashionable in the land of a thousand lakes,
but interest in green, sustainable products is still hesitant. We had a chat with Nina
Ehnrooth, CEO of Finland’s largest outdoor retailer, Partioaitta.
Nature is e ver present for the Finnish people.
There are many lakes, deep forests and a long winter that provides good conditions for winter activities in many parts of the country. Hunting is big here
as well as fishing, but the craving for fashion is not
nearly as big – if one excludes the major cities.
“The phenomenon of “urban outdoor” has hit
big here in Finland, but the demand for sustainable
products has not at all been great yet, even if it is in
the works,” says Nina Ehnrooth, CEO of Partioaitta,
with about 15 outdoor stores throughout Finland.
The retailer is implementing the internal ranking
system “A Green Choice” which makes it easier
for customers to choose a more organic product.
It is done together with the Swedish retailer chain
Naturkompaniet, that belongs to the same company.
“We will start working with the symbol more actively in the future, but there is no explicit customer
demand yet, rather a more environmentally friendly
line that we think fits with the times. Our customers can rely on us as a sustainable retail chain,”
explains Nina.
The customer groups in Finland are similar to
those in other Nordic countries, but the patterns of
consumption appear perhaps to be a bit different.
“Nowadays, there are
quite a number of
outdoor events and
arrangements to visit
here in Finland.”
Many hunters and anglers look for clothing primarily
at discount chains and the overall price competition is
fierce. The recession has “stuck” and many Finns are
in a trend of spending less.
Partioaitta
The retail chain Partioaitta is Finland’s largest outdoor
retailer, with about fifteen stores throughout Finland.
It is part of the Fenix Group.
partioaitta.fi
In addition to clothing, Partioaitta sells many
hardware products for hiking, such as tents and
stoves. Nina Ehnrooth has primarily seen two outdoor groups grow in recent years.
“Interest in trail running is growing fast, as well
as climbing. It has become fashionable to be active in
the outdoors and nowadays, there are quite a number
of outdoor events and arrangements to visit.”
“We do well with our jackets, trekking boots and
pants, but the best selling product is actually Fjällräven’s classic Kånken backpack, standing up against
all major world trends.”
13
Research and development
people
“I would love to see
the first recycled-ski”
The outdoor industry is bubbling with small innovations. Anna Ottosson at Peak
Innovation in Jämtland wants to see imagination lead to the next big step.
Gösta Fries
For many ye ars, Anna Ottosson was one of
Sweden’s top downhill skiers. Today, she is Activity
Director at Peak Innovation in Östersund, one of the
Swedish government’s efforts in the area of sports
and outdoor. The organization serves as a hub for
linking enterprises, research and great ideas within
tourism, recreation and sports in the Swedish
region of Jämtland. Anna Ottosson would love to
track down people and companies who have new,
grand ideas that can change an entire industry.
“Since I come from the world of sport, I would
love to see something that improves athletic
performance. A complete new ski construction, for
example, which can also be recyclable, she says.
Peak Innovation
Peak Innovation has its base in Jämtland and is funded
through state and regional programs for business
development as well as Mid Sweden University.
peakinnovation.se
14
Anna believes that in general, the level of innovation is high when it comes to Swedish outdoor
companies.
“Especially considering that the vast majority are
small or medium-sized enterprises. For example,
Klättermusen is always at the forefront with its focus
on sustainability and Woolpower launches many
new exciting products, like their wool soles made
from waste materials and fire-retardant wool products
for professional use.”
But there is more work to be done. What she
thinks is lacking is the big picture and a holistic
approach, something that sets a new standard.
Maybe a new eco-friendly shell material with even
“Basically, we have
something that is coveted
by both today and
tomorrow’s travelers.”
better performance than the current market leaders,
or anything that basically alters an entire industry.
This is where Peak Innovation’s role comes into the
picture since it acts as a single large mingling network with the goal of matchmaking within Swedish
outdoor recreation.
Tourism in the Nordic countries is another
branch with great potential, but must be developed
with a higher degree of professionalism.
“Today, the situation is poor in terms of funding
for research, and I think this hampers development to
provide facts and pilot projects that can help develop
the tourism industry, both here in Jämtland and in
Sweden in General,” says Anna.
“Basically, we have something that is coveted by both
today and tomorrow’s travelers, a unique natural environment together with clear sustainability ambitions.”
Footwear for running and walking in all conditions. The dynamic
BUGrip studs get you going even on pure ice and the unique RB9X compound
provides benchmark traction. Icebug empowers you to keep moving
regardless how slippery it is.
Woolpower has produced wool underwear in the Swedish town
of Östersund since 1972.
16
Production
Under the
same roof
The Swedish company Woolpower does what many believe is economically
impossible: manufacture high quality outdoor clothing in Sweden.
are difficult to answer at
multinational clothing companies are easy to answer at
Woolpower, Sweden’s leading wool underwear brand.
How is the material produced?
What are the working conditions at the factory
where the garments are sewn? Can garments be recycled - and if so, how?
When we visit Woolpower’s textile factory in Östersund, Sweden, we can see firsthand how the yarn is
knitted into fabric. Next, the staff cut out different parts
of the garments. The parts are then sent on to the
more than thirty seamstresses. One of them is AnnMari Lund, who has worked at Woolpower since 1977.
Every time she is done sewing a garment, she attaches
a label with her own name on it - a kind of individual
stamp of quality.
“In addition to preserving more of the quality by
being personally responsible for the entire garment,
as a seamstress it is also good from an ergonomical
standpoint to switch between different operations,”
says Ann-Mari Lund.
Many questions that
Östersund is a very deliberate and long-term choice,” says Adam Brånby, from
the family that owns Woolpower. “The company was
founded by KF in 1972 to supply the Swedish Armed
Forces with underwear. Back then they developed Ullfrotté, a self-composed
wool and synthetic blend on knitted terry loops – a
material that is still the foundation of Woolpower.
“Retaining production in
While Sweden’s other clothing manufacturers
closed down or moved their operations to low-wage
countries, woolen garments continue to be manufactured
in Östersund.
“Since our family took over the company in 2002,
we have expanded the business significantly, with new
machines, more staff, products and more,” says Brånby.
“To remain in Östersund is incredibly positive for us.
The biggest strength is that everyone who works for us
are people who actually use these products every day.
They understand that every seam is important. And
our employees have union rights, pension provisions,
vacation, fair wages - things that are important for our
customers.”
not found in Jämtland is the approximately 250,000 Merino sheep needed to produce
the wool that Woolpower uses. It comes from sheep
farms in Uruguay and the Argentinan part of Patagonia.
“We regularly visit the sheep to ensure that they
have good living conditions,
and in that part of the world, there is no problem
with “mulesing,” says Pål Dufva, who is responsible
for product development, purchasing and CSR at
Woolpower.
“Then, the wool is dyed by our partner in Germany.
They also run very active environmental initiatives,”
continues Pål Dufva.
Something that is
The l atest addition to the small textile factory in
Östersund is the manufacturing of felt soles from
the waste material that occurs when you cut out the
pieces of a pattern. This product made from recycled
material was last one of the winners of the international
ISPO Award Gold.
17
OFFERING YOU
TOMORROW
Peak Innovation welcomes you to Sweden and
Jämtland – a melting pot for research, sports,
business and the public sector. A unique
environment for product development in
sports and the outdoors.
MAKE US YOUR R&D PARTNER
Book a meeting with us at ISPO:
[email protected]
Visit sports technology engineering students
from Mid Sweden University and find more
information at:
SPORTS TECH RESEARCH CENTRE
– SCANDINAVIAN VILLAGE A6-140
World-leading research and innovative development
of equipmentand technology for sports and outdoor
activities.
TEST
OUR SKILLS
syre.se
Benefit from access to an innovative team
of sports technology engineering students,
who will develop a solution to your problem
over a three-hour period at ISPO.
SWEDISH WINTER SPORTS
RESEARCH CENTRE
– NORDIC XC VILLAGE A5-327
World-leading research for sports and performance
and sports and health for winter sports.
Register interest at our booth A6 – 140,
or email us at:
[email protected]
WWW.PEAKINNOVATION.SE
16
Gear Guide
products you
can´t miss at ISPO
19
Gear Guide
Merino for
the feet
These award winning felt insoles
from Woolpower are made of production
waste from merino garments in various
colours. Therefor, the color is called
“recycled gray” since it will change
depending on the color the waste
has, so that every felt insoles is
unique.They can even be worn
even indoors due to their insulating and moisture management
properties.
woolpower.se
Three in one
The fashionable Bjerke 3-in-1 Coat, with
reserved styling, is an eye-catcher – particularly the
sandy women’s version. The outer coat provides
protection from tough weather conditions. It is made
of the wind and waterproof as well as breathable
fabric Bergans Element. The inner coat, made of
a cozy Pontetorto wool blend, is equipped with a
fixed hood to keep heads warm, just like the outer
coat. The two layers can easily be zipped together.
Combine them or wear them alone!
bergans.com
20
Breaking
the ground
of product development,
Icebug is now launching yet another groundbreaking running shoe, the Zeal RB9X. What makes this
shoe unique is not only the traction benchmark
RB9X rubber, or the low weight non-absorbing upper, but the midsole and its unmatched combo of
stability and softness. This is made possible thanks
to the special U-shape, which gives torsional rigidness without killing the flexibility. It also enables
a heel cup that is so soft the Achilles tendons will
sing a song of relief.
icebug.se
Af ter three ye ars
Heat wave
Cold feet can ruin the best outdoor experience.
Now, this notion is history. Seger, together with
Inuheat, has developed socks that let users regulate the heat in their socks via a smartphone app.
The heat is easily adjusted and can be separately
adapted for the left and right foot. A minimal battery maintains the warmth for up to 8 hours; it can
be quickly charged via a USB in a computer or wall
charger. Power is supplied directly from the battery
via the knitted contact points to the conductive
thread that then conducts the heat to the sock’s
toe. The Heat socks are knitted with state-of-theart materials. They contain compression, terrycloth
soles, and minimal toe seams.
seger.se
Hands up
Unstoppable
Skhoop’s new cover skirt Gretchen is the world’s
first skirt to be equipped with Gore WINDSTOPPER® fabric. It is an excellent choice for activities
like cross-country skiing, running or Nordic skating
because of its length and function, both in fabric
and design. The skirt covers the most vital parts of
your body to keep you warm – and the wind away.
The Gore WINDSTOPPER® lining at the front and
back protects you from the cold, and the stretch
panels on the sides ensure the best mobility for
high-energy activities.
skhoop.se
The new glove Narvik Wool Terry from Hestra
combines timeless Scandinavian design with an
environmentally conscious choice of materials.
Made from eco-friendly vegetable tanned goat
leather, the model is a follow-up of the famous
Army Leather Heli Ski glove. Together with a waxed
cotton/polyester fabric and a removable wool terry
liner, this glove has good chances of becoming a
new classic for passionate skiers, both in
Scandinavia and
elsewhere. The
Narvik Wool Terry
will be available for
men, women and
children both as
a finger glove and
mitten.
hestragloves.com
21
Gear Guide
Sätila of Sweden was
started in 1896 in the small
town of Sätila, Southeast of
Gothenburg.
Sätila has a vision
a pioneering line with a complete collection of hats for the active individual. The collection
includes hats with high visibility, breathability and technical solutions that are completely new to the market.
Exercising in various forms is a growing trend worldwide. Therefore, when it comes to training, 100%
functional details are of special importance, in combination with a great look. A comfortable fit, seams in
the right place, good visibility in traffic - everything
counts. Modern high-end active shoes were a major
Sätil a Vision is
Great expectations
influence for Sätila when developing the details for
the new collection. The ISPO show will be the official
release of Sätila Vision, with retail sales starting in autumn 2015. Of course, all models are knitted in Sweden,
in Sätila, as they have been since 1896.
The company offers a complete range of caps for
different activity levels – with models made from thin
breathable material in dri-release blends to soft merino
to keep you warm.
satila.com
headlamp with the Activity Light system developed by Silva is
perfect for running, biking or cross-country skiing. With three different
light modes for each of the mentioned activities, Silva provides
athletes with tailor-made light solutions for great experiences
outdoors. Furthermore, the new headlamp is easy to use, lightweight, fully waterproof and has a long lasting battery.
silva.se
The new E xceed XT
22
Norwegian
wool
Devold Energy Line.
New Energy
The Devold Energy series consists of lightweight, technical running wear made from 100% merino wool. With
a focus on strong color combinations and fresh styles,
the garments fulfill the need for good design and
functionality. The combination of the sweat absorbing rib structure and strategically placed mesh panels
in the sides and back optimize ventilation and wick
away moisture during high intensity workouts. Both
also feature stretch, for comfort and complete freedom
of movement. The tops come in bright colors, with
reflective details on the chest. The Devold Energy line
is extremely soft and naturally odor-resistant.
Nice and warm
The garments in the Devold Signature line offer supersoft, warm and versatile base layers made from 100%
merino wool, in a snug fit with classic knitted patterns.
The breathable Jacquard knitwear is soft against
the skin and naturally odor resistant. The garments
come in the classic patterns Alnes and Islender,
which have followed Devold for many generations.
The Devold Signature line is designed to be worn
alone, or as insulating underwear that ensures the
perfect temperature and style when you are active
during the coldest time of the year.
Devold Signature Line.
Dual layer
The Devold Optimum series is a high quality mid layer
made from superfine merino wool. Knitted with dual
layer quality, the Optimum garments insulate extremely
well and have excellent wicking abilities. The extra fine
merino wool fibers feel incredibly soft and comfortable.
Optimum garments offer great protection against the
cold when hiking, skiing or just enjoying the outdoors
in cold conditions. The newest addition to the Optimum family is the zip neck shirt. The men’s zip neck
has a chest pocket with a zip and the woman’s zip
neck has a side pocket with a zip.
Hall A5 Stand 602
devold.com
Devold Optimum Series.
23
Gear Guide
Homage to History
Made with great attention to detail and craftsmanship, the new Heritage collection from
Lundhags pays homage to Lundhags’ long history of quality products.
The collection consists of five modern unisex work
boots that are inspired by original designs from the
company’s past. They are as comfortable as they are
timeless.
“To succeed in the task of creating modern work
boots from classic models within Lundhags’ expansive product archives, the entire design and production process needed to be reevaluated,” explains
shoe designer Niklas Karlsson.
“It has been a fun, but extensive job. Everything
from choosing models from the archives to selecting
the right material and adding or updating features that
we thought the new boots needed.”
that the new collection required
a new foundation for building the boots. Therefore,
much work was focused on developing an entirely new
last and outsole giving the boots a more comfortab le
feel when walking and a snugger design.
“The new last is designed to fit boots that can be
used every day. It follows the shape of the foot and
has a dynamic design inspired by traditional work
boots, he continues.”
He quickly re alized
The right feel
To give the boot the right feel, even new material was
needed. From the German tannery Heinen, a longstanding supplier to Lundhags, Bergamo leather from
Heinen’s eco line Terracare was selected. The Terracare method for tanning has proven to be the most
environmentally friendly in various experiments.
At the same time, it has just the right feel that Lundhags’ designers were looking for.
“The Bergamo leather has a darker and oilier
surface, which perfectly fits the finish that we wanted
to give the Heritage collection.”
The Heritage boots have the newly developed, thinner
“Commando sole”. A slightly beveled outsole with
a new sole pattern, for both enhanced comfort and
effective grip.
“To provide even more comfort, we have also decided to make the insoles on all models from an extra
fine leather quality,” says Niklas.
lundhags.com
Lundhags’ Heritage collection
consists of five modern work boots.
All inspired from Lundhags’ long
shoemaking tradition with modern
features and updated materials.
25
Heading
North
We asked the editorial board of NORR – Das Skandinavien-Magazin
to choose their favorite photo story from the past year. The choice
fell on the photo-grapher Nicklas Blom’s dogsled journey across the
Swedish mountains.
How do you summarize one of the greatest
adventures undertaken in Sweden in recent years?
Perhaps as follows: 1,300 km of wilderness, 39
days, eight sled dogs, 1 photographer.
During the winter of 2011, photographer
Nicklas Blom was living in a simple, wood-fired,
wooden house outside of the town of Åre in the
Swedish Jämtland Mountains. Next-door was the
newly built kennels with the eight sled dogs he
had recently bought. When the snow came, he
fixed them in front of a dog sled and went out into
the forest and up into the mountains.
Although he probably would not admit it,
Nicklas was basically a beginner in the realm of
dogsledding. Sure, he was an avid dog lover, he
had tried dog sledding before and he was an experienced outdoorsman having skied to the North
Pole, among other things.
But he had never been out in the wilderness
with dogs before.
That did not stop him from a grand vision: to
go dog sledding from Åre northward, all the way
to Treriksröset, almost 1300 kilometers through
roadless mountain areas, large forests, nature
reserves and national parks.
Two years later, Nicklas sent a brief email to
NORR Magazin, where he is often featured: “I leave
tomorrow.”
Not many people knew about his plans. He did
not want to tell about them because the probability that he would fail was pretty big. He was
also tired of all the adventurers who send press
releases before they even left home.
TNext came 39 days, which were exciting to
follow, with small trip reports and pictures sent
via mobile phone and email when the batteries
could be charged and the coverage was good.
In other words, quite often. During the day he
photographed and filmed blizzards, sparkling
glaciers, fighting dogs. During the evenings in the
tent, he wrote a diary about what he experienced
- and the life that he had left behind. When he
came back, he was actually a changed person.
Nicklas Blom and his eight sled dogs went from Åre to Treriksröset,
totally 1300 km of wilderness in the Swedish mountains.
28
NORR Photo Story
3 questions to Nicklas Blom
Nicklas, in retrospect, what do you think when you
look back on the journey?
“That I have to do it again. It was so nice to have
so much time to think clearly, to not rush. I try to keep
that feeling in the hustle and bustle of everyday life. I
refuse to get stressed out about small things.”
Did you also have some time to philosophize about
life despite all the chores?
“Yes, about half the time I was occupied by
practical things, the dogs, map, compass, weather
and so on. But suddenly, I could find myself in a
mile-long valley, where I did not have to navigate for
an entire day.”
What is your advice to beginners who want to venture out into the wilderness in the wintertime?
“Begin by testing things out close to some form of
security. You can go winter camping a hundred yards
from the cabin. Same thing with the equipment and
weather. Test that your tent, stoves, etc. work in rough
weather, but under safe conditions. If something goes
wrong, you can easily back out and seek shelter.”
ISPO booth A6.136 | www.organotex.com
Selected outdoor destination
Henrik Trygg
Henrik Trygg
OUTDOORS IN
WEST SWEDEN
West Sweden is a wonderful and easily accessible setting for outdoor
activities, with its rocky coastline of 8000 islands as well as lakes and
forests providing the perfect landscape for adventurers.
Paddling / kayaking
Paddling is one of the best ways to explore Sweden’s
captivating coastline. There are no strong currents
or tidal waters, and the water is warm during the
summer and early autumn. Paddling for all levels of
experience is available – calm, sheltered waters for
people who have never tried kayaking before, and exposed deep-sea stretches for the more experienced
adventurist.
Choose from self-guided or expert guided kayak
trips, each featuring top quality accommodations,
delicious cuisine and soothing spa visits. Or, why
not get even closer to nature by wilderness camping along the way instead? And with no shortage of
islands to choose from, paddlers often get to camp
on their own private island.
Popular kayaking locations include the idyllic
Koster Islands – set in Kosterhavet Marine National
Park, as well as the Fjällbacka archipelago, one of the
region’s most sheltered settings.
30
The Dalsland Lake District is an awe-inspiring setting for paddling as well, with its labyrinth of glittering
rivers and lakes, surrounded by deep forests. Set off
on a canoeing adventure as part of a relaxing holiday
in the region. Or challenge yourself by taking on the
famous annual Dalsland Canoe Marathon (8 August
2015) – Sweden’s biggest canoeing competition, with
over 1000 competitors of all abilities tackling the 55km
course. Alternatively, there’s the Dalsland Open Water,
which is all about paddling the race in your own time.
The only requirement is that participants complete the
55km course within three consecutive days!
Hiking / walking
Walking in West Sweden is an absolute treat for lovers of enchanting natural beauty, wildlife and calm,
friendly towns. There are many well-marked trails and
maps available, and visitors can combine hiking trips
with tours of the scenic towns. Good walking trails
can be found throughout numerous nature reserves
Åsa Dahlgren
Henrik Trygg
Lasse Forsberg
in Bohuslän, including The Weather islands, West
Sweden’s most westerly, windy and warmest islands.
Another popular hiking area in Bohuslän is Fjällbacka,
the setting of the best-selling author Camilla Läckberg’s
crime fiction novels, which have been successful all
over Europe. There are numerous trails available where
you can visit Läckberg’s murder scenes.
Smögen in Bohuslän is particularly ideal for both
hiking and running. The Kuststigen and Sotenleden
trails have the most to offer when it comes to exciting
environments: magical forests, smooth red granite
slabs, unique stone quarries and small enchanting
fishing villages. The Icebug Xperience (autumn) is a
brand new, three-day 80km outdoor journey in Smögen, where you can choose to either walk or run. The
challenge is for all abilities and competitors can stop
for lunch, and then in the evening, enjoy delicious,
locally produced food.
There are also numerous hiking trails in Dalsland,
where you can explore the shimmering lakes and
deep wild forests that are easily accessible. In
Västergötland, you are offered a step back in time
through a wealth of immaculate manor houses, historical sites such as the baroque castle Läckö castle,
which is nominated as one of Sweden’s most beautiful castles, and beautiful countryside. Watch the
spectacle of nature through the thousands of dancing
cranes at Lake Hornborga during springtime, explore
the historic Göta Canal where you can watch the
boats passing the locks or try the blooming ramson
during spring at Kinnekulle.
Local cuisine
West Sweden is renowned for the wealth and quality
of its natural, organic produce.
The inland forests of Dalsland provide a variety of
game, berries and fresh fish, whilst the countryside of
the Göta Canal area produces fine cheeses, beer and
schnapps at the local farm shops. Fertile agricultural
land makes the region ideal for growing grain and raising animals in the best sustainable organic traditions.
In West Sweden you can enjoy freshly harvested and
locally produced food of the highest quality. This is because the process from sea or land to your table is both
sustainable and short! We believe that if you eat well,
you live well. In West Sweden you will find many unique
foodie highlights like ramson in the spring, exclusive roe
in the autumn and fresh seafood all year round.
Actually, the west coast of Bohuslän’s shellfish are
among the best in the world thanks to the cold, clean,
mineral-rich water. Visitors can indulge in the region’s
‘Shellfish Journey’, tucking into the many delicacies of
the seafood world – including lobster, mussels, oysters,
crayfish and prawns – and learning how to catch and
cook them on a unique seafood safari. You can travel
along the coast and try different seafood safaris.
For more information about West Sweden,
westsweden.com
31
Welcome to
SCANDINAVIAN
VILLAGE
HIGHLIGHTS IN THE VILLAGE
r

ge
Se
Thursday February 5, at 10.00-10.15
Official opening of the Scandinavian Village
ila
t
Sä
ini


Thursday February 5, at 17.00-18.00
(Prize ceremony at 17.30)
Scandinavian Outdoor Award (SOA) ceremony
in the Scandinavian Bar
Tr
loo r
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Ac
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Rö
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Thursday-Saturday, at 17.00-18.00
HAPPY HOUR IN THE
SCANDINAVIAN BAR
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Lig
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Ho
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ga
Or ick
Cl
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Aw
Guide for retailers
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A6.116
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Aclima
A6.225
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Bergans
A6.102
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Dale of Norway
A6.236
X
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X
Didriksons
A6.112
X
Haglöfs
A6.212
X
Hestra
A6.128
Houdini
A6.232
Icebug
A6.130
Isbjörn
A6.224
Klättermusen
A6.204
Light My Fire
A6.237
Lundhags + Ulvang
A6.124
Point 65
A6.243
Reima
A6.104
Seger
A6.239
Silva
A6.243
Sätila
A6.238
X
i ng
Kay
a ks
te r
ook
lan
ps &
i ng
E at
ve s
ts
L am
K ni
Boo
&c
s
b ag
s
es
S ho
S le
Ten
t
epi
ng
c ks
s
kpa
X
B ag
Bac
Tra
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A6.222
66˚ North
s co
ks
8848 Altitude
Kid
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S oc
G lo
H at
s
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Wo
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Bas
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Mo
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ns
A product overview from the exhibitors in the Scandinavian Village.
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Tenson
A6.214
X
Tretorn
A6.229
X
Viking
A6.227
Woolpower
A6.228
X
X
X
X
A6.222
8848 Altitude was established in
1990 while designing equipment for
the first successful Swedish ascent
of Mount Everest. Ever since, 8848
Altitude has been developing innovative, technical clothing for skiers and
outdoor enthusiasts. 8848 Altitude
is available in more than 600 stores
in 23 countries, and the brand is
appreciated for high functionality,
quality and modern Scandinavian
design. 8848altitude.com
A6.116
Some people say: to survive in
Iceland you need to be brave, have
a good sense of humor and wear
66°North clothing. The company
has been keeping Iceland warm
since 1926. The name reflects
the latitude 66°N; the Arctic
Circle. Today, 66°North produces
a wide range of both protective and
streetsmart clothing, influenced
by the fascinating Icelandic
environment. 66north.com
Sales: Fredrik Käll, fredrik.kall@
8848altitude.com +46 70 603 8848
PR: Pauli Ärje, pauli.arje@
8848altitude,com, +46 705 55 8848
Sales: Styrmir Karlsson,
[email protected], +35 45 356 665
PR: same as above
X
X
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A6.225
For more than 80 years, Norwegian
Aclima has kept the heat turned
up, delivering sports underwear
that perform in cold climates.
Aclima develops its warm, soft
and breathable products just a
snowball’s throw from the famous
Norefjell ski resort. aclima.com
Sales: Thor Øyvind Hagen,
PR: Lars Eivind Johansen,
A6.102
Bergans is almost an institution for
outdoor-loving Norwegians. The
company was founded in 1908 when
Ole Bergan invented the modern
backpack. Now, Bergans also makes
sleeping bags, tents, functional clothing and foldable Ally canoes. Ever
since Amundsen reached the South
Pole, Bergans products have been on
countless expeditions, and adventures
and innovation is still the basis for
the company today. bergans.com
Sales: Bergans Outdoor GmbH, [email protected], +49 40 30 98 561 0
PR: Christoph Centmayer,
[email protected],
+47 32 252 500
HAGLÖFS LOGOTYPE
BASIC LOGOTYPE. TO BE U S E D A S P O S I T I V E B L A C K O N A L I G H T B A C K G R O U N D
A6.236
Dale of Norway recommends you
stay close to nature. The company
itself has been doing so since it was
established in the picturesque village
of Dale, in 1879. Dale of Norway is
the largest producer of traditional
wool knitwear, and its modern
sports collection proves that wool
is equal to – some would say better
than – high-tech materials. dale.no
Sales: Kjell Østensen, kjell.
[email protected], +47 97 96 64 11
PR: Hilde Midthjell, hilde.midthjell@
dale.no, +47 90 83 71 11
A6.232
Houdini’s mission is what they call
“core comfort for body and soul”. This
means no compromises when it comes
to performance, sustainability and
style. A substantial part of Houdini’s
products have been transformed from
the conventional linear to the circular
product lifecycle and can be recycled
through a closed-loop recycling
system. Houdini delivers products
from underwear to shell layers with
the ultimate vision of enabling a
”maximum experiences, zero impact”
lifestyle. houdinisportswear.com
Sales: Hanna Lindblad, hanna.
lindblad@houdinisportswear.
com, +46 8 557 746 81
PR: Mia Grankvist, mia.grankvist@
houdinisportswear.com
A6.237
Based in Sweden, Light My Fire
specializes in outdoor accessories
that are as practical in the city as
they are in the wild. From making
fires to eating meals – Light My Fire’s
innovative products have been taken
to heart by both backyard adventurers and backwoods survivalists all
across the world. lightmyfire.com
Sales: Calill Jagusch,
[email protected],
+46 70 823 88 28
PR: Johanna Arnerius,
johanna.arnerius@lightmyfire.
com, +46 70 810 52 07
4
A6.112
One of Scandinavia’s fastest growing
apparel companies is Didriksons.
From the beginning, the company
made clothing for fishermen on the
west coast of Sweden. Today, well
designed and functional clothing are the company’s main focus.
Didriksons’ clothing is characterized
by a consistent and modern look, the
result of close cooperation between
the company’s fashion and technical designers. didriksons.com
Sales: Niklas Nilsson, niklas.nilsson@
didriksons.com, +46 76 809 98 06
PR: Bosse Hylander, bosse.hylander@
didriksons.com, +46 703 43 90 11
A6.130
Anyone who has ever run on slippery
ground or snow understands why
Icebug shoes are needed. Icebug is
the market leader in providing traction
and solving the problem of slipping
while training, which they do through
a number of patented technologies.
Whether trail running, winter running
or winter walking – Icebug offers injury
prevention and the freedom to stay
active all year round. icebug.se
Sales: Tom Nilsson,
PR: Marie Thomasson,
[email protected], +46 31 818
A6.124
Lundhags makes boots fit for kings –
literally. The company is a Royal Warrant Holder to the Swedish royal family.
Since 1932, the shoemaker in Järpen,
Sweden, has made comfortable and
durable boots for all kinds of outdoor
pursuits. Today, the company also
sells clothing, backpacks and other
outdoor equipment developed in the
same tradition. lundhags.com
Sales: Gina Loven, g.loven@
swixsport.no, +47 90 777 759
PR: Anders Blomster, anders.
[email protected]
+46 709 32 46 99
S ca n d i n a v i a n O u t doo r N ew s
A6.212
Haglöfs develops clothing, footwear
and hardware for people who invest
in an active outdoor lifestyle. From
small-scale backpack manufacturing in 1914, Haglöfs has developed
into one of the world’s leading suppliers of technical and sustainable
outdoor products. haglofs.com
P L E A S E C O N TA C T H A G L Ö F S I F Y O U R E Q U I R E A S S I S TA N C E O R A D V I C E W I T H T H E A P P L I C AT I O N O F T H E L O G O T Y P E
T E L + 4 6 2 2 6 6 7 0 0 0 , FA X + 4 6 2 2 6 5 7 1 5 9
Sales: Jari Grev, jari.grev@
haglofs.fi, +35 84 401 914 03
PR: Sara Skogsberg Cuadras,
sara.skogsberg-cuadras@
haglofs.se, +46 8 584 400 14
A6.128
A Hestra glove is composed of 109
parts and assembled with the highest
level of precision. While some brands
introduce many different products over
the years, Hestra has remained a glove
manufacturer since it was established
back in 1936. And rather than develop
different products, Hestra focuses
on making theirs better and better
every year. Today, Hestra is one of the
world’s leading glove manufacturers
for the outdoors. hestragloves.com
Sales: Andreas Håkansson,
[email protected] +46 370 33 97 07
PR: Jenny Kvarnlöf, jenny.kvarnlof@
hestragloves.se +46 370 33 97 15
A6.224
Isbjörn of Sweden has set a new standard in outdoor clothing for kids. With a
design and quality comparable to the
best of outdoor wear for adults, Isbjörn
of Sweden is keeping more and more
kids warm and dry in all weather conditions. The company also has a strong
commitment to the environment. And
the name Isbjörn? It is Swedish for
polar bear. isbjornofsweden.com
A6.204
Klättermusen’s designers are as
fearless as they are environmentally
conscious. The products they design
have unique solutions that follow
the Klättermusen motto “maximum
safety for you, minimum impact on
nature.” The product line consists of
shell jackets and trousers, wind-proof
garments, underwear, sleeping bags
and backpacks. klattermusen.se
Sales: Martin Eisele,
[email protected]
PR: Maria Frykman Forsberg,
[email protected],
+46 76 224 48 90
Sales: John Zopfi,
[email protected]
PR: same as above
A6.243
Point 65 Sweden, founded in 1996, is
a leading outdoor brand in Northern
Europe and one of the fastest growing
outdoor companies in the world. Point
65 Sweden currently offers a wide range
of state of the art, truly unique and
innovative hard shell packs and bags
(formerly Boblbee) and a wide range
of paddle sport products. Point 65
Sweden is also the company behind the
ingenuous modular take-apart kayaks
Apollo, Tequila!, Martini, Mercury and
the SUP Rum Runner. point65.com
A6.104
”Freedom to be active – in any weather”
is the motto of Reima. The Finnish
manufacturer is renowned for its functional, high-quality children’s outdoor
clothes and footwear for ages 0 to 12.
Maybe the secret lies in the real-world
testing, where Reima has chosen the
world’s most frank and ruthless test
team of all – kids themselves. reima.fi
Sales: Richard Ohman, richard.
[email protected] +46 70 7563326
PR: same as above
Sales: Kimmo Salmi,
[email protected]
PR: Riikamaria Paakkunainen,
[email protected],
+358 50 322 8293
A6.239
Seger started in 1947 by Gunnar Segerqvist in an old woodshed in Gällstad,
Sweden, Seger is the leading supplier
of technically knitted socks and caps
with 50 employees. Throughout the
years, the cooperation with successful
athletes has played an important
part in the company´s business
philosophy. Seger´s headquarters are
still in Gällstad, but the woodshed has
been traded for functional premises
of 6 500 m2. Since 2001 Seger is part
of New Wave Group AB. seger.se
Sales: Per Segerqvist, [email protected], +46 321 260 03
PR: same as above
A6.214
In recent years this renowned
Swedish company has become
more of an urban brand. Now, the
modern look has been preserved,
but functionality has returned to
Tenson’s roots – the outdoors, skiing and marine activities. Tenson’s
new design team has managed to
combine comfort, style and quality
into the new collection. tenson.com
Sales: Johan Lövqvist, johan.lovqvist@
tenson.com, +46 31 688 300
PR: Oscar Anderberg,
oscar.anderberg@tenson,com,
+46 31 688 300
A6.243
“Get out there” is the company motto
of Silva, based in northern Stockholm.
For more than 75 years, the company
has found inspiration in those who orienteer, run, cycle, trek, paddle or walk.
Silva provides them with compasses,
pedometers, headlamps, binoculars
and other products that make their
outdoor life safer and easier. silva.com
Sales: Marcus Haas,
[email protected]
PR: Hanna Lundberg, hanna.
A6.229
Tretorn creates performance and
leisure products for a lifestyle lived
largely outdoors. The range of products includes footwear like sneakers
and rubber boots for hunting, hiking,
safety/occupational, casual wear and
performance riding, as well as apparel
and tennis balls. Tretorn was founded
in 1891 in Helsingborg, Sweden and
is a 100% owned subsidiary of PUMA
SE and part of the KERING Group. For
further information: tretorn.com
Sales: Joakim Appelqvist, joakim.
[email protected],
+46 70 8196010
PR: same as above
A6.238
The factory is located in Sätila, Sweden
and the history of the company starts in
1896. Environmental and sustainability
work is the way of living for Sätila. The
goal for the hat specialist is to be the
preferred partner in beanies. The user
of a Sätila beanie shall always feel
satisfied with the choice they made.
To combine the perfect material and fit
of a beanie that supports you in your
active everyday life, or just keeps you
warm every day, that´s Sätilas mission!
satila.com
Sales: Lotta Persson,
PR: same as above
A6.227
Viking is an outdoor footwear specialist from the world’s toughest test lab
– Norway. The company, which started
with rubber boots in 1920, is now the
leading supplier of outdoor footwear
to the Nordic countries. The company
sells more than two million pairs of
boots, shoes and other footwear
each year and is one of the biggest
suppliers of Gore-tex® footwear in
the world. vikingfootwear.com
Sales: Helma Tobies, h.tobies@
vikingfootwear.com +49 89 321 95061
PR: Stephanie Zollner, s.zollner@
vikingfootwear.com +49 89 321 868 79
members of sog
that are not
exhibiting at ISPO
Cintamani
Craft
Ecco
Exel
Helsport
Hilleberg
Mora of Sweden
Norrøna
Peak Performance
Scandinavian Touch
Tentipi
Thule
Trangia
Walkstool
Åsnes
Development
members
Drytech
Nokian/Berner
Skogstad Sport
A6.228
Woolpower produces underwear,
shirts, socks and accessories from
the highest quality Merino wool. As
they like to say: “We offer warmth,
care, function and a lot of knowledge
about the cold.” In addition to Woolpower clothing being used by outdoor
enthusiasts and the military, it can
also be seen in a growing number of
fashion magazines. woolpower.com
Sales: Christian Stjärnered,
[email protected]
PR: same as above
Also at ISPO
Development members
Alfa
Ivanhoe
Röjk
Skhoop
A6.230
A6.126
A6.223
A6.122
Shoes and boots
Sportswear
Sportswear
Outdoor skirts
A6.135
A6.136
A6.140
A6.134
A6.138
Business solutions
Fabric enhancement
Innovation and product development
Odor control for textiles
Garment accessories
partners
Btwentyfour
Organoclick
Peak Innovation
Polygiene
Rudholm & Haak
I NTRODU CI NG TH E PR E M I UM
TORNEV I K COL L E C T I O N
FUNCTIONAL FOOTWEAR FOR THE OUTDOORS
a n acti v e outdoor li f e is part of Tretorn’s
long, Swedish heritage. Decade after decade, we’ve
stood strong – whatever the weather – and developed
products that are made for enjoying nature. Tretorn’s
new Tornevik collection was inspired by the modern
outdoorsman. We worked with young Swedish
hunters, who wore our products on afternoon hikes
and early morning hunts, and together we crafted
boots that would keep them dry and comfortable – all
day long. The result is footwear that is not overbuilt
or overwrought – something that we Swedes are
quite good at. With innovative features and elegant
designs, these are boots with the right fit, form and
function for a modern life spent outdoors.

News - Scandinavian Outdoor Group

Transcription

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